VP Digital @ El Pollo Loco: Andy Rebhun - Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital
Andy Rebhun is someone you just get excited to talk to. He’s an extrovert with opinions and vision. He is an accomplished Marketing Executive, who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies like the McDonalds Corporation and Ford Motor Company. He is currently Vice President of Digital at El Pollo Loco, where he is responsible for CRM, E-Commerce, off premise delivery, loyalty program, and social media. Andy holds a Bachelor of Arts degree from the University of Wisconsin Madison and an MBA from Kellogg School of Management. In this episode, Andy dives into (1) how he got tapped to manage marketing for an 800+ restaurant market before 30 yrs old, (2) how he took the McDonald’s app from 0 to 5M users, (3) how he navigated COVID to triple digital sales at El Pollo Loco, (4) along the lessons he learned along the way.