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28 minutes | Sep 27, 2022
From Planning Corporate Events to Weddings: A Unique Pivot Story
Whether you’re planning a corporate retreat or someone’s dream wedding, when you connect with your client on a personal level, you’re better able to create an unforgettable event. In this episode, we’re joined by Bianca Cruz and Victoria Williams, Co-Founders of Pivot Productions (https://www.apivotproduction.com/). This duo has a background in corporate events but they shifted to the wedding industry, and they take a distinctly personal approach to event planning. Listen in to learn more about producing people-centered experiences and staying authentic, even on social media.
15 minutes | Sep 20, 2022
Evoking Emotion and Fostering Community at INBOUND
Next level branding can be used to create a sense of community and even evoke emotions in attendees that stick with them long after they’ve headed home. In this episode, host Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/) is joined by fellow Cventer Carisa Bartelt (https://www.linkedin.com/in/carisa-bartelt/) to reflect on their recent experiences at INBOUND. Both witnessed how HubSpot used a combination of high-profile, inspirational speakers and in-your-face brand installations to affect attendees on an emotional level. Listen in to learn how to use the feeling you want to evoke in people as your north star for planning impactful events.
33 minutes | Sep 13, 2022
What It Takes to Be a Good Partner to Marketing Ops with Darrell Alfonso, AWS
Marketing operations play a specific role in organizations, and especially events. So what does it take to be a good partner to the team, whether you’re a vendor or a part of the company? In this episode, host Alyssa Peltier is joined by Cvent guest-hosts Emily Dick and Carisa Bartelt. They speak with Darrell Alfonso, the Head of Global Marketing Operations for Amazon Web Services (AWS) and author of The Martech Handbook, on all things marketing operations, from its evolution to how event marketers should think about their tech stack. In 2020, Darrell was named one of the top MarTech marketers to follow by MarTech Alliance and is currently ranked as one of the top marketers in the US. Press play if you want to learn more about planning for 2023 and understand what we should prioritize regarding MarTech and event tech.
37 minutes | Sep 6, 2022
2022 GBTA Convention Insights and Reflections
The travel industry took a pretty big hit during the pandemic, but when it comes to events, it forced them to think outside the box and deliver what truly matters. In this episode, host Rachel Andrews is joined by Jess Hayes (https://www.linkedin.com/in/jesshayes/), Senior Director of Digital and Growth Marketing Membership Operations at GBTA (https://www.gbta.org/) (Global Business Travel Association), and Nicole Seely (https://www.linkedin.com/in/nicoleseely/), Manager of Event Operations. They discuss the most recent GBTA conference and their key takeaways, including reimagining and rebuilding the event, incorporating sustainability, and learning to pivot to deliver what their attendees wanted. Events to look for: - GBTA Regional Conference in Brussels (https://europeconference.gbta.org/) - GBTA Sustainability Summit (https://www.gbta.org/event/gbta-sustainability-summit/) - APAC Travel Summit with Pata in Bangkok (https://www.gbta.org/pata-and-gbta-to-host-apac-travel-summit-in-bangkok-thailand-from-december-8-9-2022/)
32 minutes | Aug 30, 2022
Why Your Presenters’ Experience Matters with OVATION'S VP of Sales, Peter Gentile
The way people facilitate and execute great events are changing, especially when it comes to technology enhancements and innovation. On this episode, hosts Rachel Andrews, Paulina Giusti, and Alyssa Peltier are joined by Peter Gentile, VP of Sales from OVATION. OVATION is an event production agency focused on creating unique event programming in both the live and virtual settings. Listen in as they discuss the future of event tech and production, how those two industries have collaborated and aligned even more, and why your presenters’ experience is just as important as your attendees’ experience.
19 minutes | Aug 23, 2022
It Takes Two to Tango: When Marketing and Sales Unite
We’ve all heard the phrase, “It takes two to tango,” but have you ever thought of how it applies to sales and marketing? This year B2BSMX, a show usually attended by marketers, opened attendance to include sales professionals as well and show how the two departments can really work together when it comes to events. In this episode, host Alyssa Peltier is joined by two guests, Brian Ludwig (aka Luddy) SVP of Sales at Cvent, and Greg Jackman, a manager on the Cvent demand generation team, to share the takeaways and trends they learned from B2BSMX.
29 minutes | Aug 17, 2022
CEMA Recap: Inspiration, Creativity, and Community
The Corporate Event Marketers Association (CEMA) holds a conference each year with anywhere from 400 to 500 attendees. This year, hosts Alyssa Peltier and Paulina Giusti were able to attend for the first time, and they’re bringing all their learnings to the podcast. In this episode, Alyssa and Paulina share their biggest takeaways from the event, including digital experiences, thoughts on “the great exposure,” and how creativity is making a grand entrance.
25 minutes | Jul 26, 2022
Achieving Sustainability through Radical Collaboration
There’s a surge of interest for organizations to build more sustainable meetings and events programs. But how do we do it effectively and avoid greenwashing? On this episode, host Alyssa Peltier is joined by Kris Justice, Senior Manager on the Cvent Enterprise Client Success Team, and Ben Quarrell, the Co-founder of Isla and Trace, the carbon measurement platform. To get the planet where it needs to be, there has to be radical cross-sector collaboration. In their conversation, they share how organizations can help the cause, where technology and data can help further progression, and how we can plan for the future to make the industry a better place.
42 minutes | Jul 19, 2022
Behind the Scenes: Planning MPI’s 50th Anniversary
Meeting Professionals International produces one of the biggest event professional conferences every year and they recently celebrated MPI's 50th anniversary at The World Education Conference’s (WEC) in San Francisco. Creating an event for event planners is no small feat. What does it take to pull off? We’ve got two MPI experts to share the tricks of the trade. Melinda Burdette, Senior Director of Events, and Drew Holmgreen, Chief Brand Officer, share valuable insights not only on how to put on an amazing event but also illustrate what it looks like to design intentionally and have fun breaking sh*t to make memorable moments.
23 minutes | Jun 28, 2022
Planning an Event for Your Village: A Peek into Our Business Leaders Retreat
If you’re planning an event for people in the event planning industry, you better bring your A-game. In this episode, two of Cvent’s Meeting and Event Planning stars, Kayla Sommers and Sam Efthimiades, join us to share their secrets on how they were able to wow the company’s top performers at our Business Leaders Retreat. Listen in to hear how treating everyone like a VIP is more about personalization than perks. As you listen, you’ll also pick a lot of insider know-how about getting the most bang for your budget.
30 minutes | Jun 16, 2022
IMEX Frankfurt Rundown
IMEX Frankfurt is one of the biggest events for hospitality and event professionals. With their 20th year anniversary this year, they had 100 countries represented and over 11,000 attendees. It is the place to be for anyone looking to learn more about the industry, get a sneak peek at innovation, and hear from industry-leading professionals. But don’t worry if you weren’t able to attend. In this episode, Rachel Andrews is joined by Karen Carter, Director of Enterprise Marketing for Europe at Cvent, and Jamie Vaughan, European Vice President of Sales at Cvent, to share their biggest takeaways from the event.
24 minutes | Jun 7, 2022
Cvent Travel Summit Recap
Virtual events or in-person events? Why choose when you can take the best of both worlds and go hybrid! Kelli Kopec, Senior Product Marketing Manager at Cvent and Lauren Allison, Lead Meeting and Event Planner at Cvent join Paulina on this episode to discuss another event that was a smash hit - the Cvent Travel Summit. The coolest part? It morphed from being an entirely virtual event to a hybrid one with great results. Listen in to learn how to stay agile across the board so you can reach more people in the ways they want to connect.
25 minutes | May 31, 2022
Big Events Are Back!
We’ve spent the last couple of years mastering virtual and then hybrid events, but now big, beautiful, in-person events are back! And the possibilities are endless. In this episode, our hosts Alyssa, Rachel, and Paulina discuss the new approaches being taken when planning massive events, both in the B2B and B2C spheres. Throughout the conversation, you’ll learn about the focus on incorporating technology and streamlined convenience into experiences and get inspired to go big, once again.
32 minutes | May 24, 2022
Getting Smart About Professional Development
CMP, CGMP, PMP, CMM…Do you already have tons of acronyms after your title? Or are you thinking about adding some? In this episode we’re joined by Amanda Young, Owner of Young Events Consulting and Nari Courtney, Senior Marketing Manager at Cvent, to discuss professional development. As you listen, you’ll learn about the different educational and advancement opportunities available. You’ll also gain insight into deciding which certifications are right for you (and which ones you should pass up). In this episode you’ll learn: - Focus on certifications that help advance your career, not just add acronyms to your title - Professional experience can carry as much weight as certain certifications - Actively networking can present great advancement opportunities Things to listen for: [03:02] Combining personal and professional education [06:57] Understanding WHY you want a certification [09:06] Transferring skills to new organizations [10:43] The networking piece of professional development [14:19] Finding your “champions” within the industry [15:55] Investing in your event tech knowledge [18:02] Validating your existing skillsets [21:54] Should we still be called Event Planners? [23:51] Out of the box affordable education opportunities [28:20] Parting pieces of advice
23 minutes | May 17, 2022
Global Event Trends
Felica Asiedu is the Senior Marketing Manager in Europe for Cvent, and on this episode she joins the gang to discuss the trends she’s seeing with events at a global scale. Since COVID, the way we tackle events is different. This includes basic logistic complications but also behavioral changes. Things like drinking gallons of coffee because you’re used to having your coffee pot next to you or taking quick naps over lunch because, why not? So what are other differentiations you need to be thinking about on a global scale? Tune in to find out. Key Takeaways: - How people are reimagining “in-person” - Complications that have risen from COVID - Changes in how people show up and participate What to listen for: [01:10] Get to know Felicia [02:07] In-person events in Europe [03:32] Common themes [05:52] Potential complications to planning a global event [10:24] Including sustainability and wellness [15:42] How sustainability is showing up [18:09] Incorporating sustainability in your language [21:47] Experiment, experiment, experiment
30 minutes | May 10, 2022
Reactions to the Forrester B2B Summit
The crew at Cvent just participated in a pretty noteworthy conference, the Forrester B2B Summit, and we want to tell you all about it! It's a third-party consultant agency that allows us to get out of the sales pitches and really talk about marketing as a whole. Pretty awesome stuff. So, on the show today Alyssa is joined by Christine Kelly, a team lead of the Marketing Technology team at Cvent, and Tiffany Sanford, a member of the Demand Generation team. Listen in as they share their favorite moments and takeaways from the conference. Key Takeaways: - Catering the experience to how you want to participate - Choosing the right experiences for the right audiences - Making lasting brand impressions What to listen for: [01:15] Why they were excited to attend the event [05:06] Lasting impacts of the conference [09:42] Experiencing it without feeling FOMO [12:24] Unique examples of brand impressions [15:07] Top trends in MarTech and marketing [21:30] Keeping your message consistent [23:45] What the trends mean for future events [26:11] The future of networking
16 minutes | May 4, 2022
Live from Cvent CONNECT
This is a special live episode from the annual Cvent CONNECT conference for event professionals, marketers, and engagement experts. Listen in as Alyssa, Paulina, and Rachel share some of their highlights from past years and dish out advice on making the most of networking opportunities. Our trio is loving how much human connections are making a comeback in the industry so they can go out and do epic sh*t! If you want to do the same (and of course you do) listen in and get pumped for next year’s conference.
21 minutes | Apr 19, 2022
Reimaging Your Internal Events
COVID-19 and quarantine are fading like distant memories, and events, both internal and external, are on the rise. So how should you be thinking about your internal events to get the most impact? Rachel and Paulina get behind the mic to share lessons learned from the internal events they’ve kicked off for Cvent this year. Listen in to hear the creative ways they’ve been able to give attendees the experience they want and how identifying the purpose of the event is key. Key Takeaways: - Thinking about the purpose of your internal events - Giving everyone the experience they need - Treating it like an external event What to listen for: [01:27] Why companies do internal events [03:22] Lessons learned from Cvent’s global event [08:00] Creative ways to keep it fresh [10:30] The future of internal events [14:53] Rachel and Paulina’s favorite internal event memories [19:04] Final takeaways
25 minutes | Apr 12, 2022
How Video Converges with Events
Since 2019, the average user has watched over 100 minutes of video content per day. That’s a lot of time, which is why it’s so important to think about video as a part of your marketing strategy. In this episode, hosts Alyssa, Rachel, and Paulina discuss how events and video converge, creating a bigger picture of your marketing strategy. Hint: it’s not just about capturing the video and putting it on social media. Curious to know what the true secret sauce is? Go ahead and press play. Key Takeaways: - Why you should incorporate video into your marketing strategy - What to think about when adding video to your strategy - The influence of social media and TV on attention spans What to listen for: [02:45] Preparing for video marketing in your marketing strategy [05:45] Extending the shelf life of your in-person content [07:56] Take your audience into consideration [09:32] Making your event a production; interactive and interesting [10:30] Keeping TV in mind to engage your audience [12:40] The layers of content accessibility [14:10] What to do with your content after the event [18:33] Being purposeful in using and applying content [22:24] Looking for other sources of inspiration
2 minutes | Apr 5, 2022
Introducing Great Events
Great events create great brands, and it takes a village to create an event worthy of your company image. Meet your village: Paulina, Alyssa, Rachel, and Brock. They’re part of the team behind CVENT, and your hosts for the Great Events podcast.
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