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How Agencies Thrive

44 Episodes

31 minutes | Feb 22, 2023
S3 E12 | Programmatic Pulse: Unpacking the Latest Digital Advertising Trends
In this season finale, we’re checking the pulse on all things programmatic. Matt Evered chats with experts from StackAdapt, Mark Shannon and Brandon Langevin about the latest digital advertising trends, and explores emerging channels in the programmatic space.
23 minutes | Feb 8, 2023
S3 E11 | Beyond Billboards: Digital-Out-of-Home Explained
Matt Evered and Chris Allison from Vistar Media discuss how marketers can leverage digital out-of-home (DOOH) ads to drive programmatic performance. Learn why programmatic DOOH will help you engage your target audience in public spaces, driving brand awareness and engagement.  ©StackAdapt Inc.2023
27 minutes | Jan 25, 2023
S3 E10 | Hit the Right Note With Audio Advertising
Matt Evered and Kevin Linger from Xero unpack how marketers can leverage programmatic audio advertising to connect with listeners, right in their ears. Learn what programmatic audio is, how it works, and how to leverage audio to reach quality audiences in screen-free moments.  ©StackAdapt Inc.2023
20 minutes | Jan 11, 2023
S3 E9 | Forecasting a Successful Weather Targeting Campaign
Matt Evered and Bobbi Whyte from Big Partnership (UK) discuss how the weather can influence consumer habits and buying behaviour. Learn what weather targeting is, weather targeting strategies, and how you can leverage this tactic to tap into the influence of weather. ©StackAdapt Inc.2023
24 minutes | Nov 23, 2022
S3 E8 | How to Add Programmatic to Your Marketing Mix
Matt Evered and programmatic expert Helene Parker unpack the basics of programmatic advertising. Learn how to add programmatic to your marketing mix, how to scale with programmatic, and best practices for programmatic ads.  ©StackAdapt Inc.2022
22 minutes | Nov 9, 2022
S3 E7 | Footfall Attribution: From Digital Ads to In-Store Traffic
Ever wondered how digital efforts can lead to in-store conversions? In this episode, host Matt Evered discusses how digital efforts can drive traffic to a brick-and-mortar location and what footfall attribution is all about with experts from North Strategic and StackAdapt. ©StackAdapt Inc.2022
30 minutes | Oct 26, 2022
S3 E6 | How to Drive Performance With B2B Marketing
Matt Evered chats with Mohan Ram and Mike Partin from DigitalOcean to learn tactics for driving B2B marketing performance. Learn how to define a full-funnel strategy, B2B marketing best practices, and programmatic strategies for B2B campaigns.  ©StackAdapt Inc. 2022
18 minutes | Oct 12, 2022
S3 E5 | Leveraging Programmatic Creatives That Convert
Matt Evered and creative expert Farzin Ghayour from StackAdapt discuss why creative is king when it comes to digital advertising, and what it takes to build creatives that lead to conversions.  ©StackAdapt Inc.2022
27 minutes | Sep 28, 2022
S3 E4 | Global Trends in Advertising Spend
Join Matt Evered as he unpacks global marketing and advertising trends with StackAdapt experts from around the globe. Learn insights in agency spending, consumer behaviour in markets around the world, and the buying signals that are forecasting future digital advertising trends.  ©StackAdapt Inc.2022
34 minutes | Sep 14, 2022
S3 E3 | Reach Voters With Digital Political Advertising
Matt Evered explores how programmatic advertising can drive political campaign performance with guests  Todd Van Etten, Chief Digital Strategist at The Herald Group, and Nathan Saxman, Senior Account Executive at StackAdapt. Learn how a diverse media mix can benefit political messaging, and how programmatic strategies can drive political campaign success.  ©StackAdapt Inc.2022
20 minutes | Aug 31, 2022
S3 E2 | Score Big With In-Game Advertising
There’s a new kid on the digital advertising block: In-game advertising. Join Matt Evered and Aditi Ramesh, Director of Programmatic at Anzu, as they break down what in-game advertising is, how advertisers can get in the game, the benefits of this programmatic channel, and more.  ©StackAdapt Inc.2022
22 minutes | Aug 17, 2022
S3 E1 | Winning E-commerce With Programmatic Campaigns
Matt Evered and Praveen Victor, Head of Growth at Clutch, explore how digital marketers can leverage programmatic advertising for e-commerce campaigns. Learn the latest e-commerce trends, how to track programmatic performance throughout the conversion funnel, and discover how programmatic advertising is a disruptor in the automotive industry. ©StackAdapt Inc.2022
15 minutes | Aug 10, 2022
S2 Bonus Episode 04 | How to Avoid Ad Fatigue
In the final one of the How Agencies Thrive Bonus Episode series, Matt catches up with StackAdapt’s creative expert, Allie Hobbs who gives well-sought-after advice on ad fatigue, how to avoid it and what creatives techniques could be adopted to slay your ads. ©StackAdapt Inc.2022
12 minutes | Jul 13, 2022
S2 Bonus Episode 03 | Trends in Programmatic Advertising
In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion with Pierce McManus about the top three trends that advertisers need to be paying attention to right now. ©StackAdapt Inc.2022
19 minutes | Jun 15, 2022
S2 Bonus Episode 02 | Using Marketing Data to Impact Your Campaigns
In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion about marketing data with Alex Billington from Funnel and Mark Shannon from StackAdapt. ©StackAdapt Inc.2022
16 minutes | May 18, 2022
S2 Bonus Episode 01 | How to Escape the Walled Gardens
How Agencies Thrive is back with bonus episodes before Season 3 takes off in full swing! Join Matt Evered as he chats with Shiv Gupta from U of Digital, to unpack the shift in advertising beyond the walled gardens, and how agencies can best leverage programmatic in their upcoming digital campaigns. ©StackAdapt Inc.2022
38 minutes | Feb 23, 2022
S2 E12 | The Power of Programmatic for Political Ads
Learn how political advertising is evolving, and how programmatic technology is helping agencies run political campaigns that thrive. We’re joined by Ryan Horn from Bullhorn Communications and Katrina Moore from StackAdapt to discuss. ©StackAdapt Inc.2022
54 minutes | Feb 9, 2022
S2 E11 | Certified Strategies for Higher Education Marketing
Learn how education marketers have adopted new strategies to stay relevant and competitive in a rapidly changing climate for higher education institutions. We’re joined by Alison Baumann from TCS Education System, and Ben Masters from StackAdapt to discuss. ©StackAdapt Inc.2022
35 minutes | Jan 26, 2022
S2 E10 | Leveraging Programmatic for a Vertical Marketing Strategy
In this episode, we’re joined by Maz Tannir and Anup Patel from the Canadian agency, WS, to discuss innovative ways that programmatic advertising technology can be used for niche verticals and showcase best practices for campaign performance. ©StackAdapt Inc.2022
45 minutes | Jan 12, 2022
S2 E9 | Driving Performance With Contextual Advertising
We’re joined by Yang Han, Vitaly Pecherskiy, and Ned Dimitrov from StackAdapt to explore the future of contextual advertising. They discuss current contextual advertising technology, industry trends to look out for in 2022, and the bright future of contextual advertising in the programmatic landscape. ©StackAdapt Inc.2022
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