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42 minutes | 14 hours ago
61: Kellogg v. Kellogg
John Harvey Kellogg was a famous American physician. His brother Will was an ingenious businessman. Together, they invented flaked cereal and revolutionized American breakfast. But John Harvey and Will were bitter rivals, and they waged war over the very food that made them famous. So which Kellogg is the one whose name we remember today?
34 minutes | 15 days ago
60: The Levi's That Came In From the Cold
At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separated them from the West. East German officials started to worry: Could a pair of pants bring down the government?
42 minutes | 22 days ago
59: The Pepski Generation
In 1990, PepsiCo made a deal with the Soviet Union for submarines, a cruiser, a frigate, and a destroyer. It was the largest agreement ever made between an American company and the USSR. But it wasn’t Pepsi’s first deal with the Soviets. For decades, one executive had been flying to the Soviet Union to meet foreign trade ministers, politicians, and regular Russians. At the height of the Cold War, he was determined to make a deal and bring two countries locked in a bitter conflict together.
24 minutes | a month ago
58: The House That Sears Built
A few months ago, a listener in our Facebook group suggested we look into Sears mail-order homes for a potential episode. We loved the idea, and it turns out there’s already a fantastic story about these houses from the podcast 99% Invisible. Today, we’re sharing that episode with you.99% Invisible is a show that explores all the thought that goes into the things around us that we never think about. Learn more about this episode and listen to more of their show here: https://99percentinvisible.org/episode/the-house-that-came-in-the-mail/
37 minutes | a month ago
57: Bacardi and the Long Fight for Cuba
Since its founding nearly 160 years ago in Cuba, one family has run Bacardi. They fought for Cuba’s freedom, fostered an artistic community in the country, and rebuilt their business after fleeing the country because of Fidel Castro. Even today, they continue the struggle for Cuban identity from abroad. It’s the history of Cuba and what it means to be Cuban, distilled into a glass of Bacardi rum. Thanks to Tom Gjelten for letting us use the title of his book, "Bacardi and the Long Fight for Cuba": https://www.penguinrandomhouse.com/books/296309/bacardi-and-the-long-fight-for-cuba-by-tom-gjelten/
36 minutes | a month ago
56: Pan Am in Vietnam
During the Vietnam War, Pan Am flew troops in and out of an active war zone on rest and recuperation trips. The flight attendants on those planes didn’t get any special training or preparation to deal with some of the horrors they would witness, and when the war was over, they didn’t receive recognition from the U.S. government. But their role left a lasting impact, even if their contributions were largely forgotten.
1 minutes | 2 months ago
Trailer: The Final Season
On October 21, we’re back for a final season. With episodes that take us behind the Iron Curtain, 35,000 feet over the Vietnam War, and through two Cuban revolutions, we’ll hear brands ask the question: Is politics any of our business?
7 minutes | 3 months ago
Send us your "Product Misplacement" stories!
We’re working on a special episode for next season and want to hear about how a household name brand played a pivotal role in your life. Maybe you and your dad took a wild road trip in the family Volkswagen on your way to be dropped off at college? Did you make the heart-wrenching call to sell your Topps baseball card collection to pay for your prom dress? We want to hear about how a brand made you feel grown up, or was part of a rite of passage. Call and leave a message at (646) 768-4777, or record a short voice memo and send it to email@example.com with "Product Misplacement" in the subject line. We may use it in the episode!
41 minutes | 4 months ago
55: The Polaroid Revolutionary Workers Movement
When two employees at Polaroid discovered their company’s technology was being used by the South African government to help enforce apartheid, they protested and called for an international boycott of their employer until it withdrew from that country. It was one of the first anti-apartheid protests against a major U.S. corporation and the beginning of the broader divestment movement that followed. Polaroid’s leadership responded with steps it thought could help Black South Africans, and its efforts pose a question we still grapple with today: What responsibility do corporations have to promote social justice and human rights around the world?For more on Polaroid, South Africa and the Polaroid Revolutionary Workers Movement: https://bit.ly/btyb-polaroidSubscribe to Business Insider: read.bi/podcastSign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by
42 minutes | 4 months ago
54: Will The Real Mr. Oreo Please Stand Up?
This week, we’re teaming up with the podcast Proof from America’s Test Kitchen to bring you an Oreo story with three delicious parts. First, the longstanding rivalry between two biscuit makers that gave birth to the world’s favorite cookie. Then, one little girl’s brave choice (risking divine punishment!) to taste the famous creme filling. And finally, a full-scale investigation into who really invented that creme filling — and how one “Mr. Oreo” got all the glory.Read Marjorie Ingall’s essay about the Oreo: https://www.tabletmag.com/sections/food/articles/unholy-waferListen to more episodes of Proof: https://www.americastestkitchen.com/proofSubscribe to Business Insider: read.bi/podcast
42 minutes | 4 months ago
53: An Essential Oils Investigation
Young Living was one of the first major essential oils companies on the market, helping to launch an industry that is worth billions of dollars today. The company is built on the myth of its founder, whose miraculous medical recovery inspired him to devote his life to alternative medicine. But that story isn’t quite what it appears to be, and the people who believe in it sometimes pay a high price. Business Insider investigative reporter Nicole Einbinder uncovers the truth behind Young Living and its founder, Gary Young.Subscribe to Business Insider for the three-part investigation: businessinsider.com/btybListen to the Insider Today roundtable: https://bit.ly/insidertodayroundtable
36 minutes | 4 months ago
52: The Republic of Samsung
Samsung’s founder, his son, and his grandson turned a vegetable and dried fish shop into a global superpower and a symbol of South Korean success. But their fight to keep the company in the family has also landed it at the center of some of South Korea’s biggest corruption investigations. Now, Samsung and South Korea have to figure out what comes next: Can the company continue without its founding family at the helm? And what would that mean for the country Samsung helped build? Subscribe to Business Insider: read.bi/podcastSign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-bySubscribe to the Insider Today newsletter: https://bit.ly/insidertoday
37 minutes | 5 months ago
51: Not All Fun and Board Games
The original Game of Life was about reaching happy old age, not "Millionaire Acres." And Monopoly was invented by an anti-capitalist who wanted to make a point about landowning and economic inequality. How did these games become the versions we play today? This is the story of how two iconic board games, designed to shape American culture, were instead warped by it.Subscribe to Business Insider: read.bi/podcastSign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-bySubscribe to the Insider Today newsletter: https://bit.ly/insidertoday
38 minutes | 5 months ago
50: Let’s Talk About Tampax
How do you advertise a product that's taboo? When Tampax became the first commercially-produced tampon in 1933, no one wanted to talk about menstruation. So the company embraced education as advertising. It’s a strategy that grew from door-to-door sales campaigns to middle school sex ed classes across the country today. But what does it mean when corporations lead the conversation about menstruation?And for more information about menstruators: https://www.plannedparenthood.org/learn/health-and-wellness/menstruationSubscribe to the Insider Today newsletter: https://bit.ly/insidertoday
37 minutes | 5 months ago
49: Making Nathan’s Famous
Nathan’s Famous turned the hot dog into a symbol of July 4th. But the story of how that happened says a lot more about America than just its love of a good BBQ. It’s immigrants striving for the American dream, hucksters spinning tall tales, underdogs fighting against the odds. The good, the bad, and the ugly of the US stuffed through a meat grinder, bigger and better than Nathan’s ever dreamed. Subscribe to Business Insider: read.bi/podcastSubscribe to the Insider Today newsletter: https://bit.ly/insidertoday
34 minutes | 5 months ago
48: The Fight for the McDonald’s Franchise
In 1969, Cleveland’s Black residents boycotted McDonald’s. For weeks, the company’s leadership had been locked in a stalemate with Black activists over who should own and operate the local franchises. It was all part of a bigger movement, whose goal was to build economic power in Black communities through Black-owned businesses. But 50 years later, how are the Black franchisees at McDonald’s faring? Were the golden arches a golden ticket to economic equality?Listen to the reporter roundtable: https://www.businessinsider.com/how-american-businesses-can-do-more-fight-racial-injustice-2020-6 Read more of Kate Taylor's reporting about McDonald's and subscribe to Business Insider: businessinsider.com/btybSubscribe to the Insider Today newsletter: https://bit.ly/insidertoday
1 minutes | 6 months ago
Trailer: BTYB returns on June 24
What happens when businesses try to do more than just sell you things? On June 24, we’re kicking off a new season of stories: about Polaroid confronting racism, Tampax taking on education, and The Game of Life telling you how to live your life. Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by.
24 minutes | 6 months ago
INTRODUCING: “Twenty Thousand Hertz” and THX
While we finish up our new season, check out this episode from Twenty Thousand Hertz. It’s a podcast that tells the stories behind the world’s most recognizable sounds. This episode is about THX, that deep, swelling effect you hear right before a movie starts. Turns out, we might never have heard that sound if it weren’t for Star Wars.
7 minutes | 6 months ago
BONUS: Where is Hidden Valley Ranch?
In this bonus episode, we open up our customer service lines to answer a burning question from one of our listeners: Is there really a Hidden Valley? And does it have a ranch?
11 minutes | 7 months ago
BONUS: Brand Aid
What’s the right way to sell people hamburgers, cars, or anything, really, during a global pandemic? In this bonus episode, Charlie talks to Business Insider’s Tanya Dua and Meredith Haggerty from “The Goods” by Vox about the state of pandemic advertising and what it can tell us about the role of brands in our daily lives.To read more of Tanya’s reporting about brands, advertising and marketing, subscribe to BI prime: read.bi/BTYB.
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