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Hot Copy: A copywriting podcast for copywriters

33 Episodes

19 minutes | 5 months ago
E121: Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden
Taking your copy to the countryside   Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds chirping? While it’s a nice daydream to have, many of us stick it out and stay put. Others, like our guest today, put in the tough hours to make it a reality. It’s not all lazy sleep-ins and fresh country air, but it IS freedom from the constraints of the city, and as far as copywriting goes – it’s a whole new demographic. We’re excited to find out the difference location can make to your writing strategies from The Rural Copywriter herself!   Tune in to learn: How Sarah Walkerden became The Rural Copywriter Common misconceptions about country-living City VS Country copy The secrets of writing in a “down to earth style” The challenges of working with rural businesses How Sarah’s workday changed. Hot Copy #121: Regional Copywriting: Marketing to a rural audience with Sarah Walkerden #copywriting #hotcopyClick To Tweet   Listen to the podcast   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and big hugs to Kate Crocker for her lovely testimonial. “I love the Hot Copy Podcast. It’s engaging, funny, and informative. It covers a huge range of copywriting topics, always with practical tips.   Belinda and Kate also interview some legends of the biz and obviously enjoy themselves.   This podcast is a must for any copywriter.”   About Sarah   The Rural Copywriter helps rural and regionally based businesses (including the agricultural and equestrian industries, boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy. Specialising in writing SEO-friendly website copy and sales funnel copywriting, Sarah also helps businesses to develop effective content marketing strategies for blogs and social media. Fun fact: Sarah also loves the smell of leather and horse sweat!   Share the meme   Useful links LinkedIn Instagram Facebook The Rural Copywriter Hot Copy #121: Regional Copywriting: Marketing to a rural audience with Sarah Walkerden #copywriting #hotcopyClick To Tweet   The post E121: Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden appeared first on A copywriting podcast for copywriters.
29 minutes | 5 months ago
E120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with Mary Cameron
And the joy of nailing your brand   Figuring out what makes you unique is a tough but essential part of marketing your copywriting services. What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can oodles of experience be your USP? The answer is yes and we’re excited to talk to a copywriter who celebrates not only her age and experience but her knack for reinvention… and how that’s shaped her copywriting business.   Tune in to learn: Life and writing experience – when you’ve seen it, done it, made it work (even when ‘it didn’t’) The process of reinvention and how to know if you need one The new dimension of imposter syndrome (aka ‘how can I possibly still be here doing this at my age?!’) Wrinkles and grey hair in the era of Facebook live Advice for grey-haired word nerds contemplating freelance copywriting The joy of nailing your brand Hot Copy #120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with @wrinklywriter #copywriting #hotcopyClick To Tweet   Listen to the podcast   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and big hugs to kazzaround from Australia for this lovely testimonial. An old dog learning new tricks and really enjoying this podcast. Presented so well by Kate who is engaging, entertaining and informing on all things on copywriting. This is the best podcast in a while and I can’t get enough. About Mary Mary Cameron is an SEO Copywriter, Kiwi with Scots roots, now living ‘la vie bretonne’ in regional France. A writer of clear, convincing words for exacting humans for over 40 years. Distance runner turned endurance cyclist. Saltwater enthusiast. Bossed by a ginger cat. Wife to darling husband and mother to a lovely lad. Grumpy loser of board games.   Share the meme Useful links The Wrinkly Writer Twitter LinkedIn Instagram Writer Helen Garner on the insults of age Hot Copy #120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with @wrinklywriter #copywriting #hotcopyClick To Tweet   The post E120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with Mary Cameron appeared first on A copywriting podcast for copywriters.
27 minutes | 6 months ago
E119: Creating content that connects for SaaS businesses with Kat Ambrose
Turning technical content into benefit-driven, highly converting copy   SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well, you know big brands like Stripe, ConvertKit, Slack – yes, they need copywriting too. And not just any copy. When we write for SaaS companies we’re writing easy to understand words for potentially highly technical products. We need to write copy that shows that this software, that you’ve never heard of, is absolutely essential for your life. We’re digging deep into the world of SaaS today.   Tune in to learn: How Kat got started in copywriting When and why she decided to niche into SaaS copywriting What kind of copy SaaS clients regularly ask for How Kat found her first SaaS copywriting client How Kat stays up to date with SaaS trends Whether Kat’s clients tend to be one-off or ongoing work Kat’s SaaS copywriting process Key SaaS copywriting techniques Hot Copy #119: Creating content that connects for SaaS businesses with @kat_ambrose #copywriting #hotcopyClick To Tweet   Listen to the podcast   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and thanks to F N AWESOME Game for this great review of the show. “I’m not even a copywriter, just a marketer, and I can’t stop listening to this podcast! The hosts and guests are amazing and I learn volumes from each episode!   My three other podcasts are on hold until I listen to every episode of the Hot Copy podcast (including the ones on their website too)!   They say this podcast is for copywriters, but in my humble opinion, it’s also for entrepreneurs, marketers, and salespeople too because each episode is packed full of gems of information.   Thanks, ladies and to all the guests for this valuable podcast and copywriting gold. I absolutely love it!”   About Kat Kat Ambrose is obsessed with stringing words together, especially for SaaS companies. She’s written for companies like Stripe, Keeping, and GoLinks, just to name a few. After a few years of cutting her teeth in the agency world, she left to pursue her writing career and hasn’t looked back since. When she’s not writing or keeping up with trends in the SaaS space, she’s out for a run, paging through a thriller, or trying to pet the nearest dog. Fun fact: Kat and her middle brother are 364 days apart!   Share the meme   Connect with Kat SaaS Copywriter – Kat Ambrose Twitter LinkedIn Hot Copy #119: Creating content that connects for SaaS businesses with @kat_ambrose #copywriting #hotcopyClick To Tweet The post E119: Creating content that connects for SaaS businesses with Kat Ambrose appeared first on A copywriting podcast for copywriters.
67 minutes | 7 months ago
E118: The secret to authority-boosting podcast pitches with Mai-Kee Tsang
How to boost your authority by being a podcast guest Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You’re a really important person who knows what they’re talking about when you’re been on a pod. But getting on a podcast is not quite as easy as just asking the podcast host. Today’s guest is a podcast guesting specialist and we’re digging into how to get on podcasts but so much more.   Tune in to learn: How Mai-Kee niched into podcasting pitching How podcasts rank against other means to boost visibility and authority How to get over your own fear of being a podcast guest How to choose the best podcast to get on The secret of a solid podcast pitch Equipment needed if you don’t want to be rejected as a podcast Other essentials you need in place How to leverage the pods we’re on to get in front of our ideal clients The power of intentional podcast guesting It’s a long as Belinda got right into the chat but it’s worth it. E118:  The secret to authority-boosting podcast pitches with Mai-Kee Tsang #copywriting #hotcopyClick To Tweet   Listen to the podcast   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!   About Mai-Kee Mai-kee Tsang is a Podcast Guesting Mentor and Trainer who helps purpose-driven entrepreneurs to expand their reach, share their message, and grow their businesses to make a bigger impact on the world. She does this by training her clients and their teams to build a self-sustaining podcast guesting system in their biz – so they can land brand-aligned podcast interviews without having to outsource to an external agency. This helps to position her clients as guest experts who focus on Value-Driven Visibility, intentional relationship building, and creating a loyal audience.   Share the meme   Connect with Mai-Kee Website Podcasters Resource Guide Instagram From Pitch to Podcast Guest group program waitlist Quiet Rebels Podcast E118:  The secret to authority-boosting podcast pitches with Mai-Kee Tsang #copywriting #hotcopyClick To Tweet   The post E118: The secret to authority-boosting podcast pitches with Mai-Kee Tsang appeared first on A copywriting podcast for copywriters.
40 minutes | 7 months ago
E117: The Ultimate Guide to Magazine Pitching with Rachel Smith
How to pitch for magazine editors the right way and see your story in glossy print   Do you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash Hits” when she was at school. But there’s more. She was also a feature editor for her uni newspaper interviewing Blur and Bob Monkhouse. She interned at several sexy music mags in London. And she was accepted onto a prestigious magazine journalism course. Whaaaat? But she couldn’t afford it. So she didn’t go. So she spent the next 10 years wandering in the wilderness of digital production… until she found copywriting. But Kate still yearns to be a REAL Writer. (And we’re all nodding here, right?) Today we’re talking about writing for magazines and more specifically how to pitch them and we have a very special guest to give us the lowdown.   Tune in to learn: Where to start with magazine writing A peek behind-the-scenes with Rachel Emailing the perfect pitch Whether you should write an article or pitch the idea first The first point of contact when pitching articles How to hear back from potential writing jobs Pay rates in the world of magazine-writing Kill fees – what they are and how to obtain them Handling rejection as a writer. Hot Copy #117: The ultimate guide to magazine pitching with @RachelsList #copywriting #hotcopyClick To Tweet   Listen to the podcast   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and please leave us a review and we’ll read it out on the show!   About Rachel Rachel Smith is a freelance journalist and copywriter with over 20 years’ experience (most of that in isolation by choice, ha). She writes for magazines, websites, and corporate clients and has been published in the Sydney Morning Herald, Good Health, Woman’s Day, CHOICE, Foxtel Mag, TV Week, Inside Out, and many others. Rachel is also the founder of Rachel’s List, a jobs board and community for writers – and she co-hosts The Content Byte podcast with fellow journo Lynne Testoni.   Share the meme     Connect with Rachel Rachel’s site Rachel’s List Content Byte Google doc of Aussie publications still commissioning Hot Copy #117: The ultimate guide to magazine pitching with @RachelsList #copywriting #hotcopyClick To Tweet   The post E117: The Ultimate Guide to Magazine Pitching with Rachel Smith appeared first on A copywriting podcast for copywriters.
63 minutes | 8 months ago
E116: Why you need a personal brand (and how to create one) with Mike Kim
Stop getting in your own way. Start branding. As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going to be talking to Mike Kim about building a personal brand and what it can mean for us as copywriters and business owners. His own podcast Brand You is where he talks about all those things and more.. But today, he’s all ours.   Tune in to learn: The surprising start to Mike’s career Whether having a personal brand means we have to be a celebrity The elements of a strong personal brand How to start building your personal brand How a personal brand will compete or complement your business brand How a copywriter can develop a personal brand that genuinely stands out in an internet of copywriters How to communicate core brand values through content Mistakes most people make when it comes to their own brand What we need to get over in order to have a strong personal brand E116: Why you need a personal brand (and how to create it): With Mike Kim @MikeKimTV #copywriting #hotcopyClick To Tweet   Listen to the podcast   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and huge props Lizzie Macaulay for this review on Facebook. “As a mum of 2 youngsters (1&3), I am usually saddled with Wiggles-filled car journeys at every turn. Discovering the Hot Copy podcast has been a game-changer in more ways than I can count. Goodbye Wiggles, hello smart, witty, professional advice that has really shaped how I approach setting up my own service in regional Queensland. We have worked through nearly the entire catalogue in the last month or so, and it is my suspicion Kate and Belinda’s tips are shaping two mini writers as well!   Thank you both for all you do, and keep up the fantastic work!” – Lizzie Macaulay   About Mike Mike Kim is a speaker and marketing strategist who specializes in brand strategy and copywriting. He’s been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst. For years he was the Chief Marketing Officer of a successful multi-million dollar company near New York City. Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and sipping a glass of Macallan 15 — all while teaching everything he knows about branding, entrepreneurship, and life through his hit podcast, Brand You.   Share the meme     Connect with Mike Website BrandYou Bootcamp Instagram Facebook Twitter LinkedIn E116: Why copywriters need a personal brand (and how to create one): With Mike Kim @MikeKimTV #copywriting #hotcopyClick To Tweet   The post E116: Why you need a personal brand (and how to create one) with Mike Kim appeared first on A copywriting podcast for copywriters.
43 minutes | 8 months ago
E115: Human-Centred Branding with Anita Siek
Ex-lawyers are humans too! Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques. The point? To create a better experienced for real-life people. On today’s podcast, we have a veritable whizz at all things human-centered, Anita Siek. She’s going to explain what Human-Centred design is, how it applies to content and copywriting, and how we can use it to help our clients. Thank goodness!   Tune in to learn: Anita’s journey to where she is today How she grew Wordfetti and the challenges that she faced Human-centred copywriting and content Creative vs strategic copywriting Diverse income streams and not scaling by humans Hot Copy #115: Human-Centred Branding with Anita Siek #copywriting #hotcopyClick To Tweet   Listen to the podcast   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! “This podcast has truly changed my career. There’s zero fluff, 100% personality, and actionable advice. I’ve learned more from Hot Copy than anything else––grad school, previous jobs, online courses, etc. The hosts always talk about defining how you add value in your business and that’s exactly what they do here. Added bonus? Now, this American knows what “whinge” means.” Oh and big hugs to ANITA ASHLOCK for her lovely testimonial.   About Anita   Anita Siek is an ex-lawyer with a background in psychology who did a 360 in her career by becoming a brand strategist and copywriter. She’s the founder and director of Wordfetti, a human-centered brand strategy and copywriting studio specialising in helping brands stand out through the power of psychology and words. She is also the host of Brandfetti the podcast, a no-fluff weekly podcast dedicated to sharing bite-sized content marketing, verbal branding, and value-bombs on the science of words, as well as stories of brands who are creating a dent in their industry through the power of words. Some of Wordfetti’s clients include Australia’s largest insurer brand IAG, Lack of Color, Luna Bronze, Libby Trickett, and Mia Freedman.   Share the meme Connect with Anita Website Instagram LinkedIn Facebook   Useful links Brandfetti on Apple Brandfetti on Spotify   Hot Copy #115: Human-Centred Branding with Anita Siek #copywriting #hotcopyClick To Tweet   The post E115: Human-Centred Branding with Anita Siek appeared first on A copywriting podcast for copywriters.
20 minutes | 9 months ago
E114: Copywriting for the arts with Ali Strachan
We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to create a successful business without disrupting their creative process. That’s where today’s guest comes in. We’re talking to Ali Strachan, digging into how artists can create a successful business and how copywriters can be successful in this niche.   Tune in to learn: What an Arts Advocate does The big struggles artists face, and how Ali helps to overcome them How important strong personal branding and storytelling is for artists The kind of copy an arts copywriter writes The conflict between art and marketing: the artist and the customers Whether artists care about SEO, blogs, and mailing lists What gets Ali cross about arts marketing E114: Arts copywriting with Ali Strachan #hotcopy #copywritingClick To Tweet   Listen to the podcast   Question for you Have you ever written for an artist? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Thanks to thatsmekq from the UK for a fantastic review of the show. “Really enjoying your podcast and am going to be putting a lot of these tips to use in my new marketing manager role. I listen to a lot of marketing-related podcasts and this is my new favourite. Thanks for your high-quality content. Kay (Glasgow).”   Who is Ali?   Ali Strachan helps visual artists promote their work, make an impact, and earn more from sales and commissions. She’s a passionate, knowledgeable, and honest advocate of the arts, who supports her clients to achieve success on their creative journey. She regularly works with arts organisations and local council to promote and educate local artists and engage them in events to give them every opportunity to build their profile within the community. As a fellow creative, she understands the challenges artists face when building their business – and has the tools, experience, and know-how to help artists be more profitable, so they can keep doing what they love.   Share the meme Connect with Ali Website Facebook Instagram LinkedIn E114: Arts copywriting with Ali Strachan #hotcopy #copywritingClick To Tweet   Transcript Kate: We are surrounded by art every day and artists struggle with many of the challenges as copywriters do, how to create a sense of perceived value around their work, how to market their work to audiences who will actually pay a decent amount for it, how to a successful business without disrupting their creative process, and that’s where today’s guest comes in. Kate: Hello, and welcome to the Hot Copy podcast, a podcast for copywriters all about copywriting. My name is Kate Toon. I’m a copywriter and I’m the founder of the Clever Copywriting School, which has a shop, a directory, and membership courses, resources, and so much more. And with me as always, is the delicious Belinda Weaver… who is muted. Belinda: Hello everyone. I am muted. My name is Belinda and I am a copywriter as well. I have courses and groups and you can go to my website where I have tons of advice whether you want it or not. Kate: I love that. “Is it muted?” I think has become the phrase of 2020 I think. “Pivot. Can you unmute? Can you mute?” Anyway, let’s move on. With us today is the wonderful Ali Strachan. Hello, Ali Strachan. Ali: Hi, how are you? Kate: Have I said it right? I haven’t, have I? Ali: No, it’s okay. I’m all right with Ali Strachan. It makes me sound exotic. Kate: What is it? I always get it wrong. Ali: It’s Ali Strachan. Kate: Ali Strachan. But, my name’s Kate Toon, and you always get that wrong. Everyone gets it wrong. It’s Kate Toon, not Kate Toon, but I live with it. I’m lying. Ali Strachan, welcome. Let me read out your bio. Ali helps visual artists promote their work, make an impact, and earn more from sales and commissions. She’s a passionate, knowledgeable, and honest advocate of the arts who supports her clients to achieve success on their creative journey. She regularly works with arts organizations and local councils to promote and educate local artists and educate them in events to give them the every opportunity to build their profile within the community. As a fellow creative, she understands the challenges artists face when building their business and has the tools, experience, and knowhow to help artists be more profitable so they can keep doing what they love. Hi, Ali. Ali: Hi. Kate: Hi. It’s good to have you here, so- Belinda: Very happy. Kate: Oh yes, [inaudible] you unmuted, I was shocked then. Ali is a member of the global copywriting community and is also very lucky to be one of the chosen few on the Hot Copy Mastermind. So, we’ve got to know you very well over the last couple of months, but for other people, you’ve branded yourself as the arts advocate. What does that mean to you and to your audience? Ali: So, I think it comes from wanting to be a champion for the arts, but helping artists really find their voice and their confidence to keep promoting their work and putting it out there. Belinda: So, Ali, what kind of artists do you work with? Ali: So, my sweet spot is visual arts. I really love pulling apart people’s work and writing about it in a way that makes it really relatable. But, I also work with lots of musicians, but [inaudible] guess it’s like painters and photographers and sculptors, even jewelers, sometimes designers. And I also work a lot with my local council. So, my local council often runs professional development sessions and marketing sessions, and local arts organization, just one in particular, the Brisbane Multicultural Arts Center or BMAC who [inaudible] the moment to do a mentoring with it the moment and it’s fantastic work. Kate: It’s a bit of a mixed bag, which sounds really interesting, and I guess across all those different clients, they all face different struggles. I mean, as an artist, you go into art to be an artist, not to market yourself. What are the struggles that your clients are facing? Ali: Yeah, so I think underpinning it all is really a mindset, and that mindset [inaudible] comes from… Sorry, that mindset comes from seeing their work as a business and employing strategies for marketing that probably they consider to be something that other businesses do and not necessarily creative. So, that’s the first thing, and I guess joining onto that is a lack of confidence and understanding who their ideal clients are and really knowing how to find them and talk to them because I think particularly for artists themselves, they have different core audiences. So, whether you’re a musician or a fine artist or whatever, you have your buyers and your fans and your music consumers I guess, and then you’ve also got funding bodies and galleries and events organizations and things like that that you need to apply different kind of strategies to in order to speak to them and connect with them properly. Belinda: I bet that’s quite a concept to come to grips with for someone who maybe began their career just wanting to create, to have to suddenly think I’m not only trying to sell my work but I’m trying to appeal to these other bodies. I would never have really thought of that. What about pricing? Because copywriters, we struggle with pricing. What common issues do you see artists struggle with when it comes to the money side of things? Ali: [inaudible] being a creative process, I think it’s being able to create that work and then take that step back because I think you put so much of yourself into your work when you create it, and that’s just an automatic thing, it drives you, it makes you want to connect with others. But, being able to… When it comes to pricing, then you feel like you’re pressing yourself. So, be able to take that step back and price it professionally so that you can make a profit and basically keep creating. Lots of artists think that I’m not in this to make a profit, which is fine, but then art stuff is expensive, and being able to keep creating and do things on a bigger scale, whether that’s public art or whatever, there is that element to it. So, there’s one particular example that I can think of. Ali: It’s a lady called Tracie Eaton. She’s quite [inaudible]. She’s had work in all of the massive Ruby [inaudible] and things here. Some of her work has gone out to some of the Oscars recipients and Golden Globes and stuff like that. But, she has a marketing background. I was talking to her one day and she was saying to me that when she first started out, if someone showed an interest in her work, she was like, “Oh, you can have it,” just like what the hell am I doing? It’s that instant… I don’t know. There’s something that overrides the whole thing [inaudible] struggle with, so definitely pricing is a big issue. Kate: I think that it’s the delight that someone likes what you’ve done, and that you’re appreciated, and the thing is I think as writers we can be the same way. We want to be able to write and therefore if someone’s willing to pay us to do that, that’s great, we’ll take anything just as long as we can do it. That can often cause issues later down the track because as you said, you’ve got to cover your costs, maybe a studio space, and then if you do want to digitally market yourself all the costs inv
50 minutes | 9 months ago
E113: Copywriting and COVID19
A peek behind the screens of two busy business owners   Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too. Lockdown with memberships, communities, courses, launches AND managing the kid’s online learning. It’s a bit bloody much. Belinda is surviving on wine and 80s music. We wanted to talk about that and what we’re doing to stay sane. We also got some questions about writing copy during this time. We don’t know how useful this will be but we’re talking about it anyway. Tune in to learn: We’re revealing our lives right now including: How different lockdown is to school holidays How we’re managing our workload, relationships, homeschooling and screen time. Where our heads are at and how we’re managing our mindset Our coping strategies as time goes on Avoiding overdone content topics Whether you should be giving stuff away for free right now Guilty COVID pleasures E113: The one about COVID19 #hotcopy #copywritingClick To Tweet   Listen to the podcast   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify or Stitcher. Thanks! Oh and big hugs to Mejsh87 from Australia for this lovely review. “Am loving the podcast episodes and can’t wait to get through them all and implement the learnings! Just finished #62 and as always it was super practical and interesting with a touch of humour and lightheartedness. Thanks ladies and keep up the great work – it’s appreciated!!”     E113: The one about COVID19 #hotcopy #copywritingClick To Tweet   The post E113: Copywriting and COVID19 appeared first on A copywriting podcast for copywriters.
54 minutes | 10 months ago
E112: Demystifying Tender Writing with Estelle Fallon
Turning a submission for work into a marketing powerhouse   Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other industries have a much more complex process. Very big (and expensive) projects often begin with a tendering process. Writing tenders for civil engineering and construction industries might seem like a dry idea to some but that’s what our guest today specialising in… and it’s way more interesting than you think.   Tune in to learn: How different tender writing is from other copywriting What are the different types of tender documents and the most common ones What goes into a tender and how long the average project takes How to charge and manage a tender writing project What the tender writing revision process looks like Where Estelle finds her clients The Do’s and don’ts of tender writing Why Estelle chose this niche and how others an get started in it What kind of copywriter tender writing suits Estelle’s number one tender writing tip. Hot Copy #112: Demystifying Tender Writing #copywriting #hotcopyClick To Tweet Listen to the podcast   About Estelle Estelle is a tender and SEO Copywriter who’s been trying to find the Words That Fit for business for over 20 years. She cut her teeth on tenders and proposals for the recruitment sector before finding her absolute love working in the civil engineering and construction industry. These days she combines the two and has a lot of fun taking businesses through the tender process and beyond: from tender ready to web-ready to award ready.   Question for you Is tender writing something you’d consider after listening? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify or Stitcher. Thanks! Oh and big hugs to GINA GODEEN from the USA for her lovely testimonial. Kate and Belinda are always so fun to listen to (and not just because of their accents!). They have tons of great advice and are always willing to share their best copywriting tips. Great show.   Share the meme   Connect with Estelle Website Facebook LinkedIn Hot Copy #112: Demystifying Tender Writing #copywriting #hotcopyClick To Tweet     The post E112: Demystifying Tender Writing with Estelle Fallon appeared first on A copywriting podcast for copywriters.
28 minutes | 10 months ago
E111: Medical copywriting unpacked with Nerissa Bentley
Turn clinical into clear!   How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. WHO NEEDS DOCTORS? We do. Of course. But as patients we’re more informed than ever and who writes the content we use to research the latest thoughts on medical science? Medical copywriters! Today we’re talking about medical copywriting — accurately representing clinical data in a way that is clear, concise, and engaging. And we’re got specialist Nerissa Bentley to shed some light on this for us.   Tune in to learn: How Nerissa found her medical copywriting niche How she built her client-base in beginning Why understanding the rules and regulations is vital to medical copywriting The role research and referencing plays in medical copywriting The potential risks and hazards of medical copywriting Authority v approachability – how to nail the patient voice, and have authority without clinical jargon. Where Nerissa finds her clients now Whether medical copywriting is more lucrative than other forms of copywriting Whether writing medical copywriting takes longer The peaks and the pitfalls of working with international clients The quirkiest medical topic Nerissa’s ever written about Nerissa’s number one tip for newbie medical copywriters E111: Medical copywriting… Turn clinical into clear with Nerissa Bentley #hotcopy #copywritingClick To Tweet   Listen to the podcast   Who is Nerissa Bentley? Nerissa Bentley – The Melbourne Health Writer. Nerissa uses credible, up-to-date research to help national organisations and global corporations create high-quality health and medical content that connects with patients and the wider community. She can also see ghosts! (Really).   Question for you! Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify or Stitcher. Thanks! Thanks to Traceluke from Australia for this review of the show. So much great information for us newbie copywriters! I love Kate and Belinda’s sense of humour and their ability to get the point across.   Connect with Nerissa Website LinkedIn Facebook Instagram E111: Medical copywriting… Turn clinical into clear with Nerissa Bentley #hotcopy #copywritingClick To Tweet   Share the meme   The post E111: Medical copywriting unpacked with Nerissa Bentley appeared first on A copywriting podcast for copywriters.
37 minutes | a year ago
E110: Copy Collaboration: How to make it work
The highs, the lows and the letting go’s.   The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with another creative brain be a good thing? In agency life we’re often paired with designers (shudders) to work on concepts as a team, but how about being paired with another copywriter, and writing pages of copy TOGETHER!! Dun Dun Der. Is that even a thing? In this episode, we chat about the challenges of writing together, the highs, the lows and some tips on how to make this a viable and enjoyable option for your business.   Tune in to learn: We’ll be sharing our top 7 tips including. Know your personality flaws Match personality types Divide and conquer Stay open Work out your process Expect challenges Enjoy the adventure E110: Could you write copy with another person? Learn our top 7 tips to make it work #hotcopy #copywritingClick To Tweet   Listen to the podcast   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Steve Melbourne from Australia for his lovely testimonial.   Share the meme E110: Could you write copy with another person? Learn our top 7 tips to make it work #hotcopy #copywritingClick To Tweet     The post E110: Copy Collaboration: How to make it work appeared first on A copywriting podcast for copywriters.
44 minutes | a year ago
E109: Sending cold emails with Laura Lopuch
Discover the secrets of sending effective cold pitch emails to drum up more copywriting work.   Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anything to do aside from sending a cold pitch email. We create and share content. We go to networking events. We participate in forums and FB groups where our ideal customers hang out. All great marketing strategies but there comes a time when we need to get proactive about our lead generation. Today’s episode features special guest, Laura Lopuch, and it will empower you to get on the front foot and start sending emails to bring in more work.   Tune in to learn: The career Laura left to become a conversion copywriter How she uncovered sending cold emails as her superpower Whether cold emailing is just a numbers game (and how to win) Tips on preparing to send an email to someone who you don’t know The structure of an effective cold email Surprisingly simple follow up tips How to get your mojo right to send a great cold email E109: Discover the secrets of using cold emails to get more work: with @waitingtoberead #copywriting #hotcopyClick To Tweet   Listen to the podcast Share the meme Question for you! Do you embrace proactive lead generation like cold emailing? Or does it terrify you? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to Kgb_kgb from Canada for a fantastic review of the show. E109: Discover the secrets of using cold emails to get more work: with @waitingtoberead #copywriting #hotcopyClick To Tweet About Laura   Laura is an email conversion copywriter + strategist for startups, service professionals, and SaaS companies who want to send those infamous, money-makin’ emails you’ve heard so dang much about. Her expertise lies in cold emails. Which are the hardest email marketing channel to master. Laura’s work has been seen on websites like Kissmetrics, Crazy Egg, Get Response, Copy Hackers, and MailShake. One of her cold emails brought in $20,000 in revenue. Thanks to her work with many clients (including online biggies like Joanna Wiebe and Selena Soo), she’s seen firsthand that being ultra-relevant to your email reader is pure magic for getting sales.   Useful resources The 2 x cold email templates Laura made available to Confident Copywriters Laura’s FB live on the 7 Types of cold emails Boomerang (email scheduler and more for Gmail) Streak (CRM for Gmail)   Find Laura On Twitter On Facebook On LinkedIn On Instie E109: Discover the secrets of using cold emails to get more work: with @waitingtoberead #copywriting #hotcopyClick To Tweet The post E109: Sending cold emails with Laura Lopuch appeared first on A copywriting podcast for copywriters.
52 minutes | a year ago
E108: SEO copywriting: How to package it, sell it, and do a great job
Setting realistic expectations and ensure you know all the things SEO is a topic we’ve often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and sell it to clients. The question most often asked? What does an SEO copywriter actually do? And can you even call yourself an online writer if you don’t have mad SEO skills? In today’s episode, we walk you through what we think SEO copywriting really means, how to do it, and how it can become a valuable arrow in your copywriting quiver. Tune in to learn: What is SEO copywriting What SEO copywriting involves Can you really be an SEO copywriter if you don’t understand the big picture? Essential SEO know-how for copywriters How to package your SEO copywriting service The trick to making sure keyword research doesn’t steal all your time Kate’s keyword research strategy How to set client expectations of your SEO service Some rough guidelines on times for SEO packages E108: SEO copywriting: How to package it, sell it, and do a great job #copywriting #hotcopyClick To Tweet   Listen to the podcast   Question for you! Do you think SEO copywriting is an essential skill? Do you feel confident about offering it? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to GinaGodeen from USA for a fantastic review of the show.   Share the meme   Useful links SEO Nibbles course Kate’s 10 Day SEO Challenge Kate’s SEO group on FB Kate’s SEO Copywriting rant on Youtube The WordPress Guy Pricing episode of Hot Copy Podcast Keyword Sheeter Uber Suggest  E108: SEO copywriting: How to package it, sell it, and do a great job #copywriting #hotcopyClick To Tweet   The post E108: SEO copywriting: How to package it, sell it, and do a great job appeared first on A copywriting podcast for copywriters.
42 minutes | a year ago
E107: Christmas tips and the secret to an explosive 2020
The infomercial episode Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays! In this episode, Kate and Belinda share their own plans for Christmas 2019 and how they’re setting themselves up for success in 2020. Did someone say INTENTION WORD? Then, we go into infomercial mode because the Hot Copy Mastermind is 100% happening in early 2020 and we want to tell you all about it. (You can actually hear Belinda chirping with excitement). If you’re not interested in the Mastermind, you’ll still get a lot of great tips in the first half of the ep. Dig in and enjoy! Tune in to learn: How Belinda and Kate are spending their time off this year How they’re making sure school holidays don’t catch them by surprise (AGAIN) The word/s they’re using to focus their work in 2020 Why a good wall planner is essential How YOU can tick off some strategic projects in 2020 The benefits of planning personal time into your 2020 What the Hot Copy Mastermind is all about including how it will work and who it’s for E107: Christmas tips and the secret to an explosive 2020. #copywriting #hotcopyClick To Tweet   Listen to the podcast   Question for the listeners! How do you approach the end of the year? Do you take time off or work through? Do you plan the coming year or let it unfold as it happens? Let us know on Twitter (@hotcopypodcast) or our Facebook page!   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to Evan Postier, Minnesota, USA for saying that we’re funny in his fantastic review of the show.   Share the meme   Useful links Hot Copy Mastermind waitlist Hot Copy: Is copywriting making you a bad parent E107: Christmas tips and the secret to an explosive 2020. #copywriting #hotcopyClick To Tweet     The post E107: Christmas tips and the secret to an explosive 2020 appeared first on A copywriting podcast for copywriters.
41 minutes | a year ago
E106: The Art of Direct Response Copy with Glenn Fisher
Strategies and principles to make it easier.   Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast – The All Good Copy Podcast – has had a string of awesome guests on it, including me. He has a dog called Pablo, a Crime podcast loving partner called Ruth and lives in merry old England. But as well as being a copywriting celebrity, Glenn is also a working writer, and he specialises in direct response. He’s worked with a string of sexy clients helping them drive sales and win over clients and today he’s sharing his secrets with us.   Tune in to learn: When you talk about being a direct response copywriter – what do you mean by that? A lot of people assume direct response is all about long copy. Is that true? How do you go about writing a 10,000 word long copy sales letter? Should you handwrite out letters? How can people study direct response? What mistakes do most direct copywriters make? Who have been your biggest influences in your career? What’s the one book you’d recommend all copywriters read? Who was Glenn’s favourite podcast guest? Hot Copy #106: The Art of Direct Response Copy with Glenn Fisher. #copywriting #hotcopyClick To Tweet   Listen to the podcast   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to thatsmekq for their lovely testimonial.   About Glenn Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, he worked with The Agora, a multi-million-pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now regularly speaks at industry events and hosts The All Good Copy Podcast, where he interviews some of the biggest names in the business. He lives happily with his partner Ruth and dog Pablo on the east coast of England.   Share the meme   Connect with Glenn Twitter Instagram Website Hot Copy #106: The Art of Direct Response Copy with Glenn Fisher. #copywriting #hotcopyClick To Tweet   Useful links Ogilvy on Advertising Dan Ariely Predictably Irrational Mac and Moore podcast   The post E106: The Art of Direct Response Copy with Glenn Fisher appeared first on A copywriting podcast for copywriters.
41 minutes | a year ago
E105: Ghostwriting with Cindy Childress
How to write someone else’s story. Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own.  But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been asked to write to someone else’s BOOK? That’s the kind of ghostwriting we’re talking about today. Just in time for Halloween. BOOM! Don’t judge. That joke had to be made. Belinda chatted to expert ghostwriter Cindy Childress about her process, fabulous resources and what copywriters need to know in order to add ghostwriting to their portfolio of services. Tune in to learn: How Cindy went from a Ph.D. in English to a ghostwriter Her favourite type of book to write Her favourite books to read How she approaches the task of writing someone else’s story The challenges that led to the creation of her Write My Book BlueprintTM framework How to package a ghostwriting service Warning signs that your client isn’t ready for their book Tips to get into writing books for others Cindy’s best resources Hot Copy #105: Ghostwriting with Cindy Childress #copywriting #hotcopyClick To Tweet Listen to the podcast Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Mike Sullivan (or Sully) from USA for a fantastic review of the show. About Cindy Dr. Cindy, The Expert’s Ghostwriter, is a ghostwriter and book editor for coaches and consultants that go on to achieve Amazon Bestseller status, book TEDx Talks, build coaching businesses, and create nonprofits. She developed her Write My Book BlueprintTM framework to create reading experiences that encourage reviews and turn readers into lifelong fans of the author. Her best clients want to publish books that make an impact, and she’s committed to write and edit their books to look and feel like any other bestseller at a major bookstore. Dr. Cindy holds a Ph.D. in English and teaches creative writing classes at Writespace Houston and is a foster mom with Citizens for Animal Protection in Houston, TX. She most recently fostered three underweight tortoise-shell kittens that are now awaiting their furrever homes. Share the memes Connect with Cindy Cindy’s website Cindy on Facebook Cindy on LinkedIn Hot Copy #105: Ghostwriting with Cindy Childress #copywriting #hotcopyClick To Tweet Useful links Ingram Spark (self-publishing) Jane Friedman The Creative Penn Writer’s League of Texas   The post E105: Ghostwriting with Cindy Childress appeared first on A copywriting podcast for copywriters.
45 minutes | a year ago
E104: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland
What years of freelancing and oodles of podcast interviews have taught Steve about freelance life   Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to countless freelancers about the challenges of our strange rollercoaster life and he wanted to share the biggest lessons with the Hot Copy listeners. Just a note this episode was recorded as a Masterclass for my Clever Copywriting Community, so if you hear anything strange that’s why.   Tune in to learn: Why you shouldn’t freak out Why it’s important to understand your finances The lesson of Knowing yourself. How to be Yourself Why nice guys get paid last How to stop being so available How to Learn to say NO Why Steve schedules life first How to make opportunities for yourself Why Other Freelancers are NOT the competition. Hot Copy #104: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland. #copywriting #hotcopyClick To Tweet   Listen to the podcast   Question for you! What’s your biggest freelance lesson? Share your thoughts on Twitter or our Facebook page!   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Anna in Canada for a fantastic review of the show.   About Steve Steve is a video & audio creator. Usually for businesses, but as you can tell, he has a habit of doing it for the freelance community too. That’s what he does now. For years he worked in radio. In 2013 he swapped early starts for a life being freelance: to be his own boss, to be with his two kids, to be more awake. He’s always freelanced alongside ‘full time’ jobs though: radio producer, presenter, scriptwriter, voiceover or copywriter. He started the Being Freelance podcast in January 2015. In 2016 he started documenting his freelance life with the Being Freelance vlog. In 2018 he started speaking at events on the subject of freelancing and finding work-life balance. 2019 saw him launch the Being Freelance Community and become the co-host of a second podcast for freelance parents: Doing It For The Kids podcast. He loves cake. He runs because he knows he should. Sometimes it’s past a bakers.   Share the meme   Find Steve Being Freelance podcast Facebook group Hot Copy #104: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland. #copywriting #hotcopyClick To Tweet   Transcript Speaker 1:           So hello and welcome to this week’s master class. And we’re very lucky this week to have the loveliest, the followed all the way from England. He’s flown here just to be here to talk to us today. Just sitting next to me in the room over there. So before we start, before we get started, Steve, do you want to introduce yourself to the group? Tell us who you are and what you do and why you do it. Steve:                   Flipping that. Hello. So I’m Steve and I host the Being Freelance podcast, which I started a year after I went freelance. So I went freelance so I could look after my kids and I’m a video and audio freelancer. Before that I worked in radio and yes. And now I get to work from home or in a co work space, a very bland co work space that you can see me in right now. And I make videos and do script writing, voice overs, stuff like that. But yeah, Being Freelance was the podcast I started in 2015 was it yeah, four years ago. So about to hit 200 guests this year and each week I get a different freelancer on to tell their story. And that was basically so I could learn from them because I didn’t know any other freelancers when I started. And now I do another podcast of freelancers as well, which is, I’m doing it for the kids, which I cohost with a female freelancer. So she is the mum, I’m a dad and we chat about freelancing as parents because there’s a whole other load of issues in there as well. So that’s pretty much what keeps me busy. That and look on after two kids. Speaker 1:           Fabulous. And obviously you had an amazing guest on that podcast many years ago and that’s how we met. Can I ask, you may have just said this and it might have gone right through my brain, but how long have you been freelancing for? When did you break free? Steve:                   So I quit my job in 2013 so proper, but then I left for six weeks in Australia, funnily enough, and so it was 2014 when I properly started. And at first I was still doing that, looking about eight months, nine month old baby, and gradually sort of ramped it up. But before that I was always doing freelance stuff on the side. I was writing scripts and doing copywriting, making videos, presenting videos, editing videos on the side of my full time job. So I was probably doing that for another five years before that as well. Speaker 1:           Yeah, I’m the same. I did a lot of stuff on the side when I had a full time job at an agency. I just used to change my stuff computer over very quickly. Sorry. Actually, I have no sorrys for the agencies at all. They deserve that if we can make up. Oh, ouch and I’m sure none of them are listening to this podcast. So look, let’s get started. The subject for today’s master class is 10 lessons you’ve learned while being a freelancer. So it’s kind of a cautionary tale and advice and hopefully all of us can learn a thing or two for it. I’m sure there’s going to be a lot of nodding heads as I read through this, I was like Yeah. Yep. Yup. Yup. So Steve, let’s kickoff. What is your first, what’s your number one lesson that your first lesson? Steve:                   My number one is don’t freak out. Three key words, which I think we all need to remember. This was actually a quote from Louisa Heinrich on the podcast where, yeah, basically there will be lots of opportunity for you to freak out when you go freelance. When you first fill in your first ever tax return for example, and then when you do your second one and your third one and your fourth, that never goes away. Also when you’ve not got any work and you start freaking out, but then suddenly you’ll have too much work and you start freaking out. Like it’s there’s just so much opportunity. So I think it’s important to remember, don’t freak out. Figure out how best to deal with overwhelm, when it comes along because it will come along. I’ve personally found just sort of sitting back and figuring out what you can control helps. So be it making a list or just getting up a bit earlier and actually starting that task that you’ve been putting off. Or if it was child care figuring out, okay, what am I actually doing next week? Like there’s so many things or, but with a VAT return, like a tax return type thing that I was doing, just taking a whole day out and like figuring out the best way to do my financial processes and yeah, just like get on with it. But don’t let it freak you out. Speaker 1:           Yeah, I think that’s so important. I think. But you know, if I was getting freaked out by my tax return, the first thing I ever do is hand it over to an accountant because that is, no, I’m a words person. But I often bring it down to really one simple point. What can I actually get done today? You know, I have this huge list of things, you know, what can I get done? If I could only do one thing, what would it be? And that often gives me a lot of clarity and stepping away. Like most of the time if I just take a little walk around the block, or go and get a cup of tea, you just get that little bit of clarity, but when you’re in the eye of the storm, it can be really, really overwhelming. And one other thing I would say is, you know, don’t let the good times affect you and don’t let the bad times affect you. What I mean by that is don’t let it go to your head either. Like there’s periods where you like, “I’m winning all the jobs, I’m getting other testimonials and money’s coming in.” And you get on a real high and once you’re up that high, it’s really easy to be brought down low. So don’t, refuse to ride the roller coaster. Get off the rollercoaster and go on the, what are the other ones? Steve:                   The travelator? Speaker 1:           The travel, the roundabouty one. Steve:                   The carousel. Speaker 1:           The carousel. I like that. That’s the main for the show. Okay. Tip number two. What’s your next tip? Rose says the dodgems that might be more accurate for freelancers. Steve:                   Number two was know your finances. There was a guest called Jess who actually says, “Know your finances and understand them.” I was quite bad early on I think at just knowing, getting my head around what I was going to owe the tax man for starters and stuff like that. But even as I’ve gone on, like suddenly you’ll be really busy and maybe you’ll get further away from sending the invoices that you were meant to send, which is ridiculous, but it can also happen or knowing which invoices to chase. So know your finances. Try and get yourself separate bank accounts as soon as you can. Personal and business. Also get yourself some accounting software, online accounting software. There’s plenty of them to choose from now best, so good. And for example, I use Free Agent and it shows me what tax I’m going to owe and when, which has just been so good for
46 minutes | a year ago
E103: The Hot Copy news you NEED to know
Updates, lessons and exciting plans for 2020   Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken from the work we’ve been doing. We’re also announcing a VERY exciting new project in 2020. If you’re a copywriter and you’d love to work with us more closely, tune in. E103: The Hot Copy news you NEED to know #copywriting #hotcopyClick To Tweet   Tune in to learn: What Kate and Belinda have been up to What they’ve learned from sticky business moments Why Belinda is so excited about the end of October How to work with Kate and Belinda more closely in 2020. (Spoiler: Get on the Mastermind waitlist)   Listen to the podcast   Question for you! Have you ever been on a retreat or been part of a Mastermind? What was your experience? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!   Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Sarah Artis for a fantastic review of the show.   Share the meme   Useful links Mastermind waitlist E103: The Hot Copy news you NEED to know #copywriting #hotcopyClick To Tweet   The post E103: The Hot Copy news you NEED to know appeared first on A copywriting podcast for copywriters.
44 minutes | 2 years ago
E102: Making money writing ebooks – Steve Slaunwhite
Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely!  To share HOW copywriters to land some high paying ebook projects, we’re talking to Steve Slaunwhite. Tune in to learn: What we mean when we talk about an ebook What an exceptional ebook should include How to pick the best topic for an ebook Expert tips on structuring your ebook service Tips on landing profitable ebook projects Hot Copy #102: Making money writing ebooks: Steve Slaunwhite #copywriting #hotcopyClick To Tweet Share the pod love Question for you! Do you offer ebooks writing services? What tips can you add? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to urban_wanderer from USA for leaving a fantastic review of the show. About Steve Steve Slaunwhite has been a copywriter and copywriting trainer for 20+ years. He’s the creator of many popular online courses the author of “The Everything Guide to Writing Copy” and AWAI’s 2016 Copywriter Of The Year. In his spare time, Steve likes to paint (poorly), cycle, read and hang out with his family.   Share the meme Connect with Steve Check Steve out at www.CopywritingCoach.com Hot Copy #102: Making money writing ebooks: Steve Slaunwhite #copywriting #hotcopyClick To Tweet   The post E102: Making money writing ebooks – Steve Slaunwhite appeared first on A copywriting podcast for copywriters.
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