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Hortal.com - Digital Strategy, Transformation and Innovation
7 minutes | Oct 19, 2018
Innovation starts with empathy
The way to successful innovation is to build an alliance with your customers: understand their needs and desires, design solutions that engage them emotionally as well as functionally, and create products that they never knew they wanted. Design Thinking is the process by which this alliance is built, and empathy is the currency of Design Thinking.
8 minutes | Oct 12, 2018
The 4 types of innovation
Technology evolution, competition, customer expectations and margin erosion: there is an innovation approach to each of these challenges. Make sure you're applying the right type for the challenge at hand.
6 minutes | Oct 4, 2018
BARCA, or how to build a winning company culture
The Barca framework provides some brilliant insight into practically building a deliberate business culture: pick your 3 behaviours, empower your culture architects, use the 5 components of the framework over a long time. Culture building is hard, but the benefits are undeniable.
4 minutes | Oct 1, 2018
Innovation: art or science?
Last week, I attended Insight Into: Innovation, an event organised by Insight Recruitment that brought together 5 brilliant speakers in a very engaging format. Paul Wilshaw, David Nicoll, Catherine Trotter, Emma Collingridge and Amul Batra offered the audience great insight into their experience of innovation within the technology industry. I learned a few things, remembered quite a […]
4 minutes | Sep 24, 2018
Automation is here. Are you ready for AI?
While the mainstream media continues to spin horror stories about how AI is going to make everyone unemployed and propose that the only possible future involves a society of leisure supported by universal basic income, the people who actually study these things have a much more positive outlook: one backed by an understanding of history, […]
4 minutes | Mar 15, 2018
The Dual Nature of Digital Strategy
When faced with Digital disruption, many organisations’ Digital Strategy is to set up a dedicated Digital Innovation business tasked with developing completely new, unprecedented propositions which will launch them into a whole new business model. This becomes the strategic imperative, and all Digital investment is aligned with the goal of disruptive innovation. This is understandable. […]
5 minutes | Mar 7, 2018
A guide to the economics of Digital
Economics has been in the news. Since the start of the recession, many people have been introduced to Hayes’ and Keynes’ conflicting theories and economic literacy is improving. This is a good thing, but as the rest of the world, economics itself is being disrupted by Digital. These are the economics of Digital: Digital threatens economic […]
9 minutes | Feb 27, 2018
4 keys to success in Digital Transformation
According to respondents to a recent McKinsey survey, only 37% of Digital Transformation efforts are successful. The number may change from study to study, but the sentiment is common: most Digital Transformation projects run out of steam. Even if you succeed, companies can revert to their old ways over time, giving up the gains and failing […]
5 minutes | Feb 22, 2018
You need a CDO: why, and how do you help her thrive
Digital technology is making organisational evolution unavoidable. This will not be a one-off reorganisation, but a constant stream of activity in pursuit of Digital excellence. A deliberate Digital Strategy must be adopted and sanctioned, and a process of ongoing Digital Transformation executed. In the past, leading Digital Transformation has fallen to the CTO or the […]
5 minutes | Feb 20, 2018
Digital Strategy for CEOs: develop mastery, keep learning and stay humble
Have you watched All the Money in the World?. As a film, it leaves a lot to be desired. But I was struck by its depiction of J. Paul Getty senior, a business tycoon and the world’s richest man at the time. Mr Getty is supposed to be running a vast business empire but apparently […]
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