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The Hirsh Marketing Underground Podcast
57 minutes | 3 days ago
235 - The Real & Raw BTS Of My Launch Results
In today’s episode, I’m sharing real and raw behind the scenes of my most recent live launch for my signature course, Ignite. To be completely transparent with you, part of my strategy for the launch was to sell the course on a webinar… and it converted at 0%. That has NEVER happened to me before. And I could keep “failures” like this from you and pretend like there were no bumps in the road during the launch, but that’s not the truth. My team and I pivoted our strategy on the fly and we were able to turn things around completely during my encore webinar so that we not only broke even, but were profitable with the launch. I’m sharing every single detail with you guys, from the strategy we used from the launch, what worked and what didn’t, a break down of our stats and numbers, and the key takeaways that I learned from this experience. Tune in for a totally honest behind the scenes breakdown of my launch!
21 minutes | 8 days ago
234 - Extremely Valuable Data To Pull At The End Of Each Year (That Will Make You More Money Next Year)
In today’s episode, I share the behind the scenes of a report my team and I put together that analyzes each of our customer’s journeys throughout the year. We looked at when they initially joined our list, how they got on our list, how long they were on the list before they bought, were they warm or cold, and their average customer value. I believe that this data is extremely valuable to pull at the end of each year because it will guide the way you are going to direct your team next year, and the way you're going to use your company's resources and money to be more effective and get more results. I guarantee that if you create a similar report for your business and critically analyze your results to drive your decisions in 2021, you will be much more profitable. Tune in to learn more about how my team put together our report, the data you should be tracking, and what it all means for your business!
28 minutes | 10 days ago
233 - 2021 Marketing Predictions
In today’s episode, I’m sharing with you eight of my top marketing predictions for 2021. Marketing is constantly evolving, and what might have brought you success in 2020 may not necessarily still be relevant next year. Tune in for my predictions that I’ve based on trends I’ve noticed as we are finishing out Q4 and what I believe will set people apart and generate the most success next year.
27 minutes | 15 days ago
232 - How to Maximize & Leverage Your Paid Ad Leads
In today’s episode, I’m sharing some of my team’s top strategies on how to maximize and leverage your paid ad leads from a new resource that I just created for our clients. A core value of mine is leveraging paid ads for your business in a holistic way, not by only doing organic marketing, not by only doing paid ads, not just through affiliates. That’s why first I dive into four strategies that you can implement organically to support your paid ads, and then I dive into three strategies for maximizing the leads you get with your ads to make more money. You’ve already paid to acquire your leads, tune in to today’s episode to learn more to maximize and leverage them!
29 minutes | 17 days ago
231 - Behind The Scenes Of CEO Week
In today’s episode, I’m diving into all the behind the scenes of my recent CEO week. I believe that it is so critical for us as CEO’s and entrepreneurs to take time off to not only recalibrate, but to protect ourselves from the stress that our roles entail. I’m sharing all the juicy details from how I structured this time “off,” the impact it had on my mindset and my vision for my business, and some of the key takeaways I learned from being intentional with it. Be sure to tune in to learn more about the importance of taking time off and how to be a visionary leader for your team.
28 minutes | 22 days ago
230 - 5 Launch Strategies That Will Multiply Your Launch Results
In today’s episode, I’m sharing 5 launch strategies that will drastically multiply your launch results. These are the exact strategies that I just used during my highly profitable Ignite launch that helped my team move the needle forward most. Some of these are strategies we’ve seen our clients use in their six and seven figure launches that we’ve built upon and expanded, and some are completely new strategies that have never been executed in the way that we did before. If you live launch, you NEED to tune in to this episode to uncover the hot new and proven marketing strategies that will up-level and amplify the success of your launch.
24 minutes | 24 days ago
229 - Leveraging The Holidays For Your Marketing & Ads
In this episode, I’m sharing my secrets on how to successfully leverage the holidays for your marketing and ads. There is so much opportunity to really lean into and capitalize on your warm audience for Black Friday and in December going into the New Year, if done strategically. Tune in for more on my best marketing practices for the holiday season and the biggest mistakes to avoid if you want to end 2020 with a bang.
24 minutes | a month ago
228 - Everything You Need To Know About Running Ads In Q4
In this episode, I’m diving into everything you need to know about running ads in Q4 from the impacts of the election, the upcoming holidays, and where you want to see your business go in 2021. Many people see ad costs go up in Q4 and are quick to decide that means they should pause their ads. That is not the case. Even if costs are higher, you can still be profitable. Your audience still needs you. So you have to continue to show up, not give up. Tune in to learn more about what to expect with Q4 and how you can pivot to still find success.
21 minutes | a month ago
227 - Marketing Small Priced Digital Products & Offers
In this episode, I’m showing you how to successfully market your small priced digital products and offers so that you are profitable. If you’re not, that isn’t a sign to throw your whole offer a way, it’s a chance to adjust and pivot. I’m sharing with you a number of strategies you can implement if your small priced digital product isn’t profitable right now, including how to get your cost per lead down, how to increase your average cart value, and how to tie it all in cohesively with your marketing strategy. Tune in to learn more!
20 minutes | a month ago
226 - You Don't Need More Information. You Need To Execute
In today’s episode, I’m discussing a common theme I’ve noticed during the course of my latest launch - which is that you don’t need more information, you need to execute. All of the answers you need to figure out your marketing are available everywhere you look, but even though people have the answers, they’re afraid to take action because they don’t want to fail. You’ll never make progress if you don’t take the first step. I’ve got a challenge I want you to take to help you get clear on what you want to execute for Q4, tune in to find out more!
85 minutes | a month ago
225 - Fire Up Your Facebook Ads With These Three Secrets
In this episode, I’m teaching you three pro-level strategies that will ensure your ads always hit peak performance and maximum ROI. What exactly are those strategies? First, I’m teach you the #1 foundational strategy you must have in place FIRST, before you ever even think about running an ad. Next, I walk you through how you can calculate your ad budget based on your sales goals. Finally, I let you in on my team’s analysis system that you can use to track your metrics, understand what they mean, and how to know when and where you need to pivot if you aren’t hitting your goals. Tune in if you’re ready to have a marketing and Facebook ad strategy that you understand, you’re confident in and you can see your business numbers growing as a result of that strategy!
17 minutes | a month ago
224 - What Does Buying Data Mean?
In this episode, I’m explaining what buying data really means. One of my core beliefs is that if you aren’t willing to invest in your marketing in some capacity, whether it’s paid ads, building a funnel, organic marketing, etc., then you are leaving money on the table and your business isn’t going to grow. Buying data is an investment that you make in your marketing that allows you to get the intel you need to drive your future decisions that will help you grow. Tune in to learn more about how buying data can impact your business, no matter what level you are at right now.
17 minutes | a month ago
223 - Boosting Your Facebook Ads Is NOT A Marketing Strategy
In today’s episode, I’m showing you why boosted posts are NOT a legitimate or sustainable marketing strategy. I’ve seen way too many people throw money at an ad, cross their fingers and hope for the best, and then simply shut the ad off or let it go stagnant when it doesn’t produce the results they want. They do that because they have no idea what the next steps they should be taking are. If you have a clear launch plan and system in place, that should never happen. Tune in to find out how to ditch your boosted posts and build an intentional marketing strategy instead.
22 minutes | 2 months ago
222 - Customizing Your Offer & Strategy For Your Ideal Customer
In today’s episode, I’m discussing the importance of customizing your offer and strategy for your ideal customer. Marketing can be overwhelming, and this leads many people to seek out templates and cookie-cutter strategies that were made for someone else’s business. While those strategies may have worked for someone else, their business, offer, funnel, and audience is not the same as your own, and more likely than not, won’t produce the same results for you. Tune in to today’s episode to find out why you need to ditch the templates and start customizing your offer and strategy for your ideal customer to truly have massive marketing success.
20 minutes | 2 months ago
221 - The BIGGEST Roadblock in 90% of people’s marketing
In this episode, I’m shedding light on the biggest marketing roadblock that stops so many people in their tracks. After speaking with so many of my clients, my students, my colleagues, etc., I’ve released the one thing that hangs up 90% of people in their marketing is their messaging. More often than not, the problem is that they aren’t going deep enough in their messaging because they aren’t clear on who their ideal customer is - which means their copy simply isn’t engaging enough to connect. Tune in to today’s episode to learn more about this roadblock and what changes you can make in your marketing to never run into it again!
22 minutes | 2 months ago
220 - Top 3 Mistakes People Make In Their Marketing
In today’s episode I’m uncovering three of the biggest mistakes people make in their marketing. Hint: they involve your audience, the strategy you’re utilizing, and how you’re planning your ads. If you can’t seem to get your marketing to work no matter what you try, I bet it’s because you’re making one (or all) of these mistakes. Tune in to find out what to avoid in your marketing so that you can finally start on the path to having a successful strategy!
27 minutes | 2 months ago
219 - Scaling & Optimizing Your Ads & Marketing
In today’s episode, I’m walking you through the exact process my team follows to determine when it’s time to either optimize or scale our ads. Marketing is an ever evolving process, and you’re never truly “done.” Even if your ads are doing well, there’s always room to improve! Tune in to learn how to easily identify when it’s time to scale and optimize your ads so you can turbo boost your ROI.
19 minutes | 2 months ago
218 - Maximizing A Live Launch With A Pre Launch
In this episode, I’m giving you a behind the scenes look into the strategy that has been used for every single multi-million dollar launch that I’ve ever been a part of. The reason why the biggest names in the game are using this strategy is because it works, every single time. I’ll be teaching you how to maximize a live launch with a pre-launch by walking you through exactly how I’ve done it for my own business. If you’re ready to knock your next live launch out of the water, be sure to tune in!
24 minutes | 2 months ago
217 - Maximizing Your Sales & Retargeting
In this episode, I’m sharing five tips on how to maximize your sales and retargeting. When done right, these ads can generate thousands, and even millions of dollars in return on your ad spend. If you’re ready to increase your sales conversions and make bank, tune in today’s episode to learn my exact process for doing so and the fatal mistakes you must avoid.
18 minutes | 2 months ago
216 - Diagnosing Your Marketing & Business Problems
In today’s episode, I’m showing you exactly how to diagnose your biggest marketing and business problems. It’s not rocket science. All you have to do is bring it back to the basics, know your numbers, and set aside time to implement the necessary changes. Be sure to tune in if you’re ready to stop feeling overwhelmed and frustrated and shift into action to finally solve the problems that are plaguing you.
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