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High-Income Business Writing
53 minutes | 6 days ago
#256: The Six Reasons White Paper Projects Fail
In this podcast episode, Gordon Graham (That White Paper Guy) and I discuss the six main reasons why white paper projects fail.
3 minutes | 13 days ago
#255: Consider A Productized Service
In today’s podcast episode, I explain the difference between a custom and productized service using a surprising metaphor.
4 minutes | a month ago
#254: Making Blogging Profitable
In today’s podcast episode, writer Kaleigh Moore gives four concrete reasons why she commands strong fees for her blog posts
38 minutes | a month ago
#253: Barbara Huson on How Women Can Reprogram Their Brains for Financial Success
Barbara Huson, financial therapist and wealth coach, joins us for today’s podcast episode.
3 minutes | a month ago
#252: Charge Enough to Not Nickel and Dime
In today’s podcast episode, I make the case for not nickel and diming your clients—and I describe where you should put your energy instead.
4 minutes | 2 months ago
#251: Only 5 Ways to Grow Your Income
In today’s podcast episode, I boil down the thousands of ways you can grow your income into five core factors.
32 minutes | 2 months ago
#250: How to Solve 90% of Your Business and Personal Problems
The lessons I’ve learned through my complex relationship with money—lessons you can draw from to improve your own financial health.
31 minutes | 2 months ago
#249: Your 2021 Goal: Do Your Best With What You’ve Got
In this podcast episode, I delve into how we should think about the year ahead—and whether we can still set goals when the future looks so uncertain.
5 minutes | 3 months ago
#248: Josh’s Lucky Break
In this short podcast episode, I relay Josh Groban’s story—and explain what it can teach us about the role preparation plays in “lucky breaks.”
41 minutes | 3 months ago
#247: How to Rock Your Next Zoom Call!
In today’s podcast episode, Karen gives simple tips and ideas we can all implement to reduce stress and anxiety and have more effective video calls.
6 minutes | 3 months ago
#246: Creating Your Own Reality
In today’s short podcast episode, I talk about the dangers of making business decisions based on what your writing colleagues say about the market.
54 minutes | 3 months ago
#245: The 7 Critical Success Factors of All Successful Copywriters and Content Marketing Writers
In this podcast episode, legendary marketer Brian Kurtz describes the seven critical success factors used by direct marketing legends — and how those principles still apply today.
5 minutes | 4 months ago
#244: The Power of Exclusivity
In today’s short podcast episode, I talk about the power of exclusivity—and how you can leverage it to attain higher fees and book your schedule as a writer or content marketer.
41 minutes | 4 months ago
#243: How to Make Prospect Conversations Easier (and Land More Clients) with the ‘Selling Staircase’
In this podcast episode, learn how to lead sales conversations with confidence — and land more projects — by following Nikki Rausch’s five-step selling process.
4 minutes | 4 months ago
#242: The Greenest Grass in Town
In today’s short podcast episode, I explore why you’re better off improving what you’ve already built than building something entirely new.
4 minutes | 4 months ago
#241: Drama Free Decision-Making
In today’s short podcast episode, I give a different way of making decisions that will help you come up with better, smarter solutions—with a lot less drama.
7 minutes | 4 months ago
#240: Fly Closer to the Sun
In today’s short podcast episode, I share how to overcome shyness and fear by taking smart, calculated risks.
6 minutes | 4 months ago
#239: The Bones of a Roadmapping Engagement
In today’s short podcast episode, I explain how to approach projects where the scope of work or solution isn’t immediately evident.
15 minutes | 5 months ago
#238: Jude Charles on the Power of Video Storytelling
Discover how you can harness the power of video storytelling to differentiate yourself from competitors, with guest filmmaker, Jude Charles.
6 minutes | 5 months ago
#237: Is Warm Email Prospecting Still Effective?
In today’s short podcast episode, I review four critical success factors you MUST have in place for email prospecting.
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