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As business owners, we have an ongoing need to upskill and grow our knowledge. How we market our business changes. New technology comes along that makes the old way of doing things obsolete. Trends change and evolve. What worked yesterday, no longer works and so we need to grow and learn and implement new strategies. But when should you spend money on conferences, retreats, courses and other business education? And which options will give you the best return on investment' for your time, effort, dollars and energy? If you're wondering whether you should be investing more in your education… Or, if you've been buying "all the things" but not seeing progress then remember this: The best reason to spend money on conferences, courses, and retreats is to get new knowledge to improve your life or business. But building your knowledge and skills is not about overlearning and buying "all the courses". It's about learning, implementing, and getting results. If you have several programs (courses, books, webinars) that you are not using, know that the next course or program may not be the silver bullet. Because you want to get the education that is going to lead you closer to your ideal business. You may not need to know how to build a course, or start a podcast, or do an online challenge. Maybe you need a course that shows you have to create a solid plan for your marketing over the next 12 months. Or, how to really understand your finances so that you next financial year is better than the last. Ideally, your investment in conferences, courses etc., should move you forward and move your business forward. YOU are your best investment. So investing in your business education is always a good idea IF it is keeping you on the path to your ideal business and not being a distraction. The right business education can help to: Develop essential new skills — like how to automate your marketing, create a budget or create a lead magnet and all the other things that we need to know as business owners. Right now, inside the HerBusiness Network, we are focused on the topic of Money. All month we're providing members with free training on budgets, money mindset and how to raise prices and charge more without losing customers. These are all essential skills for growing a business. Open your mind to growth opportunities — The right investment will help you make big mental shifts. Like getting the confidence to go from being a solopreneur to growing and scaling a team. Or going from feeling stuck in your business to having momentum, a clear vision and focus, and innovating in your business. Inspire and motivate you — For example, investing in books, courses or other training where successful business owners take you behind the scenes of their journey, struggles, processes, and breakthroughs can boost your belief in yourself and give you the impetus to take forward action. These three benefits are excellent ROI (return on investment) in the time and energy you spend on education. But, there is a more significant benefit. It's what I call RETURN ON LEARNING. In this episode of the HerBusiness podcast, I give you: The four best ways to get "Return On Learning". The conference that turned our business into a market leader and saved us hundreds of thousands of dollars in marketing expenses The role a mentor can play in your business success, and why I've always had mentors. The communities and networks that are worth spending money with When to hire experts and how to use their intellectual property and systems to fuel your business growth How "Learning from Doing" helps you get unstuck and fast-track the return of your learning investment. Why YOU are your best investment. Enjoy this episode of the HerBusiness podcast. We’d love to know what your best investment in yourself has been. Email us at podcast@herbusiness.com. Mentioned in This Episode: The REACH Retreat The HerBusiness Network

Right now, you could be so close to breaking through in your business. You may only be missing a few pieces of the puzzle and my goal is to help you find those missing pieces. Maybe you're just getting started in your business. Working hard to get a new business off the ground can be really overwhelming and knowing exactly where to put your energy so that things move forward can be challenging, especially when you feel like you're being pulled in a thousand different directions. Or, if you've been in business for a while, maybe you've had some growth, but now things have slowed down and you've seen the results flatten out, or maybe even go backwards. You might feel like you've lost your mojo. And the momentum you used to have is gone. And that can leave you feeling stuck, frustrated, not to mention anxious, not sure what to do next, to turn things around, or perhaps you've got the opposite problem. Or maybe your situation is that you've experienced some rapid growth in your business. Things have really taken off and while that's been great, it's created a ton of new challenges that have left you struggling to keep up hiring new team members, juggling cash flow, and working long hours that can all take its toll and put your continued growth at risk. Unless you can figure out a way to manage it. If any of those situations ring true for you, you're not alone. I meet women all the time, all over the world who tell me that they have similar challenges. And over the past 27 years of being in business, I can say that I've experienced each of them, myself, at least one time or another. As a business owner, you can feel like you’re in a rut when there are so many demands competing for your attention, or you feel like you’ve hit a place where you’re stuck, and what worked just isn’t working anymore. In this episode, I’ll show you: The ‘mantra’ my mentor, Robert Kiyosaki, instilled in me about doing business differently The mistake that might be keeping your business small How to ‘let go more’ without losing control Why burnout is inevitable if you don’t start to do things differently Why running your busines as a ‘lone ranger’ is an outdated idea How Stephen Covey’s quote: “The main thing is to keep the main thing the main thing” helps you prioritise and focus on what really matters How to know if you can afford to get extra support in your business How taking action helps you escape the rut Why creating the space and time to plan is an underutilised game-changer for your business And much more. Mentioned in This Episode: Episode 158 - The Clear Week Episode 187 - The Counter-Intuitive Way to Make Progress In Your Business The REACH Retreat The HerBusiness Network

Stu McLaren is one of my favourite people in the world. He has helped more people than anybody to start, launch and grow membership businesses. A membership gives you a recurring revenue stream and a more predictable cash flow - which can make a big difference to the value of your business and how confident you feel about your bank account will look from month to month. When you know where your next dollar is coming from, YOU experience fewer "headaches", and less stress, and you can sleep soundly at night knowing that you'll be again and again every month. Stu McLaren is the creator of the Membership Experience, and he is my guest today. In this interview, we dive into: The revenue model that Zoom, Netflix and Disney use that solopreneurs and small businesses owners worldwide are now ALSO using to create highly profitable businesses. Why membership is a way to future-proof your business against fluctuations in the economy. Why you don't need to have a popular website, a big email list OR a social media following to have a successful membership. The RISKIEST thing you can do right now in your business. And how to join Stu's free workshop: "Turn What You Already Know, Love, And Do Into A Profitable Membership”. I know you’ll love Stu's enthusiasm, infectious personality, and incredible smarts. "Turn What You Already Know, Love, And Do Into A Profitable Membership” I'm a big fan of Stu McLaren. I had seen him help thousands of women business owners to go from wondering how they're going to have a more predictable income to creating businesses where they feel confident, knowing when to invest in a new team member, equipment and growth. If you are ready for more reliable revenue in your business, you want to walk, not run over, to GrowAMembership.com to grab your place in his upcoming workshop. It starts on 22 April (AU). Save your place here. FREE TRAINING | STARTING APRIL 22, 2022 (AU) We're excited to invite you to this FREE Training with Membership expert Stu McLaren. Discover the step-by-step blueprint for how to start and grow a successful online membership business. One that brings you stable and predictable recurring revenue that you can count on every single month. This live training only happens 1X a year. And it's FREE. (Yes, it's early at 5 am Sydney time, but I recommend if you can watch it LIVE to do that because that's where you'll get the most value.) Save Your Seat. Mentioned in This Episode: The HerBusiness Network The Membership Workshop with Stu McLaren

When we think about making progress in business, we are often asked to set a vision, set our sights forward, and look ahead at what we want and what we can create in the future. But, what if the better and faster way to make progress is to look backward? Today I want to share with you the counter-intuitive way to make progress. This way creates a more straightforward path for you, accelerates your forward momentum, and prevents you from repeating past mistakes. In this episode, I’ll show you: Four questions to ask to become more aware of the current reality of your business (This will uncover what you love and what is keeping you stuck.) How looking back at the road you’ve travelled helps you make big leaps forward The powerful five-part REACH process for creating more of what you want in your business and your life. How to stop seeing life and business through a ‘distorted’ lens. The antidote to shrunken dreams. What to do if your business and your confidence have taken a hit over the last two years. A pathway to post-pandemic growth and prosperity. Why your past does not predict your future How to overcome upper-limit thinking that is keeping you from realising your heart’s desire. And much more. Ready To Get More Clarity and Focus. Design that Exciting New Direction you KNOW is Waiting for You and Your Business? Join us at The REACH Retreat in Hawaii. This is a VERY special trip… and I’d love you to join us. Even if you’re just curious I encourage you to apply now - there’s no obligation but it does ensure you get priority access AND the Early Bird savings! All the details are over at TheReachRetreat.com Mentioned in This Episode: Episode 177 - The Power of Pause Episode 186 - Why Taking Time AWAY From Your Business is One of THE Most Important Things You Can Do To Succeed The REACH Retreat

It can be the first thing you think about in the morning and the last thing on your mind before you go to bed. Whether things are going great or not so well… running a business can often feel “all-consuming”. Then squeeze in all the other commitments you have on top of that... You can be forgiven for feeling like there’s very little space for YOU. But (and here’s something I’ve had to learn from experience) the very thing that determines the level of success your business can reach is… YOU. There is something very specific that YOU can do now to start to see more success and growth. It starts with taking time AWAY from your business and is one of the most important things you can do to succeed. In this episode, I’ll show you... How taking time away from your business could be the best way for you to have more success, even if right now you’re scrambling to get things done in all the hours you’re already putting into the business Why one of the BEST investments I’ve ever made is finding ways I can take myself out of working IN my business so I can get the space to work ON my business… and that begins with resetting, recharging and re-imagining what’s next. What to do if you are at a crossroads and really needing some direction in your business. How moving at high-speed (ad sometimes with some chaos) toward our goals, to that next big thing on the horizon, without stopping to evaluate could lead us to a destination that we don’t want How women like you are finding they are having their best year ever, after actually getting away from the day to day of their business Ready To Get More Clarity and Focus. Design that Exciting New Direction you KNOW is Waiting for You and Your Business? Join us at The REACH Retreat in Hawaii. This is a VERY special trip… and I’d love you to join us. Even if you’re just curious I encourage you to apply now - there’s no obligation but it does ensure you get priority access AND the Early Bird savings! All the details are over at TheReachRetreat.com. Mentioned in This Episode: Episode 177 - The Power of Pause The HerBusiness Network The REACH Retreat

What I’ve found coaching women for over 26 years is that the mistake business owners make over and over again is that they are too general in three business areas. Unfortunately, being too general moves you in the opposite direction to your goals of more clients and a more profitable business. What are three specific focus areas that can help your sales go up and the pressure down? That’s what we cover in this episode. When you get specific about these three areas, you make more sales, and the pressure comes down, reducing the overwhelm and stress of running a business — which is a great thing. So, let’s dive into these three areas: Your ideal client — the customers you love to work with and that you are best suited to help Your plan — what you DO in your business on a daily, weekly, monthly etc. basis that keeps you focused and moving towards your goals Your message — how you describe what you do in a way that compels people to want to do business with you, refer you and help you grow your business. You’ll hear how being specific about your ideal client, your plan and your message helps you reach more people and get new clients while reducing the overwhelm and feeling like you’re spinning plates and not keeping up. And you’ll hear about the one thing we got specific about that made us stronger and more profitable as a business. Ready to grow and scale YOUR profitable six or 7-figure business? The HerBusiness Network is currently closed to new members. So, what you can you do in the meantime to get connected with great ideas, connections and support? Visit HerBusinessNetwork.com to request an invitation to join the HerBusiness Network. And, join the FREE Community for Women Business Owners on Facebook.

Do you ever feel like your business COULD grow if only you would stop doing ALL the things?  In today's episode, you'll meet HerBusiness Network member Julia Watts. Julia is the CEO of Australia's Leading Pattern Making Business — Sample Room. She has been part of our network for over a year and recently joined our Marketing Success Mastermind. Julia has a sizeable business that she's been growing consistently over many years. In this interview, she takes us through the trajectory of: Starting Growing Plateauing Scaling … her business from zero to a seven-figure business. She also talks us through the mental shifts she took to step into the CEO role and let go of the tasks that kept her busy with unimportant work. You'll hear Julia explain that while she's not afraid of setting and hitting financial goals, letting go of roles that she'd outgrown in her business proved a little more challenging than she thought. You'll see why even if they're wearing all the hats at the moment and they're feeling exhausted and overwhelmed, you too can start to let go and thrive in your business. Ready to grow and scale YOUR six or 7-figure business? The HerBusiness Network is currently accepting new members. But only for the next few days. Visit HerBusinessNetwork.com to access Australia's leading networking and mentoring organisation for women who want to grow a profitable, sustainable business without burnout and stress. Click here to join me at The Road to a 6 & 7-Figure Business Mentioned in this episode: The Road to a 6 & 7-Figure Business The HerBusiness Network Episode 182 - Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini

Hey there, If right now: You feel like you're a little bit away from your financial goals You've been knocking on the door of that six-figure business (but it seems like no-ones home) You've been at six figures for a while, and you haven't quite worked out how to get to the next level or sustainably run your business. Then you're going to enjoy this episode. I walk you through the three-step roadmap for finally having breakthrough growth in your business — without burnout or stress. Each stage of business requires a different area of focus if you want to create a healthy foundation of success. You need to know WHAT to focus on to maximise momentum in the short-term and set yourself up for the long-term. This episode is a must-listen episode for you if you want to: Stop "throwing a bunch of spaghetti at the wall" hoping something will stick and instead know where to focus and what to do next. Get out of working IN the business so much so that you can work ON a clear plan to grow your ideal business. Grow a business that's thriving. That feels easy and light. One where you are not overwhelmed, but instead, you feel full of joy for what you're doing. One where you're not burned out, but you're in a state of flow. Go from feeling confused about how to do more (when you have NO time left to do more) to having an abundance of time for the right things. And, join me for our upcoming The Road to a 6 & 7-Figure Business workshop on 14 March. Normally $97, your ticket is free when you join today. Click here to join me at The Road to a 6 & 7-Figure Business. Mentioned in this episode: The Road to a 6 & 7-Figure Business The HerBusiness Network Episode 181 - Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini

If you avoid sounding salesy or pushy, so you don't speak up about your business — this episode is for you. Every day I see women missing out on new clients because they don't know how to speak up about their business. So, they: Post on social media hoping that people will look, comment and buy Spend a ton of money on a website, but we don't have the traffic, so the site doesn't do the job of converting visitors into clients. They are left paying for ads to promote courses, lead magnets, online challenges… and burning a hole in their pockets. In this episode, I'm giving you access to the secret sauce that has helped so many of our HerBusiness Network members get new clients and ultimately grow more profitable, sustainable businesses without the overwhelm and without having to spend a dollar. When you use this four-part system, you'll be in the perfect position to land your next client without it feeling awkward trying to explain what you do or speaking up to let people know about your excellent products or services. And, join me for our upcoming Get New Clients Coaching Week from 7-11 March 2022. I'll coach you through my go-to blueprint for landing your next client without having to cold call; even if you don't have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale. Click here to join me at Coaching Week. By the end of this coaching week, you'll know how to find the right people and speak confidently about your business without feeling like you're being salesy. Mentioned in this episode: Get New Clients Coaching Week

Every day in business we are trying to get people to say yes. Yes to our offers Yes to joining our team Yes to taking up that discovery call Yes to clicking the button on our website Yes to our proposals Yes to our invitations to collaborate. What if there were seven ethical and proven ways to persuade people to move in your direction… to say YES to you? The good news is that these seven principles exist and they are all part of Dr Robert Cialdini’s 7 influence principles, which he first wrote about over 30 years ago in his book Influence: The Psychology of Persuasion, a book that has been translated into 44 different languages. Today you are in for a treat. Because Dr Cialdini is my guest. We are talking about: How the internet has changed the ways that we can influence, and how to harness online opportunities to have people say yes to you Where to put your testimonials in order for them to make the most impact to your results Why giving and being generous FIRST positions you to be more persuasive The surprising question to ask clients to get their best feedback (without asking them for feedback or opinions) - this is a game-changer for your surveys The ‘magic’ number of fields to use in your online forms to get more people completing them Why limited quantity offers are more effective than limited-time offers And a whole lot more Mentioned in this episode: Harvard Business Review - Best 100 Articles Get Your Copy of Influence: The Psychology of Persuasion PreSuasion - Revolutionary Ways To Enhance Your Powers of Influence

Welcome to a brand-new season of the Her Business podcast. If you're a brand-new listener, let me introduce myself. I’m Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I’ve helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women’s retreats, courses and mentoring. I’ve grown four 7-figure businesses and one 8-figure business, and my passion is helping women this show is for women who want to grow and scale a sustainable business that is sustainable - which means it sustains THEM. If that sounds good to you then here’s what you need to know. This season has fortnightly episodes which means every two weeks a new episode will be published. Sometimes I’ll have a guest with me — a world-class speaker, best selling author or an inspiring business owner just like you who is growing and scaling some part of her (or his) business. So, if you want to reach more people… whether that means that you want to get new clients whether you want to build your following Instagram whether you want more people on your team so you're not doing all yourself… right here on the show I’m gonna be giving you: Business coaching and easy-to-use strategies Real-life insights from my own experience and from coaching thousands of women business owners every year A little nudge in the back and the encouragement to keep taking action and offer you accountability so that you can keep making progress. If you haven't already subscribed to the show be sure to do that, because there are some amazing episodes coming your way. Subscribe on Apple Podcasts Subscribe on Spotify Subscribe on Stitcher Subscribe on Google Play Our very first episode, which I’ve released for you today (you can get immediate access to it now) is with the author of one of my favourite books. We are talking about the latest, most recently updated version of his book Influence, which I first read in the 90s and of which I have literally given thousands of copies away. I really think you're gonna enjoy the interview, Go ahead and take a listen and I hope you’ll join me for this season of the HerBusiness Podcast. If you want to know how to FINALLY have A Profitable, Successful Business that Grows Without You Having to Work any Harder. Even if, right now ‘doing it all yourself’ has you feeling overwhelmed and exhausted. Then this is the place to be. Thanks for listening. I’ll see you in the next episode. It’s a goodie! Mentioned in this episode: EP181 - Why people say yes. A conversation on Influence with Dr Robert Cialdini The HerBusiness Network

Do you feel like there is a LOT more potential in your business that you just aren’t tapping into? As women business owners, we are often busy ALL THE TIME. We don’t find time to even think about planning or strategic thinking. We find ourselves slogging away IN the business without much focus at all to working ON the business. And, while we INTEND to give ourselves every chance to be successful, we are often not doing the ONE THING that could make the big difference to turning our business around. In this episode, I take you back to a point in time over 20 years ago when I took one specific action that saw me take my business from $300K to over $1 million in under 12 months. Listen to hear about this simple but powerful act that turned my business around. In this episode: How taking some time out to think bigger tripled my revenue The critical mindset shift we had to make to go from a six-figure to a seven-figure business How the act of declaring a goal helped shape our future The questions to ask yourself to get more clarity about your future direction And more. Mentioned in this episode: Episode 177 - The Power of the Pause Here are some popular recent episodes: Why You SHOULD Work on Tasks You Can’t Invoice A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck How to Get a Steady Flow of Referrals HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Last month my home was the feature story in Australian House & Garden, the leading home design magazine in the country. Pretty cool, yes? The house looks fantastic, and the story was ten pages of prime real estate in a magazine with hundreds of thousands of subscribers. Plus, we got some bonus exposure when they decided to do a question, and answer story with me, asking me about my inspirations, HerBusiness, and my design likes and dislikes. They also included our business name and my personal story, which is publicity that would typically cost $$$$$$$ to buy. I love my home, and it looked gorgeous in the magazine. I’ve lived there for seven years now. But when we bought it, it was an old warehouse, dilapidated and in need of gutting and rebuilding. We put a lot of love and effort and heart into it and a lot of our vision. We had a team of people - architects, builders, tradespeople, designers all working with us to help make the final product the mirror of what we imagined our home to look like when finished. And, every single day, I appreciate my home. I appreciate the light. Space. The location. The rooms that I love to entertain. The rooms that I chill out. We designed each room very deliberately. And it’s not just really functional for my lifestyle; it’s also impressive to look at. And the House and Garden publishers loved it. But, here’s the thing. There was a WHOLE LOT that was happening behind the scenes that DIDN’T make it into the magazine. Mentioned in this episode: April 2021 - House and Garden Magazine Feature Here are some popular recent episodes: The Power of the Pause Why You SHOULD Work on Tasks You Can’t Invoice A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck How to Get a Steady Flow of Referrals HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

When was the last time you took time away from your usual environment? With COVID having put the brakes on any major travel, many business owners have been working harder than ever without a break. With so many working from home, it means that you're in the same environment day in, day out. This COULD be stifling your creativity and ability to have breakthrough ideas for your business. Some of my most productive creative writing, content creation and breakthrough ideas come to me when I spend time away from my desk. I'm often surprised by the bolts of clarity that come to me when I'm on the beach, in the shower, or out running or walking. Being in a new location is a different experience to moving my laptop, say, from my head office (a brick-and-mortar office) to my home office. Or moving from the dining table to the kitchen bench to work. Working from a whole new environment seems to have my brain functioning in different ways. I'm writing this as I'm seated at the dining table looking out at sunset through the glass doors that look out to the back of the house that I've rented for 10 days. And, while today I've had multiple meetings and handled quite a few communications and tasks, my workdays this week will be topped and tailed by a walk on the beach. It's HEAVEN for me, an inner-city dweller ;-) to walk on the sand and hike on the local trails morning and night. I'm inspired to stay outdoors. And, throughout the day, I find myself giving myself permission to take short breaks. To sit in the sun with my lunch. To take 5 mins away from the screen to stare at the ocean or pat the dog. Only a few days into this break, I started to feel re-energised. I can feel the ideas for my new marketing project brewing... waiting to spill forth when I sit down for a day of planning later this week. I share this with you to encourage you to find time to take a break away from your routine. Because there is great power in pausing. Like Thomas Friedman quotes in his book, Thank You for Being Late. When you press the pause button on a machine, it stops. But, when you press the pause button on human beings, they start. You start to reflect, you start to rethink your assumptions, you start to reimagine what is possible and, most importantly, you start to reconnect with your most deeply held beliefs." Here are some popular recent episodes: Why You SHOULD Work on Tasks You Can’t Invoice A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck 3 Ways to Get a Steady Flow of Referrals The Energy That Makes Things Happen HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Today I have a VERY special treat for you. Maybe you’ve noticed... ... membership and subscription businesses are thriving. Even in the midst of a massive pandemic, companies worldwide are having to shift and adjust to the new economy. And those who have incorporated subscriptions and membership business models are seeing massive growth. Why? It’s actually quite simple. Because a membership business model establishes predictable and reliable income month after month, regardless of a shaking economy. And right now… who doesn’t need that?! If you want the blueprint for how to create a membership business of your own, then you’re in the right place. Because my special guest today is membership site expert, Stu Mclaren of the TRIBE Experience. In this interview, we talk about how you can get clients paying you every single month. When you create a membership inside of your business you create reliable revenue every single month... and the best news is that you can build a successful membership business around what you already, know, love, and do! And you can do it whether you sell products or services... and, whether you have low-cost offers, or high-priced consulting. I’ve had a membership-based business for over 25 years and I swear by this business model, beyond any other (and I’ve had a few), because it makes for a more predictable income. Every. Single. Month. Stu McLaren is well known around the online business industry as the leading membership expert (he’s also been a mentor of mine for the last four years). I am a big fan of Stu’s because not only is the go-to guy for savvy business owners who want to launch a successful membership… even if they are starting from scratch. Stu’s strategies and insights are proven and have helped thousands of people — including many of HerBusiness Network members — helping them to jumpstart thriving memberships across thousands of different niches. As you’ll hear in this interview, the best part of growing a membership is that you don’t need a big email list to achieve success with a membership. You don’t need to be super-savvy with tech. And you don’t need a huge social media following either. All you need is passion and motivation to serve a specific group of people. With Stu’s teachings, you can leverage your passion and the experience you already have to create steady and predictable income every month. Mentioned in this episode: Turn What You Already Know, Love and Do into a Profitable Membership Here are some popular recent episodes: Why You SHOULD Work on Tasks You Can’t Invoice The ‘Back-Of-The-Napkin’ Marketing Plan Risk Forward: Embrace the Unknown 3 Ways to Get a Steady Flow of Referrals Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

“My biggest challenge is finding the time to market and pitch myself outside of paid projects. I know I need to do it to ensure a consistent pipeline of clients in future, but I can't shake this weird feeling of guilt and worry when I'm not working on tasks that I can't invoice.” I loved this question from HerBusiness Member, Brittany, because it’s a trap that we can ALL fall into. We sell something and then we spend time delivering it. And that delivery time can be really intense, especially if you’re a solopreneur. While you’re busy making "the thing", delivering the training, doing the consultation, presenting the brief, doing the copy-editing, designing the website etc. etc., you have little time to focus on getting new clients. Clients want their jobs. And they want them now. And there’s just you, doing all the things. Maybe there’s someone helping you, but the responsibility of delivering the product or service is still squarely on your shoulders. Meanwhile, the pipeline of potential new clients isn’t being filled and you can find yourself in a cash flow crisis and with lumpy cash flow. So, how do you move away from good months and bad months to also working on projects that don’t immediately put money in your pocket? In this episode, I share the three areas that we focus on to ensure that we are at all times attracting, converting AND keeping our ideal clients. It’s a simple, yet powerful way to think about your business. Mentioned in this episode: Episode 174 - Your Back of the Napkin Plan HerBusiness Free Community for Women Business Owners Here are some popular recent episodes: A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck 3 Ways to Get a Steady Flow of Referrals The Energy That Makes Things Happen HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan. What I’ve found is that MORE promotions don’t necessarily lead to better results. When we analysed our marketing activity, we found that some of our seemingly successful promotions didn’t deliver the RIGHT results. On the surface, they looked great. But when we dug in, we could see that they didn’t do the main job they were meant to, which was to sell our Core Offer. We know that marketing and marketing campaigns take ENERGY and EFFORT. There are landing pages, copywriting, emails, automation, lead boxes, popups, website banner, social media copy and images, printing, internal systems and procedures, scripts and videos and Facebook lives etc. And more often than not, all the effort doesn’t translate to sales or conversions. In this episode, I introduce you to the 3-part “Back of the Napkin Marketing Plan”, a simple but effective template that helps you decide which marketing activity to keep and what you can let go of. Listen to discover: How to create a one-page “Back of the Napkin” marketing plan Which marketing campaign to cut and which to keep Why knowing your Core Offer makes it easier to know how to attract more of your ideal clients. How a Back-End Upsell becomes easy when you focus on aligning your high-end products and services with your Core Offer Why freeing up your time to focus on a few things will give you a greater return on investment Here are some popular recent episodes: A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck 3 Ways to Get a Steady Flow of Referrals The Energy That Makes Things Happen HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

We live in a world that's obsessed with planning, achieving, and goal setting. But how do you move forward in times when your goals aren't yet clear, your plan is still unfolding, or you can't quite see the path ahead? My guest in this episode of the HerBusiness Podcast has an answer to this question that's both reassuring and radically different to the advice you may have had before. So, if you're struggling to figure out your next steps on a project, plan or path... Or, if you sense, there's something more, but you're not yet sure what it is... Or, If you wish you had more courage to try something new, this interview with presentation strategist and performing artist Victoria Labalme is for you. Listen to this episode to hear more about: Why lack of clarity can be the perfect starting point for creating what you want When saying NO is the pathway to having more of the right opportunities come your way What it means to 'risk forward' and how you can take tiny steps towards new and sometimes daunting directions, comfortably When goal-setting can be the wrong move to make How to imbue more of YOU into your marketing and your business How to recognise that you've bought into someone else's dreams and how to reconnect with your dreams Mentioned in this episode: The Content Sells Podcast Episode 155 - Taking Small Steps to Make Big Leaps in Your Business Here are some popular recent episodes: A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck 3 Ways to Get a Steady Flow of Referrals The Energy That Makes Things Happen HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Why is it that some women have a rich ready-made network of people who send them business all the time, while others feel isolated and stuck with nobody to do business with. I asked hundreds of women business owners what they felt were some of the big stumbling blocks for them getting new clients. And so many of them said they were not getting enough referrals. They said things like: "People aren't sending people my way." Referrals make doing business so much easier. Referrals are free. And, when you use our proven three-part system for getting referrals, it means that there's always someone waiting to do business with you. Whether you are just starting out in business and looking to establish your client base and decide who your ideal clients are, but you aren't getting a lot of new customers and or referrals… Or, you've been in business for a while, you've already got great products and services, but you want more people referring you… This episode gives you a more reliable way to get referrals and repeat business and be matched with the partners, alliances and suppliers... Listen to hear: How to GET MORE REFERRALS and word-of-mouth clients without attracting tyre-kickers Three things you can do to make connections with people who know, like and trust you and will send you referrals Why being the 'lone ranger' will keep you from building a flow of referrals and what to do if right now you don't have people to refer you How members of the HerBusiness Network are doing thousands of dollars in business simply from being referred by other members Why creating a Connection Network™ is the first thing you want to do to get people referring youListen to see real opportunities to boost your referrals. Here are some popular recent episodes: 7 Reasons You Are Not Getting The Clients That Are Meant for You The Rewards for Showing Up Your First Step to Speaking Up More A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Over the years I’ve been asked so many times if I'd mentor and coach women. And, to be honest. With so many women looking for support, it’s just not feasible for me to do that effectively and still serve my high-paying clients. So, I’ve reserved the high-level input and coaching for the women inside of the HerBusiness Network and in our high-level Marketing Success Mastermind program. That's until now. I have decided to spend a week helping as many women as I can on one particular issue that I see over and over again. And, that is the issue of not being sure how to get new clients. That issue can come done to any one of these reasons: You don’t know where to find clients You’re not convincing people to buy You’re struggling to find your niche You don’t know how to price yourself You have a rollercoaster of good and bad months You have been impacted by the economy or, You have trouble getting yourself out there and talking about your business I dive into these reasons in episode 170 of this podcast. Today I want to give you a chance to get coaching from me on how to easily: Always have A WAITLIST OF CLIENTS ready to buy your product or service... even if up until now you haven't been able to FIND the RIGHT PEOPLE Go from always giving away free stuff to CONFIDENTLY asking for the sale and GETTING CLIENTS ON BOARD with your products and services GET MORE REFERRALS and word-of-mouth clients without attracting tyre-kickers Clearly communicate your value, CHARGE THE PRICES YOU'RE WORTH and ask for the sale... even if you don't find it easy to talk about what you do Get in front of more of YOUR IDEAL CLIENTS and know EXACTLY what to say to win the sale... without access to a big social media following or email list TALK ABOUT YOUR BUSINESS in an authentic way that has people know, like and trust you... without ever sounding boring or feel like you're RAMBLING Clarify your message and finally communicate how AWESOME your product or service REALLY is, and have clients really see YOUR point of difference... Consistently get new clients... all WITHOUT SPENDING A LOT OF MONEY and without needing any high-tech equipment or expensive consultants... Create A NETWORK OF REFERRALS and advocates for your business... Develop a steady flow of QUALIFIED PROSPECTS for your business... without attracting tyre-kickers or people who want the free stuff but won't pay you what you're worth FEEL MORE COMFORTABLE and ENGAGED talking about the value you can bring to others... differentiating yourself and clearly communicating what you sell and how you get results for your clients I’ve put together a new program called the Get New Clients Coaching Week. We have hundreds of women who are joining me and I’d love for you to join me too. From 8 - 14 March, I’m making myself available to be YOUR coach. I’ve built so much value into the week. Every day I’ll have a lesson for you AND a couple of steps to take so that you build each day your Connection Network. A Connection Network is not about networking events or icky networking. It’s about creating a group of contacts and relationships that lets you get new clients at any time even if you don’t have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale. So I’ll be giving you coaching. And accountability. We kick off on Monday, 14 March with Lesson 1: 3 Steps to Getting New Clients Land your next client next week at Coaching Week. Here are some popular recent episodes: 7 Reasons You Are Not Getting The Clients That Are Meant for You The Rewards for Showing Up Your First Step to Speaking Up More A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com