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“My biggest challenge is finding the time to market and pitch myself outside of paid projects. I know I need to do it to ensure a consistent pipeline of clients in future, but I can't shake this weird feeling of guilt and worry when I'm not working on tasks that I can't invoice.” I loved this question from HerBusiness Member, Brittany, because it’s a trap that we can ALL fall into. We sell something and then we spend time delivering it. And that delivery time can be really intense, especially if you’re a solopreneur. While you’re busy making "the thing", delivering the training, doing the consultation, presenting the brief, doing the copy-editing, designing the website etc. etc., you have little time to focus on getting new clients. Clients want their jobs. And they want them now. And there’s just you, doing all the things. Maybe there’s someone helping you, but the responsibility of delivering the product or service is still squarely on your shoulders. Meanwhile, the pipeline of potential new clients isn’t being filled and you can find yourself in a cash flow crisis and with lumpy cash flow. So, how do you move away from good months and bad months to also working on projects that don’t immediately put money in your pocket? In this episode, I share the three areas that we focus on to ensure that we are at all times attracting, converting AND keeping our ideal clients. It’s a simple, yet powerful way to think about your business. Mentioned in this episode: Episode 174 - Your Back of the Napkin Plan HerBusiness Free Community for Women Business Owners Here are some popular recent episodes: A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck 3 Ways to Get a Steady Flow of Referrals The Energy That Makes Things Happen HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan. What I’ve found is that MORE promotions don’t necessarily lead to better results. When we analysed our marketing activity, we found that some of our seemingly successful promotions didn’t deliver the RIGHT results. On the surface, they looked great. But when we dug in, we could see that they didn’t do the main job they were meant to, which was to sell our Core Offer. We know that marketing and marketing campaigns take ENERGY and EFFORT. There are landing pages, copywriting, emails, automation, lead boxes, popups, website banner, social media copy and images, printing, internal systems and procedures, scripts and videos and Facebook lives etc. And more often than not, all the effort doesn’t translate to sales or conversions. In this episode, I introduce you to the 3-part “Back of the Napkin Marketing Plan”, a simple but effective template that helps you decide which marketing activity to keep and what you can let go of. Listen to discover: How to create a one-page “Back of the Napkin” marketing plan Which marketing campaign to cut and which to keep Why knowing your Core Offer makes it easier to know how to attract more of your ideal clients. How a Back-End Upsell becomes easy when you focus on aligning your high-end products and services with your Core Offer Why freeing up your time to focus on a few things will give you a greater return on investment Here are some popular recent episodes: A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck 3 Ways to Get a Steady Flow of Referrals The Energy That Makes Things Happen HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

We live in a world that's obsessed with planning, achieving, and goal setting. But how do you move forward in times when your goals aren't yet clear, your plan is still unfolding, or you can't quite see the path ahead? My guest in this episode of the HerBusiness Podcast has an answer to this question that's both reassuring and radically different to the advice you may have had before. So, if you're struggling to figure out your next steps on a project, plan or path... Or, if you sense, there's something more, but you're not yet sure what it is... Or, If you wish you had more courage to try something new, this interview with presentation strategist and performing artist Victoria Labalme is for you. Listen to this episode to hear more about: Why lack of clarity can be the perfect starting point for creating what you want When saying NO is the pathway to having more of the right opportunities come your way What it means to 'risk forward' and how you can take tiny steps towards new and sometimes daunting directions, comfortably When goal-setting can be the wrong move to make How to imbue more of YOU into your marketing and your business How to recognise that you've bought into someone else's dreams and how to reconnect with your dreams Mentioned in this episode: The Content Sells Podcast Episode 155 - Taking Small Steps to Make Big Leaps in Your Business Here are some popular recent episodes: A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck 3 Ways to Get a Steady Flow of Referrals The Energy That Makes Things Happen HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Why is it that some women have a rich ready-made network of people who send them business all the time, while others feel isolated and stuck with nobody to do business with. I asked hundreds of women business owners what they felt were some of the big stumbling blocks for them getting new clients. And so many of them said they were not getting enough referrals. They said things like: "People aren't sending people my way." Referrals make doing business so much easier. Referrals are free. And, when you use our proven three-part system for getting referrals, it means that there's always someone waiting to do business with you. Whether you are just starting out in business and looking to establish your client base and decide who your ideal clients are, but you aren't getting a lot of new customers and or referrals… Or, you've been in business for a while, you've already got great products and services, but you want more people referring you… This episode gives you a more reliable way to get referrals and repeat business and be matched with the partners, alliances and suppliers... Listen to hear: How to GET MORE REFERRALS and word-of-mouth clients without attracting tyre-kickers Three things you can do to make connections with people who know, like and trust you and will send you referrals Why being the 'lone ranger' will keep you from building a flow of referrals and what to do if right now you don't have people to refer you How members of the HerBusiness Network are doing thousands of dollars in business simply from being referred by other members Why creating a Connection Network™ is the first thing you want to do to get people referring youListen to see real opportunities to boost your referrals. Here are some popular recent episodes: 7 Reasons You Are Not Getting The Clients That Are Meant for You The Rewards for Showing Up Your First Step to Speaking Up More A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Over the years I’ve been asked so many times if I'd mentor and coach women. And, to be honest. With so many women looking for support, it’s just not feasible for me to do that effectively and still serve my high-paying clients. So, I’ve reserved the high-level input and coaching for the women inside of the HerBusiness Network and in our high-level Marketing Success Mastermind program. That's until now. I have decided to spend a week helping as many women as I can on one particular issue that I see over and over again. And, that is the issue of not being sure how to get new clients. That issue can come done to any one of these reasons: You don’t know where to find clients You’re not convincing people to buy You’re struggling to find your niche You don’t know how to price yourself You have a rollercoaster of good and bad months You have been impacted by the economy or, You have trouble getting yourself out there and talking about your business I dive into these reasons in episode 170 of this podcast. Today I want to give you a chance to get coaching from me on how to easily: Always have A WAITLIST OF CLIENTS ready to buy your product or service... even if up until now you haven't been able to FIND the RIGHT PEOPLE Go from always giving away free stuff to CONFIDENTLY asking for the sale and GETTING CLIENTS ON BOARD with your products and services GET MORE REFERRALS and word-of-mouth clients without attracting tyre-kickers Clearly communicate your value, CHARGE THE PRICES YOU'RE WORTH and ask for the sale... even if you don't find it easy to talk about what you do Get in front of more of YOUR IDEAL CLIENTS and know EXACTLY what to say to win the sale... without access to a big social media following or email list TALK ABOUT YOUR BUSINESS in an authentic way that has people know, like and trust you... without ever sounding boring or feel like you're RAMBLING Clarify your message and finally communicate how AWESOME your product or service REALLY is, and have clients really see YOUR point of difference... Consistently get new clients... all WITHOUT SPENDING A LOT OF MONEY and without needing any high-tech equipment or expensive consultants... Create A NETWORK OF REFERRALS and advocates for your business... Develop a steady flow of QUALIFIED PROSPECTS for your business... without attracting tyre-kickers or people who want the free stuff but won't pay you what you're worth FEEL MORE COMFORTABLE and ENGAGED talking about the value you can bring to others... differentiating yourself and clearly communicating what you sell and how you get results for your clients I’ve put together a new program called the Get New Clients Coaching Week. We have hundreds of women who are joining me and I’d love for you to join me too. From 8 - 14 March, I’m making myself available to be YOUR coach. I’ve built so much value into the week. Every day I’ll have a lesson for you AND a couple of steps to take so that you build each day your Connection Network. A Connection Network is not about networking events or icky networking. It’s about creating a group of contacts and relationships that lets you get new clients at any time even if you don’t have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale. So I’ll be giving you coaching. And accountability. We kick off on Monday, 14 March with Lesson 1: 3 Steps to Getting New Clients Land your next client next week at Coaching Week. Here are some popular recent episodes: 7 Reasons You Are Not Getting The Clients That Are Meant for You The Rewards for Showing Up Your First Step to Speaking Up More A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

You have a product or a service that you KNOW people need. But, you're not getting as many sales, and you know you want. You're settling for fewer clients than you could have. What's happening? And, what can you do that will turn the tide and give you a flow of new clients coming your way? I recently interviewed hundreds of women business owners who were experiencing low sales and noticed seven things they were doing that kept them from reaching their full income potential. I'll share these insights with you in this episode. One of these is a TOTAL game-changer. And the antidote I'll give you works even if you've found yourself backing away from asking for the sale in the past, and you won't need to buy any high-cost technology or training. When you can overcome these reasons, you give yourself 7 ways to get new clients without feeling salesy… So, if some days you feel like you're settling for fewer sales than you're meant to have in your business, then what I'm about to share is for you. Take a listen. I’ll be diving deeper into this topic at the Get New Clients Coaching Week from 8 - 14 March. Here are some popular recent episodes: The Rewards for Showing Up Your First Step to Speaking Up More A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

When I work with women to help them grow their businesses and build strong connection networks, Speaking Up is an essential key move I help them to master. Until we can get some mastery over our ability to speak up, we can fail to meet our true potential in sales, fame, the impact we have and our ultimate success. It takes speaking up to reach more people, to make more of an impact, and to get more results. If you want to make a dent in the world, you need to be willing to be seen AND HEARD. But that can be tough. Speaking up can make us feel vulnerable. We worry that someone won’t like us. Or that we’ll get criticised. This reluctance to speak impacts most people, but in particular women. Even hugely successful women. And that’s because a couple of things can happen when we decide to speak up in a more significant way than before. Say you’re now you wan to do Facebook Lives, or speak on stages, or create a podcast, or run an online challenge and you’re looking to go from where you are NOW to play a BIGGER GAME game. Firstly, you may feel a case of Imposter Syndrome, that feeling of ‘who do you think you are?’ and that you may get found out as being a fraud. The second thing that can happen is that what can show up is what author Steven Pressfield calls Resistance, which is that voice that says: “Stay safe. Stay small. You might get hurt if you reach too high. If you step out and speak up too much, you don’t know what might happen.” Asking for higher prices, asking for the sale, leaning into opportunities - all that requires you to get past this Resistance and to speak up. So, what do you do? How do you start Speaking Up more? In this episode, I share a powerful place to START speaking up more effectively. Take listen. I’ll be diving deeper into this topic at the Get New Clients Coaching Week from 8 - 14 March. Here are some popular recent episodes: The Rewards for Showing Up When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

We know we need more clients and we need clients coming back and referring us when they've used our services, or visited our eCommerce store, or come into our retail outlet. Getting new clients starts with Showing Up. But, SHOWING UP isn't always easy, even for the most outgoing women. SHOWING UP in a consistent way can be tricky when we have so many competing demands on our time. But I know from personal experience that to get new clients, reach more people, make connections, and create an audience ready for our offers, it takes showing up. That's when we are rewarded with more clients, more leads and a network of people who know, like and trust us and refer business to us. Showing up even if... You're an introvert You're not sure about how to talk about your business without rambling or feeling like you're boring people You don't like your appearance. You don't know that anyone really needs or wants your product or service. Had a really tough time last year and you're still reeling from the experience of lockdown and changes brought on by COVID, and perhaps that experience has you feeling less confident and doubting yourself. That's where you start to see the rewards. Sounds simple enough. But I get it. Showing up isn't easy for me either. Even though I have a podcast, I do Facebook LIVES, run workshops, run a high-level mastermind, speak on people's webinars, speak on stages at live events, etc. It's still not easy. And as an introvert, I still struggle a little in the day-to-day. But here is what changed things for me. Having the RIGHT PLACE to SHOW UP - somewhere where I'd feel comfortable even if I wasn't feeling successful and if I didn't know where to start finding clients or getting the word out about my business Having an EASY WAY to SHOW UP that felt natural and didn't need me to have it all figured out - with my perfect sales pitch and a pile of business cards ready to hand out to anyone who'd take one. Listen to hear how showing up brings the rewards of getting more clients, reaching more people and feeling more connected without feeling like you have to be sales or pushy, and even if you're an introvert. Mentioned in this episode: Get New Clients Coaching Week 8-14 March 2021 At Coaching Week, I coach you through my go-to blueprint for landing your next client without having to cold call, even if you don’t have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale. By the end of this coaching week, you’ll know how to find the right people and speak confidently about your business without feeling like you're being salesy... and while the week is valued at $350 and we’ve added over $1,250 in bonuses, I’m making the week available for just $10. That’s a 97% saving. You can learn more and save your place at hercoachingweek.com Here are some popular recent episodes: When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

If you’ve been trying to get something done for a while and every time you think about it your eyes roll to the back of your head… If you can’t seem to sit your butt down long enough to make progress on that project you’ve been meaning to get done… It’s likely that there is something about the tasks is triggering you emotionally The magnitude of the project has you feeling overwhelmed and bringing up all your issues about not having enough time. It’s something you hate doing (but maybe there’s nobody else to do it, or at least that’s the way it feels). You lack and experience and competence. (Maybe it’s the first time you’re doing this.) Your lack the knowledge and feel a bit stupid because you don’t really know HOW to do a lot of aspects of the project. You don’t know where to start and the right order or things. Or, what to focus on. Often we have our butt on the chair doing, doing, doing, but we are not specifically focused on the tasks and projects that make the most difference to our business. We’re tinkering with things that are in our Zone of Incompetence. Thinkings ‘if it is to be, it’s up to me’. Or, we’re tinkering with things that SURE, we can do… but they’re not the most effective use of our time and someone else could possibly do them FASTER, and with less HASSLE and ultimately, LESS COST. And, we tinker with things that we SHOULDN’T be doing at all. Things that are not really moving the needle towards our ultimate goals. Maybe we’re doing things that NOBODY should be doing, tasks that are not aligned to your goals and objectives and your vision. So, how do you finally get your butt on the seat and get unstuck and make progress? Listen to hear how to finally sit your butt down, get past this stuck point and make progress on your most important projects. Mentioned in this episode: Episode 166 - Small Steps Lead to Big Leaps Here are some popular recent episodes: The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Every day I see women in the HerBusiness Network making big leaps in their business. They’re changing their revenue model. Launching a new product or service. Going from being an offline business to an online business. Or, they’re transitioning from being a solopreneur to growing a team. Others are bringing on more senior staff and moving out of the day-to-day running of their business. Some are reaching for a much higher income or revenue than they’ve EVER done before. Many are growing a big audience on social media or getting their message out there in a big way. AND, I LOVE SEEING THEIR BIG DREAMS. I love thinking big and seeing others think big. When it comes to these big undertakings though - these big leaps, it can feel like we have to take such big steps to get there. But here’s what I’ve noticed in my own business. The big leaps come from consistently taking small steps. Running a half-marathon is a series of small strides, less than a metre each, over and over, to get to the finish line. And it’s the SAME when it comes to business. Big leaps come from taking a series of small steps, over and over again. From stringing a series of small steps together over a period of time. Not from making big leaps in a single action. I saw this quote from James Clear (author of Atomic Habits) the other day. He wrote: "Just have one good day. Then repeat."James Clear, author of Atomic Habits This is so good. Listen to discover: Why taking small steps helps you make big leaps and avoid missteps How taking one step, again and again, resulted in the one member building a team of 11 therapists running 50 programs over 6 months. The small steps that created Australia’s no. 1 business blog and a runaway success for a membership business owner The Strategic Planning Framework that outlines the small steps to take to get any project done successfully How small steps are the pathway to getting your vision, even if you’re not sure about the steps to take, or you’ve never aimed for such a big goal before Mentioned in this episode: Episode 131 - Stop Winging It and Plan for Your Success Here are some popular recent episodes: The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Running a successful business takes energy. A ton of energy. So, how do we create more and more of the energy that makes things happen? The energy that has you feeling GOOD as you do what you do each day. The energy that puts you a great mood and builds your confidence. Loving what you do. Doing what you love. Feeling like there’s a good exchange of “give and take” of energy with others around you. There are some specific things that you can do to bring up your energy and to fill you with life force. Right now, there are things that you’re doing OR not doing that are likely impacting the enthusiasm and energy that you bring to your business every day. There are things that you are doing that GIVE you life force and things that DIMINISH life force — energy. In this episode, I give you the six things you can do right now to create an abundance of the energy you need to make things happen in your business and your life. Listen to discover: How to reclaim your energy when you feel depleted and ‘wiped out’ Why eliminating the naysayers and people who want to see you stay small from your life is a priority that will give you energy The most important energy booster for women business owners who want to create success and results (and it’s nothing to do with facials and day spas) Why ‘aha’ moments are a gateway to feeling more alive and enthusiastic about your business How leaning into your existing abilities and skills will boost your confidence to take bigger risks and try new things in business Mentioned in this episode: Jayne Johnson - The Clearing Sight Episode 164 - Proceed with Abandon Here are some popular recent episodes: The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

You've likely heard the phrase: Proceed with caution. If you've been in business for any time at all, you've likely made mistakes that have you be more cautious as you think about your next steps. Maybe you tried to reach a revenue figure in 2020 and missed it by a mile. Or, you hired that person that you were counting on to get you out of the day to day and then they left. Or, you created a new online course and put it to market and then… crickets. Now, you're not as bold about jumping into another big investment (in time and money) Imagine moving into this year with a different attitude. Imagine moving into your 2021 with abandon. How might that change your results this year? We don't know how the year will pan out and what adventures might come our way. But, we see members of the HerBusiness Network putting in place their 2021 plans - working on their marketing, creating lead magnets, and launching memberships this year. They are going from being solopreneurs to micropreneurs. That is, they are actively growing a team. They can move forward with their plans with fear and trepidation. Or, they can move into the new year with abandon - without concern. 2020 toughened us up a little, and we know to expect the unexpected. We know who has our back and which communities and groups to rely on to be there for us. We also know that we may need to be flexible and agile - to take a new direction at a moment's notice to grow or revitalise our business. Moving ahead with abandon means saying NO to fear even when we don't know what will happen when you move into the unknown. So, if you've ever told yourself: Don't go too fast. Don't make mistakes. Don't make that investment in yourself unless you're 100% sure. Don't make that investment in your business unless you're 100% sure. Then this episode is for you. Listen to discover: What it means to proceed with abandon How your business is like art Why your vision demands that you say no to fear to move ahead Seven things that give you life force and energy and support your goals and the key things that diminish your energy Mentioned in this episode: The Art of Business: Creating a Business More Like You — with Nicholas Wilton Here are some popular recent episodes: The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Do you find yourself asking for feedback? Maybe you’ve had a graphic designer work up a new logo for you.  You have the choice down to a couple of options and you’re not sure which way to go. So, you reach out and ask for feedback. Or, you’re not sure what to name your new product or service. So you post into a random Facebook group and ask for feedback. Perhaps you want a set of eyes over your marketing plan to know that you’re on track. And, so, you ask a friend to take a look at it and give you feedback. Here’s the problem with asking for feedback. Feedback is often too vague to be helpful. So, what do you ask for instead? That’s what we are looking at in today’s episode. Listen to discover: Why asking for feedback can lead to confusion and overwhelm, and what to ask for instead Who ask for advice when you need help in your business The role that experience plays is providing useful input into your business challenges Why more opinions is not better (and what is) Here are some popular recent episodes: The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

When I look back on the year 2020 I count my blessings that I live in a country that has been barely impacted by COVID compared to other countries. I live in a country where the political system has been pretty stable. I live in a city where I have been lucky enough to be able to get outdoors and do things I love, like going for a run while my friend and clients in other cities were in lockdown. And thankful for a business that has allowed me to keep doing what I love every single day. Maybe you had some setbacks in your Business. We’ve seen trainers and facilitators who do all their work in-house in corporations left with no work.  We’ve had members whose clients are schools have their businesses totally stop. Their schedules cleared. We’ve had therapists with practices, stylists who take people shopping, personal trainers... who have had to stop doing their work. No income.  And no online income to fall back on. Inside of the HerBusiness Network, we have supported women to pivot. To finally get an online element to their business. Members have started memberships. Online challenges. Podcasts. And all along the way, they’ve asked for support to get their fledgling projects off the ground That’s what we are designed to do at HerBusiness. To help women take their newborn projects and help them take flight, like a newborn bird that is nurtured until it has strength and ability to fly free. Unfortunately, while many members have flourished, I’ve also seen some women hoping to ride out the changing marketplace - crossing their fingers that things go back to “normal”. I’m going to encourage you to, no matter what things are now looking like - even if they are looking better, that creating a business with recurring revenue, with multiple streams of income, with both online and offline components - means that you have far less stress and fear that things will fall apart because of government legislation or a pandemic. This is what having a sustainable business is all about. And helping women create sustainable businesses is my FAVOURITE thing to do. And this support has helped women have their best year ever. Listen to discover: How members have had their best year ever and are better position for an amazing 2021, finding their true purpose, starting businesses, and spending more time with family Why lifted restrictions are no reason to stop planning for a more sustainable business How incredible alliances and collaborations have come out of hardship The new breakthroughs and renewed passion that come from resilience Here are some popular recent episodes: Do Less and Obsess to See More Results in Your Business When You Don’t have it All Figured Out, Do This The Clear Week In Tough Times, Communicate. Don’t Isolate A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

What if working longer hours does not mean working more productively? What if doing more marketing, more promotions doesn’t lead to more dollars in your bank account at the end of the month? What if you could do a whole lot LESS and get MORE results? Morten Hanson is a management professor at the prestigious University of California, Berkeley, and an author of several books.  In his book, Great at Work, he argues that you can get more out of doing less, something you will be glad to hear if you have ever felt a twinge of guilt or anxiety about not working seven days a week to grow your business. Or, doing ALL the things. Being on all the social platforms. Trying all the latest marketing tactics. Professor Hansen coined the mantra ‘do less, then obsess’, which suggests that by focusing more on fewer tasks, we achieve better results. What this can translate to for us as business owners are that focusing on fewer things - products and services, times a year that we do promotions, social media platforms that we are a part of... we can actually get better results. It can seem kind of counter-intuitive. But it’s an idea that I’ve been teaching inside of our HerBusiness Network our members are loving it. Listen to discover: Why we ditched one of our most popular marketing initiatives in 2021 How to overcome bright-shiny object syndrome by doing less Why doubling-down on what’s working is the first things you should plan for The way to stand out from your competition by doing less and serving a tighter niche in your industry How to make MORE profit from the products and services you already sell Here are some popular recent episodes: The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Do you ever feel stuck, trying to make a decision but feeling unsure what you should do next? Maybe you find yourself asking: Should I start a membership? Should I be on instagram? Should I do an online course? Should I update my website? I don’t have a lead magnet. I don’t know what to do to get leads. I don’t know what to focus on. It can be crazy-making. Not only for you but also for those around you to hear you going back and forth, overwhelmed and in a state of indecision. That overthinking and spinning your wheels takes up a lot of your energy but it also impacts others around you. So, what do I do now when I’m stuck in indecision? Anytime I am stuck not sure what to do about a situation I ask this one question. It’s the best question to ask when you don’t know what to do next. And I’m talking about it in today’s podcast episode. If you can relate, this episode is for you. Listen to discover: What to ask yourself when you don’t know what to do next Who to ask for support when you need it Why indecision is a trap (and a way out that keeps you moving backwards) The frustrating question that my mentor asked me Here are some popular recent episodes: When You Don’t have it All Figured Out, Do This The Clear Week In Tough Times, Communicate. Don’t Isolate A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

You’ve been in business for a while.  A few years. Or maybe a LOT of years. And yet. there are still areas of business that you still haven’t figured out. Maybe you’re still not making a profit. Or your marketing is still ad hoc. Or, maybe you haven’t managed to keep team members motivated or following procedures and getting their job done just the way you need them to. Or, while you have some systems, they’re not watertight and so mistakes continue to creep in. It can be frustrating. For sure. And, as we are on the horizon of a new year, and we put our plans in place, these small failings, or areas of non-achievement can have us thinking… “Oh no. I can’t believe I still don’t have it together. I’ve been doing this for SO long.” If you can relate, this episode is for you. Listen to discover: The 4-part Finally Figuring Things Out system How to stop repeating the same unproductive patterns of behaviour Why accountability is the secret source to making things work in your business How making decision empowers you to confidently take action The planning framework that puts your actions in perspective Here are some popular recent episodes: The Clear Week In Tough Times, Communicate. Don’t Isolate A Case of the “I Don’t Want Tos” The Art of Business - Creating a Business More Like You HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com  

Do you tend to get close to burnout, no matter how organised you try and be around how you spend your time? Maybe you don’t even realise it and that exhaustion gets you by surprise throughout the year. And, maybe you want to have a year that has a little more ease about it in the new year. You want to do lots of interesting projects, but you don’t want to feel the burnout that can come with doing more. If any of that sounds like you, you are in the right place. In this episode, I give you a strategy that has worked well for me and will work even better for me in the new year. And, that is the Clear Week. What is Clear Week? Like it sounds it is a week that I clear in my schedule. It’s not a vacation week. And it’s not me doing ‘nothing’. It is a week clear of the noise of busywork. And, I plan for this week at very specific times of the year. Firstly, right AFTER a big promotion. And, also a few weeks before you dive headlong into a busy period in your business. Listen to discover: The one strategy that will help prevent burnout and exhaustion When to schedule your “Clear Weeks” Why it’s not self-indulgent to give yourself more time out to think How spending more time thinking is what your business needs from you right now. Here are some popular recent episodes: In Tough Times, Communicate. Don’t Isolate Passion to Purpose A Case of the “I Don’t Want Tos” The Art of Business - Creating a Business More Like You HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

What to do with your communication when things get tough? That’s what this episode is about. And, we’re doing something a little different. This episode includes highlights from an episode of my other show, Content Sells which I copresent with Marketing Expert Michelle Falzon. This has been a really popular episode and I wanted to share it with you, our HerBusiness podcast listener. Because it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times. Whether it’s a downturn in our industry, the loss of a big client that creates cash flow issues, a personal health crisis or issues with your team. Really, the list is endless of what CAN go wrong! In this episode, Michelle and I answer the question “How do you get going and keep going when a crisis hits or a big challenge forces you to change the way you are operating?” Especially seeing as the tendency can be to isolate and shutdown… but this is the VERY time you need to be connecting and communicating with your audience! Here are some popular recent episodes: Passion to Purpose A case of the “I Don’t Want Tos” The Art of Business: Creating a Business More Like You HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Think of something that really matters to you, something that you’re truly passionate about. Are you doing it? Are you living your passion, or do you keep pushing it aside? What if I told you that by embracing your passion, you could positively impact the way you think, the way you feel, the actions that you take and the impact you have on others. Claiming your passion and doing more of what you love will help you live life on your terms and fulfill your dreams - like growing a profitable business. But it does so much more than that. You can turn your passion into purpose, do more good in the world and genuinely make a difference in the lives of other people. In today’s episode, I interview Amy McLaren, author of soon to be published book - Passion to Purpose. Listen to this episode to hear AMY talk about: How LIVING YOUR PASSION makes you the best version of yourself What stops us from doing what we WANT to do The role VISION plays in achieving our BUSINESS DREAMS How to keep your MOMENTUM even when you feel like you’re in a slump How SHOWING UP helps you reach more people, make an IMPACT, and support your PASSION You’ll hear that when you find something that you love doing, you’ll keep making progress towards your goals, even when it’s challenging or gets a little messy at times. And, how celebrating your wins along the way helps you maintain your momentum. "When you follow your passion and you’re really good at it, I think you’re really the best version of yourself.” – Amy McLaren Here are some popular recent episodes: Owning Your Awesomeness Everything is Figureoutable with Marie Forleo Trusting Yourself More Nothing Compares 2 U HerBusiness Facebook Page: https:/facebook.com/HerBusiness/ HerBusiness Network for Women Business Owners: herbusinessnetwork.com