22 minutes | Jul 26, 2021

Using Marketing Strategy to Scale a Business

Shauna Armitage This week Ivy Slater, host of Her Success Story, interviews her guest, Shauna Armitage, Fractional Marketing Director of CMO for early-stage startups. Learn about business culture, growth, marketing strategy and valuable business and marketing tips.  Shauna Armitage is a Fractional Marketing Director of CMO for early-stage startups. She bridges the gap between full-time employee and agency or freelancer to give growing companies the strategy and support they need to scale. She is also the host of the Startup Renegades podcast, a raw conversation with founders discussing how they took their idea and turned it into a thriving, profitable brand. In this episode, we discuss: Startup mentality Vanity culture versus business culture The growth and learning that comes from getting fired How holistic marketing strategy differs from agency marketing strategy Marketing strategy for growth-focused, scalable businesses that are willing to invest Organic growth strategy and paid growth strategy Networking to grow a business Growing a business while raising a family Creating boundaries Business and marketing tips for startups of today Website: www.shaunaarmitage.com  Facebook: https://www.facebook.com/groups/moxiemastermind Instagram: https://www.instagram.com/shauna.armitage/  
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