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Many founders shy away from debt financing because of a lack of knowledge. However, debt financing can be beneficial to businesses with a steady cash flow and existing assets. When you play your cards right, you can secure financing for your business without having to give any ownership away. In this episode, I’ll show you how to match your short-term and long-term capital needs to the right debt financing option. Then, I’ll give you 10 options for how you can finance your business, depending on your situation. Finally, I’ll show you the keys to securing any type of financing. Once you get these right, you can save your business from paying higher interest rates while also fulfilling your needs. Tune in to the full episode to know how you can grow your business through debt financing! Episode Highlights: [01:12] Choosing a Financing Strategy[02:14] Short-Term versus Long-Term Capital Needs[02:39] Equity Financing versus Debt Financing[03:55] Short-Term Financing Needs Option #1: Trade Credit[04:43] Short-Term Financing Needs Option #2: Overdraft Financing[05:06] Short-Term Financing Needs Option #3: Revolving Loan[05:27] Short-Term Financing Needs Option #4: Invoice Financing[06:24] Short-Term Financing Needs Option #5: Purchase Order Financing[06:39] Short-Term Financing Needs Option #6: Inventory Financing[07:06] Short-Term Financing Needs Option #7: Payables Financing[07:56] Long-Term Financing Needs Option #1: Equipment Financing[08:36] Long-Term Financing Needs Option #2: Project-Based Financing[09:00] Long-Term Financing Needs Option #3: IP-Backed Financing[09:35] Keys to Any Financing Strategy[10:03] Why Female Founders are Reluctant to Choose Debt FinancingEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesVisit Christina Sjahli’s website for related episodes on the Her CEO Journey™ Podcast.Invoice Factoring: Financing Your Business Recovery and Growth with Prestige Capital - The Journey of Rachel HershChanging the Future of Business: Slow Growth and Sound Financial Planning are the Secrets - The Journey of BadgerGrowing Your Business with IP-Backed Financing - The Journey of Lally RementillaDownload the Forecasting Guide so you can create a better and improved financial forecast for your business!

Having a trademark is fundamental to protecting your business assets and potential growth.A challenge that comes with growing your business is protecting ownership of your primary assets. And you can do this all by creating an identity that sets yourself apart from your competitors.In this episode of Her CEO Journey™, trademark agent and lawyer Cynthia Mason talks about the value of trademarks and how many business owners can benefit from registering for one. She discusses why a trademark is essential to assets and ownership. She also shares some great advice on naming your business, especially when you want to stand out. Finally, we learn about how to register for a trademark and common misconceptions around trademarks.Tune in to find out more about how trademarks can bring value to your business!Here are Three Reasons Why You Should Listen to the Full Episode: Learn about the benefits of having a registered trademark for your business.You will discover the common misconceptions of business owners concerning trademarks.Cynthia shares her advice on the step-by-step process of how to trademark a name.Episode Highlights[04:41] Cynthia’s Journey [05:30] What is a Trademark?[08:38] What Makes A Good Name [11:17] The Small Business Perspective on Personal Names[14:16] Selling Your Business Under a Personal Name[17:03] Types of Trademarks[18:01] Trademarking Your Methodology[21:40] Deadlines for Registering to Trademark a Name[24:33] Using the ™ Symbol[28:37] How to Trademark a Name[34:04] The Value of Having a Trademark Agent[36:39] Your Trademark Channel [38:30] Doing Research Before Using a Name[39:06] Common Misconceptions About Trademarks[43:32] Registering a Trademark without a Lawyer or Agent[47:15] Benefits of Registering Your TrademarkEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesGrowing Your Business with IP-Backed Financing - The Journey of Lally RementillaScaling Your Business and Attracting Investors: How IP-Backed Financing Can be Your Growth Strategy for Business - The Journey of Lesley GouldieDownload the Forecasting Guide so you can create an improved finance strategy for your business!Find out more information on trademarks from the Canadian Intellectual Property Office.Mason PC TrademarksMarkably®Connect with Cynthia: LinkedIn

Financing is a requirement for the growth of your business. However, traditional financing may not be the best option for the nature of your business. Luckily, there are different options available to you. Your unique ideas, processes, and technology can be protected in the form of IP. You can then leverage this IP portfolio for debt financing. Through this process, you’re able to scale up and attract more investment opportunities.Lesley Gouldie of Thornhill Medical joins us in this episode to discuss how her company leveraged IP-backed financing to ensure their growth. We learn why Thornhill Medical chose an alternate commercial lender over a traditional one for their financing strategy. We also find out the process of obtaining IP-backed financing and how we can use this to attract the right investors. Finally, we get some great advice on hiring a CFO or financial advisor and scaling strategically. Do you want to know how you can use IP for debt financing as a growth strategy for business? Then, tune in to this episode to learn more!Here are three reasons why you should listen to the full episode:Find out the difference between debt financing versus equity financing.Learn how you can prepare for IP-backed financing as a growth strategy for your business.Determine critical steps in the financial planning process when scaling up.Episode Highlights[05:04] Lesley’s Journey[06:35] Why IP Matters to Thornhill Medical[08:39] The Basics of Patents[09:49] Thornhill Medical’s IP Strategy[10:44] Thornhill Medical’s Financing Strategy: Debt Financing with Quantius[12:49] IP-Backed Financing as a Growth Strategy for Business[14:08] Why They Didn’t Get Financing from a Regular Bank[16:56] Debt Financing versus Series A Equity Financing as a Growth Strategy for Business [20:18] Making the Company More Attractive to Investors[21:02] Preparations Needed for IP-Backed Financing[23:51] Financial Planning Process During Company Hypergrowth[26:47] The Importance of Having a Financial Background as a CEO[27:32] Why Startups Should Consider Working with a CFO[29:53] Lesley’s Final Advice on Scaling StrategicallyEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesUnlocking Financial Opportunities with IP: How to Patent an Idea - The Journey of Susan BlanchetGrowing Your Business with IP-Backed Financing - The Journey of Lally RementillaDownload the Forecasting Guide so you can create a better and improved financial forecast for your business!Thornhill MedicalConnect with Lesley: LinkedIn

Many companies don’t realize the value of their intellectual property. Leveraging assets, such as an IP portfolio, is necessary for scaling businesses for growth. These days, venture capital investors, like BDC Capital, open opportunities for companies to receive IP-backed financing.In this episode of Her CEO Journey™, Lally Rementilla joins us to explain how IP-backed financing can scale your business. She also shares with us how her company provides financial support to businesses through their processes of valuation of IP portfolios.Tune in to learn how IP-backed financing can help grow your business!Here are three reasons why you should listen to the full episode:Find out about the different types of IP-backed financing for intellectual property protection.Learn about the valuation process and how to create an IP portfolio.Determine the key factors in acquiring financing deals, protecting your intellectual properties and assets, and earning patents.Episode Highlights[05:51] Lally’s Journey[09:15] Joining Quantius and BDC Capital[12:30] Deploying Funds[14:37] Attracting Foreign Companies[15:38] Defining Intellectual Property[17:14] Debunking Misconceptions on Intellectual Property Protection[19:31] BDC on Expanding Their IP-Backed Financing[21:05] Providing IP-Backed Financing[24:55] The Three Methods of Valuing Assets[29:22] Preparing for IP-Backed Financing Funds[31:42] Doing a Scenario Analysis[35:33] Creating an IP Portfolio and Strategy[37:36] Other Factors That Influence Debt Financing[41:14] On Reporting Requirements[43:35] Structuring a Financing Agreement[46:42] Other Financing Costs to Consider[48:59] How Long Does IP-Backed Financing Take?[53:26] Blazing the Trail for IP-Backed FinancingEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesDemystifying Intellectual Property: IP as a Tool for Protection and Growth - The Journey of Patent Lawyer Isi CaulderBuild Your Business Reputation: Learn How to Protect Intellectual Property and Use IP Strategies - The Journey of Cassandra DerhamUnlocking Financial Opportunities with IP: How to Patent an Idea - The Journey of Susan BlanchetDownload the Forecasting Guide so you can create a better and improved financial forecast for your business!BDC Capital: English | FrenchCanadian Intellectual Property Office

Filing and acquiring patents is not an easy feat. The process is expensive, time-consuming, and intricate. With so many things to consider, it's easy to be discouraged. However, it's important to remember that IPs are of great value to your company. If you want to become an industry leader, it's beneficial to learn how to patent your ideas.In this episode, Susan Blanchet shares first-hand knowledge on developing an effective IP strategy. We learn why you should invest in IP and how you can leverage your IP strategy for financing. We also find out how patent agents, strategists, and industry advisors can help you through the process.Listen to the full episode to know how to figure out the pieces necessary to develop the best IP strategy.3 reasons why you should listen to the full episode:Gain a concrete idea of how to patent an idea. Learn how you can segment your IP.Understand the role of patent agents, strategists, and industry advisors in formulating your IP strategy.Episode Highlights[05:38] Susan's Journey into IP[06:41] Early Experiences in IP[07:51] How to Patent an Idea[09:59] Strategic Segmentation for Patents[13:35] Working with International IPs[15:18] The Role of Patent Agents[20:43] Multidisciplinary Approaches to IP[24:04] The Benefits of an IP Strategy[26:24] Susan's Financing AdviceEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesVisit Christina Sjahli’s website! Learn more about innovating and scaling your business through the Her CEO Journey™ podcast.Demystifying Intellectual Property: IP as a Tool for Protection and Growth - The Journey of Patent Lawyer Isi CaulderBuild Your Business Reputation: Learn How to Protect Intellectual Property and Use IP Strategies with Cassandra DerhamDownload the Forecasting Guide so you can create a better and improved financial forecast for your business!CanExportInnovation Asset CollectiveSustainable Development Technology CanadaLearn more about Origen Air: websiteConnect with Susan: Website | LinkedIn

Intellectual property allows founders and CEOs to have a firm hold of their business ideas and trade secrets. You may not realize it, but these intellectual assets hold intrinsic value. They help keep you competitive and innovative in an ever-changing market. That’s why it’s important to protect these assets with an IP strategy.Cassandra Derham joins us in this episode for an insightful chat on this matter. We learn the six strategic pillars of IP and examples of their uses. Next, we find out their importance and how we can apply these pillars to small businesses. Finally, Cassandra identifies some ways you can explore to use your IP assets for financing. Tune in to learn more about how to protect and leverage IP so you can scale your business!Here are three reasons why you should listen to the full episode:Learn about the six pillars of IP strategy.Discover how to protect your intellectual property, specifically, how to establish your know-how.Find out how to create an IP strategy that will help sustain your business and increase benefits in the long run.Episode Highlights[05:22] Cassandra’s Journey[06:25] What is Intellectual Property?[08:30] How to Protect Intellectual Property with a Strategy[17:12] On Trade Secrets[19:03] Know-Hows as Intellectual Property[20:47] Obtaining a Trademark[23:20] How to Protect Intellectual Property for Small Businesses[27:45] More Tips on How to Protect Intellectual Property[30:59] On Patent-Pending and Due Diligence[34:57] On Exit Strategies[36:14] IP-Backed Financing and How It Works [39:58] Cassandra’s Advice on Creating IP Strategies[41:11] Common Mistakes When Learning How to Protect Intellectual PropertyEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesVisit Christina Sjahli’s website! Learn more about innovating and scaling your business through the Her CEO Journey™ podcast.Demystifying Intellectual Property: IP as a Tool for Protection and Growth - The Journey of Patent Lawyer Isi CaulderDownload the Forecasting Guide so you can create a better financial forecast and improve finance for your business!Connect with Cassandra: LinkedIn

Filing for intellectual property rights is unfamiliar terrain for some founders and CEOs. Beyond developing an IP strategy, most aren’t aware of its value and what it entails for their businesses. However, taking this precaution to safeguard your business is critical. It can not only save you money in the long run, but it can also provide you with many growth opportunities.Isi Caulder, a patent lawyer with experience planning IP rights for businesses, joins us in today's episode. She describes how she went from being an engineer to becoming a patent lawyer and why she chose to specialize in intellectual property. Isi also goes over the types of intellectual property, their value, and how we can apply for them. Later on, we learn what it takes to develop a sound IP strategy and how this can be attractive to investors. Finally, we understand the importance of working with a patent lawyer and how their expertise can help you ensure your company’s growth. Tune in to the episode if you want to learn about intellectual property and how to use it to your advantage.Here are three reasons why you should listen to the full episode:Learn about the types of intellectual property and their differences.Discover the importance of IP and employing the help of IP lawyers in empowering your company.Understand how IP can be used as an asset that can open up more opportunities for financing your business.Episode Highlights[05:58] How Isi Became a Patent Lawyer[07:07] What is Intellectual Property?[08:23] Other Types of IP[10:48] How to Identify Your IP[12:12] Advice Around IP[13:24] Crafting an IP Strategy[15:15] Next Steps to Filing IP[19:30] Why IP is Crucial for Your Business[21:35] Funding Opportunities[23:55] How to Use IP for Financing[26:56] Why Employment Agreements Matter[29:03] Cost-Benefit Analysis for IP [33:17] Financing Using Trade Secrets[34:24] Parting AdviceEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Resources:Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the Her CEO Journey™ podcast series.Download the Forecasting Guide so you can create a better and improved financial forecast for your business!CanExportThe Government of Canada’s Concierge program: CENGN Connect with Isi: LinkedIn | Email | Twitter 

Most people believe that bootstrapping is only applicable to early startups. However, bootstrapping can also be a valuable financial strategy for businesses in the growth stage. In this solo episode, we learn the definition of bootstrapping and how it’s different from getting outside investment. Then, we discuss the three instances when it makes sense for founders to bootstrap. Finally, we find out seven practical and actionable tips to bootstrap for business growth. With this knowledge, you’ll be able to make the best financial decisions based on what aligns with your purpose. So tune in to this information-packed episode to learn more!3 reasons why you should listen to the full episode:Learn the definition of bootstrapping.Understand when it is appropriate to use bootstrapping for funding business growth.Find out concrete tips on how you can bootstrap your business growth to success.Episode Highlights[01:58] What is Bootstrapping?[02:47] Bootstrapping for Growth Purposes[03:40] Reason #1: Your Social Impact Mission is Front and Center[04:02] Reason #2: You Choose Profitability Over Hypergrowth[04:30] Reason #3: You Want to Attract Better Deals in the Future[04:58] How to Implement Bootstrapping During the Growth Stage[05:11] Tip #1: Be Creative[05:52] Tip #2: Take Advantage of Project-by-Project Financing[07:15] Tip #3: Finance Your Social Impact Goal Through Partnerships[08:12] Tip #4: Reduce Costs by Continuously Improving Your Internal Processes[09:14] Tip #5: Develop Financial Discipline[09:29] Tip #6: Review Financial Statements on a Monthly Basis[10:00] Tip #7: Obsessively Track Profitability[10:33] Bootstrapping and Business PlanningEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesVisit Christina Sjahli'’s website for more insights on business finance on the Her CEO Journey™ podcast.Episode 124: The Circular Approach: Decreasing Plastic Waste with a Sustainable Business — The Journey of Plaine ProductsEpisode 125: Getting Lean: Reduce Waste and Production Costs through Lean Manufacturing — The Journey of Meliora Cleaning ProductsEpisode 126: Changing the Future of Business: Slow Growth and Sound Financial Planning are the Secrets — The Journey of BadgerChat with Christina and set up a time here!Are you getting ready to raise capital? Identify the financial gaps that can stop you from building a profitable and sustainable business first. Download this quiz!

When thinking about growing businesses, you may often think it requires heavy financing. However, not having investors doesn't mean that your company cannot scale. There are many financing options available to you. For a business that wants to focus on its impact and purpose, slow growth may be the right fit for you.Slow growth means that you're strategic about where you put your finances. You invest in your purpose; you also use your profits as a tool to intensify your impact on people and the planet. This is precisely what Badger does.Rebecca Hamilton, Badger’s family owner and co-CEO, joins us in this episode. We learn the company’s background and its secrets to success and stability. Rebecca also shares how strategic planning and financial planning factor into the equation. Finally, we reexamine the importance of having a CFO guide you through your company’s finances. Tune in to get great insights that you can readily apply to your business to ensure its success and stability! Here are three reasons why you should listen to the full episode:Learn about Badger: its inspiration, growth, and advocacy.Discover how Badger successfully grew into the business it is today through creative financial planning.Get a peek at the process of transition of leadership in business as shared by Rebecca. Episode Highlights[05:49] Badger’s Origins[07:52] Rebecca’s Background[13:07] Public Benefit Corporation Legislation[15:05] Badger Becomes B Corp Certified[19:01] Challenges During Badger’s Early Days[23:09] On Bad Margins[25:35] Balancing Product Complexity[27:40] Finding Your Niche [29:07] Badger’s Secret to Profitability [33:21] Badger’s Financing[37:38] Badger’s Strategic Planning and Financial Planning[40:25] How a CFO Can Help with Financial Planning[43:09] Lessons from TransitionEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesVisit Christina Sjahli’s website! Learn more about innovating and scaling your business through the Her CEO Journey podcast series.Episode 101: Embracing Purpose Entrepreneurship and Becoming a B-Corp: The Journey of Carla Heim and Kasha HukTry out the Cash Flow Conversion Calculator to determine if your business is experiencing a cash flow issue. Badger: Facebook | Twitter | Instagram | WebsiteConnect with Rebecca: LinkedIn

Businesses exist to provide value to customers while earning profit in the process. Until recently, this approach took the form of pursuing profit at all costs. Nowadays, more businesses are committing to incorporating social and environmental objectives into their plans. It is possible for businesses to grow and profit while minimizing adverse impacts on people and the environment. The key is strategic thinking and innovation.As the founder of Meliora Cleaning Products, Kate knows this well. A company committed to using safe ingredients in its products, Meliora aims to positively impact the planet. In this episode, Kate discussed the approach she takes to ensure that sustainability is included in all aspects of her business operations. She also talks about lean manufacturing and just-in-time inventory as strategies to reduce waste and increase efficiency. Finally, we discuss the importance of knowing your numbers and determining the right time to hire a CFO.If you want to know what it takes to maintain a profitable and sustainable business with the help of different systems, then tune in to this episode!3 reasons why you should listen to the full episode:Discover the environmental problem that Meliora addresses. Find out what lean manufacturing and just-in-time inventory are and how they can help reduce waste and lower costs.Learn how Kate implements practices, techniques, and changes to grow a sustainable business and achieve her vision for the company.Episode Highlights[05:56] Meliora’s Roots[08:37] What Sets Meliora Apart[10:53] The Product Manufacturing Process[13:43] The Cash Flow Planning Process [16:08] Setting Meliora’s Pricing and Costs[18:00] Making Eco-friendly Decisions[19:20] Understanding Lean Manufacturing[23:21] How to Apply Lean Manufacturing[25:26] The Risks of Just-in-Time Inventory System[27:57] The Importance of Understanding the Supply Chain [29:51] How Lean Manufacturing Helped While Bootstrapping Meliora [30:45] Vision For Meliora[32:24] When to Hire a CFO Enjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesTry out the Cash Flow Conversion Calculator to determine if your business is experiencing a cash flow issue. Check out Meliora Cleaning ProductsMaker to Manufacturer by Kate JakubasVisit Christina Sjahli’s website! Learn more about innovating and scaling your business through the Her CEO Journey podcast series.Episode 101: Embracing Purpose Entrepreneurship and Becoming a B-Corp: The Journey of Carla Heim and Kasha Huk

All businesses begin with a purpose. Purpose serves as the heart of your business. Your business and the decisions you make should always reflect that purpose. Thus, it significantly impacts the entirety of your business — from the materials you choose for your products to the financial decisions you need to make.For Lindsey and Alison, their purpose of providing an environment-friendly alternative to plastic bottles and their desire to reduce their carbon footprint forms the core of their company, Plaine Products. They kept their goal in mind from start to finish, and you can see it reflected in all of their business decisions.Tune in to the episode for an insightful discussion on creating long-term profit and supporting your business with alternative financing. In this activity, you will gain a clearer perspective on making decisions that will benefit your purpose and profits.3 reasons why you should listen to the full episode:You will find out how much plastic waste has been damaging our planet and how we can make a difference.Learn how to face the challenges of innovating and financing your product, from research to development.Take inspiration from Lindsey and Alison's business journey — from scaling a sustainable business to providing solutions!Episode Highlights[05:57] The Beginning of Plaine Products[09:31] The Issues Plaine Products Addresses[10:13] Lindsey’s Blind Side[11:34] What Was Going on Before the Launch[13:27] The Biggest Challenge During Research Phase[14:23] The Beginning of a Sustainable Business[18:39] Managing Finances During Research [21:17] Challenges in Terms of Innovation, Product, and Process[24:24] Step-By-Step Processes in Scaling[25:35] Keeping a Sustainable Pace[27:28] Why a Loan and Not Investors? [28:50] The Structure of Debt Financing [30:46] Vision for Plaine Products[31:32] Metrics to Measure Progress [32:08] Going Global[32:32] When Your Business Needs a Part-Time CFO[34:45] Their Advice for Female FoundersEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesVisit Christina Sjahli's website for more insights on business finance on the Her CEO Journey podcast.Download this Action Guide to help you make clearer business decisions that balance your purpose and profits.Identify the financial gaps that can stop you from building a profitable and sustainable business. Download this quiz!

As business leaders, we bear the brunt of the stress and pressure that comes with running a company. So, many of us have the tendency to do everything on our own. However, running a business does not have to be this way. You won't be able to be an effective leader if you are overworked. Good thing you can ask for the help of a chief financial officer for your company. Contrary to popular belief, the role of a chief financial officer or CFO entails more than just looking at your numbers. Beyond financial management, a modern CFO helps you evolve your business. For this episode, we go through five key tips on how a CFO can reimagine your company's finances and align them with your mission. We talk about what a CFO does and how they can help business owners like you. Hiring a CFO can help your business fluorish in more ways than you realize.Listen to this episode to find out why you should hire a modern CFO for your business!3 reasons why you should listen to the full episode:Understand the role of a chief financial officer.Learn crucial tips on hiring the benefits of having a modern CFO as a trusted advisor.Find out the areas and aspects beyond financial management that a CFO can examine.Episode Highlights[01:50] What is the Role of a Chief Financial Officer?[03:16] Tip #1: Presents an Independent Viewpoint[03:55] Tip #2: Spots Critical Issues in the Business Operation[04:28] Tip #3: Provides a Business Plan and Strategy Aligned with Why You Founded the Business[05:30] Tip #4: Assists with Setting Goals and Targets[06:14] Tip #5: Brings Everything Together into Financial Results You Can Understand[06:51] The Benefits of Having a Trusted AdvisorEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesVisit Christina Sjahli'’s website for more insights on business finance on the Her CEO Journey podcast.Chat with Christina and set up a time here!Identify the financial gaps that can stop you from building a profitable and sustainable business. Download this quiz!

Your relationship with your investors shouldn’t end after you’ve successfully raised capital. It's vital to update them on the progress of your business. After all, they placed faith in you and your vision. Being proactive in letting your investors know where the money is going will build trust and strengthen investor relationships. You can do this by having a transparent and well-constructed mid-year financial review.In this episode, we will talk about three steps you should take to successfully create a mid-year financial review. Aside from impressing your investors, doing so can also help you spot problems and solve them promptly. If you want to build up your investor relationships and create accountability for yourself, then tune in to this episode!3 reasons why you should listen to the full episode: Learn why doing a financial review after successfully raising capital can help you with investor relationships.Find out the three steps you need to take to craft a well-thought-out mid-year financial review.Understand the options that you, as a founder, have with regard to your business finance.Episode Highlights[00:00] Maintaining Investor Relationships After Capital Raising[02:18] Step 1: Review and update the assumptions in your financial model[03:23] Step 2: Prepare a financial projection for the next 12 months [03:40] Step 3: Review your working capital[04:07] Partnering with a CFO Enjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesAre you getting ready to raise capital? Identify the financial gaps that can stop you from building a profitable and sustainable business first. Download this quiz!

As a startup company, you may choose to bootstrap your funding. In fact, some business owners find it more comfortable to do so, as was the case for Michelle Eichner and her first company. From bootstrapping her company to success, she talks about her journey to creating a financial model that works. According to Michelle, it is important to make well-researched assumptions and reasonable predictions for business growth, such as when and where to increase or reduce your financial resources. Michelle also talks about why she eventually chose to raise capital externally for her second company. Building her digital product was a more competitive venture than her previous emailing platform. She explains why bootstrapping was no longer an option in this case. Furthermore, Michelle tackles the benefits of attracting investors and using special purpose vehicles.Do you want to know which type of funding is the best fit for your business? Listen to this episode to know more! 3 reasons why you should listen to the full episode: Learn how Michelle transitioned from bootstrapping her business to raising capital and seeking investors.Explore how using special purpose vehicles can help you raise capital. well-researched business projections are crucial for your financial model.Episode Highlights[04:53] Starting as an Entrepreneur[06:44] Michelle’s Second Company[12:14] Bootstrapping for Pivotal Veracity vs Raising Capital for Digitile [15:24] What If Digitile Was Founded in the 2000s?[18:46] Choosing to Raise Capital for Digitile[20:32] Digitile’s Financial Model[23:09] The Changing Model of Digitile[27:39] The Benefits of SPVs[33:01] Determining the Amount of Investment[34:51] A Checklist for Capital Raising[37:02] Understanding Your Financial Numbers for a Well-Thought Pitch Deck[42:52] What Michelle Would Do Differently[48:02] Hiring a CFOEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesAre you getting ready to raise capital? Identify the financial gaps that can stop you from building a profitable and sustainable business first. Download this quiz!Download this Action Guide to help you determine the best type of funding for your business.

There are lots of benefits to using a special purpose vehicle or SPV to raise capital. However, you undermine these advantages if you don’t familiarize yourself with its legal aspects. Handling legal affairs may be intimidating, but it is a necessary aspect of any business venture. If you want to utilize the full potential of an SPV, you need to know how to navigate its legalities.In this episode, McCall Harris talks about the legal processes involved with SPVs. She also explains from a legal standpoint why it is a favourable alternative to venture capital funds. In addition, McCall talks about the steps involved in creating and dissolving an SPV. Finally, she provides details behind the legal documents essential in these processes.If you are a mission-driven founder who wants to try SPVs for your business, this episode is for you!3 reasons why you should listen to the full episode: Understand the step-by-step process of creating an SPV.Learn the documents you need for an SPV.Find out more about dissolving an SPV, whether in a successful or unsuccessful exit.Episode Highlights[05:24] Being a Lawyer and Specializing in SPV[07:43] What Is a Special Purpose Vehicle?[12:09] The Four-Step Process of Creating an SPV[13:47] Benefits of SPVs[15:29] Why Does a Cleaner Cap Table Matter?[17:50] Legal Documents You Need to Know[21:37] Drafting an Operating Agreement[26:01] The Terms Included in an Operating Agreement[28:03] Legal Aspects of Successful Business Exits[34:42] Unsuccessful Business Exits[38:44] Other ConsiderationsEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me.ResourcesVisit Christina Sjahli’s for more insights on raising capital through equity crowdfunding on the Her CEO Journey podcast.Episode 118: Using a Special Purpose Vehicle as an Option for Capital Raising - The Journey of Katie NeilsonEpisode 119: Ensure Your Startup Growth: Tips on Capital Raising Using Special Purpose Vehicle And Strategic Development Are you getting ready for capital raising? Identify the financial gaps that can stop you from building a profitable and sustainable business. Download this quiz!Download this Action Guide to help you determine if an SPV is right for your business.Assure — The Special Purpose Vehicle Specialist: Website | LinkedIn

As a founder, you need to be strategic about your plans for startup growth. Capital raising alone won’t be the solution to your cash flow problems. Instead of focusing on this, you need to know if you’re building a sustainable and profitable business. Because no matter how successful you are at capital raising, it’s pointless if you don’t know how to deploy these resources.BoomStartup's Tara Spalding joins us to discuss the important things you need to keep in mind when raising capital to ensure startup growth. She emphasizes the importance of communication and transparency between BoomStartup and its clients. Through quarterly business surveys, they can track their clients' progress and suggest improvements along the way.Tara also shares the programs they have to help founders accelerate their startup growth. We also touch upon the importance of intellectual property and high growth potential. Finally, we learn the value of SPVs in the pre-seed round and CFOs in the seed round.If you want to know how an accelerator can be helpful to your startup growth, then this episode is for you. 3 reasons why you should listen to the full episode: Discover how BoomStartUp helps startups grow by giving them guidance and expert advice.Learn the different evaluation processes BoomStartup conducts to determine the progress and growth of its clients.Find out tips and strategies for intellectual property, capital raising, and when to hire a CFO.Episode Highlights- [06:18] Tara’s Background- [10:28] What BoomStartup Does- [12:59] What Low Barrier Means- [16:20] How to Join the Accelerator for Startup Growth- [19:17] Programs at BoomStartup - [24:53] Building an Intellectual Property Strategy- [31:14] High Growth Potential for Startup Growth- [36:37] Assessing Capital and Progress- [40:59] Using SPVs at the Pre-Seed Round- [47:13] What to Look Out for in the Pre-Seed, Seed, and Series A Rounds- [50:15] Why it Makes Sense to Hire a Part-Time CFO Prior to and After the Seed RoundEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesVisit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the Her CEO Journey podcast.Episode 118: Using a Special Purpose Vehicle as an Option for Capital Raising - The Journey of Katie NeilsonAre you getting ready for capital raising? Identify the financial gaps that can stop you from building a profitable and sustainable business. Download this quiz!Connect with Tara: LinkedInBoomStartup — An action-oriented and change-making accelerator that empowers startup growth. Check out their programs:OpenUpPitchUpRiseUpAmplifyUp Check out these Boom backers:Assure

As a business owner, you need to raise capital to grow and scale your business. I always believe there are many different ways to raise capital. However, it is easy to get lost because of the various options. If you want to raise capital and get the flexibility to control outcomes, a special purpose vehicle (SPV) may be your answer.Today on Her CEO Journey, Katie Neilson discusses capital raising using a special purpose vehicle. She helps us understand this investment vehicle and the benefits this presents for founders and investors. Katie also shares some options you can explore if you’re thinking of using SPV to raise capital.If you are a mission-driven founder who is looking for a different method of raising capital, this episode is for you.3 reasons why you should listen to the full episode: Determine the difference between a special purpose vehicle and venture capital.Learn how a special purpose vehicle can help founders raise capital.Find out the benefits of a special purpose vehicle in capital raising.Episode Highlights[05:47] Katie's Journey in Co-Founding Assure[08:19] Katie and Her Co-Founder's Background[08:57] What Is a Special Purpose Vehicle?[11:50] What Is an Organizer?[12:41] The Difference Between SPV and Venture Capital[15:42] How Assure Managed to Lower the Cost of SPV[18:03] Hybrid Fund: A Combination of SPV and Venture Capital[23:51] The Benefits of Special Purpose Vehicle for Founders[26:32] Preparation for Fundraising[28:34] What Is a Syndication?[30:34] Key Takeaways in Fundraising through SVP[33:00] How to Set Up an SVP or Work with AssureEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesVisit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the Her CEO Journey podcast.Episode 117: Thinking of Capital Raising? Address These 5 Business Finance Misconceptions FirstDownload this Action Guide to help you understand the value of an SPV in raising capital.Getting ready for capital raising? Identify your financial gaps first by addressing these five business finance misconceptions. Download this quiz! Interested in setting up an SPV or working with Assure? Check out these options:BoomStartupAssure Syndicates

It takes hard work to move your purpose-driven business closer to your goal while ensuring that it’s sustainable. As you scale your business, you’ll realize that you need to be profitable to amplify your social impact mission. But before you think about capital raising, first and foremost, you need to understand why you need the extra capital. In this episode, I discuss five misconceptions — and a bonus sixth! — on business finance that can cloud your headspace. Clearing out these misconceptions can close gaps in your business finance process you may not even know you had. In doing so, you can make more strategic and informed business decisions for your company’s growth.If you are a mission-driven founder who wants to make the best business finance decisions, then this episode is for you!3 reasons why you should listen to the full episode: Find out five (plus a bonus one) business finance misconceptions that can cloud your business decisions.Identify the gaps in your business and take steps to create solutions.Clear your headspace and make the best decisions for you and your business as you look into capital raising.Episode Highlights[02:14] Know the Five Misconceptions in Business Finance First Before Going into Capital Raising[05:10] #1: High Price and High Volume Equals High Revenue[06:42] #2: Fast Growth Means a More Profitable Situation and More Cash Flow[19:32] #3: Financing Resolves All Cash Flow Issues[11:23] #4: Financial Knowledge Equals Bookkeeping and Taxes[14:39] #5: Forecasts are Pointless[19:06] Bonus: Getting a Business Loan Is BadEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesVisit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the Her CEO Journey podcast.Getting ready for capital raising? Identify your financial gaps first by addressing these five business finance misconceptions. Download this quiz! 

We all want what’s best for our company. However, our teams may execute things differently. Often, we see tension between our marketing and finance teams: our companies' creative and analytical branches, respectively. They may not see the eye-to-eye on the best way forward. Marketing may feel that finance is trying to cut their resources. In contrast, finance thinks that marketing is spending too much without measuring results. To resolve this conflict, we need to find a common language between the two sides.In this episode, we talk about how you can bridge the gap between marketing and finance through the perspective of a CFO. We share five important questions to ask your marketing team so that you can identify the financial story behind your marketing campaigns. Knowing the answers to these questions is vital data that you need for future decisions.   If you’re an entrepreneur looking to bridge the gap between marketing and finance, then this episode is for you! Start asking the right questions so you can get the results you want.  3 reasons why you should listen to the full episode: Discover the five questions you need to ask about your marketing process from a CFO’s perspective! Understand the importance of each metric and hear examples of how to apply them.   Learn the benefits of bridging your marketing and finance process.  Episode Highlights[00:02] The Common Gap In Marketing And Finance[02:45] Strengthening Your Marketing From a CFO Perspective[04:09] The First Question: Business Analysis [05:33] The Second Question: Number of Prospects[06:31] The Third Question: Lead To Client Conversion Speed[08:12] The Fourth Question: Conversion Rate Per Marketing Campaign[09:35] The Fifth Question: Bringing the Right Audience[10:24] Insights to Bridging Your Marketing And FinanceEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Resources:Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the Her CEO Journey podcast.Episode 111 - Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your BusinessDownload this Action Guide to help you understand the financial story behind your marketing campaigns in Toronto, Canada.

A website can be a bridge between your business and a potential client despite miles of distance. But people come from various walks of life — their abilities, needs, and wants all differ from each other. How can you pique their interest in what you have to offer? Joining us is Alisa Herr, CEO of Unity Web Agency. Alisa starts by sharing her journey and struggles to start Unity. She aims to show how important it is to create an accessible and sustainable website. Alisa also shares how her company implemented an equal-pay policy and what this means for her employees. Through all of this, you also need to remember that it’s vital to know your financial numbers so that you can make well-informed decisions for your company’s growth.With Alisa’s knowledge, you can equip yourself to face these challenges head-on. You now have more tools to grow your business and still look out for people and the planet. If you're in a position to make your business more accessible, this episode is for you.3 reasons why you should listen to the full episode: Gain valuable insights from Alisa’s journey to start her own web design business that promotes inclusivity.Learn how you can have an accessible and sustainable website.Find out what goals you can set to create a better and more inclusive environment for your team and your clients.Episode Highlights[05:50] Alisa’s Journey to Starting Unity Web Agency[08:54] The Difference Between Unity and Other Website Agencies[10:32] What an Accessible Website Means[12:53] How to Make a Website More Accessible[17:19] What a Sustainable Website Means[20:59] Partnership with Ablr [22:56] The Key Components of a Functional and Well-Designed Website [29:14] Unity’s Equal Pay Policy[34:30] Ensuring Business Profitability and Sustainability[36:38] Setting Short-Term and Long-Term Goals[40:07] Initial Struggles When Establishing the AgencyEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesReimagining Business Finance: How a Holistic Approach Can Help You Improve Your BusinessDownload this Action Guide to help you re-assess the value of an accessible and sustainable website as a part of your growth marketing strategy.Episode 112 - A Deep Dive into the Importance of an SEO StrategyEpisode 113 - Paid Advertising with EcosiaConnect with Alisa: LinkedInUnity Web Agency: Website | TwitterI Earn the Same Amount as My Employees - and That’s Okay by Alisa HerrWhole Grain DigitalEcosia Ablr