Listen Now

A website can be a bridge between your business and a potential client despite miles of distance. But people come from various walks of life — their abilities, needs, and wants all differ from each other. How can you pique their interest in what you have to offer? Joining us is Alisa Herr, CEO of Unity Web Agency. Alisa starts by sharing her journey and struggles to start Unity. She aims to show how important it is to create an accessible and sustainable website. Alisa also shares how her company implemented an equal-pay policy and what this means for her employees. Through all of this, you also need to remember that it’s vital to know your financial numbers so that you can make well-informed decisions for your company’s growth.The digital world is full of challenges and pitfalls. With Alisa’s knowledge, you can equip yourself to face these challenges head-on. You now have more tools to grow your business and still look out for people and the planet. The world can be unkind and unfair. Therefore, it's our responsibility as businesses for good to use our power to make it a better place. If you're in a position to make your business more accessible, this episode is for you.3 reasons why you should listen to the full episode: Gain valuable insights from Alisa’s journey to start her own web design business that promotes inclusivity.Learn how you can have an accessible and sustainable website.Find out what goals you can set to create a better and more inclusive environment for your team and your clients.Episode Highlights[05:50] Alisa’s Journey to Starting Unity Web Agency[08:54] The Difference Between Unity and Other Website Agencies[10:32] What an Accessible Website Means[12:53] How to Make a Website More Accessible[17:19] What a Sustainable Website Means[20:59] Partnership with Ablr [22:56] The Key Components of a Functional and Well-Designed Website [29:14] Unity’s Equal Pay Policy[34:30] Ensuring Business Profitability and Sustainability[36:38] Setting Short-Term and Long-Term Goals[40:07] Initial Struggles When Establishing the AgencyEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesReimagining Business Finance: How a Holistic Approach Can Help You Improve Your BusinessEpisode 112 - A Deep Dive into the Importance of an SEO StrategyEpisode 113 - Paid Advertising with EcosiaConnect with Alisa: LinkedInUnity Web Agency: Website | TwitterI Earn the Same Amount as My Employees - and That’s Okay by Alisa HerrWhole Grain DigitalEcosia Ablr

Do you know what it takes to build a successful brand? Perhaps you're looking for some practical solutions, or maybe you're in the process of building a brand but have met roadblocks. However, if you're not actively thinking about building your brand, then it's time to start. In addition to meeting your sales goals, there's so much more you can do if you have a clear idea of your brand's identity.Remember: your branding and marketing strategy evolves along with your financial strategy. Brand impact metrics help you forecast your revenue growth and make business decisions without making uneducated guesses. Your company’s brand reflects what you and your business believe in. Through it, you can strengthen your relationship with your customers, inspire and recruit talent, work with people whose vision is aligned with yours, and separate yourself from your competition.In this episode, Shelley Mayer discusses the importance of building your brand as a foundation to reaching your company’s full potential. She talks about the value of understanding the core purpose of your organization. Adhering to this can promote growth in your business. Additionally, Shelley discusses the importance of a partnership strategy. Organizations with the same core values and objectives can elevate each other in a mutually beneficial partnership. If done well, a partnership strategy helps promote awareness and growth.If you want more valuable tips on successful branding and partnership strategy, this episode is for you.3 reasons why you should listen to the full episode:Explore the fundamental strategies in building a successful brand and partnership strategy.Discover how Shelley developed her company, Ramp, to elevate the field of brand marketing.Learn more about Shelley’s partnership strategy and why business leaders need to consider acquiring one.Episode Highlights[07:18] Shelley’s Journey: Building Ramp[11:10] Definition and Misconceptions on Branding[13:42] Challenges in Building Ramp[15:43] Ramp’s B Corp Certification[18:48] Being Successful Without a Strong Brand[19:25] Signs of Untapped Potential[21:22] Benefits of Partnership Marketing[23:08] Steps to Building a Successful Partnership Strategy[30:05] Why a Partnership Strategy Might Not Work[31:02] Financial Journey of Building Ramp[34:16] Ramp Looking ForwardEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesEpisode 111 - Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your BusinessEpisode 112 - A Deep Dive into the Importance of an SEO Strategy - The Journey of Anna Colibri (Growth Marketing Series)Episode 113 - Paid Advertising with Ecosia: Grow Your Business and Increase Your Social Impact- The Journey of Ruby Au (Growth Marketing Series) 

Can social impact and profit go together? Balancing the two is challenging, and many companies find themselves choosing one or the other. However, Ecosia shows that it’s possible. Ecosia is a green search engine, and they found a way to get their paid advertising revenue work for their social impact goals — planting trees in some of the harshest places around the world.In this episode, Ruby Au joins us to talk about Ecosia’s positive impacts on the environment and paid advertising. She shares the sustainable projects that the company has started. Along the way, they’re able to generate high revenue. Ruby also reveals the goals and measures that will guide a business towards or away from its mission. Finally, we discuss how to get paid advertising work and how people can start partnering with Ecosia.  This episode is part two of the Growth Marketing Series. It aims to show you that business finance and marketing come together to focus on your purpose. If you invest in paid advertising, your marketing team should look at traffic- and conversion-driven metrics. Furthermore, they should also examine how each campaign results in revenue. Through this, your team becomes financial ambassadors, and you’re better able to make sound data-driven decisions.If you want to know more about how to get paid advertising work for profit and social impact, then this episode is for you!3 reasons why you should listen to the full episode:Discover the way Ecosia balances profit and social impact.Understand how your KPIs will always drive your decisions and investments.Learn practical tips on how to get paid advertising to work for you.Episode Highlights[06:40] What Led Ruby to Work for Ecosia[12:42] How Ecosia Works[16:51] The Stakeholder vs. Shareholder Approaches[19:52] The Main Mission of Ecosia[23:09] Are Your Goals Aligned to Impact?[32:21] Ecosia’s User Profile[36:06] How Paid Advertising with the Syndicated Partner Network Works[42:09] How to Get Paid Advertising to Work for You[49:13] Mission and Profit Can Go TogetherEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.ResourcesFor more growth marketing strategies, visit the Her CEO Journey podcast series.Episode 111 - Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your BusinessEpisode 112 - A Deep Dive into the Importance of an SEO Strategy - The Journey of Anna Colibri (Growth Marketing Series)Download this podcast series to identify the key pillars in business financial success for growth-stage businesses.Purpose to Prosperity Club on ClubhouseConnect with Ruby: LinkedInStart planting trees with Ecosia; Download their mobile app.

As a business owner, you need to understand that finance is interconnected with other business activities. A holistic approach to business finance offers significant returns to your business. Moreover, to maximize growth, everyone in your team should be a finance ambassador. Your marketing team should know the return of investment for the growth strategies that they use. Effective information management can help you determine future marketing spending. Among these growth marketing strategies, your company may benefit from search engine optimization or SEO. However, an SEO strategy may intimidate some business owners. You may not know much about it, but don’t let this stop you from exploring its potential. An SEO strategy can help your company grow in the long term.In this episode, Anna Colibri talks about the importance of a growth marketing strategy. She gives practical tips on developing an SEO strategy to generate more leads and achieve a higher conversion rate. Anna shares tips on what makes a good SEO strategy. She also talks about the necessity of financial knowledge in running a business.If you are a mission-driven founder who wants to learn more about the importance of an SEO strategy, then this episode is for you!3 reasons why you should listen to the full episode:Learn about the particulars behind SEO.Discover the best way to develop an SEO strategy. Appreciate the importance of financial knowledge.Episode Highlights[06:59] Why Anna Started Her Digital Marketing Company[09:54] Prioritizing Marketing in a Business[12:15] Anna’s Experience in Marketing[14:29] Struggles Businesses Have with SEO[19:03] New vs. Established Businesses[23:03] Thinking Long-Term[25:55] Essential SEO Components[28:12] The Importance of Location[29:40] Creating Backlinks[32:51] Other Methods To Build Links[34:35] Why an SEO Strategy Is Worth It[36:41] How an SEO Strategy Relates to Sales[39:47] SEO vs. Paid Marketing[42:19] User Experience In SEO[44:08] Changes in Anna’s Financial KnowledgeEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Resources:Visit Christina Sjahli’s website for more insights on business finance and stories about mission-driven businesses on the Her CEO Journey podcast.Chat with Christina and set up a time here!Her CEO Journey Podcast Episode 101 - Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha HukHer CEO Journey Podcast Episode 111 - Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your BusinessConnect with Anna: LinkedIn | InstagramColibri Digital Marketing

What is the first thing that comes to mind when you hear the term “business finance”? Is it money or getting revenue and sales? That’s what many people commonly think; however, finance is more than just numbers. It is deeply tied to our purpose and operations, so much that your financial statements can tell you if your purpose and profit are misaligned.In this episode, we talk about viewing business finance in a holistic way. We also examine why we need everyone in our team to become finance ambassadors. Creating this change can bring huge returns to your business, including company culture, purpose, and more. Any mindset shift starts with you, so get out there and take action!If you want to learn more about the holistic approach of business finance and finance ambassadors, then this episode is for you!3 reasons why you should listen to the full episode:1.  Understand why we need to change the way we view business finance.2.  Learn how business finance is connected to everything in our business.3.  Discover the power of finance ambassadors.Episode Highlights➤   [02:10] Why We Need to See Business Finance Differently➤   [04:55] The Golden Circle➤   [06:42] Connect Business Finance to Your Purpose and Operations➤   [09:24] Everyone in Your Team Needs to Be a Finance Ambassador➤   [13:15] The First Step a Founder and CEO Can Take as a Finance Ambassador ➤   [14:04] Results of the Mindset ShiftEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Resources:➤   Visit Christina Sjahli’s website for more insights into business finance on the Her CEO Journey podcast series.➤   Chat with Christina and set up a time here!➤ Download this Action Guide to guide you in reimagining your business financial process using the holistic approach.  ➤   Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek

As a business owner, equity crowdfunding can be your answer to support and grow your business. On the flip side, have you ever thought about investing in other businesses? If you're willing to shell out $250 for dinner, why not put that money toward stimulating a for-good business or supporting a cause you believe in? This is precisely how our guest Darylle got into the world of private equity investment. In this episode, Darylle Johnson joins us to talk about private equity investment. She tells us how she screens businesses to find out if they're a good investment opportunity. She notes that specific characteristics can make a business stand out and have high returns. However, investing is risky. Darylle's here to share her experiences so that you can learn from them.Bridge the gender gap and help women take one step closer to financial literacy and independence. If you are interested to know more about private equity investment, then this episode is for you!3 reasons why you should listen to the full episode:1.  Discover what you need to know about a business before you start investing. 2.  Learn how to approach investing and minimize risk. 3.  Understand that you will make mistakes and learn how to bounce back. Episode Highlights➤   [07:32] How Darylle Got into Private Equity Investment ➤   [18:12] What to Consider Before a Private Equity Investment➤   [22:10] Risks in Private Equity Investment➤   [22:47] SAFE: Stay Away or Do It?➤   [26:04] Understand the Investment Return➤   [27:07] Know the Characteristics of the Business➤   [31:37] Discerning Share Prices in Private Equity Investment➤   [37:01] Learn as You Go➤   [42:43] Look at the Team Composition➤   [45:43] How to Gauge Valuation➤   [50:37] Empower Women in InvestingEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Resources:➤   Visit Christina Sjahli’s website for more insights on raising capital through equity crowdfunding on the Her CEO Journey podcast series.➤   Chat with Christina and set up a time here! ➤   Her CEO Journey Equity Crowdfunding Series:Creating Successful Marketing Campaign to Raise Capital - The Journey of Trieste ReadingRaising Capital with FrontFundr: Due Diligence and Managing Finances - The Journey of Jaime McNallyMaking Your Way Through the Legal Side of Raising Capital - The Journey of Julie BogleCreate Your Financial Story Before Raising Capital - The Journey of Vivian RileyPushing Boundaries as a Woman of Colour and Empowering Women Entrepreneurs with Financial Knowledge - The Journey of Stacey Martin

Growing a company goes beyond passion and creativity. Women of colour, in particular, are at a disadvantage when it comes to raising capital. Pushing boundaries means having confidence in your vision and understanding of financial numbers to provide investors with concrete answers about funding.Your financial numbers are not your enemy. By switching this mindset, you can push boundaries, empower, and pave the way for future minority leaders and entrepreneurs.In this episode, Stacey Martin introduces her fashion brand, Stacey Martin Lifestyle. She shares her journey from building a business to growing it through equity crowdfunding. Stacey also shares the value of understanding your financial numbers. As a Black woman in the fashion industry, she understands that she’s at a disadvantage. Despite this, she acknowledges that her purpose is bigger than herself and persists in pushing boundaries.If you’re an entrepreneur or investor of a business for good who wants to know more about pushing boundaries, then this episode is for you!3 reasons why you should listen to the full episode:1.  Gain valuable insights from how Stacey is growing her business through equity crowdfunding.2.  Learn the importance of understanding the financials behind the company and hiring a dedicated CFO.3.  Discover how Stacey is pushing boundaries in the fashion industry as a woman of colour.Episode Highlights➤   [08:07] Stacey Martin on Building Her Brand➤   [10:21] Why Stacey Needed to Rebrand Her Business➤   [11:52] The Biggest Challenges Stacey Experienced When She Started➤   [12:40] Using Her Background as a Performer to Become a Better Entrepreneur➤   [16:17] Sustainability and Ethical Practices for Stacey Martin Lifestyle➤   [17:37] Why Stacey Chose Equity Crowdfunding➤   [19:28] How Stacey Will Use the Funds➤   [21:08] Future Plans for Financing, Expanding, and Exit➤   [24:16] How Stacey Understands Financial Numbers➤   [28:15] The Benefits of Understanding Financial Numbers and Hiring a CFO➤   [35:10] Looking Back➤   [38:56] The Effect of COVID-19 on Stacey’s Business➤   [41:05] Stacey’s Equity Crowdfunding JourneyEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Resources➤   Creating Successful Marketing Campaign to Raise Capital - The Journey of Trieste Reading➤   Raising Capital with FrontFundr: Due Diligence and Managing Finances - The Journey of Jaime McNally➤   Making Your Way Through the Legal Side of Raising Capital - The Journey of Julie Bogle➤   Create Your Financial Story Before Raising Capital - The Journey of Vivian Riley➤   Download this Action Guide to help you push boundaries by telling the story of your numbers.

Do you know where your business is going in a few years? Answering this question is crucial in equity crowdfunding and any capital raising. It’s not enough to know the past story (bookkeeping) and comply to pay your taxes every year. Financial forecasts are vital to show your investors that your vision is profitable and sustainable. But here's the tricky part: it's dynamic. You need to consistently update your numbers and adapt to an ever-changing business environment.In this episode, Vivian Riley talks about her preparations before raising capital with equity crowdfunding. She notes that having solid financial records, forward-looking view and marketing strategies helped her build her network of investors. We now have more opportunities and options when raising funds, and it’s important that we’re prepared every step of the way.If you want to be ready to raise funds for your business, this episode is for you!3 reasons why you should listen to the full episode:1.  Learn the benefits of hybrid financing that includes equity crowdfunding.2.  Discover how historical data, financial forecasts, and consistent reviews can help you prepare to raise capital. 3.  Understand that investors need to be confident in both you and the business.Episode Highlights➤   [07:09] Vivian’s Experience and Business ➤   [14:47] Building Your Recurring Revenue ➤   [18:28] Hybrid Business Financing and Equity Crowdfunding ➤   [24:00] What to Do Before Raising Capital➤   [28:47] How to Build Reasonable Financial Forecasts ➤   [31:19] Key Steps to Investor Relationships ➤   [33:13] Helpful Tools for Business Finance➤   [39:33] Team Dynamics and Management in Times of Crisis➤   [47:42] Vivian’s Advice on When and How to Raise Capital➤   [49:57] Benefits of Creating Early Momentum and Strong Financials in Equity CrowdfundingEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Resources➤   Visit Christina Sjahli’s website for more insights on raising capital through equity crowdfunding on the Her CEO Journey podcast.➤   Her CEO Journey Equity Crowdfunding Series:Creating Successful Marketing Campaign to Raise Capital - The Journey of Trieste ReadingRaising Capital with FrontFundr: Due Diligence and Managing Finances - The Journey of Jaime McNallyMaking Your Way Through the Legal Side of Raising Capital - The Journey of Julie Bogle➤   Download this podcast series to identify the key pillars in business financial success for growth-stage businesses.➤   Connect with Vivian: LinkedIn | Email➤   RenovationFind

Are you planning to scale your business? Perhaps you consider equity crowdfunding as a way to raise capital. While equity crowdfunding can help your business grow, first understand if equity crowdfunding can benefit your business. Furthermore, you have to be knowledgeable of the different sides of this capital raising, including the legal side. In this episode, Julie Bogle, an attorney from the Canadian law firm BLG joins us to discuss the different ways of raising capital. She notes the various exemptions and capital raising that will suit different kinds of investors. Julie encourages mission-driven female entrepreneurs and business owners to hire experts to fill in knowledge gaps in your team and lawyers to handle the legal side of your equity crowdfunding campaign. Learn to solve problems even before they appear!If you want to know more about the benefits of hiring experts and lawyers to ensure the success of your equity crowdfunding campaign, then this episode is for you!3 reasons why you should listen to the full episode:1.  Discover the different ways you can raise funds and the different kinds of investors available.2.  Learn the importance of rules and jurisdictions before you start your equity crowdfunding campaign.3.  Understand why it’s essential to hire experts and find a lawyer who’ll help you tend your crowdfunding campaign’s legalities.Episode Highlights➤   [06:34] Julie’s Background➤   [09:35] Raising Capital as Women Entrepreneurs➤   [12:22] Expand Your Focus➤   [14:31] Types of Investors and Ways to Grow Your Business Finances➤   [18:37] When Raising Capital through Equity Crowdfunding Makes Sense for Your Business➤   [21:47] Why Rules and Jurisdiction Matter in Equity Crowdfunding➤   [25:07] Know Your Exit Strategy and Cap Table➤   [28:25] Things You Need to Know When Researching on Funding Platforms➤   [33:44] Qualities of a Good LawyerEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Ready to grow your business? Sign-up for "Key Pillars for Business Financial Success"Resources➤   Visit Christina Sjahli’s website to learn about managing your balance sheet on the Her CEO Journey podcast series.➤   Learn more about equity crowdfunding from a marketing, business finance, and due diligence perspective by tuning into our previous interviews with Jaime McNally and Trieste Reading. 

As mission-driven female entrepreneurs, we know our companies inside and out. But do we know everything we need for growth? How much is your business worth? Can you really do everything alone? Do you have all the data you need?In this episode, FrontFundr's Jaime McNally joins us to share the processes FrontFundr's Venture team executes to help companies raise capital. She also discusses the role and importance of valuing a business in equity crowdfunding. We also touch on the best practices in managing finances and data and the process of raising capital through convertible debt.Tune in to the episode to learn how to learn the best practices for achieving growth!3 reasons why you should listen to the full episode:Learn the role of valuing a business in raising capital.Find out some of the best practices for business growth.Identify the best deal structure and common struggles ventures experience when raising capital and how to deal with them.Episode Highlights[02:55] Explaining key terminologies[04:15] Why knowing your business’s worth is important[05:26] Three processes to implement to determine the value of your business[07:26] How FrontFundr works[08:56] The benefits and risks involved in equity crowdfunding[09:54] Handling business finances with your CFO[11:03] Industries FrontFundr works with[11:37] The Due Diligence Processes[13:48] Where valuing a business comes in[16:43] Raising capital through convertible debt and/or hybrid financing with FrontFundr[18:10] Common struggles with ventures when raising capital[19:46] From equity crowdfunding to initial public offering (IPO) Enjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.

As frustrating as it may seem, the reality is female business founders are significantly underfunded compared to male founders. Equity crowdfunding helps build community and excitement around a business.In this episode of Her CEO Journey, Trieste Reading talks about effective marketing for equity crowdfunding. She introduces FrontFundr, a platform you can use to raise capital for your mission-driven business. She also talks about creating a great pitch deck to attract investors.If you’re a woman with a vision, aiming to create an effective market campaign for equity crowdfunding, then this episode is for you!3 reasons why you should listen to the full episode:Learn about FrontFundr as an online platform you can use to campaign for your business and raise capital.Discover the critical marketing pillars for raising capital.Know about the importance of a target capital raise as a predictor of a successful campaign.Episode Highlights[07:08] How Trieste's journey with FrontFundr Started[10:35] How to get over risky investments[14:22] How the funding landscape changed in the past year[16:44] How FrontFundr helps in marketing your business[19:32] What steps to take next[22:42] Which companies can raise capital with FrontFundr?[25:49] Customer vs. investor acquisition [26:48] Easy and hard industries in raising capital[29:37] FrontFundr's role in raising capital[30:15] Marketing pillars to raise capital[33:45] The minimum following needed[36:57] Successful vs. unsuccessful campaigns[42:44] Creating a great pitch deck[46:08] Advice on marketing for equity crowdfunding for female foundersEnjoyed this episode?As a mission-driven female entrepreneur, raising capital can be difficult. But if you market your campaign well, you can use equity crowdfunding to make your business grow and thrive. If you enjoyed today's episode of Her CEO Journey Podcast, then hit subscribe!Write us a review and share it! If you enjoyed tuning into the show, then do not hesitate to leave us a review. You can also share this episode with the women you know so they can find financial empowerment and grow their social impact into the world.Connect With MeHave any questions about business finance? You can contact me through LinkedIn or schedule a chat with me at any time. You can also suggest topics you're curious about for future episodes to help your business grow. Thanks for listening!For more episode updates, feel free to visit:  Christina Sjahli WebsiteApple Podcasts  SpotifyStitcherTo fueling the life you want to live,Christina

What does it take to turn your business into a force for good? To start, you need to have a powerful mission. You also need to offer services and products that help people. And you need to make a profit to affect change. But that’s not all. You also need to incorporate sustainability into your business model and practices. Making your business more sustainable isn’t easy, but it is possible—especially with help.  That’s where sustainability expert and B-corp consultant Carolina Miranda comes in. With her company, she helps businesses take the step from dreaming to action. In our conversation today, Carolina explains in detail the process of becoming B-corp certified, what the impact assessment means, and how to begin incorporating sustainable practices into your work. You’ll learn how service-based businesses can rethink their sustainability, what challenges you might face when conducting an impact assessment, and why it’s critical to prioritize profitability. About my guest:Carolina Miranda is the founder and CEO of Cultivating Capital, a certified B-corp that helps small businesses implement more sustainable business practices. As an entrepreneur and certified green business, sustainability, and B-corp consultant, Miranda works with business leaders from the ground up to rethink their company practices, prioritize sustainability, and start the journey of becoming B-corp certified. Her company is currently in the process of launching the B Impact Collective, a membership community designed to unite business leaders who are passionate about B-corp certification. In this episode we talk about:➤ Why Carolina was drawn to the idea of B-corps (6:01)➤ How to focus on sustainability in business (9:41)➤ The best way to become a B-corp (12:53)➤ How to take advantage of the impact assessment (16:07)➤ The challenges you might face in assessing your business (19:38)➤ How service-based businesses can score B-corp points (28:00)➤ Rethinking your business model and practices (31:56)➤ How to maintain your B-corp certification (37:00)➤ Shifting your perspective on business finances (39:44)➤ Balancing sustainability with profit (45:11)Relevant episodes:➤ Episode 101: Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk ➤ Episode 102: How a B-Corp Marketing Agency Builds a Better Future - The Journey of Kim Fuller➤ Episode 103: What Grow Ensemble Learns in Becoming a B-Corp - The Journey of Annie Bright and Cory AmesContact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Carolina Miranda:➤ Website ➤ Linkedin ➤ Certified B-Corporation

What qualities do you need to make a difference in the world? Obviously, you need passion, motivation, and persistence, but you also need something else. Adaptability. To make a true impact with your business, you have to be prepared to adapt your mission and goals. That’s what Cory Ames and Annie Bright did with their company, Grow Ensemble. What started as a digital marketing agency for businesses turned into a global community dedicated to social and environmental change. In our conversation today, we talk about how Cory and Annie built and adapted their business and why they’re so passionate about sustainability. Along the way, you’ll gather insight on the challenges of becoming a B-corp certified business when your business is at a start-up stage and learn why it’s important to choose your customers and strategic partners with care. About my guests:Cory Ames is the CEO and co-founder of Grow Ensemble, a company that shares resources and sustainable solutions for environmental and social causes. Annie Bright is the co-founder and director of partnerships at Grow Ensemble. With backgrounds in digital marketing and law, respectively, Cory and Annie have built Grow Ensemble into a global community of individuals and businesses eager to sustainable solutions to major problems. They have a podcast, blog, partnership program, and directory of impact-driven businesses to support. In this episode we talk about:➤ How Annie became interested in immigration and supporting refugees (5:48)➤ How Cory learned about the B-Corp community (7:11)➤ How Grow Ensemble evolved from digital marketing services to impact solutions (10:02)➤ The process of preparing to become a B-Corp (12:01)➤ Managing your finances as an aspiring B-Corp (15:52)➤ How Annie and Cory choose the people they work with (17:55)➤ Balancing profit and impact (22:04)Relevant episodes:➤ Episode 101: Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk ➤ Episode 102: How a B-Corp Marketing Agency Builds a Better Future - The Journey of Kim FullerContact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Annie and Cory:➤ Website ➤ Annie Bright’s Linkedin ➤ Cory Ames’ Linkedin ➤ Exclusive offer from Grow Ensemble➤ Certified B-Corporation ➤ The United Nations’ Sustainable Development Goals 

Business owners are told we can’t have it all. You can’t give back and increase your profits. You can’t devote your attention to your customers and take good care of your employees. You can’t have a socially-driven business that actually makes good money. Right? Wrong. The truth is: your business can do it all. You can be a force for good and still grow your profits. All it takes is a little extra strategy and dedication. No one knows that better than Kim Fuller, a social entrepreneur who made it her mission to work exclusively with clients who are making a positive difference in the world. In our chat today, Kim talks about her journey as a business owner, how she infuses social impact into every aspect of her work, and what it took to improve her company’s revenue by 175%. You’ll learn the importance of creating a bottom-up budget, why it’s crucial to get your team inspired by your goals, and what it takes to become B-corp certified. About my guest:Kim Fuller is the founder and CEO of Phil, a Montreal-based marketing agency that specializes in serving non-profit organizations. Kim got her start in advertising as a graphic designer, then eventually got the entrepreneurial bug and opened her own agency. Over the past 20 years, Kim has doubled her team, tripled her company profits, and become B-corp certified. Through her company work, Kim and her team are dedicated to five critical UN sustainable development goals: health and well-being, quality education, gender equality, reducing inequalities, and climate action. In this episode we talk about:➤ How Kim started her agency (6:17)➤ How to advertise social impact businesses (10:41)➤ The challenges of getting certified as a B-corp (16:03)➤ What Kim learned about business financing and growth (21:05)➤ Working with a B-corp bank versus a traditional bank (25:16)➤ How to incorporate social impact into your financial projections (29:13)➤ Aligning your finances with ambitious goals (32:33)➤ Choosing a UN sustainable development goal (34:12)➤ Kim’s advice for entrepreneurs who want to become B-corp certified (41:47)Relevant episode:➤ Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Kim:➤ Website ➤ Linkedin ➤ Certified B-Corporation➤ The United Nations’ Sustainable Development Goals 

Why did you start your business? Were you motivated to make more money? Were you eager to explore a new career path?Or were you driven by a powerful purpose? If you built your business with the goal of creating positive change, becoming a certified B-Corp could help you on your mission. B-Corp companies are businesses founded on a larger purpose. They’re businesses that care about their impact. And we’re not just talking about the impact of a single product or service. We’re talking about the way your business is run, how you treat your employees, and how you impact the communities you serve. Today, I sat down with Carla Heim and Kasha Huk, two B-Corp experts who’ve made it their mission to spread awareness about B-Corp and encourage interested entrepreneurs to undergo the certification process. In our conversation, you’ll learn what a B-Corp is, how you can become B-Corp certified, and why socially responsible businesses are actually more likely to make a profit.  About my guests:Carla Heim is the senior advisor of purpose entrepreneurship at the Business Development Bank of Canada, a B-Corp certified company. Kasha Huk is the country manager of B Lab Canada, the nonprofit organization that created the B-Corp certification for companies. Both Carla and Kasha are passionate about helping entrepreneurs join the B-Corp movement and build businesses that do good—for their customers, employees, and communities. In this episode we talk about:➤ How Carla and Kasha got involved with the B-Corp movement (6:57)➤ What a B-Corp is and how it’s different (10:09)➤ How to become certified as a B-Corp (14:32)➤ How you score your impact as a B-Corp (17:23)➤ What types of businesses can become B-Corp (23:26)➤ The challenges you might face getting certified (26:12)➤ Strategies to start improving your company organization (29:06)➤ How to set and measure KPIs (35:23)➤ How to manage your profit as a B-Corp (37:12)➤ Shifting the definition of “doing good” (42:26)➤ The challenges of running a socially responsible business (43:20)Relevant episodes:➤ How One Entrepreneur Started an Ethical Marketing Movement - The Journey of Sian Conway ➤ How Small Businesses Can Create Sustainable Impact in the World - The Journey of Masami SatoContact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Carla and Kasha:➤ Website ➤ Linkedin➤ Carla Heim’s Linkedin ➤ Kasha Huk’s Linkedin ➤ The United Nations’ Sustainable Development Goals 

There’s one tool every entrepreneur needs to maintain growth and success. It’s not a special skill or an expensive product or even a team of amazing people. It’s accessible to everyone—at any time. The tool is simply the willingness to keep learning. After creating 100 episodes for this podcast, I’ve learned an enormous amount about what it takes to succeed in business while also creating a powerful social impact. But what it all comes down to is learning. Staying open to new ideas, furthering your knowledge on certain topics, and taking advice and lessons from your peers and mentors is critical to business success. I’m so grateful for all the incredible things I’ve learned from my guests over the course of 100 episodes, and I hope you’ve learned a lot, too. If not, it’s never too late to start! In today’s episode, I’m outlining the top five episodes that helped change my understanding or perspective on business and finance. In this episode I share:➤ The origin of the podcast (1:08)➤ What I’ve learned curating and compiling 100 episodes (6:00)➤ How my podcast and business visions have shifted (10:00)➤ My top 5 favorite episodes and what I learned, including the value of debt, using different types of financing, the importance of empathy, how to create sustainable impact, and how to balance profit and mission (13:35)Top 5 favorite episodes: 1. How the Canadian Government is Supporting Women Entrepreneurs and Small Businesses - A Special Interview with the Honourable Mary Ng2. Financing Your Small Business with Purpose - The Journey of Jill Earthy3. Scale your Company with One Powerful Tool: Empathy - The Journey of Sherry Deutschmann4. How Small Businesses can Create Sustainable Impact in the World - The Journey of Masami Sato5. How to Innovate, Adapt, and Grow Your Business - The Journey of Brandi DecarliContact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Connect with Christina:➤ Website ➤ Linkedin Resources mentioned in this episode:➤ Apply Regional Relief and Recovery Loan (RRRF) for Canadian women entrepreneurs in BC➤ The United Nations’ Sustainable Development Goals 

When you think about your business’s impact, you’re probably focused on the services or products you provide. But that’s not the only area where you have the power to make a difference. How you brand and market your business matters just as much as what you offer your customers. No one knows that better than Sian Conway, an ethical marketing strategist and founder of Ethical Hour, who’s changing the way businesses think about their growth strategies.By adopting ethical marketing practices, you can serve your customers better, increase your social impact, and boost revenue. In our conversation today, Sian breaks down the importance of ethical marketing and shares her strategies for appealing to customers, effectively giving back, and meeting your financial goals. You’ll learn how to set smart goals, how to evaluate your business’s sustainability efforts, and how to get started with giving back in your business. About my guest:Sian Conway is an ethical marketing strategist and the founder of Ethical Hour, a global online community for ethically-focused business owners. Sian worked in startup incubation and corporate marketing before starting her own business and community of impact-driven entrepreneurs. Now, she helps business owners around the world figure out how to market their companies more ethically and match their social impact to their profit. In this episode we talk about:➤ Sian’s pathway to accidental entrepreneurship (7:35)➤ Creating a community around the ethical business (11:08)➤ How Sian approach ethical marketing (14:37)➤ How to create a marketing plan that caters to your customers (20:41)➤ How to introduce new ideas to your audience (27:51)➤ How Sian gives back (35:29)➤ Talking about your business impact effectively (41:22)➤ Why Sian has a climate change disclosure for her business (46:25)➤ The financial tools and processes Sian relies on (54:31)➤ Sian’s advice for other entrepreneurs (59:54)Keep ListeningHow these women founders and CEOs built a start-up later in life — listen to Start-Up After Mid-Life Podcast Series. Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Get the R.E.S.U.L.T.S RoadMap - email to christina@christinasjahli.com with a subject line:Yes, Christina. Please do send me that RoadMap – it sounds interesting.Connect with Sian:➤ Website ➤ Linkedin ➤ Instagram ➤ Twitter➤ The United Nations’ Sustainable Development Goals ➤ Creating more impacts through B1G1

Does your business have a global impact? No matter how small your operation is—or how local—you have the power to make a difference on a global scale. You don’t have to change your mission, your customers, or even your location. You just have to be intentional about what you do with your time and money. That’s what Stacey Kehoe realized when she started her company nearly a decade ago with a goal to give back. Today, her company is 20% finished with their goal of giving $1 million to combat global inequality. In our conversation today, you’ll learn About Stacey’s background and how she balances profit and impact in her business. You’ll also gain insights on how to analyze your finances, why it’s important to set ambitious goals, and how to encourage your team to get excited about giving. About my guest:Entrepreneur and marketing expert Stacey Kehoe is the founder of Brandlective, a digital marketing agency based in London. Originally from New Zealand, Stacey worked in the travel industry with a handful of global brands before starting her own marketing agency. Over eight years, she’s built her company into a giving powerhouse that focuses on tackling the United Nations’ sustainable development goal of inequality. In this episode we talk about:➤ How Stacey started her company (6:57)➤ The UN goal Stacey chose to work toward and why (10:37)➤ How Stacey’s travel experience influenced her work (13:42)➤ The various charitable projects she’s worked on (17:57)➤ How to promote your business contributions gracefully (22:02)➤ Stacey’s one million days initiative (26:24)➤ Setting specific goals (28:44)➤ How to balance impact and profit (31:48)➤ The value of good financial advice (34:31)➤ Stacey’s advice to other women entrepreneurs (36:05)Keep ListeningHow these women founders and CEOs built a start-up later in life — listen to Start-Up After Mid-Life Podcast Series. Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Get the R.E.S.U.L.T.S RoadMap - email to christina@christinasjahli.com with a subject line:Yes, Christina. Please do send me that RoadMap – it sounds interesting.Connect with Stacey:➤ Website ➤ Linkedin ➤ The United Nations’ Sustainable Development Goals ➤ Creating more impacts through B1G1

Have you ever thought of your business as one single domino in a long line of dominos? No matter how it might feel, the truth is that your business doesn’t operate alone. Your company is part of a larger ecosystem and economy, one that thrives on mutual support and generosity. That’s how CEO Helen Campbell runs her company. She believes in compassion and kindness over profit and bottom line. That’s why she created a circular economy of giving within her company, one that has a global reach. In our conversation today, Helen talks about her business philosophy, healthcare background, and financial goals. As you listen, you’ll learn how great leadership can help empower employees to do their jobs better; why small impacts make a massive difference; and how to balance financial success with achieving the UN’s sustainable development goals. About my guest:Helen Campbell is the CEO of Knox Audiology in Melbourne. A former nurse and lover of travel, Helen eventually moved to Australia where she began working in a medical-surgical hospital and later became fascinated with hearing. Now, as the CEO of an audiology business, Helen travels the world giving back through her work. In this episode we talk about:➤ Helen’s background in nursing (6:32)➤ What Helen wanted to change within her company (8:14)➤ The power of making small changes (11:13)➤ How to help support other small businesses (17:18)➤ The importance of creating financial systems (19:41)➤ Supporting your employees in doing what they love (22:29)➤ Helen’s advice to other women entrepreneurs (24:58)Keep ListeningHow these women founders and CEOs built a start-up later in life — listen to Start-Up After Mid-Life Podcast Series. Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Get the R.E.S.U.L.T.S RoadMapYes, Christina. Please do send me that RoadMap – it sounds interesting.Connect with Helen:➤ Website ➤ Linkedin ➤ The United Nations’ Sustainable Development Goals ➤ Creating more impacts through B1G1

How can you create a company culture that prioritizes giving back? After all, it’s hard enough to build a positive company culture, let alone one that centers around helping others. However, with the right attitude and resources, it’s completely possible. That’s the thinking that fueled entrepreneur and former nurse Victoria Sylvester to develop and scale her company. The first thing Victoria did to lay the foundation for a culture of giving was to put her employees first. Creating a people-centered business helped her employees feel empowered to give back.  Today, Victoria and I discuss her people-first mentality and the road that led to her becoming a CEO. You’ll learn why profit and loss isn’t the end-all-be-all when it comes to business success; Victoria’s philosophy on delivering value in business; and how to give back as part of your daily operations. About my guest:Victoria Sylvester is the CEO of Acacia Training, a UK company that provides specialized educational training to people in the health and wellness sector. Victoria started her career in nursing, where she began training student nurses and healthcare support nurses. After seeing a market for career guidance, she started Acacia with her mom, who worked in the private healthcare sector. Victoria has since transformed Acacia Training into a publicly listed company that focuses on education as one of the UN’s sustainable development goals. In this episode we talk about:➤ Victoria’s background in nursing (5:53)➤ Why people are the center of Victoria’s business (7:14)➤ Why Victoria partners with B1G1 (13:27)➤ How Victoria used giving to help improve the company (15:24)➤ A trick to keep employees incentivized (17:57)➤ The UN sustainable development goals Acacia focuses on (20:05)➤ How to value your business beyond profit and loss (22:59)➤ Victoria’s advice to other business owners (27:16)Keep ListeningHow these women founders and CEOs built a start-up later in life — listen to Start-Up After Mid-Life Podcast Series. Contact MeReady to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.Get the R.E.S.U.L.T.S RoadMapYes, Christina. Please do send me that RoadMap – it sounds interesting.Connect with Victoria:➤ Website ➤ Linkedin ➤ Instagram ➤ The United Nations’ Sustainable Development Goals ➤ Creating more impacts through B1G1