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Hello Blink Show
32 minutes | 10 days ago
27: State of the Show
SponsorWe want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing.Key TopicsIn this episode, we take a step back to look at how the show has performed over the past year. The Hello Blink Show is almost 1 year old, and we want to thank everyone who listens to the show!Specifically, we dive into the listener and download metrics to try look for patterns to determine what worked and what did not work over the past year. Harris talks about his new podcast, "Pipeline Meeting," that specifically dives into sales process and teases his new product, Intro CRM. At the end, Harris and Shawn asks listeners to submit their own thoughts to the show about what they want to hear in 2021.One Powerful Quotation17:50 - Harris: "I think that we're doing a good job giving people exposure [and] access to what happens in the business side of the shop, which is obviously more important when it's your business."Key Topics 1:20 - Harris talks about the reasons for moving the show hosting to Transistor.fm for the foreseeable future. 1:50 - Harris mentions that he has started his own podcast, "Pipeline Meeting," where he talks about the sales process and his own customer relationship management software, Intro CRM. 8:15 - Shawn dives into the metrics of the Hello Blink Show over the past year. We grew from only a handful of downloads to over 100 each episode. 12:45 - Shawn looks at the episodes that did particularly well, including SEO vs. SERP, how to become an engineering consultant, and IP clauses in contracts. 16:15 - Harris mentions that the practical, business-oriented topics seem to do the best. 18:10 - Shawn notices that when the guest had a large following, the episode had a larger number of downloads. 19:00 - Shawn and Harris talk about working to be inclusive on the show. 21:15 - Harris talks about the future plans for the show. 23:00 - Shawn mentions that he wants to continue covering the psychological aspects of running a small business, and Harris offers his own personal story regarding raising a family while taking on the risk of working for himself. 27:30 - Shawn asks audience members to give their thoughts: what do you want to hear in 2021 from the Hello Blink Show? Reach out to the show via Twitter (@HelloBlinkShow) or email (info [at] helloblinkshow [dot] com). 30:25 - We hear from one of our listeners, Nathan Mangar, a maker who runs tecknologg.website. List of ResourcesPodcast - Pipeline MeetingIntro CRMHost Contact Informationshawnhymel.comkennyconsultinggroup.comLinkedIn - Shawn HymelLinkedIn - Harris KennyTwitter - Shawn HymelTwitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0
1 minutes | 10 days ago
Trailer for the Hello Blink Show.
59 minutes | 24 days ago
26: Marketing and Sales: Friends or Foes?
SponsorWe want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing.OverviewIn this episode of the Hello Blink Show, Harris and Shawn wanted to share their presentation on sales and marketing for Boulder Startup Week 2020. They are joined by Katie Hackos to delve deeper into retaining customer relations but the disconnect between sales and marketing can have adverse effects on these efforts. Listeners will hear their insights on communicating with customers and why marketers and sales people should work together. They explore the dynamics to why these departments operate in different directions and include best practices. This episode is an interactive, mock business discussion as they elaborate on these topics.One Powerful Quotation36:01: Harris: “...If you’re not creating a culture where everyone feels bought into what’s happening in the sales side of the business, you are not helping that build a culture that’s going to help the company grow in the long run…People need to understand what the sales team is thinking about. How they’re thinking about it. Marketing needs to know what the sales numbers are.”Key Topics 4:25: The episode kicks off with Katie, Harris, and Shawn introducing themselves and their work background. 8:15: Shawn is introduced as Chief Marketing Officer of boulder.io as he prepares to meet with the CEO to cover their annual statistics. 12:54: Harris is introduced as Director of Business as he shares his reflections of boulder.io. 17:15: Shawn and Harris answer questions from viewers and discuss their mock roles. 25:46: Shawn continues his talks on why marketing teams should recognize KPIs to discover buyer personas. He also explains the Pareto Principle. 33:14: Harris talks about the dysfunctions in sales teams and why this department should not be disjointed with marketing. He also discusses the prisoner’s dilemma as it relates to business strategy. 41:40: Shawn talks to the audience about The Hello Blink Show. 43:08: Shawn clarifies the Pareto Principle, and Harris/Shawn discuss calculating the lifetime value of your customer base. 48:56: Harris and Shawn articulate the most common and costly mistakes they’ve witnessed in organizations for sales and marketing. 52:50: Harris and Shawn respond to why there are no chief revenue officers in more organiza-tions. Harris thinks there is a cultural shift in venture capital moving away from having this position. List of ResourcesWebsite - Bonusly Website - Boulder Startup Week Website - Prisoner’s Dilemma Article - Round canoe syndrome Website - Pareto PrincipleLinkedIn - Ben TravisGuest InformationKatie Hackos is a high spirited and energetic Account Executive for WonderProxy, a SaaS company, who successfully manages accounts and contains a proven track record of retaining customer relations. Her specialties include: Retaining and building B2B and B2C relations, sales closer, superb communicator across all media platforms. LinkedIn TwitterHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Katie Hackos.
42 minutes | a month ago
25: Using No-Code Apps to Get to Market Faster with Lola Ojabowale
SponsorWe want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing.OverviewWhether you have a new product idea or business project, listeners will appreciate hearing her experience with developing and building software applications. Lola is involved in the Atlanta tech startup scene, where she currently runs Lunch Pail Labs, a digital product studio and consultancy. Her insightful remarks range from being a solopreneur to the trends in risk capital investments. One Powerful Quotation30:35: “I think the rise of the almost solopreneur I think we’ll see more of in this decade enabled by some of these tools that just enable you to do so much more with your time like the automation tools as a one person business.” Key Topics 2:01: Harris opens the show by asking Lola about no code development. 3:27: Lola shares use case examples of no/low code and internal business productivities that can be automated including web flows and domain sites. 6:02: Shawn asks Lola about cross app development tools. 7:21: Shawn further inquires with Lola about API integration for hardware. 8:48: Shawn and Lola discuss custom, no code solutions that have integrated tools for transferring data. 9:53: Lola shares her background and the inspiration behind her business, Lunch Pail Labs. 11:42: Lola explains how she runs her business and acquires clients. 14:42: Lola digresses on this year, how remote work and networking help her succeed, and her thoughts about what it means to be an entrepreneur. 18:40: Harris asks Lola about her client base and their type of use case needs. 23:07: Lola talks about being a venture scout at Indie.VC and explains the difference of risk capital. 27:00: Lola responds to Harris’ commentary on venture capital and the idea behind the “power law” compared to independent risk capital. 29:19: Lola adds to Shawn’s remarks that there is a gap in raising capital. One of the trends has been the exchange for equity in business by providing human resources they need to grow and scale their business. 32:32: Lola shares another trend in revenue sharing type agreements that invest in people that want to develop and create. 34:06: Shawn and Lola talk about networking and how she became involved in the startup scene. Lola highlights how early connections can help shortcut your business growth and create partnerships. 37:08: Shawn and Lola further extrapolate on how these partnerships facilitate finding clients/customers. 39:27: Harris inquires with Lola about considering building her own product. 40:14: Harris wraps up the show and asks Lola to share her contact information. List of ResourcesWebsite – Lunch Pail Labs Website – MicroConf Community Website – Zapier Website – Integromat Website – Elementor Website – Wordpress Website – Squarespace Website – Wix Website – Indie.VC Website – Adalo Website – Bubble LinkedIn – Robert Walling Website – TinySeed Investment Thesis “Power Law” Website – Steve Case’s “Rise of The Rest” Website – Intro CRM: Harris' new project, built with no-codeGuest InformationLola Ojabowale runs Lunch Pail Labs, which is a digital product studio and consultancy. She works with clients to plan and execute the initial versions of their products with no and low-code development tools. Her background is a mix of product, strategy, and operations, and she has built products for herself and others. When she's not running Lunch Pail Labs, she's active in the venture and startup community. She is a scout at indie. vc and works with various early teams. She is a graduate of Dartmouth College and a native of the Washington D.C. area who currently resides in Atlanta, Georgia. Twitter LinkedInWebsite – Lunch Pail LabsWebsite – PersonalHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Lola Ojabowale.
51 minutes | 2 months ago
24: Avoiding Technology and IP Clause Lawsuits with Mark Tyson
SponsorWe want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing.OverviewIn this episode of the Hello Blink Show, Harris and Shawn welcome back legal expert and attorney, Mark Tyson. Mark shares some legal advice in negotiating contracts and how to handle particular pitfalls with your employer or contractor. One Powerful Quotation43:47: Shawn: “Read your damn contract.”Key Topics 3:17: Shawn opens the show by asking Mark about the invention of assignment clause in contracts as a conflict of interest for ownership. 7:18: Shawn discusses with Mark about forgoing statutes as an employee. Mark recommends negotiating your contract and understanding all of the terms/conditions. 10:20: Harris asks Mark about defining formal employment agreements as an employee with a small company or startup. Mark encourages listeners to be upfront with the employer and the reality behind trying to copyright ownership. 12:49: Shawn inquires with Mark about red flags in contracts and when to seek legal advice. Mark highlights what to be look out for in the contract language. 15:31: Shawn and Mark agree that everything is negotiable; Mark adds this can leverage your value including compensation, benefits, stock options, etc. 18:25: Mark explains his definition of inventions and how they are defined in contracts. He delves into the prior ownership clause and the importance of due diligence. 27:32: Mark responds to Harris’ comments on future success and how contract negotiation are formulated. 31:14: Mark explains the difference between prior ownership and background technology clauses and their implications. 33:37: Shawn asks Mark about disclosing prior inventions or body of works on contracts. 37:02: Harris asks Mark how people should approach seeking legal advice. 40:45: Mark discusses contract negotiation and reasons you need to ask good questions. He suggests sample agreements and why pricing isn’t always the benefit of the bargain. 44:34: Mark talks about the risk-analysis in the value of contracts for ownership. 46:48: Harris shares his final thoughts for the episode, and Mark adds that enforcing new contracts is contingent on additional independent consideration and covenants such as noncompetes or non-solicitations. List of ResourcesExample of Invention Assignment ClauseAssignment of Inventions - Research or any other work performed while working on the behalf of CLIENT to CLIENT. You agree that all Inventions, research or any other work performed while working on the behalf of CLIENT that are developed using the equipment, supplies, facilities, or Proprietary Information of CLIENT or result from or are suggested by work performed by you for CLIENT or are conceived or reduced to practice during your contract term with CLIENT and relate to the business and products, or to the actual or demonstrably anticipated research or development of CLIENT.Example of Prior Inventions ClausePrior Inventions - It is understood that all Personal Inventions, if any, whether patented or unpatented, which I made prior to my employment by the Company, are excluded from this Agreement. To preclude any possible uncertainty, I have set forth on Schedule A attached hereto a complete list of all of my prior Personal Inventions, including numbers of all patents and patent applications and a brief description of all unpatented Personal Inventions which are not the property of a previous employer. I represent and covenant that the list is complete and that, if no items are on the list, I have no such prior Personal Inventions. I agree to notify the Company in writing before I make any disclosure or perform any work on behalf of the Company which appears to threaten or conflict with proprietary rights I claim in any Personal Invention. In the event of my failure to give such notice, I agree that I will make no claim against the Company with respect to any such Personal Invention.Example of Background Technology ClauseThe parties acknowledge that certain intellectual property developed, acquired, or otherwise obtained by Contractor prior to, or independently of, this Agreement (collectively, “Background Technology”) may be used by Contractor in the performance of Services. Contractor shall not include Background Technology in any deliverable or Work Product without Company’s prior written consent. Contractor unconditionally grants to Company a non-exclusive, perpetual, irrevocable, worldwide, fully-paid right and license, with the right to sublicense through multiple levels of sublicensees, under all of Contractor’s intellectual property rights in any Background Technology incorporated into or necessary for Company to fully utilize and capitalize the Work Product, (a) to reproduce, create derivative works of, distribute, publicly perform, publicly display, digitally transmit, and otherwise use the Work Product in any medium or format, whether now known or hereafter discovered, (b) to use, make, have made, sell, offer to sell, import, and otherwise exploit any product or service based on, embodying, incorporating, or derived from the Work Product, and (c) to exercise any and all other present or future rights in the Work Product.Guest InformationMark started his own law firm, Tyson Law PLLC, to help entrepreneurs and small businesses with their legal issues. TwitterLinkedInWebsiteHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Mark Tyson.
41 minutes | 2 months ago
23: How to Hire Engineering Contractors with Matt Liberty
SponsorWe want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing.OverviewIn this episode of the Hello Blink Show, Harris and Shawn interview Matt Liberty. Matt shares his experience with finding contractor work and how you should go about referrals and selecting the best candidate. Listeners will hear his advice as Matt discusses his company, Jetperch, and their tool, Joulescope. One Powerful Quotation20:47 Matt: “Overall, trying to find better ways to do your job, find better ways to value your work and value the parts and work you have and how to negotiate with local people as well to do it. I found that working through these freelancing sites has helped me figure that out better and be better positioned.”Key Topics 1:31: Shawn opens the show by asking Matt about his self-employment experience as a software consultant. 2:06: Matt explains why he developed Joulescope as a way to measure the dynamic range of battery power. 5:32: Harris inquires with Matt about his go to market and direct sales strategy. Matt describes how his operations and contract manufacturing work. 8:59: Harris asks Matt about his scaleability and why working with distributors is a roadmap to get back to working with engineering. 9:44: Matt describes his freelance process discerning that his manufacturers/designers act as his engineers, and smaller projects were relegated to others with varying degrees of success. 10:53: Matt notes his success with freelancers has been with designing his logos for Jetperch and Joulescope. 12:14: Shawn follows up with Matt on his experience with hiring freelance engineers. 14:16: Matt shares what he believes is the biggest challenge. 15:29: Shawn asks Matt about his experience with managing freelance, software engineers. 17:32: Harris surmises that the risk benefits of freelancing are not worth the hidden and unseen costs. 19:06: Matt explains the differences in using Fiverr, Upwork, and Freelance.com for finding artists and freelance engineers. 22:47: Matt highlights why finding your community and leveraging relationships can can develop key strategic partnerships. 25:16: Matt explains the tradeoffs with screening and hiring, qualified talent as full time employees versus paying freelancers for one time transactions. 27:28: Shawn asks Matt his recommendation on a project management framework with freelancers. 30:37: Harris asks Matt why you should consider using freelancing for accelerating the growth of your business. Matt encourages listeners to delegate responsibilities to those with the skills you need. 34:51: Matt adds to Shawn’s commentary that the scaleability of your business can determine the amount of work to give your partners. 36:28: Matt shares the percentage of managing his product engineering and customer service. 38:00: Shawn and Harris wrap up the show, and Matt shares his contact information. List of ResourcesWebsite - Jetperch LLC. Website - Joulescope Website - Contextual Electronics Forum Website - Shopify Website - Upwork Website - Fiverr Website - Freelance congruentgraph on FiverrGuest InformationMatt Liberty is the creator of Joulescope, the easy-to-use, affordable test instrument for low-power design, and also the founder of Jetperch LLC, a software and hardware engineering consultancy. Matt was the primary inventor of Hillcrest Labs' Freespace® motion control technology, and he was granted 27 US patents. Matt has a broad engineering background encompassing digital signal processing, PCB development, FPGA development, and software development in C, C++, and Python.TwitterLinkedInHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Matt Liberty.
51 minutes | 3 months ago
22: Building and Selling Your Business with Mihir Shah
SponsorWe want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing.OverviewIn this episode of the Hello Blink Show, Harris and Shawn interview electrical engineer, Mihir Shah. Mihir shares his insights into the success of his latest startup and his acquisition by another firm. Listeners will hear his advice as he shares his experience with selling inspectAR to Cadence Design Systems.One Powerful Quotation9:16: Mihir - “Fundamentally, your business has to make money…And if you don’t understand that this is going to make money, then don’t even bother going to an investor…Investors inherently are not bad people; there’re not sharks; their job is to buy into companies and in many ways help them get to a successful exit so they can get a return.”Key Topics 1:03: Shawn opens the show by asking Mihir to describe inspectAR and how he envisioned the design to debug hardware. 3:43: Shawn inquires with Mihir about the inspiration to form inspectAR as a need for the market. 9:16: Harris advocates for Mihir to make the case for capital investment. 13:55: Mihir tells the story of what he pitched investors inspectAR as a lens for how all interactions and electronics will be done. 19:30: Shawn inquires with Mihir about his acquisition and how that changes the process of growing and building a business if it’s your exit strategy. 24:27: Shawn follows up with Mihir about VC funding and how it met the needs of his business. 27:49: Mihir explains the how and why of his structured acquisition plan. 29:00: Mihir delves into the promenade process and his internal champion at Cadence that made his exit strategy successful. 35:09: Mihir shares his background and why his work experience was so invaluable to his professional development. 46:49: Shawn wraps up the show and encourages Mihir to impart his final advice to listeners. List of ResourcesWebsite - InspectAR Website - Cadence Design Systems Website - Royal Circuits Website - Y Combinator Website - Autodesk Website - Transistor FM LinkedIn - Justin Jackson Website - Paul Graham - Don’t Talk To Corp Dev Website - Axon LinkedIn - Luke Larson Website - LaBarge Weinstein LinkedIn - Colin Wrynn LinkedIn - Alicia GrantGuest InformationAn EE who grew up in a PCB Fab. The rest is history! Previously designed hardware at Tesla and Taser. Joined family businesses to help grow and get schooled in how to build an ultra profitable business that scales. Took those teachings to a couple failed startups, and ultimately inspectAR, which I helped co-found and operate as CEO. inspectAR was successfully acquired this month by Cadence Design Systems, just 18 months after being founded.TwitterLinkedInHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Mihir Shah.
44 minutes | 3 months ago
21: Changing Careers with Lisa Lewis Miller
SponsorWe want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing.OverviewWe chat with Lisa Lewis Miller, career coach, owner of Career Clarity, and author of an upcoming book about changing careers (or starting fresh!). Lisa describes the four pillars for career fulfillment that make up the framework she has been using throughout her coaching practice to assist many clients in their journey. She also discusses the importance of finding a good lifestyle fit (even if that means working for a company rather than entrepreneurship) and how a “bridge job” can help make a career transition smoother. Lisa runs her own career coaching service and is releasing a book, Career Clarity, which is due out on November 17, 2020.One Powerful Quotation 8:45 – Lisa: “Phase one of the career discernment journey is: you need to start with who you are, what you value, and what you prioritize, and use all of those data points to then help you generate some hypotheses and some ideas for what could be next.”Key Topics 0:45 - Lisa talks about starting her journey as a career coach and her upcoming book, Career Clarity, which you can pre-order here (due out on November 17, 2020): https://getcareerclarity.com/order/. 6:30 - Shawn asks Lisa to describe her “Career Clarity” framework to career coaching. Lisa responds by talking about how someone can prioritize happiness in their life and career to achieve success. 8:45 - Lisa talks about doing some self-discovery to figure out what drives a person and makes them happy before trying to find the right job or career. 11:00: - Lisa lays out the four pillars for career fulfillment: strengths and gifts, interests and passions, personality, and lifestyle. 15:30 - Shawn asks where making money fits into the pillars. 20:45 - Shawn asks Lisa to share her views on how much luck plays into career success. 24:15 - Lisa talks about finding a “bridge job” to help people transition from one career to another (or to help prepare for entrepreneurship). 28:15 - Harris asks Lisa about the benefits of not working for yourself. Lisa mentions that if safety and security are high priorities for someone, they may be better off working for a company. 34:00 - Shawn and Lisa talk about “paving your runway,” which involves taking side hustle jobs before jumping into full-time freelance or entrepreneurship. 36:30 - Harris and Lisa discuss the risks of working for yourself while trying to start a family. List of Resources Career Clarity by Lisa Lewis Miller Good to Great by Jim Collins Pivot by Jenny BlakeGuest InformationIf there’s a job out there, Lisa Lewis Miller has probably done it. Lisa is a career change expert and the founder of Career Clarity, a company helping individuals step into the careers they’ve been dreaming of. Her path evolved into coaching after working in digital marketing for nearly a decade at companies like 2U, Edelman, the American Cancer Society, Teen Vogue, Seventeen, Network for Teaching Entrepreneurship and CBS College Sports.Lisa has been featured in Business Insider, US News and World Report, Fast Company, Refinery29 and more, and received her coaching certification as one of only 7 coaches in the world trained in the Pivot Method. Clients praise her ability to see through their excuses, champion their possibilities, and give resume reviews that are like “purifying hellfire.”Lisa is based in Westminster, Colorado and received her bachelor’s degree in economics from Barnard College in New York City.TwitterLinkedIn Instagram FacebookPodcast WebsiteHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Lisa Lewis Miller.
88 minutes | 4 months ago
20: Creating a Marketing and Sales Pipeline with Cyber City Circuits
OverviewIn this episode, Harris and Shawn chat with David and Chris, owners of Cyber City Circuits. David and Chris are working to expand their contract manufacturing (for electronics and PCB assembly) business and need help reaching new customers. As a result, Harris and Shawn perform a live consultation with them to give advice on how to approach marketing and sales.In particular, Harris gives his thoughts on best ways to set up a sales pipeline, and Shawn helps brainstorm marketing ideas. Both Harris and Shawn agree that marketing and sales must be approached with a scientific mindset: experiment and learn from the experiments.One Powerful Quotation 58:45 - Shawn: “Everyone thinks marketing is fun colors and shapes and photographs, and while that is a part of branding, real marketing comes down to ‘what do customers engage with?’...you have to take a scientific [approach] to go ‘I have a hypothesis, I’m going to test it, and see the results.’”Key Topics 1:00 - Shawn asks David and Chris to explain what Cyber City Circuits does. 3:40 - David talks about how he’s working to ramp up a contract manufacturing business within Cyber City Circuits. 4:45 - Harris asks David and Chris about why shipping is a hard problem. 9:00 - Shawn talks about automating shipping processes to allow for capacity and time to work on sales and marketing. 12:00 - David talks about wanting to find more CM customers to help pay for his and Chris's time and provides some examples about what ideal customers would look like. 14:00 - Shawn asks David and Chris to define whether they want to be B2C or B2B. 15:30 - Harris gives his thoughts on setting up sales pipelines. 18:15 - Shawn asks David and Chris to elaborate where their current customers are coming from. 20:30 - David mentions that they currently test 100% all of their boards. 21:30 - Shawn and Harris help David define their current sales pipeline. 23:00 - Harris gives some advice on setting up onboarding techniques when hiring a salesperson. 28:30 - Harris talks about how a good, simple CRM tool can help Cyber City Circuits. 32:00 - Harris and David discuss the various ways to position a brand when it comes to sales. 33:45 - Harris recommends that David and Chris create marketing and sales personas and then use outbound marketing to validate hypotheses about those personas. 36:30 - Harris talks about the customer acquisition process. 37:15 - Shawn asks if Cyber City Circuits is seeing repeat customers for their CM service. 41:00 - Shawn recommends following Hubspot’s tutorials for developing personas. 43:15 - Shawn and David talk about potential problems Seeed Studio’s CM service might run into. Correction in the show: Seeed Studio still offers their Propagate service for low-to-medium volume manufacturing. 45:00 - Chris and David talk about why tooling costs are so high for CMs. 46:45 - Shawn talks about how to find potential customers outside of an existing network along with how to engage with people on Twitter. 50:30 - Harris gives feedback on Cyber City Circuits’ Twitter profile page. 54:30 - Shawn talks about what it takes to create good content. 58:00 - Harris and Shawn talk about experimenting in sales and marketing. 1:00:00 - Harris and David talk about the difficulty in setting up a bootstrapped business. David mentions that he used Shopify to build his ecommerce storefront. 1:01:30 - Harris and Shawn talk about how to test and measure various sales and marketing tactics. 1:07:00 - Harris and Shawn discuss ways to develop good content and apply search engine optimization (SEO) to appeal to a particular audience. 1:12:30 - David and Shawn talk about the necessity of having a good product to start with before being able to market it. 1:14:30 - David talks to Shawn about handling poor designs or customers that want things outside of what a CM can provide. 1:19:00 - Chris and David talk about wanting to transition to being primarily a CM shop with electronics distribution on the side. 1:25:30 - David leaves listeners with some words of wisdom. List of ResourcesHubspot’s Buyer Persona tutorialShopifyGuest Contact InformationDavid Ray and Chris Williamson started Cyber City Circuits to bring our passions for electronics and education together in an effort to make it our full-time job. We bought a full production line worth of equipment to try to pay our bills with and it is kind of working out, but slowly. We would like to find new and innovative ways to contribute to the electronics and makers communities while being able to earn income. We started our store (CyberCityCircuits.com) at the beginning of May and have had several products with varying degrees of success. TwitterWebsite Host Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guests: Chris Williamson and David Ray.
57 minutes | 4 months ago
19: How to Become an Engineering Consultant with Chris Gammell
OverviewIn this episode of the Hello Blink Show, Harris and Shawn interview electronics engineer, Chris Gammell. Chris shares his insights into how he manages his clients and education for his businesses. Chris works as a hardware engineering consultant designing boards for clients as well as teaching through workshops and YouTube videos. He is a co-host of the Amp Hour Electronics Podcast and organizes several Meetups, such as the Hardware Happy Hour in Chicago.Listeners will hear Chris's advice as he delves into his wisdom from his principal companies, including getting initial clients for consulting, billing, and managing his time.One Powerful Quotation3:10 - Chris: “When it comes down to it, I usually say you know get your name out there somehow…it could be a YouTube channel, it could be a Twitter account, it could be a wide range of things, but it has to basically be as what I say is who thinks of you as the second person to call…if you can start to build those second connections, that is the most powerful thing you can do.” --Key Topics 1:18 - Shawn opens the show by asking Chris about his background and why he wanted to start his own consulting business. 2:36 - Chris goes into how he acquires clients and why he believes you should build that second connection. 5:05 - Chris explains his hourly billing and deliverable process. Check out Website - Steve Friedl's Tech Tips: So you want to be a consult-ant…?. 6:22 - Chris shares his latest workings with RF/firmware as part of his consulting expertise. 7:21 - Shawn inquires with Chris about finding tutors for learning about RF/firmware. 9:56 - Harris asks Chris his thoughts about diversifying in the areas of his personal brand. 13:43 - Shawn curiously asks Chris how he transitioned himself into managing contract work with his other roles. 18:07 - Shawn shares the sentiments with Chris and asks why he avoids academia learning. 23:02 - Chris expresses his intrinsic motivation and how he likes to freestyle his work. He also describes how this lead to the creation of the Hackaday Supercon from Maker Faire. 29:00 - Chris agrees with Harris’ remarks on the rise of hardware and explains why he believes sensor technology is the future. 30:20 - Shawn and Chris discuss designing neural networks for anomaly detection and machine learning on microcontrollers. 35:00 - Chris shares how his inbound client leads come from his podcast and referrals. He notes how this process is more open ended and conducive for his business. 36:44 - Shawn asks a follow up question to Chris on how often he declines client leads and manages their interests. 39:03 - Harris inquires with Chris on if he has experimented with value based pricing for projects. Chris delves into why that strategy is more applicable to software than hardware by proof of the end customer value. 43:13 - Harris asks if Chris believes in strategic advising and selling prototype hardware sets the tone for lead generation. 55:53 - Shawn and Harris wrap up the show, and Chris shares his contact information to listeners. List of ResourcesWebsite - The Amp Hour Electronics Podcast Website - Contextual Electronics Website - Analog Life LLC. Website - Steve Friedl's Tech Tips: So you want to be a consult-ant…? Book - The Start Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career - Reid Hoffman Website - ABB Website - Supplyframe Website - Hologram LinkedIn - Brock LaMeres LinkedIn - Thomas Lee Website - Hackaday Superconference Website - Maker Faire Website - Tiny ML Website - Embedded FM - A Little Bit of Human Knowledge With Daniel Situnayake LinkedIn - Daniel Situnayake Website - OpenMV Camera Website - The Engineering Commons Book - Value-Based Fees by Alan Weiss Article - Saas Pricing by Patrick McKenzie Website - Tindie LinkedIn - Ryan Cousins Website - Krtkl Website - Punch Through Website - KiCad Forum Website - Hardware Happy HourGuest InformationChris Gammell is an electrical engineer, podcaster and consultant from Chicago, IL. He has over 15 years of experience in the electronics industry, working for companies in the industrial, silicon, communications, and test and measurement space. Chris runs the following ventures: Full time consultant for Analog Life LLC, where he creates designs for clients ranging from learning platforms to connected sensor networks. Co-host (along with Dave Jones of the EEVblog) of The Amp Hour, a weekly show discussing trends throughout the modern electronics design industry. Instructor and owner of Contextual Electronics, which focuses on teaching electronics design skills for beginners to intermediate students. LinkedIn TwitterWebsite YouTubeHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Chris Gammell.
31 minutes | 5 months ago
18: Building the Black Tech Pipeline Community with Pariss Athena
OverviewPariss Athena is the creator of the #BlackTechTwitter community and founder of Black Tech Pipeline, which helps connect Black technologists with companies looking for employees. She shares her story of growing and managing an online community and how she is turning that into a business.Pariss also provides some great tips on steps companies can take to diversify their applicant pool when hiring engineers and developers. One Powerful Quotation 26:00 – Pariss: “If I’m unsure about something, [I] don’t agree to it. Tell people you’ll think about it and get back to them. If you don’t want to do it, don’t do it. You don’t have to feel pressured to do things you’re not ready for.”Key Topics 0:40 - Pariss talks about launching Black Tech Pipeline, which grew out of the #BlackTechTwitter community and serves to open more opportunities for Black technologists. The site offers a job board for applicants as well as profiles for companies to be more transparent about their commitment to diversity and inclusion. 3:37 - Haris asks Pariss how she keeps her platform to be centered on the job candidate. 5:40 - Pariss talks about how she’s working with others to build out the website. 8:00 - Haris and Shawn commend Pariss on her social media presence and ask how she keeps an authentic voice on Twitter. 9:10 - Shawn asks Pariss about what skills prepared her to launch Black Tech Pipeline. Pariss gives great advice on learning how to say “no.” 10:54 - Pariss talks about how interactions with people changed as her Twitter following grew. 14:17 - Haris asks Pariss which platforms she used to grow her following. She says that Twitter was her main platform and she got lucky with the timing of the #BlackTechTwitter movement. 16:59 - Shawn asks Pariss what companies, especially tech startups, can do to make sure diversity and inclusion are baked into their founding. Pariss recommends that companies engage with various online communities, such as the #BlackTechTwitter community, to build relationships with more diverse groups of potential employees. 19:58 - Pariss, Shawn, and Haris talk about how a more diverse design team can create better products. Haris mentions that engineers and companies should reach out to diverse groups of people to test their products. 27:10 - Shawn asks Pariss about which other social platforms she uses to manage her community. 29:09 - Pariss and Haris talk about their experiences using Basecamp to manage projects.. List of ResourcesBlack Tech Pipeline Black Tech TwitterGuest InformationCreator of #BlackTechTwitter and Founder of Black Tech Pipeline. TwitterHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Pariss Athena.
83 minutes | 5 months ago
17: Creating Quality Content: Why SERP Matters More than SEO
OverviewSearch Engine Results Pages (SERP) are the pages displayed by various search engines when a user searches for a particular word or phrase. When creating content as part of your inbound marketing strategy, you’ll want to employ various Search Engine Optimization (SEO) techniques to have your page rank higher in search engine results. You can use SERP rankings to measure the effectiveness of your content and SEO techniques.In this episode, Harris and Shawn discuss how founders and marketers can use SERP as an important metric to measure the performance of content against particular keywords. They begin by talking about the need to understand a product’s niche and audience before moving into various SEO and SERP tips and tools.One Powerful Quotation 30:10 – Shawn: “You employ all of your good SEO techniques to make [your content] rank more highly, and then you use SERP to measure how well your page [performs in search results].”Key Topics 1:00 – Harris and Shawn talk about life events and various work projects. Shawn mentions that he’s working on a collaboration project with @Odd_Jayy and @glowascii. 4:20 - Shawn gives tips on how to find time to read books. 9:00 - Shawn gives a definition for Search Engine Results Pages (SERP) and why it offers a better metric than Search Engine Optimization (SEO). 11:45 - Harris asks about good versus bad (trickery) SEO. 14:00 - Shawn defines SERP, which is an indication of where your site shows up in search engine results when a user searches for particular keywords 16:15 - Harris talks about Google’s new shopping tab 17:15 - Harris and Shawn talk about how product search engines within a site (e.g. Amazon’s search) differs from broader search engines, like Google. 19:00 - Shawn mentions a recent development where people are receiving random packages containing seeds. It turns out that this is a part of a scam to boost Amazon reviews for vendors. 21:08 - Harris and Shawn give their perspectives on running traditional outbound marketing techniques, such as running Google or Facebook ads. 23:52 - Shawn recounts his experiences creating content for SparkFun and how successful it was at driving pageviews. 25:40 - Shawn talks about creating content to maximize SERP number. Namely, “evergreen” content that continues to draw users for years after posting offers some of the best SERP value. 29:53 - Shawn describes how SEO can be used to boost SERP. 30:30 - Harris and Shawn give reasons for why they’re using Binho, LLC as an example of how to create evergreen content for a niche audience. 31:01 - Shawn describes the importance of patience with inbound marketing. 33:20 - Harris talks about reusing and distributing content. 34:27 - Shawn talks about why voice and video should (probably) not be your primary content for inbound marketing (at this point in time). Most search engines still prioritize written content, so written content should be your focus. 39:03 - Harris introduces his new project: Intro CRM. 41:11 - Shawn helps Harris brainstorm ideas for evergreen content that could be created to drive traffic to his new service. 49:58 - Shawn mentions that Neil Patel’s Ubersuggest tool can be very helpful for discovering keywords, creating article titles, and analyzing people’s search patterns. 51:29 - Shawn introduces the concept of pillar content, which is a collection of related articles that link to each other and all pages link back to a single, important piece of content. 56:22 - Harris asks what would be good content if your audience doesn’t know the right words or jargon to use (i.e. they don’t know what a “host adapter” or “CRM” is). 1:02:23 - Shawn talks about setting your expectations when competing with content from large companies. 1:03:05 - Harris stresses the importance of having a good, differentiated product to start with. 1:06:52 - Harris and Shawn talk about how to market products that may not have all the features you hoped for on launch. 1:09:21 - Shawn recommends the book The Innovator’s Dilemma to learn about how to create products that serve a niche well. 1:11:11 - Shawn talks about the importance of needing to market your product while you’re developing it and recommends the book Content, Inc. to assist in this journey. 1:13:50 - Shawn talks about his experiences creating pillar content and measuring SERP. He recommends the tool Serposcope to automatically report the SERP rankings of your site versus various keywords on a daily basis. 1:17:34 - Harris asks Shawn about the tools he uses to measure SEO and SERP. Shawn lists Neil Patel’s SEO Analyzer and Rank Math SEO for WordPress in addition to the previously mentioned tools. 1:19:29 - Harris talks about his poor experience working with an outsourced SEO firm. 1:20:26 - Harris and Shawn talk about the skills required to create good content and why building trust is so important. 1:22:02 - Harris and Shawn talk about how to create content that’s relevant to your audience. Shawn recommends the book Youtility for learning how to create valuable, relevant content. List of Resources Rework Sapiens Neil Patel’s Ubersuggest tool The Innovator’s Dilemma Serposcope Neil Patel’s SEO Analyzer Rank Math SEO for WordPress Youtility Host Contact Information shawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information “Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0
59 minutes | 6 months ago
16: Hiring Your First Employees with Jermaine Murray
OverviewOn this episode of the Hello Blink Show, we welcome Jermaine Murray as our special guest to discuss best hiring practices for a company and how a startup can go about recruiting top talent. We ask Jermaine about his experiences that led to founding his own recruiting firm, JupiterHR, and about his role at TandemLaunch.Additionally, Jermaine tells us about his personal experiences growing up and how early experiences with STEM can help keep kids, especially minorities, interested in tech.One Powerful Quotation56:23 – Jermaine: “How you manage your business is how you manage your relationships with your customers, your employees, and with your investors.”Key Topics 1:28 - Jermaine talks about his work as a recruiter. 2:27 - Shawn asks Jermaine about TandemLaunch, a startup incubator in Montreal. 7:09 - Jermaine discusses running his own business, JupiterHR, and how he focuses on recruiting members of the Black community into tech jobs 9:15 - Shawn asks Jermaine about his inspiration for starting JupiterHR 12:47 - Jermaine talks about how his experiences led him to helping companies recruit talent and create a more diverse workforce 16:08 - Jermaine expresses how education (formal and informal) can help create a safe culture at work and curb microaggressions 19:38 - Jermaine mentions that the 2020 goal for JupiterHR is to help 100 Black jobseekers find employment with tech companies. 20:47 - Harris asks Jermaine about his thoughts on companies being more deliberate to hire from a diverse pool of applicants. 23:31 - Jermaine discusses the need for a better education system for low-income communities in the United States and Canada and how that can help with diversity in STEM. 25:04 - Harris and Jermaine talk about the importance of cultivating a safe work culture 30:51 - Shawn and Jermaine talk about how accountability starts at the top of an organization when it comes to creating a workplace culture 31:00 - Shawn asks Jermaine what companies can do to attract top and diverse talent 35:41 - Shawn and Jermaine talk about how a small company can compete with large companies when it comes to attracting talent 37:10 - Jermaine talks about his podcast, the “Launch” by TandemLaunch, which focuses on running startup companies 40:23 - Shawn asks Jermaine what steps companies can take to get a more diverse set of applicants when posting a job opening 42:30 - Jermaine talks about how companies can donate to and volunteer at organizations that help with social causes, such as introduction STEM to low-income schools 48:24 - Harris asks Jermaine what smaller companies can do to show that they care about diversity. 50:37 - Jermaine shares his experiences growing up and how he emotionally connects to the Black Lives Matter movement and protests List of ResourcesTandemLaunch JupiterHR The Launch podcastGuest Contact InformationJermaine is a Career Strategist and Talent Recruiter working at a Startup Incubator in Montreal. With a specialization in Technology. Jermaine has helped over 200 people find new employment in the last three years through his company, JupiterHR. Jermaine currently serves on the board for ICON Talent partners, a non-profit, dedicated to helping companies redefine their Recruitment and Hiring process with regards to EDI. Twitter LinkedInWebsite Host Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Jermaine L. Murray.
59 minutes | 7 months ago
15: Handling Workplace Misconduct with Kia Roberts
OverviewWe welcome to the show Kia Roberts, who worked as an Assistant District Attorney in Brooklyn and the Director of Investigations for the National Football League (NFL) and founded her own company, Triangle Investigations.Triangle Investigations performs third party investigations for companies into allegations of misconduct, including sexual harassment, discrimination, and bullying. Kia talks about why she founded the company, successes she’s had, and what the future of company culture and human resources will look like. We also ask for her opinions on how new and established companies can create and manage a healthy and positive culture..One Powerful Quotation 21:33 - Kia: “Employees are in a position right now where they’re making demands and they’re being heard, and I think at this point, there’s going to have to be follow-through.”Key Topics 0:48 - Harris asks Kia about how her career prepared her to start her own business. 2:30 - Shawn asks Kia what the most difficult steps were for her when starting a business. 3:00 - Kia talks about using an external marketing firm to help with client acquisition. 4:10 - Kia describes how Triangle Investigations works to investigate workplace misconduct, including sexual harassment, descrimination, bullying, etc. 6:25 - Kia talks about how her job at the District Attorney’s office prepared her for launching her own business and how she overcame the hurdles of client acquisition. 7:15 - Harris asks Kia about how she’s integrating technology, specifically Triangle’s Telli platform, into her work as an investigator. 9:54 - Shawn asks Kia how the Telli smartphone app works. 11:30 - Kia discusses how her app helps inform decisions in the rest of her company 13:45 - Harris mentions how Kia’s app fills a need and then asks Kia how she is funding her business. Kia responds that she is bootstrapping her efforts. 15:26 - Harris asks Kia her opinions on what steps someone in a hostile work environment should take to address problems. 18:00 - Kia discusses what happens when companies do not address misconduct. 23:30 - Shawn asks Kia about what kinds of symptoms might appear if misconduct goes unnoticed or unreported in a company. 25:12 - Shawn then asks what might companies do to maintain best practices around minimizing and addressing misconduct. 26:04 - Kia mentions the “No Jerk Policy.” See below for a book recommendation. 27:00 - Shawn asks how a company can enforce misconduct rules. 29:15 - Shawn shares his experience with diversity (or lack thereof) in the tech world. 31:09 - Kia and Harris talk about how fighting discrimination needs to be at the top of the list of priorities for CEOs. 35:15 - Kia and Harris discuss how Triangle Investigations provides a level of risk management for other companies. 36:00 - Shawn asks Kia how she recommends new companies go about establishing a healthy, inclusive work culture. 37:51 - Shawn asks Kia for book recommendations. She recommends Book Yourself Solid. 38:48 - Harris asks Kia where people can find out more about Triangle Investigations and how they can follow her on social media. 40:03 - Kia talks about things businesses should avoid doing and what are proactive steps they can take to address misconduct. 42:09 - Harris talks about the effect Glassdoor reviews can have on a company. 44:00 - Kia discusses how nonprofits can be affected by negative Glassdoor reviews. 45:55 - Shawn talks about how mission statements should include what companies do for their employees along with what they provide for customers and shareholders. 47:30 - Harris and Shawn discuss the potential pitfalls of focusing on growth rather than sustainability. 48:40 - Harris asks Kia for advice on how people in leadership positions can better hold each other accountable rather than adopting a defensive posture to maintain the status quo. 52:22 - Kia tells the story of how a pastry shop in New Orleans had to shut down because of a string of sexual harassment lawsuits. 53:44 - Kia shares how she got the idea for Triangle Investigations. List of Resources Triangle Investigations Triangle Investigations’ services and Telli app How To Manage Workplace Misconduct Issues For Remote Employees Book: No Asshole Rule: Building a Civilized Workplace and Surviving One that Isn’t Book: Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Book: Good to Great: Why Some Companies Make the Leap and Others Don’t Guest InformationI am the Founder and Principal of Triangle Investigations. Triangle Investigations is a group of lawyers and expert investigators performing misconduct (sexual harassment, discrimination, bullying) investigations within workplaces, schools, and other organizations. Prior to founding Triangle, I was the first-ever Director of Investigations for the NFL, where I conducted investigations into NFL players and employees accused of violating the NFL's Code of Conduct. Prior to the NFL, I spent approximately a decade as a prosecutor in the Brooklyn District Attorney's Office, finishing my time there as a homicide prosecutor. I received from law degree from Vanderbilt University Law School, and my undergraduate degree from Duke University. I am a native of New Orleans, and currently live in Brooklyn with my husband and our two small children. TwitterLinkedInWebsiteHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Kia Roberts.
56 minutes | 7 months ago
14: Leading a Developer Community with Kattni Rembor
OverviewIn this episode of the Hello Blink Show, Harris and Shawn interview firmware developer, hardware designer, technical writer, and community leader, Kattni Rembor. Kattni shares her insights into how she engages followers and educates her peers. Listeners will hear her advice as she delves into her experience with Adafruit and the process involved with fostering a community on learning CircuitPython. Listen after the closing credits for an update on CircuitPython and how people have been integrating it into finished products!One Powerful Quotation36:00: “I think it’s a huge part of growing a community is being open to changes and open to possibilities because, if you are rigid about things and you expect everything to fall within a certain scope, you’re either going to drive people away or you’re going to have a really bad day.” Key Topics 1:03: Shawn opens the show and asks Kattni about her story with working at Adafruit Industries. She mentions how she became involved writing libraries which led to creating communities for teaching and learning. 6:00: Kattni shares how she started with no programming/electronics experience and has become a self-taught engineer, developer, and community leader. 7:17: Kattni highlights her inspiration for wanting to work with electronics. 10:43: Kattni responds to Harris’ commentary on the tangible results produced from one’s work. 11:22: Shawn and Kattni discuss using Circuit Python versus Arduino. The two compare its programming application for educating users. 17:18: Harris relays a question to Kattni from a listener on her thoughts on the balance between using Circuit Python for education over finished products and how this will change over time. 20:45: Harris asks another a question to Kattni from a listener on adding support for RISC-V as a prioritized, developer tool for educational consideration on Circuit Python. 22:14: Shawn and Kattni discuss how Circuit Python supports specific development boards. 23:29: Kattni gives her perspective on what it means to have a developer community for Circuit Python. 26:02: Kattni talks about the forums she uses for collaboration including Discord and GitHub. 27:27: Kattni describes the free form structure of their forums with admins, moderators, and helpers that reinforce positive feedback and build better relationships. 29:43: Kattni notes that these positions consist of Adafruit employees and members that are active in the public channels. 31:26: Shawn and Kattni reminisce about old bulletin board forums and how moderation teams were made up of volunteer members based on their posts. Kattni adds the one difference with their community help is the quality of the member’s contribution dictates their position. 33:10: Harris, Shawn, and Kattni openly talk about planning a community and go about creating an environment that is open, safe, and non-toxic. 45:11: Kattni answers Shawn’s question on when to restructure your channel setup and curate a community that is adaptable to your audience. 46:47: Harris and Shawn wrap up the show and ask Kattni how they advertise and recruit members. 50:19 (Post-Show): Harris, Shawn, and Kattni address the commercialization of products using Circuit Python. List of ResourcesWebsite - Adafruit Industries Website - Circuit Python Website - Ardruino Website - GitHub Website - DiscordGuest InformationKattni works as an embedded software developer, hardware designer, technical writer, and open source community leader contracting with Adafruit. She is proud to be a woman in tech. Her journey creating things began at an early age in her dad’s extensive workshop in the basement. Kattni’s foray into the world of open source, electronics, and programming began in July 2017 — that her desk has become a mess of wires and circuit boards is still unbelievably exciting. In the rest of her life, she is a maker, creator, programmer, photographer, one-time gardener, and loved partner. She is tolerated by two cats who continue to let her live with them.GitHub TwitterHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Kattni Rembor.
48 minutes | 7 months ago
13: On Invention with Anton Howes
OverviewWe welcome to the show historian and invention lover, Anton Howes. Anton recently released a book, Arts and Minds: How the Royal Society of Arts Changed a Nation, about how the Royal Society of the Arts encouraged invention and innovation during the Industrial revolution. As a result, we are excited to ask him about his thoughts on innovation culture and the nature of inventions.Additionally, Anton shares his findings on inventions that appear to occur later than they should have (“behind the times”), such as the popular tabletop game, Dungeons and Dragons, and the role of government in incentivizing invention. We also talk about pirates.Please note that this interview was recorded on May 4, 2020.One Powerful Quotation 11:15 - Anton: “If you can prove prior art--that you’ve done something before--then if someone takes a patent for the same thing, you’ve got very public proof that they can’t sue you for infringement.”Key Topics 1:00 - Harris asks Anton about how societies and governments can incentivize innovation. Anton discusses his book, Arts and Minds: How the Royal Society of Arts Changed a Nation and how a similar approach might be used to help people find a cure for COVID-19. 7:25 - Shawn asks Anton his opinion on patents: are they good or bad? Anton says that a diverse incentive system is probably the best. 10:30 - Anton talks about how an invention prize can be used to both maintain open source as well as legally protect the inventor from having their creation copied or stolen by proof of prior art. 12:05 - Harris asks Anton about why some inventions seem to be “behind the times.” Anton theorizes that people get stuck in their ways, and so some innovations and inventions seem to take a long time. 16:22 - Shawn mentions a Reddit discussion about Anton’s Dungeons and Dragons blog post. Anton talks about the importance of constraints on invention. 18:15 - Anton talks about other inventions that seem to have been created too late, such as semaphore flags and the flying shuttle. 21:00 - Anton talks about Britain’s promigration policy to attract inventors during the Industrial Revolution. 25:40 - Anton discusses how location matters for inventors to be inspired and work effectively. 27:54 - Shawn asks Anton about how inventors flourished during the Industrial Revolution. 30:00 - Anton talks about the role of the government to incentivize invention in the Industrial Revolution. 32:57 - Anton gives his thoughts on how society can cultivate a culture of invention. 36:56 - Anton shares his personal inventors and invention stories. 39:36 - Pirates! 41:30 - Harris asks Anton if invention is ultimately good for society and humankind. 45:07 - Shawn asks Anton to clarify the “promigration” term. List of ResourcesBook - Arts and Minds: How the Royal Society of Arts Changed a Nation by Anton Howes Blog Post - Innovation: Eyes on the Prize by Anton Howes Blog Post - Age of Invention: Where be Dragons? - Why did it take so long for people to create Dungeons and Dragons? The Adventure Zone podcast - Inspiration for Anton to write about the invention of D&D Reddit discussion about Anton’s D&D blog post Anton Howes’s Age of Invention weekly newsletterGuest InformationHistorian of invention. Has just written a book on the Royal Society for the Encouragement of Arts, Manufactures and Commerce. Currently writing a book on the causes of the acceleration of innovation during the British Industrial Revolution.SubstackTwitter LinkedInHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Anton Howes.
42 minutes | 7 months ago
12: Why Your Business Needs a Bank with Saira Rahman
OverviewIn this episode of the Hello Blink Show, Harris and Shawn interview business banker, Saira Rahman. Saira shares her insights in how she advises her clients. Specifically, Saira discusses broader topics including why financial management is important and what a bank can do for your business legally. One Powerful Quotation17:50: “As you grow, you’re going to want to branch out and have multiple relationships depending on what you need…It all depends on what your niche is and what you’re focused on and the level of knowledge that your banker has not only on your specific industry but also on the overall market.”Key Topics 1:05: Harris opens the show by asking Saira about her background. 2:14: Saira shares how she became a business banker with Alpine Bank. 4:09: Shawn asks Saira about the charter of Alpine Bank. 4:56: Shawn inquires if Saira enjoys her role at a smaller bank. 6:12: Saira shares how she uses Twitter as a means to discussing important items and acquire information for her work. 8:14: Harris asks Saira about her experience with the process of handling commercial clients and the Small Business Administration. 11:16: Saira explains the difference between PPP, EIDLP, and small business loans. She describes the process involved and how they are applied. 15:16: Harris remarks that small banks have been very responsive to loan grants. In turn, he asks Saira her opinion on why it matters what bank you choose. 18:39: Shawn inquires with Saira about protected guarantees with a community bank. 20:17: Saira shares what to research for in bank’s financial statements including their balance sheet, income statement, and loan loss reserve. 22:41: Harris and Saira discuss how choosing a bank should be a considerate decision and personality fit. 25:03: Harris asks Saira about the drawbacks in having only an online banking provider. 27:44: Shawn and Saira talk about why you must have a separate banking account from your personal. 29:33: Saira explains the benefits of using a business credit card to streamline your taxes and help underwrite business loans. She also encourages listeners to work with a CPA. 31:22: Saira notes the value of a business credit card based on the lowest fee and best perk available. 33:49: Harris asks Saira her advise on increasing your financing needs based on capital structure and loan/line of credit requests. She also advises listeners to forecast their finances with a branch manager or accountant to plan out their goals accordingly. 37:01: Saira remarks why it is important to have a continual conversation with your financial adviser through the up and downswings of your business. 38:00: Saira shares what she thinks are the biggest mistakes small business owners make. 40:55: Harris wraps up the show, and Saira shares her contact information. List of ResourcesWebsite - SBA Website - Paycheck Protection Program (PPP)Guest InformationSaira worked for an outsource derivatives trade desk for 11 years after graduating from Case Western Reserve with a degree in Finance and Economics. By 2014, Saira had moved to Seattle and was running the west coast trade desks for 8 banks totaling more than $40b in assets, across 7 states. Last year, she jumped ship and joined the world of community banking at Alpine Bank. Now, she spends most of my time helping the greater Denver community and coming up with innovative ways to finance people's dreams.Twitter LinkedInHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Saira Rahman.
52 minutes | 8 months ago
11: Building and Growing a Software Service Business with Michael Dominick
OverviewIn this episode of the Hello Blink Show, Harris and Shawn interview engineering and programming expert, Michael Dominick. Mike shares his insights on how he operates his business, The Mad Botter, an automation development company focused on making distributed teams and remote work more efficient.Specifically, Mike discusses his service platform for data analysis. Harris and Shawn talk about his success and ask questions ranging from business development experience to inbound marketing strategy. One Powerful Quotation8:03 — Mike: “I would say the government is like the biggest, most bureaucratic enterprise customer you could possibly have, but there are advantages.”Key Topics 0:59: Harris opens the show and asks Michael about the foundation for his company, The Mad Botter. 2:35: Harris asks Michael about the customer types he serves. 3:27: Shawn inquires with Michael about the comparison in business development with military and civilian operations. The two discuss the pros and cons of government contracting and why smaller entities partner with larger institutions. 11:20: Mike advises that niche, proof of concept job proposals are the most widely available and act as a good source for referral opportunities. 13:28: Shawn asks Michael and Harris if they have experienced backlash from working with government contractors. 16:27: Michael describes his product offering Rabbot Automation as a service solution for data analysis among open source platforms. He also discusses his reason as to why he and his team developed Rabbot Automation. 20:57: Michael talks about his niche audience and how he pivoted his inbound marketing strategy. 24:56: Michael shares why Twitter is his favorite platform for business opportunities. 29:07: Michael, Shawn, and Harris share their thoughts on using Instagram, Twitter, and LinkedIn. They note how their content creation differs in response from audiences in each medium. 36:53: Harris asks Michael his experience with how his business has dealt with working with these types of platforms in delivering their product services. 39:50: Michael shares why Apple is the most difficult developer platform to work with. 44:54: Michael explains how he monetizes from an open source platform. 46:20: Shawn asks Michael why he chooses to use close source applications but offers open source as a library for his audience. 51:22: Harris wraps up the show, and Michael shares his contact information. List of ResourcesFacebook - The Mad Botter Twitter - The Mad Botter https://themadbotter.com/Guest InformationMichael is the founder & CEO of The Mad Botter, a software development and consulting company in FL that focuses on software for aviation, aerospace and the agricultural market. He was also the host of Coder Radio on Jupiter Broadcasting for 7 years.Twitter - Michael Dominick Twitter - The Mike Dominick Show Podcast LinkedInWebsiteHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Michael Dominick.
65 minutes | 8 months ago
10: Time Management and Staying Focused Throughout the Work Day
OverviewIn this episode of the Hello Blink Show, Harris and Shawn share tips and techniques on staying focused and productive throughout the day. Working from home can offer a great deal of flexibility, but it comes with the added responsibility of managing your own time. Finding motivation can be a tough challenge when family, chores, and social media vie for your attention.Specifically, Harris discusses the importance of food and exercise over other time management techniques and Shawn weighs in regarding the necessity of rest. The two then give insights on various methods of managing a daily schedule and keeping to-do lists before concluding with some recommended reading material.One Powerful Quotation 26:46 - Harris: “You can use Pomodoro...and whatever other kind of system you want, if you’re not giving your body the nutrients that it needs,...I don’t really care about the system [that you use].”Key Topics 1:15 - Harris opens the show by talking about how he is helping his clients navigate the Coronavirus stimulus and loan programs as well as how he is working with the Make4Covid group in Colorado that is making personal protective equipment (PPE) for healthcare workers. 3:20 - Shawn discusses his recent machine learning project and making his Arduino course free. 7:30 - Shawn talks about motivation to work while at an office versus at home. 10:06 - Harris and Shawn talk about the illusion of looking busy in an office environment. 12:44 - Shawn discusses the problem with distractions and his own personal experiences in understanding his own daily rhythm. 15:31 - Harris gives an account of how he handles motivation throughout the day. 17:47 - Shawn talks about the importance of choosing and structuring tasks to keep focus. 19:07 - Shawn and Harris discuss how nutrition, exercise, caffeine, and alcohol affect focus and motivation. They conclude that diet, exercise, and sleep is more important than any time management program. 28:56 - Shawn discusses supplementing vitamins for helping with focus. 34:01 - A discussion about preventative medicine ensues. 36:51 - Shawn asks Harris about his experience with a nutritionist and how it might be better than going to a doctor. 39:58 - Shawn talks about the importance of getting rest, not just getting enough sleep but also taking time to deliberately abstain from work. Know how your body works! 43:25 - Harris and Shawn discuss staying focused on a granular level: hour to hour. They share tips on various techniques ranging from calendar blocking, maintaining to-do lists, reminder apps, and personal Scrum. 51:56 - Shawn talks about utilizing ultradian rhythms to be more productive and stay focused throughout the workday. 53:23 - Harris and Shawn discuss the various merits and pitfalls of social media in their lines of work and how they affect productivity. 55:56 - Shawn introduces two competing schools of thought: should you use the morning to tackle easy tasks or hard projects first? List of Resources Make4Covid Making It podcast Basecamp Trello Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland and JJ Sutherland Michael Hyatt: Why You Should Never Start With Your Most Difficult Task Brian Tracy: Eat That Frog! Buffer Rework by Jason Fried and David Heinemeier Hansson Work Clean by Dan Charnas The Power of Habit by Charles DuhiggHost Contact Information shawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information “Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0
66 minutes | 8 months ago
9: Legal Q&A with Mark Tyson
OverviewIn this episode of the Hello Blink Show, Harris and Shawn interview legal expert and attorney, Mark Tyson. Mark shares his knowledge and how he advises his clients into incorporating their business while minimizing liability. Specifically, Mark discusses how he helps entrepreneurs and creators as Shawn and Harris weigh in on the importance of legal counseling. The two give their insights as well as ask questions from listeners on recommended steps. One Powerful Quotation26:29 — Mark: “What I would encourage listeners to do is to shift your perspective to… see lawyers…really the value you’re going to find is 'okay let’s do some planning, let’s talk through these scenarios. You know, what am I trying to do with my business? Where are the threats coming from?'”Key Topics 1:35: Shawn asks Mark about an appropriate time to consult for legal advice. 4:20: Harris asks Mark to share about Tyson Law and how he acquires clients from inbound marketing and flat fees. 7:03: Mark talks about seeking consultation and the benefits of having a lawyer. 11:23: Shawn inquires with Mark on intellectual property and the cost of having legal representation for filing trademarks or patents. 15:19: Mark is asked a question from Twitter on the patent filing process being costly and timely. Mark explains how it depends on the product and market. 18:42: Mark shares his thoughts on forming an LLC or corporation. He highlights the differences between them as well as S-Level/C-Level incorporation. 21:37: Mark addresses Shawn’s inquiry into the structure of LLCs and corporations having stock or owner interest in another company. 23:25: Mark further discusses the tax treatment of a single member LLC from the IRS. 24:38: Mark contrasts the legal perspective of how lawsuits are handled with sole proprietorships and LLCs. 25:47: Mark comments on the value of having a good business lawyer for mitigating risk. 27:05: Harris and Mark discuss how strategic conversations are essential, and Mark shares a personal experience when he tried to hire an accountant. 29:23: Mark explains the reasons why most corporations are filed in Delaware. He also notes some of the disadvantages that are associated with it. 33:29: Shawn asks Mark his thoughts on the legal barriers in misclassifying workers as employees or independent contractors for a business. 36:25: Harris and Mark discuss how treatment of workers and the culture of an organization is essential to any successful business operation. Shawn adds that a mission statement should serve to benefit customers, stake holders, and employees. 41:45: Mark delves into the technicality of contracted work including hours, lump-sum pay, and length of engagement that government agencies may clue in on. 44:27: Mark reminds listeners they have a responsibility in educating themselves on any legal engagements they participate in. 46:17: Shawn asks Mark a question from a friend on arbitration and neutral jurisdiction clauses for intrastate/international business and if legal counsel is needed. 50:17: Mark shares his views on interviewing lawyers based on their knowledge, personality, and communication. 53:33: Mark suggests the communication style of your attorney should best suit your needs. 55:22: Mark explains why legal guidance is the surest way for trademarking intellectual property instead of doing it on your own. 59:09: Mark comments why it is important and easier to copyright your medium. 1:01:38: Mark details what are trade secrets and safeguarding that information from the public. 1:03:26: Shawn and Harris wrap up the show with Mark, and he shares his contact information. Guest InformationMark started his own law firm, Tyson Law PLLC, to help entrepreneurs and small businesses with their legal issues. TwitterLinkedInWebsiteHost Contact Informationshawnhymel.com kennyconsultinggroup.com LinkedIn - Shawn Hymel LinkedIn - Harris Kenny Twitter - Shawn Hymel Twitter - Harris KennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Mark Tyson.
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