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Not Your Average Online Marketing Podcast
18 minutes | May 12, 2022
031. 5 Ways to MANIFEST More Money In Your Business
Did you know that I secretly love The Law of Attraction, Manifestation, and some woo-adjacent things!? Yeah, it's true! And today I'm splling the beans on my favorite way to manfiest more in your business and life. When you tune into this week's episode you're going to learn... -> My 5-Step Process for Manifestation -> How to think of manfiestation PRACTICALLY and not just as a "magical art" -> The importance of GRATITUDE and how being grateful for what you have can lead to having even more
17 minutes | May 5, 2022
030. My Facebook Ads Aren't Working, Now What?
In this week's episode of the podcast, we breakdown what to do if you can't get your Facebook Ads to "work"... In this episode you'll discover: -> The ONLY 3 issues your Facebook Ads can experience -> How to diagnose your Facebook Ads issues using your own data -> The steps to take to get your ads working again, even if you've struggled in the past. So tune in, and let's fix some ads!
40 minutes | Apr 28, 2022
029. Email Marketing that DOESN'T Suck With Bobby Klinck
This week on the podcast we're talking all things EMAIL MARKETING - what does it look like to send emails that not only convert but that people WANT to open and read!? During this interview with Bobby Klinck we cover topics like: - How to find your voice and show your style in your emails - Playing the long game with strategic email - Building a business that can work even when there are competitors - Using moments from your own life to write your emails So tune in and lets write emails that get clicked, read, and convert to buyers!
21 minutes | Apr 21, 2022
028. If I Had To Start Over, Here's How I'd Do It
Have you ever wondered what you'd do if you had to start from TOTAL ZERO? I think of it as a fun exercise to see what I would do if i had to start over! This episode details exactly what I'd do to start from scratch to grow a list, build a series, and sell a digital offer.
21 minutes | Apr 7, 2022
027. Facebook Ads for Listbuilding
Want to grow your list with ease and speed - then you need to try Facebook and Instagram ads! When you tune into this weeks episode you're going to learn... -> What to make sure your freebie contains BEFORE you run ads to it -> How to write a simple copy flow that converts viewers to clicks -> The key types of images to create with Facebook Ads for testing -> How to target effectivley with ads. This is one you don't wanna miss!
21 minutes | Mar 31, 2022
026. How We Sold Out Our Coaching Program Without a Launch
Have you ever wanted to SELL OUT your coaching program but we're sure what to do to make it happen? In this week's episode I break down how we sold out our coaching program in 4 short days. When you tune in you'll discover... -> How what we did MONTHS before the program made a huge difference -> The importance of being willing to TALK (on the phone) with potential coaching clients -> How we sold out our program WITHOUT a sales page! So tune in, listen up, and enjoy!
16 minutes | Mar 24, 2022
025. The Importance of CONSISTENT List Growth & How To Do it
If you've been thinking about growing your list this episode is for you. We're talking about the importance of consistent listbuildling - and it's not just WHY listbuilding is so important, but how to do it! When you tune in you'll hear... -> The Importance of list growth for CONSISTENT business growth, not just instant sales -> The relevance of LCV (and what it is) -> How we grow our list consinstently and the strategies you can implement too. I can't wait to hear what you think of this weeks show!
48 minutes | Mar 17, 2022
024. Getting 400 PAYING Leads for a Launch with Marisa Cummings
Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am talking to Marisa Cummings, an Incubator student, which is our group coaching program turned extraordinaire marketer over just a series of incredible launches and events. If you have been eyeing up our coaching program, you want to hear from one of our students, or you just want to have better launches, this episode is for you so stay tuned. I am so excited because this is the first episode of the Not Your Average Online Marketing podcast where we have a guest. I wanted the first guest to be a student that is really crushing it. Show Notes: [01:21] Marisa is an educator and artist who's been in the game for 15 + years. She has been in the coaching space since 2008. [03:29] She helps artists who sell directly to their collectors online. She loves empowering artists in this area. [05:51] As coaches, teachers, and mentors we have to show up and do our marketing part too. [07:10] She did a paid 5-day challenge. [09:13] It is not that our free students aren’t getting results and doing really amazing things. The paid people just show up at a higher capacity. [14:54] Her paid launch has higher engagement, participation, interaction, quality of commitment, and buy-in from the potential members. [16:15] As you serve people where you are, your confidence in yourself and the results you create for other people will expand. [18:33] Art is when someone connects with you energetically. In order to get somewhere, you have to start somewhere. It takes time and practice to get good at what you’re doing. [21:52] If you haven’t put in the time, energy, mastery, and transactional experience to charge what you want to charge, it is going to be hard. [26:23] That lived and invested experience is what allows you to conceptualize your future. You don’t have that if you’re not open. [27:21] It is important to find people that you find that connection with and you trust for coaching. Do your research and take your time deciding if it is the right next step for you. [29:56] You’re not going to uplevel by yourself so find somebody like Zach that you can trust, that knows what they're doing, that has the experience, that has guiding people like you, and then when you go in be open about what that person is sharing. [34:23] Marisa shares some results she has accomplished over the last 18 months. [38:57] She played full out from day one, tried new things, grown and evolved, and that has made all the difference. [41:04] It is so important to dial in your messaging, your marketing, your offer, and how you best serve people. [43:56] It is exciting to succeed with people. [44:50] Check out the Incubator Coaching Program. Links Mentioned on the Show From Zach: Heart, Soul, & Hustle Podcast Zach on Instagram Incubator Coaching Program Connect with Marisa Cummings: Creative Thursday Website Marisa on Instagram
22 minutes | Mar 10, 2022
023. How We Took Our Membership to a Six-Figure Run Rate in 6 Months
Want to know how we've taken our membership to 300 members and a six-figure run rate in just a few short months? Then this episode is for you! When you tune in you're going to learn: -> How we took our membership to its first 100 members in a couple weeks -> The power of consistent promotion to grow your membership -> The common pitfalls of membership (that we've experienced) and how to fix them -> Our 6-month promotional schedule to grow our membership to the six-figure run rate! If you're ready to learn more about memberships (and what we've done to scale ours) you don't wanna miss this one!
22 minutes | Mar 3, 2022
022. Lessons from a NEARLY Failed Launch
What can you learn when a launch goes (or is going) sideways? Can you save it? Should you call it? That's what today's episode is all about - setting yourself up for the maximum level of success with your launches. I'm going to take you behind the scenes of a launch we did that was, well tough, and share with you... -> How to pivot if a launch isn't going well -> Lessons to takeaway from a launch that missed the mark by 50% -> The importance of lead up to a luanch (even if you're short on time) So tune in, listen up, and enjoy!
17 minutes | Feb 25, 2022
021. The 15 Minute Funnel Fix Method
Ever have a funnel that just won't convert? This episode is about my 15-minute process for uncovering WHY a funnel isn't working and the steps to fix it. When you tune in you'll learn... -> My SIMPLE system for mapping out my funnel to pinpoint why it isn't converting where you want it to -> The 4 BIGGEST FUNNEL KILLERS we see, and how to fix them -> Why your funnel will LIKELY FAIL at first, but what you can do to fix that fast Tune in, turn up, and get ready!
17 minutes | Feb 17, 2022
020. How to Figure Out Your Facebook Ads Budget
Have you ever wondered "how much should I spend on Facebook ads?" If so - this episode is for you... Tune in to learn... -> How much you should spend on Facebook Ads each month at a minimum -> How to determine your unique Facebook Ads Budgets -> The important metrics to consider when you run ads
20 minutes | Feb 10, 2022
019. Creating High Converting Freebies
In today's episode we're answering the question: What makes a GREAT and HIGH CONVERTING Freebie? When you tune in you'll learn... -> The 4 key elements of a high converting freebie -> How to choose the best format for your freebie -> The important steps to create a freebie that converts So tune in, and enjoy the show!
21 minutes | Feb 3, 2022
018. Facebook Ads For Listbuildling
Have you ever struggled to grow your email list? What if Facebook Ads could help you automate the growth of your business and email list... hint: they can! In this episode Zach breaks down his favorite way to grow his email list including... -> The type of Facebook Ads everyone should test to grow their list -> The importance of an email list beyond just sales -> The software needed to lower your leads costs So listen in and get ready to grow!
21 minutes | Feb 3, 2022
018. Facebook Ads For Listbuildling
Have you ever struggled to grow your email list? What if Facebook Ads could help you automate the growth of your business and email list... hint: they can! In this epiosde Zach breaks down his favorite way to grow his email list including... -> The type of Facebook Ads everyone shoudl test to grow their list -> The importance of an emai list beyond just sales -> The software needed to lower your leads costs So listen in and get ready to grow!
23 minutes | Jan 27, 2022
017. Behind the Scenes of a 5-Figure Membership Launch
Last week on the podcast we talked about what it takes to have a profitable 5-day challenge - but we're not ALL talk on this show. (I mean I guess we are since it's all talking, but anyway....) On this week's eipsode we take you behind the scenes of a 5-figure membership launch we used doing a 5-day challenge. When you tune in you're going to discover... -> How we positioned our challenge to generate maximum sign ups! -> How we got a 7.8% conversion rate (and all the juicy launch stats your heart desires). -> The simple ad that got us a 4-5x return on ad spend. So tune into this week's episode for all this launch-y goodness.
22 minutes | Jan 20, 2022
016. Running Profitable 5-Day Challenges
Zach has taught hundreds of students, and thousands of people how to run profitable 5-day challenge launches for digital products. On this episode Zach breaks down his profitable 5-day challenge launch system including... The importance of a clear challenge topic The entire framework for running a profitable challenge The important sales emails every challenge should have And more... Tune in to learn what it takes to launch profitably with a 5-day challenge!
22 minutes | Jan 6, 2022
015. Developing Your Customer Journey
How do you go from Social Media Posts to paying customers? That's the key question - and today on the podcast we're talking all about the customer journey from first touch to paying customer. Tune in to learn how to turn eyeballs into customers!
26 minutes | Dec 23, 2021
014. We Sold 300 Candles In 45 Days (Here's What It Taught Us About Online Business)
Did you know that Zach runs a candle company with his partner Simon? Well today, he's taking you behind the scenes and beyond just pouring wax to share the crossover lessons between selling a physical and a digital product! During this episode you'll discover: How OFFERS are the key to success in any business The importance of MENTORSHIP to success The relevance of ROI and METRICS to scaling And so much more... Tune in to learn how candles and course collide!
24 minutes | Dec 17, 2021
013. Should I Be Running Ads Through the New Year?
As the year comes to a close - we see a common question emerging from our audience (that's YOU!). Should I be advertising through the end of the year? In theory a simple question, but in practice the answer varies based on your unique business. In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before you start your ads. Let's get into it!
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