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Healthy Perspectives Podcast
31 minutes | Dec 20, 2021
Communicating with Children about Healthcare
Did you know that it’s still possible to connect with patients even when they don’t know their ABCs? Communicating with children about an illness or disease can be difficult, especially when it’s hard for them to even understand why things are happening in the first place. In the latest episode of Healthy Perspectives, our hosts Martin Kearton and Angelica Kopiczko chat with child life specialist, Jessica Parise. Jessica takes us through the different ways to overcome communication barriers in pediatrics as well as communicating with parents of young patients. Give it a listen here!
34 minutes | Sep 14, 2021
How the Pandemic Continues to Shape Social and Digital Trends
In the latest episode of Healthy Perspectives, our host, Kate Rubin, is joined by Patients & Purpose's EVP, Director of Digital Experience, John Deely and SVP, Associate Creative Director of Social, Patrick Lupinski to talk about how COVID-19 accelerated the need for innovative tech like virtual reality and that with ideas like social+ it’s important for healthcare marketers to think beyond the social platform when communicating with their audience.
30 minutes | Aug 2, 2021
Belonging: A Look at Diversity, Equity, and Inclusion
Check out the latest episode of Healthy Perspectives and hear Gena talk about how the conversation about DE&I in the workplace has changed and why it’s important to create a supportive work environment.
22 minutes | Jun 8, 2021
How do we make digital content accessible for all?
In the latest episode of Healthy Perspectives, our host, Kate Rubin, is joined by Patients & Purpose’s UX lead, Lauren Walliman, to chat about her work in making digital products and content accessible to users of all abilities.
27 minutes | May 5, 2021
Turning a Diagnosis Into an Opportunity: The T1D1 App
In the latest episode of Healthy Perspectives, we meet Drew Mendelow who at 13, after being diagnosed with type 1 diabetes, developed an app to help patients manage their condition.
21 minutes | Mar 10, 2021
Finding Purpose in the Work We Do
Artist and activist Afdhel Aziz, founder of Conspiracy of Love, stopped by the pod to tell us about the work he does in helping some of the world’s biggest brands find purpose and meaning in the work they do. Listen in to this inspirational episode with guest host Simon Mason, EVP of Copy at Patients & Purpose!
32 minutes | Jan 27, 2021
Exploring the Health Side of TikTok
TikTok’s rise in popularity and the increasing amount of healthcare content may indicate it’s time for pharma marketers to engage with the platform. Listen in as Jynette DeMarco, Associate Director of Digital Strategy at Patients & Purpose, explains this social phenomenon and how brands can tap into the TikTok culture.
35 minutes | Dec 11, 2020
Year In Review: Meeting Patients Where They Are
2020 showed us that, in moments of crisis, we have the opportunity to pull together. For our last Healthy Perspectives podcast episode of the year, we gathered a panel of P&Pers around the virtual “holiday hearth” to discuss the concerted effort brands put into supporting patients this year—wherever they may be—and the acceleration of personalized technology and digital initiatives.
33 minutes | Nov 12, 2020
Under the Influence: The Power of Social Influencer Marketing
We had the pleasure of chatting with Nicky Battle, SVP of Engagement Strategy at CDM Princeton, on the evolution of influencer marketing (particularly how healthcare brands are approaching it) and tips for developing impactful influencer strategies.
38 minutes | Oct 2, 2020
Social Trends During COVID and Beyond
Listen in as our host, Kate Rubin, is joined by colleague Patrick Lupinski, VP, Associate Creative Director of Social, to discuss the opportunity brands have on social to foster meaningful connections by respecting consumers’ time and attention, building trust through empathy, and providing value in what they share.
28 minutes | Aug 24, 2020
Patient Perspectives on COVID-19 and Long-term, Durable Trends
We were joined by John Deely, EVP, Director of Digital Experience, and Jennifer Ohlberg, SVP, Group Account Director, as we discussed the new consumer attitudes, habits, and behaviors that are likely to endure beyond the pandemic.
29 minutes | Jul 2, 2020
Do You Speak Patient?
Our Patients & Purpose colleagues Susan Andreas, PhD, Director of Health Literacy and Dina Peck, Chief Creative Officer, sat down with Lisa Fitzpatrick, MD, MPH, MPA, also known as “Dr. Lisa on the Street,” who’s an expert on demystifying health information. In this episode, she shares her point of view on the role the grapevine plays in relaying inaccurate health information, how tech educates patients, why trust is an essential tool for developing an effective doctor-patient relationship, and so much more. This is an episode not to be missed.
13 minutes | May 22, 2020
Patient Perspectives on COVID-19 and Implications for Marketers
Check out our latest Healthy Perspectives podcast where we chat with Marcela Rozo, VP Strategy Director at Patients & Purpose, to understand how COVID-19 is affecting patients in the U.S.
29 minutes | Apr 3, 2020
Women’s Voices in Healthcare
Inspired by Women’s History Month, which falls in March, we discussed the roles of women as health decision-makers and how they are reflected in our work and the larger advertising world.
35 minutes | Mar 6, 2020
The Human Side of Health
A conversation with Mike Porath, CEO of The Mighty
24 minutes | Jan 30, 2020
Voice Assistants: An Audio Download
A jam-packed episode shedding light on the impact of voice technology today, as well as its prospects for tomorrow.
7 minutes | Jan 14, 2020
Future of Healthcare and Digital Tech
Happy 2020! At the close of 2019, we connected with Patients & Purpose colleagues from all different departments to ask 2 questions as they reflected on the end of decade: What piece of emerging tech personally affected their 2019 the most? What do they forecast being a big part of healthcare and digital tech moving into the future? Listen to our latest quick episode to hear what they had to say.
36 minutes | Oct 29, 2019
Follow The Whispers: Talking with Breast Cancer Survivor Michelle Ward
In honor of breast cancer awareness month, Wayne and Ivy spoke with two-time breast cancer survivor Michelle Ward. Michelle shared her journey through diagnosis and beyond as well as how to bring awareness to breast cancer with authenticity.
33 minutes | Sep 5, 2019
Sparking The Conversation On Data & Diversity
On September’s episode we sat down with the marvelous Kendra Clarke, VP of Data Science and Product Development at sparks & honey.
36 minutes | Jul 11, 2019
Health Literacy Makes Better Patients
At Patients and Purpose, we’re driven to make patients better equipped to be in control of their own health. How, you ask? Through the Healthy Communications initiative, a holistic approach to health literacy that ensures all health information we produce is easy to read, find, and use. In this episode, we sat down with Dr. Susan Andreas, VP Director of Health Literacy and Editorial Services, to talk about the Healthy Communications initiative.
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