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Are you starting a brand new health and wellness coaching business online or expanding your brick and mortar into the online space - but you don’t know where to start, what you need, or even how to build a presence online?    Your first step in building a thriving online coaching business is understanding how a sales funnel works so you can optimize the digital marketing space for your business.     In today’s episode, I am walking you through the anatomy of a sales funnel and how to implement it into your online coaching strategy so you can stop feeling overwhelmed and start investing more time in serving your audience.   Resources:   Visit https://yourhealthcoachbiz.com/links/ for a few freebies and to read through my mini-courses. Make sure to go to my Facebook page HERE to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

By conquering our fears, getting uncomfortable, and building the right momentum, we can achieve unbelievable growth in our business and life. The first step is to take action and just go for it.   In today’s incredible episode, I am talking with Nisha Moodley, an Integrative Leadership coach for visionary women who want to make an impact through their work. Nisha was an IIN Coach as well. She is here to talk all about how she built a sustainable business by overcoming her fears, why mindset shifts are critical for pivoting into a business that makes a difference in the world, and the importance of connecting with your WHY.  Resources: Visit https://yourhealthcoachbiz.com/links/ for a few freebies and to read through my mini-courses. Make sure to go to my Facebook page HERE to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

Are you wondering how to increase your prices and strategically plan out your month so you can hit your financial income goals (while also serving your clients and changing their lives)?   Before you even start attaching price tags to your packages, you need to make sure you have the right mindset, prove that your method works and map out your offers..   In today’s episode, I am walking you through the four key steps you need to take to set up a solid and profitable pricing plan that makes you feel confident in charging your worth.  Resources: Visit https://yourhealthcoachbiz.com/links/ for a few freebies and to read through my mini-courses. Make sure to go to my Facebook page HERE to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was. Book: Dirty Jeans by Dr. Ben Lynch

Wondering where to start as a mindset coach when it comes to building out your offers for your mindset coaching business?    While you may already know you want to help your clients with their transformation, it is important to create a process around supporting them even before they book a call.    In today’s episode, I am walking you through how we supported a mindset coach with building out her programs with the done for you - plug 'n play email templates, sales page and done for you programs.   Resources: Visit https://yourhealthcoachbiz.com/links/ for a few freebies and to read through my mini-courses. Make sure to go to my Facebook page HERE to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

Today I am going to be answering a question that I am asked all the time.  How do I build my list without using paid ads? If you don’t know where to start or you have been giving a ton of mommy to paid ads and it isn’t working then this episode is for you.  This episode will be super beneficial to learn about list building in a different way.   In Today’s Episode: [01:44] First, make sure your list builder is specific in the problems that your ideal client is struggling with right now.     [02:46] What is my ideal client struggling with right now at this moment? [03:04] Make sure you are building on platforms that connect directly with search engine optimization (SEO).  [04:24] The simplest way to do this is to make sure you have YouTube, Pinterest, LinkedIn, and Instagram.  You can also have Twitter and you need a Facebook business page all with the same name.   [04:45] On a search Facebook is really high with Google.   [05:06] Create micro-videos and stories for your content.   [07:01] We need to know what our ideal client is intentionally searching for.  [08:33] After sharing your content in bite-sized pieces then you give a call to action. [09:24] Utilize your content in many different ways. Ex: video on YouTube, blog post, newsletter, social media posts, etc.  [10:11] Do your market research first. Test the market with videos and high engaging questions. Look at the answers and create a blog post or video for that content.  [11:35] You can use your Facebook personal page to start testing the market.     [12:11] Reach out to ten people, podcasts, places you would love to collaborate with.   [13:45] Those conversations are the core fundamentals that could help boost your list and visibility.  [15:17] Start putting yourself out there and letting people get to know you and the value you bring.  [17:41] Look at the digital marketing strategy.  It goes beyond one platform.  [18:18] Make sure that you have YouTube and Pinterest.  Examine your own behaviors where you go to search.     [19:53] Make it easy to work with you. [21:53] As you’re looking at the next few months analyzing all the different parts.  [23:01] If your message is super clear then you will see higher conversions on paid ads.   Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my  Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

Today I am talking about an issue that has come up a lot - Imposter Syndrome.  I am going to take you through some of the ways that I have overcome my fear.  I have a lot of anxiety that can often paralyze me and this was anxiety that I had to learn how to reshape and reframe so that I could build my wellness business.  I had to get out of my own way and my own fears.  I am going to share some really significant tips for dealing with imposter syndrome.   In Today’s Episode: [01:57] Embrace imposter syndrome.   [02:18] Imposter syndrome is just fear.  It is all the same concerns we have as a new coach.   [03:06] Step number one is to talk to the imposter syndrome.  Tell yourself the imposter syndrome has nothing to do with my capabilities.  [03:58] We often step into imposter syndrome when we think we have to be perfect.  [04:06] It is important to do some self-analysis. Why are you actually feeling this fear? Why are you not being vulnerable?  Why do you have shame around telling people what is actually going on? [04:46] The second part of imposter syndrome for a lot of us is shame.   [05:31] We have to look back on our journey, but not with shame or blame. [06:26] Most of us as coaches walk around with shame in telling our own stories and we don’t even realize that it is affecting our marketing.   [07:20] It is in that ownership of our story when the imposter syndrome starts to fade away.  [07:29] The last part is the vulnerability.    [08:52] Vulnerability is one of the biggest ways we build trust.   [10:34] The action step is to be honest with yourself about where you have fears.  How are they affecting your mindset? How are they affecting your ability to show up for your client in a way that suits you? [12:12] Our shame and sadness in our journey can affect how we show up and how we present ourselves in life.  [13:13] The same work we have to do on our health is the same work we have to do in our business.   [14:02] The very work for you to overcome your business fears at any stage is the same feelings your clients have about their health.   [14:37] Make sure you are always working on the mindset part because that is more powerful than any blueprint.   [15:43] We should work on our mindset every day because it is going to dictate how we show up in our day. Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my  Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

On today’s episode, I am so excited to have Ashley Beckman here. As a Doctor of Acupuncture and Chinese Medicine, she creates custom healing plans for her clients to transform their health naturally.  She is here to talk all about epigenetics and the root cause of disease.  We will also be talking about detox.   In Today’s Episode: [01:19] Ashley is a Doctor of Acupuncture and Chinese Medicine and an amazing coach.   [01:55] Everything is connected and we have to work layer by layer. You can’t separate things out.  We need to put all the pieces together, have a long systematized detox, and hit all the layers. [04:03] She got into the epigenetics area because she was so obsessed with food, detoxes, and cleanses since high school.  [04:39] Food is medicine. What we are doing every single day can harm us or help us.  Food is something we control.   [05:57] A huge component of epigenetics is how we detox.   [07:41] Ashley kept diving into what food can do, the inflammatory process, and the elimination diet.   [08:55] If we don’t ever get to the root cause, we are just removing triggers.  [09:43] There are a lot of things that we normalize, that are not normal.    [10:32] If you are not getting good quality sleep it is pretty hard to fix anything.  [11:59] It is crucial to prime your body before you start attacking.   [14:28] Some people are great detoxes and not great rebuilders and others are great rebuilders but not great detoxes. We all detoxify differently.  [16:04] Ashley shares her favorite primers, but she also makes sure the sleep and hydration are optimized.   [17:42] She is a huge fan of targeted detoxes every season. [19:41] As coaches we all get to a point where we say we are going to keep digging so that we can save the pain for somebody else.  [21:27] If you are still struggling, it isn’t your fault, but there may need to be another door to open. [22:23] Ashley recommends prevention. She would much rather clean up and try to prevent something in the future that she doesn’t know could turn into something worse.  [23:27] We live in a different world where there is not a one-size approach anymore.   [24:32] There are more toxins, more stress, and more health issues.  Some bodies handle it better and some can’t.  [26:32] With epigenetics you are giving this blueprint of possibilities and we have the control over what we do. We get to pick what outcomes we have.  [27:10] Your mindset and thoughts can affect your immune system.  [30:38] Share guides with your clients that can lead to easy switches.  There are many easy things that are just habits that people need to break and can have a big effect. [32:44] Often there are some minor tweaks that can help a lot of people feel better.     Connect with Ashley: Ashley’s Website Ashley on Facebook Ashley on Instagram Ashley on Pinterest Connect with Rachel: Rachel’s Website The Healthy Hustle Podcast Rachel on Facebook Your Health Coach Biz Website Rachel on Twitter Rachel on LinkedIn Rachel on YouTube Rachel on Instagram Rachel on Pinterest

On today’s episode, I am so excited to have Jes Royston on the show. Jess is a Nationally Board Certified Health and Wellness Coach where she gets to take her clients on their own journey to wellness. She has various other certifications including Gut Health, Ayurvedic Medicine, Cancer Nutrition and Environmental Medicine. Today we are talking about how to show up in your health coach business.  What exactly does it mean to show up? Jes is going to share with you the ways she has structured her business from the start and then we talk about how we both define showing up.  In Today’s Episode: [01:10] Once you get comfortable, let go of the overwhelm, and you have a plan and action steps you can make real progress.  We need to keep it simple and real.  [02:04] Showing up is where we connect.    [03:56] Use the ways of showing up to lead people to your website with your blog and call to action.  [05:03] We have to show up online and offline.  Sharing what you are doing online, offline as well.   [07:23] The offline work and showing up for your audience need to be done first so you can build things online.  [08:26] When you feel overwhelmed pull out your biz journal and make a box at the top of a piece of paper. Think and brainstorm about why you want to teach and what you want to be known for. [09:45] Jes is constantly getting out there sharing about many different topics in many various ways. She is talking about the four areas from her testing phase that she knows her people want to hear about  [10:41] The showing up is actually teaching, connecting, and answering questions.  Bring them in, don’t just treat people like a funnel.   [11:48] If you are not showing up and having the conversation, you are not preparing for the Super Bowl.  You have just sat on the sideline.   [12:49] The listing is ongoing when you get clear. We don’t exactly know in the beginning.  We show up and figure it out as we go.  [14:11] You need to make sure the things you are sharing are things you are applying in your own life. She shares about her cleaners, hair stuff, why she chooses organic and more.   [15:17] Do what comes naturally to you and do not look at what other people are doing on social media.  [17:23] You can offer paid courses, groups, events, and coaching because you have already consistently showed up free. [18:06] Don’t make the mistake thinking that people are bots or funnels. Successful businesses are built on trust and relationship building.  [19:45] When you become known in your niche, people will remember you and refer you to someone they know that does. That referral network is huge! [20:44] Your personal Facebook page can be used to build your brand, show behind the scenes, and share their life, but not to sell.   [22:09] You can definitely ask clients and listeners to share you with friends that would be a good fit. [22:35] We often overlook the personal connection.  Connect with Jes: Jes’ Website Jes on Facebook Jes on Instagram Jes on Pinterest Green Mama Tribe Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

Today I am chatting with Rianna Hill of the Pancake Digibits Podcast. Rianna has been working in digital marketing since first freelancing gigs in 2009, starting Pancake Digital Solutions(R) in 2017, inspired by this freelance work and a passion to improve the social media marketing industry. In this episode, we talk about her experience in a podcasting network.

On today’s episode, I am so excited to have Lauren Courtney here. Lauren started as a holistic health coach. She is a Holy Fire Reiki Master, sound healer, and INTUITIVE medium. Recently she has taken a deep dive into true body intelligence to explore deeper into the body’s systems.  We are going to talk about how to get the hell out of your way.  Lauren is going to break down what she does.  She shares about her spiritual awakening, how she got out of her own way to make drastic changes, and steps you need to take to have a spiritually based business.  In Today’s Episode: [01:50] Lauren was a holistic health coach when she met Rachel.  She is also a healthy and intuitive chef. Four years ago Lauren became a Holy Fire Reiki master and that opened her up to her mediumship and true body intelligence. She is also certified in Integrative Energy Therapy. [02:42] She helps people find their light and their soul’s purpose and why you chose to come into this lifetime.   [05:07] She is an evolver and she takes leaps all the time and often she doesn’t even realize she is leaping.  [05:36] Lauren shares about her spiritual awakening and how her life has changed.  [06:59] She dived deep into energy work and then she started working with coaches.  She wanted to share what she learned with others.   [08:27] During her awakening her mom told her they named her Lauren Courtney because they thought she would drop her last name and that would become her stage name.   [09:42] Often we try to skip right from chapter one to chapter twelve without realizing how much constant work gets you from one chapter to another.   [10:45] We have to be willing to take the leap.   [11:34] We get so stuck because it is easy to stay the same.  It is hard to change your life. [12:24] We can only change in connection with somebody.  [13:02] We all have it in us to make drastic changes, but it is a matter of being stronger than the fear.  The fear of success is just as strong as the fear of failure. If you fail at least you tried.   [16:57] Lauren knew things were right when she didn’t feel stuck and she didn’t feel like she was forcing or selling.   [18:15] Instead of getting stuck in her thoughts she visualizes the clients and the success happening.  [19:36] Lauren found out that can I afford this actually meant am I worthy of this.   [22:51] It is important to do the work and also put it on paper.  [23:32] If you don’t do the work on yourself and show up fully you can’t move forward and make an impact. You have to keep going!  [26:51] Just continue to go for it and take a chance.  [27:46] There isn’t a choice because our purpose here is so big.   [29:17] Lauren helps bring people back to their authentic selves, not the culturally created self that is on the outside.    [29:45] It is super important to listen to that gut intuition.  [30:42] Be around people that are not uncomfortable looking at their dark demons.   [32:50] It is so important for us not to doubt yourself and step past the fear and do the positive talk to ourselves. We need to not be scared to look at the stuff that is uncomfortable.  [34:10] Coaches need coaches.  If you’re a coach you need a team that can help you grow.   [39:10] Get your message and specific voice out there and believe in yourself.   Connect with Lauren: Lauren’s Website Lauren on Facebook Lauren on Instagram Lauren on YouTube Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

This week I am going solo because I am getting so many questions from coaches, fitness trainers, functional medicine practitioners, and chiropractors who are all going into the e-learning space.  They also want to know how to get this done with kids at home or working another job so this job can accelerate.  Brick and mortar businesses are looking to move to more of an online platform.   I am going to start out with some basic fundamentals to lessen the overwhelm so that we can all take a deep breath and truly show up in authentic and strategic ways so we attract our ideal client.   In Today’s Episode: [02:39] It is important to start with the basics first and master the basic essentials first.  [03:06] Head over to the free tools on Rachel’s website and join the free course.      [04:34] First you need to determine your target audience.  It is important to have clarity on who you are creating this content for.  [05:27] Write down the exact pain points of your ideal client and the solution they are searching for.  [07:15] Stay within your niche.  You don’t serve everyone.  That doesn’t work.   [08:13] It starts with getting super clear about your ideal client avatar and this includes their personality and habits.    [09:11] Then in the third column you are going to write down the obstacles and objections. [11:14] Next think of your ideal client in your head.   [11:54] What do you think is going on with your ideal client and what solutions do you offer that could help them? [13:04] Get clear on what you want to offer. Nothing is a one size fits all program.   [14:46] We convert easily when we are super clear on who we serve and how we serve them.  [16:11] What problems are you thinking about specifically and what solution are you offering?  [17:18] When we package up an offer we think who does the offer serve, what problems does it solve, and how can it be an entry for my ideal client to get to know me, love and trust me, and be willing to hire me.   [18:01] Rachel had three signature freebies that she used to lead people to her one on one offers.  What is the thank you page experience? [20:14] We need different opportunities for a client to work with you.  Map out the thank you pages and follow up emails.  [21:44] Make sure you are super clear so your marketing efforts are clear and you're working smarter and not harder.   [23:25] While you are editing your program reach out to friends and family and see if they will test your program and give feedback on obstacles they find.  [25:38] Your ideal client wants to hire you because you probably have a similar story.  [28:58] When we get super clear on the path we wish we would have taken, we can teach the structure we wish was around when we were sick.   [30:10] Learn how to market and sell from the soul.  Be your funnel. [32:25] You are the voice. Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my  Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

On today’s episode, I am so excited to have Jonathan Posey here. He does imperative and essential work. He is an advocate for those of us in the health and wellness industry.  Jonathan is the founder and executive director for the Council of Holistic Health Educators. The Council of Holistic Health Educators is the only nonprofit advocacy association dedicated to protecting, defending, and fighting to advance the rights of holistic practitioners, schools, and stakeholders.  We talk about what we are allowed to say and do as health coaches.  Jonathan helps clarify the current laws to help you get unstuck.  In Today’s Episode: [01:31] Jonathan is the founder and executive director for the Council of Holistic Health Educators. [03:20] Institute for Integrative Nutrition has been a strong supporter.   [04:02] The color system represents the different types of laws of each state.  [06:41] The first thing is that the holistic health community is made up of passionate people with only one goal in mind to help people to live, eat, and feel better.   [07:11] We have significant multi-million dollar opposition in the Academy of Nutrition and Dietetics.    [09:15] We are not up against healthcare or a public policy issue.  [10:48] In March the law was changed in Florida.   [12:11] There is a desperate need for peer mentors, the person that is going to sit there and teach you how to read a nutrition label and how to understand recipes and someone that will just be there.    [13:49] It is not just the traditional one size fits all.   [14:44] The ideal world would have a practice with a medical doctor that oversees a registered dietician, health coach, nutritional therapy practitioner, and a neurologist. They would all work as a team.   [17:07] The Holistic Entrepreneurs Association recently became part of the council. The goal is to bring practitioners together to help them work on the business side of things. [20:47] Rachel speaks from an “I” perspective and shares her experience.   [22:09] Generally speaking what you are able to do in every state is to provide education and guidance for food, nutrition, diet, wellness, and lifestyle. [22:38] If it is publicly available and it can be found in a book, journal, blog, YouTube video, coursebook, education material, or government study it is deemed to be considered public information.  It gets tricky because you can’t do the one on one in 16 states.   [24:57] If your client brings back their lab tests results practitioners have to be super careful to speak generally about the information.  [26:08] Having their doctor involved is paramount.   [28:04] Just because someone has seen a doctor, it doesn’t immediately exclude you.     [29:05] You can contact their doctor with permission and ask them for a prescription to work with you or ask to work together.   [32:06] As humans we choose the path of least resistance.   [33:47] Health coaches can educate in a course format.  They are also able to share their story with a group as long as it is applicable to everyone.  [35:28] If accused of reporting dietetics without a license get their name and information and ask them to send it to you in writing.  Then you can reach out to your school and the Institute of Justice for help.  [38:01] Depersonalize from this business because if you don’t then your own frustrations at the machine will actually blanket different opportunities that can come to you in your business.   [41:01] If your school is a member of the council, the council provides students with one on one individualized support over policies, regulations, and terms to practice.   [41:26] The number one way health coaches and practitioners go wrong is by using disease terms.   [43:13] The next thing that trips up practitioners is what they are putting on their websites.   [47:58] You really need to be mindful of someone coming into your practice by phone or in-person and throwing around disease terms. We can work with someone on obesity and weight loss even if they have seen a doctor for it.    [49:48] It is always about what we are saying. It is rarely about what we are doing. [52:01] Rachel has a formal let’s get on the same page agreement that she shares with clients.  She found a way to say it to fit her personality and not make it feel like she was entering a marriage or divorce.   [53:39] Periodically send the doctor reports letting them know what you are working on with their patient. [55:02] Our job as coaches is to help somebody expand the mind and help someone see there are more factors and that it does take people working together for us to feel epic 24/7. [57:43] The first layer of protection is your intake forms and notifications.   [61:02] Jonathan visualizes that the health coach is putting an arm around the shoulder of their client and telling them they are going to help them and be there for them. Connect with Jonathan: Council of Holistic Health Educators Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

On today’s episode, I am so excited to have Jennelle Gordon here. Jennelle and I have been going back and forth on Facebook for all this time and then she finally got on my calendar for my podcast.  Jennelle is an inspiration for women as a leader, speaker, and educator. She studied tantra and yoga extensively with masters in Thailand after leaving her traumatic past behind for a brighter future. We talk about healthy sexuality, the impacts of shame and fear, and even the importance of talking to our children at a young age.  In Today’s Episode: [02:36] It is such a great time for women to have a voice and for people really to get off their ass and do something.   [05:31] We don’t teach our young girls about healthy sex, sexual boundaries, and owning their body and power.   [07:25] Jennelle was a product of the foster system and experience physical and sexual abuse growing up.   [09:01] She has a book and Ted talks about being trafficked for over a decade. [10:51] As women we have to save ourselves.  We can’t wait for someone else to do it.    [12:11] She made it her mission to find a way to take her ten years’ experience of hell and merge it with what she had learned and come up with a modality that was healing for women. [13:46] What do I know I am supposed to teach? [15:55] When Rachel built her business she had no idea how she was going to do it, but she knew she was going to figure it out.   [17:41] There is so much repression around sexuality.   [18:48] Rachel and Jennelle both knew they couldn’t have a side hustle. They needed to make it work as their full-time work.   [20:11] People don’t want to talk about sex.  [21:51] The fear that we all live in is because we are so scared that somebody may just find that stuff isn’t completely together.     [24:28] Life feels hard so for whatever reason we think someone else’s life is easier.  We all make judgments.  Maybe we will come out of this not judging as much.   [26:51] Right now there are a lot of issues and they are all valid.    [28:42] We don’t want to acknowledge that human trafficking is happening in our own neighborhood. [33:22] People are addicted to social media likes because they think it is attached to their worth and value as a human.   [33:29] The number one fear that humans have is that we won’t be enough and that leads us to the number two fear we have, that we won’t be loved.    [39:14] Trafficking is in local communities all around.   [41:16] It is so ingrained in our lives that sex is bad and wrong.   [42:15] The beauty of each one of us in our own journey is to know that there is somebody that is similar to us and they are our ideal client. [44:14] We have this massive shame around sex and this fear of being judged so we clam up.  [47:12] It has become a mental health issue of people comparing themselves to other people and wanting to be them so bad instead of loving the body they are in. [48:28] Nothing is easy in this life.  Everything takes a regimen. [51:37] Life is about patterns.  We need to interrupt the patterns about how we are training our young men and women. [53:47] We need to talk to our children in an age-appropriate way with proper terminology about sex.   [57:53] The solution is to have conversations with your children and start super young.   [60:41] We need to stop judging and be more accepting of each other.   [61:28] We have to look out for other women and the more we come together the more powerful we will be and we can learn from each other.  Connect with Jennelle: Jennelle’s Website O Factors Website Beyond Freedom International Jennelle on Facebook Jennelle on Twitter Jennelle on LinkedIn Jennelle on YouTube Jennelle on Instagram Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

I wanted to talk about mindset. I am going to talk about two different subjects today. One is the mindset of what it takes to coach and also the mindset of our clients. I have been talking with many coaches and they are struggling with what to talk about and also struggling to be okay to show up even in times where they feel speechless.   I was inspired to share this because I was just talking to a coach and she was sharing many of the things that I felt when I built this business ten years ago. I left a multiple six-figure job and I truly believed that I would go into coaching and everyone would hire me. When I look back on creating Rachel’s Wellness during the first few years of struggle, I think back to what I always had to do. I have felt scared, lost, and every different emotion. What you believe will happen.  That is the Law of Attraction. The Law of Attraction only works when we show up and do the tangible.   In Today’s Episode: [01:15] When I look back on creating Rachel’s Wellness in the first few years of struggle, I think back to what did I always have to do.   [04:10] Many of us became a coach because we thought the information that we found and worked for us should be readily available to others.     [05:55] When you are struggling, you have to tap into your why.  Why did you want to get into wellness coaching? [06:20] You have to start by believing in yourself and creating a vision board.   [06:57] Each one of us has a choice.  It is how we frame our thoughts.   [09:45] We decide to make a choice.  We make a choice to pay it forward to our neighbor or to be of service.   [10:24] Reach out to the people who you know are in similar situations. They are looking for support too.   [12:07] Your why should make you cry.    [13:52] All of the things I researched, I knew that people deserved that education. With education comes power and with power comes choice.   [16:48] Rachel wanted to offer opportunities for anyone to have the power and knowledge.   [18:03] She learned to communicate with people in their voice and not the health coach voice.  [18:51] We’ve stopped talking with actual people and replaced it with funnels and bots.  Conversion happens in awareness, not list building.   [20:11] Please get over this magic bullet solution.   [21:21] This is a world where we truly have to empower people to know what works for their individual body.    [22:39] As a coach we listen and help that person come back to their intuition.   [24:37] Getting clear is really about getting confident that you know what to stay.  We just get stuck in marketing.  [25:34] Our job is to teach this next generation this has got to end. Find what you want to change in this world.   [27:04] It will take all of us. We need the courage and confidence to stop sitting in the should and would.   [29:17] Rachel recommends keeping it simple.   [30:35] There is not a blueprint.  It is an intuitive road that you will develop.   [32:11] She co-created and co-collaborated with some of the finest people out there.   [33:53] You may still need to find your love language to talk to your ideal client.   [35:09] You need to find a way to make it work.  It may not look exactly like you thought, but nothing is ever what we think it is going to be. We can reinvent and redesign, but it is not easy or everyone would do it.  [37:48] Whatever you teach, teach it with conviction.  Show people that you are human and relatable.  Find those people who believe in you.   [38:57] Take the time to get really clear on your why and purpose.   [39:34] People want us to be ourselves and at the end of the day, that is all they need. We all have a story.  [40:23] Follow coaches you believe in and how they show up. Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my  Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

On today’s episode, I am so excited to have my good friend and intuitive Muneeza Ahmed here. We are going to dive into how Muneeza built her business and some of the strategies she uses to tap into what her potential clients want. Most importantly we are going to talk about this vicious cycle of mystery illness and autoimmune that not only plagues us as coaches but also many of the people we love as well.   In Today’s Episode: [02:52] Muneeza is a medical intuitive. She is known as the “The Intuitive Medicine Women.” [04:12] People with chronic illnesses don’t really have a voice. She works to give them a voice and help them figure out the root causes and a plan to get better.   [06:53] One of the biggest problems in health and wellness is that we don’t know the signs. Many of us are walking around with these warning signs.   [08:00] Fatigue is the first sign of a viral illness.   [09:44] When you know the progression and how something affects something you can take your power back.   [10:39] Bloating is another sign that gets missed all the time.   [12:57] Brain fog and anxiety are two other common signs to watch for.   [13:43] Brain fog is a sign of neurological viral illness in your body.   [14:58] 80% of your immune system drops when you have a period. So when you are on your period symptoms show up and these are underlying symptoms.  [15:54] Women are sicker than men because we have more sensitive nervous systems. [17:35] The modern woman needs to put on armor before she walks out of the house. Our armor is our food, supplements, and understanding of your body.   [19:09] Muneeza shares the autoimmune cycle.  [20:51] When we start doing something different, we can influence people all around us.   [21:43] We really have to empower our clients by knowing these warning signs.   [24:23] Autoimmune technically means your body is attacking itself.   [25:25] We have 56 blends of adrenaline. 20 blends that we use for special occasions and 36 blends that are for everyday use.   [26:44] We live in this chronic state of stress. Chronically produces low-grade adrenaline in our bodies all the time and this feeds pathogens like shingles and strep. [29:47] Rachel shares her story working with Muneeza. [31:32] She teaches about forgiveness and compassion for self. In the forgiveness and compassion for self, it’s being able to rewire how that brain works when the adrenaline comes up.   [33:15] There is so much reeducation that we need to be having about health.   [34:03] There is no one protocol for anybody.   [35:42] It starts with being honest with yourself about where these signs are coming from.  [38:11] We have to give ourselves space. Carve your space to give your time to really feel where things really are coming from. Let your intuition inform you.  Connect with Muneeza: Muneeza’s Website Muneeza on Instagram Muneeza on Facebook Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

Maybe you don’t know, but I was a coach too. I didn’t become a serial content creator without knowing exactly what you guys struggle with because I struggled with that too. I couldn’t find niche-specific content. I had to make my own. What I realized very early on is that I had to be extremely clear in what I did, how I went through my struggles, how I went from A to Z, and how I could take my pain and journey and turn that into a product, video series, blog or social media post, so that I could use the digital marketing space to become the international coach that I truly wanted to be.  In the last episode, we wrote down many of the struggles we had so we could begin to identify our story and start to learn how to put this into mini micro-stories and mini messages. In this episode, I am talking about the elements of storytelling and how to create your own brand messages.  In Today’s Episode: [01:28] What I realized very early on is that I had to be extremely clear in what I did, how I went through my struggles, how I went from A to Z, and how I could take my pain and journey and turn that into a product, video series, blog or social media post, so that I could use the digital marketing space to become the international coach that I truly wanted to be. [03:18] Many of us have very complex stories and that is why we feel like we have 10 niches.  It is really important to get clear on your story and on who you want to serve.    [05:38] People don’t buy products, they buy people.  [06:39] People have to know why you put your freebies and offers together, who’s it for, what are the problems you struggled with, the solutions you found and why it is essential for them to sign up for your freebies, webinar, challenge, group, or discovery call.   [07:53] Write down five people that you have helped who had similar issues. Write down the problems and solutions.    [09:01] When Rachel had no money to learn marketing, she followed people and learned from the best.   [09:23] Soap opera sequence is an essential part of storytelling.   [10:08] It is important for us to share these stories because it allows people to understand why we do it.     [11:27] Many times we get so stuck in the perfection that we don’t take time cultivating the why and who.  Be sure to include a call to action.    [12:54] The practice and messy perfection come when you start sharing your message.   [13:03] Story number two is giving them the behind the scenes and back story.   [15:10] Story three is your about me story.   [16:33] We are not a one-stop-shop.  If we were there wouldn’t be the levels of sickness we are seeing.   [17:24] Use introduction (micro-videos) for the things you want to say to people.  [18:47] What is your signature process? What has worked?  How did you do it? What is the story behind this? [20:48] We start to develop stories around our products because we know the pain and the pain turns into the product.   [21:03] If you are not converting then you are not clear on the pain, problem, desire, and promise.   [24:26] Rachel focused on attraction marketing.  She focused on letting people know how she handled all the problems in her life and with her family.   [25:44] She was very successful because she was really clear on the pain and what she wanted.  She was able to show results. [26:08] People have to hear from you what you went through to trust you.   [27:17] Rachel teaches how to build authority, keep it simple, and be smart with your time.  [28:31] Always do market research to find out what your people want from you so you can serve them better. Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my  Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

On today’s episode, I am talking with Lisa Fraley. Lisa attended the Institute for Integrative Nutrition and is a lawyer. Today’s topic is crucial. Lisa will be sharing about what is happening in Florida and some of the changes. She will also be talking about verbiage you can and cannot say no matter where you are in the world. Finally, she also gives some amazing action steps about how to protect your business and where to find the information that you need.  In Today’s Episode: [01:11] Lisa attended the Institute for Integrative Nutrition and is a lawyer. [02:29] It is not until we get out of the school, that we are faced with figuring out how to protect our business.    [03:15] Lisa and Rachel are hoping this podcast will empower you.   [04:56] You always want to be protecting yourself, reducing your risk, and honoring and protecting your income.    [05:10] If you are working with one-on-one clients, you want to use a client agreement that both of you sign. If you are running an online group or course you want to use terms of use.   [07:37] First, figure out what your state law says. Lisa shares several helpful websites for finding this information.   [09:47] The scariest part is to violate the law and not even mean to.     [11:57] In some states you are not legally allowed to do one-on-one coaching or make recommendations on what people can eat.   [13:34] As a non-licensed practitioner operating as a health coach, we can not talk about disease.  [15:15] You can always talk about your situation and what worked for you.   [18:35] The Florida legislature has relaxed the law around dietetics in some ways. Soon health coaches will be able to do one-on-one work with clients and make individual recommendations. You cannot do medical nutrition therapy.    [20:56] In some states you are allowed to become an employee of a medical office and become part of their team and in other states, you are allowed to contract with a doctor to help in some cases.  [21:29] Health coach records are not medical records. They are coaching notes.   [23:44] If coaches follow the rules, honor what they can do, and support the cause hopefully we will continue to see more changes.   [24:51] It is important to use our voice and make our voices heard to our representatives.  [27:01] We need to get excited that we have the tools and resources to build a successful practice.  [28:24] If you are feeling stuck or afraid, please reach out to Lisa or Rachel.  [30:30] Go back and know your laws first and then get clear and create your vision. [31:19] Lisa has a podcast called the Legally Enlightened Podcast.  [31:53] Discouragement takes you away from helping yourself, your potential client, and your clients. So remember there is always a solution. Just get the information first, so you don’t get yourself in a pickle.  [33:28] Rachel’s action steps: audit your website and look at the verbiage you say. Take videos with your phone and listen to yourself. [34:41] Make sure that you are protecting your business and personal assets. [36:57] Especially right now people need to hear from all of us, health coaches. They need to hear our hacks and how we are handling things.    [38:47] You can still launch things. You may just need a different strategy.   [39:52] They will really want to stay with you when they see you are educating from a heart-based place.  Connect with Lisa: Lisa’s Website How Not to Make Medical Claims and What to do Instead Legally Enlightened Podcast Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

On today’s episode, I am talking with Sonja Bannon. Sonja and I have worked together for many years. She helps driven women entrepreneurs master their online businesses. With 10+ years of design, coding, funnel strategy and conversion experience for the web, she’s got the skills to take you out of frustration and into freedom and profitability, regardless of where you’re starting from. This episode is dedicated to the new health coach. We are talking about the tools that a new coach needs.   In Today’s Episode: [02:21] Sonja is a master web designer and a landing page and sales page designer too.   [03:12] You should stay where you are unless you need to move to another platform because it is going to serve you and help you make more money.    [04:06] First, you need a third-party email service.  [04:56] Once you choose your tool, stick with it, and really learn it.   [05:20] You need to use a professional email.  [07:52] To set up a professional email, first, you need to buy your domain. Sonja recommends Siteground or Namecheap.   [09:24] You want to get a Tax ID, but you don’t need hosting yet.   [10:22] Sonja recommends the CRM ConvertKit. It is a great way to start if you are new or running a million-dollar business.   [12:19] You can build and grow your business on ConvertKit without leaving that platform.     [12:46] If she had ConvertKit and no website, she would sign up for Leadpages. Leadpages is a service that provides opt-in pages, landing pages, and other pages so you can start list building from the beginning.   [14:47] A freebie is a free opportunity for your ideal client to come in and get a sneak peek of what it would be like to work with you.   [16:57] If you don’t know have another platform then definitely go on Leadpages and start building your list. If you do have a platform like WordPress, but you are not comfortable building your own sales pages, freebies, or lead magnets you can also use Leadpages.   [17:37] If you are comfortable with your website platform then learn how to build your own pages and most do offer ready-made templates. Leadpages is great if you have trouble with your chosen platform.   [19:58] In your infancy you want to keep your cost down. It is a lot to build a business.   [20:18] Look at tools that you can start with, but that you can also carry through as you level up.   [21:14] There is not this one perfect platform. If you are with something and it works, continue to use it. Only move when it doesn’t work.    [23:24] You need to start learning to be organized from the get-go. Sonja recommends Google Drive and Dropbox.  [25:10] Trello, Asana, and Teamwork are all great ways to get organized.  [25:34] You will need a way for people to make appointments with you like Calendly or Acuity Scheduling.  [27:32] Calendly and Acuity both offer a way to accept payment for one on one calls, but that is an upgraded feature that requires a paid account.   [28:15] The bonus tool that you have to master is Canva.  [29:51] Don’t spend too much money when you start out. Be strategic on what you really need to build your business. [30:28] Use different option-in freebies for your niches and test them. [34:28] Make sure the people you are hiring understand the wellness brand because it is different from other businesses. [37:17] Don’t fall for the shiny object.  [38:02] A business is not built in one day.   [38:38] Use the free tools that are available to you. [39:32] Social media is for sharing not selling.  [40:38] Use the free tools that are available to you. [41:42] Get clear on your offers and your list building strategy.  Know your niche and ideal client.  Spend the time on your foundation because once you nail your foundation you can always use the advanced strategies. Connect with Sonja Bannon: Sonja’s Website Sonja on Instagram Sonja on Facebook Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

On today’s episode, I'm chatting about how to master your elevator pitch.  I have been in your shoes.  I graduated from the Institute for Integrated Nutrition in 2010. I one hundred percent believed that it would be extremely easy to get somebody to pay $150 for an hour or $297 for the month.  The truth is that I struggled.  I realized pretty fast that I needed to have an extremely clear message. I am going to teach you how to master your hook and your story in an elegant way that doesn’t overwhelm your ideal client.  In Today’s Episode: [01:53] Rachel was diagnosed with multiple diagnoses and she was on life support twice because of Asthma. She had food allergies and sensitivities, and more.     [02:19] How do we find our ideal client? How do we get clear on what we do?   [02:41] Today we are starting with the fundamentals of how to get clear on that elevator pitch.  [03:55] Step number one is to step back from the overwhelm and noise and take a deep breath and get clear on why you started this business.  [04:24] What prompted you to get into this business? After this episode, write it down or video it with your phone.  [05:14] Allow yourself to go deep into that why, the story behind why you came into this practice.   [06:11] Let yourself brainstorm and be creative.  [07:08] Don’t let your overwhelm and fear of perfection of the perfect pitch stop you.   [07:56] I am capable of speaking to my ideal client without perfection.   [08:27] Those who are successful dream so big that nobody believes they can do it.  [09:42] Rachel knew she had to change the game for other moms like her and educate them.  [10:11] Her why has never changed.   [11:18] Change is hard, but she knew that it was vital and essential for her to get clear.  [12:17] She went from a surviving autoimmune mess to the badass thriving woman she is today.  She went from an adrenal fatigued mom to the badass thriving woman she is today because she has the tools on how to address those issues.    [13:01] Start by writing down how you did it. What was happening, what was life like, and when did you drop to your knees? [16:21] We have to do this work because we are in such a toxic world and we want our children to be able to thrive in today’s world.  [18:57] You need to write down how you came out of your wake up problem and fear. When you write it down, you have just spoken to your ideal client. Keep it simple!  [20:11] I worked with ________ who struggled with ________. I helped them with the following steps________ so they can ________.  [22:57] Most moms put themselves last and they will always sacrifice for their children and their family.  Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my  Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.

On today’s episode, I am talking with Dr. Alex Golden. Dr. Alex is a Functional Medicine Doctor known for her integrative MD approach to health through both functional and conventional medicine and for teaching women the tools they need to be their own health advocates. We are talking about brain health and balancing your hormones.     In Today’s Episode: [02:51] Dr. Alex and her business partner Megan started working with Rachel six years ago.   [04:56] In college Alex was having constant pelvic pain. She had undiagnosed endometriosis.   [06:01] Her journey from being dismissed and through her struggles prompted her to go to medical school to serve women with chronic pain. [08:51] All of us have to feel good in order for us to rise.   [10:35] What makes up our experience as women? All those things have to be considered in order for us to be healthy, happy, and passionate about what we do.    [12:10] We need the energy to stand up.  [15:18] There is a disconnect between understanding our bodies. [15:33] You as the owner of your body are the authority on it. You need to be taught all the surrounding aspects of your body. [16:32] If your body doesn’t respond well to one thing then we make a lateral move to something else until we find what does work.   [20:46] Over time we have created all these barriers in our health.  [22:15] When we get our period, that is a time when there is extra information flowing in the two-parts of the brain.  [23:14] When we get our period is an epic time to get information from our subconscious and really get clear on our goals. Instead of having new year’s goals set priorities every single month.  [24:11] Life becomes a lot easier when we really focus on flowing with this instead of reeling against it to be more like the men in our lives.   [25:34] It is important to give our bodies the tools to thrive in life instead of simply surviving in life.      [26:51] Awareness is an important first step.   [28:57] Women have to be empowered to know that our period is actually a superhero. [32:25] Knowledge isn’t power. The application of knowledge is actually power.   [32:37] If you don’t live it and step into that female empowerment you’re missing the most magical part of being a powerful female that is doing your passion in the world.   [35:11] Our thoughts and our emotions have to be mediated by chemicals in our brain.  [36:21] When you realize that it is always you showing up for you and that you are the only one that is going to let yourself down or think mean thoughts about you then it becomes about the relationship between you and yourself. [37:06] If we don’t change the signal that’s being generated between our two ears, there is no amount of supplements in the world that will out signal your own brain.  [37:54] As a natural extension of giving ourselves love and attention we start to eat a little better and move our bodies. [40:11] We are looking for people to show up for us, but even when they do it is not the same.  If it is not coming from your own internal heart it won’t feel the same.   [42:47] Social media can be very useful for finding your tribe. Find your people and love them.    Connect with Dr. Alex: Zesty Ginger Website Zesty Ginger on Facebook Zesty Ginger on Instagram Zesty Ginger on TikTok The Partner’s Guide to the Woman’s Cycle Stress Rescue Stat Training   Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.