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Healthcare Insight for Marketers
46 minutes | 8 days ago
Guiding Marketers toward Growth: How Meghan Keaney Anderson Helps Hubspot Win Hearts and Minds
As VP at Hubspot and one of the most brilliant marketing minds on the planet, Meghan Keaney Anderson is building a worldwide community while driving revenue for the company's all-in-one growth platform. Her expert perspective on making paid ads more effective, writing for search and why content quality beats quantity (among other topics) is guaranteed to raise your marketing game.Show mentions:Hubspot AcademyThe Growth Show Podcast
34 minutes | 2 months ago
SHSMD President Holly Sullivan Believes This Is Healthcare Marketing's Moment
In the words of Holly Sullivan, senior director of strategic marketing at Spectrum Health and president of the board for the Society for Healthcare Strategy and Marketing Development, "Our organizations are looking to marketing to help get through this." In this episode focused on effective leadership and communication during a crisis, you'll learn how she's helping her 14-hospital system and 4,000+ SHSMD members rise to the occasion and guide their communities toward recovery and growth.
45 minutes | 2 months ago
How Marketing Leaders at Vanderbilt are Making a Dent in the Healthcare Universe
Vanderbilt Health is a national leader in value-driven care, and the marketing and communications team plays a pivotal role in planning and implementing these initiatives. We spoke with two marketers leading the charge — Megan Pruce, VP of strategic marketing, and Mallory Yoder, senior manager of business engagement strategies — on best practices for successfully engaging both physicians and consumers around population health strategies, what it takes to build a cross-functional team, and other critical issues in advancing the mindset shift from value-based care to value-for-volume.
37 minutes | 3 months ago
Get Ready for the Context Marketing Revolution
As director of market strategy at Salesforce, Mathew Sweezey has a front-row seat to the transformations in consumer behavior and modern technology. He draws on those insights and his experience working with some of the world's largest and most well-respected brands—including AT&T, Dell, UPS, HomeDepot and more—in his new book: The Context Marketing Revolution, published by Harvard Press. Find out why Mathew believes marketers have to change the way we think about our brands and our marketplace to succeed in the post-COVID future.Show mentions:The Context Marketing RevolutionMarketing Automation for DummiesSalesforce State of Marketing Report (6th edition)
34 minutes | 3 months ago
Building the #1 Hospital Blog
Cleveland Clinic sets the pace for content marketing in healthcare, and Amanda Todorovich offers her view from the peak as senior director of digital marketing and health content. In this inaugural episode, you'll find out how she's built an elite team based on the guiding philosophy "How do we beat yesterday?" and why more than 10 million visitors turn to Health Essentials —the #1 hospital blog in America—each month. Among other things you'll learn from our conversation: which channels are driving the most engagement during COVID-19, the blog's top performing piece of content for many years, how the hospital is leveraging TikTok and MUCH more!Mentions from the show:Amanda Todorovich on LinkedInAmanda Todorovich on TwitterHealth Essentials blog
2 minutes | 4 months ago
Introducing Healthcare Insight for Marketers
With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
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