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Health Fit Business
16 minutes | 3 years ago
52 – Hierarchy of Problems to Solve
The Health Fit Biz Level 1 Course is now available HERE. The post 52 – Hierarchy of Problems to Solve appeared first on Health Fit Biz.
16 minutes | 3 years ago
51 – Stop Trying to be Fancy
The Health Fit Biz Level 1 Course is now available HERE. The post 51 – Stop Trying to be Fancy appeared first on Health Fit Biz.
13 minutes | 3 years ago
50 – Internet Business Tactics
PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back to the Health Fit Business podcast. On this episode, Dr. Anthony Gustin and I discussed internet sales tactics especially ones that we see frequently. People get sort of tricked in to believing that they have to do these sales tactics in a certain way on the internet in order to sell things and we disagree with that. So, in this episode we’ll get into specifics – things to voids, things we found effective and does some actionable stuff for you guys. So, let’s listen in to this episode of the podcast. Anthony: Welcome! Welcome! Welcome to another episode of the Health Fit Business podcast. Ryan: I’m your host, Dr. Ryan Debell. Anthony: And I’m your co-host Dr. Anthony… Ryan and Anthony: Gustin. Anthony: This time what we have to talk about is a little bit of business building. Ryan: Are we actually recording right now because I didn’t know we are recording right now? Anthony: Yeah. We will be testing out some new equipment however… Ryan: We are testing out new equipment. Anthony: Trying to make it classier. Trying to upgrade. Now we are at… Where we at 52 listeners? Ryan: Well, we haven’t really. Anthony: Good day the other day! Big day! We had sixty. Ryan: No. Anthony: Hundreds of thousands of downloads. Ryan: No. Hundreds of millions of downloads the other day. Anthony: That’s just crazy! We are just voted #1 podcast. Ryan: We had an email from Apple saying that we have to be careful because their servers are crashing from so many episodes coming through iTunes. Does it even work that way? I don’t know. What are we talking about? Anthony: We were just at dinner talking about it. We are back together again. Very happy to say that! Doc just landed here in San Francisco today. We had dinner and we are talking about how having a product that you sell as a business is different from having a product that you sell as a gimmick with tactics. Ryan: Oh yes this! Anthony: So, when people start bridging to online sales. One of the biggest problem they have is this elusive landing page in launch. Ryan: Yeah! The idea of like the “classic model” I guess you could say would be, okay, you come out with a product, a digital product, and then you have to have these five or ten email sequence series to the pre-launch sequence then the launch sequence then you have to have a timer and you have to have a you know this and that. Blah… blah… blah… The sales page has to be… Is that a fire truck? Anthony: Yes, it is. Ryan: I don’t they don’t set up their little sirens. And then you have to have the sales page and it has to have this kind of language. It has to has these colored buttons with this type of stuff. We ended up getting so focused. If you will search for that in the internet, that’s what you would learn right? And then you forget, maybe could just make something so good and that solves an actual problem that people have. Anthony: Right. Right. And so, people who maybe aren’t as familiar with all these stuffs you may have notice these things if you have try to buy especially digital products and an eBook, something like that or you have to scroll through maybe 15 pages of text with a bunch of testimonials and cheesy videos and big circle buttons that say, “Buy now!” There’s a yellow and they have green and have a blue text. Pretty much people will copy each other and throw you these gimmicks to trick people and use human psychology of looking at certain things that works. That’s completely fine if you try to trick people in to doing things. However, you’ll also notice the quality of these products is not really to solve any problem. If you actually built products that people wanted, they would not need these 15-page sales letter to sell them. Ryan: So, a good example would be one of the things that I just put out on The Movement Fix which is EnduraStrong Program. Literally, the landing page is a picture and then a short description of what it is – a 12-week training program for people who primarily do running. Anthony: It was just like any other product that other people buy online like Amazon. There’s no 15-page thing you need to scroll through before you buy something. Ryan: The top of the page is a picture of the product or like several pictures and then brief or like bullet point description. On Amazon, specially, there are like maybe options. You could click them. “This color, this color.” Whatever! When it comes to digital products, it’s like, it has to be some weird tricky totally different thing. I think, it doesn’t have to be the case. Anthony: Right! And so, a good example of this, I uploaded a few new products for Perfect Keto today in Amazon. You can put five bullet points and then under that five bullet points you can put up to 2000-characters of text. That’s all you can do! Ryan: So, obviously there’s a reason why Amazon does it that way. Anthony: If you can’t get the benefits of your products across in five-bullet points and 2000 characters of text, you don’t have a good product! Ryan: Yeah. If you need pages and pages and pages to like to explain or like coerced somebody, what do you…? Is it really…? Because in those five-bullet points and 2000-character text words, if that doesn’t show someone this is what they need and want, then maybe it’s not what they need and want! Anthony: Yeah! Another thing to is you’ll find Yahoo even have books about this type of stuffs and like how to launch these sales pages. Ryan: I know, I have read these books! I am not ashamed to admit it! Anthony: The biggest bullshit about it is that, they will launch and maybe say like “Oh! I made $18,000 in one week in launching this course. But then, I never made another cent again.” Ryan: Right! Then nothing happened! That’s the big problem with these online products that people make is that they launch it with this formula and then nothing happens ever again. They have to like to launch it again. Is it constantly about launching? Anthony: Yeah, which is not a real business! Ryan: Yeah. What do you mean by that? Like why…. Anthony: Using a tactic to try to convince people of like urgency and long things of testimonials that they really need it when they actually don’t. Like what we mentioned earlier, if you can’t explain your benefits and you can’t have people who bring to that page. I think business is different because you market to people and put them on top of the pole that they are aware of your product and that the product solves their problem. If you can get the right people on that funnel, you will have solutions to their problem given to them which is the product that they buy. Ryan: Right! Anthony: If you have to must come up with some huge event every single time and essentially trick these people out once in to trying to buy your product but they don’t want to come back and get anything again, you didn’t solve a problem and you don’t have a real business. Ryan: Uhhum… Yeah! Anthony: You just trick people every now and then. It’s all it is! Ryan: Right! Right! Anthony: And so… Ryan: Like when I buy something from, if I go and buy a product from… I bought the new, you know that new iPad? Anthony: Yeah, I bought two. We both bought it. There’s brand loyalty there. Ryan: Because like there’s picture of it and like which option do you want. And then scroll down and then it shows you like what it does but its more factual. Anthony: Here are the benefits and here are what this thing does. Ryan: Here are the facts about these products. It’s not like it’s subjective it’s not like breathing prose. Anthony: Like paragraphs and dense of texts. Ryan: Like, is ‘prose’ the word that I am looking for? Anthony: I don’t know. Ryan: There’s nothing like… I don’t know. That feels right. Anthony: Hang in there! What is prose? It is a collection of texts. Ryan: It’s like someone, I don’t know. Whatever! It felt like the right thing to say. It felt good. Anthony: Hmmm anyway! So… Ryan: Yeah. It’s just factual. Here’s what it does, here are the specs. Blah, blah blah. Do you want it or now? Not like, “Look at this guy who got his iPad!” Anthony: “How many pounds of weight he lost in the last 10 days?!” Ryan: Not that social proof is bad or wrong. Anthony: Making outrageous claim, imposing them in a way you are like tricking people. Apple does not put up a product and say “You better get it in the next 3 minutes otherwise, it’s going to be gone forever! Wait for the next launch.” No! Why won’t you let people, if you have a solution to a problem why would you not offer that to people whenever they want a solution to their problem. Ryan: Yeah. It’s just a different way of thinking about it and really challenging like the common knowledge and status quo on online products like doing it not that way will be going to against the norm really, unfortunately. Anthony: Yeah! And one of the reasons is why I say that is because not really building a business is because you are not establishing any type of brand loyalty. If it is a one-off thing where you put it out there, someone purchases it and they never really think of that again. It’s not get worse, if you put it out again and they go, “What else is this company have?” or think in six months for them. I don’t buy an iPad every month whenever I want something like that I look to what Apple has and go purchase that and I don’t have to get tricked in to doing it. I am the one who chooses to do that. That’s what businesses do. They solve problem on a continuing basis without having to trick people. Ryan: Right. Anthony: So, I don’t know. We can ramble about this all day! Ryan: These are the thoughts we have over that 24 ounce. Anthony: The ribeye? Ryan: Is that a 24-ounce ribeye? All the menu said it’s a 24-ounce ribeye? There wasn’t a big page about it saying, “You can only get this! we only have two left.” Anthony: Yeah! “Hurry! Limited supplies!” Ryan: “Yeah guys. Get it!” But I mean, there’s certain obviously like you know people run sales I mean that’s normal. People run promotions. That normal. Anthony: That’s a tactic though. Right? There are tactics that businesses use that are not tactics that somebody uses as the business. Ryan: Hmmm. Tactic are… Is your business a tactic or do you use tactics for your business? Anthony: Yeah. That’s the title of the episode right there. Ryan: I’m not going to remember that so better write down. So, yeah! When you are thinking about… If you are at that point when you have been listening to this podcast and you go “Alright, I am ready to actually start getting after it.” Anthony: Time to finally get after it. Ryan: A sign to finally get after it. Anthony: After almost a year. Ryan: I’ve been listening to this for a year. This is about a year ago isn’t it? Anthony: Yeah. Ryan: I’ve been listening to this for year and I’m finally ready to get after it. I will have to delete my whole page now because it is full of that or maybe you think like “Okay.” I had a phone call with an HMO… (That cork is stuck right in this table). I had a phone call with an HMO last week and what he and I were talking about was what is the thing that you are trying to solve for people and if you don’t know what that is all the tactics in the world are not going to save you. Anthony: Right back to drawing board you go. Ryan: You have to know what’s the problem that you are trying to solve and then of course clearly explain that to people on your sales pages. That’s what you are solving Anthony: Right! Ryan: It’s kind of… when you boil it down that’s kind of the most important thing! Anthony: It’s pretty fundamental so, here is the Challenge of the Week. It’s two parts for people who are at different stages. Number one, you don’t have a product yet. Don’t settle without having a solution to a problem in your product. Ryan: What do you mean? Anthony: Your product should be a solution to a problem. Ryan: And if it’s not, then maybe it’s not… Anthony: Then if it’s not, don’t move on to the next stage. And if you are at the next stage where you think you have a product, think about how your positioning this to people. Are you reading books that are telling you how to trick people or you are building a business with brand loyalty? Ryan: I’ve read those books. Anthony: Garbage? Ryan: Yup, unfortunately. Anthony: Yeah. So, with that being said either examine what your product would be and see if they would provide solution or think about how you are actually bringing that product to the world and if you are creating a business or if you are just creating tactics and get after it! Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. Ryan: I’m Dr. Ryan Debell. Welcome back to the Health Fit Business podcast. On this episode, Dr. Anthony Gustin and I discussed internet sales tactics especially ones that we see frequently. People get sort of tricked in to believing that they have to do these sales tactics in a certain way on the internet in order to sell things and we disagree with that. So, in this episode we’ll get into specifics – things to voids, things we found effective and does some actionable stuff for you guys. So, let’s listen in to this episode of the podcast. Anthony: Welcome! Welcome! Welcome to another episode of the Health Fit Business podcast. Ryan: I’m your host, Dr. Ryan Debell. Anthony: And I’m your co-host Dr. Anthony… Ryan and Anthony: Gustin. Anthony: This time what we have to talk about is a little bit of business building. Ryan: Are we actually recording right now because I didn’t know we are recording right now? Anthony: Yeah. We will be testing out some new equipment however… Ryan: We are testing out new equipment. Anthony: Trying to make it classier. Trying to upgrade. Now we are at… Where we at 52 listeners? Ryan: Well, we haven’t really. Anthony: Good day the other day! Big day! We had sixty. Ryan: No. Anthony: Hundreds of thousands of downloads. Ryan: No. Hundreds of millions of downloads the other day. Anthony: That’s just crazy! We are just voted #1 podcast. Ryan: We had an email from Apple saying that we have to be careful because their servers are crashing from so many episodes coming through iTunes. Does it even work that way? I don’t know. What are we talking about? Anthony: We were just at dinner talking about it. We are back together again. Very happy to say that! Doc just landed here in San Francisco today. We had dinner and we are talking about how having a product that you sell as a business is different from having a product that you sell as a gimmick with tactics. Ryan: Oh yes this! Anthony: So, when people start bridging to online sales. One of the biggest problem they have is this elusive landing page in launch. Ryan: Yeah! The idea of like the “classic model” I guess you could say would be, okay, you come out with a product, a digital product, and then you have to have these five or ten email sequence series to the pre-launch sequence then the launch sequence then you have to have a timer and you have to have a you know this and that. Blah… blah… blah… The sales page has to be… Is that a fire truck? Anthony: Yes, it is. Ryan: I don’t they don’t set up their little sirens. And then you have to have the sales page and it has to have this kind of language. It has to has these colored buttons with this type of stuff. We ended up getting so focused. If you will search for that in the internet, that’s what you would learn right? And then you forget, maybe could just make something so good and that solves an actual problem that people have. Anthony: Right. Right. And so, people who maybe aren’t as familiar with all these stuffs you may have notice these things if you have try to buy especially digital products and an eBook, something like that or you have to scroll through maybe 15 pages of text with a bunch of testimonials and cheesy videos and big circle buttons that say, “Buy now!” There’s a yellow and they have green and have a blue text. Pretty much people will copy each other and throw you these gimmicks to trick people and use human psychology of looking at certain things that works. That’s completely fine if you try to trick people in to doing things. However, you’ll also notice the quality of these products is not really to solve any problem. If you actually built products that people wanted, they would not need these 15-page sales letter to sell them. Ryan: So, a good example would be one of the things that I just put out on The Movement Fix which is EnduraStrong Program. Literally, the landing page is a picture and then a short description of what it is – a 12-week training program for people who primarily do running. Anthony: It was just like any other product that other people buy online like Amazon. There’s no 15-page thing you need to scroll through before you buy something. Ryan: The top of the page is a picture of the product or like several pictures and then brief or like bullet point description. On Amazon, specially, there are like maybe options. You could click them. “This color, this color.” Whatever! When it comes to digital products, it’s like, it has to be some weird tricky totally different thing. I think, it doesn’t have to be the case. Anthony: Right! And so, a good example of this, I uploaded a few new products for Perfect Keto today in Amazon. You can put five bullet points and then under that five bullet points you can put up to 2000-characters of text. That’s all you can do! Ryan: So, obviously there’s a reason why Amazon does it that way. Anthony: If you can’t get the benefits of your products across in five-bullet points and 2000 characters of text, you don’t have a good product! Ryan: Yeah. If you need pages and pages and pages to like to explain or like coerced somebody, what do you…? Is it really…? Because in those five-bullet points and 2000-character text words, if that doesn’t show someone this is what they need and want, then maybe it’s not what they need and want! Anthony: Yeah! Another thing to is you’ll find Yahoo even have books about this type of stuffs and like how to launch these sales pages. Ryan: I know, I have read these books! I am not ashamed to admit it! Anthony: The biggest bullshit about it is that, they will launch and maybe say like “Oh! I made $18,000 in one week in launching this course. But then, I never made another cent again.” Ryan: Right! Then nothing happened! That’s the big problem with these online products that people make is that they launch it with this formula and then nothing happens ever again. They have to like to launch it again. Is it constantly about launching? Anthony: Yeah, which is not a real business! Ryan: Yeah. What do you mean by that? Like why…. Anthony: Using a tactic to try to convince people of like urgency and long things of testimonials that they really need it when they actually don’t. Like what we mentioned earlier, if you can’t explain your benefits and you can’t have people who bring to that page. I think business is different because you market to people and put them on top of the pole that they are aware of your product and that the product solves their problem. If you can get the right people on that funnel, you will have solutions to their problem given to them which is the product that they buy. Ryan: Right! Anthony: If you have to must come up with some huge event every single time and essentially trick these people out once in to trying to buy your product but they don’t want to come back and get anything again, you didn’t solve a problem and you don’t have a real business. Ryan: Uhhum… Yeah! Anthony: You just trick people every now and then. It’s all it is! Ryan: Right! Right! Anthony: And so… Ryan: Like when I buy something from, if I go and buy a product from… I bought the new, you know that new iPad? Anthony: Yeah, I bought two. We both bought it. There’s brand loyalty there. Ryan: Because like there’s picture of it and like which option do you want. And then scroll down and then it shows you like what it does but its more factual. Anthony: Here are the benefits and here are what this thing does. Ryan: Here are the facts about these products. It’s not like it’s subjective it’s not like breathing prose. Anthony: Like paragraphs and dense of texts. Ryan: Like, is ‘prose’ the word that I am looking for? Anthony: I don’t know. Ryan: There’s nothing like… I don’t know. That feels right. Anthony: Hang in there! What is prose? It is a collection of texts. Ryan: It’s like someone, I don’t know. Whatever! It felt like the right thing to say. It felt good. Anthony: Hmmm anyway! So… Ryan: Yeah. It’s just factual. Here’s what it does, here are the specs. Blah, blah blah. Do you want it or now? Not like, “Look at this guy who got his iPad!” Anthony: “How many pounds of weight he lost in the last 10 days?!” Ryan: Not that social proof is bad or wrong. Anthony: Making outrageous claim, imposing them in a way you are like tricking people. Apple does not put up a product and say “You better get it in the next 3 minutes otherwise, it’s going to be gone forever! Wait for the next launch.” No! Why won’t you let people, if you have a solution to a problem why would you not offer that to people whenever they want a solution to their problem. Ryan: Yeah. It’s just a different way of thinking about it and really challenging like the common knowledge and status quo on online products like doing it not that way will be going to against the norm really, unfortunately. Anthony: Yeah! And one of the reasons is why I say that is because not really building a business is because you are not establishing any type of brand loyalty. If it is a one-off thing where you put it out there, someone purchases it and they never really think of that again. It’s not get worse, if you put it out again and they go, “What else is this company have?” or think in six months for them. I don’t buy an iPad every month whenever I want something like that I look to what Apple has and go purchase that and I don’t have to get tricked in to doing it. I am the one who chooses to do that. That’s what businesses do. They solve problem on a continuing basis without having to trick people. Ryan: Right. Anthony: So, I don’t know. We can ramble about this all day! Ryan: These are the thoughts we have over that 24 ounce. Anthony: The ribeye? Ryan: Is that a 24-ounce ribeye? All the menu said it’s a 24-ounce ribeye? There wasn’t a big page about it saying, “You can only get this! we only have two left.” Anthony: Yeah! “Hurry! Limited supplies!” Ryan: “Yeah guys. Get it!” But I mean, there’s certain obviously like you know people run sales I mean that’s normal. People run promotions. That normal. Anthony: That’s a tactic though. Right? There are tactics that businesses use that are not tactics that somebody uses as the business. Ryan: Hmmm. Tactic are… Is your business a tactic or do you use tactics for your business? Anthony: Yeah. That’s the title of the episode right there. Ryan: I’m not going to remember that so better write down. So, yeah! When you are thinking about… If you are at that point when you have been listening to this podcast and you go “Alright, I am ready to actually start getting after it.” Anthony: Time to finally get after it. Ryan: A sign to finally get after it. Anthony: After almost a year. Ryan: I’ve been listening to this for a year. This is about a year ago isn’t it? Anthony: Yeah. Ryan: I’ve been listening to this for year and I’m finally ready to get after it. I will have to delete my whole page now because it is full of that or maybe you think like “Okay.” I had a phone call with an HMO… (That cork is stuck right in this table). I had a phone call with an HMO last week and what he and I were talking about was what is the thing that you are trying to solve for people and if you don’t know what that is all the tactics in the world are not going to save you. Anthony: Right back to drawing board you go. Ryan: You have to know what’s the problem that you are trying to solve and then of course clearly explain that to people on your sales pages. That’s what you are solving Anthony: Right! Ryan: It’s kind of… when you boil it down that’s kind of the most important thing! Anthony: It’s pretty fundamental so, here is the Challenge of the Week. It’s two parts for people who are at different stages. Number one, you don’t have a product yet. Don’t settle without having a solution to a problem in your product. Ryan: What do you mean? Anthony: Your product should be a solution to a problem. Ryan: And if it’s not, then maybe it’s not… Anthony: Then if it’s not, don’t move on to the next stage. And if you are at the next stage where you think you have a product, think about how your positioning this to people. Are you reading books that are telling you how to trick people or you are building a business with brand loyalty? Ryan: I’ve read those books. Anthony: Garbage? Ryan: Yup, unfortunately. Anthony: Yeah. So, with that being said either examine what your product would be and see if they would provide solution or think about how you are actually bringing that product to the world and if you are creating a business or if you are just creating tactics and get after it! Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The Health Fit Biz Level 1 Course is now available HERE. The post 50 – Internet Business Tactics appeared first on Health Fit Biz.
25 minutes | 4 years ago
49 – Business Person vs Influencer; The Pros, Cons, & Struggles
The Health Fit Biz Level 1 Course is now available HERE. Get started using coupon code getafterit to save 50% until Wednesday, August 23rd PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back to the Health Fit Business podcast. In this episode, Dr. Anthony Gustin and I talked about the differences between being a primarily business person growing a business and being a subject matter expert/influencer. Anthony shares the highs and low he has personally gone through growing a business, what the benefits are. He used to be a Macadamia nut, I’m going to eat it right now. What can you actually expect going down the route of trying to grow a business primarily versus more of the route that I’ve gone through which is kind of growing as an influencer thought provoking person? What are the benefits and also the low points. So, we both got a little bit personal in terms of some of the struggles because reality is different that what it appears on the internet or from an external vantage point. So, that’s what we got going on this episode. Let’s get into it. Ryan: Welcome! Anthony: Welcome! Ryan: To the… Anthony: Health… Ryan: Fit… Anthony: Biz… Ryan: Ness… Anthony: Pod… Ryan: Cast… Anthony: of throwing back to the… Ryan: This episode, why don’t we even say? We don’t know the episode. Anthony: 54! Ryan: More of 47. Anthony: 40 something. Ryan: In this episode, we are looking at how and why were the differences between being a business person or running a business as a primary role and like what it takes to do that versus what it takes to become an influencer and thought leader. Anthony: Two sides of a coin baby! Ryan: Two sides of the coin. What’s the coin? Anthony: Probably a dollar coin. Sacagawea coin. Ryan: Anyways, so there are two sides of the coin and what you have to do and achieve greatness on one side of the coin is different than what you have to do to achieve greatness on the other side of the coin. Anthony: People think a lot of times online business means that you have to be the best of both of these things. Ryan: We talked about kind of these when we talked about the episode on, what was that? Anthony: How to get started? Ryan: Why you don’t need a following to run an online business. Anthony: Right. Ryan: Because they are different things. Anthony: 100% and so, this is a good thing for us to talk about because I think we both gone the separate sides of coin here. We are oddly really hard into the business person aspect and you’ve one really hard on the influencer aspect. Ryan: And we both thought about going to the other side of whether we should or not. Anthony: I think we should definitely have more balance, each of us but it’s definitely different approach but we are getting to the same in place. Ryan: It is like there are many roads to roam? Anthony: Right. Yes, I love that. Ryan: Did I just make that saying up right now? Anthony: No. No. I thought you said it several times before. Ryan: I’m pretty sure I was not the first person to say that. Anthony: (laughs) Ryan: Pretty sure! Of course not, being ridiculous! Anthony: You are clearly more on the influencer position than I am and I am more on executing, run, and grow businesses from kind of behind the scene aspect and that’s just how things have morphed in the last four years. Ryan: Yeah! Anthony: So, what are some skills that you think are different that you excel at as an influencer versus a business person including some kind of pitfalls if there are? Ryan: A lot of this, we have a deep conversation yesterday about this. I think if you want to be an influencer, one of the most valuable things is you have to consider what you do as being on the level of expert opinion. If you can’t offer expert opinion and unique perspectives on a topic, how would you be an influencer thought leader? You are not an influencer if you repeat the same stuff that everybody is saying and don’t give your unique opinion or explanations of it because then that’s like kind of everyone had already thinks. If you want to position yourself as someone who let’s say goes and does talks and gives lectures or whatever you have to synthesize a lot of different information, think deeply about it and give your own take on it. That’s what people are looking for from an influencer or from a subject matter expert or what’s the other one I’m looking for? There’s another word I’m looking for. Anthony: Expert? Ryan: I said subject matter. Influencer subject matter expert! Okay! That’s what it is. Now, like what we talked about, if I wanted to just grow the business side of Movement Fix and I wanted to sell a product on how to stretch and roll and stuff, the content that will be made would be different because no one’s looking at like complex thoughts and ideas to sell a basic program. A basic program and the sales of that will be the thing that grows the business. It will have to be essentially sold or the traffic will be driven by writing articles and doing videos on basic things that solve basic problem. That basic stuff is not what makes you an influencer thought leader. Thought leader was the word I was looking for a minute ago. Anthony: There is this inherent contradiction between running a business and value provider versus being an influencer and value that you provide there. Example of how it differs for the stuff that I’ve been putting out. Think about this as like a spectrum of value that you can provide. It’s all good like any value you provide is good. It’s not like one is better than the other but for instance I have some very crazy ideas on nutrition and stuff that I will probably publish on my own personal site. So, I have kind of a place to put that but if I put this wacky super long in depth thought pieces about nutrition on for instance, the Perfect Keto site, which we talked about in a podcast one or two episodes ago about how I have a content system written up. No one who is trying to learn about basic ketosis stuff would find that valuable. That will not be valuable for that person. Ryan: It doesn’t help. It does not improve the business. Anthony: Right. But putting up a lot of very easily digestible content like “Top 5 Practice Keto Recipes.” Like, that’s not a unique thought however that is still very valuable to a certain type of demographic and certain type of people that I think is easier to build the business on. Ryan: So, that doesn’t lead to being a thought leader writing recipes but it solves a problem or answers questions for people and that can then help grow your business. Anthony: Exactly! So, the strategy on that end is let’s find out what people want to know. Let’s find out what people from this traffic get. Let’s invest very deep into having a lof of this surface level… I won’t say basic but fundamental pieces of value and content versus as an influencer. I think what happen is people try to do that and then dilute their brand, an influencer brand, because they are putting just a bunch of basic stuff as one person. Ryan: Yeah. Right. Anthony: We like so if you just did videos and like how how to stretch out your calf, how to stretch out your hamstring, instead of like unique things like this is why people have pec tears. Example I gave to you like… Ryan: Yeah. The crossfit article I wrote about the pec tears originals. Anthony: The more unique of the perspective and thought you can put out… Ryan: It wasn’t a report on pec tears. It was my speculation on pec tears which is like positioned as expert opinions. Anthony: Yeah, which contradicts like putting out information about how to stretch your calf. That like, for instance, should be and we talked about yesterday how the Movement Fix as a business versus Ryan Debell… Dr. Ryan Debell (excuse me) as an influencer. Ryan: Shhh… Hey come on! Come on Anthony! Anthony: Are almost like two separate things. Ryan: Right. Anthony: …when it comes to that. And that is why kind of why I developed my personal site in conjunction with… Ryan: Yeah. Thats been you know like… This is a pretty candid podcast that’s been a challenge for me to try to figure out how do I balance that. And then for you too. There’s a desire to be an influencer and write these articles but how do you balance that with the business. These aren’t easy questions that we know the exact answer to. These are struggles we go through that you and I talked about. We want to share these because people who listen to this podcast are going to go down or are going down the same path. Anthony: Right. For instance, in its this momentum that we are killing either way for both of us. For instance, all of these that I am running are going very well if I cut away from that try to build an influencer positioning and really hone in my ideas that I have and publish those, then I’m taking away from momentum that could actually lead to more influence down the road. Likewise with you, if you pull away from creating all these great content that you think uniquely about to put in business systems and then grow this, then the less that you will have the momentum of growing an influencer network and going that direction. Ryan: Right, right. Anthony: This is a difficult question like we said but when you are thinking about this from starting from scratch, I think you can kind of feel it back and if you’ll look at both of our personalities, I think that it was just natural for us to kind of gravitate to where we were. Ryan: Yeah. We probably gravitate naturally went that way. Anthony: I don’t feel as comfortable like posting videos of myself or recording stuff as you do which is completely fine. Like people have different things. For some people it’s like super fun, easy, and like natural to do. With me, it’s like a struggle. Ryan: Other people, you put them on camera and they freeze up, they can’t talk, they turn into different person and then you take someone else, you put a camera on them and they are just naturally able to do it. It’s weird! Anthony: That’s one of I think. Ryan: I can be trained. That can certainly be trained. When I was starting recording videos, I wasn’t as doing it the way I do it now. I learned how to be better but I would say it came relatively natural. Anthony: When you’re starting out, this is the question you get to ask yourself “Do I want to provide value for many people and like provide base level of…” Ryan: It’s like directly. Anthony: “…of influence or do I want to really just provide a specific thought provoking things cause I have a lot of stuff in my head that I want to get out.” I think that’s kind of where you should invest in influencer or in business. It’s really, if you think about that, what’s more important to it that time. For instance, when I saw the problem of nutrition in ketosis to me this wasn’t a problem like people didn’t understand complex biochemistry and like my interpretation of how that really work. It was people just really don’t get the fundamentals of how to apply it. Ryan: They just don’t even know how to eat healthy. Like they are not worried about the biochemistry implication. Like the biochemical implications. Anthony: Like that type of stuff is a unique thinker. I think I have a lot to provide I just don’t think that is even close to necessary for people to learn about. Ryan: One of the things like the strategies that I’m going to be using after we’ve been deep diving to it this weekend is for the Movement Fix, I will continue to push forward trying to be in my mind doing things that are more like giving my opinion and thought provoking ideas. I’ll do that through articles and continued podcast. To continue growing the business side, I will have to I’ll either get guest authors or content writers or content creators to make more of the basic things that people are searching for. How to stretch, how to roll out, how to do these things and then base essentially products to solve those problems that are related to those queries. Anthony: Right. Let’s talk about downsides of maybe being influencer or versus being business owners. Ryan: The downside I think I need coffee. Anthony: So, I think maybe it’s a downside for both. Ryan: Maybe we got to brew another batch here. Anthony: Downside I think for business person, the upsides I think is it is much easier to obtain a lot of revenue in resource capital. Ryan: Yes. Anthony: You can really be resource rich very quickly doing that but influencers are called influencers for a reason. I think that people follow brands but don’t really… Like it is harder to create like a movement behind it. You know. Ryan: Yeah. Anthony: It’s just like a business with a product, it’s not like a credible foothold where I think influencer, you have a lot of massive loyal credibility baked in. But then it is just inherently a little bit harder to gain a resource capital. Ryan: Yeah. There’s certainly a balance that has to be made for both because I’ve been able to be on my podcast and things like that. I’ve been able to create a lot of connections with great people. Like the pec article, I was interviewed by Yahoo news where they wrote an article on it citing me on Yahoo about the pec things. Anthony: Right. Ryan: Because I wrote the article as if like from my perspective and so, that is the connection as some point who knows what will happen with that. Right now, I know like one of the executive writers at Yahoo. Had I not done that and just focused on like supplying the basic information, that would not have happen. The connection would not have been made or I would not have these great people on my podcast who now I can reach out to, they know who I am, you know. We’ve chatted, et cetera. So, those maybe the upsides but the downside is forming like… having the resources monetarily to do larger things because it is just not set up that way especially at the beginning stages of being an influencer I think. Anthony: It’s definitely a longer slower growth phase. Ryan: I think with that, if you were to graph it out, it is longer, slower up and I think that that also makes it harder to go down quickly. Anthony: Yeah. I agree with that. Ryan: Versus a business supplying a product, it could go, it could be a quick up and a quick down. Like there’s less staying power I think because we’re humans and we build personal connections and I think that personal connection is built with an influencer to or you feel like it’s just different, you know. Anthony: Right. So, that being said, each have strengths, each have weaknesses and both are right. Ryan: And both can lead to very great places. Both resource monetarily and connection and the ability to help people. Anthony: Right. And so, I think when you are thinking about starting out or kind of moving towards someone of an online presence or online business, kind of getting away from a day to day service based thing, I think that Challenge of the Week would be maybe putting just a blank sheet of paper two columns. One influencer and one business person and just writing down things that you’d want to do each of those and seeing where you think maybe you’d have to most impact, be irreplaceable and where your personality will fit the most. Kind of using that and thinking just setting in and being comfortable with not trying to do both at the same time but just doing one and seeing if you can. Ryan: So before we end, I mean that’s the COW, I think it is important from our experience we share like what people can expect going each route in terms of like emotionally and like psychologically and the challenges and things. Anthony: Okay. Ryan: So like, as an influencer for example you’re making a lot of stuff that’s great before people give a shit. Anthony: For a long time. Ryan: Like a long time. You’re writing articles, you’re making videos, you’re doing podcast and nobody cares for a long time and that is a mental struggle. Like info disclosure. It’s not easy. Because you’re like “Man! I made all those great stuff!” People don’t value it. They don’t respect it. That’s because it takes a long time to get to a level where people start to gather around behind like the stuff that you’re putting out and do respect it and value it. So, I think when people go down the influencer route, you have to know that’s it’s going to take time and it’s not going to be fun mode always. You’re also going to get a lot of people who openly disagree with you and so you have to be able to deal with that personal criticism. Anthony: Trolls. Haters. Ryan: Or trolls. Anthony: Trolls. Ryan: Yeah. You going to have to… Like I get these Youtube comments that are stupid and then people like writing rebuttal things about stuff that I make saying Im wrong. You have to be okay with that. Anthony: It’s a very personal… Ryan: You have to detach, you as a human versus you as an influencer. That has to be something like you can reflect upon. The great thing is when people do value it that’s very like justifying cause it’s like you. You know what I mean? So, those will be some of the things you can expect going that that route. I would say it took me several years not that I am even at that large of a point yet, I mean I am still working my way up. But looking back, three or four years, it has certainly changed but there are lots of days where I thought I myself like “Men this is freaking… This is tough right now. ” Anthony: Yup! Ryan: Psychologically. Anthony: So, one of the things about the downside of doing business stuff is that you’re stuck kind of where you start and there’s means of staying power. Let say for instance, keto goes away, people are not going to be interested in anything I have anymore. The time and money that I spent growing this company will just be gone. Whereas if, let’s say instead of movement you are now interested in brain chemistry and want to research just brain stuff, there is this audience where they value your specific thought as a person and you can just take them that way and like you said you have much longer staying power and more flexibility and long term presence. I think that’s another thing that people think about maybe the downsides of going the business route. Upside is extremely fast growth possibility because people like you as just one person as one influencer you can not put out the content or grow the credibility that you need to grow a business really quickly the same way in six or seven months like Perfect Keto. Impossible! Ryan: You make a great product and you could sell thousands and thousands and thousands of units immediately because people want a product, they don’t need to like have known about the product for three years and follow it before they make “Oh! I want this now!” So, buy it. Anthony: It is easier to scale earlier with a product and a business than it is when you are an influencer. Ryan: In an ideal world you have a great business and a great influencer, that’s the holy grail that I think we are both trying to achieve but we are going down the opposite side of the coin path. Anthony: Right but for instance, you have a very good business behind your influencer kind of direction and I have a decent amount of people following the stuff that I do and appreciate what I’m doing because of my transparency with the price. We will have a little bit of it but is really tough to blend the two. Ryan: It is tough to blend the two but that is like part of the next project. Anthony: Always learning. Ryan: Always learning and so, yeah it’s not like being an influencer you don’t make money. You can do well for yourself. You can have great times right. You can do a lot of cool things. It’s not like “Oh! Doom! Either both of these suck!” They are both awesome! Anthony: Right. Ryan: But you know what the problem is? People are so full of shit that no one will ever tell you the negative because they want to have this freaking veneer where everything is fake around them. Anthony: The Instagram life of everything around you is incredible. Ryan: Instagram just f… Wow! Did I just drop fs?! Anthony: Yeah! Ryan: It’s just freaking bullshi*t! I posted this video. On there is me doing whatever. Each of this getting real now. Anthony: Yeah, it’s fun! Ryan: I was shooting. Whenever I go to like festival or like something like that, there’s always like this basketball shooting games and I always try to win Alona a stuff animal. Anthony: Got you! Ryan: And, so I had her record me doing shots for my instagram and I airballed two and I made one and so I just posted the one of me making it. And then I put in the caption: “I missed both of the airballs but I showed the one that I made. Instagram’s BS! This isn’t real.” Anthony: Got you! Ryan: But I can make it look like “Oh! Ryan is so cool. He just … every shot.” That’s not real! Anthony: You can eventually record until you get it right. Ryan: Exactly! Anthony: Basically people are b*llsh*t. We’re tying to do some real stuff. Ryan: The real stuff basically everybody’s b*llsh*t every time they post these stuff. Anthony: Every good thing comes with a lot of bad stuff too. Even though those stuff are really good a lot of bads. You just have to deal with it. Ryan: Yeah! You see stuff on the internet “Oh my God! That must be so nice.” You know what. There’s a lot of times I’m in the airport my flight gets cancelled and I’m like “Why?!” I can be at home just hanging out or like how many days I haven’t been around. Like “Oh my God! I have to make a video!” And then I go “Oh! Nobody watched it” especially in the early days. “Oh man! Why did I even bothered making this.” Like there’s self doubt. There’s a lot of things that are going that no one wants to talk about. Anthony: That’s why you are listening to this podcast because you are up for the roller coaster ride. Right? Ryan: It is a roller coaster ride and you know what I think that over time the highs get higher. Anthony: And the lows get lower. Ryan: I don’t think the lows get lower. I think the lows get relatively lower to the high but I think that the overall the curve goes up but you don’t get to these like deep levels of despair. There’s just the highs are so high that your lows are relatively lower but they are absolutely higher than your lows before. Anthony: Oh! 100%. It’s like a climbing roller coaster. Ryan: It’s like a climbing roller coaster that has larger hills. Man those are graphs! We’ll have Margot make it. Beautiful graph. Anthony: You can draw it in iPad Pro. Ryan: Oh yeah! That’s a different conversation. Alright! So… Anthony: Challenge. Ryan: Challenge of the Week is make those two sheets. One side is influencer, one side is business. Anthony: Brainstorm getting started on a project where you feel most comfortable and kind of ups and downs that you want to take and get on that roller coaster ride baby! Ryan: And get after it on that rollercoaster, coaster after it! Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 49 – Business Person vs Influencer; The Pros, Cons, & Struggles appeared first on Health Fit Biz.
17 minutes | 4 years ago
48 – Goals and Systems
The Health Fit Biz Level 1 Course is now available HERE. Get started using coupon code getafterit to save 50% PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. This is the Health Fit Business podcast. I turned your mic off. That’s going to show up though because it’ll echo. That’s going to be funny. This is the Health Fit Business podcast. In this episode what we talked about is goals and then systems and how your goal should help you figure out the how’s not the daily quota. So, without further ado, let’s get into it. Anthony: Welcome, welcome, welcome, welcome, welcome! Ryan: To the Health Fit… Anthony: Business.. Ryan and Anthony: Podcast. Anthony: I’m Anthony Gustin. Ryan: And Im Dr. Ryan Debell… Dr. Anthony Gustin! Anthony: Yeah, kind of. Ryan: Whatever! Anthony: Anyways, this episode is about goals, systems, and goals and systems. Ryan: Yes and why just having a goal… Having a goal is great but having a goal also does not show you how to get to the goal. Anthony: Yeah. You need to break that sucker down. Ryan: And not just for example, let’s say you have this goal of “I want to make a million dollar this year.” Anthony: One million? Ryan: So, I need to make… Oh what is that? $800 something thousand a month? Anthony: $83,300 Ryan: $800000 a month! 8, what is it? Anthony: 8-3-333 and 33 cents. Ryan: Oh! Someone’s done this calculation. And then per day, that’s around $23/ $27,000. Anthony: 28-23. Ryan: Is it 28-23? Okay! Wow! We did not talk about this before before we recorded. Anthony: No, we did not! Ryan: So, rather than… Okay. So, the goal is “I’m going to make million dollars this year.” So, monthly it is whatever and then daily it’s 2333. So, today I have to figure out “How am I going to make $2800 today?” Anthony: You have to think about that every single day. Good luck! Ryan: That is not what the goal should do but that’s where it goes. People are like “Oh! I set this goal so I know that I have figure out how to make $2800 a day.” Anthony: Break that down and then every hour I need to make this much money. Ryan: Yeah! Like every minute. So then it is like, “Well, if I am not making that right now this minute. I am not hitting my goal.” So, there is always this weird sense of pressure. That really does not need to be there. The goal helps you figure out what are the steps, what are the systems, or the processes that need to be in placed to meet that goal not “How do I make sure I make $2800 today?” Like that’s a different, that is a switch in mindsets. Anthony: So, the way I think about it is have the goal then use the goal to figure out and ask several times why and how and then once you have why and how then build a system around that and then like we talked about in the previous episode, then evaluate that constantly if that is the right system and right how. Ryan: So, let’s give some practical examples. Anthony: So, example that I will give. Let us say we have a revenue target for Perfect Keto. I wasn’t just going to go sell random amount of units every single day because that was my goal. It just doesn’t work that way. And so, one of the things that we’re investing a lot in is… There’s not a lot of space in the Keto market for consolidated resource for information and that was what bugged me a lot about it is that people just ask a lot of questions that should be answered in that consolidated space. There’s nothing like that that’s online. The goal was to, for an SEO purpose and for a usability purpose, for people to be able to have a place where people could go online and learn everything that they want to know and make keto is easy, and frictionless and successful for them as possible. So, goals-revenue break that down to “Okay. Hmmm… What is useful?” “Okay, content.” Maybe we should invest in content. If we publish content we can get ranking. Have a usable site. People get value out of it. They find value in information and then use the products to supplement their ketosis journey. Ryan: So, then your system is like certain amount of content. Anthony: And so, then, then I say “Oh! Okay. So, that could be… Break this down even more.” What goes on to making content? We need to come up with an idea. We need to come up with a blog post. Then, we need to come up with, some graphics, we post it, and then we need to promote it. What are the every single steps? All the steps that go into actually producing that content that leads to this exposure, that leads to this people coming to the website, that leads to increase revenue. And this is just one hypothesis. They could have a lot of this different steps running in simultaneous fashion. But then, I say “Okay! All these steps I try it two or three times. Found a system that I thought was really efficient and effective then I had team built around that.” I have now someone who does the generation of the content- keywords and so he says “Hey! We should… People are searching a lot for this… There is not a lot of good information on it. We should write an article on this.” We have a whole list of those things. And we have content writer, she’s great! She pulls us information. There’s a lot of research on it then creates a content. We have a graphic designer who then creates all the infographics we need for it, all of the featured images and then that goes to another person on the team who then formats it and then puts in online and that goes to another person on the team who then post it. And so now, there is this system that three times a week just happens as a playbook like that because that’s the way that we have done it and then as we have gone back and reevaluated and kind of looked back, it has been a very very very effective way to reach our goal. Ryan: So, then you know rather than like “Oh! This one minute and this one hour we did not meet the number of sales we needed.” Anthony: Right! Ryan: “Now, we are not hitting our goal.” That is not what we are trying to do. Anthony: You don’t break down your goals into manageable chunks. Like you use the goal to ask the question of how and why and then you build a system around that and then spin that up. Ryan: And then you go “Today… This week we need to make sure that we make three pieces of content.” Anthony: Right. Ryan: Not worrying about like scrambling to figure out how do we sell x amount of units. Anthony: Right and so then I could look every month, my monthly check in and say, “Okay. Content is working but our goal is this and it is producing this much revenue.” You could track all these stuff in google analytics and see what’s coming per month and then I can say “Okay. Instead of three, let’s do four and see if that.” It is just a linear thing where we do from three or four, we should do revenue from x to y. Does that work? Or like “Oh! Everything is going great. No need to change that. Let’s move into another thing that could lead to improving this tool.” Ryan: Maybe it is not content, it is something else and then tweak that. Because you know the content is doing what it needs to do. Now, we have a new goal so let us find another avenue to increase revenue. Anthony: Right. This is a good example of also kind of go a bit off tangent here but a lot of people are shocked when I told them we don’t spend any money on ads. The thing is it is so easy to like “Oh! You spent money on Facebook ads and get customers that way.” We are still figuring out and testing and refining a lot of processes around free ways to improve our brands so affiliate marketing, content marketing. So that’s like the big place we are really investing in a lot of right now. We are still grading ourselves in how that is going and we are haven’t perfected those things yet. So, I am not going to start spending money on ads until I get these processes and systems really refined and going in the direction that I want.They are going very well but I think they can always be improved so until you kind of plateau on those, I am not going to keep adding things in. Ryan: Yeah, that is why I think you know it becomes too sporadic. So, this really place in well with our episode on monthly evaluations. If you don’t stick with something for the whole month or multiple months and slightly tweak it everything you do is so random. You go “I try this and I try this and I try this and I try this.” It does seem like anything and it’s really working and it’s like calm down. Anthony: Settle down son. Ryan: Settle down. Give this method, it’s due diligence and then evaluate how you can do it better rather than like “I have to hit these goals so I have to go from all these different places to try to get these done.” It does not have to be that way. If you don’t hit your goal, it doesn’t mean you’re failing, it just means you’re learning. Anthony: That’s wise. Ryan: Ooohh.. Wow! Where did that come from? Anthony: Deep. Ryan: Let’s ask Margot to make that into a quote. Anthony: Margot is a graphic designer who makes these posts for us. She’s a phenomenal person. Ryan: She is incredible. I wouldn’t be able to do so many things without her. Anthony: No. Ryan: Those skills. So, think about. What is the challenge of the… Are we ready for the Challenge of the Week? Anthony: Do you have any example? Feel like I have taken… Ryan: Yes. I have an example. So, I have been doing this with affiliate marketing. Testing affiliates for some of my digital products and saying “What process works best for affiliates?” And then tweaking that. What is the best way to launch affiliate? What is the best way to partner with affiliates? What is the best way to do that whether in terms of like a bundle or some sort of discount for the affiliates? Email list. Anthony: Hold on doc. You went straight to affiliate marketing? Ryan: Yeah. Anthony: Was there a goal behind that that led you to think “Hmmm… how can I reach that goal?” and then on the list, affiliate marketing was one of those things. Ryan: Yes, yes. Anthony: So, you didn’t just think of the goal and then break the goal down in manageable chunks like everyone online told you to do. Ryan: No, no, no. I said what I want by the end of the year is 1000 people to be signed up for my online workshops. Anthony: If you wrote that down it is like “Okay. Today I need 15 people signed up. Manageable chunks of a goal.” Ryan: And then, how do I, I have to go find and scurry around and find 15 people. What I’ve decided was… Alright there’s probably like a lot of ways for me to get a thousand people signed up for my online workshop by the end of the year. I just have to pick one and try it and milk that and then if it doesn’t produce results then I will try something else. Anthony: The great thing about systems is that if you get affiliate marketing down and let’s say that’s even fifty people a month that you have a system on, that you can hand up to somebody else. Ryan: Then I can focus on the next goal. Anthony: Now you go to the next one and then have somebody else. Ryan: Right. Anthony: And then the next one so like you can break off chunks of your goal not in breaking down your goal but breaking down how and why you can use the specific things to reach that goal and then systemizing it is a way that you can layer it one on top of another so you can actually reach the goal. That’s how you reach goals. Ryan: If I did like one affiliate launch and for those of you who aren’t familiar with affiliate marketing which may be a lot of people… Shall we explain a little bit about affiliate marketing? Anthony: Yeah! It’s a win – win – win scenario. Ryan: Yeah. Triple win! Anthony: Yeah. Trip win. Ryan: W… Anthony: So, let’s say someone has an audience. Instagram, email list, or website and then somebody else has a product or a service that they think is valuable and solve a problem, they say to the influencer or affiliate “Hey! I have the solution to your audience’s problem.” So, in your case it’s how to move better. You find people who have audiences like people who like to move. And then they say “Hey! Am partnering up with Movement Fix and we are having a special.” Usually you can share the revenue with the affiliates so that’s a win. You get the revenue and people are learning how to move which is a win for you. Then the person learns a new valuable skill and how how to move so win for them. Ryan: So, that is a win as well. So, then if there was like let’s say another blogger who had 15 or 20,000 people on their email list and then we do an affiliate launch then a percentage of their following they go “Hey! That is a solution to a problem I have.” They will buy it, they didn’t know who I was before or they weren’t aware of the product or a solution, now they are so that is the triple win. So, I could do that, I could do Facebook marketing, I could do all sorts of other thing but I’m going “I’m going to focus on that and I’m going to evaluate how it’s going. I’m going to learn how to do it better. I’m going to really hone that.” And then, once it is honed pass that off and then find the next one. Anthony: Yeah. So, in summary it goes – get a goal, come up with a ton of reasons of how you can reach that goal. Don’t just break it up into daily thing. Say literally “This goal is revenue” whatever. Break it up in to how you can get it done. Then from that, don’t try to do all those things. Pick one, test it out and try to make a system out of it. Not everyone is going to work so that’s failing over and over and over and over again, just scrap that. If it’s something that very easily works, refine that system first before you try other stuff. That’s why we are not doing paid ads because content and affiliate are working or getting better and better and better system. I can see improvement over time. Ryan: Yeah. If you went to those other ways, you’re going to lose your ability to hone those. Anthony: Until we perfect those systems, we’re doing those things and then we are going to pass that off and have it run completely in the background when it’s the point where it gets to really stable point. And then after that, then we go “Okay. What’s another how we can pick from?” Let’s go back to the how list and pick something. Break it down, systemize it, practice it, refine it, and then pass it of. There is no other way to reach that goal. Ryan: I always think like having daily sales goals isn’t really the best way to do it. Anthony: Well, this just comes from the assembly line mentality. It’s like it’s baked into human manufacturing. Ryan: What was yesterday? Saturday? Anthony: I don’t know. Ryan: Saturday was yesterday! I think for both you and I, online sales freaking sucked. Anthony: Every Saturday. Ryan: But it’s because it’s Saturday and Monday. Well, maybe not this Monday because it’s holiday, but like there are just days that are better. So, if you have these like daily goal, you focus on the wrong thing I think. Anthony: Daily quota of a manufacturing line says… Ryan: Right. Anthony: “We need to like produce these much stuff off the line today.” Ryan: Because you may have days where you do really like many many thousands or tens of thousands of dollars and then other days where it’s half that but it evens out over the month. So, if you’re worried about daily, then you start do things that don’t actually help monthly. Anthony: Or yearly. Ryan: Or yearly. Like this is the whole problem with current corporations focusing on quarterly profits rather than like longer term things because… Anthony: Nightmare! Ryan: The things that you have to do to scrounge up daily sales quota probably aren’t necessarily the things that are going to make you successful for the year. Anthony: Right. So, to put that into a COW, Challenge of the Week, what I would recommend is look at a goal. You have a longer term goal maybe monthly or yearly, get a list of how’s. How you could potentially achieve that. Pick one or two and stop there and then refine it and create a system around it. Go listen to the other episode that we had one year ago about doing a monthly check in and use that system on top of making a system. And then, work back up and see if that is affecting that goal or not. Ryan: So… Anthony: That’s get it done. Ryan: That’s get it done? Anthony and Ryan: Get after it. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 48 – Goals and Systems appeared first on Health Fit Biz.
25 minutes | 4 years ago
47 – Health Fit Biz Level 1 Course
The Health Fit Biz Level 1 Course is now available HERE. Get started using coupon code getafterit to save 50% PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back to the Health Fit Business podcast. In this episode, Anthony and I share with you the reasons why you should scale and why we put together the Health Fit Business Level 1 course so you can start your own journey along the path to increasing your impact, freeing up your time and really designing the life that you want to live. So, without further ado let’s listen in to this episode. Ryan: That dryer though huh! Anthony: Yeah! The dryer! Hey guys! We have some pretty big new for you. Ryan: Welcome back to the Health Fit Business podcast. Anthony: I’m your host. Ryan: I’m your co-host. Big news! What’s the big news doctor? Anthony: Well, we have a big big program that we are starting to announce but to explain why, we have an excellent story for you. Ryan: We do have a story. Anthony: This kind of came to us yesterday. We were recently at a little retreat. We, so the doctor flew to San Francisco. We did some pretty deep work here and then we took off at Petaluma which is a nice little farming town and we stayed at the farm and did some deeper work. It’s amazing! How many different animals were at this farm? Ryan: There are probably like ten different types of animals and then many of each of those, all running around. Anthony: Dozens of chickens, all these goats, horses. Ryan: There’s a zebra. Anthony: One zebra. There were tons of cows and bulls. Ryan: Ostriches and whatever those were. Anthony: Ostriches. Chinese chickens. Ryan: Yeah! All sorts of… Anthony: And then there were… Ryan: Cows, bulls, horses… Anthony: Hundred acres, this crazy property. It was amazing! Ryan: We were walking the property and it was interesting when we noted how these huge powerful horses. Anthony: I want to pet this horse and its jaw muscles were larger than my skull. It was gigantic! This crazy Arabian horse. Ryan: And it could have literally hopped every fence or gone through any gate that was on the property but it didn’t. Anthony: So we walked to this gate and there was this tiny rope like nylon rope that attached the gate to to this… Ryan: Post. Anthony: And then on the side of that, it was just post into the ground with this like 8-inch nylon rope strung three times around it. Ryan: And the fence was… it was almost like chicken wire. Anthony: That I could have literally just walked in to and it would have fallen down. Ryan: These animals don’t leave this space that they feel constrained or to which they feel constrained. Anthony: They see a boundary and they just stay there. They don’t go anywhere else. Ryan: So, it is not physical limitations for them to get through the gate. Anthony: They get blasted… Ryan: They could jump over it. It was not even high. Anthony: Jump over it. They could walk through it. Nudge it with their nose. Very small degree… Ryan: They could literally just walk through it. Because we have a brain the horses don’t have, we just go… Going to lift the rope, swing it up and walk through and then we have a hundred acres. We really have the whole area. Anthony: To do whatever we want. Ryan: To do whatever we want, go wherever we want, see whatever we want to see, and that’s how we thought of this. Anthony: What I think of is a lot of people see these artificial boundaries. Ryan: They are constrained to this little space. Anthony: And so, they don’t even try. Ryan: And all they needed to know wass which little rope to pull and which gate to swing. Anthony: And so, for instance, if I want to get through this gate, I could run straight in the middle and smash apart and destroy my body and probably get it up at some point. I could get caught up at some electrical wire or… Ryan: Or you could try to jump in and get your foot cut or teeth on the edge, you know! Anthony: Or I could just look to see exactly where the latch is and use very little energy to lift it up and then walk through it. Ryan: So, how does this lead us to our course? Anthony: Our first course is being launched and this is essentially us showing you exactly which latches to pull so you can have whatever you want. Ryan: It is hard to know what to do in your current situation to get through the fence or where even the fence is and what is beyond the fence. What that does even look like. We’ve been confined to this pre-determined area and it is so artificial. You could break out of that and really do amazing incredible things! But you have to know “How do I set myself up for that? How do I visualize that? How do I know why or what to do or where’s the direction?” Because you know what’s kind of scary when you’re in this confined space and suddenly you have everything. Anthony: What the hell do I do now? Where do I go? Ryan: “Oh! I’m just going to walk back to the fense area because it is more comfortable.” Anthony: Right! So, one of the biggest things… When we started the podcast it was 10 or 10000 right? So, if you haven’t listen to it go back and listen to it but it is essentially saying any problem that you want to solve it is probably better to try to scale it. Right? Ryan: Yes. Anthony: But then, there’s level of listeners that we are reaching out and saying “What the hell does that mean? How do I do that and really why?” Ryan: Yeah. “How do I do that in this role that I’ve been trained or been doing?” Anthony: There are students or full time service providers. Either you’re running a gym or clinic or whatever. Ryan: Of course! Anthony: Of course it is difficult to make that leave. I mean we’re now years past that point where we’ve been four or five years, we’ve been kind of working to be where we are now. What we are basically trying to do is distill all of the mistakes that we made down to this course that walks you through step by step by step. Trying to show you how you go from the beginning student to a service provider to scale from your 10 to 10,000. Ryan: In easy conceptual terms, the course shows you why you should try to lift the rope and the latch, how do I walk through the gate and then how do know what you want to know once you decide to leave. They way it is constructed is, it is an online course that also has a… I guess you could call it a booklet of worksheets that would guide you through the process and a checklist of actionable things. How many pages is the checklist? Anthony: I mean, the whole workbook is 57 pages I think. There are 50 lessons spread across nine different modules. Each lessons has a video of us explaining it, a worksheet, a written explanation, and a workbook companion thing, an action that you would take. This took us… we started working on this last November. Ryan: So, it has been like nine months. Anthony: Yeah, it has been nine months in the making. We’ve gone through such a crazy evolution with the step by step. Ryan: So, long it takes for a baby to be born. Anthony: We essentially, we gave birth. Ryan: We gave birth to it. Anthony: So, do you want to walk through the module real quick and see. Ryan: Yup! So, the module one, is about why you should scale. Anthony: We talked about the importance of scaling and why it is a foundation to everything you should be doing and all the next steps that you should be taking. Then, we have worksheets on how you are spending your time currently, how to know how many hours you need to get, strategies to get you there. And then same thing with money and free them and impact so these are all different lessons in there with corresponding worksheets that kind of bring you through basically help you set your why. What we know in the past is that people don’t understand their why. They are getting after it and the action taken falls apart within seconds. Ryan: If you don’t know where is this coming from and what is my intention what am I really trying to do beyond just like I want to do this so I can just like make money for myself. It has to come from something more than that. Anthony: Right. Ryan: That why is only going to last so long because when it starts to get hard that person jumps to the next thing that seems easier. Anthony: Right. If you are kind of confused about like “Why should I scale? Is this really important for me?” You have to have a big north star, this module is for you. The next one is about.. Okay, you have to know your why, how do you do it? Ryan: So, this is where we take a look at what are the different ways of scaling? For example, you could be maybe that manifest as a physical product that you make like a book. For example, our journal would be an example of a physical product. Anthony: Supplement products like I have currently or events that you have. Ryan: The next one we go through is the digital products. Maybe this manifest into something like that for you. That would be like a workout program. Anthony: Or this course. Ryan: Or this course. Then we have membership sites.That would be something like people join and they get weekly or monthly access to new content or some sort of on going service or videos or routine or something along those lines. Anthony: That’s a recurring community usually of information. After that is… Ryan: Live events. Pretty popular one I guess, quite a bit. Live events, workshops, seminars, courses. And then the last one is scaling a service-based business. Clinic, gym, etc. Anthony: If you are not really sure. If you know your why “Okay, I really want to free up my time, my money, or my impact,” whatever. Then you can look at this and say “Okay, we’ll help you take your specific skills set and walk you through and see what the best avenue for you would be. Whether that physical, digital, membership, live or service-based events.” Then that way you can kind of carve your path see how your north star and you know “Okay. I have to have a ship to get there.” Ryan: Module three. Anthony: Once you know why you are doing something, how you are going to do it, then we help you break down and kind of see baseline where you are right now. What that looks like these bunch of worksheets that help you figure out what actions that you are currently taking so you are aware how you are spending your time now so that way you can figure out how to better manage it. After that, we’ll look at stop, start, continue list which is something that I do in a monthly basis which is super effective. Just figuring out the things that you want, the things that you want to stop doing, and the things that you want to continue doing, and then from that figuring out the exact things in all these list that you should be doing for you as an individual. I think we talked about this in a podcast before but… Ryan: Yeah, probably. Anthony: Having unique abilities which are the things that you like doing, that pumped you up, you’d be the best at. Helping you identify those, do workshops, and do this lesson, it’s kind of what module three is all about. Helping the baseline of where you are currently doing, what you should be doing.The best things for your time to be as effective as possible using your innate abilities. Ryan: Module four we get into a, how do we take as much as off of your plate as possible? Anthony: You have this huge list of things that you are currently doing. The first step that you should think about is how do automate things. Things that nobody should be doing. Ryan: Lots of things like software or other systems could do literally automatically once you set them in place. So, we go through it at module four the different areas that need to be for most people automated as well as there’s going to be… based on people’s businesses. There would be some things that are unique to each business. We go through automation, automating phone, scheduling, payments, email, and some other things that you have to explore on your own. Anthony: Yeah. FAQs. All these miscellaneous things that we use on daily basis. I mean, most of you guys are coming from service-based profession or a student and so these things will help you kind of reframe how you are doing and not even delegate stuff or just automate it so that no one has to do it. Ryan: Yeah. So, that is module four. Module number five is delegation and this should be especially when you do the unique abilities tasks that someone else could do like they can’t be automated by technology but they need to be done by somebody. Anthony: But you should not be the one doing them. Ryan: Right. Exactly. Here we have, we’ll look at systems. The power of systems and some examples of how to build those. Anthony: Examples of how we draw our systems and then how we implement them with our team, which I think is a vastly underrated thing. Ryan: Absolutely. Anthony: If you don’t have systems in place then basically you changing from you doing the tasks to you managing doing the task. Ryan: Remember all the steps of everything. It is just, it is not manageable. Anthony: Delegation should essentially be the automation of human time and skill. Ryan: Essentially. The next module after than is checklist. There’s going to be these processes. The sames steps are going to be done at the same intervals. So every week or every day, there are just certain things that have to get done and again you can’t remember this. You can’t use your mental space to try to remind somebody to do this. Having that as checklist will make sure that things that need to get done will be done. Anthony: Yup! After that we show our system of finding people. Usually remote workers is kind of where we go to do a lot of the delegation. Our team members are just… It’s a lot of work especially if you are starting to scale up. You are not going to need full time in-person people and you’re probably not going to be able afford them either. And so, I just started recently this year adding full time people in-person because now I am having a resource to do so but a lot of this stuff, building and scaling is about finding the remote workers and helping them kind of delegate specific tasks to. So, that’s what module five is about all the things that need to get done that you can’t automate and that you shouldn’t be doing. And so, you should be delegating to somebody else all the process that we use to do that same thing. Ryan: Module six, okay what about those things that you have to do? There’s you can automate, you can delegate, but at the end of the day, there are things you have to do and so module six is about how to optimize that. So, we look at what are the things that you are doing and how they are falling at efficiency and effectiveness quadrant to find where your opportunities for growth and what are the things that you should be cutting out that only you can do but really do not help. Anthony: Yeah. That is something that we’ve definitely talked about many times in the podcast before. Doing the right things, the right time, the right way. It is essentially efficiency versus effectiveness. After that they way we schedule our schedule and showing you exactly how to do that which is with time blocking. That’s basically a worksheet that you fill out that show you exactly step by step how to do that with your own schedule. Systems like we said before drawn out for delegation can be used but in a slightly different way for yourself to make sure you are doing all the stuff that need to get done with as little friction as possible. Ryan: So, when you create systems for yourself, you don’t have to remember what I should be doing. Like there are certain things that are built and it becomes much less effort and mental energy. The last lesson in module six is collaboration and tech tools so this will be all the tools that we use when we were working with other people to manage things electronically in terms of file storage system, communication, other programs that we use to get the job done. Anthony: Evernote, Dropbox, Slack, Air Table, stuff like these. All the tech tools that we use to optimize our communication with our teams is kind of where we go from here. Things that you don’t even know so that it is not sloppy, you are not texting or emailing all the time. Stuff that you can really tighten it up or work together in a really efficient manner. Ryan: That leads us to module seven. Anthony: After we got the why, we got the how, we see what actions you are doing, see which one you should eliminate, which one you should automate, which one you should delegate, which one you should optimize. Then after that, pretty much a clean slate. You are starting to free up sometime but the most important thing is looking at this inner circle that we kind of approach ourselves which is taking care of our own bodies is the most important part. Ryan: So, this is a essentially self investment. How can you use nutrition to optimize your own performance. How can you use movement and exercise to optimize your own performance and health. And the same thing for sleep and stress. These are the four areas that we think are the most important to address so that you are literally a well-oiled machine. Anthony: Yeah. If you don’t have the raw materials to become the best version of you, then you are just wasting a lot of your time. Ryan: Right. Anthony: And then after that… Ryan: Self improvement. Anthony: How to become a beast. Ryan: So,module eight is self-improvement. We’ll look at the biggest, essentially time sucking time killer and why you need to be eliminating that immediately. We’ll look at “How do I think bigger and plan times two to like get a bird’s eye view of everything of what’s really going on and really strategically think about what I am doing. Anthony: And then, we kind of transition into how we get most of our stuff done in a worksheet you can do to help figure out what your deep work is and how to actually have a strategy of getting real stuff done outside of having a service business where you are just working with people one on one and things that don’t scale. What are the things that you can do and focus on to actually help you create value long term that’s evergreen. Ryan: And then lastly, we have a routine builder to build in things that when done daily and these little dosages turn into huge effects over time. This lesson will help guide you through that process. That takes us to module nine. Anthony: Module nine is all about recap. We went through, we have the why, we have the how, we have all your actions. We kind of shift it down, taken away all the unnecessary fluff, we’ve automated that, eliminated, delegated it, optimized it, made you a beast both physically and mentally, and then kind of leveling up your skills to be a scalable machine. Now, we have to figure out how are you going to actually to do that. With that, what we do is going to platform building and so, instead of consuming websites and podcasts and social media and emails we are going to teach you how to flip the script around and be the producer of these things. Ryan: We’ll cover what you need to know about social media, what you need to know about websites, the basics of… Anthony: How to use these to scale your skills. Ryan: Yeah! Versus… Anthony: Rather than consume these things. Ryan: Right. Although you listened to and enjoy our podcast, at some point you may also want to make your own and so we’ll cover what do we use, how do we do it. Anthony: How do we make our websites because we built our own websites. How do we use our social media channels to kind of promote our stuff and grow an audience. How we use email marketing to reach out, spread word and keep everyone informed and scale our skills. Ryan: Yup! So that is the gist at the level 1 course. Anthony: It’s a lot of stuff. Again, it took us a very long time. We pretty much see this as a four to six week kind of work. It’d be really hard to do it anything shorter than that and so it’s pretty pretty meaty chunk here. After that, we have a little checklist to basically say, “Hey! Did you get all these stuff done? ” Ryan: Yeah. Because when you go through a course, it is easy to look at the materials “Oh! yeah yeah…I got it!” Anthony: You know that are about getting after it. Ryan: So, we have a checklist of actionable things that are designed to be completed after going through each lesson or module. Because otherwise, you might, you go through the course and you learn new stuff, you get familiarized with the stuff but nothing changes right? We are all about change. Getting after it as you said so that is what the checklist comes in. Anthony: All the merits it’s like I’ve stopped doing three things I’m going to start on my continue list. I’ve done this. I’ve done that. So, these are the things that are most important actions items that we’ve identified for each lesson to make sure that you actually get something out of these course instead of just random amount of knowledge. Ryan: We have no desire in random knowledge that does not help achieve something. These may actually be one the most important components. Anthony: Yup! And so, we are launching this was it today? Today right? Ryan: Yes. Anthony: Today. So, it’s normally going to be 499 and what we are going to do for the first week for people who are listening to our podcast we are going to do a 50% off special and so what we’re going to do there is we’re going to have code getafterit and that’s going to be for 50% off and so it will take from 499 to 249. We want you guys your feedback. We want to make this as amazing as possible so it is always going to be an evolving course. We’ll have new versions of it and so if you guys have any feedback “Oh! This stuff is good.” “I want more of this, less of that!” We are always going to be updating the course so it will become kind of a living, breathing thing and all the communications about it with everybody else who has it going to be in the Slack team. If you aren’t on our Slack channel go to healthfit.biz/slack right now. Everybody who takes this course is going to have their own private channel where they could kind of discuss how they are going through it, the things that they are learning and any questions they have we are going to be on there actively answering them. Ryan: The course – you can find it in at health.biz/l1 Anthony: L, the number “1” Ryan: Numeric, not any number. Anthony: Or we’ll have a link to it in the shownotes as well but healthfit.biz/l1 Ryan: Coupon code getafterit. Anthony: Yup! 50% off. So, you can not be the horse and you can be the beast. Ryan: Who pulls the rope and has all the acreage and does whatever they want. Anthony: Be the human, don’t be the horse. Ryan: Alright. Anthony: I guess, it’s time to get after it. Challenge of the Week is check out the course, sign yourself up. Ryan: Get after it. Anthony: Get after it! Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 47 – Health Fit Biz Level 1 Course appeared first on Health Fit Biz.
14 minutes | 4 years ago
46 – Why Mentors Are Overrated
This episode Anthony gets a little heated. He feels passionately that mentors are overrated as a concept. Too many people are waiting for the ‘right mentor’ before they just start really going for it and learning from practical experience. Mentors serve a purpose undoubtedly. Their purpose, however, isn’t to tell you exactly what to do, to do work for you, to motivate you, though that is what many people expect them to do. In expecting that, people wait. They wait to find a mentor that will solve all their problems for them. But that isn’t what they will do. You have to stop waiting around for some magical moment that isn’t ever going to happen. The time is now. You can get advice along the way. But relying on a mentor and most expectations of mentors are unrealistic and hence overrated as a concept. Enjoy! Make sure to visit healthfit.biz/slack to join the Health Fit Biz community that is quickly growing. It’s a free resource to bring like minded people together so we can all grow and learn. PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Anthony: And I’m Dr. Anthony Gustin. Ryan: Welcome back to the Health Fit Business podcast. In this episode, there’s a little bit of angry town. Anthony: I spit some fire about how you should stop being a little b*tch. Ryan: (Laughs) In this episode, we talked about why mentors are overrated. Anthony: Get after it that’s why. Ryan: Yeah. And how actions are underrated. You don’t want to miss this one. Anthony: Get after it. Ryan: Let’s listen in. Ryan: Welcome back! Anthony: Welcome! Welcome! Welcome to the Health Fit Business… Ryan & Anthony: Podcast. Anthony: We got some solid *** for you this time. Ryan: In this episode, we want to talk about why mentors are overrated. Anthony: What? Every top ten list I read on entrepreneur.com says that I need a mentor. Ryan: Yeah. So, why are mentors overrated? Anthony: What the hell is a mentor and why are people trying to seek them currently? Ryan: So, mentor would be like, you know, find someone who’s where you want to be, who’s done the things that you want to do and then have them basically tell you what to do and like guide you through the process. Anthony: Me, I need a mentor. Ryan: Now, mentors are overrated in relation to certain things. It is not like you shouldn’t have mentors or have people that you work with or reflect with or help guide you process or ask you probing questions. The problem is people get a mentor and they don’t do anything! Anthony: People think like… Ryan: It’s a magical thing. You get a mentor and suddenly you’ll going to be successful. No! Anthony: Mentors do not create actions. They give you ideas but you have to create the actions. And so that’s why when people think like “Oh! Who’s your mentor?” “Who did all the shit for you?” No! No! No! No! No! No! No! No! It does not work that way. Mentors or other influencers can be good to generate ideas but your real “mentor” is experience doing sh*t. Ryan: The only way you get experience is by doing stuff from learning from it. But this whole idea of like “Wow! I really want to be successful. I need to find a mentor.” Anthony: It’s another excuse to not do things. Ryan: Right. Maybe you need to start doing stuff and making mistakes and learning from it before a mentor really even has a big impact on you. If you need a mentor to tell you very basic things, it’s not very impactful or valuable. But if you’ve already gone through and tried and learned and refined the information that you would get from a mentor, it is incredibly more valuable. Anthony: You know who asked me who my mentor has been consistently? Ryan: Who? Anthony: People who don’t have good habits of getting things done. Ryan: It’s like they want… Anthony: No one who is really good at getting things done has ever asked me who my mentor is. Ryan: Ha! Anthony: This is just kind of a thing like people should be working on systematically creating habits that allow you to take action over and over and over and over again. Get good at that and then use that skill and have a mentor influence maybe if you need still you feel like one. After that, to different directions. My actions in my learning, I still don’t know what the hell I’m doing but I know what’s in front of me and what I need to tackle next and I learn from that and I learn from that and I learn from that. Things are going in the right directions. I don’t need somebody right now to tell me “Oh! Go over here. Go over there!” I’m using the skills I built up for taking actions to get the things done. I don’t need anybody to give me this big picture thing. Ryan: Yeah! How many people are waiting around. “Oh! I just don’t feel like I have the right mentor yet. I don’t feel like…” Anthony: “I need a mentor like…I need a…” And chiros do a lot of this too. “I need to join because this person is like a mentor.” Ryan: Yeah. It’s just like… Anthony: Or you just need money to start a place. Ryan: Right. Anthony: Is that…? Ryan: When you really boil … how many conversations have we had where someone’s like “I want to go work for someone for a couple of years so that I can learn from them. Have them help mentor me… dah dah dah.” It’s like very unlikely that’s a waste. Anthony: How you are going to learn is by just going out there and doing things. This has been a consistent thing that we talked about and maybe 20% of the podcast. You just need to start now and start learning. Ryan: Right. Anthony: And get better at that skill. Ryan: Don’t wait around to find a good mentor before you start doing things like right now because by then you are going to be waiting for a very long time once you do get a mentor, you haven’t done shit. Anthony: And you won’t have the skill and the behavior patterns to just get things done. Ryan: Right. You just been sitting around twiddling your thumb waiting for a mentor like that isn’t what’s it for. Anthony: My whole idea, like I said, I don’t have. People asked me who my mentor is and I said, “Doing shit, my businesses and experience.” The better I get at the skills that I’m trying to improve and like the habit of just getting things done on a daily basis, the less I feel like I would ever need a mentor. Yeah I have some friends who I consult like “Hey! What do you think about this situation? I’m having a hard time thinking about it.” And then they say that and my behavior and my action taking abilities are what then drive and make that useful. No mentor ever will be useful if you do not have the skill and behavior of getting things done. Ryan: How many prioritize getting a mentor over those other things? Anthony: You need to be just a machine at executing before anybody gives you any advice and you take it. That’s kind of like we’re kind of walk this fine line of this podcast and all the stuff that we are doing. We’re not just trying to… We are giving you actionable things every single podcast. Ryan: COWs. Anthony: To do…Challenge of the Week is like, we want to be inspirational and talk about these things give advice and kind of teach people how to do things. But you will never ever ever ever have that beautiful information unless you take action on it and unless that becomes a habit. It needs to be a weekly habit as we are trying to instill in people from doing their action, Challenge of the Week. Get good at that and then you can take advice and run with it and do important things. Ryan: I guess it’s like, how much advice and inspiration do you need before you actually start doing stuff? Before you actually start trying? Anthony: But here’s the conundrum. Ryan: What’s the conundrum? Anthony: The advice becomes sooo critically valuable when you actually have the skill of executing but people think they need that to start executing. Ryan: Yeah. So, like the advice isn’t useful until you have the point where you that actually is useful. Anthony: Right. Ryan: And, it’s not that useful to get a mentor’s advice to forget how to set up an LLC and open a bank account and get the credit card. Like you don’t need a mentor. You just go to google and type in or talk to an accountant and be like “Hey! I need an LLC set up.” You don’t need a mentor to tell you that. That’s such low level like non-important… Anthony: Business advice is not useful until you execute. So, practice executing. That’s your mentor. Experience and doing things. Ryan: Do you think there ever is a place let’s say who’s more experienced and can offer you those things? I mean, are you saying don’t ever get a mentor, because I know that like you’ve had some people that kind of give you ideas and that you bounce ideas with but you seek them very rarely? And you do a ton of stuff between the times when you talk to them. Anthony: Yeah. I mean, I don’t think there’s… It’s not like I’m asking them like what to do. Ryan: You’re getting their perspective. Anthony: Here’s another thing that I think people confused what a true mentor or thought a partner will have. It’s like, you will not just go to them and they say “Hey! You should do x, y and z. ” You will go to them with like a dilemma and get a different perspective. You don’t go to them to ask them what to do. That’s a very weak position to be in. Ryan: That’s what a boss does. Anthony: Right. Ryan: That’s what someone that you work for does. They tell you “Do this, do this, do this.” Anthony: Yeah. Ryan: That’s not what a mentor does. Anthony: Yeah. So, mentors are overrated. Ryan: Action is underrated. Mentors are overrated. You need a mentor once you need a mentor and you don’t need a mentor as early as you think. Are you looking at something? Anthony: … Ryan: No. Your microphone is great. Anthony: So, I mean, I don’t know what else to say about this one. This might be a sure upset because I feel… Ryan: Well, let me say a couple of things here. I do have a couple of people that I share ideas with and who I consider like Erson. He’s been someone who I’ve asked questions not on “Hey! What do you think I should do about…” You know, “How do you think I should do this?” It’s more like someone who can say “Keep going down the path. These are some of the struggles you will run into.” And they are also like sharing their own advice and experience. Anthony: Look ahead. Ryan: Yeah. Anthony: But be aware. Ryan: It’s not like I sit down with Erson and he goes and say“Okay Ryan. Here’s a 7-step plan for you to do.” It’s not what it is. Anthony: Yeah. People want an action plan. That’s living a mentor is. Living a mentor is two things – an action plan and the action itself. You and the experience is the action and the action pla. You should be coming up with that. Ryan: Right. Get some external perspective on what you’re doing and get some thoughts from someone who’s kind of outside. That’s what a mentor should really be. Anthony: It’s all about ownership right. Thinking of mentors the way people asked me about them are the way for people to rationalize lack of ownership. Ryan: Yeah. I mean, who’s running your business? You or your mentor you know. Anthony: “Oh, well, when I get that mentor I will finally be where I want to go. I am just waiting for that mentor.” No, no no. No, no, no. You are the action and the action plan. Ryan: I also think that what’s undervalued too is like having peers to share ideas with and be thought partners. Like I would say, you and I for example. Anthony: Right. Ryan: I don’t think I would consider you a mentor vice versa but we share and explore a lot of ideas. And I think people want to find someone who is like 30 years older than them to like tell them what to do. Anthony: It’s not how it works. Ryan: I find what we do together extremely valuable even though you are not my “mentor” and I’m not your mentor but we push and drive each other. Constantly challenging. I think there’s another way you can get what you are looking for besides it has to be this way and I need this person. Anthony: I don’t know if that just comes from apprenticeship days in the past. “I know this craft and I will teach these to people.” But there is the internet now. You can just figure it out on your own instantly. Ryan: It probably does come from the apprenticeship. That’s the way it has been done. You need to find. You need to be someone’s apprentice and have them teach you and pass the wisdom down. Dude, wisdom and knowledge and information is ubiquitous now. It is just whether or not you are waiting for someone to show you or you are going to go find it. Anthony: There is also no problem with getting experienced for working for somebody and having them be your boss to tell you what to do. But to expect that a mentor gives you that… Ryan: And your boss is not your mentor! Anthony: without providing them value? Ryan: Do you think your boss is your mentor? Anthony: No. Ryan: Yeah. So, going and working for someone else and thinking that they are going to like teach you and mentor you to be able to do… They are your boss. They run their business and you are their employee. Anthony: I just think that word is silly. I don’t like it. Ryan: What? Anthony: Mentor. It is a silly connotation. I just don’t. Ryan: So, sexist? Anthony: Men. Ryan: Men-tor? Why is everything, you know? Anthony: I don’t know. Mentora? Ryan: It could be a female? You see what I’m saying? Anthony: Yeah. Mentor. Ryan: There you go! (laughs) Alright, so what’s the Challenge of the Week Anthony? Anthony: Listen to any one of our other podcasts and actually do the thing that we recommended at the end of it. That’s the challenge. Ryan: Alright. Get after it! Anthony: Get after it. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 46 – Why Mentors Are Overrated appeared first on Health Fit Biz.
15 minutes | 4 years ago
45 – How School Fails Us for Real World Performance
We have been trained from a very young age to suck at the way the real world operates. In school, we prepare cyclically for tests. We spend 3 months in a class preparing for a midterm and then a final. After taking those tests and receiving your grade, so long as you pass, there is no self-evaluation of how you could have done better to improve. It’s off to the next class to repeat the 1-off performance measurement. The real world doesn’t work this way. You can try, fail, tweak, try, fail, tweak, try, improve. etc. This goes against how we have been trained for so many years in our life, to prepare for a test we only ever take once. In business, you get to review your ‘score’ and then re-take the test. Essentially everyday. What we find most useful is doing this on a monthly basis. Having metrics that you check in on each month is essentially your ‘test’. Based on the results, you can change course and modify as needed. The mentality in that case is way different. You aren’t thinking how ‘I have to crush it this month or I am a failure’ since reality isn’t a one-off thing. PODCAST TRANSCRIPT Ryan: Welcome back once again to the Health Fit Business podcast. I’m Dr. Ryan Debell. This is episode, I don’t know but that doesn’t matter as much as the content. In this episode, we talked about monthly evaluations and why they are so important for getting to where you want to go and how we have been set up from our time in school to not think and behave this way. So, that’s what you can expect from this episode. That’s enough talking about it. Let’s get into it. Ryan and Anthony: Welcome! Anthony: Welcome! Welcome! Ryan: To another episode… Anthony: With my man, at last, in person. We haven’t recorded much in person. This is the Health Fit Business podcast by the way. Ryan: Episode, I don’t know. Thank you, guys, for tuning in, listening. This episode… Well, where are we right now? Anthony: San Francisco baby. Ryan: We’re in San Francisco. We’re at the headquarters of Dr. Anthony Gustin. Anthony: Yeah. Ryan: Which is incredible because the last time I was here, you guys were at We Work, right? Anthony: I think we just started there. Ryan: And now you have this incredible physical office with all your employees Anthony: Yeah, I feel very… Ryan: It’s beautiful here. You really did a great job. Anthony: Thank you. Ryan: On this episode of the Health Fit Business podcast, we’re talking about doing monthly evaluations and overcoming the pressure of having to have perfect performance and how that essentially… How we are essentially trained to think and behave that way throughout school growing up. But in reality, in the business world, that is not actually the best way to do it. Anthony: So essentially, why we usually go towards leaning to stop doing things and how to systematically break through that. Right? Ryan: Yup. So, if we think about like in school throughout our lives until we’re probably for a lot of people, probably a lot of people listening to this podcast, in school until you’re 25. If you go think about elementary, high school, college, and then graduate or even if you know, even just from essentially the age of essentially 4 to 18 through high school, depending on how far you took your education- a vast majority of your life you were trained to prepare for a test, be evaluated on your performance, and then never revisit that test. And move on to different concepts. Let’s say you’re doing a math class, you have a test on this one specific way of doing Math, you take the test and then you move on to that other type of thing. Anthony: Yup! If you take that test and you get an A, it’s like “Great! You did a good job!” If you get a C, then you just have to move on. It’s not like you take it again until you get a B and then an A. Ryan: Right and then, in business, in life, first of all we are not really giving ourselves tests regularly. The test is sort of like how much money do I have in my bank account, you know, versus like what you’ve been doing monthly self-evaluations or monthly evaluations of the business. Anthony: Yeah, in personal I think I’ve mentioned a few times in podcast that once a month, I typically head up north and do a little deep dive session where I just bring a book and a do a retreat. Take one to three days just depending on how overwhelmed difficult that time to stop and evaluate the situation for what’s it’s worth. So, reacting to things on a day to day basis will get you caught in this zone where you’re not really asking yourself how things went and where things should go based upon current data. And so, this monthly retreat is a system for me to evaluate. “Did I get a… what was my grade in the last test? What subject am I testing myself on? What was my last grade? Could I improve? How does that look? Let’s figure out next month what my outcome on that test was.” Ryan: Every month, you’re essentially retaking a similar test, performance test, and then you are using the previous test results to change course versus in school, it was always this “Well now there is a different test, different topic, different subject,” You never were trained to take the test, learn from it, and then take the test again better. Anthony: Right. And get that feedback, of what did I do wrong? How? What is my hypothesis a and how I can fix it? And then testing that hypothesis and getting results from the test next month. Ryan: Right. So, it is very unnatural unless you purposely do something that you haven’t done before. Most people haven’t done this so they are like “That seems like a weird thing to do.” Well yeah. That’s a weird thing to do because you never done it in your life. Anthony: Right, and so, it’s been a process that we’ve been working on for the last year, year and a half, two years of doing this constant reevaluation once a month. You can’t really fit that in in a regular day to day. It doesn’t work. Just like with a midterm and final exam, you’re not going to be taking that every single day. You need to be doing the studying, you need to be doing the learning, executing, and then you go “Okay, what was the result from all of that?” So, that is why I do it about once a month, if I was just reevaluating once a week, it is like taking a test every single day. It doesn’t work. Ryan: There is not enough time to let course changing take effect. Anthony: Right. Ryan: You know? Anthony: Right. I’m going to come up with templates that would probably share at some point of how I look. So, I have a big yearly thing that I track and so I visit that. So, this is what it looks like where I say “Okay, my goal was x amount of whatever or this grade on this test?” if you want to put it in that language for the whole year. “Do I need to change my course for this yearly?” Ryan: What about people who are listening and they are like “This is very abstract.” What would be the things that you would go through in a monthly evaluation? Anthony: Right. One of them was I want to meditate two or three times this year and so I track, “Oh okay. Where am I now at my own pace?” and then I put a marker on that if it’s green, yellow or red. Green means keep doing what I’m doing, don’t change my habit. Don’t change any of my strategies. Yellow means maybe we should look at this and see if it’s just a down month towards something that I should look at and red is just completely off track and we really need to to think about approaching this from a completely different solution. Ryan: What about in terms of business? Anthony: Yeah! So, revenue targets, launching x amount of new products, launching new types of products, hiring new people, things like that. Ryan: So, all those will have some metrics of like “We want to have this x amount of revenue. We want to have like launch new products this frequently or have this mini business partners.” and then you are looking at the “Okay. At the end of the month, did we hit those things? If not, why? What can we try to do better for next month? And then re-measure those same things.“ You might find that there’s other things. It’s constantly evolving, isn’t it? Anthony: The general seeking of feedback from your actions on a very regular systematic basis makes it so incredibly effective. Because otherwise, you have this ambiguous yearlong goal. You try to break it up in to daily chunks. Some people like, they work backwards from a goal to make like daily checklist of things they do. They don’t evaluate systematically if that is actually a good way to do it. Let us say I have an exam coming up. Well maybe I should study with study partner instead. Maybe I should do this instead. Let’s try that out next time and then take the test again. Same thing on a month to month to month basis. Meanwhile, the test is in marketing. I’ve been trying to learn how to market better and so you can measure that with data that you get and you can do this on a personal basis or business basis. But being intentional about how you are approaching the problem and if that approach has been a good solution or ineffective solution. Ryan: I would say that vast majority of people do not do this level of self-reflection regularly. There’s some barriers to it. Anthony: We were talking about, yesterday about, trying to be more aware of our actions and what is more of a reaction than an action. And so, in that sense for me, I literally. I’ll show this to you later if you want to check out but I put in my calendar the first 3 days of every month. And so, this is actually a time, it gave me an alarm yesterday – monthly check-in. And so that way, it is a system that I go into and I don’t have to think about and react to it and be emotional about it. I don’t have to rationalize out of it. It is something that “Oh! It’s on my calendar. This is what I do” and then I’m like “Oh! Sh*t! I really let this go this month or did this.” Like one of the things was… Ryan: So you are planning the deep thinking and the reflection sessions… Anthony: Yeah. Way in advance and make it part of my routine and systemize it in a way that I don’t go away from that because if you take away this reaction mentality, like, “Oh! Marketing doesn’t feel like it is going in the direction I want.” It doesn’t matter. It doesn’t matter how you feel. Like, look at the numbers. Look at what you did and the actions you took and then be aware of how you want to change that reactions in the month ahead and having ways of getting around that. There’s another conversation but then that monthly tracking then I make a list after that of “Here’s where I want things to go. Here’s what’s there now. Here’s the things that I should change and turn in to action plans.” Then I change, I have a daily check list thing where I can see my daily actions where it kind of score based system, like competitive like that. That’s how my brain works. And so, I can like for instance, writing blog post to me was more important to me beginning of the year. It was on my daily thing. I’d put a 1 in the box, if I did it. 0 if I didn’t. And I total all these numbers of different things that I want to do and ended up in a score. Green means I’m getting all the sh*t done that I want to get done. But I reevaluated different priorities now and that column is now gone. Ryan: So, it’s not like… Anthony: But I’m trying to remove this automatic reaction process of just like “I know I should be doing stuff like this.” No, that stuff is on my to do list every single day based upon the feedback of where I want to go and what I need to do and how I need to course correct way to do that on a month to month basis. Ryan: Yeah. You do that month in, month out. The actions you take daily are going to change dramatically. Anthony: Right. Ryan: Because you realize these things don’t matter. These are the things do matter I think. Let me test them out. See if those effect in a positive or negative way the metrics that I’m basing my evaluation on business wise. That’s how I know. But don’t just guess or have a view based on feel. There are ways to collect the data that will help you make better decisions for your business but it is hard. You to dedicate time to it. It feels unnatural because we aren’t grown up doing it. There’s a lot of intention and planning that you have to do when you start to do this. Anthony: It’s a lot of work. It’s a lot of energy. It’s a lot of… I’ll go one to one to three-day retreats and people who know me that know I do it just think I’m going like f*ck around. Ryan: “Yeah, he’ll go hang out…” Anthony: Yeah. Forget it. It is more mentally exhausting than any day to day is. You have to approach being comfortable with being uncomfortable. Meaning that you are doing things that are counter-productive. Evaluating your own self and saying “Oh shit! I just spent the last 30 days doing something that I should not be doing. It is not a comfortable thing.” Ryan: People don’t do it because they are like, they are afraid of… Anthony: Here’s a real strip on your ego would be honest with yourself that you are not making good decisions. You need to improve them constantly. Ryan: Right. If you don’t know, then you can never know that you wasted your own time and then having to reflect and be like “Wow! That wasn’t effective!” Anthony: Yeah. These weekends are not fun. It’s a lot of work. I try to make it as nice a possible that’s why I go to these certain places that have a really good environment so that way the uncomfortable thoughts I have to have with myself me not doing things correctly and how to fix them is less of a stressor than it would be otherwise. Ryan: Because you are going somewhere enjoyable. Got it! Yeah! So, we’ve been set up to not do this. We need to really intentionally do it! Anthony: And we are working on a project right now that actually has a lot of stuff in there. My little sheet where you can include that. This is little bonus things. You can see how I structure it and use it. Ryan: Sometimes soon, hopefully. Anthony: So, I guess Challenge of the Week would be… Ryan: Yeah. What’s the COW COW? Anthony: Identify something that you’re trying to improve or skills that you are trying to master. Anything where you would normally have a goal in your life and then think systematically. Put it in your calendar for the next couple of months “What was I doing to reach my goal? Was it effective? Was there something that I could be doing better?” Have this self-reflection put in and take the test again. And think about like that. “I’m going to do marketing once and that’s it. I failed. I’m not good at that. Things go out the way I wanted to.” Ryan: Yeah! You can retake the test man! Anthony: So, study different way. Ryan: Study different way and approach the test differently and find what’s the most effective method to do really well on the test. Anthony: Right. Ryan: Alright. Anthony: So, pick a topic, set right away thing. Ryan: Get after… Anthony. Revisit and get after it. Ryan: Get after it. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 45 – How School Fails Us for Real World Performance appeared first on Health Fit Biz.
23 minutes | 4 years ago
44 – Why You Don’t Need to be Internet Famous Before Starting an Online Business
You don’t need a huge following or digital audience in order to start an online business. That is a way, but it isn’t the only way. There has been a rise in popularity in thinking you need to be internet famous before you can make a great product or service that is internet based and that is 100% false. In this week’s podcast we dig into why that isn’t true and how to go about it without needing to be internet famous first. PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back to the Health Fit Business podcast. This is episode number. I don’t know what episode number. In this episode, Anthony and I talked about the idea “Do you need to develop a large following on the internet? Either your Facebook page, Instagram page, whatever it is, before you can solve problems and before you can make products and services that would serve the 10,000 people that we’ve been talking about throughout these episodes? So, I think it is a common idea that you have to have some huge following. You have to be internet famous. Everybody needs to know who you are in order to make things that solve these problems, that will help a lot of people. We do not believe that it is true. That’s the topic for this episode. Let’s listen in. Ryan: Welcome! Anthony: Welcome everyone to another episode of the Health Fit Business podcast. Ryan: You did the whole thing! Anthony: Health… Ryan: Fit… Anthony: Biz… Ryan: Ness… Anthony: Podcast. This is episode number 582. Ryan: Oh my gosh! I don’t like to say it’s episode number while… Anthony: I don’t even know where we are at. Somewhere in the 30s, 40s, 50s. Are you good? Ryan: Yeah. Just making sure my microphone works. Anthony: We’ve been having some technical difficulties. Ryan: We had so many technical difficulties recording a podcast especially with you and it turned out the solution is actually just both of us restarting our computers. Anthony: Yeah. The old fashioned way. Ryan: Make sure everything is playing. I remember when I was like doing tech stuff and they were always like first thing you always make sure that everything is plugged in. And it’s amazing if you just check to make sure everything is plugged in and you restart everything. How often that fixes all the problem. Anthony: So, we checked stuff number one was plugged in and yes indeed both of our computers are plugged in. Step number two was did you restart it or pull the battery? Ryan: This is why you guys listen to this podcast, to get this real good piece of advice. Anthony: Challenge of the Week is…restart. Ryan: Are we done with the episode? Anthony: Yeah. Restart.. Anyway, what are we talking about here buddy? Ryan: This episode we are talking about why you don’t need an audience before you start making a meaningful product or service or whatever that you want to do. There is this idea that “I can’t sell anyone anything or I can’t make anything that people would want unless I first have an audience of 100000 people or 10000 people.” I know our thing is 10 or 10,000, right? Are those shirts made yet? Do we have those shirts? 10 or 10000 shirts? Anthony: Yeah. They are in the mail. Ryan: Are they in the mail? Although we say 10 or 10,000, you don’t have to have a blog that has 10,000 readers in order to make something that solves the problem for 10,000 people. Anthony: Yup. People get stuck in this chicken or egg phenomenon of “Oh! I should get started but I should get audience. I can’t make a product unless I have audience.” Right? And so it is a cycle of like having thinking about “you can’t get started because you have to get audience or the audience is what keeps you from getting started.” It’s like it’s not that hard. You can do whatever you want. Solve whatever problem you want and step away from more service-based space thing either that stream of people at the gym or being a chiro or PT and start solving more problems without having an audience. You do not need to build an Instagram. You do not need to build a Youtube channel. You do not need to build an email list. You do not need to have a blog with a thousand readers on it. Email is literally as easy as creating a product. Having a one page landing page and buying some traffic to on eitherGoogle or Facebook. Ryan: But that’s cheating! Anthony: It is not cheating. Ryan: That’s what people think! Anthony: Maybe we should chat with our listeners here about the options that they could do if they have zero audience. The way I like to think about this is will either the paid media or anything that’s free. Not everything have to be paid but one of the thing you should think about when you are running if you think about getting a Facebook or Google ads is that this can also start building your audience for you. Right? Ryan: Oh yeah. Anthony: And so if you have, for instance, I was sharing with a buddy this evening about let’s say making an automated email sequence that publishes once a day for thirty days that tells people how to move better at work. Right? And let us say, at the end of that you have a $99 up sell for a program that you could sell on that that teaches them how to be more specifically for issues that they have going on. Okay? Ryan: That’s little funnel to me! Anthony: Let us say you have a $99 product and if you want, what you can do is you just put it up in Facebook and you will probably cost 80 cents to a dollar to get an email and people opt in to that email list. You will have double functions. You’re going to get likes on a Facebook page from that and you are also going to get emails from an email list. And on that email list, you can tell people to follow you on Instagram. If you have 100 people opted in to that ad and if 1 person buys from that, you break even and you just for free built your email list to a 100 people and hopefully your Instagram, Facebook, and whatever. So like,it does not need to be “Oh! I need to post on Instagram every single day to build this audience to launch a thing.” If you literally use the price of our product to build your list and you build your audience for free. Ryan: Yeah and I think people hear that sometimes online where like learn the funnel hacks to build an email list without spending any money and it is like bull sh*t! But that is really how they do it. They spend money on the Facebook ad for $100 that gives you a hundred email and one person buys a $100 product you literally just got a hundred emails for free. So, that is actually real. It would have save you $2000 course right there. Anthony: Yeah. No funnel hacking needed. Ryan: No funnel hacking needed. You know, you make a great point. For example, there’s a lot of people who have 50 or 100,000 Instagram followers but they don’t have a business that’s selling to those people and then providing them with value. And there’s people who have 1000 Instagram followers who were killing it business wise. So, that is not an indication at all. I actually ran an ad like this where I had an opt in for a guide that went along with my Move Every Joint Everyday video and so I paid to have that video show up in people’s feeds and then it would ask them to opt in to get the guide that goes along with it and they there will be a couple other emails and then there’d be an email with an offer to buy an online course on squatting or something like that. Yeah, it cost me at first it was like 8 cents for email address. Crazy! Anthony: What?! Ryan: I was getting 8 cents per email address. Anthony: Oh my God! Are you still running that? Ryan: Well, after awhile, it started to get up quite a bit higher but for the first week it was like 8 cents. I got to 500 email addresses for like $50. Anthony: Yeah. Talk about building an audience. 8 cents an email? Ryan: Yeah!I know it’s crazy, I could not believe that. Anthony: If you don’t have money just get credit card and put it on there and make a product and sell them. If you are in the health and fitness business and you can’t with 500 people survey them and figure out what they want to buy and problems that you could solve. You need to go back and take some extra courses and like learn a specialty because the thing is you just don’t have the skills to solve problems but with 500 people ? 8 cents a piece? That’s ridiculous! Ryan: Yeah! So, let’s say I had no audience and I could make something that was valuable like that. Make a little pdf and then you set up an email autoresponder. Alright, you can google on Youtube how do all that stuff. It’s all out there for free. Drop some cash initially, get an email list built, then ask them what problems do they have and what’s the product or something that they would like to have or what problems are they looking to solve. Do they want mobility? Do they want a training program or do they want something else and then make that and then sell it to them. And you just made a profit and you started with no audience Anthony: There is another way for no money. No money down. What you can do is you’re already working with people probably on one on one basis.Ask all of them to follow you and ask them to share it and then post on Facebook for your friends and ask them to share it and then email every single person you know that you have an email with and say “Hey! Im sorry Im in this new channel. It’s going to feature step by step.” Then have them share if they think it’s valuable and ask for that and you are on your way to 500 to 500,000 followers.” Ryan: Yeah, it doesn’t… Trying to build a purely organic online presence is just… I mean, it is kind of naïve. Anthony: There is this myth like “If I want to build an Instagram following, I should just go post on Instagram.” That is like saying “If I want chiro patients as a chiro, I’m just going to open up a chiro shop and sit there.” Ryan: Yeah that’s not the strategy on how to actually grow it. Just having an Instagram account and posting to it isn’t what makes it necessarily grow. Anthony: Right. How do people become aware of it? Where are the people that you want to be looking at that content and how do you reach those people? So, that is why I recommend if you have a zero audience, using a Facebook audience to market to because you can so clearly define on Facebook ad. Own a target 24 year old females that leave in Carlsten who would like to play basketball and have played tennis in the past and just purchased this many thing online and also follow this page. Ryan: Crazy! Anthony: You can set this type of parameters and then that way you can build your audience so specifically without having to go find all these people. Ryan: I just bought something off Facebook ad like two hours before this podcast. Anthony: What did you get? Ryan: I got the kiwi thing. Anthony: Ah targeted you! Ryan: And I’ve never heard of them before by the way. So, I wasn’t… Anthony: That’s targeting. Ryan: Yeah! I wasn’t already on their email list. I wasn’t already on any of that stuff and in my newsfeed was the thing that was like talking about how you can find Gmail and Google Drive into its own program to increase your productivity and stuff and I watched the video I went “Oh that looks freaking cool. I think I want that.” So, I bought it. And I bought it like 5 minutes after I saw the ad and it was $10 and I bet it didn’t cost them $10 to get me to buy it. Anthony: Exactly! That’s what’s great about having especially digital products because you can literally have, make it once, and from then… Like, let us say the product 10, 100, $1000 you can have that amount of money in ad spend to be profitable and so you could pay $99.99 to acquire a customer to buy that product and then if your product is $10 and you just made a penny. You can do that a billion times. Ryan: Billion times. Right. I want margins better than that but it is still profitable! Anthony: Right. There is no reason not to do it. People think if you think if you spend money on ads, you just spend money it’s like well if you don’t have a product if you don’t have a solution for something to buy in that case. Even the down side, even if you spent a $100 and got for 8 cents a piece you’re getting emails that is still huge amount of money. Ryan: Right! That is why you have to do it backwards. You don’t build the audience and then build the products. If you build the product and then you can spend money to build the audience to sell them the product. Anthony: Here is another thing that you can do, let’s say you get 400 emails and no one buys a product “Oh shit! I should just go quit.” No! What you do is you ask those 400 people. Ryan: Please don’t quit. Please. Anthony: You ask those 400 people “Hey guys! I am trying to make something that is really cool for you. What do you think you would like?” Get a little survey about whatever you think they should like or whatever make it open ended and have them fill out and tell you exactly what they want and then you make that and then you get 4000 more email people and then you get 40,000 more. Keep surveying and keep asking them and that’s how you make products. Ryan: Yeah. I can speak first hand about growing an audience organically which is what I started with where I really got first probably like 20,000 Facebook followers. It’s organic. That was much longer and harder than it needed to be had I done it where I built a product that people wanted and then spent money advertising to get their email address and then sell to them. That would have been like, it would have saved me like… Anthony: Two years maybe? Ryan: Two years and making a hundred videos for free each week. Anthony: Which is not bad like serving a lot for a long term purpose but Ryan: Yeah. I mean it is so great. It is great to do that! That is one strategy, a content marketing strategy, but it is not the only way. If I have done both at the same time, it would have been way faster and way more effective. Anthony: Yeah. I started with zero followers for Equip which is pureWOD at the time. No audience. I started that at the time and it turned out to be very successful. I was saying Perfect Keto had zero audience, six months ago. Zero people following. Ryan: You didn’t make a hundred blog post for Perfect Keto and then made the product. Anthony: Right. Ryan: You made the product and then marketed the product. People bought it and then they grew that way. Anthony: Exactly. Ryan: I don’t know why we think about it backwards. Anthony: I think that was sexy! Being this hot shot on social media and portraying this. I think that’s what’s all the cool entrepreneurs are being these days right? Ryan: Yeah. You have to become super well known to then sell people’s stuff and that was just really not true. Okay! Here is a great example in the movement and fitness world. On one hand, you have mobilityWOD. Everyone knows that’s how Kelly started right? He did it the way where you become super popular yourself and then on the other hand you have ROMWOD. Anthony: They launched a product. I will estimate doing much more revenue and have many more recurring customers than MWOD list or whatever the hell it is. MWOD’s premier whatever. Ryan: Yeah! I don’t know who the people are that did it. Anthony: There wasn’t a huge ROMWOD Instagram before they launched product. Ryan: Yeah. They just had the product and then they grew the product and then they grew the service. Anthony: Yeah they did a good job. If you look at the source code of in their site, they are using all the right tools for growth. So here is a quick tip for people who are listening so far in this episode, if you are on the website and if you want to know somethings that they use, there are plugins that you can download in Google Chrome or you can just right click on a page and go view source, and then you can see usually in the top there is what’s called header code where people put all the tools that they use to track you, to serve you ads, to do all these re-marketing stuff where you can just go in companies that you think are doing a good job that killing at a lot of followers, a lot of engagement look at all the tools that they are using. Ryan: Yeah. They are using Google analytics. If they are using ads, Facebook pixels, ad rolls, whatever, you know that they are like serving people Facebook ads, what are the ones that you are looking for there? Anthony: It’s like Kissmetrics some of the things like high end software, start up growth tools. Most of the companies that are crushing it are using a lot of the same things. Then you can go on there and see what everyone else are using. Most of these brands again did not start with audience before.This is a much more rare scenario. Ryan: It is not cheating. It’s being smart. That’s just the smart way to do it. Anthony: Yeah. Ryan: Like to not do it that way… Anthony: Who says it’s cheating? Ryan: I don’t know. I think there is a general idea “Well, if I use ads and stuff like that it is not pure.” Anthony: Why? Ryan: I don’t know. That’s why we are doing this podcast to say that you should do that. That is like apple being live. We’re just going to make blogpost that says spending millions on TV commercials and ads on billboard and everything like Anthony: Thre is a reason people… So, advertising like that and buying ads, you are essentially buying the attention of your perceived target markets and tools like Facebook and Instagram ads make that incredibly easy to do. Where’s in the past people were like “Oh! People who are this age whatever, they typically watch these TV shows based on Milson ratings so we’re going to do a TV commercial.” And then spend all money in productions like that whereas now technology allows us to spend a dollar if we want to be very specific and test something instantly. So, take advantage of that opportunity. Ryan: It’s like me buying that Kiwi thing. I saw I got tricked and if it makes me more productive and I enjoy using it, I’m glad they did the ad because it helped me. Anthony: Yeah. Ads, sales… Like you are exchanging values and solving problems. There is a shitty way to do it if you’re this scheming person and there is plenty of examples of that but you don’t have to be like that. Those sales and marketing is actually just providing value and letting people know that you have a solution to their problem. Ryan: Yeah. Let’s say somebody made that stretching program and then they paid for ads and then that led to someone buying it who would not otherwise buy it and then they do the program and then they are better of like that’s the goal! Anthony: Exactly. Ryan: It is just a faster better way to do it. Anthony: If you think that you need to start building an audience so like “Oh! I got to start. I got to make an Instagram account. I don’t know what to put on there. I don’t know any content but I really have this project or program or this idea.” Make the damn program, make the product, and then from that go on and use our favorite tool Ad Espresso (we don’t get paid or get share from them) or any other Facebook tool or any other paid ad or any other way you want and don’t think about starting an audience first. Think about product that then find some audience. Survey them if they don’t buy and ask anything about the product. Solve their problems. Ryan: And you know what, if you spend $200, $400 on the ads and no one buys you learned more about ads than if you bought a $400 course on ads. Anthony: Yup! Tuition! Ryan: Yeah. That’s the best tuition. So, it’s so cute. I was hesitant spending money at first. I was “What? How do I know if it’s going to work?” You don’t. You have to do it and then learn. That’s just part of the process. Anthony: Someone asked me earlier who my mentor or my mentors have been? I said my businesses and spending money on them. Ryan: (Laughs) Anthony: Experience. Ryan: That’s right. Anthony: Those are my mentors. Doing sh*t is what my mentors have been. Ryan: And it’s okay to spend money and have it not work out. Anthony: Oh, yeah. That happened with me a lot of times but I learned how to do a better copyright that way. I learned what worked and what does not work and you will not going to learn that any other way. Even if you take a course on all the top tricks, you’re still going to fumble and you’re going to lose some money. Sometimes you going to hit it big. Sometimes things are going to be successful. Sometimes things aren’t. It is just the way it goes. You can’t hit a homerun every single time. Ryan: Look at the Microsoft Band. Anthony: What the f*ck is that? Ryan: When they came out with the Microsoft Band? Watch thing? Anthony: Google glass. Ryan: Gosh! We could probably say Apple watch to be honest. Anthony: Yeah. I just surveyed people on Facebook. Ryan: I know. I saw that and I said “Don’t do it!” Anthony: I have a look at the responses. Ryan: I’m sure you haven’t. There are tons of flops in every industry like they spent money and it doesn’t work because they have to. Because some of them are home runs. If you never swing, a gesture but that’s not recorded. Anthony: What’s the COW then? We are getting enough a lot of tangents. Swing for the fences or what are we…? Ryan: The Challenge of the Week, the COW, is the… Let’s say, okay. There has to be a couple of scenarios Anthony: So, it seems that people are using it for notification and in responding to their stuff more frequently and if that’s case I’m not going to get that, of course. Ryan: Are you looking at the watch thing right now? Anthony: Yeah. Ryan: I was talking about the COW? Alright, so the COW, they are like “Oh yeah! It’s really good for notifications,” that is why I said “Don’t do it!” Why would you want more notifications.” So, here is the Challenge of the Week. If you are spending time currently on trying to build an audience and you do not already have a product, spend time building the product without trying to grow the audience first until your product is done. How is that? Anthony: It’s good. It’s good. I like that. Ryan: So, get the product done first and then… Anthony: Get after it! Ryan: Get after it! Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 44 – Why You Don’t Need to be Internet Famous Before Starting an Online Business appeared first on Health Fit Biz.
13 minutes | 4 years ago
43 – How Do I Even Start?
How do I Even Start? PODCAST TRANSCRIPT Ryan: Welcome back to the Health Fit Business podcast. I’m Dr. Ryan Debell. This is episode… I’ve no idea but it’ll say on iTunes. In this episode, Anthony and I recorded it at the airport in Minneapolis after spending the weekend in Minneapolis. I was doing a Movement Fix workshop and then we spoke at a chiropractic school for Health Fit Business on business automation and digital marketing. Things like that. Anyways in this episode, it’s based on a lot of questions we got from the students we were speaking with at the school in Minneapolis and one of the big ideas was how do I know what I should be doing right now without really knowing what the bigger picture looks like? That’s what we really get into along with some other tangents. Of course, in this episode and if you do not already have your copy of the Daily Domination Journal, go to healthfit.biz/journal and pick yours up today, alright? Let’s get into it. Ryan: Dr. Anthony Gustin! Anthony: Dr. Anthony Gustin. Welcome again to another episode of I guess with me this… Ryan: Oh my gosh! Your co-host guest. Where are we right now? Anthony: We are at the Escape Lounge. Ryan: In Minneapolis. We just… Anthony: MSP Ryan: spent a few days together. I was in Chicago doing Movement Fix workshop and in Minneapolis doing one and then we did a special talk in Northwestern Health Sciences University for the chiro students there- Sunday night Anthony: We did some deep work yesterday. Ryan: We did some deep deep work yesterday. On this episode, what we’re going to talk about is something that came up quite a bit during our talk at the school. A lot of the student that were there asking questions along similar lines. I think that one of the themes that were common was “How do I know where to start?” You know there is so much out there to do. There is so much, so many choices. “Do I read these books?” “Do I develop certain skill set?” “How do I know?” We did not directly answer this. Anthony: There was a, kind of a realization a lot of us that we initially tried to talk about and why we have this podcast in this whole Health Fit Biz platform is to motivate people to be doing things bigger than what they are expected and to scale up and have more impact and do things that they really want to do. This is a big thing that recurring theme also. I feel like I can do more than just seeing people on a day to day basis as a chiropractor like me being a technician. I think it is a suffocating feeling not knowing exactly how to peel away from what is expected of you and how to start doing more things. “How do I get started?” was the biggest thing. Ryan: So, what was your answer when somebody asked you that? Anthony: The answer was, you know… Ryan: The best thing you do right now is anything. Anthony: I said anything and now. Ryan: Like tonight. Anthony: And so I challenged a few people invested in to take action that night. Ryan: Immediately Anthony: And there was this Serbian lad who had a business idea. I said “You should have a prototype by the end of this week.” Ryan: Yeah. People are not used to being challenged that way. Start doing it and get a lot of progress done quickly. Anthony: When to start and how to start. So when to start is… Ryan: Right now. Anthony: Yeah. When you show up this podcast, you started. Ryan: I don’t think you know what to do until you start doing. Anthony: You needed just to think of “Where do I want to go?” “What could that possibly lead to?” And then start hacking away. Ryan: Versus like and something I used to do a lot was “Oh! I really have to examine. I really have to make the correct first step.” You don’t know. There is no way to know that until you start just taking blind steps and then you learned from those and then you make better steps and that takes you down to rabbit holes. I really didn’t realize I need to learn and get better at this particular thing. There is no way you could have known that before you started. So, literally the best way to know what to do is to start doing anything. Anthony:And so, a good example of this. Last night we always have this crazy business ideas and one of them was I think what it need to be in existence is better testing and diagnostics to provide and prevent disease and so we were trying think about his and we came to conclusion “Well I guess we need to learn more about biochemistry.” Ryan: Yeah! Because… Let’s talk a little bit more about that testing process and how we kind of thought to figure out what’s the next step was and then who knows we’ll just start doing that and then that will take us down the path that we needed to go. Anthony: Right. And so, if we want to have better testing… So, the way I think about lab testing currently is it’s kind of a response to management of conditions and diagnostic conditions after there are already a problem and not preventing and having a system in place to stop diseases in their tracks. And so,what would need to exist if that was the case? Okay. We would need a lot of data. How do we get that data? Maybe a wearable. Okay. How then will we track stuffs? We don’t really know. What part of biometric markers that will we need to track? Ryan: So we need to learn more about the biometrics and the biochemistry. Yeah. Yeah. Podcasting over here. We need to figure out the biochemistry that would be required to know the answer and we don’t really necessarily know what that is until you start measuring and testing and figuring out. Anthony: And so, the conclusion was I guess do this we learn about biochemistry. Elon Musk does the same thing. He says “For humans to continue being humans, we need to become interplanetary.” Therefore, people on mars, we need the rackets to get to Mars. Okay. How do you build a rocket? Ryan: Better go read rocket books and talk to engineers in different fields. Our field being health, we go, instead of the current wave to fighting a disease based on this one large blood marker which we say “Okay once it’s above this you have a disease and if below that, then you don’t.” Like you were saying last night. Anthony: Simply broken. Ryan: You… It’s not like one minute you have the diseases and the next one you don’t. There is obviously some sort of… The question will be “What numbers do I need to know that tells me when I’m headed in that direction?” We have to obviously, that reveal what we needed to learn more about. We’ll go learn more about that and we’ll see where that takes us until we exploit that, we won’t know what to do. Anthony: Right and this is as simple as I want to educate more people about swimming and taking care of their shoulders when they are swimming. Ryan: And then you find the most limiting thing , you start doing this and you just learn about that and you find new limitations and then learn about that. But to think going to be in foresight this step, this step, this step it’s not real. Anthony: Okay. “How will I do that?” You just make a list. “Oh! I could post on Facebook. I could write a blog. I could do Instagram. I could do a Youtube video. ” “What’s the best? Maybe an Instagram post. What do I need to get that done? I need to make an account and then use my cellphone to videotape me saying something.” That’s how you get started. You break it down and break it down and break it down until the most digestible chunk that you can handle. So for us, breaking it down “Oh! We need to learn more biochemistry if we want to go this route.” “We need to learn more about biometrics.” That’s a route that we would need to go to from the path and the same thing if you want to educate people about swimming and shoulder, you need to break it down to digestible chunk and then just start doing it and then going back the way at it.” Ryan: So, maybe people are thinking right now Anthony like, “That sounds great, that sounds cool! I don’t even know what’s that thing that I’m trying to solve.” You know what I mean? Anthony: No. Ryan: That’s all a different kind of worms isnt it? Anthony: Yeah. One since asked that. What was my question? Ryan: You said “What is success? What does it look like 5 or 10 years when you are successful? “ Anthony: Yeah. Ryan: So… Anthony: “Oh! I don’t know uh… ” Ryan: It’s a hard question. Anthony: Successful. What does success looks like to you? Ryan: Yeah. How do you actually define that and until you define that that’s how you start going down this path. Anthony: Yeah. Ryan: Maybe that’s the next step. We’ll talk more about that and how to think like that. But you gotta start taking actions on what seems like the first limiting steps whether that is a technical skill or knowledge skill action. Like just getting something done. Anthony: There is a lot of comment stuff when we were last night, two nights ago. Remember both of our accounts started at zero followers. Ryan: Like Instagram account, Youtube, email. Anthony: This podcast started at zero now it is at 17. You have to start somewhere. Ryan: People know that is not true because there is more than 17 people in this slack channel I think. Anthony: Ousted! Ryan: 20! Anthony: So, oh yeah! Go to healthfit.biz/slack it if you haven’t signed up yet. A whole community there. Ryan: Growing everyday and becoming more active and helpful for everybody everyday. Anthony: But starting and staying consistent is how you get to where you want to be Ryan: And if you are waiting around to try to figure it out , that is not consistency, it is consistently thinking instead of doing stuff, and you have to consistently do things. It is not always going to be right. It’s not always going to be in retrospect the best thing but you have to go down the path to get there, and even if you have a few missteps, that’s how you go down the path, better. Anthony: Correct. So, it is all about taking actions immediately and staying consistent with doing whatever you want to do. That is the secret sauce. We’ve done that for four and a half years, we have all these things that are finally starting to tip and bubble up to what we want in the beginning. It wasn’t just that we flipped the switch and had all these contents, all these resources and all these products. It’s like when we started when we did right out of school. Ryan: Yeah. Anthony: We just hammered it right away last four and a half years. Now we’re where we are at. Ryan: It is a journey. You don’t necessarily, like a year ago, you didn’t know where you would be what you will be trying to accomplish now. It is always funny when Facebook sends you that thing and it’s like three years ago here’s the memory. And I would look back and then I go “Man! How different was I thinking and my mindset!” But if I was not constantly trying to take action and do things day in, day out, it essentially be the same. Anthony: Right. Ryan: And you look back, well I’m kind of doing the same thing I was doing three years ago. And for some people, that is great. But for other people it is horrible to look back and think that you are the same three years ago. Anthony: I hope that in three years, I am doing not even close to what I am doing right now. Ryan: And the only way to know or to make that happen is consistently taking actions, sometimes it is spot on. Sometimes it is way off! Anthony: So, you just got to start pulling the thread. You got to tag on it, Ryan: See how it unravels. So, what is the Challenge of the Week? What’s the COW? Anthony: The challenge is to start doing something that you have been putting off today. Shut up this podcast and go do it. Whether that’d be reading article, posting something and making Instagram account, just start and think about how you can do that consistently. Ryan: Yeah. Start doing something differently or you don’t have to add… It’s not something you are already doing, it is actually doing something you are currently doing. Break your, get out of your lane. Anthony: Start now. Ryan: Start now, Challenge of the Week. Anthony: COW Anthony and Ryan: Get after it! Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 43 – How Do I Even Start? appeared first on Health Fit Biz.
14 minutes | 4 years ago
42 – Discovering the Next Steps in Your Business
Discovering the Next Steps in Your Business Once your business is up and running, it’s common to constantly feel like you have a million things you COULD be doing. But how do you know what’s the most important thing to be working on? How do you know what goals to work on achieving? Enjoy! And if you haven’t already, visit healthfit.biz/slack to join the HFB Business Community PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back to the Health Fit Biz podcast. This episode 42 and in this episode we get into how do you know what the next steps are for your business? how do you know what you should be doing and what you should be focusing on and by knowing what you wanna turn your business or company or whatever you wanna call it in to it helps you figure out what are the steps I need to take now to make that happen. And if you aren’t doing this it makes it really hard to know “What should I be doing? What should I not be doing? What do I focus on?” So that’s what we got for this episode. Let’s listen in. Ryan: Welcome. Anthony: Welcome. Ryan: Back. Anthony: No. Welcome, welcome, welcome. It’s like John Oliver. See his show? Ryan: Is that why you do that? Anthony: Yes. You never seen that show? Ryan: To the Health Fit Biz… Anthony: Ness Podcast. I’m your co-host… Ryan: Dr. Ryan Debell. This is episode… Anthony: I’m Anthony Gustin. Welcome, welcome, welcome… Ryan: You are, yeah. This is episode something plus one and it’s been great to have all you guys in the Slack channel. Anthony: Yes. Welcome. Thanks if you have benefited. If you have not you have to… Ryan: healthfit… Anthony: healthfitbiz Ryan: .biz/slack. S-L-A-C-K, and join the conversation. Anthony: You can also head to the movementfix.com/slack. So now you have to set that up. Ryan: Gosh! Dang it! I’ll set up or redirect. Now don’t only forget if you are going to go there. This episode, we’re talking about how do I know what steps to take in my business? How do I know what to do next? How so I know what to make or how to? you know, how I should be thinking. This is based off a conversation you and I had I think a couple of weeks ago. ‘Cause, yes, Anthony and I… Anthony: Yeah. Ryan: We have deep conversations frequently and… What was the gist of the convo? Anthony: Using long term thinking to come up with short term actions. Ryan: So an example of that would be? Anthony: So first of all, this comes as like a, so one of my friends and I were in Japan and we had a lot of business conversations and we’re thinking about the importance of a lot of businesses and why they fail is they think too short term that you reactionary and then be crippled by some new company coming out on a new theme or not having this to be a a bit of long term. And so, one of that things that we both admire in other businesses is their long term thinking and action planning. However, you can think long term only so long it won’t get you so far. You need to I think… I mean, we talk about essentially writing down a list of all the things that you would want the company to be. If we couldn’t sell it, if we couldn’t change it, and if we had to run it for the next 20, 30, 40 years. And then think about short term, the things that we can accomplish or do that are actionable that would help step forward to those things. Because if you’re not thinking about what you’d wanna be doing that for an advance and kind of feeling it back, I mean you can always feel it and change course along the way but and I think that you’ll be misguided and you’ll be fall into temptations of doing more like tactics and silly growth things for business in a short term but that won’t lead to any kind of long term community or building your growth or stability. And so, I think it’s a different way to think that I had really been thinking about much in the past is more so like “Oh this course goal is this. This year’s goal is this” which I think is very short term instead of “I want to start thinking about my little monthly roundups, what in 20 years would I want this company to look like, and what would I do in the next quarter or year to get that goal if that’s what I wanted.” Ryan: Very different from the mindset of “How do I make the amount of money that I need to make this quarter or this year?” How do you know what to do next in a business if you don’t know what you’re trying to make it? Anthony: Exactly. I think the clarity of goals is one of these things that you don’t have that, the actual structure of what you’re doing on a day to day basis is super difficult. Today I was going to the gym with my boy, Axe Cunningham. Hey, Cunny! Ryan: Ah yeah. Oh of course. Doesn’t he beat you at ping pong once in awhile or there is a record… Anthony: No. We have of proof of the struct chief of ping pong domination and I’m about it at 3:1 ratio of wins to loses on him. Ryan: I tried to give him tips on how to get… Anthony: Yeah. Didn’t worked. Didn’t worked. Anyway, he was saying like “Oh I wanna start doing more macro stuff and change my diet.” We got back from Paleo Fx, I was on trip “I want to do Paleo, Keto, or mix or whatever or eat lentils.” I said “What’s your goal?” He said “Well, I think to lean up” And I said “Okay. By when?” “Ahh, I dunno.” And I said “How much?” “Ahh, I dunno.” And so counting macros, when you don’t have a clear angle of like “Oh I want to have lost 8 pounds body fat in 10 weeks.” You do that and you can step back, back, back until today “I’m gonna do these.” In course correct along the way your goals always change but helps the clarity of now way more if you didn’t have that concrete goal. I mean this is a lot with our smart goal, right? We have the Daily Domination… Ryan: Yes. Anthony: Specific, measurable, actionable, realistic in time… Ryan: As well as the purpose and the vision play along with that as well. Anthony: Right. So it’s essentially taking an act into a very very long term vision. And so, for an instance, we I was thinking about this with the Equip, formerly known as the PureWOD, I, you know, my vision is to have that change, like a publicly traded company that changes the way we think about access to nutrition. And so how can I do that short term? Well, I need to start moving more and quicker into doing food products. And so we need a lot more product development on less more powders more hard to make food products but also super functional and nutritional which just don’t exist currently in my opinion. And so, thinking about it in a long term aspect like that as well as you don’t want to go public I don’t need to get into way more retailers. I need to have products exposure. And so, getting food products would be a easy way to do that and having supplements in powders. And so, changing the strategy short term because I was thinking about it in a long term fashion. Ryan: Yeah. So, it’s almost a little bit different to than a just a goal in that… It’s really how you envision the company or the business. Anthony: Yeah. Long term thinking. Ryan: You know a long term, if you are the let’s say an exercise you could do would be journal out or spend some time just like in deep thought of “What do I picture this to being in 10, 20 years?” And that will change what you do as obviously you experienced. Well, I mean we have to make these things, we have to do this, we have to do that versus… Anthony: I think… Ryan: Versus if this was just “How do I get more, you know, meet my sales goals?” “Well, we gotta figure how to sell more of this one particular thing.” And so, what you end up doing is quite different. Anthony: Yeah. And one thing too you can do is create a little Venn diagram of let’s say, you do have plans, well like you know you don’t wanna be doing whatever job you’re doing or whatever to the company you’re doing, in three years you wanna sell it or grow or do, you know, do something different whatever it may be. I would say, choose all the long term things like I said if you had to be in this business you’d be, that’s the only thing you could do in the next 50 years and then overlap that with what would be compatible with say selling a company in three years or making whatever amount of money like if you have a short term goal use the long term thinking and put it in these buckets and see what overlaps in both of your short term goal and your long term goal. I think that will give you a lot of gratification in the short term as well as make you think about long term strategy. Ryan: One of the hardest things especially in the newer business is there’s so much you could be doing at all times that the things you do can be very random and not connected so without having that guidance you just feel like you’re doing so much but not making the progress that you want and part of that may be you don’t even know what you’re trying to progress toward. And if you don’t know that then you’re going to be working really hard and your success will be limited by the fact that it’s not all done with the goal or the vision in mind and you have to be very focus on that. Though, you know, this is something that “I struggle with this especially earlier on” and you know still working through is knowing what I want things to look like and then taking the steps to make that happen. So one of the things that you and I talked about for example is with the Movement Fix, the vision is that there would be other people teaching workshops and being part of that educational process for the business. And that changes my mindset of rather than how do I get, you know, more people sign up to my events or how do I get more events going, it’s taking a step back, and how do I build a system around that so that I can grow the whole company and then include other people as part of that. Anthony: Right. So if the long term goal is to grow a team and help more people then the question has to be asked “Why is that not happening in a short term?” and so then short term systems to allow long term growth is kind of a way to think about this. Ryan: Yup. Because if you have a long term goal and you’re not doing anything in the short term toward that, because if you’re working and doing things in the short term that are going to affect the long term the result isn’t going to be immediate. And I think that’s why it’s challenging because we wanna do things that will have an immediate impact that we can see really soon. But to do things now that help to get you where you wanna be in 10, 20 years that’s hard because that is delayed. You know the delayed gratification of that. But in the short term you have to be doing things that won’t yield an immediate result. Anthony: I mean, I can. For instance let’s say you are onboarding people on that to free up your time, you could create more products or do more marketing then I think that you, where I talk about this Venn diagram of being able to both have a long term thinking as well as support short term goals. And so let’s say your goal is to do a hundred workshops, right now that will be impossible, right? And so you’ll be able to knock out more workshops by adding more people to team and growing the system of the Movement Fix courses. Ryan: Right. Anthony: And so I think that, you know, it doesn’t have to be this “pie in sky” type of idea that “Oh, I wanna make a billion dollars doing XY and Z.” It’s like think, no, think about what you would want or what this company would look like if you had it running for 50 years. What is compatible with short term thinking and then just do those things. Ryan: Yeah, yeah. Anthony: So COW- Challenge of the Week. Ryan: Yes, yes. Anthony: For me, I’d say take out your Daily Domination journal, flip to the back where the blank sheets are. Ryan: What if I don’t have one? Anthony: You can pick one up. Go into… What is that you’re offering? Ryan: healthfit.biz/journal Anthony: Right. Or you can do the old fashioned way and… Ryan: Yeah. What if I don’t want your journal, Anthony? Anthony: Then, you can write on a piece of paper or you can write on the wall. I don’t care. And make two list, long term goals/strategies/ideas if you had to do whatever you’re doing now for 50 years plus short term goals. See what overlaps and what type of long term goals would push short term goals forward and then just start doing that. Ryan: That is the COW. Number one, COW number two. Anthony: What, you gonna go double? Ryan: healthfit.biz/slack if you didn’t already join the slack channel you’re missing out. We’re having a great time over there. Anthony: If you don’t know what we’re talking about listen to the one episode before this one. Ryan: Yeah. This episode minus one. Whatever that number turns out to be. Alright, get after it. Anthony: Get after it. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 42 – Discovering the Next Steps in Your Business appeared first on Health Fit Biz.
19 minutes | 4 years ago
41 – Business Community
Business Community We can’t overemphasize the importance of having a business community; people to learn from, to help, and to help you when needed. We believe this needs to be a bigger resource for people that is easily available, which is why we have created a free business community channel on Slack. Click here for instructions on how to join. Enjoy this episode and we hope to have you join the HFB Community. PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back to the Health Fit Business podcast. This is episode number 41 and it’s about business community and why when you’re in business for yourself, you need a business community. This is non episode to miss especially for those of you who are trying to build your own business. Community is essential and in this episode at the end, we have a challenge that we really hope you don’t pass up on this week because it’s about how we are helping build a business community. So, without further ado, let’s tune in to this episode and make sure to listen until the end so you can take us on the Challenge of the Week. Ryan: Welcome. Anthony: Welcome, welcome, welcome to another episode of the Health Fit Business podcast. Ryan: This is episode, I don’t know but… Anthony: 24 I think. Ryan: I have a feeling for the, you know, whatever, six or seven people who listen to this, they’re saying “Oh my gosh! I was really scared. You guys didn’t post a podcast for two weeks.” Anthony: You didn’t post them? I thought you were posting them. I thought you said you’re going to record by yourself and post? Ryan: Well, things came up and I… Anthony: Okay, I’ll take the fall here. Okay, everyone, I apologize. I think we’re double digits so I can count… Still underneath fingers and toes but above hands so you think we can get over 10? Over 20? Ryan: Yeah. I understand. Anthony: Anyway… Ryan: You’ve been on quite the adventures recently which made it challenging for us to be able to record. What were you doing? Anthony: I apologize. I have… I was in Japan, working from there for a couple of weeks and then I got back and I was sick and jetlagged and got an office. I have been setting that up here in San Francisco and then with Austin, rebranded PureWOD into to Equip which has been process in itself. Training new hires is just, it’s been kind of everything that could be happening at once so I apologize. I’ll take the fall. Ryan: I was going to do, like a solo episode. Anthony: The subject would have been “Just Ryan talking” and everybody would have listen to it. Ryan: We would have almost hit 30 listeners for that episode. I just thought it wouldn’t be the same. How would I do the, how would I say, “Welcome to the Health. Fit…” and then nothing would happen for ten minutes and now I would just be the end. “Alright. That’s it. Now get after it.” Okay. So, it’s good to be back. Nothing happened. We just got busy with various crazy things. Anthony: Yeah. But thank you for the, I think there was maybe one person who said, “Can you guys please release an episode?” Ryan: There was several emails and messages on the “Hey, where’s the thing?” So… Anthony: Thank you, guys. Ryan: Yeah. We appreciate that. This episode… Anthony: This episode is about, me running around like a crazy person. I went to Paleo Fx this last weekend, which is a big conference for all things kind of whole food-related, and wonder that… So, I was thinking about it for three straight years, having a booth. There’s a big vendor area and there’s a speaker area. The vendor area, one of the things that I realized is the importance of business community and helping each other. When something that most people want to start a business think that’s competitive endeavor, when creating a community is in working together is a much more effective way to approach things. And so, we’ll chat about that a little bit. Ryan: Yeah. So, at this conference, Paleo Fx. Wait, you say you were in Japan for like two and a half weeks or something like that? Anthony: Yeah. Two weeks. Ryan: And then you got back and you were back for like four days and then you went to Paleo Fx? Anthony: For like two days. Ryan: And weren’t you in Costa Rica for… Anthony: I was in Panama, Puerto Rico before that for like two weeks after. Ryan: Oh Doctor! Anthony: And then in regionals in two days. Ryan: Where is it for you, guys? Anthony: San Diego. Ryan: Oh okay. Nice. Anthony: And then, hopefully we’ll be with each other in June 11th. Ryan: Yes. We shall see in Minneapolis. For those of you listeners, if you’re in Minneapolis there’s going to be a Health Fit Biz talk at the… I think it’s Northwestern Health Sciences, the chiropractic school there. We’ll be doing a talk and hopefully the doctor, Anthony Gustin, will be joining me. Anthony: We’ll see. It’s hometown. Going to make it home. Ryan: We shall see. So, the importance of business community and you know so what else going to say about that was a Paleo Fx essentially, you said all the businesses there they do essentially like food based paleo. Anthony: Yeah. Ryan: Food consumable… Anthony: Food supplements. Lifestyle… Lifestyle stuff. Ryan: So, it’s like all the competitor brands within the Paleo world getting together like that would be an outsider’s perspective like how you’re spending the weekend next to the person who runs the business that you “compete with”. How does that work? Anthony: So, the way I kind of seen how the stuff is developed is there’s two ways you can think about things and I think we talked about this before but you can either have a scarcity mindset, thing is there’s not enough going around, or an abundance mindset where everybody can help each other and learn from each other and grow and grow in the market instead of trying to take all the pipe themselves. So, you are always going to have a few bad apples and like there’s a I could count if we are going to use the same counting system. Ryan: Fingers and toes. Anthony: On one hand out of, you know, many many many like dozens and dozens of companies. The ones that are supposed to have scarcity mindset where you can tell like… I mean, last year when we first started the HFT stuff and I was in CrossFit games and I was talking to “competitors” and trying to just… Ryan: Yeah. I remember that. I was there with you and I’m watching you ask this companies pointed questions about the… Anthony: You can tell quickly if somebody is like wants to be a competitor versus just wants to grow out the space. So, the mentality, and I talked about this before, my goal is to increase the availability of whole food supplements and ketone supplements for people. And so, if somebody else is doing that as well and getting the job done that helps me reach my goal. And so not only that, I mean if one company is doing well and doing great stuff it’s going to just increase the awareness of say ketone supplements or whole food products and everybody wins. So, you’ll find out quick who the people are that aren’t going to be contributing or looking at things as a competitive nature where they they are the only ones that people should be referring to. There are several times where I refer people to other supplements and other companies like people on it are awesome. There are companies that I really really admire. They’re I’ve sent several people their way for their MCT oil. Another company called Too Fit, it’s another supplement company almost like a direct competitor. We were talking about email marketing and how to pull triggers and a bunch of stuff. There’s a company called Caveman Coffee. Great people where it’s like, three years ago I learned how to do shipping from them and now we’re talking about doing website stuff this year. It’s becoming a several years process where everybody has been helping each other and seeing everybody else grow. And the importance that community of like feeling like you’re not the only one that doesn’t know what the hell you’re doing. It was like how I feel. Ryan: From an outsider’s perspective, you see a company and they appear to be doing well and it’s like you know the front stage so to speak looks really good but everyone’s backstage, people’s backstage can be messy. Anthony: Yeah. So, I learned a ton this weekend from other business owners and I also help a bunch of other business owners myself from what I’ve learned, trying to help them skip spots where I have problems in the past as well. And this is our very long-term thing that has been happening in like, this community of business owners is has been fantastic and it’s the mentality of having an abundance of a market to go around like 3% of people knew us, call us the Paleo diet. Ryan: It’s not a large percentage. Anthony: Let’s work on a 97% and so try to rip each other down. That’s what I’m trying to get here. Ryan: Yeah. Anthony: And so, I think that people can bring us back to, I mean obviously not everyone’s going to apply to go to an event and meet other company in that space but having like almost a local and do like, we talked about before mastermind groups, and there’s like that but thinking of other people in your space not as competitors but places where you can learn and help each other. I think it’s a much different way that people are used doing things. So, like for instance, if you’re a chiro and you have another person down the road instead of just obvious talking bad about them and kind of thinking about them as competitor there’s going to be something where you can refer to them and vice versa and working together to figure out how to do marketing your events and community building as can be much more effective way to grow your businesses. Also, you see, I have awesome time like I have a blast hanging out with all these people. Amazing. And so like would you rather have a good time grow the awareness of your business with other business owners or always try to worry and stress out about them taking some of your business? Ryan: Yeah. I would… Anthony: Yeah. It’s a huge mentality thing. Ryan: So yeah, there’s no, to give another example on my end, there’s no really example of a Paleo Fx for what I do and, well, if there is I… Anthony: Yeah. I mean, I think that’ll perform better some kind of like that but not… Ryan: None in the same way but… So, for example, Anthony: Why don’t we make one for Movement? Ryan: Yeah. We should do that, a Paleo Fx but for Movement. Let’s do that. Anthony: If anyone wants to do a seminar where companies going to be there and people speak about Movement that has experience at event planning… Ryan: Why don’t we do that? Well, I guess today is the day that it started. Anthony: If anyone wants to do that or help us, we got enough time to plan an event but some people wants to help us out, please reach out. Let’s just do this. Ryan: Yeah. That’s actually a great idea. To get to my, back to the example, so I’ll have people on my podcast who I think others would consider them my… Anthony: Mortal enemies. Ryan: My mortal enemies or well, they do workshops too or they talk about a lot of the same things that you do. I’m like “Good. I could probably learn something from them and maybe they give me ideas of things that I’ve never thought and vice versa.” And then usually after I record podcast with “competitors”, we send each other emails and messages all the time of like “Hey, have you ever thought about doing this?” or “Have you ever thought about that?” “How are you approaching that?” or “How are you pushing this?” And it helps us both. It’s not like, well, if I’m nice to people or I’m helpful to somebody suddenly my business is going to fail. Right? It doesn’t work that way. Anthony: It’s awful… Ryan: In fact, it makes you a happier person, generally. Being nice and working with other people, you know, we are, human beings are relational and so to think that you have to be an isolation with your business is really destructive. So, not only it will help you personally but it will help your business and those probably go hand and hand. If you’re happier and you’re working with people and you don’t feel like isolated and you feel like you do have people you could reach out to that will in turn help your business just because your mentality will be better. So, there are, as you said though, there’s just certain people or companies that don’t approach it that way and hopefully they at some point realize that… Anthony: Just give the space and let them do their thing. So, don’t try to force it but find the people in whatever business you’re trying to do that are doing similar stuff and I would say reach out to them and if you respect their stuff like I use it as an example their product development is fantastic. Product development is one of my favorite thing. So, I try to make them, how they approach them and how they think about that is really interesting to me. And all super cool guys and gals, like it’s just, they know exactly what kind of products I’m doing that they’re not a direct competitor but they’re definitely our competition in some regard. 12:39 Ryan: Yeah. It’s in the same general world of products and solutions and things. So, we have an idea. I mean beyond the one that we had mid podcast. Anthony: Yeah. Ryan: We want to do something to help grow this larger community and get you know people helping people and changing the mindset from scarcity to abundance and how can we all grow and help each other to make the changes that we want to see. We were considering two options. One was the Facebook group for Health Fit Business. Anthony: Struck it down. Ryan: But you struck that down. Why? Anthony: Because I would never be on it. I have gone on Facebook maybe two times in the last six months and it was a check like ad stats probably from one of my pages. Facebook in my opinion is a giant distraction. They had set it up to get people to get in there and keep looking at bunch of stupid things so they can sell people ads. It’s great if you have a product you’re trying to do it for other people but as a person trying to get stuff done I do not think it’s a good platform to create groups and have it on it because it a pure distraction element. So, one of the tools that you use for business is Slack and so if you haven’t heard of that it’s kind of like a cross between a Facebook group and an email chain. And so, you can share a bunch of files and you can collaborate in a different kind of chat rooms or direct messages. And so, I think if this podcast is Health Fit Business and it’s a tool we use for business, why don’t we just teach people for free how to use Slack while building a community of all people who are listening to this podcast. So, we’re going to build a Slack channel as of today. Ryan: So yeah. You could think of a Slack channel, again if you are unfamiliar with Slack as being the main almost like chat room and then within a Slack channel there will be the hashtags. Are those called something different? Anthony: I don’t know. Rooms, chat… I don’t know what it is. Ryan: There’s like… Anthony: Yeah. You can segment streams of chat by topics for example. So, you can, when you’re in marketing or whatever you guys want, and then we can go on there and help answer questions and kind of grow and help each other learn as well as trying to grow on scale and do more impactful things. So, if you’re down to actually grow a business this is why we’re doing it on Slack and not Facebook because it is a tool you’re going to use anyways. Ryan: Yes. So, if you’re listening to this and you go “How the heck do I get started with the Slack channel?” Go to healthfit.biz/slack and at that link there will be instructions on how to join the Slack channel with screenshots and what it looks like and all that stuff so you can join. Now the more people that join and use it the more valuable it is for everybody. So, we highly encourage you, if you’re serious about building community and getting better and improving your skills go to the Movement Fix or… the Movement Fix? Anthony: How many times have you done that? Ryan: How many times do I said that, right? It’s just built into my brain patterns. Go to healthfit.biz/slack, S-L-A-C-K, and there will be instructions there and… Oh it’s free! Anthony: That’s free. We’re not going to be much charging you for anything. It’s not a subscription model, we’re just… Ryan: Yeah. Pay us $49 a month to join our Slack channel like that’s not what we’re doing here. We just, I kind of want this for me too because it’s amazing how many ideas come from other people who just think about the world differently or have different life experiences or different previous business experiences that can bring a lot to the table so… Anthony: Right. Chair full of knowledge. It’s helpful. Ryan: Yes. Yes. Anthony: So yeah. It’s called Slack because it means searchable log of all communication, did you know of that? Ryan: What? Anthony: Because you can search everything forever and you can upload files and files stay uploaded… Ryan: That’s why it’s called Slack? Anthony: Yup. Ryan: I thought it was, I guess I didn’t really know. Anthony: Fun fact of the day. Ryan: Like Ryan slacking off and it’s much easier to store everything here. Anthony: Nope. Searchable logs of all communications. Ryan: All… What’s the K? Anthony: I think they just kind of added and then to make it a real word. Ryan: Yeah. I like that better. I like it with the K. They made a good choice. Anthony: I agree. Anyway, we’ll have that up running hopefully before this gets launch to which, I mean it’s super easy to set up. So, we’re going to set that up. And what else? So, the COW would be the Challenge of the Week for you guys who are new to the podcast. Ryan: J up. Join up. Anthony: Yup. Ryan: Go to the Health Fit… go to the Slack channel. Join, say hello… Anthony: I have two challenges. Ryan: Oh. Anthony: Obviously, join the Slack channel, if you don’t do that bummer. Two, reach out to someone you otherwise think as a competitor and ask them a question that you’ve been having a problem with. Ryan: Ooh. Anthony: And then we’ll make a channel at Slack to see who does that and not. We should make a COW channel at Slack and we should post every week the COW and see who does it. We should also do a Daily Domination Journal… Ryan: Yeah. yeah. Anthony: That is like “What are your top three promises of the day?” and then check on the day and see does it or not. Ryan: Alright. So, this is getting real. Anthony: And send those people free shit or whatever. Ryan: If you’re ready to go the next level here you got to get on Slack. That’s I mean that’s essentially the moral of story right now. I think I mean let’s do this. Let’s get after it. Anthony: Yup. Get after it guys. And gals. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 41 – Business Community appeared first on Health Fit Biz.
16 minutes | 4 years ago
40 – How to Break through a Lack of Motivation
PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back to the Health Fit Business podcast. This is episode number 40 and in this episode Anthony and I share with you guys our thoughts on motivation, how you can start to feel motivated, why you may not need to feel motivated before you start doing the things that you need to do, and some strategies you can use to get more things done faster that are critical for your success. So, without further ado, let’s listen in to episode number 40. Ryan: Dr. Anthony Gustin! Anthony: Welcome! Welcome! Ryan: Welcome back to another episode of the Health Fit… Anthony: Biz… Ryan: podcast. This is episode something and I think we have maybe 40 to 50 listeners now. Anthony: I think we should be nearing at least about 50 and so that’s the case. Ryan: How many iTunes reviews should there be? Anthony: I think there should at least be 50 and I don’t care for five stars or one star but we should at least have some feedbacks. So, please go on there. Ryan: If you guys listen to this. Say you either love it or hate it or you feel lukewarm or whatever. Anthony: We’re all about taking action. So, get after and go get us a review. Ryan: Thank you. We appreciate it. Anthony: Challenge of the Week is you guys review. We’ll see you next time. Ryan: That’s the episode? What are we talking about? We’re talking about motivation and feel… People waiting ‘til they feel like doing something and waiting ‘til they feel motivated and why that you know, some motivation is required but why that typically isn’t helpful especially right after getting done with a schooling program like say a PT program or Chiro program or anything. You know, where you spent a lot of time and effort and energy working working working almost to the point of, I don’t know about you, but when we graduated I felt depleted like I literally… Anthony: I know what you’re talking about for sure. Ryan: Like I had no emotions. I had no highs. I had no lows. I was just… Anthony: I still have no emotion. Ryan: You have an interesting emotion but you have emotions. It’s just… Anthony: Very little. Very little. Ryan: No. That’s… Well, whatever. Okay. But you know when I graduated I wasn’t motivated. I was tired. I was tired for like a year. Anthony: This is also kind of a similar thing to people saying like “Oh I just haven’t done my passion yet. I’m just not passionate about that yet.” Ryan: One of the reasons why, you know, we are so interested in people taking action is because usually you don’t feel like doing something until you are already doing it. Anthony: Right. Or until you see the results of doing the said thing. Ryan: Yeah. Like for example you finally see you know where you’re turning the corner financially with what you’re doing or you know creating the value that you want to create for people and then that actually motivates you more and that motivation in that way may not have been there when you start. There’s actually a lot of psychological research showing that you changed your feelings and your thoughts after you take the action that needs to be done. Anthony: Have you read the book So Good They Can’t Ignore You by Cal Newport? Ryan: I haven’t read that one yet. Anthony: Yeah. So, this Deep Work guy. This is his book for that and it was essentially about this whole principle that you don’t find passion before you start doing tasks. You do tasks, get good at them, and then find passion or get results from it and then have the passion. The same thing here, you know, you can interchange the word passion and motivation as much as you want. Basically, that feeling of wanting to do something and getting excited about it I think. And so, I mean, a good example for us is this podcast and also with Health Fit Biz. It’s like in the beginning I was like “Yeah, yeah. I was going to do this fun little thing.” But now I’m like super pumped up upper body and motivated to like keep doing all the secret stuff that we’re doing. Ryan: All the what? Anthony: Secret stuff. Ryan: Why are you so pumped up and motivated about it now? Anthony: Because now we have this definitely a flow going. We’re getting a lot of feedback from people saying they’re learning a ton and they want to hear this and want to hear that and… Ryan: Or maybe they started a business or they took certain action step that they were waiting and that’s, man, we didn’t have that motivation when we started. It didn’t come until after we did this. Anthony: Right. It was kind of like this “Oh we’re just going to record this stuff, you know, and just…” It’s basically just us rant about different business topics that we’ve learned so we don’t forget them. Ryan: Yeah. You know, a really good example of this actually that sometimes I will employ is when you’re not feeling good, if you smile and just hold the smile you can’t help but improve your mood and like kind of laugh. Have you ever tried this? Anthony: No. Sounds hilarious though. I’m trying it right now and it’s not working. Ryan: What? You’re not even in the screen. I can’t even see you. Show me. That’s kind of a weird smile. It’s not a happy smile. Anthony: It’s going to get creepy clown smile. Ryan: But anyways like you may not see it there, you laugh because you’re smiling. You may not always feel a certain way until you’re already doing it. I mean how many times does this happen like you’re like “Ah I don’t want to start this task.” But then… Anthony: What about working out? Ryan: Oh yeah. Working out, great example like “I don’t feel like going to the gym.” And then in the middle of the workout and afterwards you’re like “Gah! I felt so freakin’ good.” Anthony: Or even multiple workouts. “Oh, I don’t want to start this new workout plan or whatever.” And then once you start seeing results… Ryan: Or eating healthy like “Ah I just want to eat this ice cream.” And then you for whatever reason you force yourself to do it and after while yeah you see the body composition changed or you feel different from it. Anthony: For eating ice cream? Ryan: No, no, no. From not eating ice cream. Eating healthy, sorry. Anthony: I thought you’re going to announce a little ice cream eating diet. Ryan: No, no, no. Sorry to be ambiguous with that statement. So, you eat, you’re not always going to feel that way and the same thing will be true about starting a new project or beginning a new venture of any sort or even just waking up in the morning and knowing that “I got all this stuff I have to do.” I think a good method is start with one little task like one thing for working out would be “If I just go, let me just go and just do five push-ups.” Like if all you commit to is doing something small that’s a good way to sort of trick yourself into starting to take the action that will then change how you feel. Anthony: Got to build that momentum up! Ryan: Exactly. But waiting until you feel motivated, there are so many times when that feeling is not there but to rely on a feeling to determine whether or not you should take the action required, you know, kind of a short-term thing. Anthony: It’s like waiting to drive your car to like turning the key and start the ignition until you’re already moving. Ryan: Oh my. What? Anthony: If… Yeah. Exactly. Ryan: Say that again. Anthony: It’s like waiting to start your car until you’re already driving. Ryan: Yeah. You got to do that first. Anthony: You need to start doing things first and then the motivation momentum will come and the results are coming in and they’ll pile on each other, you’ll get better at stuff. That’s now a thing too, it’s like, it’s hard to be motivated about something when you suck at it. Ryan: Oh yeah. And when you’re first started doing anything you usually not feel good about it. Anthony: You feel awkward. It’s not fun. But then when you get good at it, it’s awesome. It’s great. Ryan: Yeah. And that requires going through times when you aren’t motivated. When you don’t just feel like excited about doing it. Anthony: People make this excuses around this a lot of times like “Ah I’m just like I’m not ready for this yet. It’s like I don’t feel like the passion, motivation behind me yet.” Ryan: You’re not going to feel it ‘til you do it. Anthony: Yeah. And so, I say get after it on that. Ryan: Yeah, yeah. Exactly. You know what else too is like reading books to get motivated to do something when in fact you could’ve just done it and got in the motivation anyways and you saved yourself a lot of time. You know what I’m saying? How many motivational books do you need to read before you just start doing the thing that needs to be done and more motivation will come out of that and the result of doing the action and seeing the progress you get rid of so many like kind of bad feelings of like “I kind of waiting around blah blah blah.” And you take the action, you get after it and it changes how you feel retroactively. Not the other way around. I don’t wake up… Do you wake up every morning motivated to work super hard? I mean maybe now actually. But there are certainly days… Anthony: I woke up today and I was in bed for like an hour and a half drinking coffee and like just not wanting to do anything ‘because I know how much of things I need to do today. When I got up, I head out, started crossing things off, start getting pumped up and that’s when the motivation came. Ryan: Right, right. So, you’re not motivated right when you wake up but then you, you know, you start getting the ball rolling. You start building momentum. Even throughout the day and then suddenly it’s like “I wish I got to keep crashing things out.” And I know that this is something I struggle with a lot, as I mentioned, after school ‘because I was just so tired. I never felt like doing anything and so instead what I did is I read a lot of books because I didn’t want to actually do stuff. But now I know that that’s flawed. That’s flawed thinking. That’s a flawed method. Anthony: Yeah. All this stuff that we talked about we never try to say like “We’re awesome because we know how these things do.” It’s us having to struggle through everything that we’ve talked about and try to make all the mistakes and saying like “Okay. Your loss that we fucked up on the last four years. Don’t make the same mistakes please.” Ryan: Yeah. Life would be so much… Things would have been so much easier early on had we been able to learn from… or if someone had candidly shared their experiences. Anthony: Yeah. That’s essentially what this podcast is for us. It’s like trying to help other people have a shortcut to not take all the mist… not have all the mistakes that we’ve had. Ryan: So, as an example, I actually just posted today a thing on my Instagram in regard to this that you know someone else’s breakthrough, someone else’s progress can be your starting point. And I think that’s from the book Sapiens, isn’t it? Anthony: I don’t know. I think it’s also from Wait! But Why? article. Ryan: Oh, is that where it was from? Was it from Wait… Oh it was from the Wait! But Why? article. Anthony: Kind of. I mean, he was saying that everyone’s starting point was somebody else’s like pinnacle. Ryan: Yeah. So, like if we can let other people start from a starting point that includes like the knowing the mistakes that we made, that’s so much better. You can be years ahead not having to go through this struggles and things. Anthony: That’s what motivates us and pumps us up is when we hear this stuff of about all you guys, all you 50 people who listen to this, the three people who comment and say “Oh yeah. I’m finally taking an action.” Like if you want us to be pumped and keeping that more content, you keep reaching out and give us those stars and let us know what’s going on and it will pump us up more. That’s how it works. Ryan: Yeah. Although, we don’t need to be pumped up now, do we? To do it because we know. Anthony: Oh, we know. Ryan: But it doesn’t mean that being pumped up and motivated isn’t freaking awesome, right? I mean who doesn’t want to be doing what they like to do and be motivated and pumped up to do it? But the starting point isn’t always that way. I mean there’s so many analogies and you know how I like analogies like my ice cream analogy I was like talk about or how about a like an airplane analogy, right? Like it takes a lot more energy to get off the ground than it does to stay in the air or how about turning a heavy like you know those things where like a wheat grinder or something like that where you have to like push these bars that makes this thing spin and it’s super hard to get it rolling but after a while it has momentum it’s much easier to push. Anthony: What about the temperature it takes and energy it takes to freeze ice cream and then to keep it frozen. Ryan: What? I’m sure it’s… Anthony: You remember that shop we went to in Portland? Ryan: Yes, I can. I remember that very carefully and very clearly. What about it? Anthony: They’re opening one here. Ryan: What? Anthony: So, next time when you come next month we’ll be able to hang out, have a little snack together. Ryan: Are you saying once in a while it’s okay to eat ice cream? Anthony: Yeah. And the more you do the more motivated you get about eating ice cream. Ryan: I’m not sure if this is good advice or bad advice. I don’t need motiv… I am always very motivated to eat ice cream. I wasn’t you know… That’s a mechanism for human beings to stay alive, right? Eat things that make you fat so that when famine comes you have resources to stay alive. Anthony: I’m good at being human then. Ryan: Anyways… Anthony: What’s the COW? We’re getting ridiculous right now. Ryan: We are getting ridiculous but that’s okay to be rid… It’s okay to be ridiculous once in a while. Anthony: Don’t wait to start… Ryan: Something… Okay, how about this. Here’s the COW, the next time you feel the urge to do like you know you need to do something but you don’t feel motivated try to put that feeling aside and just mindlessly start taking action on that task. It doesn’t have to be some huge thing but commit to doing… Let’s say how about this, commit to doing five minutes of work on that thing. And give yourself permission if after five minutes you still don’t want to do it then stop. But most likely after doing five minutes you’ll be like, you’ll want to keep going because now you’re doing it and your actions will change about how you’re feeling about doing the thing. Is that a COW? Anthony: That’s great advice. I think you guys should take that and you should get after it. Ryan: Get after it. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 40 – How to Break through a Lack of Motivation appeared first on Health Fit Biz.
22 minutes | 4 years ago
39 – Good Enough Instead of As Cheap As Possible
PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back to the Health Fit Business podcast. This is episode number 39 and in this episode Anthony and I share our experiences and what we have learned from early on when we originally started our businesses. Always trying to do things the free way or the cheapest way rather than investing in doing it the right way. I think early on this is something many people struggle with is not investing in the tools required to actually do the job well. So, learn from our experiences when we certainly made a lot of mistakes and we want to share those with you so that you can hopefully skip those mistakes and achieve the success that you want sooner and faster. So, without further ado let’s tune in to this episode of the podcast. Ryan: Dr. Anthony Gustin welcome back to the Health… Anthony: Welcome. Welcome to another episode of the Health Fit… Ryan: Business… Ryan and Anthony: podcast! Anthony: I’m your co-host Dr. Anthony Gustin. This is… Ryan: Dr. Ryan Debell, the other co-host of the podcast. This episode we are talking about as a business why you should buy the things that you need rather than always trying to find the cheap free way of doing something that’s critical to the success of your business. Anthony: We learned this lesson the hard way. Ryan: I’ve done that so many times and it’s better to just get the stuff that you need. Anthony: Right. And so, what are some examples of this kind of flaws that we’re trying to talk about in this episode, Doctor? Ryan: Okay. So, here’s a great example, one of a personal example from my own experiences. When I decided I wanted to start doing video blogging for the Movement Fix I… huh? Anthony: Dot com? Ryan: themovementfix.com I tried to use not a good camera. I bought the cheapest microphone I could get and the video quality was awful. The sound quality was awful. And I literally had to fight to return the microphone that I got because it was so bad. Because it was like a hundred dollars to get this wireless microphone and a good wireless microphone for videos like a wireless lapel mic is 5 or 600 dollars, okay, which when you’re starting out you know that’s a lot of money when you have not a lot of revenue just starting a business. But after the first microphone I went “Oh my gosh! Okay, fine. I’m just going to buy this 5 or $600 microphone!” Anthony: I remember all of this stuff. Ryan: And I’m like “Ahh…” Anthony: You were just walking back and forth about all these things like “Guys I had returned it. I got a new one. Ah I just returned it.” Ryan: Okay. First of all, that is a fatal flaw I had my whole life. Buying something… Having buyer’s remorse and then returning it. I’ve done that so many times I can’t even, not just in business but personally as well. Okay, anyways let’s not talk about Ryan’s weird behavior. So, my… Anyways, so I bought the good microphone and I bought a good camera and it turned out every video I made was high quality video high quality audio. Because if I’m going to be in the business of creating content I should do it… Having good equipment should not be something I don’t have for the sake of a couple hundred dollars. So, I get asked of this question a lot, which is really where this episode stemmed from where someone says, “Hey what’s the best cheap microphone I can buy for my videos?” And my answer is “There isn’t a good cheap microphone. There are good microphones and then there are cheap shitty microphones.” And I guess it’s a question of if you want to take your business seriously sometimes you have to invest in equipment that you don’t want to spend the money for but is required to do a good job. So, along the same lines I started doing a lot of videos with other people like someone I’ll travel around or colleagues. I would do a me plus another person in the video. And when I was still, you know, kind of thinking along like yeah you know just get along with what I have rather than getting what I need I would switch who’s wearing the lapel mic in the middle of the video and then I would cut the video and speed up the microphone passing transition and then someone commented on the video and like… Okay, you don’t read you know comments all the time but… So, someone commented on this YouTube video and they were like “Dude, will you just buy a second microphone?” I’m like… So, I said to the guy I was like “Well, these microphones are expensive” and he was like “Well, you should be figuring out how to make enough money on the back end so that it’s actually worth it for you to buy the second microphone.” So, this guy said this to me. Anthony: I love this guy! We should have him on the podcast. Ryan: Oh my gosh. Not he ended up being like mean on other things but… So, I said you know I’ll buy… I bought a second $600 lapel mic and then I figured out “Wait, how do I record both of this audio tracks in a one audio file?” So, then I had to buy $200 audio recorder called the Zoom. And now when I have two people in a video together and I want both people talking I have two $600 lapel mics hooked up into a $200 audio recorder and then like a nice camera and that might seem excessive but then when I make videos with other people it sounds great, it looks good. And if I’m going to be in the market with other people are making videos having the right equipment should not be a barrier like that shouldn’t be a competitive advantage for someone to have like just listenable audio or clear video. Anthony: So, essentially, you’re investing upfront to avoid problems down the road. It’s essentially where it comes down to. Ryan: Yeah. What am I going to do? Limp along? Limp along and like not make good stuff the way that it should just be made? Anthony: Yeah. And I think that, no, it’s not completely necessary to go and spend thousands of dollars if you don’t need to. Ryan: Right. Anthony: It’s like in the beginning if you don’t have a habit of doing something just get into it and do it simply. And so, for an instance like go out and before you like think “Oh I’m going to be like Dr. Debell and I’m going to make thousands of videos and do this international superstar.” Ryan: Oh my god. It’s ridiculous. Anthony: Before you’ve done one video like go over record ten videos in your iPhone first to make sure that’s something you’re good at and you can do and then you can make a compelling content just to test it before you go spend your life savings on all this video equipment. Ryan: Yeah. You don’t need to buy a $10,000 camera. And by the way, you’re first ten videos are going to suck. You’re not going to be good. It takes time to develop the skill. Except for Dr. Anthony Gustin because the first time we recorded videos together you were like “Oh that was my first time.” and I was like “What are you? What? You were so good.” Anthony: I still had a lot to work. Ryan: Yeah. Don’t go buy like, I didn’t go buy a $6,000 video camera. Like so don’t be excessive but get what you need. Anthony: Correct. And so, this is not necessarily saying like “Go buy the most expensive stuff” because we’ve said before in our episodes speed is king. It’s like getting stuff out there is great so stop ruminating about decisions and think about this in a long term. So, if decision like now something is more expensive they will save you time and money later on than just go with that now. So, I’m not saying go get the most expensive shit. We’re saying thing about the downside of going cheap and then try to eliminate those so you can save time and have more resources as you progress. This is kind of analogous actually to my thoughts in nutrition and health and fitness. Ryan: Okay. Anthony: Like people who sit in awe in the grocery aisle about “Oh this is like 70 cents more to buy this broccoli or this thing” and like “Oh this gym membership is like $15 more.” You know what’s expensive? Diabetes and heart disease and cancer like that is expensive and even inconvenient. You know “Oh it’s so inconvenient to cook my food like it takes a lot of work and it’s expensive.” Yeah. You’re right but it’s more inconvenient to have to go to get a pacemaker put in or to have surgery and tumors. Like that’s more expensive to me. Not to be able to breathe because you know like emphysema and stuff ‘cause your lungs are shut. That stuff is expensive and inconvenient. So, think about this as a same thing like invest upfront to take care of problems long term. So, think about it. Ryan: Yeah. So, and just for the record, there are wireless microphones that cost several thousand dollars. Those aren’t the ones I bought. I bought good one that wasn’t the cheapest. Anthony: And your camera too it’s like… You use Sony? Ryan: I use the Sony the Alpha 6300 which is around $1100 or $1200 camera. Anthony: Yeah, right. But you could usually get like a Canon Cinema series. Ryan: What? $1500 camera, right? Anthony: Like that would be sick but for the platform people are bringing to now like no one would go… Ryan: Yeah. No one would notice. No one would notice. Anthony: The difference? Ryan: Yeah. Anthony: You use it the way you have and go for speed or just get whatever is good not this in between. Ryan: Yeah. No one’s going to like “The difference between a $100 wireless mic and a $500 $600 wireless mic is huge.” Anthony: $500 to $3000 mic? Ryan: Not enough for YouTube videos and things like that. You know maybe falls in making a movie if I was a cinematographer like something like that would matter more. Anthony: Yeah. Same thing with like nutrition. I mean I’d bring it back. It’s like you could get a 30-cent bag of chips or you could get you know like a $5 cut of meat or something or you could get like a $60 cut of meat. The second two option… The second of the three options not much difference but between the first and the second, huge. Ryan: Exactly. What are some examples of from your business where you, this principle applied? Anthony: I mean I do that all the time now. I used to sit and look at options forever. Ryan: And always trying to be like a, trying to justify the cheapest purchase versus getting the one that really did the job but it was more. Anthony: Yeah. So, like computers and I think what’s getting the mic set and recording them now. I was looking between different ones and it’s like “No whatever. This one has the best reviews. It has the best features. It’s like 40 dollars more than the other one. I’m just going to get that one.” Ryan: Yeah. I mean you sound incredible. Anthony: Thank you. It’s all the mic. Ryan: You know what else we used to do with two was when we would hire virtual… Anthony: Yeah… Ryan: Always trying to… Yeah. But it’s a similar idea, you know. People are similar like you could hire the cheapest you know person to help you do a task but usually that reflects like their you know. Anthony: Yeah. And so, like I was once trying to get people for like 30 cents an hour or something ridiculous and they were like… They did not work. Now I have superstars like Carmela for instance. Ryan: Margo. Anthony: Helps us out a lot. And we could get people way cheaper but she’s excellent. She just does great work and she’s very prompt like communication is great. So, we’re saving so much time and energy and effort and not like having to redo things or like revisit or retrain to just pay more upfront. Ryan: Yeah. Another example would be a certain software like let’s say you know Adobe. Like having access to the software that you need to do things. So, like Adobe. How much is Adobe Creative Cloud? Like 50 bucks a month or something like that? Whereas before I’d be like I’ll try to find a free cheap way to do the same things using like this cheap software that really doesn’t you know do a good job, for instance versus… You know just pay the monthly thing to do the job. Anthony: Like using canva.com or one of these free sites. Ryan: To try to do like… I mean not that those are like bad for certain things but there are times when you just, you need access to the tools to get the job done. Alona actually went through this process recently as well. Someone who she’s been… So, she’s a nurse, my wife, and got into photography and wanted to pursue this business and she is looking at getting a camera. Like she wanted to just use my camera that I use for videos. Anthony: Don’t think so long. Ryan: Yeah, yeah. She doesn’t listen to this. Did I ever tell you the time when she asked me…? She asked me like what I blog about on the Movement Fix. Anthony: Yeah, yeah. Ryan: She’s like “What do you even… What do people do on your site?” I’m like “What are you talking about? You record so many of my videos. You don’t know what’s on there?” Anyways, so she ended up getting this like… What is this… Sony Alpha A7R S2 or something like that. You know a more expensive camera and then the lenses for those things are very expensive. But it made the quality of her work so much better that it ended up getting her more clients for photography. She could charge more because the quality of the product was higher and she paid it off fast. And you know not having the tools you need is… It’s like you don’t want to spend the money. I mean it’s not the definition of investing like you have to spend the money before it’s generating money from the investment. Anthony: So, some people think of this as some kind of a chicken or egg philosophy for like if you never have the tools to get the job done, you’re never get the job done and use your tools more. Ryan: Exactly. So, sometimes you have to take a little leap of faith. I mean when I first bought those microphones as I mentioned, that was kind of like a “Oh man!” You know that’s a lot of money for right now based on having just started a business but I don’t think, you know, if I didn’t have those tools who knows what the difference would have been over time if the audio quality wasn’t good, people can’t hear so they didn’t watch the video so people didn’t share it and those people didn’t share it and then those people didn’t share it and then blah blah blah, you know like et cetera et cetera. You actually do something similar to in some of your like actually the raw materials of some of your supplements, right? Like and I know this is true because we have like conversations about this where you could choose the cheapest raw ingredients in supplements and have a much higher profit margin but you don’t do that. Anthony: No. I mean this goes back… I mean, this completely different topic I think because it’s just the effectiveness and having an aptly great product that I want to use. Ryan: Yeah. I mean what’s on the… Anthony: Don’t use cheap shits. It’s not worth it. That’s basically what we’re trying to say here. Ryan: Whether that’s equipment, whether that’s employees or assistance or whatever. Anthony: Yeah. Just just… So, I guess the COW, the Challenge of the Week here would be if you’re thinking about getting a tool to complete a job you don’t have to go crazy expensive but also don’t try to penny pinch to save. There’s a reason why things are cheap. If you want to be an international star like Dr. Debell… Ryan: Oh my gosh. Anthony: Invest in some tools that get the job done. Ryan: And then use them to do a good job. Anthony: Make sure it has a good return policy if you don’t use them. Ryan: I think the other thing too before we close this one out is you will actually take what you’re doing more seriously when you have invested in the materials. Like if I was using cheap stuff I’d be like “Well, I didn’t really pay for this stuff so I don’t make a video this week. It doesn’t really matter.” But when you put money on the line, you’re actually committing and then “Sure I bought this expensive thing. I better freakin’ use it.” Anthony: I have a good example on that even like personally so. I used to take a lot of photos with just this micro portrait camera which is like a cheaper version of a camera and the images are okay and they’re great for video. But I wanted to step into next level and I spent… Like I didn’t have like any money at this time and I spent like 3 to $4,000 in this camera so that… This giant Canon Full Frame camera. I had no real reason to do that but my photography skills after that point had an exponential growth ‘cause like you said I was more serious about it and I had to justify in retrospect to the purchase that I had made and use it. It’s like I improved my skills tremendously. Ryan: And that actually is paid off in terms of business. Anthony: Yeah. Big time! And now even like when I… Ryan: Because you take some of your product photos, right? Anthony: Yeah. And like even, well not anymore, but even like when I take photos now for Instagram. Ryan: Yeah. They look so good. Anthony: And I don’t even use my camera at that time. I can use iPhone camera and take way better photos because I had bought a more expensive camera in practice and got better at them. Ryan: Yeah. You learned. So, that’s the Challenge of the Week. You also challenged me recently ‘cause as we mentioned… Was is this episode or last episode where I have a tendency to waffle as well about decisions… Anthony: What was the challenge? Ryan: Your challenge was this when I was thinking like “Ah should I use this or should I use this?” You said… Anthony: Which is a big problem that sometimes you get hang up on. Ryan: Yeah. I mean if I have one area, it’s that. Anthony: We’ll tell a quick story here. It’s that Dr. Debell can go on for days sometimes even weeks at the time and it’s even like “This email client is seven dollars cheaper than this one. It has this feature but this one may have those features which I may need in like three years from now. But this one can maybe do that on my videos. Some other guys are using like this or maybe I don’t need it for that. And…” Ryan: I think about weird things. I was, as a little tension as well, when I first got my, when I switched over to my iMac I almost considered returning it because the way the mouse with like the actual mouse scrolled on was like a different like acceleration and deceleration algorithm compared to Windows and feel like I couldn’t click this fast. I’m like, so I was looking for software solution to change the mouse scrolling algorithm. What? Anthony: And I said “Ryan, are you getting more shit done or not?” Ryan: And I’m like “No. Because I’m trying to change the mouse algo….” Why the hell do I do that? Anyways, we all have flaws. Anthony: So, what was my challenge to you though? Ryan: Your challenge was this when I’m trying to make a decision I’m not go say “Indecision. Indecision. Indecision” and then just choose one. Anthony: Out loud. Ryan: Yes. I do it out loud and then I save myself a lot of time and then nothing bad ends up happening. Anthony: Indecision three times. Ryan: Indecision three times out loud so I’m aware of what I’m doing. Make the decision and move on. Anthony: Like when you’re trying to buy Sharpie pens? Ryan: I was standing in the office supply aisle for 15 minutes trying to figure out which package of Sharpie pens to buy. I’m like… Anthony: You could have recorded the whole other episode or whole Movement Fix Monday at that time. Ryan: Oh my gosh. Yeah. Anyways, I’m getting better. Anthony: Yeah, we are ramped on quite a bit here. So, we’ll leave you with that, the COW. Invest in some tools to get the job done. Ryan: Alright. Get after it. Anthony: Peace. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 39 – Good Enough Instead of As Cheap As Possible appeared first on Health Fit Biz.
20 minutes | 4 years ago
38 – Using Intentional Practice to Level Up
PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back once again to the Health Fit Business podcast. This is episode number 38. In this episode, it’s a continuation of the last episode, 37, which is on The Adjacent Possible, where we talked about you need expertise in multiple areas in order to see opportunities. So, sort of a cliffhanger. It’s like “How do I go about doing that?” Well, that’s what this episode is about intentional practice with feedback mechanism so that you know if your intentional practice is making the improvement that you are trying to get. So, without further ado, let’s tune in to episode number 38. Ryan: Okay! Now, we’re going. Anthony: Welcome! Welcome! Welcome to another episode of the Health Fit… Ryan: Business podcast. This is episode, I don’t know the number. Anthony: Something, something. Ryan: Something… something, something. Anthony: And doctor, you have something to share with me. You said last episode last week that “Oh! I mean to say what I’m trying to work on increasing my skills in a different area so I can have more adjacent possible.” We don’t know what that is. Listen to the last episode, something, something and what would that be for you doctor? Ryan: Human psychology. Anthony: Okay. What does that mean? Ryan: I’m trying to improve and deepen my understanding of human psychology in terms of why do we make decisions that we make. Why do we react the way that we react to certain things, et cetera, et cetera, et cetera. I find that fascinating. I’ve taken a couple of psychology courses in undergrad but that was just the basic stuff that they require. It’s not the meaty stuff that I want but I really want to understand that better. Both for, you know how it relates to business as well as how it relates to helping people. Almost communication as part of that. Anthony: Yeah, you need to read all of Sapiens and Homo Deus. Ryan: Every time I try to read Sapiens, I fall asleep. You know what? I like Sapiens… Anthony: Jesus! Ryan: C’mon! I like the book Sapiens but it started making me bitter. Anthony: Don’t do this “ignorance is a bliss” thing. That’s the way reality is man. Ryan: I know but whenever… When I started reading it, I realized, I started to be really spiteful of just everything. I’ll finish the book and I’ll read … Okay, anyways. Anthony: Anybody’s out there who first to comment on whatever share an episode of ours, I’ll buy you a copy. Ryan: Message Health Fit Business. The first person to message… Anthony: Share the Instagram picture that we put up for this episode on your Instagram or Facebook and I’ll buy you a copy of Sapiens. Send us an email whatever. Ryan: You’re very generous. What are we talking about in this episode? Anthony: Yeah. This episode contains information about the Adjacent Possible. It kind of left people we were chatting with in the last episode done recording that. Just to say, be an expert at something sounds super easy but until you actually come up a framework on how to do that, it’s actually not. It takes a lot of time. And so, if I will just go and shoot a basketball randomly throughout the day and just shock it at the backboard but no feedback, I’m never going to be able to shoot a free throw. Right? But I shock as hard as I can randomly throughout the week. So, we were talking a lot about these concepts before obviously, but coming up with a way to intentionally improve your skills. Ryan: You know, if you just go in and out of each day saying “Oh! I hope I have time to work on this skill. At the end of the day, if there’s time I’m going to spend some time learning about xy or z,” it’s never going to happen. Anthony: Nope! Nope! Ryan: Because you literally have to make time. You know what people say “You got to make time. You got to make time for it.” That actually requires you to do, act differently in your day. You literally have to break what you normally do in the day to make that happen. So, it’s not like “Oh! I’m just going to try harder at the end of the day to find time.” You have to intentionally block out time, wake up early, put other things that you would normally do in the morning or at night in a different position so that you have a dedicated time to do this. You have to schedule it. You have to prioritize it if you want it to actually happen. So think about this, if you took 30 minutes or an hour every day or let’s even say three days a week, that would be 3 hours per week x 52 weeks. That’s going to be 156 hours in a course of the year to develop your skill. So, right away after week or two you’re not going to feel like that much has happened. Think about how much you can develop your skills in an area with hundreds of hours of practice. It’s going to grow from there. Anthony: It’s the consistency I think is key paired with however intentional feedback to know you’re improving or know your mistakes. Ryan: How do I do that? Anthony: If… That’s a good question. Going by the basketball analogy, if I… Okay! I’m going to wake up every morning at 7 am and go shoot a hundred buckets. And then I went there I checked the ball as hard as I could backward. I’m not going to improve. Doesn’t matter how consistent I am. Sitting there with the coach he’s like, “What are you doing? Stop shocking at things. Shoot it like this.” Step here. Do this more often with more consistency. That intention is, I think, the most important things. And so, an example of clearly relates to what I said last episode. I’m trying to improve my writing skills. I’ve never considered myself as a good writer. I think it’s better for me to think. I think better when I write better and I think it is a better way for me to communicate and learn. So, this is one of the reasons why I’m trying to get better at it. So, what I’m doing is in my intentional spreadsheet, we’ve talked about it before, one of the things that I track every single day is 30 minutes of writing. So, I have.. So, that’s exactly what I’m trying to do every single day, to write at least 30 minutes. I have a little timer in my computer. Wonderful screen mode and just keep writing until I’m done. Okay. So, that’s the time -consistency part of it. Any kind of ability is something that you can bake in so that’s why I have that sheet and that’s why I can see and don’t say that I’m doing every single day. I have an actual calculation that shows how effective I am in getting that done. But what else I did is I went to Upwork and found a PhD English professor that has written several books to take my articles that I published and each week go through like four or five of them and give me a list of all the things that I am doing continuously that I’m doing that could improve my writing. Things like mistakes I am making. Like “don’t put this sentence like this. Structure your sentence more like that.” So, I go through each edited article and then I look at that list of all the things that I’m doing incorrectly and then pull that up, review it before each time I write. So, that way I am conscious of it “Oh! I need to use more commas in this type of a sentence. Oh! I need to do this like that.” And then I frame my brain around that and try to write, review it. I started working two weeks ago and that has cost me a $150 so far for that PhD level English professor whose written books to review dozens of articles and give me like very specific feedback to improve. And so, when I whittle down the 20% of things that I am doing that could make me 80% better of a writer, I can get so much better so much more quickly though than if I were just do it consistently. If I was just to write 30 minutes a day, it doesn’t mean I’m not going to get better but having that feedback in my ability like “No! No! Keep doing this. Stop it! Move your arm like this and shoot the ball like that” kind of thing. So, that’s how I’m using both time and consistency along with intentional feedback to improve my skills quicker than what I would have otherwise. I mean, while I’d love to write 4 hours a day and get better that way, it’s just not possible for me to do that currently. So, I need to be as pointed as possible in improving those skills. Ryan: Because if you spend two hours a day writing and it was just not good writing, you’ll just going to be crank out. You’ll be good writing volume of not good stuff. And your skills may improve a little bit just by going through the process, but as you said because your time is somewhat limited, how can you make it as effective and as hard hitting as possible? Making it very focused and having the feedback so that it’s really tight. It’s really impactful. That was great. Anthony: Yeah. So, I think, that’s one of the biggest thing that people don’t think about is “How can I make this an intentional way to improve?” So, another thing just for example of how people can use this. When I play guitar, I try to learn step and if it is a really complicated say the riff you call it or a lick? Some little guitar lingo for you there. Ryan: I’m 0% in guitar. Anthony: Different note successions right? If I can’t do that, I’m not just going to… What I do is I slow it down. I actually slow the music down and I play along with it until I perfect it and then I speed it up a bit at 10%. Play along again, mess up, and then stop over. If I don’t go through it every time I mess up, that’s a feedback mechanism of “Hey! You did not do this right.” Rewind it, keep slow back down closer to perfection, and just keep doing that and I can learn something very very quickly and improve my skills rapidly whereas if I am just messing around and not really knowing when I messed up and why. Ryan: One of the ways that I’ve implemented is similar things in terms of the feedback is… So, one of the things I spent a lot of time doing is speaking publicly you know at events and then having those events recorded and then watching it and analyzing “How do you interact? What’s your word choice and seeing how you actually speak.” And you could apply that to many situations. You got to apply that to. This is why people record interactions with patients or clients so they can review and be like “Oh! I do this when I should be doing that.” Anthony: Right. Ryan: You could also and then you could go on Upwork and hire someone whose maybe a communications specialist or speech writer, something like that, to watch you talk and tell you ways… Anthony: For me, it’s too easy to brush over like “Oh! I know I should probably be getting a little bit better at that.” And so that’s like, even after we recorded a ton of videos up in Portland, as soon as we hit the off switch I think I remember asking you like “How can I improve?” And so, having someone around you that you can trust, so I consider you way better than me on videos. You’re way more experienced. You record videos every week. I’m not more than that and so I would consider your artistic level much higher and so I can just say “Hey! From you looking at me, how can I improve and how can I do that like right now after we just recorded this?” So, for me asking other people is better than just reviewing episodes like looking at the videos “Oh! Yeah! I do this thing but whatever.” But if you were just like, “No! No! You kept doing this!” Your awareness is much quicker. Ryan: Yeah. Because I may see things that you don’t see which is why you need a fresh pair about it. Anthony: Because I don’t have the expertise to be like “Oh! I should have left more time in the beginning or at the end of the videos so we can clip them better.” Ryan: Yeah! That is, by the way, that’s a good thing fresh to tell people. You’re going to make videos, you need a 3-second buffer at the beginning and at the end of the video so when you go edit it, you have a clean transition in and a clean transition out. Anthony: So, I would have not if I just reviewed my own recordings, I would not have picked up on that versus if I were just to ask you immediately then you could have said… Now every time I think about recording a podcast or video, I’ve done that. So, thank you! Ryan: You’re welcome! Now, this is such a great point this is going to lead to, you learned that in two minutes because you asked me. Anthony: And how long does it takes for you to learn on your own? Ryan: Exactly. Exactly. That took me a lot of messed up videos. It took me, you know, it took me let’s say a hundred times longer with much more pain doing it on my own rather than asking someone or learning from someone who knew more than me. Because I would have a lot of videos where I would go… You know, I filmed maybe 10 videos in a session and I would go home and edit it. “Crap!” It won’t transition well. It may not be a huge deal. You want to quality of the things you make to be as good as possible Anthony: It is not something as simple as that. Ryan: Yeah! So now, whenever I have someone who recorded a video for me who doesn’t usually record, I make sure to instruct them like “After I’m done talking at the end, don’t just push the off button. Because that’s what people want to do.” As soon as you say like “Okay. That’s what we got for this week” they want to push off. I’m like “Hold it for 5 seconds before you stop recording” because that is not intuitive. There’s just things that aren’t intuitive that you can learn from somebody. So, I’ve actually been thinking about one of the areas that I want to improve on as well is improving my presentation skills because I’ve never been formally trained in that. Anthony: You’re at east though. Ryan: I mean, I’ve done it a lot. I used to be not good at it and so I’ve done it the hard way but it does make me wonder what are the things that I could be doing that I don’t even realized? You know the beauty of something like Upwork, is you have access to people who have PhDs in specific topic that you can hire to do these things for you. Anthony: For relatively nothing. Ryan: Like the analytics on my website, I was going to set that up. I hired a PhD mathematician who specializes in analytics to set up the analytics and then pay him to teach me how he did it. Because you know how long that would take you to learn on your own just by fiddling around? Anthony: A long time. Ryan: May be a long time. We’re getting kind of off topic but the point is… Anthony: When you’re just being intentional in improving your skills. Yeah! The point that you are trying to make is that people are… The quality that you can get in coaching and feedback through things like Upwork is fantastic. You should definitely take that into account. Ryan: It’s not just having people do work for you. You can also hire them to teach and review your own skills. That’s not an intuitive thing to think about doing. Anthony: Yes, you are not outsourcing something on an outsourcing site, you are using it for feedback and intentional practice and improvement. So, that’s kind of a different way you use that type of website. So! Ryan: What’s the cow? Anthony: Challenge of the week is think about something that you want to improve, dedicate a consistent time to it and then find some way for dedicated feedback and improvement. Even if this isn’t something that you haven’t mind yet, one of the things so I have like weekly Mastermind thing that I meet up with business owners in San Francisco and like once a month I will ask them “What is one weakness that you guys see in my communication?” Next week “What is one weakness that you see in my writing, my presentation, my speaking skills?” And then next month, “What is the weakness that you see here?” Just getting asking people those questions and thinking about in that mindset of intentionally improving is key. Even if you don’t have a skill that you don’t want to improve, there is an easy way to do an exercise like this. Ryan: And for lot of people asking people to tell you why you are not doing well, at first, it’s uncomfortable. It’s not a personal thing. You are using it to be better. Anthony: Yeah! I love it! Ryan: You love having people tell you ways that you could be better but I know for a lot of people they don’t like that because they are very sensitive to the… Anthony: You have to admit you’re wrong or not good at something. People don’t like that but the only way to get better is for you to know where you are not good at or what you are doing wrong. Ryan: The good thing is once you know that, you could plug the hole and make yourself better. So, again ignorance is bliss. Would you rather not know that that’s an area of weakness or would you rather know so you can make an area of strength. It’s not like that weakness in that area is you’re a bad person, it’s an opportunity to be better. Anthony: Yep! So, think about a skill that you want to improve, block some time out, get some intentional feedback and get after it. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 38 – Using Intentional Practice to Level Up appeared first on Health Fit Biz.
20 minutes | 4 years ago
37 – The Adjacent Possible
The adjacent possible is where magic happens. By having multiple areas of expertise, business opportunities present themselves to you when they are seemingly invisible or impossible to others. Once you’ve established a high level of knowledge in one particular area, real growth occurs not from becoming MORE of an expert in just that area, but by developing other skills and abilities. Think about Arnold Schwarzenegger. The reason he had such epic roles in movies was because he had multiple things that made him a unique fit and that opened up doors for roles that were impossible for others. He is great actor, he was a professional bodybuilder, etc. If he never was a body builder, but just an actor who spent all his time just trying to get better at acting, he wouldn’t be cast for those roles. Since he had those different qualities and skills, it allowed him to do things others couldn’t. The same thing is true in the heatlhcare and fitness industries. Once you achieve a high enough level in those particular fields, opportunities will arise that you can take advantage of if you broaden your skill set. Anthony and I, for example, have developed enough web skills over the last 4 years to make Movement Providers in a weekend, blending our understanding of what referring clinicians want with the technical requirements of a listing website. There are countless other examples. The question is, are you currently trying to broaden your skills or are you chasing perfection in one particular area? We need people who are experts and specialists in one particular area. If that is you and what you want, become the expert. Be laser focused on that one particular subject. If you want to combine unique abilities and take advantage of the adjacent possible, choose an area you want to develop and pursue it with intent. This Week’s Challenge Decide the area of expertise you want to grow in. Now…GET AFTER IT! PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. This is the Health Fit Business podcast episode number 37. Thanks for tuning in. Thank you for joining us once again. On this episode, we discussed the adjacent possible and why it is so important for you to develop your skills and expertise in multiple areas so that you can see business opportunities that are seemingly invisible to other people. So without further ado, let’s listen in to episode number 37. Ryan: Dr. Anthony Gustin, how are you? Anthony: Welcome! Are we live? Ryan: We are live. Anthony: Welcome, welcome to another episode… Ryan: of the Health… Anthony: Fit Business podcast. I miss you, Doctor. It’s been a couple of weeks now. Ryan: I am a… Where are you located currently? It’s looks sunny wherever you are. You look a little tan. Anthony: Yeah. I’ve been getting some sun. I’m in Puerto Rico right now. So about I just got here two days ago and I’m wrapping up some things, walking the talk in doing a retreat the next five to seven days. I know I have talked about that in podcast before but the importance of kind of pulling back from the day to day to kind of assess everything so things are getting a little overwhelming right now. Running basically five large projects but to add another one. And just taking some time to kind of step back, gonna fill up a few sketchbooks, and to do some deep scheduled work to get a lot out of that and then hit the ground running when I get back in mid-April. I don’t know when this podcast will launch but… Ryan: Today. Anthony: Today? Oh awesome. I’m going to be here around a week or so. I’m gonna miss you. Ryan: Yeah. What are we talking about in this episode? Anthony: We’re gonna be talking about the adjacent possible as we have to call it. Ryan: You wanna know what’s kinda funny? So you know all those videos we recorded a couple of weeks ago? Which is a A to B announced thing. All those videos it’s like you would say something like “Oh the adjacent possible” and it was my job to be like the guy asking the dumb rhetorical question. “The adjacent possible, what is that?” As I was reviewing I’m like… You know when you watch yourself on video and hear yourself talk you realize you do this weird thing and sounds like I’m like the… Anthony: Yeah. Ryan: I was like the… What do you call the guy who’s like entertaining the king? Anthony: A jester, court… Ryan: I was like the court jester like “Anthony, what is…” So the adjacent possible is essentially… Well, first of all it requires having a fair amount of expertise in essentially two or more unrelated or kind of unrelated areas or fields and that allows you to see opportunity that’s possible between the two that is really invisible to someone who doesn’t have expertise in both or all through your form or whatever of those areas. Anthony: Right. So an example would be if you were a carpenter and you use a certain style of like this cutting edge technique to widdle down wood for example. But let’s say you also play guitar and you are very skilled at using that instrument. You could use those cutting edge technique as a carpenter in your level of awareness of how a guitar is played to apply that to making a guitar for an instance that is different than any else has ever done before. So you’re using awareness in two separate things, guitar skill and carpentry skill, to provide value to not only yourself but to other people in a form of something that is not aware to either what would be a guitar player even knowing that type of say fret board or body cut out would be possible or to a carpenter knowing that the intricacies of a guitar and the shape and how it’s played. Ryan: Are you describing yourself? Anthony: I wish I was it but master carpenter? Carpentry skills? Someday, someday. Ryan: You’re not gonna learn how to cut wood with a knife down by the beach in Puerto Rico. It’s that on the agenda? Anthony: I mean I have built like half of the furniture in my apartment so… Ryan: That is true. Anthony: That is some rudimentary skills but I don’t have expert level skills and I think that’s what people need to realize is that lot of the stuff you need to be kind of cutting edge of those fields to have more adjacent possibles like it’s not our requirement to be at that level but the more clearly you define any type of the skill and become more expert at it the more of these possibilities are gonna pop up on anywhere. So an example of how we’ve done this, in combination obviously, we went to grad school for let’s say movement… I don’t even wanna say chiropractic ‘cause I think it’s kind of different at this point what we do but healthcare in general… Ryan: I mean that’s what the program was. It was chiropractic but I wouldn’t say what either we do would fall into the traditional chiropractic currently what we’re doing. Anthony: Exactly. So we had, you know, professional degree in chiropractic healthcare and then we started doing a lot with websites in online business. Ryan: A lot with websites. Anthony: Yeah. A lot. So we had four years of figuring out how to do, how to code websites, how to do development, how to do web design, all these different stuffs. So I feel like, I mean… We’re obviously not like expert coders by any mean but we can get ourselves around pretty damn well through our website right now and built from scratch in about, you know, an afternoon. So, the awareness for us to be able as health care provider to understand what’s missing from kind of resource standpoint and the ability to see what’s possible from making a website on the back end. I mean this is essentially how we created Movement Providers in an afternoon. Ryan: The 24 hours you locked yourself in the closet. Anthony: Yeah. And so, I mean that would not have come up if we’re like “Oh shit, we should make a website that’s whatever” like we would immediately knew that we could do that and what the opportunities were but if we were just the web developers, we would not have known the need for consolidated resource to have a bunch of chiros, PT’s, gym owners kind of live under this kind of umbrella of movement providers. Ryan: And know what their needs are in terms of the idea of what movement providers or someone who would go to the site and then they can quickly cut through all the BS just… Like we put the relevant information right at the fingertips. These are the certifications. These are ones that people wanna know about. These are ones that would wanna, you know, look forward if you’re provider looking for a trainer or another provider it just… Anthony: Our website, something like that, that we know what patients and clinicians look for for each other. Ryan: Right yeah. Anthony: Obviously, it’s very intuitive for us so for us to be able to then make the website directly on that. It makes sense, right? Ryan: It’s the adjacent possible. It was quick to make. We could see the opportunity there, the need and then it just gets done very quickly. So, I guess the question for the listeners would be… And by the way now I have to mark this explicit because you swear. You used the four letter word. I have to mark the podcast episode… Anthony: What did I say? Ryan: S-H blank T. Anthony: Oh. Whatever. Mark it. Ryan: Anyways, so I guess what we have to you know get people thinking about is what is your adjacent possible? What are your areas of expertise? I mean as you mentioned, Anthony, we spent four or more years just working on websites, making mistakes, learning, reading, watching videos. I did actually a fair amount of coding in business school so I had some of that background. Did I ever tell you that I had to do that? Anthony: No. Ryan: I had to do so much coding in… You know, so like in my upper level information systems courses, the final exam would be the professor would write a task on the whiteboard and then you had a blank sheet of paper and the test was “Write the code to make this do this.” Anthony: Did you do in 14 minutes? Ryan: 14 minutes? Anthony: Would you have beaten me in the test or not? Ryan: In time or score? Because I got a hundred percent. Anthony: Definitely score but… Ryan: But here’s the thing, you had to just know logically how that stuff works. So, you know, I was really trained in the logic of how to write code. Anyways, so all of that stuff, and by the way, when I came out school I didn’t know how to make a site like Movement Providers or anything like that I mean it’s just being trained to think logically. But then by doing it and doing and doing and developing the skills and not shying away from areas that we didn’t know about and I think that’s key is people think that “If I don’t really know how to do this…” they’ve waited because we don’t like jumping into things that we don’t know how to do. It’s uncomfortable but that’s the area of growth. And so by doing that in a course of years you developed the skills that then allow you to do, you know, business ventures and projects. That just makes sense to you because of how you’ve seen the world and seeing what’s you know possible. And I think what the listeners, you guys, should think about is “What areas do I have multiple you know like depth… What are the multiple areas that I have depth of knowledge in?” And then think about “How can I, you know, what problems does that solve? What does that look like if when it pans out over time? How does that become a solution to a problem?” Anthony: Yeah. If you think about it from like I said before, the more an expert you are the more opportunities you’re gonna have but that’s only if you have multiple areas of expertise. Ryan: So if you’re just more, you know, super duper expert in one area… Anthony: Right. Ryan: You can’t see that adjacent possible. Anthony: And so while I think that, you know, we’re both very skilled clinicians. Let’s say we’re in just give a wrap like top 10% of clinicians as far as the time we’ve invested in our own skills in that regard. To go from the top 10 to the top 5 or 3 or 1 percent is we’re gonna, is gonna require so much energy that you probably could have got to the top 10% in four or five other things that you could’ve combined to increase the opportunities and the value that you could provide. Ryan: Exactly. I like to think of it almost like the, if you think about it as an asymptote and… Anthony: What? Doctor, our geometry friends out there who forgot what is an asymptote. Ryan: I don’t know if I would say it was geometry. I would say it will more like algebra or calculus but that’s beside the point. Anthony: Right. Ryan: Essentially it’s a curvature on the graph where you can’t ever like really reach the you know, the fixed x value or y value or x value I guess. You could go either way. And the idea would be this let’s say your clinical skill as you said, you’re at 90% of theoretical possible skills at being a clinician or a trainer. Do the majority of people… See I have to step back mic right now ‘cause I’m preaching. Do the majority of people that you’re gonna be helping need that last 10% of weird expertise that… There’s so few people that you’re gonna be dealing with who need you to be better than 90-95% of like absolute maximum. Because most people just need basic things unless you’re a specialist, of course. If you are the specialist person obviously, own that. But for the majority of people, it’s not you’re doing them a disservice by not endlessly pursuing these weird little things to try to get you maximal clinical abilities when in reality people need basic stuff. So instead of taking that you know going from 90-95%, that 5% increase in skills is equal to 90% development probably in three different areas. Anthony: Yeah. And so I think I had this in a podcast somewhere. I’ve been talking about this kind of issue before and how it really can speed up the path along a certain trajectory so for instance the actor, you know, the trick that it was in Avatar. It was one of your favorite movie obviously. Ryan: Zoe Saldana? Anthony: Yeah. Yeah. Ryan: Alright. Zoe. Alona doesn’t like Zoe but Ryan likes Zoe. Anthony: Okay, why did I go there but… The reason why she got this break is because she was also… So she invested into acting very deeply but she also was an expert in dance or ballet or something. And another this is she spoke several different languages. Ryan: Oh is that why she’s so good? Anthony: Yeah. Yeah. So then… Ryan: “You make so much noise like a little baby.” Anthony: Okay, stop with the Avatar. Is that okay? Shouldn’t brought that up. Ryan: Did I ever tell you when Alona would come home from work ‘cause she, you know, she gets home late… Anthony: You’re face would be painted blue and you would be running around screaming “N’avi afraid of this.” Ryan: Eating like huge luscious pieces of fruits? No. I literally, she came home like, you know, for 30 days in a row I was watching Avatar. Anthony: Oh my god. Ryan: Yeah. Anyways, that’s my point of contention is. Anthony: Anyway, when they were looking at people to play the role they said “Oh she can move her body really well because she’s an expert dancer. She spoke several different languages. But she wasn’t like a crazy like she didn’t put all of her eggs in the acting bucket.” Ryan: Julia Roberts. Anthony: Yeah. I mean… Ryan: Right? You know what I’m saying like she would be the example of just pure… like she’s not I don’t know if Julia Roberts is… Anthony: I don’t know what Julia Roberts does in her spare time. I’m just saying that she could have spent all of her time acting and not pursuing her languages and her dancing but then would have got her to where she’s at now because she’s stuck out of the crowd and everybody just trying to just act. So, she had more skills to offer and more areas of expertise that make her more appealing. Ryan: So rather than being a slightly better actress just in terms of pure acting skills by having all these other things. I mean wouldn’t you say that’s the same thing as true for Arnold Schwarzenegger? Anthony: Oh yeah. He is the epitome of this. Ryan: I mean the reason he would get these you know roles is because he had so many like other things going on beside just the ability to act you know on camera. Anthony: Yeah. I mean the guy is hilarious. More than that, he had a bodybuilding career so he’s different in that aspect. You had business acumen so all these deals are actually very favorable because he worked through business in real estate before he ever started acting and so he had all these different things that are in placed that makes him so incredibly successful. Ryan: I think the issue is that we really addressing is getting so hyper focused on you know one particular thing in your life that you lose sight of reality and that the world is much bigger than just become you know knowing a little bit more about one narrowly focused topic because you miss the bigger picture. You miss what’s actually possible out there. Anthony: Yup. into kind of bring a lot of other concepts that we talked about before the only way you could really get quickly good at alot of doing things is by doing time blocking and deep work so you can actually invest time into doing things in an undistracted way. It enhance intentional focus and practice at getting better at things like we just did 30 minutes here there of web stuff. In the past four years like we would know how to set up maybe a theme. Ryan: Yeah. Anthony: So I’d say the challenge of the week is try to identify where your current highest level of expertise is now. And instead of thinking about like if you should continue medication course in that same thing to just kind of keep doing what you’re good at, find something that you’re not good at that isn’t necessarily related but something you’re interested in and know that you’re going to be seeing more possibility of opportunities as you move along that may not be clear at the beginning. But try to invest in time instead of getting better at what you’re currently expert at and try to get expert level skills in another domain. Ryan: And I think it’s important too that you don’t have to have a background at all in the thing you are going to be pursuing that you’re not currently an expert in. Anthony: It’s probably even better if you don’t in my opinion. Like the further away that it is from your area of expertise the higher likelihood that you will see stuff that no one else does. Ryan: So, that’s the challenge of the week now. Anthony, before we close this let me ask you a question. Anthony: Let me answer it. Ryan: Okay. I’m letting you. What area do you see for yourself as an area you wanna grow in? Anthony: Oh writing. Did you want me to like sit and ruminate that? Like ponder for a while or what? Ryan: I just actually wanted to know. Anthony: Okay. What about you? Ryan: Yeah yeah. See I shouldn’t have asked. Anthony: Can you sigh into the microphone next to me so that I can… Ryan: I shouldn’t have asked you ‘cause I didn’t have one planned in terms of answering. Anthony: Now you can sit and ponder. Ryan: I’ll ponder and I’ll let everybody know on the next episode. Anthony: That’s a wrap. Get after it. Ryan: Get after it. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 37 – The Adjacent Possible appeared first on Health Fit Biz.
27 minutes | 4 years ago
36 – Opening and Building a Cash Practice with Dr. Carl Baird
On this week’s episode, Anthony and I have our first guest Dr. Carl Baird, owner of Evolve Performance Healthcare out of Portland, OR. We were in Portland working on a secret awesome project (details coming sometime soon…) and stopped by Dr. Carl’s office to record this week’s episode. Carl is a rehab-based chiropractor and started Evolve Performance Healthcare as a cash-based clinic from the beginning. In this episode Carl shares with us the best methods he uses to help patients understand the value they are getting from seeing him out of network, how he gets them to ‘buy in’ to the concept, communication tools he uses, and more. One of my favorite things about Carl and Evolve is how fun an environment it is. When you walk in, its bright, open, and there is a basketball hoop mounted to a beam. There are surfboards on the wall and the vibe is really positive. When we talked with Carl about this, he shared an exercise he used to figure out how to truly make the clinic reflect him, his mission, and positivity. I loved his attitude about making the clinic what he wanted it to be, not what it is ‘supposed to be’. Who wants to go to some stuffy, depressing clinic? There is no rule that says ‘a clinic must have xyz, be boring, use ugly colors, etc.’. A clinic can be whatever you want it to be. Your imagination (and some laws) are the only limit. This Week’s Challenge Do the exercise we discuss at the end of the podcast. Now…GET AFTER IT! PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back once again to the Health Fit Business podcast. This is episode number 36 and Anthony and I recorded this episode actually in Portland, Oregon when we were there recently working on some projects together. And we swung by our friend and colleague, Dr. Carl Baird’s office which is called Evolve Performance Healthcare located in Portland, Oregon. He is a chiropractor, a sports based chiropractor who has a large rehab based clinic in that area. And so we swung by to sit down with Carl, He is our inaugural guest on the Health Fit Business podcast. We talked about what was it like to start a cash based clinic. How does he manage it? What are some good ideas in terms of communication with people to make them value what they’re getting at the clinic like his. So without further a do, let’s tune into episode number 36. Anthony: Welcome, welcome, welcome to another episode of the Health Fit… Ryan: Business… Anthony: podcast! Ryan: Where are we, Dr. Anthony Gustin? Anthony: We have a co co-host today. First time we have a guest in the show. Ryan: Yeah. Anthony: Please welcome senior Dr. Carl Baird. Carl: Hey guys. Ryan: So we’re in Portland and we decided to stop by to see Carl, to see the facility and… Anthony: Brand new beautiful facility here, Evolve Performance Healthcare. Carl: Thank you, guys. I appreciate it. Ryan: You opened three weeks ago, right? Carl: Three weeks. Ryan: Three weeks in this new location. You’re cash based? Carl: Yeah. Cash based clinic. Anthony: Right. So what are these… Like we typically do is people that are like mining to us, we go from like crazy tangents about what other people finds strange that we find just very normal and common and what are those things that we talked to with Dr. Carl here is about how he approaches kind of communication with patients, kind of psychology in a way to to not see him like you’re trying to sell stuff all the time. So what’s kind of… What lead on this path originally? Kind of where you picked up these skills? Carl: Yeah. So right after school I moved to Denver, Colorado and really just kind of lucked into meeting who then became my mentor who was running a cash based clinic. She’s working let’s say three and a half days a week. She’s got a waiting list of people to get in, charges $65 a visit. And one thing I realized, I mean when I came out of school, you know, with a Master’s in Sports Medicine, ART Graston. All these skills and certifications that I thought is gonna be what got people in the door. And when I went to her clinic she didn’t have any of these certifications and she had a line at the door and she was doing a cash based model not relying on insurance or anything like that. So that really stuck out to me. And again, it lucked out that she had a room available and so I decided to open my clinic within her. So I had a separate business within her clinic but again I was there full time and I just kind of sucked up all the information I could from her and I’d say probably the number one lesson that I learned in terms of running a successful clinic and getting patients and keeping patients, wasn’t necessarily the services you provide but how you communicate the services that you actually provide your patients. Ryan: Yeah. I mean we’re almost like trained to think that you know people are gonna be searching for the person who does this technique, and this technique, and this technique but to the general population like they don’t know… Carl: Right. Ryan: They don’t know that what those things are so they are like “Can you help me with my hip pain?” Carl: Exactly. Ryan: I don’t really care how you do it like that’s not what brings them in. Anthony: Yeah. And we’re talking about this yesterday when… So I flew in to Portland on Virgin and I was talking to… About this that it’s more of an experience than a flight. And so when you create a clinic experience, you’re gonna have a lot at the door of people wanting to be helped. So obviously, current clinicians will have this understanding but why to new grads or people in school is cash versus insurance or just going completely cash. Something that you frame in your current clinic around? Carl: Yeah. I mean I guess there’s a couple reasons to that. I mean the first is just the headache that is the insurance world. Not spending 50 minutes with the patients so I could spend 30 minutes filling out paperwork and losing track after 30 days if I have been reimbursed or not. The other thing, then again we talked a little bit about this before, the branding wise, in my opinion if really actually relying on insurance can actually hurt your brand if the only reason that people are coming to see you is because you’re in network. It’s almost like how much do they really valuing the service that you’re actually providing them. Anthony: Right. Right. So then going back to kind of the top tips you’ve learned from your mentor in about communication. If you are to give kind of several examples of… Carl: Sure. Yeah. So the very first one obviously the question that you’re gonna get the most especially when people call the clinic on the phone is “Do you accept my insurance?” Ryan: That’s like the first thing people think to ask, right? Carl: Right. Ryan: So how do you… What do you say in response to that? Carl: Yeah. So that… This is the number one thing that I’ve learned that I’ve practiced over and over and over. Never say no. You never lead off with no. The important thing to understand is that even though I don’t directly bill the insurance company, there are ways that they can get my services covered through their insurance mainly it’s called the Super Bill. That’s a whole other topic we could get into. But in terms of answering the question “Do you accept my insurance?” I always say that I’ve worked with all insurance companies. I’ve been an avid network provider for all insurance companies. If this is something you wanna get reimbursed for I can print you off a Super Bill at the end of the visit. You send it off to the insurance company after 30 days of chiropractic care is covered, they’ll send you a cheque in the mail. And so you end the conversation with “You’re gonna get a cheque in the mail.” And most people are “Wow! Great!” Ryan: Instead of getting a bill from me in the mail, you’re gonna get a cheque. Carl: Yeah. Exactly. Ryan: Because that’s usually what people think, right? Like “Ugh, the last thing somebody want is to get in the mail is a bill from you.” Carl: Right. Ryan: Especially if they thought their insurance was gonna cover it. So you can almost like frame it around that, right? Like “We’re gonna send you money.” Carl: Yeah. And that’s another thing for me that’s really important is the clarity aspect of things so they know what my price is before they, well they ask and I tell them. And that’s the most to let them pay. Ryan: Transparency. Carl: Yeah. Exactly. And so this actually happened to my brother. I was talking to my brother the other day and he went to an acupuncturist to… Was in network and said was covered in his insurance so he paid, went in, and got treated. Paid his co-pay which was like 20 bucks. Turns out he wasn’t covered and then he got a bill from that acupuncturist a month later saying “You owe me this much money.” And of course, he’s gonna be pissed off and not go back to that chiropractor. So it stinks to my brother ‘cause he’s gotta pay more and it stinks to the acupuncturist ‘cause she lost a patient. Anthony: Right. And it’s not like changing the communication hides any facts. You’re stating it in a more clear way. And so we did the similar thing when we I was training my staff for my clinic in San Francisco, somebody calls they say very similar thing “Do you take XY or Z insurance?” The answer is “We have plenty of patients who have the insurance that either have great benefits or have coverage.” You know? And that’s where we go from it. Not like “No.” “Oh okay. Well I’ll just call the next person I found on Yelp or wherever…” Carl: Yup. That’s right even if they, I realized, even if they stay on the phone they’ve mentally checked out. When they hear the “No” it doesn’t matter what you say afterwards.They’re not interested or gonna keep shopping around. Ryan: I think another angle you can take to is that you know “Do you take my insurance? Well why don’t you tell me what’s going on?” Carl: Yeah Ryan: And then you spend some time and they tell you and you, you know, you kinda get into it a little bit “Well, you know, here are the options so you can think about.” Right? Than just saying no. Carl: Yeah. And so that’s another way we phrase it. What we do in our clinic and leading it that way Ryan: Yeah yeah. “Nope. Sorry. Conversation over. Hang up. I don’t understand why I’m not getting new people here.” Carl: Yeah. Exactly. Anthony: So, what else Dr. Carl? Carl: Yeah. So the other one, and this goes to getting people to sign up for care and be excited about signing up for care. And it goes back to the first exam. And so again the first you looking or going through your exam and this was just another thing I learned from my mentor in Colorado is that people, when people come up with the idea that there’s an issue and needs to be corrected they’re more likely to sign up to care. So, it’s really the difference between me telling somebody that there’s an issue versus coming up with ways to show them there’s an issue. So, that’s what I call it Showing versus Telling, especially in that initial exam. So really during the initial exam, whenever I see, as a provider practitioner, see a positive finding instead of just reiterating that to the patient and stating “Oh look at. You can’t turn your neck to the left.” You ask them. You just ask them if they felt the difference. So if you’re just the example that I use all the time as with neck range of motion if they turn to the left and they had a full range of motion going to the left and then they turn to the right and it’s cut in half, instead of me saying “Oh look at. You can’t turn to the right.” You just ask them “Hey, did you feel the difference with that?” And it’s funny because you get one of two answers. The first answer is gonna be “Oh wow! Yeah. I can’t turn that far.” or I mean this probably happened about 50% of the time as people have no idea that people are pretty numb in terms of how their body moves and what it’s doing and so you know, they’re decreased 45 degrees to the right and they have no idea and so then that’s your opportunity again. It’s a teaching moment where it’ll like “Well, look at this. Turn to the left.” you know, and you show them and you can take a pen from their nose to their shoulder so right above the clavicle and then “Okay, now turn to the right.” You take that same pen put it on the nose it’s like “Oh wow! That’s on your peck. That’s not anywhere close where it was on the left.” Anthony: Right. So you’re giving the patient a light bulb moment where they responded after figuring out something on their own rather than you telling them what’s wrong with them. Carl: Exactly. Because you know like patients always have in the back of their minds “Oh of course he’s gonna find something wrong with me because he wants me to come back and schedule another visit and pay him more money.” And so that’s why it’s really important that they’re the ones that coming up with the conclusion that there’s stuff we need to work on. Anthony: Right. That’s great. So I think the first one, you were moving all negatives and turning it into a positive experience. Here’s how we stream our things. We’re transparent. This example, you know, we’re taking away telling the patient what’s wrong with them and letting them figuring out how you can help them. Carl: Yup. Anthony: I feel there’s a common theme here. Taking away negativity. Adding more positivity. Carl: Yup. Anthony: Including the patient moreso and their care absolutely than just the authority figure be talking down to them. It makes people feel pretty small and sold to. Carl: Yeah yeah yeah. Yeah that’s a good word. “Sold to” I think is kind of a good way to put in what you really want to avoid because again as a practitioner you’re trying to help them. I mean that decreased range of motion to the right is gonna be an issue later on down the line if it’s not corrected. And so it’s important that you address it but when you can get them to understand that or identify it and then wanna take action to correct it. It is gonna be more successful and again having them come back for future care regardless of whether they’re in pain. Anthony: Right. So we have kind of the initial chat, kinda getting into the door showing them that you’re a right spot for them. Give them the initial exam, letting them be aware of their problems. What about kind of let’s say they’re wrapping up or kind of the, in between, another example that you use there. Carl: Yeah. So that’s again the other problem in this again right when I started out in Denver was one of the biggest problems I had is that you get people better in terms of their pain but I think again as most practitioners you’ll understand that pain necessarily isn’t the issue and that most pains there’s, with whatever their actual cause is, there’s usually an underlying cause. It’s a movement, if it’s relaxation, you know? There’s an underlying cause and if we don’t address it, you know, it be might feel good for a week, they might feel good for a month, they might feel good for a year but that same pain is gonna come back. And the problem is if that pain comes back they’re gonna associate you’re clinic with not getting them better because “Oh this guy just made me feel better for a week and now it came back.” And so, another again communication trick that I was taught to get people to come back after that second or third visit when the pain is gone is to give them a reason to come back. So again, you spend all this time during your exam you find all this positive findings whether it’s cord efficiencies, whether it’s range in motion, whether it’s mobility, those are things to work on and they’re important to work on for longer term results. So giving the patient a reason, so that’s again what I’ve found a lot of new practitioners is articulating that thing those to a patient is often left out. So, what I do at the end of every visit with a patient is I just talk about again what we did that visit and what we’re gonna do moving forward. So at the end of the visit I reiterate, you know, “We did an adjustment. We did some soft tissue work. That’s gonna really help with the healing process and get you out of pain. But listen, like we saw in your squat like you can’t get below ninety and that includes when you’re turning on. So the next visit what we’re gonna do is we’re gonna give you some exercises. They’re gonna hone in on those things to provide longer term results.” Ryan: You know, I think too like being cash based it gives you the freedom to go there, right? You know what I mean? Because if you’re only insurance based it’s like, well they’re out of pain, insurance companies are gonna be… Carl: Right. Ryan: Kind of like, well… Carl: Yeah. Ryan: So there’s like another layer of consideration. That’s almost the selling point to you that you could use like “Look, we’re gonna get you out of pain but then we’re gonna take you and make you better than you were.” And by not having to go through insurance that way like we have the freedom to do that. One common complaint, and I’m sure you’ve ran in this too, people are like, you know, they have multiple things going on but the insurance, let’s say they’re going to PT and they have to go get a referral. “Well, they only refer to my shoulder but my hip also bothers me.” So, you can help them with more than just that one particular area. What really struck me when I walked in here first is how fun the environment is. Carl: Yeah. Ryan: Like you have a basketball hoop right there. I’m curious if you could just like briefly just talk about, you know, what environment you’re trying to create here? Because it is very, it is quite unique in that sense of it’s light, it’s bright, it’s fun, it’s enjoyable just being here. Carl: Yeah. So that’s actually really a question. This was from a book, it’s called Built To Last by Michael Porter which is again highly recommend for people business and a clinic. But he had an activity, they recommend that everybody does again ‘cause you want your clinic to feel authentic so you want it to feel like you, you know? And so that activity they had people do was, you know, get your ten closest family and friends and send them an email and ask them like “Hey, there’s five words to describe, you know, what you think of me and like maybe to put in a special memory that you have of me or whatever.” And so, I did that with all my friends and family and the number one thing that came back with some version of fun or funny. And what I realized in Colorado in my clinic there is I become so serious about trying to build a business and trying to be a professional and trying to you know stand out and be the super serious guy and you know that wasn’t who I was. And so when you put that, you trying to put that message out there but it’s not authentic with who you are as a person. I mean patients it’s a subconscious thing probably but they picked up on it. So I did that exercise. I mean with the fun and fun so I need a new clinic that I built at it had to have some aspect of fun involved in it and again I played basketball growing up so… Anthony: Fun fact, Carl here is a basketball star. He actually dunked. So we walked in the clinic here and within three seconds he like “Yeah. I’m hanging this up by twelve feet so I’m the only person who can dunk in here!” and just crashes it immediately. Carl: We’ll go with that. Anthony: I mean that’s exactly how we approached this podcast to this. Ryan: We talked about this last night actually. ) Anthony: You want a mic? Ryan: No. We talked about it, a similar idea, that you touch on it, it’s like you know there’s this expectation of you know “I am a healthcare provider. It has to be the serious thing like no one’s allowed to smile.” And we’re talking about that this morning when we’re talking about these things that we’re going to do. Anthony: Right. And just that fact that… I mean we’re supposed to be in this professional environment getting, talking about business stuff like you said like a clinic environment which is pretty serious. Carl: Right. Anthony: I mean, we do a bunch of random show at a time, it doesn’t make any sense and like probably people we will lose lot of listeners on so we go from like 34 to 32 some weeks but it’s worth it for us just be us like you said be more authentic. Ryan: I think that more people need to be, start… Why can’t I say these words? Too much caffeine? I think more people need to be okay expressing themselves through their business and not think they have to fit within this box that society predetermine is the right thing. Carl: Absolutely. That is again, I mean you can go on my webpage and I have like it’s called their ethos and it describes what it is, what it feels like to work here when you come in as a patient. And then two or five words, two of them is one is fun and then the other is unconventional. Because again there’s a major problem with the way at least, again this is my opinion. This is a major problem with the current approach to medicine in general and if you’re just trying to fit in the box and do it the way that it’s always been done you’re not gonna really make the changes that you wanna make. And so you kind of have to be a little bit out of the box or unconventional to get results that are gonna be long lasting. Anthony: Right. Another thing that I’ve noticed about putting out what we’re about and just be authentic is you get that in return so you put on the fun environment- an athletic environment you’re gonna get fun young athletic people who are trying to improve themselves. If you have a stuffy clinic you’re gonna get a bunch of stuffy people in there. Carl: Yup. Anthony: And so that’s what you’re gonna attract. Carl: Yeah. That goes back to again I really highly recommend this Build To Last book by Michael Port but another exercise that he does, he talks about is think about five patients that you love to treat, and think about five patients that you really don’t like to treat, the ones who drains on you and you know you leave the clinic and you’re feeling beat down because you know. And think about their personality traits and what it is about the five people that you love to work with. You know, try to think of their personality traits and why you love to work with them and then think for the people, you know, kinda drain you. What is it about them that’s very draining and really hammering that out so that you can attract the people that you love to work with. And you can’t be everything to everybody so it’s not like the people that are draining are bad people it’s just not a good fit for your clinic and then having somewhere you could you know “You might be a fit over here at this clinic.” Anthony: Right. And so I think when we all getting in school or getting out of school we have this notion that we have the skills, we should help anybody that comes along. Carl: Right. That’s a big mistake. Anthony: And thing is, Carl you’re great provider but I don’t think you’re the only chiro in Portland. Carl: Yes! Anthony: There’s plenty of people and so like you said the people that energize you, you’re gonna give better care if you’re treating those people than if you’re treating the people that drain you. That’s gonna be different for everyone. Carl: Right. I mean it goes back to I mean getting the right type of clients but also to just your personal life. I mean you go home and you’re happy and you’re in a good mood versus being like “Ah gosh! I really fudge that one today” or like “Gosh! That person was a real downer.” You know? And then it just carries over at your actual life. Anthony: Carl you can say whatever words you want. Ryan puts the explicit tags on our podcast just in case. So don’t worry. It’s R-rated podcast. Ryan: X-rated! You know, you make such a great point though like you’re not gonna be everything to everybody. For example, let’s say Dr. Anthony Gustin… Let’s say both of you guys like vanilla ice cream and I like chocolate ice cream. Anthony: You’ve given this one before. Ryan: Okay! I guess I’m consistent. I’m not gonna say it again. Take this. You know we should do? You know we should do? You know we should do is, we should give away a copy of this book. Anthony: Built To Last? Ryan: Yeah. How are we gonna decide who to give a copy of this book away to? Anthony: A draw… Ryan: Okay. How are people gonna submit this? Ryan: Yeah! We I probably should have thought about it by this time! Okay. Here’s the deal, if you’re listening to this and you send us a message on Instagram and say “I listened to that episode.” We’re gonna pick from that list of people someone to mail the book to. Yeah? Does that work? Am I allowed to do this, Anthony? Anthony: Sounds great. Carl: Make sure you get them the workbook. So it has not just like the traditional book but then it has the workbook that’s like the shorter version of book with… Anthony: Yeah! We’re all about taking action so that’s great. Yeah! Before we get to the Challenge of the Week, Carl, Dr. Carl, tell people where they can find you. Any other interesting tidbits you want them to know? Carl: Yeah. So we’re in Portland, Oregon on the corner of Northeast 7th and Hancock. Stop by. We got the music playing, we got some La Croix in the fridge. Anthony: La Croix. Carl: That Bill has been guzzling. Ryan: Oh my gosh! If it wasn’t for La Croix I would be a pile of dust. Because it the only, keeps me hydrated and it also green so I had to drink it. What about online? Where can people find your clinic and follow your stuff? Carl: Yeah. So it’s performancehealthcarepdx.com. So we do have a blog post that we try to keep weekly and again kind of combining the functional fitness with rehabilitation so using functional fitness equipment to rehab certain areas. We try to stay pretty active on that. And then Instagram as well, performancehealthcarepdx. Ryan: Boom! Alright. Anthony: Alright. So I think we have a couple COWs this week. One we just revisit to Carl’s points about communication. I would say the main theme there was to take a negative and turn to a positive. So think about one way you could do that either if you’re in school, communicating to someone else or if you have a clinic or a gym or anything like this. And then the second, do you think, can you explain the one of those exercises about in Built To Last? Maybe somebody can do those at home. Carl: Yeah. So I mean I think the first part to start… So building a business is a very introspective endeavor and so doing the one I talked about earlier where you pick out five to ten friends, send them an email and be like “Hey, if you could describe me in word like can you give me three to five words that you would associate with me and then provide one memory that you have that really sticks out to you.” And it’s really a great experience ‘cause it’s really positive and honestly when I sent the emails out I did feel a little bit uncomfortable ‘cause I’m not necessarily touchy feely type of guy but like it’s really amazing what people send back to you and it’s like “Wow! I had no idea and like you remember this story from high school. I completely forgot about that.” You know what I mean? And that was a great memory that we had together and I just completely forgot about it and it’s something to him that really stuck out. So that’s really fun exercise and recommend everybody try it out. Anthony: There you go. Do the exercise, send us a message on Instagram, get a free book and… Ryan: Get Anthony: After it. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 36 – Opening and Building a Cash Practice with Dr. Carl Baird appeared first on Health Fit Biz.
15 minutes | 4 years ago
35 – Find Your Next Pylon
Find Your Next Pylon This episode will hit home for a TON of people. We get asked all the time ‘how did you know you wanted to be doing what you’re doing now?’ The answer? We had no freaking clue. If you asked Anthony or me 2 or 3 years ago what our ‘next move’ was, it wouldn’t be anything that we are doing now. Getting hung up on decisions that aren’t obvious to you yet or thinking about what actions you should be taking that are 4 or 5 steps away is not the way to make progress. At the current moment, you can’t know what to do in a given scenario or at a given time until you are actually THERE. And how do you get there? You progress toward the next obvious pylon. You work your ass off to complete the next obvious thing. Example: When I first graduated school, I was not focused on ‘how do I make a daily domination journal?’ or ‘what online course should I make?’. I was thinking: The next obvious step for me is to get a clinic up and running and become profitable. Once that is completed, your next move is more clear. Getting worried about what decision to make in the future that you aren’t in a position to act upon is wasted effort. Focus on your next move. Dominate your next move. Then (and only then) will your next steps become apparent. While someone else is dreaming about being on the summit of the mountain, you’re climbing and getting it done. This Week’s Challenge Stop worrying about the 6th or 7th pylon ahead and start making your way toward your NEXT obvious pylon and…. GET AFTER IT! PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back to the Health Fit Business podcast. This is episode number 35 and what we covered in this episode is worrying about… You know, people have this idea of “Oh I need to know what I’m going to be doing in three years” or “I need to know what I’m going to be doing in five years” or “How am I supposed to know what’s going to be happening?” And that prevents them taking the obvious next step that’s right in front of them. They’re worrying about strategic decisions or what they’re going to be doing or thinking in a couple of years and the only way to know that is by doing what’s right in front of you right now and seeing what reveals itself at that point. So, we get into it more in this episode on that topic. Let’s listen in to episode number 35. Ryan: Welcome back to the episode number 35 of the Health… Anthony: Fit Business… Ryan: Business podcast. I’m your co-host Dr. Ryan Debell and the other co-host is… Introduce. Anthony: I’m Anthony. Ryan: Dr. Anthony Gustin. This episode, what we’re going to talk about is something that I have been having a lot of conversations. You see my arms in the air? I’ve been having a lot of conversations with people about this recently. And this is people so worried about what they’re going to be doing in three years they’re blind to their next step. Anthony: Ooh! This is good. This is great. Ryan: I have this conversation with somebody once a week. They go “Ah! I just don’t know what I want to do. Do I want to like this? Or I want…” You need to focus on what your next step is because the head gets in the clouds and you do nothing but ponder what you’re going to be doing in three to five years. Anthony: Yeah. I don’t know what the hell I’m going to be doing in three to five years. Ryan: Did you think in three years ago you would be doing what you are doing right now? Anthony: Two years ago, none of this stuff that I’m doing right now existed as a possibility in my mind. Two years ago. Ryan: So, I’m going to give an example and you give an example. Anthony: Right. Ryan: So, somebody was asking me like “How did you know that this is what you wanted? Like, how did you know you wanted to be doing what you’re currently doing?” And I said, “I didn’t know.” What I did was I did the next step that seemed obvious. So, for example, graduated and I went “I’m going to start a clinic.” So, I started a clinic. I wasn’t thinking about like “I’m going to write a Daily Domination Journal and do a Health Fit Business Podcast and I’m going to make movementproviders.com with Dr. Anthony Gustin and we’re going to drink a lot of LaCroix in his kitchen and eat a lot of walnuts and stuff.” I wasn’t thinking about that. I was like “Alright. I am going to go talk at gyms to market my office. Alright. Well, now I’m going to go do some like live events and then, well, maybe I’ll start a Movement Fix Podcast and then…” I wasn’t thinking about like how to do I do XYZ in three years for when I have to do this other thing because what you’re going to be doing in three years… Am I getting preachy? Anthony: No. This is great. Ryan: What you’re going to be doing… What you’re going to be doing… I have to back out from microphone. What you’re going to be doing in three to five years you can’t comprehend unless you take the prerequisite steps because you don’t know what that looks like. So, here’s a good example, it was from a book, maybe it was from Bryan Tracy book, I don’t know. Anthony: You’re idol. Ryan: BT. Okay! In the desert, the Sahara, there’s a road and on that road, there are these… Do I want to say, oil drums or beacons of some sort? Now due the curvature of the Earth you can only see, let’s say… I don’t know what it is. It doesn’t matter. Four miles, okay? You could… How far can you see in the horizon? Do you know? Let’s just say four miles, alright? Not try to… Okay, four miles. So, when it gets windy, the road gets covered with sand so how do you know where to go? Because that little pylon is just far enough so that you can see the next pylon and the one behind you is just far enough away so that you can see the one before you and the one after you. But you can’t see the pylon that’s 20 miles away. How do you see the pylon that’s 20 miles away? You got to get like to the next four pylons. You see what I’m saying? So, stop worrying about what, where the pylon 20 miles away is when you should just be working your way towards the next one so you can find where the next one is and then where’s the next one and then there’s… Because you don’t know where it is until you get there. Anthony: You can’t see what doors you’re going to open if you don’t walk on the hallway, baby. Ryan: Oh! That’s some matrix number three two stuff right there, huh? The key master right here. Let’s go jump on some semi-trucks over the freeway, bro. Anthony: So, I have kind of a similar thing. I was also a chiro once upon a time and I was helping people. Nutrition became a huge thing. Lack of them, being able to have access to real nutrition became a thing. But I saw is something that need to be fixed. Leap forward two years and now I have several companies that deal with approaching this problem and I don’t even do the day to day chiro stuff like I’m in to that in the first place. Ryan: That’s your journey, son! You just win a no no! Anthony: Even our Health Fit Biz stuff like we do. And I think we talked about this in a previous episode as well like we didn’t set out to make a journal like our podcast in recognizing talking about this stuff where people are having a hard time with, what we’ve had a hard time with. Our kind of progression through this whole stuff and like figuring out everything we’ve done that eventually lead to the journal but that wasn’t like we started a podcast to make a journal. Ryan: Right. That would be two pylons away. We wouldn’t even know that making a journal was something that we wanted to do unless we just did the first thing and that seemed like the next decision which was make a podcast. Anthony: Right. And so, this goes a lot back to the previous episode. Episode 34? When I was talking about trying to figure out what you don’t know, upgrading skills. If you’re complacent then you can expect your life to look the same in five, ten, twenty, fifty, sixty years from now unless you’re dead which is I’m not doing anything different therefore this is the way it will be in twenty years from now. Ryan: This is like some slide edge stuff right here. Anthony: Like you don’t know what doors you’re going to be able to open if you don’t walk on the hallway. That’s just a simple simple fact. So, you just keep pushing things forward. Opportunities will come then you can take that one and that will lead somewhere else like Perfect Keto came from doing PureWOD and understanding trends in supplement that people needed. So, like I wouldn’t have been like two years ago when we’re playing Xbox and I said… And this was… I don’t even think… It’s March 7th. I don’t even think it was even two years ago yet. Ryan: Man, I haven’t played… I haven’t played multiplayer… What you would play? Call of Duty? Anthony: Yeah. Ryan: I haven’t played that two years online. Holy crap! Anthony: There’s this discussion like “Hey Ryan, I’m going to start a company.” Didn’t even happen two years Ryan: Oh, hold on I just knifed somebody. Anthony: Let alone, it wasn’t like “Hey Ryan, I’m going to start this company and then in three years I’m also going to start this thing, these other businesses with you and then have another supplement company and then do this and that.” Like it wasn’t a thing. It wasn’t a goal. Ryan: Yeah. You weren’t like… We were playing Call of Duty and you were like “Man, how do I make the label for Perfect Keto?” Anthony: “How do I make Ketones testing strips?” Ryan: But that’s the problem. People are worried about what is down six door away and they don’t walk through the first freakin’ door yet. Anthony: Right. Ryan: So, when people say “Hey Anthony! How did you know what to do?” “I knew what to do because when I got to that point I saw what to do.” Anthony: Right. Ryan: But you can’t… You’re not a fortune teller. Anthony: Yup but one foot in front of the other. Ryan: Where it goes analogy after analogy. You know? I don’t know what footwork I’m going to do. Climbing Mt. Everest when I’m at basecamp one trying to think about the summit like you get to that sit… Okay, I’ve watched a movie… Anthony: What are you crunching on there? Ryan: These are walnuts, bro. What’s the fat in walnut? Is it LA? Anthony: It doesn’t really matter that I can convert much to useable human form but… Ryan: Really? Anthony: Yeah. It doesn’t really matter. Ryan: That’s why am I eating. Anthony: You get more and I make a six hour of that or anything. That taste is why you eat them. Ryan: That’s why I get super inflamed? Anthony: I’m sure. Ryan: I’m sure it ain’t Snickers, huh? Anthony: Yeah. You wouldn’t have known to eat the Snickers if you didn’t eat the walnut first. And that’s the whole point. Ryan: You can’t worry about the small shit, man. Look here’s my point. I watched a movie on Mt. Everest. They have the guy in Planet of the Apes in it that I like but I don’t know whose name. Anthony: (actor’s name) Ryan: No. He wasn’t on Planet of The Apes. The other guy that like he’s taller with curly hair. Anthony: James Franco. Ryan: No no no. James Franco? I am not talking about the interview. Anthony: Bryan Cranston? Ryan: That’s the guy from Breaking Bad. Anthony: James Franco, bro, was in Planet of The Apes. Ryan: What? Oh yeah yeah yeah. No no no. Hold on. It was the internet movie database thing live while we do this. Anthony: Okay okay. Ryan: But my point is this, when I’m at basecamp one… Oh, okay. I found it. When I’m at basecamp one, I don’t what my exact hand holds are going to be. You know when I get up there like you can’t worry about that. He’s name is… Hold on. Anthony: I think this is probably not the greatest because people, you have to train a lot and figure how to do all these skills necessarily before they climb Everest and never going to do that but… Yeah. Ryan: You get the idea. Jason Clarke, okay? Jason Clarke. Anthony: Yeah. I understand we’re trying to get out here but yes. Opportunities are never clear until you take opportunities that precede them. Ryan: That’s a much better way to say it than looking up the guy who’s playing the role in Everest. Thank you, Anthony. Anthony: You’re welcome. Ryan: Always keep me grounded, man. Anthony: You can have goals for three years from now, five years from now with the things you’re doing. But don’t let that cement you into that mindset. My goals three and a half years ago about what I want to do with chiro stuff in five years. But now those goals are completely wiped off my spreadsheet because that’s just not what I’m doing anymore and there’s this not what the path that I went on taking me to. Ryan: Yeah. And you just don’t know. You just don’t know until you walk it. So, to summarize this episode, stop worrying about the maneuvers you need to take when you need to worry about how to get to the next pylon or get to the next door away because you just don’t know until you trek along and figure out the situation at that point. Otherwise, you get paralyzed. You’re too worried about things that you cannot take action on and it slows you down from achieving what you really wanted to. Anthony: Challenge of the Week would be… Ryan: The Challenge of the Week is this: Identify what is the next step that is obvious to you to take and then do it. And then once you get to that point and you complete whatever it is you’re trying to complete, figure out the next thing and then when you look back you go “Oh that was the path.” But there’s no way you knew the path until you took it. Anthony: That’s pretty much the entire theme of this podcast and everything that we’re doing. Trying to help people. Right? Ryan: Yeah. And you got to you know, what boots to wear blah blah blah. So, that’s what the other… Okay, I’m done. I’ve had Dewey Walnuts. Anthony: Not enough like LaCroix or too much? Ryan: Or not enough of both. Okay, so that’s the Challenge of the Week. Identify the next pylon and go… Anthony and Ryan: Get after it. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 35 – Find Your Next Pylon appeared first on Health Fit Biz.
17 minutes | 4 years ago
34 – How to Structure Your Business
The Tools You Should Be Using Instead of To-Do Lists Small decisions in your business can be important, but a lot of times, thinking about them over and over again, weighing the pros and cons, etc. leads to inaction and overall is worse than just going for it and learning along the way. An area that we see this come up way too much is in ‘how do I structure my business?’. Should I be an LLC, a PLLC, a sole proprietor, an S-corp? Instead of getting the business set up as simply as possible and then getting to work, you end up spending hours and hours researching the different business types, reading about the tax implications, and the pros and cons of each structure. This is crazy! Choose LLC and move on, fast. Hire an accountant to figure this out for you in terms of tax implications. The most important thing you can be doing is moving forward and getting your business rolling. Decisions and tasks that are small and essentially meaningless like this will get in your way to doing the things that really matter. This doesn’t mean you should be negligent, but this decision should NOT be holding you back from starting your business, generating revenue, and creating value. Unless you are actually an accountant, you should not be an accountant in your business. Either hire someone, use a site like Bench.co, but for the love of all that is good, if you are a trainer or a chiropractor or a PT, don’t be a bookkeeper and a tax accountant. Someone went to school and studied how to do that. Pay them to do their job so you can focus on being a badass in what you do best. This Week’s Challenge Make a decision about your business structure (or a different decision you have been pondering for way too long) and DO it and then figure out how you need to change and tweak as you go along. Now…. GET AFTER IT! PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back to the Health Fit Business Podcast for episode number 34. Hey! If you guys have been enjoying this podcast and finding it valuable, we would be very appreciative if you could leave us a rating and a review on iTunes. So just go to iTunes and search for Health Fit Business. This episode number 34, Anthony and I want to discuss and help you make the decision of “How do I form a business entity and what are the considerations between LLC or a sole proprietorship? How do I know which one to do?” We want to answer those questions so that you can stop worrying about those things and start getting into actually getting after it. So, without further ado, let’s tune in to episode number 34. Ryan: We are li… We’re live. Anthony: Live from San Franeattle. Ryan: San Franeattle because I’m in San Franevert. Anthony: Yeah. Ryan: This is the Health Fit Business Podcast episode… Anthony: Yeah. We’re not next to each other today which is kind of makes me sad but this is the Health Fit Business Podcast… Ryan: Episode 34. Anthony: This is your host Dr. Ryan Debell with me today. I have… Ryan: The syntax of that sentence is very strange. Anthony: Yeah. I tried to. I try to make it up with you guys. Ryan: Yeah. That’s good. It’s good. Anthony: Episode 34. Ryan: Yeah. What are we talking about? Anthony: Yes. So, we got a lot of questions. “How should I structure my business? I haven’t done anything… I haven’t done anything because I’m still worrying if I should be a sole proprietor or LLC or S Corp or C Corp or Multicorp or Multiverse.” And so, this is probably going to be a relatively short episode based on what’s… Maybe we can just go through the steps on what you need to do. The main point of this episode is do not let simple things like this in decision making processes delay your action. Ryan: Yes. I agree so rather than have a whole episode on “Define minute details between different structures.” You got to get after doing stuff. You know what I’m saying? Like you got to get after and start doing what your business is. Not worrying about like – the difference between LLC and then S Corp is like what box you check when taxes come around. Anthony: Yeah and so… Ryan: Accountant can worry about that. Hire an accountant. Have them figure it out. Anthony: People get paralyzed about these types of decisions a lot of times. So, think about like what are you going to be by providing value to people? How do you going to get started? And worry about that and taking action and start to get going. Ryan: Do an LLC and then move on. Anthony: Yeah. So… Ryan: Decision made. Anthony: The easiest way to go about it is to just form an LC which you can do. We’ll put this in the show notes too. Do we have an LLC sponsor yet? Ryan: What? Is somebody knocking on your door? Anthony: Hold on a second. Ryan: Do you need to go and get that? I’ll make noise for two minutes. Okay, so Dr. Anthony Gustin stepped away and I don’t know what’s he going to say about a LLC sponsor. I don’t know that there’s an LLC sponsor but here’s a thing, when you’re first starting a business there’s only a couple of things that really need to happen before you can start doing what you need to do. Number one, you should have… Oh he’s back. I just… Anthony: You’re not going to believe what that was. Ryan: It was a LaCroix?! Anthony: Yeah. Ryan: So, people have to listen to 33 to understand what’s happening in episode 34 I guess. So obviously, we record this back to back. Okay what I was telling the fine listeners of the Health Fit Business podcast was that there’s essentially really only a couple of things that have to happen for you to form your business and get rolling. You need to register your business as what the state as an LLC. Anthony: Yeah. You could fancy here if you want and like my businesses are all incorporated in Delaware doing business in California or wherever else I want, I choose to do them. And for several reasons that we can get into later but… Ryan: These are the things that you need to not worry about right away. Anthony: Yeah. But the simple way to do it is just go to your state thing and go online just to… I mean what is… I use incorporate.com a lot and also what is this other one? (website) Stuff like this. There are plenty on services online that can do everything for you. It cost an extra like hundred dollars but it will save you tons of hours in time. Ryan: Spend a hundred dollars, get it done and then start doing what your business is. You know you don’t like… One of my friends bought an accounting book to read about how to do accounting. I’m like “Just hire somebody.” Anthony: Right. Ryan: Okay. Anyways, getting… Anthony: So… Ryan: Get the LLC. Anthony: The LLC. Right? Don’t worry. You can always change this later. So just get it done and get the other way. If you want to go and file taxes is a different type of thing. You’ll change your entity. You can do that whenever you like. This isn’t a permanent decision. It just, this is a decision if you delay, delays you taking action, actually having a business. So, LLC, then you have to get your federal tax ID number (TIN). You can just do that in about 35 seconds for free online. Then what’s your next step, Doc? Ryan: Will you tell them the bank account? Anthony: Right. And so, you can’t do that without TIN and without the corporation docs. Ryan: And you need like an operating agreement, right? Which I’m pretty sure you can get from legals or just like Google. Anthony: Yup and so incorporate.com, the service that I use give like pre-fills all the step out into a template and so if you try to open a business with someone else it will populate under there for you and so that’s already done. So, you have that templated like you don’t have to do all these complicated things that if you Google like “How do you start a business and what you should do?” And all these experts and gurus at there are like “Well if you think about subsection zero. This thing is like…” Ryan: Oh gosh! Anthony: Doesn’t matter. Doesn’t matter at all. Ryan: So, do those things. Get a bank account open. And then you can start essentially going to town. Anthony: Right! Like trademark, if you need to look that stuff up obviously. Ryan: And liability of insurance. Anthony: Yeah. If… Liability of insurance. So that obviously going to depend on what you’re doing. Ryan: Yup. Anthony: Huge extents. So, I called someone. Like I use maybe state farm and so… Ryan: I use some ra… I use Liberty. I don’t know. It doesn’t matter. It’s just freaking… Anthony: Yeah. Exactly. So, we don’t even know who he is. Ryan: He just take money out of my account every month and I don’t care. I don’t even look at it. Anthony: You just get it done. And so, you 34 listeners out there, let us know. Email us or contact us on whatever social media or contact form. If something like this is helpful, we can create like a simple course or a little like spreadsheet or checklist of all the things… Ryan: Step by step video. Anthony: Yeah. Whatever you guys want, we’ll make it for you because this should be a non-issue that you should be able to get done and literally an afternoon. Ryan: One 25-minute time block. Okay, maybe like three 25-minute time blocks. Anthony: Yeah. So, it should Ryan: One day max. Anthony: Stuff like this should not be holding you back from moving forward in whatever the hell you’re trying to do. Ryan: Yeah. Anthony: And a funny story like Perfect Keto. We do like… We formed the LLC right away but like it doesn’t matter like we didn’t open a bank account for like three months and I like the… Ryan: How about the Daily Domination Journal? Anthony: Yeah. And so, like you can figure it out later like… Your accountant can handle that stuff That’s not my problem. Ryan: Like okay let’s give a good example, the Daily Domination Journal, shall we? Anthony: Yeah. Ryan: But it just goes to one of your companies. Anthony: Right. Ryan: We don’t even have… It doesn’t go through a Health Fit Business bank account. It just goes through some other… It doesn’t matter. Anthony: Right. It doesn’t matter at all. So… Ryan: When it starts to matter these things, you’ll have enough revenue to pay someone to figure it out. Anthony: Exactly. And so, if you’re worrying about whatever blah blah blah like “Is anything bad going to happen?” I think, people, this is the permission free lifestyle that people start owning. Ryan: Just do it. If the government is getting their tax they don’t care. Anthony: Right. So, if you’re paying taxes like. If you are dodging taxes, we’re not saying that you should do that like not have a company or not file taxes. Ryan: Because even if, let’s say you do even have a structure and you got paid for stuff that’s still just like other wages and other income on your tax return. Anthony: You still must report that to, claim it as taxes. And so, stuff going to be taken care of. Don’t worry about that at all. It just gets things rolling. You can always mop the stuff up if it gets messy later. But these are the things that that definitely will delay you and paralyzed you. And there’s anything else, if anybody up there is listening and think about “Oh I want to start a little side thing” or “I’m a student and I don’t know what I may be doing after school” or “I’m an associate. I want to start my own practice of my coaching or open my own gym.” Obviously, these are the things that holds people back because we get taxes question frequently. What else is there out there that you guys maybe think like “Oh I don’t really know how to do it like this. I don’t really know how to do that.” What are those things? Because we will answer them for you and it will probably surprise you that the majority stuff that holding you back are stuff like these. We’ll just say, “Just do it. It doesn’t matter. Figure it out and like get it done.” Ryan: I was, in the book I was reading this morning, you know the whole like, why do people procrastinate on tasks and not get them done? And one of them the big reasons is because of this perceived knowledge barrier like “Oh I don’t want to do that because I don’t know how.” Now you may not like recognize that but that might be why people put things off because they feel like they just don’t know how. When the answer could be extremely simple we just need to know like “This is how it’s done. This is the way people do it.” And then you go “Oh really? That’s it?” “Yup” “Oh great! Move on.” Anthony: Right. Ryan: That’s it. Anthony: And to be honest, everything that I want to do now, I don’t know what the hell I’m doing before I do it here. You know? It’s like people, I think have this illusion that people who have this perceived difference to them or some sort of perceive success that they have everything figured out. And that’s not true at all like I have no idea what the hell I’m doing in any type of new endeavor that I’m doing. Ryan: Yeah. Anthony: But I’m not scared of that about anything that I don’t know what’s going on. So, I ask for help. I ask other people who have done the same thing. I look it up online and I just try it out and figure it out. So, experience is going to be your best friend here and you’re just going for it. No one knows what they’re doing. Ryan: No. Anthony: And if you know you’re just doing, just doing that over and over again you’re going to be passed up by the people who figured it out what they don’t know and then figure out how they acquire that skill. Ryan: Yeah. I think one really helpful way that I’ve had is just asking people who are already doing something how they do it. Anthony: Yup. Ryan: And then it saves you so much time and usually people are like very willing to share but yeah. It’s not like someone asked me, “Oh do you, you know? How do you structure when you do a talk at the gym?” And I go, “I don’t know. I just talk to the owner and figure out what we need to do to make it work.” That’s it. Anthony: Yeah, we’re like… Or maybe in the beginning, I don’t know… Ryan: I used to have a formal… I used to have like this big formal thing like a written like probably five or ten-page contract now I have like a two-paragraph thing that just covers a couple of basic points. That’s it. Anthony: Yeah. Keep it simple as one of those things that I thought was “Oh keep it simple. Blah blah blah.” Ryan: It really is. Anthony: No. In order for you to do the things that actually matter keeping it simple is the best thing you could do. So, our get after it COW this week is what? Ryan: Get after it COW? Our get after it COW should be… Oh you look like you’re going to say something. Anthony: Yeah. I think I know what I want people to do. Ryan: Alright. Tell us. Anthony: Acknowledge something and admit that you don’t know something that you’re trying to do and then just take action and get it done. Ryan: Yeah. Just do whatever it takes. Ask somebody… Anthony: Yeah. Especially if this is starting a business. Just file an LLC and send us the screenshot of the “Oh congratulations! You’re registered in whatever state.” And I want somebody from to listen to this episode and file an LLC. That would like make my entire year. Someone do that please. Even if it’s a prank thing. Ryan: And then take Dr. Anthony Gustin in it or Health Fit Business. I think the other thing, another place where I found this to be really helpful is like forms like online or like groups on like Facebook groups of certain things. Like I just got this, I know you’re going to hate that I’m talking about this, but I just got this membership plug in from my website and the support on the Facebook group like I don’t know how to do stuff so I asked the people like “Hey do you guys know how to do it?” And they tell me and I go do it. It’s great! People are super want to help you out. Anthony: Yeah. An example for me is about the time this will air I would have gone already but I’m going to Expo West which is this giant super huge super packaged good. Like there’s 10,000 exhibitors of companies and people who make the stuff and people who sell the products and buy there and all the stuff and what I do is go on the notebook and try to figure out all the shit that I don’t know. Ryan: You are really good at that. That is something I’ve observed when we like when we were at the games or just like even going around the shops in San Francisco, you just ask everybody questions. Anthony: Yeah. Ryan: And you don’t do, you don’t try to give them information. You know, like some people try to do that to sound smart. Anthony: Yeah. Ryan: You literally just say like “Hey do you guys do the dah dah dah?” You go, “Okay, cool. Thanks.” Anthony: And so, one of the big things that I really want to learn that I have no idea what the hell I’m doing is make like large skilled department style hires and retreating people from other companies. So, I want to talk to business owners about the product and brand owners about how they get you know mark…like a CMO who does marketing. Somebody who would be just an operating like a COO. And see how they unboard them, you know, how they do the stuff at training staff, company culture, how they grow that because that’s something that I’ve never done before. So, I’m basically going to ask hundreds and hundreds of people how they do it, figure “Oh this is kind of team work for these people.” Ask them what they would have done differently and just figure out all that stuff that I don’t know or I don’t know yet. So, the quicker you can discern step you don’t know and get better at it the quicker you will learn and become better at whatever you’re trying to get better at. Ryan: Alright. That’s it. Anthony: Get after it. Ryan: Get after it. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 34 – How to Structure Your Business appeared first on Health Fit Biz.
25 minutes | 4 years ago
33 – The Tools You Should Be Using Instead of To-Do Lists
The Tools You Should Be Using Instead of To-Do Lists To-do lists are one tool, but in our opinion, overused. A to-do list is a great way to choose the easiest tasks to do, independent of how effective they are and how much they matter for your goals. You’ll naturally seek out the easiest items from a to-do list instead of the ones that need to get done. Both Dr. Anthony Gustin and myself have converted over the last several months to using a to-do list as a way to schedule blocks of time on our calendar to align with our goals. For example, rather than having a to-do list with 1,000 random things on it, identify your goals and what you are trying to actually get done. Then write down the tasks necessary to achieve that goal. Open your calendar, block out time to get that set of things completed. We have been using an app called Be Focused, which allows you to set up time intervals for working. I personally do 25 minutes on / 5 minutes off (Anthony is way cooler than me so he does 30 on / 5 off). So it looks like this: Goal is set –> Figure out tasks that need to be done NEXT –> put those on a list –> Take out your calendar, schedule a block of time to work on the next actionable steps –> Structure these blocks in cycles of work/rest time for maximum impact This Week’s Challenge Get an app or clock or sun dial or hour glass, identify your goals, make a list of tasks, block that time off, and get it done!! Now…. GET AFTER IT! PODCAST TRANSCRIPT Ryan: I’m Dr. Ryan Debell. Welcome back once again to the Health Fit Business podcast. This is episode number 33. What Anthony and I want to share with you in this episode is how we have been changing the structure of our days over the last six months to twelve months. As we learn, we continue to tweak how we do things. So, we want to put this episode together for you guys to share some new ideas, new methods, methods that we have found to be extremely useful and time-efficient and effective. So, that’s kind of what we are getting into. If you guys have been enjoying the Health Fit Business podcast we could be greatly appreciative if you could leave us a review on iTunes. They are very helpful. So with that said, let’s go ahead and tune in to episode number 33. Ryan: Welcome back! Anthony: Live! Ryan: We are live Dr. Anthony Gustin! Anthony: Welcome everybody. This is another episode of the Health Fit Business podcast. Ryan: Podcast. This is episode number 33. Anthony: I’m your host, Dr. Anthony Gustin. Joining me today is Dr. Ryan Debell from The Movement Fix. Ryan: And also… Anthony: And Dr. Ryan is an international blah, blah, blah. He’s the best. Ryan: Oh my gosh! Anthony: And today, we welcome you thirty three listeners. Ryan: Thirty three listeners. Anthony: Now we’re not there. Ryan: Thirty three. Anthony: We are going to top the Top 100 thousand iTunes podcasts. Ryan: Episode 33. Thirty three LaCroix drank. Anthony: Yeah. I think we had about thirty three LaCroix. Ryan: Just a moment of real talk before we get into this episode. I was doing my Instagram Live. What flavor do you have there? Anthony: Cran Rasp. I actually ordered six cases of LaCroix Fraise about an hour ago. They should be coming, Amazon Prime, now. Ryan: Look at this. Anthony: Yep! That’s one of the flavors I want to get. Cherry Lime is my favorite. Ryan: Melon Pomelo. Yeah. Obviously, we are recording this via Skype if you guys haven’t caught on that yet. But, I was on Instagram Live and I said LaCroix and all these people making fun of me saying that it’s LaCroix. Anthony: Which is more sophisticated than them? Ryan: I was a little bit offended. Not that I’m easily offended but it is LaCroix. Anthony: LaCroix. Yeah. Ryan: So, what are we…? We should probably get to something that actually is important. What are we talking about Anthony? Anthony: Yeah. In this episode. You suggested that we chat about our, kind of evolution of our routines and how we are approaching our days. Ryan: In terms of days, day structure and how to structure getting things done as… Like as efficiently, effectively as possible. Like, how do you maximize your work time so that you have a lot of non-work time to hang out, drink La Croix, take long hot baths. Things like that, you know. Anthony: Yeah or just get more stuff done. Ryan: Literally, hot bath lately. Anyway, so how Anthony? You have this revelation. What are you doing with your phone there? What are you doing? Anthony: Trying to Instagram Live you. Ryan: Holy crap! Is that the iPhone 7? You must live in San Francisco where everything is super techie. Anthony: Here you go. Ryan: There you go. Okay. Anyway, before we lose 32 of the 33 followers or listeners I should say. How have you changed the way that you are structuring things recently? Anthony: Yeah. The biggest thing I think, the takeaway of this episode should be that our productivity, our day to day, our routines are always in flex and we have not figured out the perfect solutions that work for us. That will work for us forever. So, everything’s kind of… Ryan: That doesn’t exist. Anthony: Your framework is going to be changing from day to day, week to week, month to month. And so, for me, I’m not able to step back and structure my day a little bit differently then if I were to have, try to do this year ago. It would have been impossible. So, there is one takeaway to get from this entire episode. It could be that everything should be changing. You should be reevaluating kind of steps where you are at, where you’ve been and what works at the current time. I think I’ve mentioned this in this podcast before but I do pretty regular retreat type of things where I would disconnect, go off the grid, choose a notebook, write down tons of ideas. Kind of reevaluate all the things that I’ve been doing. What’s working. What is not working. So, I recommend if anybody is not doing that, start doing it now because I get… Ryan: What kind of retreat? Like, where do you go? People are going to wonder “Where is Anthony?” What kind of place do you go? Anthony: I went to… This place had been marine … It’s called Boon in Green Grove. You could join me next time if you want. Ryan: So, it is like a hotel in the middle of the woods, right? Anthony: Yeah. And it has a cold pool and a hot tub. Ryan: You know what’s funny? You did some contrast bathing there and I did some contrast bathing in Seattle in this place called Bone-A-Fide. Anthony: We didn’t plan. Ryan: I wonder where you…? Yeah! The universe is vibrating. Quantum mechanics right there. It is starting to get weird. Anthony: This place is up in the, by the Red Woods. Isolated. There isn’t a lot of people there that’s why I like it. Yeah. So, what I do is I just take this notebook and start writing stuff down. Like I said, evaluate what’s going on and like you said, I had a little bit of awareness. What has been working versus what has not been working lately with how I am scheduling my day. And so, what I had been doing recently was using the Daily Domination Journal like we had been doing even before we made the journal, kind of structure the day out based upon the two top things I want to accomplish. This going through a bunch of miscellaneous to dos. I shifted from that to a little bit more of a time blocking schedule. Kind of using that just to say “Oh! Maybe I should be doing this. Maybe I should be doing that.” But essentially the point from this uneducated or uninformed place of to dos where I just have list of hundreds of to dos and kind of I look at them and “Okay.” Once a week. One typical day. “This is most important therefore this is going to be on top of my list. I’m going to get this done.” However, this year especially I have a really intense spreadsheet which will probably make it into a template that people can fill on their own. Ryan: That spreadsheet is like… Do you remember my reaction when you showed that to me? Anthony: Yeah! You thought I was a freak. Ryan: I was like “What the?!” I didn’t know anyone in the world did anything like this. That was my thought. Anthony: Yeah. I don’t know how you would describe it but it is basically a system for me to get immediate feedback on actions that I’m taking to make sure that… Ryan: If John Nash…. If John Nash had an Excel spreadsheet it would be almost like what that was. Anthony: Yeah. There is no writing on Windows. That’s coming next. So, I was reading his book recently. Last night, I actually like fell into this which was So Good They Can’t Ignore You by Cal Newport, the guy who wrote Deep Work. You know that guy? Ryan: I watch a Ted talk with him actually. Anthony: Yeah! Good dude! Anyways, he was saying that people should be learning skills and same thing with deep work that is why he wrote this book. Because, you increase your skill acquisition, the more intentional your work is. And so, when you get more intentional if you have feedback really quickly. So, for instance, when I tried to learn something new on guitar, I will learn it really really slow then keep trying to speed it up. Speed it up until I am proficient at that. And so, if I messed up, that is a feedback that says “Okay. Stop! Slow down until you get and then you can speed back up.” So, the same way I have applied that to learning guitar, I have applied it to my day to day to make sure the things I’m doing are progressing to where I want it to go. And so, each day I track certain number of things. Things that I want to do that are important to me. This is always changing as well. Some of the things that are there are writing 30 minutes, moving, working out, meditation, and then a couple of projects, how many articles are written this year so far, how many people I’ve connected with, how many books I’ve read. If I’ve tracked those books in the most spreadsheet, taking summaries. So, all that for day to day, probably thought I’m pretty crazy now. This does make sense in a second. So, that is day to day then there’s a yearly, a huge yearly thing that is separated between all of my businesses, personal, financial, all these things that I want to accomplish in a year. This was a trip back from Paris, I basically took 12 hours and I wrote all these, evaluated every single step of my life and what I want to accomplish, what was realistic, put down baselines and so every month I evaluate what’s going on. So, I had maybe 20 to 30 major goals that I want to accomplish for this year. Ryan: There was so much on there. I can’t remember all parts. Anthony: There are 20-30 things that I think are super important that I want to do this year. And so, as I was going through this last time, it coincided that beginning of the month was when I was going through reviewing these goals. So, one of the things I had an epiphany of was that I should not be doing anything that doesn’t help me reach these goals. Ryan: Were you before? Anthony: The question was are all these to do lists that was pointing there I thought was important? It was getting things done and I was doing things that only I could do however, they weren’t directly always attributed to my goals that I want to reach. Ryan: There were things that you were like “Oh! for some reason this needs to get done.” But when you reevaluate it in terms of “Why does this need to get done? Does it align with the goal that I have?” “No it doesn’t.” “Okay. I should probably be doing something different.” Anthony: Right. And so, there were things like we’ve preached about before only things that I could do. You know, things that will push the needle forward somewhere but they weren’t necessarily always align with the goals that I want to achieve. So now what I’m doing, I’ve started now this month and I’m going to be working through it in the next few months. I guess will do a recap episode in few months to see how is this going. But I’m taking all the things that… The next action steps for every single one of these goals. Looking through that and from that, I’m scheduling in my calendar blocks of time for those next actions steps. So, going through I reevaluated “Okay. You know it’s March and my goal is this. I’m not getting there as fast as I want to.” So, for instance, I want to write a book about ketosis and so like this. I’ve written an outline but I end up kind of distracted in the first chapter. I just need to start writing more about it and so I scheduled four blocks of time in my week this week to do that. And so, if I would have responded to emails and done things that only I could have done, yeah, I would have done stuff down but the progress is being pushed forward on this book that I want to write. Ryan: And if writing your book was just written on you to do list. Anthony: To do list. Yeah! Ryan: No way! It would never happen! Because if it is in to do list, what are you going to do? Look at that and “Nah! That one is too hard to do right now. Oh, this one is easy. I can do this one fast so I’ll just do it.” Anthony: Right. Ryan: Very nice. Anthony: And so, this combined with what we both had been doing. I think the last time you were in San Francisco, I showed you this nifty little widget that I got. Ryan: Oh yeah! Anthony: Which is doing. Yes. let’s say I have a three hour block for writing. Ryan: On your calendar, it says “writing” and it’s blocked for three hours. Anthony: Right. And so, then later in the day maybe it’s another thing that would reach. Like I have another one today, I’m going start a podcast interviewing other health experts and so today was a two-hour block about planning strategy for podcasting. So like, the questions I’m going to ask, whom I’m going to talk to, the equipment I’m going to buy. All those stuff. Okay. But what I’m doing within these chunks of time is taking 30-minutes-on/5-minutes-off approach to completing the work. For the majority of it especially if it’s hard and mentally taxing. If it is just… If it is something like the podcast is able to kind of cruise through it at a decent speed but something like writing, 30-minutes-on/5 minutes-off. Huge! So, I have this little timer now. We’ll include this in the show notes, I don’t know what it is called. Ryan: Be Focused Pro. Anthony: Be Focused Pro. Ryan: Got to get the pro version. Anthony: I have I think a non-pro version. Ryan: I really feel like I need to support the developers Anthony. Anthony: That is what I do with Evernote. I don’t need their premium stuff but I buy it because I think it changed life. Ryan: You don’t seem to cross more than 2 devices? Anthony: You can do that without paying probably. Ryan: Oh! They must have changed it now because you can only do two. Anthony: Right. Anyway, so… Ryan: Irrelevant. Anthony: Yeah. It’s same type of mentality I think you should have if you are working out. Instead of clock the timer “Am going to go… Am going to run for 30 minutes.” Instead of stopping and checking your phone which is what you generally do when you are trying to work on something. You get distracted anywhere else. And so, for me, it’s like I can be sometimes uncomfortable or I’ll think of something that I need to do or I need to respond to another tab open, but if I see that clock running down “Oh! I can go 10 more minutes without being distracted. I can go 5 more minutes without being distracted.” And sometimes, it ends up being longer. That focused undistracted work for that 30 minutes is… You can get so much more done in that 30 minutes than you ever imagined. Ryan: So, I was telling, I was showing this to Chris Johnson when he was over and then he texted me like the next day, “This is like cheating.” That’s what his text message said. This is cheating. It makes it so powerful. I’ve been doing the same thing so I don’t know if you been looking at my Daily Domination Journal or what but I blocked out like. For example, what I did today was this thing that I’m working on. I wrote down visually what are the steps that are required for this to happen and what are the bottlenecks in each one of those steps. Right? So, identifying what has to happen next. I put those on the list of the things that have to happen and then I blocked out time working on this project and then that to do list is completed during the time block dedicated to completing what needs to be done because with to do list, to me should be more of like reminding yourself of what has to happen but having a to do list without scheduled time to work specifically on certain things is not that great. And so, using this 25, I’ve got 25-on/5-off. I don’t know why. Maybe, maybe I’m just not as. I can’t stay focused. I should have 5 minutes. Here’s the interesting thing, at 25 minutes I don’t feel like I need to stop. Are you sipping loudly the LaCroix on the microphone? At 25 minutes’ I go “Man,Ï don’t need to stop right now. I want to keep going.” And then I remind myself and look… You know if you are a rower? Like an urg? Let’s say you are doing this. Okay, I remember specifically the work I did once. Like, grow a thousand meters and do a bunch of double unders okay. If you could get off the rowers sooner if you rowed really hard and really fast. But then when you get to the next thing, you lose because the person who phased is able to go to the next thing without having to hit the wall. So, I think like if you try to work for 2 to 3 hours uninterrupted, it’s like too mentality challenging. Then then you get smoked. But if you stop it, for me it’s 25 or for you 30, take that 5-minute break. It’s like rowing slower where you can recover and continue going versus go really hard and then crash. So, I go cycles, mini cycles and then I write what I want to complete in each of those mini cycles which is contained in a tiny time block. Anthony: Perfect! So, yeah! I think we both independently came in to the same realization that we need to forego what we want to be accomplished on project basis. Identify the next actionable steps and then block that out and do this mini little time block in a larger time block. Ryan: And actionable steps are “what should be on your to do list as a what would I be doing during this time block?” Anthony: Right. Yeah! And so, to reiterate the point earlier that I was making that I was not able to do this even six months ago. So let’s say I have these 20 goals, right? And now, I’m just working on those on a day to day basis, I’m going to get way more done in like how I measure what I want to accomplish. However, I now have tons of employees in place where I can trust them that if I will walk away the entire business will not collapse and so if something needs to be brought up they can just contact me like the day when one of my sites got hacked. Like that. Obviously, throwing things of the window. I respond to something like that but on a day to day basis, I can trust that I’m having people supporting me, this team that I built whereas six months ago I could have neglected this day to day stuff that is clearly as important but other people are helping accomplish all those now. So, I was able to reevaluate and change my day to day. I think that’s the main point that I want to get across is that you should be always, on this regular basis, looking at what you are currently doing if it still makes sense with kind of where you are at now. Ryan: Yeah. If I’m scheduled… If I’m doing this same exact set up in a year, I’m probably not doing it right. Anthony: I talked to you about one of the things I want to do. I mean we have all these different businesses going on. What I want to do is essentially do just like what Elon Musk does which is two days in Tesla, two days at SpaceX, and kind of back and forth for a day so. And so, I want to structure a full day block for each thing I’m not at that point yet and I need to get the things to grow a little bit bigger until I get there. I need to make key hires and team additions before, that’s the case but I think that would be the next step for me. It is just kind of identifying goals. Let’s say we have seven for my personal let’s say or me just personally. Well then, Mondays. Every Monday I’m going to focused on that and then every Tuesday I’m going to focus on Health Fit Biz or every Wednesday I’m going to do Perfect Keto stuff. So, that way I have the entire day blocked out with all calls, meetings, to dos, goals, all that thinking is just one train of thought for that specific day. That is how I hope to be approaching things in maybe like 6 months from now. Ryan: So, let us say somebody has a clinic and running a clinic, what they could do then is be like “Look. I’m going to block out one day a week a certain period of time where I’m going to focusing on like developing my marketing. And then another day, I’m going to have a block where I’m focusing on like process improvement or something like that.” Rather than feeling like you are always screwing around trying to figure out haphazardly how to improve things and then like you are always consistently working on the most important areas of your business systematically with focus and intention. Anthony: It’s key. About as key as LaCroix for a podcast. Ryan: Yeah. 10% off. La Croix is basically free. I just ordered a bunch on Amazon Prime now also actually two days ago. Anthony: Do you think we can get them to sponsor our podcast? Ryan: I don’t know their market. I mean, I get like six or eight pack for like $3. I don’t know how they have any margin for that. Anthony: Didn’t we try to get a… What did we try to get? A Virgin? Ryan: I don’t know that we actually tried to get Virgin Airlines. But I guess, I would have to talk to Alaska since they are merged. Whatever! Anthony: Virgin first class if they can sponsor us, I’d be a happy man. Ryan: Best first class in the industry. Okay. So, what is the COW? The Challenge of the Week Anthony: Get the timer thing. Ryan: Be Focused Pro. You can either get the free version which is ad supported or you can get the pro version. Anthony: Or you can get a dial timer. You can set in your time. Use your phone. Doesn’t really matter. Just get the timer. Whatever is easiest for you and then start doing. Ryan: Test it! Do it. Try 25-on/5-off or 30-on/5-off. Anthony: And if you are already using stuff like Daily Domination Journal. Or have we ever given people template for the day? Ryan: I don’t know. Should we do that? No! We did. We did. I think we gave a template once in the show notes somewhere. Anthony: Okay. Well, find that. We should definitely find that and put it in the show notes. So, if you don’t have a journal, just copy this down. Figure out what are your two most important thing for the day and then do this 30 minute-on/5-minute-off. At least, try that and see how undistracted time works for you. Ryan: It is pretty incredible. I think the most challenging time is actually thinking about and figuring out what you, what actually is important. Anthony: We’ll have an entire episode about my spreadsheet and we’ll give it by the way for free as well. Ryan: Oh! Wow! Very generous doctor! You’re a nice guy! We are … Alright! So, I guess that’s all we got. I guess, we got to get after it huh? Anthony: Get after it. Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you found it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to healthfit.biz and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time. End. The post 33 – The Tools You Should Be Using Instead of To-Do Lists appeared first on Health Fit Biz.
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