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Our money story is a collection of stories that we have amassed over our entire lifetime. It can be a cultural perspectives around money, or even ideas that we have let seep into our subconscious that defines our viewpoint of money. This story creates a life long theme that defines whether we will have money or not. Whether money comes easily or if it's a struggle.  Naturally then, this story can make or break whether we have thriving health coaching practices, or we let our certification rot on a shelf somewhere. To show how we can identify and fix our relationship with money, we invited Brittany Tam to the show. Brittany is a Certified Money Coach who aims to create financially empowered entrepreneurs  She joins the show to share how to recognize our current systems and structures around money that may be holding us back and how to shift towards financial freedom.

What defines a successful podcast? What's interesting is that there's a common misconception that a successful podcast has to have millions of downloads. Actually, some of the most successful podcasts aren't internationally known. The goal of a podcast can be to drive clients to your business and one of the best ways to do this is to have a locally based podcast that highlights your taget audience in your immediate area. To discuss this strategy, we invited Corey Hiben to the show. Corey is the host of the super successful, locally based podcast called the Health Hustle Podcast based out of Austin, Texas. Corey shows how he leverages his podcast to connect with a community of wellness professionals who share their unique skillsets and creates business opportunities in the Austin area.

Let's face it.  You can only be one place at a time. The traditional one on one coaching model makes it difficult to scale your coaching practice unless you have ways that help you manage your current initiatives while seamlessly welcoming new business. Automation allows you to continue to keep doing what you do best all while  watching your business thrive! To discuss how we can use automation, specifically the Engagement Rx platform offered by Avidon Health, we invited Clark Lagemann to the show. Clark is the CEO of Avidon Health and is a passionate entrepreneur and three-time Iron Man finisher. He has helped both individual health coaches and large organizations scale wellness programs. Avidon Health is a Inc. 5000 Fastest Growing Company for 2022. 

When the economy gets a little shaky, we tend to re-evaluate some of the things in our lives and consider whether they are truly necessary. We might look at our subscription services, like Netflix or whether we need all of the premium channels from our cable provider. We might consider cutting back on our vacations or our nights out. So the reality of any downturn is that a client who is buying your programs may look at your services and think twice about it. Is your program a nice thing to have, or is it an absolute necessity? In other words, is your health coaching practice a vitamin or a pain killer? To position our services into the pain killer category, we invited Racheal Cook back to the show! Racheal is a business strategist who supports health coaches to create offerings that can survive and thrive no matter what state the world is in.  She is the founder of the CEO Collective and the host of the Promote Yourself to CEO Podcast.  

Many health coaches jump into coaching because of something that they have personally overcome and felt compelled to share what they have learned with the world.  There then comes a point where you realize that you can actually get paid to help people overcome the very same things that you did.  Then, a business is born! Brian Gryn did just that. Brian took what began as a personal exploration into fasting and turned it into a thriving business, helping middle-aged men make intermittent fasting simple and doable. Brian is known as an intermittent fasting expert, wellness coach, author, human movement specialist, and host of the Get Lean Eat Clean Podcast. Through his Integrative Institute of Nutrition education and 10 years of group training/coaching, Brian learned that eating is integral in helping the body heal itself and all it takes are some small daily changes to make the biggest impact. 

It's a common occurrence to see health coaches shelving their certifications. In fact, that is why I created the Health Coach Academy Podcast in the first place. After over 150 episodes, clues have emerged that have set up a pathway to have a coaching practice on a full time basis. To discuss the strategies to accomplish this, my main man Isaac Ho rejoins the show! Isaac has been a health coach for 17 years and is an owner of a fitness, therapy and coaching company. He regularly commands anywhere from 30k-65k for coaching his clients, so if anyone can figure out how to make enough money as a health coach, it's Isaac!

Email marketing is making a comeback! With the news of the issues around social media platforms like Twitter and Facebook, ownership of an email list has jumped back in the spotlight as a vital part of a marketing strategy.  No matter what happens with the future of these platforms, email allows us to stay connected to our potential clients. To discuss the importance of email marketing, we invited Kyle Stout to the show. Kyle is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases.

As health coaches, we often recommend products to our clients that have had positive health benefits in our own lives. Imagine being able to create these products ourselves? In today’s show, we are going to take a glimpse into what needs to be done to get a product based business off the ground.    Jenn Ditzhazy actually did that!  Jenn founded ThePerfect3 Collagen after struggling with her own health for many years and discovered the life-changing power of food to heal her own body.  Her mission was to create a company that could be a trusted & transparent source for high-quality products while advocating for women's health and improving the food industry.

One of the best things about having a podcast is the connections you make and the discussions you have outside of the actual recording of the shows. You really get to know your guests on different levels, and some of the conversations are worthy of their own shows! So when Isaac Ho and I first started having discussions off air, it was immediately evident that we had a lot in common, including our passion for health coaching and a desire to make a living off it. So in this episode, we switch it up a bit and took a dive into what drives us as health coaches and some of the struggles that shaped our own health journeys and inspired us to become health coaches. We kept it casual and intended to provide a glimpse into each of our stories while delivering insight on what motivates us to believe that health coaches are needed in our broken system.

The entrepreneurial mind is quite a fascinating thing. As we all know, being an entrepreneur isn't for everybody. And those who succeed have a mindset that success is the only option and they'll do whatever it takes to make the dream of their business come true by any means necessary.  Olly Wood joins the show to share the benefits of this steadfast approach. Olly got started in the business world after 7 years as an independent personal trainer. He pivoted to the online space and saw his company rapidly grow into a multi 7 figure company that helps thousands of clients.

Does productivity feel like a dirty word? For many, productivity and what it actually means is quite elusive. For many entrepreneurs, rather than feeling good about getting things done, some are left with just feeling bad about themselves and their effort. This is because productivity is designed to meet the needs of other people, not our own needs. To highlight this point and to get a better grasp on how to properly define productivity, we invited Sandra Halling to the show. Sandra is a systems expert who helps develop better work habits by aligning your work with your values so you can prioritize what matters to you and your business.  

Can you have a thriving health coaching practice as a second career? Absolutely! In fact, it's possible that you've gathered an immense knowledge and tons of transferable skills that fit nicely into being a successful health coach. Not to mention, as an experienced adult, you bring additional wisdom that can only be learned through life experience. To discuss this topic, we invited Bill Vogel to the show. Bill is a Certified Health and Longevity Coach specifically for men and women over 50. He identified that the over 50 segment is the most metabolically unhealthy age group as they have typically spent their lives raising their children and building wealth, often at the expense of their own health. He carved out this niche and created his practice so that he could support this group through his coaching.  

Sure, I'm partial. But I believe podcasting is a great way to build your business and your brand. It helps you stand out as an authority in your industry and gives you instant credibility. But having a podcast is only one side of the story. Being a guest on podcasts is another. This side of the coin also provides a lot of benefits that can boost your business as well. To break down the benefits of podcast guesting, we welcomed back Di-Di Hoffman to the show. Di-Di is the host of The Badass Wellness Coach Show and shares his experience with perfecting the art of becoming an ideal guest that leads to gaining clients.

Health coaching is an evolving profession. There are many schools and certification programs that prepare you to go out and help clients meet their health goals. So it is always a pleasure to get to look behind the scenes with one of the premier programs out there, Functional Diagnostic Nutrition (FDN), with its founder, Reed Davis. Reed joins the show to discuss how health coaching and FDN have evolved over the past couple of years and how health coaches can position themselves to take advantage of the new landscape. 

It is often said that what we are naturally good at, should be what we are monetizing. And when we are naturally good at it, we already have 90% of what we need in order to get started and it’s just a matter of implementation. Sometimes however, it isn’t something that we can easily see in ourselves.  It often seems that we need to ask others what they see our strengths as since it sometimes is difficult to see the forest from the trees. To put this into focus, we invited Racheal Cook to the show.  Racheal is a business strategist and founder of The CEO Collective.  She supports health coaches avoid entrepreneurial poverty by providing sound implementation strategies to get their businesses off the ground.

One thing that health coaches can utilize is more data. And since one of the basic tenets of health coaching is the concept of bio-individuality, nothing can give us more precise data than genetic testing. Imagine being able to help clients get specific results that are unique only to them, without the time it takes for trial and error? The value of this is priceless. To discuss how a health coach can get their hands on this, we invited Joe Cohen to the show. Joe is the founder of SelfDecode, the ultimate biotech software platform for DNA and lab-based health recommendations. Joe leads a team of MDs, PhDs and engineers to help thousands of people take their health into their own hands with the health data they obtain through specialized testing.

It is really easy to fall into the trap that there’s too much competition in the health coach space.  As you become certified and look all around you, it is easy to feel like the market is saturated. But, that’s simply a thought not necessarily based in reality. How many lawyers enter the workforce? How many doctors? How many plumbers? How many electricians. How many physical therapists? How come these markets aren’t considered saturated? Why is it that the mindset of these professionals are so different from a health coach’s mindset? To discuss this idea and how to break out of this limiting mindset, we invited Dr. Aaron LeBauer to the show. Dr. LeBauer is the host of The CashPT Lunch Hour Podcast and author of The CashPT Blueprint. He has helped thousands of physical therapists scale their time, income and their impact despite heavy pushback from physicians and physical therapist.

Search Engine Optimization (SEO) has a very magically feel to it. When done right, it can drive traffic to your site opening up huge potentials for opportunity in our business. If done wrong, crickets. Yet, how many of us actually know how to get SEO right? To break down the fundamentals of SEO, we invited Ken Marshall to the show. Ken is the Chief Growth Officer and Managing Partner at RevenueZen, a boutique B2B marketing agency for high-growth startups. He joins the show to share how SEO is paramount for growth and how it can lead to increased revenue opportunities.

Knowledge is power. However, knowledge isn't everything. Many health coaches get into a trap of always seeking additional knowledge and end up not taking action in their business. While there are many reasons why a health coach can fall into this trap, one of the main reasons that isn't really discussed is the fact that we can get stuck because we are not energetically aligned with to allow financial flow and freedom.  To discuss this very important topic, we invited Sheevaun Moran to the show. Sheevaun is the founder of Energetic Solutions, Inc. and has used her unique formula to help over 25,000 entrepreneurs achieve freedom and flow in their business and life.   

If Albert Einstein were around and we asked him for a formula for business, it would look something like this: no sales = no money = no business. And while so many health coaches have a funny feeling about sales, it is the most essential aspect of our business that we need to get over. There's a lot of truth behind the fact that selling is actually serving and nothing serves more than a health coach and their ability to change lives for the better.  To demonstrate the importance of selling and how to properly shift our mindset around it, we invited Nicole Cramer to the show. Nicole is a sales coach who is passionate about teaching sales and money mindset to health and wellness entrepreneurs so that they can make this world a healthier place.