#66 How to do Real Estate Marketing in 2020 | Branding vs Sales
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This time, I talked to Christopher Thompson from London, United Kingdom.
Christopher has an extensive background in Sales and Marketing, which spans across a number of Industries including Property & Lead Generation.
He is highly ambitious and at the age of 20 had already opened up and ran a successful Recruitment Company alongside a CV and Interview advice consultancy.
1:50 Christopher´s early carreer
3:15 A place in the sun
4:10 Lead Galaxy
4:30 The DNA of property listing portal marketing
10:30 Due Diligence each real estate agent shall conduct when choosing a real estate listing portal
13:18 International Portals and when using them
15:00 Investment purpose vs Holiday purpose real estate
17:05 Internet Presence every real estate agents needs
22:00 Global Real Estate Networks and Memberships and Certifications
23:30 MLS system in the UK
25:00 Service Offerings of PPM
27:30 The drawbacks of marketing on Instagram for real estate agents
29:20 Marketing Real Estate Listings on TikTok
31:20 Branding vs Sales
34:20 Packages which PPM offers
37:25 The importance of XML feeds for real estate agents and brokerages
40:00 Property Share Network
42:20 Referral Marketing Networks in Real Estate and its challenges and opportunities
45:00 B2B transactions between real estate agents both locally and internationally
48:15 B2B collaboration between agents in London and commission
51:00 Real estate Investments in the UK and being a favorable destination for real estate investors
52:46 Real estate landscape in the UK among the Coronavirus and the outlook for the coming months
59:30 Contact Details
1:00:00 Advice by Christopher
You can reach out to Christopher via following means:
I hope you liked the interview!