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How do you navigate being an entrepreneur, owning a business and being a family man? How do you keep your sanity? How do we keep ourselves focused and out of overwhelm? Follow as Steve J Larsen shares it all, and how to create and design irresistible offers that inspire people to want to buy from you.  Follow along and learn… How to get more done with less Create and design offers that sell 3 Secrets to building a thriving business And much much more…

HTB 026: What has happened to the world since our last time together. Has it gone mad? What has happened to you? And WHY did I leave the United States? What happened? Welcome back to a brand NEW episode of Halfass to Badass.  In today's episode you will learn the secret to REAL gratitude and how we can SHIFT our lives completely by applying this ONE simple but crucial principle. Enjoy!  

  Wasting time trying to be “good” to bring you more success? Check out this one SuperPower to grow your success without settling for mediocrity or being apologetic… In today’s episode you will hear Satori share your one natural SuperPower. You’ll understand how to dominate your life and business and not let it dominate you.  Here are some of the awesome things you will hear in this episode: Find out what’s costing American companies alone $450-$500 Billion. Find out how to take command of this one SuperPower that’s at your fingertips. Learn how to own the traits of the best to leverage your natural born leadership skills. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. --Transcript-- If you want to know the difference between the best and someone who’s name you’ve never even heard of, you better put away all the distractions and focus your attention right here, right now. What’s up my friends, this is Satori Mateu with a brand new episode of Halfass to Badas.  Today we are going to tap into and understand one of your superpowers. The superpower I’m talking about controls everything around you, your results, or lack of results, what you do or don’t do. What you’re even willing to try.  Before we get into the actual superpower, let's clarify a little bit of a current dilemma. We live in a world of mediocrity. We live in a world of low expectations, and victimhood.  Today, that’s the norm. It's the norm we live in. The estimated annual cost of employee disengagement in the United States alone is $450-$500 Billion dollars. And of course, this impacts company growth, profits, productivity and the difference being made in customers and clients.  If we want to engage ourselves, our teams and inspire customers and clients to make us the logical choice when they make a purchasing decision, and if we want to change how we live, what we stand for,we need to deliberately engage this Supowerpower and stop halfassing things. If we want to truly share our expertise and our knowledge, our wisdom, to be real authentic leaders in this world, we've got to step out of the mediocrity of the world. We've got to divorce ourselves of the low expectations and the victimhood we live in. Which means we can’t be the best in our field, to stand out, be badasses and victims at the same time. The truth is, we can't afford to be victims. Period. What is this thing we're going to talk about today? Own your best. This Supowerpower comes from understanding that you are born the best. You are born a Badass. That’s something to remember. This Superpower is an undeniable truth. Just remember it. No need to question it. Meaning you wouldn't even be here unless you had won the sperm race. We’ve talked about this in previous episodes. You wouldn't be here. It’s just as simple as that. Let's just own that. You were designed and born to compete, to win, to dominate, to be the best. It's in your DNA. Just own it. No need to apologize for it, anymore. But, it doesn’t guarantee your position. Just because you have everything, and you’re perfectly designed to win and you won once before doesn’t mean you can disengage and expect victory.   Let me ask you, what happens when what is given to you goes unappreciated, unused, or even misused? It’s worthless, isn’t it? I know so many people who have lost important relationships because they didn’t nurture or appreciate them when they were in their life. No until when the person got tired of not being being seen and left did the person all of a sudden start paying attention. To own your best, to embrace all of you, means appreciating the miracle that you are.  What else does it mean to own the best? It's to understand that all the human traits, every single one of the human traits, the characteristics, the qualities you have, everybody has. There's no trait lacking in you. Nothing is missing.  With that said, it's interesting, if you look at the word, the definition of a trait; a distinguishing quality or characteristic. Here's the problem with that. We judge and minimize ourselves. We compare ourselves to others as a way to separate ourselves to be distinct. We look to create a unique identity for ourselves, we want to be different.  This can go two ways, we either minimize and crush our worth that way, or we make ourselves bigger, we put ourselves on a pedestal, as a way to feel more important, more significant, more special.  But in humanity, every trait in existence, you and I have. Nothing is missing. We have the trait and the anti-trait. Sometimes you’re up and sometimes you’re down. Sometimes you feel strong and sometimes weak. Inspired and uninspired, authentic and inauthentic. We got it all or you wouldn't even be able to recognize it. Whether we define it as good or bad, it's really more about our own judgment and perceptions, meaning every trait has its value in the right context. The problem is, we falsely believe we lack some traits. We often believe others have things we don't and that we're just born that way. More accurately, our traits come into optimal use when they’re in alignment with our highest values.  I’ll show you persistence, creativity, resilience and dedication when it comes to fighting for our clients well-being and success and our family, but you put me in front of something I don’t like and you will see, lack of engagement, lack of focus, lack of dedication, low energy because it’s not important to me. But I have all traits. Is this making sense?  We falsely believe we're lacking. The reality is, you have them all. To own the best is to own your traits, all of them, because they're all useful in different contexts. When it comes to eating crappy food, not getting sufficient sleep or taking care of my clients, with those kind of habits or behaviors I want to be inconsistent, lazy or procrastinate, you know what I mean? Because I want the opposite. I want to eat healthy food. I want to take care of my sleep and I want to take care of and nurture our clients. Are you following?  You want to know how you can use your natural design, your best, in order to  accelerate your wealth (which really means well-being), accelerate the results you create for yourself, your clients, your family, be able to love and connect and deepening your understanding of the world within you and around you. There's a problem. The problem is that you came out a winner, and as baby people were impressed just by you passing gas, mistaking it for a smile, right? "Oh, look at that cute little smile!" You were even celebrated for pooping. Believe me, that didn't last long. Think about it. Right?  Later in life, after being praised for your mere existence, now people are fast to judge, true? People are inconvenienced by your ruthlessness, your persistence. I mean, this is how you came here. Unapologetically. People started judging it, being inconvenienced by it. They start rolling their eyes, sighing, trying to remove your unapologetic existence. "Oh, don't be so energetic! Don't be so loud! Don't be this! Don't be that!" Right? They try to have you apologize for everything. What happens? You slowly start accepting it and you dim your light. That's the problem and we've got to shatter that problem once and for all. Because if you don't, if we don't, we'll stay mediocre, and there's no growth in that my friend. There's no development. The world will stand still. Think about it, if there were no Steve Jobs, no Elon Musk, no Bill Gates, no Oprah Winfrey, no Richard Branson, and if there wasn't a you.  Can you think about these people? They have the same traits as you. They're just using them differently. According to their values. According to matters to them. They're using maybe their persistence to innovate, being creative in their form. You have yours. They still have the same traits. Maybe they're using their focus differently. They're using their time differently. They are no different than you or I.  How do we take this piece of owning the best and apply it daily? How do we engage this superpower, because it really is a superpower.  What’s the kryptonite? Disowning your traits. When you disown your traits, you disown you. When you disown your traits, you disown your expertise, your wisdom, your knowledge, your experience, you disown your clients because you can't make your unique difference in their lives when you're minimizing yourself, when you are dimming the light of your SuperPower. When you're disowning you. Think about that, because if you get this, if you really understand this at the core, you'll stop minimizing, you'll stop apologizing. You'll stop procrastinating in sharing your gifts, your knowledge, and your expertise. This is how you change the world. This is how you leave a legacy. Changing the standards for those who come after you, this is how we play a bigger, more meaningful game. This is how you apply yourself. The best. How do we do it? How do we engage our superpower? How do we engage you, the born you? The one that is here right now? First of all, I want you to understand, we all have a tendency to dismiss or hide traits. So here is a simple yet powerful way to get going.  Let’s identify and clarify a trait you admire in someone else. Why do I choose a trait you admire in someone else? Because if you admire it in someone else chances are you’re minimizing it in you. It's a simple way of doing it, a simple way of getting clear on it, so we can understand what a trait is. That's how we can distinguish it. We look at something someone else has, someone you admire or respect, a trait you admire, a trait you wish you had or had more of. Think about it right now. What’s the trait? Who has it? You see the trait? What is it? Who is it? You look for when and where and with w

DESCRIPTION       In today’s episode you will hear the key to life and business optimization. You’ll understand what you need to do first before you do anything.  Here are some of the awesome things you will hear in this episode: Find out how all the other tools or strategies for optimization won’t work without implementing this one step first. Find out how to raise your income level and understand why so many entrepreneurs hit an income ceiling. Learn how to take part in community to help you stay on track and continue to make progress. --Transcript-- What’s up my friends, Satori Mateu here and welcome to a brand new episode of Halfass to Badass. Today, we are going to talk about one of the most challenging, most questioned, and most provocative topics I see clients and their families, and business owners struggle with and I believe it's the one thing that runs everything you do.  Today’s topic controls your beliefs, your perspectives, your focus and therefore, how you run your business, how you care for your family and whether you’re rich or broke. It literally filters everything you do and controls the impact you have. Your health, and your fulfillment hinges of you of you taking command of this area. Have I kept you in enough suspense? Good What we’re talking about today is to own, truly own, your dark side. The question then becomes, of course, what is the dark side? So let's talk about first, what it's not.  It's not bad. It's not ugly. It's not wrong. It's not all those things you've been taught it may be. It's not something to move away from, but rather, something you want to move towards. Something you want to embrace. Because, this is where your true desires, your true dreams, your wants... live.  Your secrets live here and so does your inspiration. More about that in a moment. Your instincts live here. Your imagination lives on the dark side. Your nature lives on your dark side. Your wildness, your spontaneity, your boldness, your loudness, your life force, your ruthlessness, your relentlessness, your persistence, your power, and your love lives in your dark side. Let me clarify what I mean when I say your love lives there.  Your genuine care for other human beings live there. This is not the manipulative you trying to get attention. This is not the pretend stuff. Not the fake friendliness. Not that politeness, and fakeness which is not you, anyway.  Think about that. When you're being polite, you're not being you. You’re trying to be something other than yourself. You’re trying to be something others want you to be. You're trying to placate and appease others. You're trying to do something so people will like you, respect you, appreciate you. It's a buying of love and affection, of respect or whatever you want to call it, but it's not you when you're being polite. That’s a mask. It’s prostitution. And we’ve all done it. Do you know what I’m saying? Hope you do because this is a critical understanding if you want to build a successful and fulfilling life, business, marriage or be an influential leader of any kind.  I remember being a kid tippy-toeing. I remember being an adult tippy-toeing. I remember that feeling of talking to a client and being care-ful, rather than care-ing, working really hard to not say the wrong thing, to not make them annoyed, or disappointed.  Listen, everything that’s part of your dark side, you’re hiding, you were taught to hide. You were taught it was bad, which is why you’re hiding it to begin with. Are you following? I think if you stop for a moment and become aware you can feel when you’ve said yes to something just to appease someone. It’s so nauseating and crippling because it’s not you. Are you with me? It’s some contrived version of you. It’s just inauthentic. And you’ll never feel in alignment with yourself and your highest values when you do. Again, I’m not talking about genuinely wanting to do something for someone. Wanting to care. That’s different. Your genuine love, your genuine caring, your authentic love lives in the dark side. The real you, not what you've been taught and conditioned by society or maybe your parents, lives there. The unpostured and unmasked you. Yeah, is this cool stuff? Now, the problem here is you've learned to shut that down, to minimize your nature. You've learned to tippy-toe, to apologize, so that people will like you, approve of you and feel comfortable around you. It’s been indoctrinated and conditioned into your very core since you were a kid.  “Be nice. Be good. Say thank you. Be polite. Be respectful. Smile. Be happy. You’re such a good boy. You’re such a good girl. You make mommy and daddy so happy.” Or just reverse it… “Don’t say that. Don’t do that. Don’t ask so many questions. Just do what I tell you to do boy. Don’t question mommy or daddy because they always know best.” Don’t question authority. That’s how we are trained. You and I were trained to fit in. We were trained to please others and to live into their values and not make them uncomfortable. So I know it could be hard to strip away the mask and be you. How do you be you without it? I will have to dedicate an episode just for that. Today we’ll open up the eyes for it and give you something actionable to start making the shift. How do you do fit in? You do that by playing small, by not standing out, by trying to fit in. This is what you've learned your whole life. It's been like a requirement in order to receive love, to receive appreciation, and to receive the respect of your peers; of your family, your friends, and your clients. It's the place where you've been going for your survival. That's not the place to live or thrive. If you’re thinking, “I don’t do that.” Stop and ask yourself, “Where do I do that?” Because we all do to some degree, and I just want you to notice where and when you do so can free yourself from it. If you feel uncomfortable even hearing me talk about this, I get it. If you feel any resistance to what I’m saying I get it. Because your whole life you’ve been trained to not go against the grain. It’s natural. It’s normal. It’s what you know. But it’s also what makes you empty, unfulfilled, stressed out, overwhelmed and stuck. It’s what fuels perfectionism. I’m not talking about growth. I’m talking about the addiction of perfectionism. The constant futile chase for praise and acceptance, which just makes the gap bigger and bigger the more you try to fill the emptiness. I remember doing that with the people I admired. I did it most of my life; I would put them on a pedestal. Teachers, coaches, business icons, certain clients. I did it with my wife when I first met her. Most of us have done it so repeatedly, that it’s automatic and we pay no attention to it.  This is not the place where we’re sharing and expressing our true gifts. Now of course, we’re smart, we don’t do things that doesn’t bring us some sort of benefit, some kind of pleasure, right? So happens when you don't own your dark side? You get the illusion of people liking you. At least, it looks like it on the surface. They're not liking you. They don’t even know you. All they know is your facade, your mask! You know what else? They're liking that you're doing and fulfilling their wants and desires, but for many people, if you didn't do that, they may not like you and they may not be so nice to you.  Disowning your dark side, is actually not a service to them. It's a disservice, because they don't even get to know you, and they’re stuck living in their fake little bubble. Not good. Not good at all. So you'll have less enemies. You'll push less buttons. You're keeping homeostasis, so to speak, but nothing changes. You have no real impact on the world. You won't make any real money by doing that, because you won't stand out. You'll be part of the mediocre, the average person, so you won't be remembered. And if we’re talking about having an intimate relationship, it will be shallow at best, and parenting? Hmm fueled by disappointments on both sides. This is the consequence of not embracing all of you. People will guilt and shame you for not behaving the way you should behave. This is what humans have learned to do to control and manipulate other humans since the beginning of time. And it’s still happening. Why does this matter? Because you want to be a free human being. You want to be able to be fully and boldly you and never try to be anything else or anyone else. And not have to apologize for it. Just recently at the Golden Globes Award in Beverly Hills they were promoting flu shots. So they walked around all the celebrities and campaigning for people to get their flu shot. It was a very awkward moment and many celebrities looked very uncomfortable.  Why am I sharing this? Because this is an example of shaming and pointing people out who are different or acting different than what is being promoted. They said, “Hey if you’re anti vaccines just put a yellow napkin on your head and we’ll know who you are. Companies, Government, society, the news use it all the time to control our behavior, control our focus.  It’s time you own you. All of you. If you don’t you’ll just minimize your true nature which means you will never get paid your worth. Your business won’t grow at the level you want and how are you ever going to have an edge? People are not going to pay you for something that is not special, that doesn’t stand out. And the people who care about you, like I do, we want to experience your real genius. Even when I say that, you probably thinking, “Well, I'm not a genius”. Well, how do you know that? Who told you that? You can't really help and serve your clients or your family, if you don't own your work, if you don't own your dark side, because they won't get to the real you, the best of you.  All they get is a muted versio

How do you become a Badass Entrepreneur, Spouse, and Parent? Is it something you’re born with and can anybody acquire the skills? In today’s episode of Halfass to Badass the tables are turned and you will hear Satori be interviewed by entrepreneur, psychoanalyst, wife and homeschooling mom of five C.C. Evans Puglise. She’s also a fellow Badass listener of our podcast and you will hear her ask Satori some challenging and interesting questions.  Here are some of the awesome things you will hear in this episode: Find out Satori’s perspective on being a Badass and why so many stay mediocre. Listen to C.C. Evans Puglise as she asks Satori personal and challenging questions.  Learn how Satori takes on victimhood and how it affects your business, your marriage and your parenting. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business.

Here are some of the awesome things you will hear in this episode: Find out how to break the fantasy of living someone else’s life. Find out how to remove friction, stress and overwhelm.  Learn how Satori sees work-life balance and how it looks in his life. --Script-- What is balance? So many entrepreneurs talk about work life balance and how important it is. But according to who’s definition? In today’s episode we’re going to talk about why a balanced life is a lie and why you don’t want to be seeking it If you ever find yourself struggling with how to organize your thoughts, maybe you’re overwhelmed with how to prioritize or feeling stressed about what to focus on I want you to know, first, you’re not alone. Second, if you want a more effective, more meaningful structure to your day, today’s little chat will give you clarity and give you a new perspective on the idea of work-life balance.  I did a google search on work-life balance and I received 1,690,000 results in a heartbeat. Most entrepreneurs before they start working with us have a million plates spinning at all times, and they have a hard time structuring their thoughts, and don’t know how to remove the growing stress in their life. They work so hard to have a functional family. They want a thriving business, but there’s a constant battle between dropping and picking kids up from school, driving them to after school programs, keeping a clean home, cooking, having date nights, fitting in their meditation or yoga, making sure everyone in the family feels seen, keeping up with their social life, while not dropping the ball on their finances, making sure bills are being paid. You know what I’m talking about, right? So if we think about it, we can conclude that we’re all striving to keep the plates spinning without dropping or breaking any of them. True? It’s an aim to have a balanced life, fair to say? What’s killing entrepreneurs and families today is the fantasy and illusion of this perfectly balanced life with no stress and no complexities. Instead it creates complexities. Here’s what I mean. Why would we want to create a work-life balance based on some fantasy society, or social media put in front of us? Doesn‘t make any sense. It just creates unnecessary friction. Yeah, let’s overload our kids with activities and playdates so we can be good parents that give our kids opportunities, and let’s post on social media every three hours so we can stand out and won’t get left in the dust by our competitors. And let’s buy every course, attend every conference, and oh by the way, make sure you get those washboard abs and sign up for the next triathlon. That sounds intelligent. No. It makes no sense. So instead of overwhelming and stressing yourself out, judging yourself that you have to be or fit in to some kinda fantasy criteria, wouldn’t it make a lot more sense to strip away the friction, remove all the stuff that in the end just makes you mediocre because you’re not focused and you’re spread too thin. What if instead you were super clear on what really matters to you to your business, to your family and found those core critical areas that really moved the needle for you. The name of the game is called Precision Based Growth. We also call it Deliberate Growth.  Here’s the big picture. We know if we can agree that the money you want, the family you want and energy you want to build a life that is sustainable doesn’t come from doing a million things and doing everything half-ass, but rather doing a few critical things right outside your comfort zone, with focus and intention and being very deliberate. Because this is where the real growth happens. It’s a scientific fact, well known in neuroscience. You with me? Knowing that, then we can also agree that it doesn’t make any sense to give everything equal importance. When you make everything important nothing becomes important. Nothing gets the necessary attention and focus to create momentum. So in the precision based growth approach, you ask yourself, what do I want? What do I really want? Not based on the all familiar past, not what everyone else thinks I should want or create? But based on an unknown, unpredictable future. You’re creating from a clean slate.  Then you ask, in order for me to achieve this what are the core key activities that will help me get there most predictably?In other words, not all actions are equally effective. And what do I need to remove from my life to eliminate friction, to remove stress and overwhelm and accelerate growth? We’re talking thoughts, emotions, habits (internal and external) You may say, “Hey I want to make more sales, I want to bring in more business, have a bigger impact.” And you notice that the first thing you do in the morning is check your inbox because you “think” you have to and you feel bad if you don’t. So it becomes an addiction. But then you realize that you’re no longer going to be a slave and living in reaction to everyone else’s demand, right? So you’re like, “I’m in command of my business. I’m in charge of how I live my life, of my time and how I take care of my family.”  So what do you do? After your morning routine (focusing on your well being, first, of course) your first timeblock for work is now dedicated to building key relationships and closing new business.  This means, you’re now consciously focusing and giving attention to activities that will maximize growth and meaning. It creates a ripple effect. You’re helping more people. Bringing in more revenue. Growing your company. Removing stress. Sleeping better. You’re being more present with your family and more fulfilled. Got it? Here’s what happens when you do this. First, you get tremendous clarity, and we’re cutting out all the unnecessary, unwanted stuff; the thoughts, emotions, behaviors, and habits that got you stuck to begin with and you’re simplifying your life, your business and growing like crazy. You’re removing internal and external obstacles that in the past would’ve slowed you down and even making what would’ve been impossible to achieve, possible. How cool is that? You’re literally changing timelines because when you remove friction, and focus on what matters, everything accelerates. Are you getting this? I hope you do because this is so key to the entrepreneurial life and if you want life optimization. And we create and design this for our clients all the time. Because we know the other road leads to burnout, disease, divorce and disengagement. Not very inspiring. Do you agree? We could of course go much deeper on this, but I just wanted to give you something to spark some inspiration as you think about your life and how you design your work-life balancing act. Because that’s what it is, but it’s not what you’ve been indoctrinated to believe. It’s more like a counterbalancing act.  To give you a peek into how this counterbalancing act looks for me. My office and my work life is mainly from home… and it’s intentional, that’s how I want it. I don’t have to spend two hours a day in L.A traffic, no need to plan when to best leave or come home. And since my 3 boys are world schooled, every morning instead of fighting traffic we take a family morning walk together. We have home cooked family lunches and dinners most days of the week. And very often I can take a break in the afternoon and play with my family in the pool. Have some fresh cut watermelon and enjoy their company. Does that mean I don’t have to focus and take command of my time? Of course not. I’m just very intentional about it.  Does it mean, I never get interrupted? Don’t get asked questions, “Dad can you draw for me, dad can you find my backpack, dad can you wrestle with us? Can we watch a movie?” Are there moments when my boys are playing in the shower, being loud and splashing water all over the bathroom floor and need my help? Yes. But you see, it’s by design. It’s by choice. I have my blocked morning routine. I have my morning team meetings. My blocked key activities before lunch. My timeblocks for when I serve my client. I have my 20 min research time when I might read a book. I do that in the sun in my shorts so I can get healthy light on my body, feed my brain, get some vitamin D and be away from the junk light from my computer.  If you’re wondering if I ever wish to get more done at the end of the day or if there are days when I wish I had more energy or didn’t have to be stuck on the phone with the bank for an hour. The answer is yes, or course. But I look at where do I invest 90% of my energy and focus? And honestly, because my life is by design because I have determined what truly matters to me, where I’m most productive. Where I make the biggest difference. And how I can serve my mission of creating millions of focused and deliberate entrepreneurs that produce more with less - where they have more meaning, productivity and more growth; a deliberate, simplified and fulfilling life and business, I am so grateful. I can’t even imagine doing it any other way.  So many people leave for work early in the morning. Come home late at night when their kids are sleeping, see their spouse maybe for an hour if they’re lucky before it’s time to go to sleep. They only get a few hours to connect on the weekend. Not how I want to live. But nobody gave me this lifestyle or way of working. It was created. Sometimes people make themselves so busy because it makes them feel important. I rather let my mission be important and find the most efficient way to make it happen. You see, only when I have the illusion or fantasy that I won’t have any friction, or when I have imbalanced perceptions do I feel stressed and out of balance.   The dream you want, the body you want, the business, the marriage may never happen if you don’t take command, or wait for the perfect time. Wh

Description: Many people work hard to find balance and to navigate between family, business and their health. How do you find balance? Is it even possible? Is balance just a myth?  Listen as Satori coaches a woman through the struggles of growing her business and find fulfillment behind her work. --Transcript-- You don’t understand Satori, it’s really hard to build a business, to be a good parent, it’s such a struggle to juggle it all, how do I find balance? Hey what’s up my friends, Satori Mateu here and welcome to a Brand new episode of Halfass to Badass. Good morning, good evening, good afternoon wherever you are in listening right now… How do you find balance? Is it even possible? Is there such a thing? I was in a conversation with a client, and she says, “Satori, I get up early every morning to meditate, I make breakfast for the kids, get them ready for school, make sure they have snacks. I have to have everything ready in time so my husband can take them to school. After they leave the house, I put on a load of laundry, clean up the kitchen, vacuum quickly with my handheld because the kids leave a mess after breakfast. I then do my 20 min workout, take a quick shower and by 9am I am at my desk ready to start working on my business. As soon as I get started I’m on a roll and I’m focused, but then I hear the buzzer from the dryer. So I turn that off, throw the clothes in a basket so I can take care of it later. I get text messages from sister. I get notification from Instagram from people I follow. I get private messages on Facebook messenger from a people who are in my entrepreneur group and before I know it, it’s time for lunch and soon after that it’s time to go pick up my kids from school and take them to soccer practice and gymnastics. How am I supposed to get anything done? I feel I start getting momentum and then something comes and pulls me away.  I’ll come back to this conversation in just a moment but first… Let me ask you, how do you juggle all the moving parts of your life? Have you ever stopped and looked at what pulls for your attention? What are the disruptions, distractions and demands (which I call the 3D’s) in your life? How do you take command of your focus and create momentum in the midst of whirlwind? Here’s why this important. If you don’t take command of your focus and you let the 3D’s (disruptions, distractions and demands) run your life, your life will be like a ship without a captain and you won’t be able to weather the storm when it really matters. Is this making sense? If you don’t take command of your focus and fill your day with high priority activities that are meaningful to you, your life will be filled with low priority, stress inducing distractions that are meaningless. And who will pay for that? You will. Your kids will. Your spouse. Your clients. Are you following? You’ll feel stressed, overwhelmed, unfulfilled. Which can take the form of overeating, overdrinking, binge watching netflix, taking 20 min bathroom breaks with your phone numbing your brain with other people’s fantasy lives on social media. You may snap at the wrong people. You won’t be present in your key relationships, are you with me? And that’s just me scratching the surface of the consequences. Back to my conversation with my client… I say to her, “I understand you’re not getting the momentum you want. You’re not moving fast enough and you’re working hard to navigate all the parts of your life, right? Your family, your business, you meditate to take care of your-self. I get it. It’s now always easy. But let me ask you, Who’s life are you living?” “She’s like what do you mean?” “Well, who designed this life? Whose path is this? She got quiet for a moment… “I don’t know. Haven’t thought that.” “I understand, most people don’t. Is it ok if I share some life design strategies with you?” And so we started talking about it and the more we talked about she realized how non-consious, how undeliberate she was living. And she was blown away, the more she saw how she was living according to automatic social norms she had been conditioned to live by. Even though she was an entrepreneur growing her own business. She wasn’t working 9-5 for someone else, but still stuck in unconscious patterns of thinking, feeling and behaving. In other words, habits she had stopped paying attention to a long time ago. When we started looking at her patterns I asked her, “You told me earlier that you feel frustrated when you get messages and feel like you have to answer them right away. What would you have to believe in order to feel this way, what are your thoughts?” “That if I don’t answer right away, I’m rude. Disrespectful. And… That they’ll be upset with me.” “Aha, and how does that make you feel…?” “Even more stressed!?” She starts laughing. Sounds a little bit nervous.” And I said, “That’s right. Here’s what I want you to notice. You’re thinking, I don’t want to be rude. Disrespectful. I don’t want them to get mad at me. Be upset. Right? The moment you think that, you’re immediately sending a message to your brain, that sends a signal to your body making you feel just the way you think, and then your body sends a confirmation back to your brain saying, ‘yup that’s how you’re feeling’ and now you get even more thoughts. And you go, I’m so stressed. I have to respond… and you whip yourself in into an overwhelming loop that just keeps cycling, right? And this is NOT something new. True?” “That’s true. How do I get out of this? How do I stop it.” I said, “Great question. Here’s what I want you to get first. These loops; these thoughts, feelings and behavioral habits are just memorized patterns from your past of how you believe you ought to respond. And you do it perfectly without even having to think about it. It’s automatic. Are you with me? So therefore, your future won’t change. You’ll keep dragging your past into the future and reliving it. It will just become an exact replica of your past, and you’ll just keep triggering stress and survival hormones. Not useful if you want to live a fulfilling life and have a big impact. So the first thing we want to do is to start to deliberately pay close attention to number one, the thoughts, feelings and behaviors that keep repeating themselves. But you’re NOT here to analyze or judge or criticize yourself. Just to observe. I want you to be relentless in your curiosity about watching these habits happening. Got it?” “I got it.” “I said, it won’t be easy because the moment you go into any of these habits you’ll be seduced into the cascade of emotions which got you into trouble to begin with. And you’re so familiar with them because they’re normal to you and you may start justifying them to yourself. Just like an addict. So I want you text me or call me the moment it happens. Cool?” And she did. She was very focused to break these habits and give herself and her family an opportunity to a brand new future. Why am I sharing this with you? Because what my client and I did as we started to unravel these automatic patterns that caused so much stress and overwhelm and leaving her unfulfilled and not inspired by her amazing business she was building, is that she, like millions of others, was living by someone else’s norms. Someone’s else’s standard of how life “should” be like. Balance is not a place without friction, without challenges.  Balance is a place designed and birthed from your values, not based on the projections of other people’s values or social norms. How much you work. How much time you spend with your family. How you take care of your well being, could be questioned by everybody, but it has to come from you and your design. My life is not like anyone else’s. There may be similarities but it’s still fingerprint unique according to our values. We WorldSchool our kids. And in a future episode I’ll go deeper into what that means how we do it. We travel a lot. We can work from anywhere. We’re not tied to a particular place. But we do know we want to live where it’s sunny most of the time and has palm trees. Our team is also mobile. Most of our lunches and dinners we eat together. We work and travel together. It’s part of our kids schooling. I was not lucky or privileged. This is by design. This is how I wanted it to be. I didn’t want to work from home or in a remote office by myself and only see my kids and my wife for an hour at night.  We focus on the same thing I teach inside of our community which is our 3 core pillars. Family, business, self.( Self is our personal growth and physical well-being). This is what we keep focusing on. If it’s not contributing toward it, it’s usually not something we put a lot of energy toward. The biggest takeaway I want for you today is that there's no one life or one business that fits all...or some magic formula. Your life and business is your design. Can you pull inspiration from others? Of course. Just like cooking, there are lots of ingredients to choose from but you can mix in so many ways. Not only that, the ingredients and the amounts and spices will vary, even if you follow a recipe. That’s totally. The key? Don’t feel trapped or forced to follow or subordinate to someone else's expectations. You’re free to make it just the way you want it. Cool? Here’s what I want you do until we talk next time… Start observing your habits. Specifically, your thoughts, emotions and behaviors that are limiting you or causing you to feel stressed. Just notice and be curious without judgement. Ask yourself, “If I didn’t feel stressed, or overwhelmed or worried about this, what would life be like? Whatever images or thoughts that are generated from the question, allow yourself to feel grateful and enjoy that future right here right now. He

Let me ask you what do you do, when you have great ideas, a great vision and you want to make amazing things happen in your life, but you’re just not moving there fast enough? Maybe sometimes you feel like you don’t have enough energy, you’re working hard all day long, you come home, you family wants you, your spouse wants your attention, you want to be a great husband, a great wife, and you want to be present with your kids. How do you do it all? How do you make you dreams a reality? In today’s episode I’m interviewing entrepreneur Jay Altman, proud father of 4 kids, married to his wife Kelly of 14 years and together they’re owners of four businesses. Jay grew up very poor in a small farm town in northwest Indiana and is now a self-made millionaire and Author. Jay has guided top level entrepreneurs and executives to achieve phenomenal financial success as well as how to find fulfillment in life. He teaches how to leverage the power of the brain and how to maximize its potential. He’s a master at teaching how to compress and leverage time to accomplish rapid results. He is going to share of cutting edge strategies and tools on how to create some impressive changes in your productivity and performance. Let’s jump into our conversation.

What if your desire to grow your business was costing you in more ways than one? How do you remove overwhelm and stress? Follow as I share what happened to me. If you enjoy this, share it with someone who could benefit as well. --Transcript-- In 2016 I was in 3 different masterminds, at the same time. All I wanted was to accelerate the growth of my business. What happened was the complete opposite. What’s up my friends, this is Satori Mateu and welcome to a brand NEW episode of Halfass to Badass… today I want to talk to you about the smorgasbord of life and how it can either slow you down and create overwhelm, stress and apathy, or save you time, help you compress time and accelerate you on your path to fulfillment. The idea of a Smorgasbord actually originated in Sweden. Pronounced Smörgåsbord in Swedish. And in case you don’t know what it is, it’s a buffet-style feast of multiple hot and cold dishes for you to choose from. It could be so yummy and if you’re really hungry it’s definitely the right place to be. You may wonder, “Satori, what does a smorgasbord have to do with growing my business?!” I’ll tell you, but first, understand, it could also have the complete opposite effect of satisfaction and fulfillment. A lot of times, when you don't know where to start, and you’re starving you can get information overload, which can cause a lot of different problems. Instead of walking away with a satisfied tummy, you're so full and nauseous that you can't fit another piece and you feel like you don't want to eat ever again! Can you relate? Ever ate too much. Ever let your eyes do the eating? You know what I mean? This could so easily happen in life and your business. How do you know you're making the right choices? How do you know when to start? How do you know who you should hire? There are so many opportunities, so many possibilities, right? If you scroll through Facebook or your Instagram feed you will see all the promotions, right? all the ads that will tell you how amazing that program is. I know, they sound so sexy, they sound so good, like they are the best solution for you. Are you with me? How many times have you seen a commercial, and thought to yourself, “I really need this thing? this is perfect.” Once you got it you never even looked at it. I was talking to a client a few days ago, when she said to me, “I'm thinking about going to this retreat…” and the rest of the conversation she was trying to sell me why her going to this retreat what's a great idea.   I said, “Stop, I hear that you want to go. I also hear how you want me to say it's a great idea. But it sounds more like a distraction from what you really need to be doing right now. You simply have three areas to focus on right now;  Grow your business. Grow your marriage, and grow your health. You have all the tools and strategies to do that right here right now. And this is why you hired me. You hired me to keep you focused. You hired me to keep your mindset on track. I'm sure the retreat will be wonderful, and you’d enjoy it, but it's a distraction, and I'm here to tell you the truth.” It’s so easy my friends to get hooked and sometimes not do what is essential. In 2016 I was in 3 different masterminds at the same time. All I wanted was to accelerate the growth of my business. Sounds smart. Nothing wrong with that. What happened was the complete opposite. Stagnation happened. I was paralyzed with information overload. It felt like I was off to a new city every week. Even if I wanted to get something done, I got nothing done, I felt like I was on a treadmill chasing the next level of success. My wife loves staying home with the kids but me not being there created a lot of tension since I was not able to be there to support her or be present with my family. Some months I was gone 3 weekends in a row, hopping from one mastermind retreat to the next, which obviously didn’t leave a lot of time for my family. I mean, a quick Facetime goodnight wasn’t enough for them. I was spending so much time and money on these programs, and if you have followed me in this podcast you know, I’m all about mastery and being a badass, but I wasn’t even halfassing any of the programs. I wasn’t giving any of them the attention and focus they required. On the outside it looked like I was really successful, traveling everywhere… meeting with highly successful entrepreneurs and business leaders but the fact is, I was getting nothing done in my business. Was I making money? Yes, but that is not the only measure of growth in your business. My family was suffering, my wife and kids rarely saw me (and when I was home I was trying to catch up on the things I didn’t implement for my business while I was on the road). My body was falling into pieces. I went to the chiropractor several times a week. I couldn’t sleep. My neck was tight. My back was hurting. I had a chest infection for months. I felt like I had this huge weight on my shoulders. I couldn’t satisfy anyone because I was spread way too thin. The fact is, had I focused on only ONE of these masterminds, and utilizing the coaching and support that was available to me, I would’ve most likely achieved what I was looking for. Instead I was on a never ending treadmill. Each program had its own value, no question about it but it’s like that smorgasbord, when you try mixing all the foods together, over consuming, you end up sick, or stressed or overwhelmed. This is one of the core principles we talk about in our community… because if you want to reduce time and accelerate growth you must reduce friction. Remove the areas that slow you down. I was looking at so many different places for information and it made me paralyzed… I would mix one principle from one program with a strategy from another and optimize none. I decided to focus on ONE program, and not being seduced, exhausted, and overwhelmed… I basically went on a mastermind diet. And focused on creating what I wanted for myself, and my family and my health. I created for my people, for my tribe what I had always wanted. A place where they could focus on growth and results as suppose to just more consumption of information. Focus on what they want without the distractions and being hooked by the new sexy thing. Instead of consumption mode I went into creation mode, to create the very thing that would help my clients avoid the overwhelm and stress I was experiencing and instead be focused on making progress, real progress, not the illusion of progress that can happen when we’re stuck in “busyiness”. I have them stay connected and focused on their core areas of life and business so they make consistent progress and can grow. Don’t just mishmash things together because it will just become a jumble, a mess and confusion that will just slow you down. You got to Focus and commit… on what’s relevant right now. It’s not always easy… I know. It can be hard… Thinking the grass is greener on the other side. It’s not greener on the other side… but just like the smorgasbord it’s easy to get seduced, right? Letting your eyes do all the eating. So to speak. What happens? You get sick because you eat too much, and mixing food that don’t match. Individually they could work, but you have to focus and commit on the essentials. On the things that matter. And you need to learn how to evaluate that. The ads sound sexy, and there are some great marketers out there but I learned that if I don’t implement the stuff I already have, this other new sexy program that is being waved in front of me is just a seduction and will just waste my money and be information on my computer that will never be implemented. My kids are getting more from me. I’m a more present husband. The constant exhaustion is lifted. I sleep better. I’m more focused. My chest congestion (that was stress related) is gone. I stop to notice my kids different personalities as individuals. I stop and take the time to really see their expression in their eyes without rushing to the next thing. Hey, if you’re thinking, “I want some more hands on training. I wish I had someone who could keep me accountable, keep my mindset straight and help me grow.” and if you want to be part of a community of badasses just like yourself, you can go to HalfasstoBadass.com and join the wait list because we are in the middle of creating something super cool, and if you’re liking this experience, the community we’re building will blow your mind, for sure. We haven’t officially opened the doors, yet, but by getting your name on the VIP list, you will be the first to know when we go live. Sound Exciting? We’re very excited. Actually, the more accurate word would be inspired. I can’t wait to share this with you. So it’s super easy just go to HalfassToBadass.com and get yourself on the VIP waitlist. Talk soon!

Welcome to a brand new episode of Halfass to Badass. What do you do when the odds are stacked against you? When your back is against the wall? When it seems like all your resources are gone, and your family depends on you for their survival? How do you deal with the stress, and overwhelm while still keeping your family together? In today’s episode you will hear me interview an amazing entrepreneur, father and husband, Chris Tidwell who brought his family to a new country, starting totally from scratch, hardly being able to put food on the table, or pay the rent, to making over 400 million dollars in sales. Listen to this inspiring story. Let’s jump into the interview...

Description: Once we’ve set an outcome, a goal, a target, how do we predict its achievement? How do we influence ourselves, our family, our team or our clients to consistently move toward the achievement of the target, the big G, the big important goal? How do we make sure we won’t lose momentum or get stuck, or get into the all familiar excitement of the idea of the goal, just to have it wear off and become just another disappointment? Here are some of the awesome things you will hear in this episode: Find out your path to close the gap of your most important targets. Find out how to make sure your goals are not just hype but actually happen. Learn how Satori took on one of the most challenging industries to succeed in without the key skill required to win. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. Once we’ve set an outcome, a goal, a target, how do we predict its achievement? How do we influence ourselves, our family, our team or our clients to consistently move toward the achievement of the target, the big G, the big important goal? How do we make sure we won’t lose momentum or get stuck, or get into the all familiar excitement of the idea of the goal, just to have it wear off and become just another disappointment? Hey what’s up my friends, Satori Mateu here, welcome to a brand new episode of Halfass to Badass. This is part 4 and the FINAL part of our Dominate 2019 series which is about finding the key activities to predictably hit your targets, how to use your brain for maximum achievement… If you haven’t listened to the previous sessions of dominate 2019. Go check it out and make sure you do the assignments because it will not only make a lot of sense to you but you will also be able to make significant progress. Sound good? Before we get into the training l want share with how I implemented this in my life in a couple ways… In 2001 I decided I was going to record a musical album. I wanted to become a solo artist. There was just one problem… I didn’t know how to sing. I never really sang growing up except I really wanted to. As a teenager I was in a band where I played guitar and they always told to me not to sing. The only place I sang without people making funny faces was by myself in the car. I was very self conscious about it. I always dreamed about being able to belt it out. I mean come on, I grew up listening Bon Jovi, Whitesnake and all the cool 80’s rock, right? But one thing I had learned being a world champion in Karate is, always learn from and train with the best. And I remembered when I was around Tony Robbins that he had this vocal coach that was supposed to be the best in the world. Well that was not an understatement. He’s been the vocal coach to every famous artist you can imagine, from Michael Jackson, Def Leppard, Eminem, Chicago to more current artists like Selena Gomez, Gwen Stefani, Demi Lovato, Lady Gaga. He even taught Bradley Cooper to sing in the movie a Star Is Born who had no vocal experience or talent at all if you ask him. I knew what I wanted. The target was clear. I was focused. But if you know what you want, even if you know why you want it, but you don’t take any action, more important have specific, strategic activities you consistently implement, the chances of getting what you want is just a fantasy. I booked a private lesson with Roger Love every week for almost two years once a week, sometimes twice a week. And he wasn’t cheap, I can tell you that. But this was important to me. I would do his vocal warm-ups every day. I would block time to sing by myself for two hours every day outside of my lessons with him. I would sing on the drive to and from his lessons. I would record my voice and listen to it. Most of the time I didn’t like how I sounded, but I kept practicing, kept making adjustments I would sing after famous male and female voices to get a bigger range in my voice. In 2003 I released a musical album. I recorded ten songs. I wrote the music, the lyrics, played the guitar, and the biggest part of all, I sang all the songs. I had a single playing on the radio. Focus without execution leads you to a town called nowhere. Let’s jump into the training, and get clarity on how to close the gap on the goals you set. How to go from living in a fantasy to an actual achievable experience you can enjoy. Oh, before I forget, I got two cool things for you. First, if you listen to this and you’re thinking, “Hey I want some more hands on training” and you want to learn more and be part of a community of badasses just like yourself, you can go to HalfasstoBadass.com and join the wait list because we are in the middle of creating something super cool, and if you’re liking this experience, the community we’re building will blow your mind, for sure. We haven’t officially opened the doors, yet, but by getting your name on the VIP list, you will be first to know when it’s live. Sound Exciting? We’re very excited. Actually, the more accurate word would be inspired. I can’t wait to share this with you. Second, at the end of today’s episode I got a surprise, so stick with us to the end. Now, before we jump into the training… here’s the intro, let’s do it. Ending After Training... Awesome! How’d you like that. Hope this Dominate 2019 4-part series has been valuable for you, and that you got some clear insights. More important, that you implemented what you learned. Did you stop and do the assignments? Did you answer the questions? If you didn’t get to it. It’s so easy to put things off, I know. I don’t know how many times I’ve listened to amazing information and then done nothing with it. Listen, this is the key if you want to close the gap to your most important goals. Anyway, if you haven’t set goals that are in alignment with your values, go back and listen to part 2 of this again. There are some additional key concepts to talk about here, that matter. One is to create a scoreboard for yourself or your team. If you don’t know how to win and if you don’t know where you are (if you’re winning or losing it becomes really tough to stay on track or even keep going. I mean, just imagine going to a game and there were no scores. You’d probably lose interest pretty quickly.) Second, key principle is time blocking. If you want to make massive progress toward your most important targets and get there, you want to make time blocking one of your non-negotiables. This means blocking big blocks of time daily toward what you want. And you protect that time with your life. Like I did with my singing. Same thing when I wrote my book. Or creating this podcast or anything else that matters in my life. You want to do the same for the things that matter to you. Ok, remember I said I have a surprise at the end of today’s episode. Well, I intend to keep my promise. If you thought this training has been powerful and you want the complete recordings of Dominate 2019, including the Q&A, and the assignments that came with the training, I’ve made them available to this Badass community. You can just go to SatoriClass.com but that’s not all, when you get Dominate 2019 today, you will also get a special invitation to be my guest in our next LIVE training of Dominate. How cool is that? Again, just go to SatoriClass.com and get Dominate. In Next episode of Halfass to Badass, I have a special guest so make sure to tune in. Talk to you soon.      

DESCRIPTION       In today’s episode you will hear how get clear on what kind of goals to set. You’ll also understand how to be inspired from within and how to now be distracted by outside demands or let it stop you from achieving your goals. Here are some of the awesome things you will hear in this episode: Here are some of the awesome things you will hear in this episode: Find out how to set goals that matter without ever having to motivate yourself to follow through. Find out how to the keep components to to set and reach goals successfully. Learn how to take part of a community to help you stay on track and continue to make progress. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. How do we set goals we are compelled to move towards? How do we make sure we take consistent action toward our targets without needing outside motivation or reminders? How do we relentlessly keep hitting our targets and stay on track without distraction, with minimal friction and without being swayed by other people’s demands? Hey what’s up my friends, Satori Mateu here, welcome to a brand new episode of Halfass to Badass. This is part 3 of of our Dominate 2019 series which is about setting targets and know how to predictably hit your targets without hard work and the 24 hour hustle mentality… If you haven’t listened to part 1 and 2 of dominate 2019. Check out episode #14 and 15 as I believe it will give you a lot of clarity and aha’s. Sound good? My whole childhood was filled with memories of being broke, broke on multiple levels; broke struggling not having enough money, broke struggling to keep my family together (my parents divorced when I was five, always talking shit about each other, putting me in the middle and trying to get me on their side. Later in life they became close friends. My mom even sat at my dad’s bedside when he was in a coma dying in a hospital) I didn’t grow up with a model for success, but I knew there was more to life so I made a commitment to learn everything I could in the area of human development, business growth, health, relationships, productivity and so on. But as I started studying change work, success and how to create fulfillment and how to achieve meaningful things, I realized that there was a lot of mixed experiences with setting and reaching goals and outcomes. I noticed a lot of people setting goal and not achieving them, I also noticed the resistance to even setting goals to begin with. And I also paid attention to when I set goals that I achieved and when I didn’t and what was the difference? Why did follow through some and not others? Why do you follow through on some goals without any resistance while others feels like you can’t even get started? Let’s jump into the training, and get a sneak peak on what I believe are the critical components to succeeding long term. If you listen to this and you’re thinking, “Hey I want some more hands on training” and you want to learn more and be part of a community of badasses just like you, you can go to HalfasstoBadass.com and join the wait list because we have not officially opened the doors, yet, but by getting your name on there, you will be first to know when it’s live. Sound Exciting? Now, before we jump into the training… here’s the intro, let’s do it.

Ever wondered why you say you’re going to do something, “I really should do this” and still don’t do it? Why some things are a real struggle and you have to force yourself to get it done? Have you also noticed there are certain things nobody has to remind you or motivate you to do? This episode will give you the answer...   Here are some of the awesome things you will hear in this episode: Find out what your REAL values that drive you everyday and own them. Find out how to remove the roadblocks that stops you from focusing on the right things, Learn how to take things that so easily can leave us feeling guilty because we’re not doing what everyone else wants or demand from us and turn it around. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. Boom! Hey what’s up my friends, welcome to a new BONUS episode of Halfass to Badass. In today’s episode you’ll hear me teach a very important section from a 4-hour training I did for a live audience on New Year’s Day 2019. It’s part two of this training so if you didn’t hear part one go back to episode 14 so you can get the big picture. Part two here is about removing the roadblocks that stops people from focusing on the right things, the things that so easily can leave us feeling guilty because we’re not doing what everyone else wants or demand from us. In this training I help you identify your core values. I use a series of questions I learned from my friend and mentor Dr.John Demartini. It’s a great set of questions to give you clarity. I have removed the live Q&A and coaching, I did a lot of hot seats with the participants but I want to protect their privacy so what you will hear is the training component. My suggestion is that you listen and  go through the training and actively do the work. You may want to stop and take notes after I ask the question. There are some natural pauses in this training. But this is a workshop so let’s get to it…. Before we do… here’s the intro Values are the things you've learned to make important. Values are also the voids in your life. In other words, the areas where you feel things are missing, something it's missing and you feel compelled, you feel driven to fill that void. If I go back to my personal story to you give you a little background, I was not supposed to be here, technically. You may have heard the story, my mom was going to do an abortion, when my grandma walks in and tells her to go home and not do it. Literally, she's on the abortion table. A decision from my grandma and, a decision for my mom changed the trajectory of everything. Right? I'm here, but throughout my life, my mom told me many times  that her life would've been so different, her life would’ve been so much better if she wouldn't have had me. Better education, better job, whatever. Right? I grew up thinking that I shouldn't be here, thinking and feeling guilt, shame, all kinds of things, which led me to minimize and hide and literally undervalue myself and walking on eggshells. I don't know if you know what I mean by that, but you know, walking on eggshells is like you're walking and you're being careful, right? You're trying to not piss people off. You're trying to not disappoint people try and not do things that's going to rock the boat. So I grew up that way in many ways. Even though I also have the other side, which was very unlike this, that inner part of me that was, that was growing stronger, which is like the part of me who wanted to be rebellious, right? A part of me just wanted to do the opposite. I didn't want to tippy-toe. I just wanted to be loud, right? I just wanted to do things to challenge people. I had this great epiphany where I literally saw this stuff. The void was the feeling of not being good enough. The void was this feeling of not feeling that I was worth enough. And that became part of my mission; to help other people own their worth, right? Which also has to do with owning my worth. So it's a void. It's something missing. We work really hard to fill that void, right? Freedom is extremely important to me. Something that I value highly. Freedom to be able to do what I want, when I want with whomever I want, and not having anybody telling me what I can and cannot do. And that's really strong in me because that's a void. There's a perception of something not being fulfilled. So we chase that void to fulfill our values. That's one way of looking at it. So for that point, I want you to think about your values, right? Because values is what you've learned to make important. Like I said, usually based on your voids, and things you believe to be important and that may be missing. So you work to fulfill on those voids. Sometimes that may come from someone telling you, “This is right, this is wrong”. And you learned that if I do what they want me to do, they'll be happy with me. Right? If I please them, they'll be happy with me. They will smile at me. They will tell me, “I love you. I love you son. I love your daughter.” You'll learn to value something because someone else values something. Someone that you respect, someone you admire. Okay? If you admire and, respect someone, you may adopt their values because you believe it will buy you love and attention, respect, safety, all kinds of stuff, right? Therefore, I want you to identify, what are your values? And sometimes, it's not so easy to identify them because we lived for so long with our own values, being dominated by other people's values. Once you remove the guilt and shame, you start realizing, “Oh, I like this. Oh, I want that”. And you start seeing things and experiencing things that you may have denied yourself a long time because you believe, “I can’t”. I can't behave this way because then people won't like me. Or at least they will, they won’t respect me or they may not want to spend time with me”. Right? Anything that's going to try to pull you away from your tribe. But if you believe, and if you think that your tribe, really cares about you, I will like rethink that a little bit because, and I'm not in a bad way. I'm saying they care and think about themselves just like you think and care about yourself. We all have our values, that people live according to their values. Don't ever think for a moment that people try intentionally to live into your values. People live into their own values. And some of them will meet somewhere, right? They’ll be able to coexist, which is great because that way you can contribute to each other. But people try to fulfill their own values, not yours. And that's sometimes, it’s like taking a cold shower, right? It really wakes you up when you start seeing that, and it's not a bad thing, right? It's not a good or a bad thing. It's just a way for you to realize that you're going to want to fulfill on your values, on your voids, on your desired targets. While others are going to try to fulfill on their desire, their voids, desire and targets, right? So just get connected to what that is for you. So here's what I'm gonna do. I'm going to ask you a few questions and I want you to go grab a pen and paper, quickly. Or write on your phone, or computer. Capture this. I'm going to ask you a few questions and I just want to do, to be as present and as as honest as you possibly can. Before we, get started with the questions, I want you to just stand up for a moment. Stand up wherever you are right now, stand up and shake your body. Shake your body out. And what I want to do for a moment, really quickly, and if you don't know how to do this, just trust yourself. Listen to your body and just go with it. So we’re here right now. We're going to stand up and you can stand right now like you feel complete certainty in your body. Complete certainty. Stand like when you're complete conviction in your body and you don’t question anything. Stand the way you stand, when you feel complete conviction, when you own your body breathing, the way you breathe, when you have complete conviction, when you feel unshakeable, when you're standing strong, breeding tall, and put the look on your face like when you have certainty, when you have conviction, when you feel guided. Stand they way you stand  when you know you are unshakable, where nothing can stop you. I want you to breathe the way you breathe, when you can feel it. I want you to stand that way right now. Breathe it and feel it. Put the look on your face when you have that and if you need to just put a smile on your face. Put a smile on your face like when you own it, when you know, when you have conviction, when you have certainty, when you have zero question in your body. Just own yourself right now. Own yourself at this very moment. And what I want you to do, and we just going to take a few seconds on each one. About 30 seconds in each one. Just so you get to yourself to think and just write them down, right? And this is not meant to be the only time you do this. I want you to go deeper with this stuff but for the sake of our training and you being able to do this. I just want you to go for it. Okay? So grab a pen and paper or your computer or your phone. And what I want you to do right now is to stand up or sit down with energy, and I want you to answer the question... How do you fill your space? And what I mean by that is the things that really matter to you, you don't hide, right? The things that matter to you, you keep around you, right? Like I have medals from when I became a world champion in karate from all of my years of competing, right? I have all these medals. I don't have them, in sight. I don't have them on my desk. They’re somewhere in some box, somewhere. Because they're not relevant. They don't really matter to me right now. The things that really matter to you, you have around you. Because if I lo

DESCRIPTION       In today’s episode you will hear how to dominate your life and business and not be dominated by it. You’ll also understand how to pick the right targets, the right goals and why so many of us struggle to achieve them. Here are some of the awesome things you will hear in this episode: Find out the what the people who win BIG today think and how they act differently. Find out how what you can ALWAYS do to get yourself out of the whirlwind of the day to day. And see how Satori reveals the secret to setting the right goals. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. INTRO… We have a problem that most people don't know they have and it's causing a lot of pain for business owners.It's causing pain for leaders for individuals for moms and dads in how they raise their children. Boom! Hey what’s up my friends, welcome to a new episode of Halfass to Badass. In today’s episode you will hear me in a training I did for a live audience on New Year’s Day 2019. It’s a training I’ve done every New Year’s Day for a few years now to get people to Dominate their life and business and take command right off the bat on the first day of the year. I know this is the day when most people have a hangover or they made a bunch of promises they know they won’t keep. And I want to change that. You may have heard me say that over 50% of Americans make new year’s resolution and already by the time we hit the end of February, only about 20% are still on track. And it just keeps going down after that. Not only did I do a four hour training (this is not going to be 4 hours) I also follow up and keep them accountable and focused every week for 90 days after that. And in this years training we had some amazing results. Some created changes they haven’t accomplished in years. Some may seem easy or small but for others they are huge. The key to understand is that whatever change you’re trying to make big or small it matters, especially, if you haven’t been able to follow through in the past, right? Think about it, most of the behaviors we don’t want we’re addicted to. We either don’t know how to stop them or we think we can’t.    We had a woman from Scandinavia, an amazing entrepreneur create a new morning routine, where she got up two hours earlier (which also meant a different evening routine. She used to go to be 2 or 3 in the morning and fall asleep in front of Netflix) and she dedicated that time in the morning for self care, and she also loves to sing. Much more fulfilling to her,  instead of starting the day with emails and social media, you agree? We had a Russian Entrepreneur that blocked off 4 hours of her work day, the first 4 hours in the morning to get her most important projects done before getting distracted by other people’s demands. She also during these time started publishing by going live on Facebook everyday and delivering her message. And that, was huge for her because that was really uncomfortable and nervous, but she did. Amazing accomplishment. Another business owner started making health a priority, drinking more water, taking daily 20 minute walks and committed to making 2 new business connections every week. These are just a few of the accomplishments off the top of my mind. Anyway, follow along, take some notes, and at the end of today episode I have a special surprise, so stay with me. Let’s cut to the training session, but before we do here’s the intro. --Script-- Okay, welcome to dominate. And this is about the roadmap to your business and your life, your income... Your whole life and your business is all integrated. So I'm not going to separate them. This is all part of your, of your journey, your life journey. This is really a systematic way of taking control of how you think, how you feel, how you behave so you can achieve really what you want and what really matters to you. And this is going to help you put you in charge of your dreams, put you in charge of your goals so you can dominate your life and not be dominated by it. I know you know the word domination, been used in many different ways, but I really, I really mean this in the purest sense. If you don't take control of your thoughts, if you don't take control of your  behaviors, your habits, then someone else is going to take control over them, right? You either dominating or being dominated, right? It's just a law of life. This training, this workshop is for you to make sure that you're not leaving your dreams, your thoughts, your feelings, right? The things you want for your life, “hoping” for it to happen, not something you can look back on and say, “It” didn't happen. All right. And it's also not about beating yourself up. We all have experiences of disappointment, right? Of goals and dreams that have not been met. We all have that. And most of the time it was not even your fault, really. It wasn't. I'll tell you why in just a moment. I want to start off by saying that because we live in the world that is moving so rapidly, right? Yet it may feel like you're standing still. Like you’re not moving toward what you want. Fast enough. That makes sense. Right? We live in this world, where we're, so many of us are overwhelmed, overworked, we're spread thin and we have a million plates spinning at all times, trying to make everything important. And as a result, nothing becomes important. Nothing gets the necessary focus and attention and therefore, momentum slows down or stops, right? And that's where we stop. We beat ourselves up with judge yourself and criticize yourself. We think we should be further along than we are and all these different things that complicate things. So today I want to demystify that and I want to clarify so that there's a way for you to set your intention and your focus on the right things and it's not the right things for me is what's right for you. So the people that are winning in today's marketplace, in today's world, they there are narrowing their focus, they're not going to wide. Everyone else is going wide, and they're lacking precision. So today will also be a small introduction to my precision based growth training. The people who are dominating, and crushing it today, have more of a sniper approach. It's very, very targeted. And everyone else who are, you know, losing battles, getting killed in the marketplace, are setting fantasy goals without a clear strategy for execution. Whether that's in your personal life or whether it's your in your professional life, it doesn't really matter. It's all the same, right? Because it still requires you, it requires your thinking, requires your feelings, requires your behaviors, right? The actions, if you're proactive or reactive. It all matters, right? So if you're caught in the whirlwind, right, of the day to day, you're going to be stuck there just like everyone else. And we need to be able to remove ourselves from that and take control and dominate our own thoughts, our own feelings and behaviors in order to change things. So that's why this really matters, right? Because we have a problem most people don't know about, and I think this is critical. We have a problem most people don't know they have and it's causing a lot of pain for business owners. It's causing pain for leaders for individuals for moms and dads in how they raise their children. The problem they don't know they have is that we've been indoctrinated and trained to adopt others' values rather than our own, right? We're trying to pursue others dreams, believing that they are the right dreams, the right values. And it's kind of a “good girl”, “good boy” syndrome that is dominating our thoughts and feelings and our behaviors and therefore, our results are going to be impacted, or the lack of results are going to be impacted. Right. We've been chasing a social conditioning, a fantasy and you can see it on social media all the time, right? I was having a conversation with a guy the other day, right? We're looking at social media and we see these pictures of these, you know, beautiful homes, beautiful cars, beautiful bodies. These are like moments, snapshots. And we believe this is the life that this person lives. And we don't understand that they have turmoil, they have disappointments, upsets and all these other things. So they put this person or this, you know, this guru on a pedestal, thinking they are a certain way and that they don't have the other side. And if you believe that, this is the time to demystify it because it's not true. We have all areas of life, right? And so we need to start getting clear on that. Even though you know that intellectually you can stop and think about that because you may have been chasing the wrong target. You may have been chasing the wrong goals. And when I say the wrong goals, I'm not saying that they're wrong because in of themselves, they may be wrong for you. And if they're wrong for you, they're wrong, right? If you've been chasing it because other people want you to chase them because your mom, your dad, you know, your boyfriend, your girlfriend, your cat, your dog wanted you to achieve those goals, you're chasing the wrong target. Okay? So this is not about beating yourself up. I want to clarify this. So going back to what I told you in the beginning here about why it's not even your fault is because of this. Because if you have set targets, goals, ideals, right? Social idealism that you have chased. And if you're chasing those because someone told you you should or because you've been so indoctrinated, so hypnotized to believe, to value that thing and you're not achieving it, it's not because you can't it’s because it really doesn't matter to you. You just believed it mattered. But you were chasing a lie. And that may sound kind of harsh to say,

DESCRIPTION       In today’s episode you will hear what happens when a famous personal development guru hides his identity. You’ll also understand how the “shoulds” in your life crushes your success and fulfillment. Here are some of the awesome things you will hear in this episode: Find out the what NEVER to do if you want real success. Find out how what you can ALWAYS count on people doing. And see how Satori reveals what to look out for when going for the next level. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. What does it mean to live life on your terms? To have the life you want? The business you want? The marriage you want? The health you want? Can you really be fulfilled without it? Hey what’s up my friends, Satori Mateu here and welcome to a new episode of Halfass to Badass! Good morning, good evening, good afternoon, whenever you’re listening… Let me ask you, what does it mean when you say, I should do X I should do Y I should do Z? If you live in the world of, “I should do X” meaning, I should be a better husband I should be a better wife, I should a better mom, dad, I should be a better leader, I should eat better, I should workout, I should work harder, I should be a better marketer, I should love sales I should be a better “whatever”. I means, you're not living according to your values, according to your standards. According to what YOU want your life, your business your health to be about. What it really means...you’re living in reaction to other people’s demands and expectations. That my friend, will never leave you fulfilled, never give you the life you want. It will always leave you unfulfilled, unsatisfied and empty. Think about it...People will always tell you what you should do, how you should live, what you should focus on, what you should pay attention to, how you should run your business, where you should live, What kind of partner you should be. How you should parent. what you should think, feel, or behave like. People will should all over you. And I know you do that to yourself as well. People don’t do that because they’re mean, a lot of times they are well meaning people. But a lot of times people do that because they want you to live according to THEIR values, based on what THEY have learned is the right or wrong way to live, to think, to do business, to take care of of your family. Sometimes you believe that s*** because you believe it's the right thing, because you don't know clearly what you stand for what you want. And you believe, if I do these things, I'll receive the appreciation, the respect, the acknowledgements from my your peers, my family, my friends. People will love me. That's just not true. They’ll be happy, satisfied, there may not be friction, because you’re doing or behaving according to their blueprint. So, you may feel appreciated for a moment, but it’s not real. You’re not living your version of your life. You’re a puppet. If that pushes some of your buttons. Good! I don’t want you to sit here passively and unmoved. What a waste, right? Listen, stay with me. This is for you. A lot of our clients who come to us have done a lot of personal development work, they have invested a lot time, energy and money both into their personal growth as well as their business growth, hired the gurus, right? And they followed the step. But still something is missing, they're not achieving what they want. I don’t want that for you. Understanding something conceptually is great, but it’s not the same as living it or being it. I was speaking to a new client the other day, she’s a successful entrepreneur, a mom of three girls and her husband has a successful business of his own. But she’s struggling because she knows she has so much more to give, she’s reached a certain level of success and now she’s stuck trying to figure out her next level. And she says, “I've spent all this money on courses, seminars, conferences. I’ve done a lot of personal development work, hired business coaches and, I’ve even joined high level masterminds where I’ve paid $25,000...” I said, “Stop. You haven’t gotten the results you were after, you feel disappointed, you’re frustrated, you’re still stuck, you’re overwhelmed and your spouse thinks you wasted your money.” She starts laughing, “I guess this is not the first time you hear this?” “That’s right. They sold you the fantasy that you were going to hang out with this great group of people, (which I’m sure they were) that were just like you and that the “guru” the person selling you on this program was going to hang out with you, teach you their secrets, that you were going to rub shoulders with millionaires and that your life was going to be totally different. I get it.”   I said, “I know. I understand. And a lot of times they puff themselves up (overvalue themselves), meaning charge a lot more than the value they provide. Which really means, the fantasy they sold you and what they actually deliver, doesn’t match. I get it. It happens. It doesn’t mean that everything and everyone out there is bad. That’s not what I’m saying. There are some amazing teachers out there. But you gotta be selective. “Here’s the thing”, I told her,”If you listen to anybody telling you what you ‘should’ do, and don't think for yourself (and align with what matters to you), you’re going to spend years trying to achieve something they want, instead of achieving something you want to achieve. I’m going save you years of struggle and frustration, of pain, by getting you clear, first on what powers YOU up. Who cares about what powers me up, that’s not going to change your life. We need to  understand, truly understand your real core values, and in order to do that we’re going to need to unlearn who you “think” you should be, or outha be. Because with all the success you’ve already achieved there’s a major gap between what you show the world and who you are when you are alone. Even that version of you (the alone version) is not clear of the truth, is this making sense?.” She’s like, “What do you mean?” “Well, the version of you even in your darkest moments, is based on a bunch of lies and expectations you have on yourself, that you’ve learned, based on how you think you “should be like” or “must” be like to be worthy of the love, appreciation, or respect around you. That’s why you’ve been carrying around the mask for so long. So even when you try to analyze yourself (which I can tell is exhausting to you) you don’t who you are. And how could you know, right? You’ve been told all your life how you “should be” How you should think and feel and behave. Right? How you should run your business,  how you should parent your girls. And if it’s not your family and friends, society, social media, the news, the government will be quick to tell you. Are you with me?” “Yeah, I have a lot I want to accomplish in my life, I have big vision. I’m passionate. I don’t want to be stuck anymore. I want my husband to support me. I don’t want to be in a battle feeling like a bad mom or wife, that I have to sacrifice one or the other.” “Yeah of course you don’t. Which is why we have to take control, take command of all those overwhelming pieces that are just looping in your head.Our first step here is for you to evaluate what to focus on, where you get your information, who you need to bring into your life (and save you decades of struggle) which is why you hired me, and we need to clarify and understand what YOU want to create and build, what really matters to you and what’s going to fuel your fire without all the should’s.” Our first week working together was all about unlearning, unwiring all the crap, all the shoulds she had been driving herself nuts with for a lifetime. (Things she didn’t do anyways, but thought she had to). Are you getting this? Let me ask you, what are the things you think you, “should” do or “oughta” do or “have” to do that drives you nuts, overwhelms you, that stresses you out and that you’re still not doing?! But you think you “should”. Or if you’re doing it, you hate it? It doesn’t give you energy, it drains your energy? Slows you down. Maybe you don’t even know why you’re still doing it. Are you following this? When we remove the facade of how you appear to the world and uncover the version of you that you feel aligned with, this is when you become unshakeable, this is when your badass life is even possible. There are so many leaders, so many presenters, thought leaders, experts, entrepreneurs who have a built an identity in the world of how they “have” to show up and so they have this massive inner conflict because they feel like a fraud. Their whole persona is built on being, “Mr or Mrs, “Success” so when they go home to their families, they have to deal with this other person who is aggressive, emotionally unstable, and this my friend, creates conflicts and destroys families. And it doesn’t have to be this way. I was working with a very big personality, a very famous and successful personal development and business guru. And on stage he was always portraying this flawless personality but behind closed doors he was explosive and hot tempered. He would lose his shit on his family. Then he felt guilt, shame. Judged himself. And it created a lot of friction. This is not unusual. It’s very common. The problem is not the actual behavior is that he felt forced to hide it. All this shame around it, “What are people going to think about me? I should be this kinda well put together successful person that everyone sees. But I’m not.” All this internal turmoil and conflict. Once we started closing the gap of thi

DESCRIPTION       In today’s episode you will hear and uncommon truth as to why most people are unhappy, dissatisfied and unfulfilled and how to shift it. You’ll also understand how to unveil the mask. Here are some of the awesome things you will hear in this episode: Find out the what NEVER to do if you want real success. Find out how how a simple truth can change it all. And see how Satori reveals the 3 steps to lasting fulfillment. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business.  --Script-- Good morning, God evening, good afternoon, whenever you’re listening to this… How are you doing? Really?! Think about it... I’m asking because I’m here to inspire you to be self-aware… to have some introspection, to be present, to get a clear perspective and not just be on auto pilot. Is this making sense? I’m here to inspire you and challenge you, because that’s where the growth happens. That’s where progress lives. Yes? Now, let me ask you, how many people do you know that talk a big game? Think about it. If you’re anything like me you probably see and hear this all the time, don’t you? Because we live in a world of mediocracy, our system is built on rewarding mediocrity. I see people all the time that say, “Satori, I want to stop overdrinking”, “I want to lose weight”, “I want to make more money”, “I want a great marriage”, “I want a great business”, but they’re stuck, talking about it, they’re stuck, complaining about it, they’re stuck pretending. They don’t have the drive and hunger to follow through. Do you know what I mean?  So I know by you listening right now, I know you’re committed to a Badass Life, you want more out of life, you want to take your life, your business, your health, your income, your marriage to the next level, right? You’re not settling. I mean come on, you wouldn’t be listening to a podcast about being a badass, otherwise, right? You’re investing your time, energy and emotions to be here with me right now. You’re choosing to be here right now, right? You could be doing ANYTHING else, but you’re not. You’re listening to me right now. I don’t take that lightly, and neither should you. I appreciate you investing in you. So let’s take being present to a new level, shall we? Is that cool with you?  We all know we need make decisions to invest in ourselves if we want to make real progress, make real transformation and growth happen, isn’t that true? So before we get deeper into today’s episode I just want to start by acknowledging you and say, I am really grateful that you’re investing in you right now. I’m grateful to be able to share this moment with you. So acknowledge yourself for being here… come on you can do it! It’s not corny or silly. If you haven’t listened to other Halfass to Badass epidodes go back to episode one and you will know why I’m doing this… Today, I’m going to reveal a secret, but before I do…  Let me ask you a question… and I want you answer as honest as you can. Do you want more...? Really! I know you want more! You want more out of life. More out your business. More out of YOU?! More energy. More Productivity. Better focus? How about your relationships? You want to STOP fighting (arguing, being disappointed, getting upset) and having conflicts with the people you actually love? You want to be happier, more fulfilled? Of course you do or wouldn’t be listening, right? It’s healthy. It’s how you were born. It’s your design. To grow. To evolve. People tell me all the time, “Satori, I want to make more money”. Or they say, “I’ve made the money, I have all the toys, why am I still miserable?” “I want to find true love.” “I keep pushing and pushing and no matter how much I succeed, no matter how much I accomplish, I feel like something is missing. I am tired man of wanting life to be a certain way and not getting there.” “I want to stop fighting with my husband.” “I want to stop arguing with my wife.” “No matter what I do, it’s never enough. I can never make her happy. I can never satisfy him.” “I don’t want to be angry and frustrated with my kids all the time”. But you know what? It’s like I said, most people just talk about it. And I have discovered something REALLY important: Wanting it just isn’t enough. The fantasy is NOT enough! If it was, we’d all be millionaires, billionaires... We’d have perfect bodies, be superass happy Have amazing kids that always do what we want and the love of our lives right next to us. The truth is…. Most people are NOT. After working with hundreds of thousands of people from more than 80 countries, to be specific I can tell you with absolute certainty that… Most of us are unhappy (dissatisfied, unfulfilled) Stressed Depressed Angry all the time Disappointed Addicted to food Alcohol, sex smoking, coffee Maybe other less obvious drugs… Anger, control, power With NO IDEA, how to escape the pain. WHY are most of us not where we want to be? And is not the first time we ask that question And it’s not the first time we look for a solution either To feel happier, right? To be more successful. Because we all want to feel more... More fulfilled and find a deeper meaning in life. And I’m NOT talking about the fleeting moment that feels like happiness, But isn’t. The one that comes from sex, alcohol, shopping or other forms of entertainment or addictions. I am talking about what creates that SUSTAINABLE long lasting genuine fulfillment that just keeps growing and expanding – EVEN during tough times. When is it your time? I believe this is your time right now. So what’s missing? And when I ask that question a lot of people get bothered because they are confronted with a primary fear that life will never be what they’d hoped for. And we’re constantly comparing our lives for significance. Think about it… We work so hard to show others how perfect our lives are—how special we are. It’s so conditioned into our culture. It drives me nuts, how insane it has become on social media. Who has the biggest mansion, the most expensive car, the hottest wife, the perfect kids. “Oh you have that… just look what I have. I have a private jet and look how fun my life is”. Nothing wrong with having these things. It all depends which lens you put it under. People get so sucked into it. Marketers use it all the time to position themselves. Magazines, commercials and people all around us love to show off this perfect family or lifestyle – that we have our shit together. But most live in an illusion, trying to paint a fantasy that is not real—for one primary reason—so that others will like us, appreciate us, respect us and think we are great and worthwhile. We work so hard hiding who we really are, how we really feel and defend that image until the end. We want to live the life we see in magazines, on Instagram, on social media, period. And when it doesn’t happen we get extremely disappointed. It’s a trap! I’m going to tell you something, most people I work with are not like everyone else. They’re searching, they have this gnawing feeling that there’s something else, that there’s more. They have this entrepreneurial mind, but they don’t know how to break out of the mold, to remove the facade. There is a difference between how they appear and how they live. Who they are. Do you know what I mean? You know what I’m talking about? They want to break free from the chains of their past. They’re tired of wanting their life to be a certain way, but not feeling they are getting there. But they know there’s a next level for them. If you’re like many people I know you can relate, can’t you? I wasn’t always the most sought after and highest paid turnaround guy, mentor, consultant and advisor; helping people to go from a Halfass Relationship to a Badass Relationship, or from a Halfass business to a Badass business, simply put, I wasn’t always the guy taking you from a Halfass mindset to a Badass mindset. I’ve been blessed and had the opportunity to help over a million people from 80 countries around the world with my message and at this point in my life I would have to be an idiot if I didn’t see patterns in human behavior and the pain so many people live with, but pretend doesn’t exist. As many of you may know I have been fortunate to have Tony Robbins hire me to increase revenue and helped build his brand, and I helped spread his message around the world for many years.   I’ve also worked with many other experts and thought leaders behind the scenes, who I thought had extraordinary principles. I even moved my whole family to Georgia one time, so I could drink the knowledge straight from the well. That’s my level of commitment and dedication to you and all the people I have the opportunity to serve at a deeper level. Unfortunately, a few months into it was revealed to me he was not living the way he was teaching and he wanted to control everything I did. Not very productive, and also not possible when one of my highest values is freedom. So I packed up the car and a U-Haul and drove my family across country and to California, which has been my primary home for the last 25 years. And it taught me an important lesson, even the gurus we put on pedestals have flaws. So don’t put them on pedestals. But it didn’t start this way… I remember sitting in my one-bedroom apartment, in Stockholm many years ago. I had just come out being locked up in a mental hospital for two months because my friends and family thought something didn’t seem right. I was talking about things they’d never heard me talk about. And of course, when you get locked up, they work hard to keep you there. When I got out my dream of becoming a professional mus

DESCRIPTION In today’s episode you will hear how your success is predictable when you understand this simple, yet, not so commonly practiced principle. You’ll also understand how to quickly fix your biggest obstacles. Here are some of the awesome things you will hear in this episode: Find out the what to say yes and no to if you want to achieve massive success. Find out how how a highly successful coach got out of a client dry spell. And see how Satori asks simple questions to solve difficult challenges. So listen here to find out how Satori coaches the best and how you can have an opportunity to apply and talk directly to Satori about creating badass results in your life and business. ---Script--- You’re either closing yourself on why to do something, or you’re closing yourself on why not to. There is no in between. Period. A lot of our clients come to us because they’re already successful and they want to accelerate the growth of their business, they want to maximize profits and maximize efficiency, close better deals. Which is great. But sometimes, they’re stuck, they’re overwhelmed, frustrated and even worry what to do next. So the other day I was in a conversation with a private client, who’s had a lot of success in her coaching business, but she felt stuck, almost on the verge of feeling depressed, “I don’t what’s going on Satori.” Because she didn’t know the next step in her business. Every time she would sit down to do some work, she would start shuffling papers, look at some youtube video or read an article, pace back and forth from her desk to the kitchen, grab a glass of water, have something to snack on, ‘Oh but I got to check my Instagram’ ‘Oh I wonder if so and so emailed me’. She’s like, I’m stuck. I’m feeling overwhelmed, I’m frustrated. I feel like I have no clarity on the next step in my business.” So I ask her, “What’s most important to build and grow a successful business?” “I need clients.”   “Ok. What’s the one thing you can do to get clients?” “I need to make offers and close deals. I need to have conversations with potential clients I can help.” “That’s right. And what’s one thing you can do to make offers and close new business?” “I don’t know. I need to let people know I’m available for conversations, I guess?” “Hmm, you’re such a genius.” I start laughing… “Let me ask you, if we look at this week (it was a Wednesday) and last week combined, how much time has been dedicated to exactly that activity? To make offers, talk to people you can help. Sharing your message and letting people know you’re available. Honestly.” “Maybe 20 minutes. 15?” “Have you blocked specific time just for client acquisition. Just to get new clients? To build relationships?” “No.” “Ok. So the ONE thing most relevant to the growth and success of your business, the life blood of your business doesn’t even have a dedicated day or time on your calendar. Is that right?” “Yes. I feel so stupid. “Well, that’s not making it better. If that was the solution, I would say keep going. But feeling stupid is not the solution, right?” “You’re right. I just feel I know what to do but I’m not doing it.” “I know. Which is WHY we need to understand what is really going on.” You see most people don’t understand consequential thinking. They don’t understand the ripple effect of their thoughts, choices, decisions, their behaviors. They just go on autopilot. Most people don’t STOP long enough to be present and make that evaluation. “Apart from all the obvious distractions, the friction and demands around you, what are you giving focus and attention to?” “I help my existing clients. Talk to them on the phone. Write Instagram posts and do Facebook stories.” While all these activities have their place, what wasn’t getting the focus and attention was revenue producing, income producing activities (it didn’t even have a place on her calendar). When we started to look at what was really going on, it was very clear that she felt uncomfortable talking to new potential clients. She didn’t like selling for several reasons. She didn’t always know what to say, she was worried they wouldn’t like what she offered. She didn’t like the potential risk of rejection. She didn’t want to feel pushy. Do you think they might had an impact on her daily activities. Massive. I get it. These are common worries a lot of entrepreneurs, coaches and consultants have. So I helped her turn that around. And we created a dedicated section of her day to let people know she was available for business. Now what is critical to understand here, is that it’s NOT about time management. This is NOT just about putting it in your calendar, anybody can do that and STILL, not follow it. Right? This is about clarity and precision. We can’t grow without it. Which is why i developed Precision Based Growth. Understanding how you think, how you feel and the consequences of your automatic behaviors is an absolute necessity. Or you will be lost in the lies about external obstacles. Can we bump into external problems? Of course! but if we don’t examine the internal obstacles, we’re stuck for sure. If we don’t have clarity of how we influence ourselves, how we’re closing ourselves to either take an action or not, we’ll just be stuck in self-defeating loops. This is not time management, this is MIND management. How do you take command of the most powerful thing that controls it all? That’s what I help you do. If you’re not making the money you want, enjoying the business growth you want is not because there’s a lack of clients needing your help. It’s not because some course you didn’t take. It’s not because that facebook live that went wrong. You’re just not pulling the right levers in your mind to close yourself on the right activities. I was talking to a friend the other day, and we’re talking about my Halfass to Badass podcast. I  obviously want to give you and the rest of the Badass Nation the best. I want to give you a lot of value, things you can immediately apply in your life, in your business to grow and be successful. I want each episode to deliver a lot more value than what most people would charge money for. And I ask her, I wonder if our community really understands the problem that I solve. Meaning, why would someone hire me. Because here’s the thing right, do I want to inspire you, yes? Do I want you to get tools and strategies to maximize the key levers in your business? Yes. Do I want to help cut the ties of mediocrity? Yes. But I don’t want you to go, “Oh Satori, that was inspiring. Oh man I got some great insights.” NO! I want you to take total command and dominate what goes on in your head. Is this making sense? And I can only do so much talking to you in this form, right? And by the way, If you feel you want some hands on help, and you believe I can help you, I do keep a few open spots available, and if this is something you want, you can go to TalktoSatori.com Again this is not to just have quick chat, right? This if you’re serious of making a real shift in your life, in your business. Just want to make sure I’m clear about that. Anyway, just know that is available to you. If you DON’T have what you want... Don’t have the business you want, the income you want, the marriage you want, the body you want, the LIFE you want... You have closed (influenced) yourself on the wrong things. You have said no to things that needed to be a YES and you have said yes to things that needed to be a NO. What do I mean? You said no to the meeting because you were too tired (didn’t sleep enough), too busy (distracted with non-essential things), you were not prepared and you lost a big client. Maybe you said yes to drinking all night, and woke up the next day with a massive hangover and said no to a cool hike with your friends, you said no to working out, you said no to having fun with your family. . You said yes to the wrong client because you were desperate for money and with that yes, you said no to building the right clientele, you said no to working with people who are the right client for you. Maybe you said no to your spouse who wanted to have a special and beautiful evening with you, but you said yes to scrolling on your phone, you said yes to watching television, you said yes to overeating and getting too tired so you fell asleep on the couch before the kids. Are you following this? Pay attention to what your closing yourself on... your future is predictable if you notice what you say yes and no to. I want to give you something you can start doing right now so you can get deeper experience of what’ve talked about today. Sound good? Write down an area of where you’re making progress toward a result you’re after. (Ex. Maybe you want to have more energy and be healthier. Or maybe you want to to get your business message out to the world. And so everyday you say yes to getting to bed early. You get up early, you drink water consistently. You take a walk every morning. You take daily intermittent breaks where you stretch and breathe. And you can see that by saying yes to these activities you feel healthier and full of energy. If it’s you business message. You’re writing a social media post every day. You make a live presentation on Facebook, Instagram or Youtube every day. You’re reaching out and booking yourself on other business podcasts once a week. And as you’re saying yes to these notice your progress and business growth. On the hand notice an area where you want to make progress and grow but you’re NOT. What are you saying say and what are you saying no to? Remember you’re always closing yourself on one or the other. WHY to do something or why not to. ( with the same example. If you say yes to staying up late, watching Netflix to 1 or 2 in the morning.

DESCRIPTION In today’s episode you will hear a special interview with Geoff Woods Vice President of the ONE Thing and how he lost 40% of his income overnight. You’ll also understand why so many of us fail when we think big and act big and what to do instead. Here are some of the awesome things you will hear in this episode: Find out the keystone habits you want to build and grow your success. Find out how you practically focus on your ONE thing in the midst of the whirlwind. And see how Satori asks Geoff about how he deals with stress and the surprising answers. So listen here to find out how Satori goes deep with Geoff Woods on what creates badass results in life and business. What’s up everyone, This is Satori Mateu and welcome to a new episode of Halfass to Badass. In today’s episode we have a special treat for you. I’m interviewing Geoff Woods, the vice president of the One Thing and host of the ONE Thing Podcast. If you haven’t read the book the ONE thing, it’s a great book that I highly recommend and as you listen to the interview you’ll know why. --Script-- Okay. So welcome Geoff. I'm so happy and excited to have you here on the show. And so before we start, the one question I really liked to ask because we all have different perspectives. What is the difference between a Halfass and a Badass in your perspective? It would come down to, either a purposefulness or intention, you know, kind of kind of the same thing. When I think of halfass I think of somebody or, or actions that are not purposeful or deliberate, you know, just Kinda, you just kind of doing it. You're just going through the motions versus when I think of a Badass, I think if somebody who's intentional in what they do and why they're doing it. I love that. I love that. That's beautiful. So let's get into it. I'd like to know what's your backstory? Yeah, so I, um, today there's a book called the one thing, which is one of the highest rate of business books of all time. It was written by two guys, Gary Keller, who started Keller Williams. It's the largest real estate company in the world and his co-author Jay Papasan. When they wrote the book in 2013, uh, I don't think they realize that it was going to take off the way that it did, but when it did, they looked up and realized, oh snap, there's something here. But Gary's one thing was being chairman of Keller Williams, Jay's one thing was writing books. They needed somebody who is one thing was the one thing. At that time I was in medical device sales and I had always known that I was destined for more. I wanted to wake up and own a business that made a big impact in the world and deliver real security for my family. But I had these golden handcuffs on. I had a good Gig, you know, worked 35, 40 hours a week, made good money, had great work life counterbalance things were great, but I was lacking that fulfillment. And, uh, it took two things happening in my life story that really forced me to make a change in the first was a colleague of mine had a stroke. He was 35 at the time. They remember my wife and I, we had just bought a house in Orange County and just had our first child and my wife had made the decision to become a stay at home mom. And I remember looking at my colleague thinking, wow, if what happened to him happened to me, what happens to my family? That was very unsettling. And then the next week, my company needed to make a change to our commission structure in order to remain competitive in the marketplace. And overnight I lost 40% of my income. Wow. And when those two things happened back to back where I'm already going, wow, I actually have to go to work to earn a living. And then the comp plan gets cut and I have zero control over it. It's suddenly when the pain ratchet it up. And as months passed and we just started hemorrhaging cash in the bank accounts, almost hitting zero is when I finally had enough pain in my life to force me to make a change. Cause it's um, it's uncomfortable to go into the unknown. And I heard this Jim Rohn quote that you're the average of the five people you spend the most time with looked at my five. Oh Wow. These are amazing people. I always want them in my life. And the challenge was I was seeking guidance on how to build a business from people who weren't qualified to give it. I set out on a journey just to upgrade my five. And uh, I met Jay. Pat Has, cause he spoke at our national sales meeting and I approached him when he came off stage and we formed a relationship. And ultimately, uh, my one thing became turning the one thing into our training company. Hmm. Wow. That's very cool. And what, what was some of the, as you were building this thing, I mean, you know, you came into this, like what was the one mental shift that you would have to shift for yourself? Oh yes. In my first 90 days I had a state of the company meeting with my two partners, with Gary and Jay, and this was a defining moment in my life. I was being assessed on three things. There were three things that I had to be able to do exceptionally well otherwise. Otherwise, I was fired. I had to be able to cast a vision for the company because if Gary and Jay had to do the thinking for me, they didn't need me. I had to prove that I could drive revenue for the business and the test was could I generate $100,000 in 90 days or less out of thin air? And the third was I had to prove that I could recruit and retain amazing talent so that we start with number one, because they were ranked in order of priority. I had to prove that I could cast a vision. So I had to create a business plan and get Gary and Jay to sign off on it. Now you have to little context. I've never been a CEO of a company. I finished sales guy, sold copiers and I sold medical devices and all of a sudden I have to sit down with the chairman of the largest real estate company in the world and sell him on my vision to get him to sign off on it, which was very intimidating and I walked into this room. I handed Gary and Jay each a copy of my one page business plan. This is a framework that we teach and it's simply one page because it's tough to be on the same page with your organization if your plan literally doesn't fit on the same page and on it were three things, the three major priorities, and if we just accomplish those would make hitting our profit goals possible. We started talking about number one, Gary and Jay asked a bunch of questions about it. I answered him. I said, are we good? They go. Yeah, and so I went on to number two because that's what was next on the list, right? And pretty quickly Gary started asking more questions about number one. I didn't think anything of it at the time. I just go, oh, he must have forgotten something. So I answered the questions. I said, are we good Gary? He goes, yeah. And so I finished up number two start talking about number three. Gary goes back to number one and at this point I realized something was off. It was like Ben Stiller and meet the parents where he's realizing that he's not at the circle of trust. That's where I was. I answered the questions. I said, are we good? He goes, yeah. I start talking about number three and Gary within 10 seconds stops meeting goes, quick question, do you need to accomplish number three in order to accomplish number two? I said, no. He said, do you need to accomplish number two in order to accomplish number one I said, no. Said the do me a favor. Draw a line between number one and number two we're even better. Rip The page in half. And then he said, what was so profound, Satori, he said, don't even think about number two and number three until you've earned the right to buy mastering number one. Here's why this was so profound, is in that moment I realized my entire career, I had fall trap to the number one life productivity, the lie that everything matters equally. Yes. For you who's listening to this, think about like how you go through your days. Are you really clear on the one thing you can do that would make everything else easier or unnecessary? And until your number one priority is done, do you view everything else is a distraction answer for most people is now that's where I was and that's when the journey began. Yeah, I love that. And I obviously I've listened to the podcasts, you know, for a while now. I mean, how long have you been out now? I mean, uh, the one week we launched the one thing podcast, January of, it's 2017. So hello? Yeah, we're, we've been going at it for awhile now. Yeah. And that's amazing. So I, I've heard the different constants. W, how would you describe the one thing? Concept. I mean people, I know I have, I hear it everywhere, but he was like, you know when your one thing you want but people don't really seem to understand what's, what's the one thing really like what, how would you describe the concept? The one thing is the surprisingly simple truth behind extraordinary results for you. Who's listening to this? Have you, have you ever had one of those days where you were so busy and you at the end of the day you looked up and you thought to yourself, I was so busy, did I get anything done? Right? That's ordinary. That's what most people realize. The one thing is understanding that out of everything that's on your plate in any given moment, there is one thing you can do such that by doing it, everything else would be easier or unnecessary. It's like when you line up dominoes, do you knock down each one individually, right? No, you, you line them up. So all you have to do is knock down that lead one. And what happens to Tori? Don't go down. They all go down. So this is about whether it's in your business, in your health, in your relationships, in your spirituality, how do we get clear on what we actually want the goal and based on that, how do we line up our priorities and our actions so that were so clear on that lead dominant, we can just whack away at that one thing until it falls. Right? Ye

  DESCRIPTION In today’s episode you will hear why we say we’ll do something but don’t follow through. You’ll also understand why it’s so hard to start good habits and stop bad ones. Here are some of the awesome things you will hear in this episode: Find out the key components to grow wealth, creating deep bonds and true freedom. Find out the ONE thing separating the successful from the ultra successful. And see how Satori coached a famous actress to build her legacy. So listen here to find out how Satori successfully coaches the best to achieve their most important targets and how you can do the same. --Transcript-- If you’ve ever wondered, “Why don’t I do what I say I’m going to do? Why don’t I have the money saved that I want? Why don’t I lose weight, stop overdrinking or grow my business? Why do I say something is important but still don’t seem to make time for it? The answers to these questions can be found in this episode. What’s up everyone, this is Satori Mateu, welcome to a new episode of Halfass to Badass. I’m in a conversation with a highly successful woman and to give you an interesting perspective on today’s topic she says, “I don’t know why, but we’re always struggling to build up a nest egg. We have nothing to show for all the hard work we put in.” She’s a famous actress. The defeat in her voice is unquestionable. She tries to hide it with a nervous smile, but her uncomfortable shifts in her chair gives it away. Her eyes are red, the sparkle is gone. The vibrant and confident look she had on the cover of Vogue a few months earlier is not there. We’re sitting in her spectacular backyard with perfect palm trees and ocean views, the sun is shining, not a single cloud, and you can smell the ocean by the light breeze. “How long have you’ve been acting?” “Both my husband and I have been acting for more than twenty years, and we’ve made millions of dollars. Still, at the end of each year, there’s nothing extra.” “You have a beautiful home. Amazing kids. You live in a wealthy neighborhood. You have nice cars.  You travel anywhere you want to go. You’re invited to all the Hollywood parties and red-carpet events. You have access to the best financial advisors. What do you feel is missing?” “We’re just living, with no real direction.” Their three kids go to the best private school. Her and her husband are both actively working actors, they live in a beautiful mansion in Malibu, California. They’re healthy and have everything one could possibly ask for, right? WRONG! If you don’t have what we’re about to talk about, you will never know if you’re failing or succeeding. After listening to her whole story and seeing what is going on, I look at her, and tell her very directly, “You have no clear standards.” She’s like, “Why is that?” I just love it when people are courageous enough to be vulnerable. When they trust and let their guard down. That’s when I can help fast. She leans forward, tilts her head to the side, lifts her left eyebrow, curious about what about to say next.... She really wants to change not only her family’s financial future but she is wondering how she can be the role model she wants to be for her kids and leave her legacy. “Let’s start by looking at you and your husband and some of the roles you’ve both said yes to. Can you start to see a problem here? There’s no real standard. You’re taking jobs you really don’t want. He lets people run all over him. He keeps saying yes—even though he means no, afraid he will lose his job—becomes a victim, and it impacts your finances and your family. The same goes for you. Fear is running the show, rather than a clear vision and standard for what you both want. You’re settling for what is available. Is this making sense?” “Yes, totally.” She starts breathing. Somebody is finally understanding her. She’s smiling, the corner of her mouth wrinkles and she’s starting bounce a bit up and down. “I feel I’m saying yes to certain movies because I know it will pay our bills, but it’s not necessarily what I want. Don’t get me wrong, I’m grateful for the work I get…” “Yes, but it’s not your standard,” I interrupt her. “It’s fear driven—not standard driven. Are you with me? As long as you make your decisions from a place of worry; that you’re not going to get another role or that you’re not going to cover your monthly expenses, that you’re not going to keep your kids in private school, you’re always living in reaction. Can you imagine for a moment how life would be different if you had a standard for the roles you went after, the ones you said yes to…and you had an amount of money (a minimum standard) you didn’t allow your bank account to drop below?” “That would be amazing. That would remove the anxiety I feel when I go into a new project I don’t love—for months—and I think I would be happier all around. I would be a better mom and wife, for sure.” She starts to light up, her frustration and defeat is clearing. We have a very productive conversation that leaves her with a clear, concrete, and measurable set of standards to secure her finances and family dreams. Why am I sharing this story with you? Because… The truth is, when we don’t set a standard for what we demand for ourselves and our environment, we won’t get it. We just won’t. You’ve got to decide the amount you want in your bank account. What’s your minimum standard? Now go do the work necessary to fill your bank account to that level. You say, “This is my standard, this is my bottom line and it can’t go beneath that. I’m going to work my ass off to get above that and never again let it go below. Ever.” It’s not up to the environment. It’s up to you. What would your life be like if you NEVER had to question yourself ever again? If you knew, what you said and promised yourself was going to happen, for sure? If you want to trust yourself then you definitely want to pay close attention to this episode without interruptions. I want you to picture the results you’re committed to, the life you want, and your commitment to a Badass life. And you have to define what a badass life means to you, right? Does that mean being more present in conversation?  Not being a slave to your phone? Being more intentional of how you take care of your health, your sleep, eating habits, spending habits? Is it about minimizing stress, overwhelm and distractions, what is it to you? Here’s why. I have no idea what you feed your mind with; what you think about, listen to, read, or watch. I don’t know what you practice on a daily basis. You see, you have 168 hours per week. Those 168 hours per week include sleeping and everything. That’s 8,760 hours per year. I only have limited time with you, and my job is to find ways to influence and persuade you—to help you dominate your mind—so you can think and create the kind of habits that guarantee you success and it serves you. Think about the number of hours you’ve already spent in your life doing things where you’re not dominating your thinking, not dominating how you feel, where you’re not dominating the actions, the decisions, and your daily behaviors. I want you to understand, for me to be able to rewire your conditioning—to help you unlearn the things not serving you, what’s slowing you down, making you unproductive, lacking energy, and making unprofitable—you really need to get clear about the standard you hold for yourself. Your ability to influence and impact your direction consistently, to consistently make more money, own your wealth, be more productive, have an incredible life—where you embrace all of you—without apologies, is not something we leave to chance, right? We don’t leave it to a maybe. “If I’m lucky” or, “I wonder what’s going to happen today, or next week.” When you’re sowing and you’re sowing daily, you are creating a momentum where you’ll be able to reap daily because of the sowing that you’ve been doing. It’s accumulative. You need to know you actually have control over this thing called money. You have control of your performance. You have control of this thing called serving people. You are in control and can dominate your ability to create wealth in your life. Create deep bonds with people that matter to you. That’s not something you need to question anymore. That’s something you can rely on. You want to trust that you know what to do, when to do it, how to do it and so I’m going to talk to you about how to set standards that give you freedom. You need to understand and know, deeply, your core habits. Do they make you stronger or weaker? More effective or less? What daily decisions are you making, causing you to be stronger, more effective, more productive, think faster, be more confident? Do you have habits that make it easy for you to generate the kind of money you want and make it very hard for you not to? You want to have a consistent and dependable way of doing this. This means, you’ll be able to depend on yourself, right? You need to know who’s going to show up in the morning and not leave it to chance. Why are we talking about this? Because most people live out of control. They are not in command of their lives, of their business or their relationships. They’re not being in charge to influence or dominate their environment because they give those reins to someone else. Think about that. Every day, someone or something, whether that’s Facebook, Twitter, TV, any media, email, friends, family members, co-workers are all trying to grab your attention. Have you noticed that? Advertisers spend billions to control and dominate where you put your focus, true? I’m saying, let’s grab a hold of those reins. Take control of your own environment and time. Be very appreciative and grateful for the minutes and

DESCRIPTION In today’s episode you will hear why so many of us fail to achieve what we want. You’ll also understand why we end up with halfass results and mediocre lives.. Here are some of the awesome things you will hear in this episode: Find out the the difference between a seducer and a closer. Find out the ONE problem brain chemical that gets you into trouble from staying focused And see how Satori went undercover the high-ticket world to understand the truth. So listen here to find out how Satori successfully coaches the best to achieve their most important targets and how you can do the same. ---SCRIPT-- Are you a seducer or a closer? In today’s Episode I’m gonna teach you why so many of us fail to accomplish what we want. Why we end up with halfass results and mediocre lives. What’s up everyone. This is Satori Mateu and welcome to a new episode of Halfass to Badass! So many people try not to sell. “It’s ugly.” “It’s bad.” “It’s pushy.” “It’s manipulative.” “It’s sleazy.” I’m sure you’ve heard them all. Listen, you cannot not sell. You’re either selling me on why to do something or you’re selling me why not to. If you’re not selling your ideas, values, principles, products or services you’re being sold someone else’s. There’s no in between. You’re either selling yourself on why to be a BADASS, to be ruthless and relentless in your pursuit of your dream-life, or you’re selling yourself on why you can’t. It’s a constant… EVERY. SINGLE. DAY. EVERY. SINGLE. MOMENT. So, your ability to close is that moment when you make things happen or not. Either you’re closing yourself to go workout or stay on the couch. You’re closing yourself on eating something that is going to give you energy or something that’ll drain you but seems inviting for the moment. You’re closing yourself on making that phone call or you’re closing yourself on why you shouldn’t. (“Oh, I’m too tired.” “I need to be more prepared.” “I don’t have all the information, yet” “I’ll do it tomorrow.” “It’s too early.” It’s too late”). The closing moment is the moment you choose to either have that difficult conversation with your kids, spouse, prospect, your coach or you distract yourself scrolling on social media, watching TV or say, “I’m too tired.” “I don’t have time.” If you think about your ability to serve people—really serve people—help people, make a difference in people’s lives, make a difference in your life; the only way you’re going to be able to do that is in the moment they, or you, say, “Yes”. “Let’s do it.” “It’s go time.” It’s the moment they give you money or give you something you want for something they want, right? It’s the moment, you put your shoes on and go for the walk or the run. It’s the moment you sit down and write your book, record your podcast, train your team. It’s the moment the value exchange happens. That’s the moment you’re able to help someone. Because of that, we need to understand, until that moment, everything else, everything before that, is just a tease. It’s just a way to get them excited. I call it “Seduction selling.” I remembered when I hired a coach, a money mindset or wealth coach. At this point I was already selling my mentorship and coaching for 250,000 dollars but I wanted to see what was out there and the delivered for what we call high ticket or premium coaching. And I also thought if I can increase my business, great. So I packed my bags and flew across the country to see him. I had already paid $25,000 dollars for a VIP day. The whole day I was being seduced to enter into a deeper type of engagement with him but I wasn’t getting a lot of meat in the actual day, if you know what I mean. He was good at creating the curiosity and desire to want more. At the end of the day, I decided to give it a shot and to go deeper. But I also didn’t just want to waste my money. It was a $100,000 dollar investment. I am of the mindset that you can’t ask others to invest big money with you if you’re not willing to invest big money with others. Meaning, you want to be congruent with what you ask of others by going first. We started the relationship. But pretty fast I got stuck comparing him to me. I noticed, he sounded arrogant, bothered, he was holding back and wouldn’t answer my questions except for very surface answers. I hate that. I hate it when people aren’t generous with their knowledge or skills, when they hold back and they try to put themselves on a pedestal. I would NEVER do that with a client. I’m like, “I’m here to fight for your dreams”. He was nothing like that. He would jump on a call with me every two weeks for about 20 min and sometimes conversations would last less than 10 min. I remember dreading the calls. I had paid 100,000 dollars and wasn’t getting the value I was sold. I realized, I had bought the fantasy, I had been seduced and closed but the value exchange wasn’t there. I also realized, we’re not buying the information or knowledge, we’re buying the relationship, the trust that this person or company truly cares about our success. I understood, that what I offered my clients was worth ten times what he offered, which confirmed my position in the marketplace. I made a plan to join high end groups to see how they closed and what kinds of value they offered. I even interviewed other participants to see how they were closed (how they made their decision. What motivated them to join and what they got out of their investment). The problem I bumped into as I joined different high end masterminds, investing 25,000 dollars and up into the 100,000 dollars range, is that they often put themselves on a pedestal, inflating their own value without a way to back up the value exchange. Which left many people feeling disappointed. (Which of course, they wouldn’t see until months into a program or after when they evaluated the return on investment). I’m not saying people don’t have a choice. We all do. There are no victims, we’re all responsible for the choices we make. But I do strongly believe we have a moral and ethical obligation to deliver on the promise we make for the exchange of people’s money. I also believe, that if you’re given instructions and don’t follow through on those instructions, you've got to own that as well. Which take us to our part of making fantasies (seducing ourselves on what we think we’re going to do, but then not doing it, right?). What’s been interesting to watch (since I closely watch and listen to the selling process of all these master salesman and saleswoman, is that they’ve started to sell heavily that it’s the community you joining. That’s where the value is. And that’s all good. But you get no direct access, no individual time with the so called guru or brand owner, but that is how it’s sold. Again, to my point that is seduction selling. So even if you close the deal, the value exchange is not there. It’s just seduction. Because at the end of the day, whether it’s toward yourself or others you want to trust, the promise is delivered. If you want self-confidence, if you want to confide in yourself, You must close the deal and deliver the value. If you want to be Unshakeable, to own that you are a Badass—if you want the money, the love, the family, the productivity, to be in the best shape of your life, be spiritually clear—are you closing yourself on the daily habits, the standards, the thinking, the owning of your value, or are you talking yourself out of it? Are you just seducing yourself—painting a fantasy of your dream—or are you clarifying your standards and closing yourself on your dream…? This is a moment-to-moment choice. This is what it means to own the close. Set the standard, set the habit and live it. Dominate or be dominated. Listen, I’m not trying to be rigid, or harsh, or eliminate spontaneity and fun from your life… You see, you know the things you want for your life and you also know the disappointments you’ve experienced. Don’t you? You know the hopes and dreams that hasn’t happened, that have left you feeling empty and unfulfilled, true? I don’t want that for you anymore… Let’s bring spontaneity, fun and flexibility to your standards …AND let’s make what you want, truly happen for you. You see, amateur speakers, coaches, and motivators are in the business of mental masturbation. They get you all excited, elated, stirring those hormones, then leave you hanging. When we’re stuck in mental masturbation, and being jacked up on dopamine (the hormone of distraction) we’re just chasing the highs, but accomplishing nothing. It’s kinda like empty calories. Feels good for the moment, but has no nutritional value. And you crash. And if you’re not clear on what dopamine is, it’s a brain chemical related to getting kicks and excitement. It’s the chemical involved in addictive drugs and behaviors. When you’re in love and infatuated, dopamine is flowing. This is also when the potential fear of loss kicks in and the brain chemical cortisol pumps into your body. Cortisol relates to stress and challenge. In business we like to call it FOMO (fear of missing out) ever heard that? People love to sell the you the fear of missing out. When I say being in love, it doesn’t have to be just a person, it could be an idea, a product, a service, a fantasy. Think about it. If you’re in love and you’re infatuated with someone or something you only fear the loss of those things you have a dopamine addiction to. You don’t have a sense of loss for the the things you resent or see as a challenge, right? You don’t miss what you resent. You don’t miss arguments and fights. You celebrate those losses. Are you with me? I’m not in the business of seduction. Amateurs do this to themselves all the time. “I’m goin