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Hair Biz Radio: How To Start And Run a Hair Extension Business
28 minutes | 2 years ago
Ep. 42: Hair Consulting & Hair University Courses
Show Summary: How Hair University courses and private consulting can take your business to the next level. Your hosts Mikey Moran and Zakiyrah Ficklin teach you how to use their resources for success. Learn about WordPress, Shopify and other platforms that may benefit your business. Show Notes: Overview of Hair University and how to use it to succeed in your business.You can actually call Shopify if you need support, unlike other platforms.How Advanced Marketing Courses will teach you everything that you need for your hair business.The Canva courses and Instagram courses in Hair University are catered entirely toward the hair industry.The success of the clients is the most important thing.In 2019 the goal of PLE is client success rates and pumping out valuable content.Creating an action plan is the most important there.Until you max out the free tools, don’t spend the money on consulting.You don’t need to focus on the first sale, you need to focus on traffic.In the Advanced Marketing courses, you’ll learn how to convert traffic.You have to really know Facebook ads to get them to work.When you actually pay for something you take things more seriously. 3 Key Points: You have to choose a website platform that allows you to scale.There’s endless information out there, you just have to spend the time to consume it.You have to create an action plan. Tweetable Quotes: “It takes a few years to really get your website successful.” -Mikey“Creating success stories in the industry is more important to me than making quick money.” -Mikey“It’s in the interest of social media platforms to show you more ads.” -Mikey“As a business owner, you have to fight even harder to get in front of the right people.” -Mikey Resources Mentioned: Private Label Extensions Facebook GroupPrivate Label Extensions WebsiteReach out to Private Label Extensions at email@example.comCheck out Hair University at hairuniversity.co The post Ep. 42: Hair Consulting & Hair University Courses appeared first on Hair Biz Radio.
24 minutes | 2 years ago
Episode 41: The New Dropship Beauty App
Summary: Learn about the Dropship Beauty App with your hosts Mikey Moran and Zakiyrah Ficklin. Get an update on what’s been going on with your hosts and learn about Private Label Extensions partnership with Shopify. Show Notes: -Mikey and Zakiyrah give an update and recap on Private Label Extensions. -The transition between their first app and the final app with Shopify. -The new app is nine months in the making and was featured in the #1 spot in the Shopify app store. -The app you should use starting out – Dropship Bundles or Dropship Beauty. -What’s going to be added in the future to the Dropship Beauty App. -Open seller portal. -Expanded product line. -Integrating features -How to import products into your store to get up and running, selling right away. -Why the Dropship Beauty App is the best single solution for running your hair business. -If you don’t have systems in place for your business and time set aside for marketing, you’re missing a vital component. 3 Key Points: 1. Persistence and consistency is key to building a platform for yourself. 2. You don’t have time to pack and ship your own product, drop shipping allows you to focus on your clients. 3. Make sure you set up systems for your business. Tweetable Quotes: “With the Dropship Beauty App and Shopify, there is no single solution that makes it easier to start, run, and manage your hair business.”” -Mikey “Our goal is to have our clients grow with us.” -Mikey “Setting up systems for your business is extremely important.” -Mikey Resources Mentioned: Private Label Extensions Facebook Group Private Label Extensions Website The post Episode 41: The New Dropship Beauty App appeared first on Hair Biz Radio.
28 minutes | 2 years ago
Episode 40: Beauty By Anh
Episode 40 – Summary On this episode of Hair Biz Radio, Host Zakiyrah interviews Anh, owner of Beauty by Anh. Show Notes: – About Anh – She got started when she was really young and played with makeup for fun. – She wanted to get into the fashion world but didn’t know how. – She felt that college was not in God’s plan for her. – She’s been doing makeup and hair for almost eight years. – She recently added lashes to her repertoire. – She likes to wear strip lashes and do lash lifts. – Talk about the differences in culture and choosing to leave school. – Her family didn’t really care that she was going into the beauty industry. – Her parents were refugees who came here to give their family a better life. – Everyone was very supportive, but that’s not always the case. – What was it like to be initially rejected by the beauty industry? – She decided to learn things on her own. – One woman who did great work mentored her and helped her decide what she wanted to do. – When did you decide that you needed to go to cosmetology school – She was already thinking of it in college. – She began to research three hair schools, Empire, Paul Mitchell, and Aveda. – She chose Aveda after some research. – What were the key things you learned at Aveda? – You have to practice to make yourself perfect. – You have to figure out what you want to do. – At school, there’s always someone there to support you. – What are some techniques that are self-taught? – Everything with makeup was self-taught. – Updos were mostly self-taught, you have to look online to find ideas. – If you get scared as an artist, your client can feel that right away. – Talk about the difference between doing free work or charging? – The first couple of years you’ll lose money because you need to get pictures. – Don’t charge less because other people are charging less, you need to know your worth. – Talk about the difference between lash extensions and lash lifts. – Lash extensions are for people who want long volumized lashes. – They make you look like you have makeup on. – They last about a month and you have to come back to get a fill. – Lash lifts last from 6-8 weeks and use your natural lashes. – Lash lifts open your eyes and it’s great for people with no time for lash extensions. – What are some of your die-hard makeup products to use? – Her favorite concealer is NARS or Tarte – Georgio Armani and Dior foundation. – Kylie lipstick. – Jeffree Star lipstick. – What’s one piece of advice for someone interested in getting into the beauty industry. – Don’t let anyone tell you that you can’t do it. – Make it perfect and go at it. – Don’t be jealous when other people’s work is better than you, learn from them. – Be confident and don’t let anyone bring you down, they’re just jealous. – Where can we find you? – firstname.lastname@example.org – beautybyanh.com Tweetable Quotes – “We tend to people please, so if someone tells us we can’t do something, we might believe it.” – “It’s important that women in this industry learn to collaborate.” – “When you do a great job, people will refer.” – “You have to learn to control your atmosphere.” Resources Mentioned Private Label Extensions Facebook Group Private Label Extensions Website beautybyanh.com The post Episode 40: Beauty By Anh appeared first on Hair Biz Radio.
39 minutes | 2 years ago
Episode 39: Making The Inc. 5000
Episode – 39 Summary: On this episode of Hair Biz Radio, Hosts Mikey and Zakiyrah talk about what’s been going on at Private Label Extensions and deliver exciting news. Show Notes: – Mikey and Zakiyrah reveal some good news for Private Label Extensions. – Private Label Extensions ranked 278 in the Inc. 5000. – Technically they’ve made the Inc. 500 in the U.S. in Georgia they rank #13. – In consumer products, they ranked #20. – What do you need to do to become a super fast growing company? – They they first started, there was still a lot to learn. – The goal was to learn as much as they could in 2014. – Their growth percentage was 1,750%. – In 2014 they did $220,000 in sales, in 2017 they did $4.2 million. – The #1 thing you have to do to get to a high level of growth. – Consistency. – You and your team must both be consistent. – Say no to everything when you first start – focus on making one thing successful first. – As the business grows you can segment what everyone’s doing. – It wasn’t until 2016 when the numbers started looking really good. – Making training videos through Screen-o-Matic or Screencast allows you to record your browser window and share. – Tip #2 it’s important to do a competitive analysis. – Focus on making your business one step ahead of what anyone else is doing. – You have to focus on what’s going to differentiate you and what’s your unique selling point (USP). – When you don’t see increased sales, make new streams of income within the business. – They’ve created a system to rapidly build hair brands. – Tip #3 Marketing. – You have to stay on top of all marketing techniques. – Email is not the only list that you build. – You have to learn and apply marketing techniques. – A lot of people fall short on implementation. – Types of lists: – Facebook users, Instagram, Facebook Group, podcast subscribers. – You have to think of how to build and cross-promote to your lists. – It’s hard to grow your social media followers across the board and at the same time. – Focus on one platform first and build it up. – When is Private Label Extensions getting into their new building? – They could get their occupancy in the next couple of weeks. – The process of moving into a salon or any building is a process. – Tip #4 you have to plan for the slow seasons. – They’re investing in land and real estate for the business. – You have to invest a lot of money back in the business. – Now that they’ve made the Inc. 5000 what’s next? – Keep pushing! – Keep the information you learned and then add on to it. – You need to figure out how you’ll make it the next year. Tweetable Quotes – “If you’re not consistent with your business, you’re not going to make it.” – “Once you have the team you have to focus on training.” – “Focus on making your business one step ahead of what anyone else is doing.” Resources Mentioned Private Label Extensions Facebook Group Private Label Extensions Website The One Thing – Book by Gary Keller The post Episode 39: Making The Inc. 5000 appeared first on Hair Biz Radio.
46 minutes | 2 years ago
Ep. 38: Building A Business with Sonja Walker
Episode – 38 Summary: On this episode of Hair Biz Radio, Hosts Mikey and Zakiyrah interview Sonja Walker, hairstylist and salon owner of twenty years. Show Notes: – How did Sonja get started in the hair industry? – She always did hair but never thought she’d want to do it for a living. – She always liked the fashion and edge of it. – She went to hair school and shocked her whole family. – What did you do when you finished hair school? – She began to excel in hair school and started working with a well-known L.A. stylist. – She worked in the stylist salon when she graduated from school. – She built a clientele and started doing booth rent. – She began working on commission and then booth rent again in her next salon. – She went on to her own salon in Fayetteville. – What type of homework did you do before you started your salon? – There was no research, she knew she needed a building. – She wishes she could have gone back and done it differently. – She felt like the work was all for a reason just to appreciate what she’d done. – What are some things stylists need to look out for when opening a salon? – Your location matters and you need to look into water heater, electrical, etc. – Make sure your building is equipped for a salon. – Make sure your paperwork is in hand before you open a salon. – You’ve got to be a pusher and you’ve got to love what you do. – Where are you located now? – She upgraded to a bigger salon, stayed there for eight years and now she’s downsized. – She got married, had a son and she’ll be moving back up again. – What was the difference from marketing when you began to modern marketing? – It used to be easier because there weren’t that many salons. – What music videos were your favorite to work on? – The rap videos, you often got to be an extra. – You get known for doing video sets. – How did you get hair stylists into your salon? – Commission is the best way to go for a salon, but booth rent is the way she went. – Make sure you can run your salon and pay your bills with nobody but you. – The business is to make money not put out money. – What sets your salon apart? – Her salon is in a great location, no worries about crime. – You feel comfortable on the inside. – Her prices, services, and professional atmosphere make people want to come back. – Stick to being professional, it brings in better clientele. – What’s one of the craziest edgy cuts you’ve done before? – She did a big photoshoot. – The hair was white blonde, pink and had stars at the top. – Why do you think a lot of people in the hair industry are not business savvy? – They’re uneducated and the money is good and quick. – This kind of success won’t last if you don’t focus on the business. – Did you struggle with money management when you started? – She had her first salon at 23, so all the money she made went into living the high life. – Since she worked with corporate women, she listened to them and learned their money responsibility. – What’s something that you learned from your experience with the IRS? – Make sure you have a tax accountant. – If you use cash app or square those are paper trails and the IRS will come after you. – You get 21 days from the IRS to get it straightened out. – Once you get your paperwork done, you’re smooth sailing. – Is there anything the salon has coming up? – She’s thinking about relocating, but isn’t for sure. – She wants to work on more sets in Atlanta. – Where can people find you? – Salon Rae’Chanece – 500 Lynette Ave. West Fayetteville GA 30215 – Instagram @salonraechanece Tweetable Quotes – “Overall, the salon business is down but there’s no stylist that should be broke.” – “Always hold onto your connections.” – “Focus on business and the money’s going to automatically come.” Resources Mentioned Private Label Extensions Facebook Group Private Label Extensions Website The post Ep. 38: Building A Business with Sonja Walker appeared first on Hair Biz Radio.
29 minutes | 2 years ago
Ep: 37 Creating the Bouji Movement with Lisa Jennings
Episode – 37 Summary On this episode of Hair Biz Radio, Host Zakiyrah interviews Lisa Jennings founder of Bouji Lip Cosmetics about how she built her brand and how she got into the beauty world. Show Notes: – About Lisa Jennings – She’s always been interested in the beauty world. – She would get lip glosses at the beauty supply store, but she mixed multiple colors. – She got sick with a blood disorder and couldn’t work – so she decided to make her own lip product. – What were your go-to products in the beginning? – Just lip gloss at the beginning. – She never tried to overdo it. – When did you first create Bouji Lip Cosmetics? – About a year ago she started researching good vendors, etc. – Her sister said that the name described Lisa. – The ingredients in the product are important. – She went from New York to Canada to L.A to find a vendor. – Ask questions – each company has a manager, supervisor, or boss – you want to ask questions of the owner. – You have to sample products. – Did you start off just wanting to do a lippie? – No, the apparel just starting coming along naturally. – She started to get customers who didn’t wear a lip, so she expanded the products. – What’s your go-to foundation to go with your products? – Covergirl or MAC. – The Bouji foundation is coming out shortly. – What do you think about celebrities that come out with products? – It’s the brand that makes people get behind the product. – What are you doing to get your brand out there? – She does a lot of vending and events. – She does a lot of emailing and she pitches her stuff. – Where do you want the brand to go? – Billboards, commercials, everywhere. – She wants to do movement walks. – Do you take advantage of giving celebrities your products? – She did, but she’s gotten a lot of connections and doesn’t have to do that anymore. – What obstacles did you encounter starting your brand? – Handling initial rejection, don’t take it personally. – She still works her 8-5 job on top of her brand. – What’s one of your favorite products in your line? – Her Matte lipstick named Role Model, or Superstar. – Talk more about building the brand. – If you have a newer iPhone you can take some marketing pictures with it. – You have to have a specific marketing budget. – She does a lot with stories on social media. – Did you get a lot of support from your family when you first started? – When she started they thought it was just cute. – When she started getting invited to private celebrity events they got more excited about it. – There are always blurred lines between stranger, friend, and family support. – Talk about what looking for labeling was like. – You have to have something that’s catchy. – Less is best. – She still kind of plays with logos. – What’s one thing that you’ve learned that you’ll always carry with you in your business? – She thought she could do it by herself, but you really need a team. – A team helps you create vision. – PR and management are where Lisa put most of her money. – How do you get someone to buy into your vision? – People come and go. – You have to have the mindset that business is business. – Trusting people can be hard – What’s one tip to get into the beauty industry. – Just do it. – Just try it, it doesn’t hurt to say you’ve been there. – Find her online – Social media: everything is @boujilipcosmetics – boujilipcosmetics.com Tweetable Quotes – “Not only am I creating a line, I’m creating a movement for women and girls.” – “Everything I’m doing is meant for me.” – “Don’t quit your job until you’re at a place to be able to quit.” – “Use your job to fund your dreams.” Resources Mentioned Private Label Extensions Facebook Group Private Label Extensions Website Bouji Lip Cosmetics The post Ep: 37 Creating the Bouji Movement with Lisa Jennings appeared first on Hair Biz Radio.
32 minutes | 2 years ago
Episode 36: How Private Label Extensions is Helping Others Succeed in the Hair Industry
Episode – 36 Summary: On this episode of Hair Biz Radio, Host Zakiyrah and Mikey talk about new courses hitting the PLE market. Show Notes: – Mikey and Zakiyrah discuss why working remotely can be beneficial to your business. – Private Label Extensions is working on their app and onboarding new clients will happen on their new system. – Private Label Extensions created Hair University and started off doing free courses for clients. – Zakiyrah created a Canva course and they’ve had great feedback – takes about two hours to complete. – The Instagram course was just released. – They’re currently working on a course about how to start your hair brand – business license, LLC, logo, etc. – The best entity to start out with in hair is an LLC. – A blogging course will be created soon. – Mikey and Zakiyrah discuss their 52-week Advanced Marketing Course. – The course is $499 and helps separate those who are and are not serious. – There is a group who can all support one another, and drop scheduling to keep you on track. – Private Label Extensions is building a new warehouse and distribution center as well as a studio. – Is hair a saturated industry? – You can have success in the hair industry, you just have to focus on your marketing and client experience. – The Facebook group is thriving and growing, they may begin to segment it in the future. Tweetable Quotes – Whether you can do better or not is up to you. – There are just as many people getting into the hair business as are getting out. – You can have success in the hair industry, you just have to focus on your marketing and client experience. Resources Mentioned Private Label Extensions Facebook Group Private Label Extensions Website The post Episode 36: How Private Label Extensions is Helping Others Succeed in the Hair Industry appeared first on Hair Biz Radio.
55 minutes | 2 years ago
Episode 35: Valuing Myself with Neema Ali
Episode – 35 Summary: On this episode of Hair Biz Radio, Host Zakiyrah and Mikey interview Neema Ali, professional makeup artist, hairstylist and founder of CAU Network and Creating New Faces. Show Notes: – About Neema Ali – She doesn’t rest, God took her through a storm and now she’s back with a whole new outlook. – In high school her parents had built her a salon in the basement. – By 11th grade she switched schools and had a business established. – The salon life in the 90’s wasn’t really for her. – She started a home-based business and a mobile business. – She wanted to be a makeup artist for a long time and spoke it into existence. – She saw an ad in a magazine to be a media makeup artist. – She moved to L.A. to do a program and she decided she wanted to move to L.A. – She drove a stolen U Haul across the country to L.A. – How did you business start in L.A.? – She went to Vegas first and she hated her job in collections. – She quit her job there and lived in Vegas on the weekend and work in L.A. during the week. – She ended up going to several different award shows as a seat filler and doing gifting shows. – She was never on the journey to work with celebrities. – She got invited to Nelly’s party and networked all over the place meeting a lot of celebrities. – The first set she was invited to was Soul Plane. – Neema talks about her journey with MAC freelancing. – From 2003-2007 she lived MAC and grew the store. – She never had training outside of MAC. – Neema made sure that her artists had opportunity and were taken care of. – She likes to personality match between artists and their clients. – How did the CAU Network start? – CAU stands for Creative Artists Unite – She did Skype interviews with makeup artists to see their technique. – It’s a network community that’s here to empower and celebrate. – Neema likes to help you manage yourself so you learn everything. – How can you get connected with Neema? – Instagram @CauNetwork – CAU Network Website – How can people register for your course and what are 2-3 things they’ll get out of it? – Why you should be charging more and valuing yourself. – Understanding how your makeup represents you is the type of work you’ll get. – Learning about the business side of makeup – everything from taxes, to LLC, etc. – Go to EventBrite – Behind the Brush – What’s one thing you’d tell someone who’s interested in getting into the beauty or hair industry? – Know thyself first. If you don’t know yourself, then you don’t have direction yet. – When you know yourself it will lead you in the right direction. – What products do you swear by? – Right now she uses Makeup Forever and loves BoxyCharm. – She doesn’t have a favorite makeup line. Tweetable Quotes – Self-taught is the best teaching, it teaches you real life situations. – At the end of the day I win, because I have to be honest. – Working with me you have to have a heart, not a motive. Resources Mentioned CAU Network Website Behind the Brush Course August 5th The post Episode 35: Valuing Myself with Neema Ali appeared first on Hair Biz Radio.
52 minutes | 2 years ago
Episode 34: Living My Vivid Dreams with Pennae Akpuru
Episode – 34 Summary: On this episode of Hair Biz Radio, Host Zakiyrah and Chay interview Pennae Akpuru, a new author, award winning international celebrity stylist and salon owner. Her work has been featured in Ebony, Essence, Upscale and Forbes. Show Notes: – A little bit about Pennae. – She’s been in the business professionally for about 35 years. – She wanted to change lives, not the fame and glamour. – She started assisting her mother in the salon and then got her own clientele at 11 years old. – Her families were all entrepreneurs and they stressed that importance to her. – She got her license when she graduated from high school. – She wanted to hustle and also be in business. – What is your favorite technique you learned outside of school? – Customer service. – School brings out your gift. – Financial wisdom and emotional support is also important. – What are some things that helped you stay on track with your “changing people’s lives” mentality. – Understanding that the character of people was changing when they were in her chair. – Keeping God first is important and the styling was like a canvas. – When you transitioned from a kitchen beautician from a salon owner, what marketing did you do? – She made sure that she was the walking billboard. – She kept her makeup and hair together. – People in television inspired her. – Did you ever have a moment where you thought you were too young? – No, she cared about her appearance early because she dealt with abuse early. – She knew what she wanted to do and made moves through the madness. – What were some of the obstacles you had to endure to get a salon at 19? – She wasn’t great in school with reading, comprehension, she didn’t have business savvy. – The biggest obstacle she had was not understanding business. – She was doing 15-25 clients a day with three assistants. – She was hard-headed and thought character didn’t matter. – She had a lot of money, but she didn’t do the right things with it. – What was the transition period of moving to Atlanta and opening another salon? – Her personal life was a lot of darkness. – She doesn’t remember being a virgin, she lived in poverty. – The hair industry was her safe haven. – Her father abandoned them and she was the only girl among brothers. – She ended up being a crack addict, and homeless walking around with her hair bag. – Talk about having a vision and dream to keep you grounded. – The dream is, who is behind the curtains making people glamorous? – These dreams came to her at 5. – When she was attacked, bullied, and abused, the power of the dream let her know that the pain was temporary. – She’s been journaling her whole life. – She believed in her dream and God so much that she knew that one day she would be behind the curtain. – Your dreams speak to you, you’ve just got to believe it. – The main thing is to write it down. – Every day do something toward your goals and dreams. – Psalm 37:4 – Delight yourself in me and I will give you the desires of your heart. – You have to be the person He’s calling you to be. – What were some things you learned about maintaining a salon when you were 19? – Greeting your clients and make sure you have a good environment. – Decorating and make sure the rooms were amazing. – She had to build relationships with the client. – A salon is a place where people should feel safe and amazing. – Understand that teamwork really does make the dream work. – Can you remember a favorite project? – Ruby Dee – she was an actress that she looked up to. – Steve Harvey – Barry White – her godfather. – Tell us about your book. – She wrote her truth to help other women like God has helped her. – This book is everything to her. – What was the process like, writing our book? – Her co-writer helped pull her story out. – The hardest thing was the book opening up some wounds and she didn’t want to hurt anybody. – She wanted to make sure that the reader was going to leave transformed. – She was introduced to therapy at a young age. – She is a firm believer of counseling. – Stay on your path and don’t look to the left or to the right. Actionable tips: – Seek counsel with people in the business. – Know exactly what you want and write it down. – Change your circle, seek wisdom and guidance. Tweetable Quotes – Your dreams speak to you, you’ve just got to believe it. – Sometimes your gift can cripple you. – I hid behind my gift and my pain for a long time. – Stop looking like you’re together, and be together for real. Resources Mentioned Living Past Your Pain to Live Your Dreams– book by Pennae The post Episode 34: Living My Vivid Dreams with Pennae Akpuru appeared first on Hair Biz Radio.
60 minutes | 2 years ago
Episode 33: Marketing with AJ Joiner
Episode – 33 Summary: On this episode of Hair Biz Radio, Host Zakiyrah interviews AJ Joiner, a growth hacker, marketer, digital strategist, and author. Show Notes: – How did AJ become who he is today? – He’s just a country kid from small-town Louisiana. – Went to Southern University. – Visited Atlanta in 1994 and decided he needed to move there one day. – He applied for jobs in several cities but knew he’d move to Atlanta. – His original degree was in computer information systems, but he went back to school for broadcast. – How did you get into digital marketing? – He knew what was going on in digital really early. – He had an e-newsletter back in 1996. – He had a restaurant owner who asked him to host and event after reading his emails. – How important is an email list now? – Having an email list is owning the race course. – Social media is interaction, email is transaction. – What is one easy thing you can do to get started in the digital world? – Innovation is just a way of life. – Choose the platform where your people are and double down on that platform. – It’s important to have empathy on social media. – Find people in the groups that you want to be and engage with them. – If you want a shortcut, do some paid advertising. – There’s less than 1% conversion on cold traffic. – If you have an email list, you can upload that into Facebook and put yourself in front of them. – Then build a lookalike audience based on your email list. – What are some of the industries you’ve worked with? – He hasn’t niched down so it’s been everything. – The strategy is pretty vanilla, but the application is different based on industry. – You need to know the different facets of your product. – Take a piece of paper pointing out problems and how your product solves those problems. – Who are some people you looked to when you got into the marketing industry? – Russell Brunson – Tony Robbins – Learning to listen and add value. – How do you feel about spending 3% of your annual income on professional growth and development? – He listens to three books a month. – One on personal development, one is industry specific, one is aspirational or fiction. – He’s always listening for things that might help his clients. – This is also relationship building. – What are some trends you’ve noticed from 2017-2018? – Gary Vee has become a pop-culture icon, but live video is still relevant. – Voice control on home devices like Google Home or Alexa is becoming important. – You want to dive in at the beginning, you don’t want to pivot after everyone already has. – People want to know how to set themselves apart in the hair industry because it seems saturated. – It’s not always about differentiation, it’s about owning a segment. – You have to have other product or service offerings to go along with it. – You need to create things that are specific to your niche. – You have to understand what people’s problems are. – What are your thoughts on influencer marketing? – It’s smart and it can be better than paying for ads. – You want to build relationships with people who have built trust. – How do you build that “know, like, and trust?” – It’s about being authentic and real. – One of the fastest ways is to create drama or conflict. – You can create faux or faceless content. – The more controversial you can be on a regular basis without being fake, the more people will be attracted to you. – What’s one of the biggest mistakes you think entrepreneurs, or business owners make when it comes to their digital strategies. – People want instant gratification. – You have to understand that it takes time and that failure is part of the process. – Entrepreneurship seems to glamorous, but it takes a lot of work and patience. – It’s hard financially, emotionally, and psychologically. – Social media has a lot to do with the comparison game and messes with you. – What’s a pet peeve with new clients? – People who tell him they already know how to do things when they’re not doing it. – Trying to circumvent the process. – Taking yourself out of your comfort zone is where the real growth is. – Lack of wanting to grow on your own. – How do you make it so you don’t have any “fluff” in what you do? – Ignore other people’s fluff. – Unfollow people who post negative things. – Try to educate your clients. – Talk about the Joiner Method you created. – It’s about becoming an expert in everything you do. – It’s about taking the knowledge that you have and turning it into different revenue streams. – How important do you think blogging is right now? – It’s just another layer of content. – People still read blogs to learn, it’s on the free part of it, the bottom tier of the growth circle. – Podcasts are also in the free category. – On the next level you have paid content, meetups and events. – The next tier is paying to go to weekend retreats and deep dive workshops. – At the top is high end coaching and high-end programs. – What are the first two things you should do when you get started with your hair business? – What are some of the shortcuts you can take that other people have already done? – Go to other groups and see what other people are doing. – It’s the secret that other people know that propel them to the top. – Do research first before telling people to buy your stuff. – You might be able to find a shortcut if you wait a little bit. – Look at the top titles in your niche and create a spreadsheet. – Go to BuzzSumo and find the top blogs in any industry in the last year. – Only invest in yourself when you’ve done the work. – What’s one book you would suggest on marketing? – Before he talks about marketing, he talks about mindset. – You need to know this isn’t an overnight process. – The Success Principles by Jack Canfield is a great book to read first. – The $100 Startup by Chris Guillebeau – Choose Yourself by James Altucher – What are you working on now and how can people get involved? – He’s working on a book right now – Cartwheels in my Head: A Fun and Effective Way to Get People from Maybe to Yes Please. – Understanding what people want and providing it to them. – Available courses: – A bookwriting bootcamp. – A webinar bootcamp and speechwriting class. – Follow him @ajjoiner on instagram. Tweetable Quotes – “Social media is interaction, email is transaction.” – “Find your platform and own it.” – “The more open you are, the more you can connect.” – “Don’t spend money, YouTube has everything you want for free.” Resources Mentioned AJ’s Website America’s Top Secret Recipes book by Todd Wilbur BuzzSumo The Success Principles book by Jack Canfield The $100 Startup book by Chris Guillebeau Choose Yourself book by James Altucher The post Episode 33: Marketing with AJ Joiner appeared first on Hair Biz Radio.
42 minutes | 2 years ago
Episode 32: Becoming Day Byrd
Episode – 32 Summary: On this episode of Hair Biz Radio, Hosts Zakiyrah and Mikey interview Day Byrd, makeup artist, creative director, and instructor in the beauty industry. Show Notes: How did you get started in the industry? She went to a performance art high school. The job she chose to support her acting was makeup. She loved making people feel beautiful. Her mother sold Mary Kay and she would play in it. She was in love with Janet Jackson and wanted to do whatever she did. After school her friends started getting signed and asking her to do their headshots and makeup. Talk to us about the experience of not going to cosmetology school. She comes from a cosmetology background. Every time she tried to go to school she got called to go on tours and do wardrobe. What are some things that were self-taught? It used to be a small industry so you could work under people if you had passion. Her passion and hunger are what attracted people to her. How did you begin branding yourself? She went to do makeup at Lennox and at that time they were starting a color company in Victoria’s Secret. She chose the name Day and it just stuck. Lesson one was figuring out who she wanted to be. It took her a while to create a portfolio. She had a mentor who was a costume designer. You have to sell the package just by having people look at you. Did building your brand help you with building your clientele? Being an entrepreneur is one of the greatest spiritual walks you’ll ever have. Her slogan was that makeup is her ministry. Makeup is even more personal than hair because you’re face to face. What are some tough times that almost made you give up? It’s happening to her now – she got married and had a child. A lot of women are her clients but men hired her. When she got married a lot of the men disappeared. It’s important to have your core crew of people who help fight with you. You never make money alone. The best money opportunities were when she had a group of people who all referred to one another. You learn other ways of making money so you can give yourself time to revamp. So many people are caught up in what’s happening that they don’t dig deep. What are some of your favorite products? Natural products – Yogurt and turmeric and turmeric and vaseline are great brighteners. She loves grapeseed oil, it’s the best moisturizer you can use. Makeup products- A lot of Laura Mercier – really good for TV. Fenty for photoshoots – it’s a little heavier. How long have you been creative directing, when did you start and what are you working on now? She’s been doing it from the beginning and likes it better than makeup. A lot of people don’t understand the chemistry of products. She and her husband are starting a company called The Byrd House Group. She wants to help people jump up a notch with what she’s learned from big brands. What have been some of your biggest, proudest projects you’ve worked on as a creative director or makeup artists. She’s worked with over 60 different celebrities. She worked with Nicki Minaj. It was fun, like walking pop-art. How have you had to change your marketing strategy over the years? She wasn’t really on social media working with Nicki Minaj. Facebook is her core business, but Instagram gets her business too. You have to know what helps you grow and what’s just a check. What’s something that sets your courses apart? They’re 1-1. She’s trained a lot of makeup artists. She wants you to understand chemistry and that makeup changes on different individuals. Where to find her online. @Muadaybyrd on socialmedia email@example.com email Daybyrd.com The business – When you’re charging people you need to know what the service is for. She charges according to what the face is worth. What’s too low of a price for full face makeup? Nothing’s too low, it depends on what you’re getting. It depends on the cost of the product. If you could leave one tip, what would it be? Find your best you and know you have something to offer. Tweetable Quotes –“You have to be a walking billboard for your product or service.” –“Being an entrepreneur is one of the greatest spiritual walks you’ll ever have.” –“You never make money alone.” Resources Mentioned Day Byrd’s website The post Episode 32: Becoming Day Byrd appeared first on Hair Biz Radio.
51 minutes | 2 years ago
Episode 31: All About Private Label Extensions
Episode – 31 Summary: On this episode of Hair Biz Radio, Hosts Zakiyrah and Mikey talk about how they got started in the hair industry and what Private Label Extensions has going on. Show Notes: – How did Mikey and his business partner get into hair? – His business partner’s girlfriend would go and drop a ton of money at the salon. – They knew that someone was making a lot of money. – They looked into selling online and came up with the idea for networking marketing for hair. – They were going to call it Luxury Hair Direct. – The multi-level marketing model made it so people spend more time recruiting than selling. – Talk about the business. – Who did most of the work on the business? – Mikey did most of the work. – He was still working in real estate. – It’s hard to find good people. – Zakiyrah did a hair shoot with Luxury Hair Direct before she came to work there. – In 2016 they came up with the idea for Private Label Extensions. – The business began to take off. – Dropship Bundles was born shortly after. – In 2017 they shut down the Luxury Hair Direct model. – If you make the barrier to entry too cheap or free with MLM, you have no investment. – In April 2016 Mikey went full-time into the hair business. – If you’re thinking about customizing your packaging for your hair brand, look into the custom silk bags. – There was a lot of grinding to get where they are today. – What Private Label is doing now. – Just revamped the Private Label Extensions – Just revamped Dropship Bundles – Launched Free Business Tools – They have terms and conditions. – They have a new tool for labels in Canva. – Launched their Facebook group – Gave away six laptops to aspiring entrepreneurs. – They gave away hair for prom and bundles in the group. – They gave away silk bags, logos, and bonnets. – The blog is ramping up and they’ve added to their team. – What’s coming up? – More free tools to help with the hair and lash businesses. – More styles of hair, more natural hair. – More motivation for people in the hair business and proper guidance on how to get it done. – New studio is coming. – Building the YouTube team. Tweetable Quotes – “Sometimes you need someone to show you what’s possible.” – “In a startup you have to go through the ups and the downs together.” – “Years four, five, and six in your business is a really important time to stay focused and grow.” Resources Mentioned Private Label Extensions The post Episode 31: All About Private Label Extensions appeared first on Hair Biz Radio.
51 minutes | 2 years ago
Episode 30: Finding My Way In Fashion with Julian Lark
Episode – 30 Summary: On this episode of Hair Biz Radio, Hosts Zakiyrah and Chay interview Julian Lark, fashion expert, celebrity wardrobe stylist, founder of Revel by JL and founder of Kontrol Magazine. Show Notes: Who is Julian and what got you started? He’s a small town boy who used to design since he was little. He used to create little fashion books and decided after high school to become a fashion designer. Graduated from American Intercontinental University Buckhead. What makes a stylist? You have to be trained, read the magazines, know designers and live in the lifestyle. Fashion for Julian is strategic. You need a lot of energy. What was your journey after college? He waited tables and didn’t jump right into the industry. He sat down and decided to create a magazine. It’s not necessary to have a diploma to enter the industry. What was your strategy for building relationships? It’s about loving what you do. You’re not going to get paid right away, you’ll do a lot of things for free. Use relationships to ask as many questions as you can. What was it like starting your magazine? It was a learning process. He didn’t know what he was doing when he started out. He’s constantly learning and paying attention. He emailed nearly every showroom he had researched to try to get in. He’s been told no several times, but he continues to reach out. How did Kontrol Magazine help you catapult in the fashion industry? It’s been the biggest part of his success. He told people they couldn’t shoot with the magazine unless he styled them. Being genuine with people is part of what got him where he is. The photography is what sets Kontrol Magazine apart. What was your thought going into launching Revel by JL makeup? They started with lipsticks and moved into shadow, stains, etc. He did the magazine for 4-5 years before doing the magazine. Anytime a celebrity comes in to shoot with Kontrol he uses Revel makeup. What was one of your favorite spreads for Kontrol, or one that you loved? Shoot with LaToya Luckett and Antoinette Robertson Talk to us about the clothing piece of Revel? Fashion is his number one love. He launched online and then opened up a physical boutique in midtown. They launched both guy and girl prints. Everything in the store is under $100. He handpicks everything he wants in the store. What are two things that have stuck with you throughout the process? Take your time, it will happen when you’re ready. What are the dangers of expanding before you’re ready? You don’t understand what you’re getting into. Sometimes you have to stop and see yourself for who you are. Remember that you can’t take everybody with you. You have to look past family and friends and focus on who you’re working for. How did the Lark Report come about? Earlier this year he brought people together who he wanted to work with. He wanted everyone to help each other build their brands. This group of people helped him launch the Lark Report. What’s the one thing that sets you apart in fashion? He pays attention to details and who his client is. He takes time to look at what people have done and elevate them to the next level. What was your experience like going to New York fashion week? He got into the show as an editor and wardrobe artist. He wrote about the show and took pictures. He got to see what’s coming as a stylist. What was the “aha” moment you had that allowed you to grow? He learned how to take constructive criticism. What is your biggest client pet peeve? Clients who want to shop on their own. When women don’t wear underwear. Who’s your favorite fashion designer? High end – Dolce and Gabbana and Alexander McQueen Kontrol is how he gets people to trust him. Is there anything new that you’re working on? They’re taking Kontrol in a new direction. He’s working on a fashion planner. Launching Seat at the Table Brunch. Where do you see everything five years from now? Kontrol – still putting out great content. Julian – Speak on more panels and take Revel to the next level. What’s one piece of advice you can give someone who wants to be in your shoes? Find your mentor, take them to coffee. Be honest and transparent. Always be willing to learn. Tweetable Quotes -“Before you can become who you’re supposed to be, you have to do the work.” -“Being an entrepreneur comes with a lot of sacrifice.” -“If you don’t love what you do, it’s not the industry for you.” -“Be willing to eat your truth.” Resources Mentioned @julianlark @kontrolmag @revelbyjl Julian’s Website The post Episode 30: Finding My Way In Fashion with Julian Lark appeared first on Hair Biz Radio.
54 minutes | 2 years ago
Episode 29: Going Natural with Nene Couture
Episode – 29 Summary: On this episode of Hair Biz Radio, Hosts Zakiyrah and Chay interview Nene Couture, the founder of Healthy Hair Gang in Atlanta,GA. Show Notes: – About Nene Couture – She’s been doing hair professionally for over 15 years. – She owned her own salon for 10 years in Macon, Georgia. – She moved to Atlanta and started over from scratch. – What propelled Nene to make a change? – She was never fully satisfied, always looking to change. – She was changing things in her salon but it wasn’t the place, it was her. – What was your support system like in Macon? – Her family and friends have always been very supportive of everything she’s done. – She commuted from Macon to Atlanta for two years. – It was hard to close her salon in Macon because she felt she was letting down her clients. – Tell us about the route you took to becoming a stylist. – She started working at a salon as an assistant in high school. – Her clientele grew so much she could no longer assist. – After college she did an apprenticeship under a licensed stylist. – That’s how she got her license. – She would not recommend the route of not going to school to become a stylist. – Do you think seeing your parents growing a business helped spur you on? – She was a born and bred entrepreneur. – Sometimes looking at how society does things stunts our way of thinking. – What was the transition like from owning a salon to being in a suite? – The salon she worked in Atlanta was commission. – She didn’t mind having a boss and wanted to learn – Her salon previously was a booth-rent eight station salon. – This is her first time being in a suite because she’s not ready to jump into the salon ownership world. – She likes the intimacy of the suite environment. – How are you learning how to be more business minded in the hair industry? – You have to take the time to do the work. – She does three administrative days a week. – How did you build your clientele and brand? – The first few years were trial and error. – She decided to focus on her giftings and love of natural hair. – What’s your passion behind healthy hair? – When potential clients came in, she started realizing how damaged their hair was. – You shouldn’t do something to your hair at the expense of your natural hair. – Talk to us about the Healthy Hair Gang products. – It’s been a journey and the process has taken about 8 months. – Now the products are bigger than her and she needs a team. – How do you know when someone needs repair hair growth serum or if they need to see a professional for more extensive health? – Nene can only look with her eyes, but if someone needs to look at the follicle, she refers them out. – Not all dermatologists know what they’re doing. – When did a lot of your clients start going natural and what was your journey? – She would start making her clients wait for relaxer. – This happened before she moved to Atlanta. – Tell us about the textured press method. – She had one client who loved this method of hairstyle and Nene just gave it a name. – Do you think videos and pictures have made a big impact on your brand? – We live in the age where people want to see, no matter what type of industry. – She’s just now getting reacquainted with Facebook, it seemed too personal for her. – Facebook and Instagram are pay to play now. – What pet peeves do you have with your clients? – Touching your hair while i’m doing your hair. – Not trusting. – When someone isn’t honest about previous color, because color is chemistry. – If a client with damaged hair comes to you, how do you tell them to manage their hair? – If they can commit to every two weeks, that gives them a chance to see a difference. – She tells her clients to commit to no tension and using units. – Let’s go over the products. – Moisturizing shampoo – Maintenance conditioner – The Serum – Final piece of advice – Take time to grow your business and figure out how to get things done. – Preparation is everything. Tweetable Quotes – You have to know better so you can do better. – We don’t teach our kids enough about money and finances. – Choose your niche and build off of that. Resources Mentioned -Instagram and Facebook @Nenecouturehair -Instagram and Facebook @HealthyHairGang The post Episode 29: Going Natural with Nene Couture appeared first on Hair Biz Radio.
34 minutes | 3 years ago
Episode 28: Going Natural with Jazmine Jackson
Episode – 28 Summary: During the 28th episode of Hair Biz Radio, Zakiyrah and Chay interview Jazmine Jackson of global beauty brand Empress Dream Doll. Show Notes: – How did Jazmine get into beauty? – She’s been into hair for over 20 years. – Her mom couldn’t afford to send her to the salon, so she learned how to do it herself. – Her hair is natural. – What was the transition from using relaxers to going natural? – She used to press her hair out to get the relaxed look without a relaxer. – What was the mindset from wanting to be a nurse to being a beauty brand. – She wanted to help women with self-esteem, and the beauty industry has been a good outlet. – What are some of the things you look for in a good cosmetology school. – Name and reputation. – Aveda was the Ivy League of cosmetology schools for her. – Paul Mitchell was her other choice. – What were some of the things you were self-taught that you didn’t learn in hair school. – She had a culture shock in hair school. – She already knew how to braid and do a quick weave. – She learned how to use a round brush and do layering. – Jasmine has a wig line, talk to us about the techniques you use when you do your wigs. – She does full-lace wigs and custom handmade wigs. – She has a unique way she does it because of the cap she uses. – Where did you start right out of hair school? – She had a client who got her in with her celebrity stylist. – She went to a salon after this. – What were the tips from your first job you’ve taken with you? – Speed. – Tell us about your hair product line. – She used to put a raw egg in her hair, she had a friend who was a chemist who helped her create her Eggcellent hair care line. – She launched Spectacular Weave Wash in 2017. – Eggcellent is 98% naturally derived. – What was the driving force behind your Egg Custard edge control? – She wanted to be the one-stop shop for hair care. – When she does edge control, she goes behind it with black gel. – For someone who is looking to get into the beauty industry, what’s one tip to get started? – Get a good mentor. – Talk about how Gems with Jaz was born. – She became a board-certified performance coach. – She was raised in the church and wanted to know how to maintain her integrity while delivering the word. – What’s coming up new? – Her products have a more uniform look. – She’s doing a revamp to the company that’s relaunching on June 15th. – Talk to us about biotin. – It’s a good hair, skin, and nails vitamin. – You have to take it consistently. – Give us one general tip. – Stay grounded and keep your circle small and tight. 3 Key Points – You need to learn to do one thing a million ways. – Get a good mentor, but then pour back into them. – Stay grounded and keep your circle small and tight. Tweetable Quotes – “Hair school was a culture shock, I didn’t learn how to braid or quick weave there.” – “Stay grounded and keep your circle small and tight.” – “Focus on one or you’re leaving money on the table.” Resources Mentioned Instagram: @msjazminejackson Instagram: @empressdreamdoll The post Episode 28: Going Natural with Jazmine Jackson appeared first on Hair Biz Radio.
29 minutes | 3 years ago
Episode 27: From Universal to Showtime with Demetrius McNeal
Episode–27 Summary During the 27th episode of Hair Biz Radio, Zakiyrah and Mikey interview Demetrius McNeal, aka Showtime a premier fashion and hair photographer in Atlanta. Show Notes – What’s going on in Showtime’s world, what made you want to get into the photography industry? – He was a front gate photographer at Universal Studios. – When he stopped doing photography at Universal, he started dabbling on his own. – What did you learn at Universal that you took into your photography? – He got the eye for photography. – Clients mostly want perfection today. – What equipment are you working with now? – His original camera was a T3I with a 1.4 lens. – He uses a Mark III camera right now. – He uses Mac everything. – He just started doing video. – When you book clients for a shoot, what’s the proper etiquette that you want your clients to come to a shoot to get the best experience. – Starting Monday, he’s no longer letting clients control the whole set – For a client who’s coming to you with a new hair business, what does the process of getting a shoot done? – Besides newborn and weddings hair is the most expensive type of shoot. – One photo takes three hours to retouch. – You have to find a budget, and it has to be realistic – don’t be in a rush. – He does a contract agreement for everything. – If you’re in a rush, you have to have the budget to pay a rush fee. – What is your recommendation for someone who’s looking to do a hair website and they don’t have the budget to shoot every single style of hair. – He does websites too, so he’s a one-stop shop. – They should shoot their traditional, regular stuff and anything that’s catchy. – Don’t try to go over the top. – Editing takes a long time, don’t expect 24-hour turnaround for images. – What do you use to perfect your craft? – YouTube – Editing DVD classes – He creates his own instructional DVD’s. – Where can people find your editing DVD’s? – Thenextlevelimages.com – What else do you have coming up? – He’s going to slow down on photography. – Beauty, fashion, hair, weddings – He started his own record label. – He may relocate to L.A. – Social media: @nextlevelimages1 – What’s one tip that you would give to someone’s who’s interested in getting into the fashion and beauty photography business. – Don’t get in for the wrong reason. – Be in it for the craft. – Watch YouTube 3 Key Points – Be sure to have the budget, you don’t want discount hair pictures. – Be open to the photographer’s creative direction, you don’t know what will look best. – If you want to get into the business you need to educate yourself. Tweetable Quotes – You can never know enough when it comes to photography. – Most clients want perfection today. – If someone tells you they can shoot hair for $500, run! Resources Mentioned thenextlevelimages – Demetrius’ website The post Episode 27: From Universal to Showtime with Demetrius McNeal appeared first on Hair Biz Radio.
42 minutes | 3 years ago
Episode 26: Becoming a Curly Hair Expert with Soyini Thwaites
Episode – 26 Summary: During the 24th episode of Hair Biz Radio, Zakiyrah and Mikey interview Soyini, owner of Salon Soy, curly hair expert, mother of three, business owner and salon owner. Show Notes: – Soyini’s background: – When she was getting ready to go to school, her mom pushed her in the direction of cosmetology school. – She was thankful that her mother recognized her gift. – What was your experience in cosmetology school? – She started wearing her hair curly back then, before it was popular. – The focus was taking curly hair and making it straight. – It’s a different time, people are embracing their curly hair. – What was the change that allowed women to embrace their curls? – In the 70’s women wore curly hair, then they felt they needed to conform for the workplace. – Women got fed up with hiding their natural hair and damaging it. – The products have changed and gotten better. – The mainstream probably didn’t know that many people of color have curly hair. – It’s less about ethnicity and more about the texture of the hair. – Talk to us about some of the techniques that you picked up outside of cosmetology school. – That’s mostly everything. – Cosmetology taught her theory, basic hair theory. – When she got into the salon she got product knowledge, cuts, colors, etc. – She’s worked in all kinds of salons, multi-cultural. – How did your experience prepare you for owning your own salon? – It prepared her for dealing with different clientele. – She can cut anyone’s hair. – You can’t just watch YouTube, you need to go to cosmetology school. – Use YouTube for inspiration. – What was the transition like going from someone else’s salon to building your own? – She started in 2008 when the market was crashing. – She took away a lot of policy, commission vs. booth rent. – She wanted consistency across the board. – She wanted the clients to have the same experience across the board. – Times have changed, a lot of people want ownership of their time, setting their own hours. – What was your reasoning behind closing down the salon and doing the suite? – The stress, the salon used to be her second home. – How do you keep balance when you have kids and a business? – Exercise – Write out your schedule and delegate work. – Get other people on-board to help you. – You can’t do anything without your health. – She’s at the Salon Lofts in Decatur – What do you tell a client who doesn’t know how to manage her curl pattern? – You have to find out what that means to her, will she only wear her hair curly or go back and forth? – She doesn’t subscribe to the different curl texture pattern labeling. – What are some of your favorite products for someone who wants to embrace their curls? – She asks what the goal is with their hair, what do you see in your head? – Each day your curls are going to change. – She prefers to use water-based products – mousses and foams. – What about curl training? – Heat changes your curl structure. – You should probably stay away from heat, use certain techniques and products. – You should give a product 3-6 months for your hair to acclimate. – What styles do you love? – Working with different fashion colors, neons. – She doesn’t push people to keep their natural hair if they don’t want to. – What advice do you give to people who want to start their own salon? – Take your time, do your research. – You can’t do everything. – Find her @salonsoy 3 Key Points – Natural styles have changed because partially because hair products have greatly improved. – Most techniques are learned outside of cosmetology school, but school is still necessary. – You can’t do everything yourself, build your salon army. Tweetable Quotes – “Stop trying to take everyone as a stylist, niche yourself out.” – “There may never be a balance, something’s going to shift.” – “I don’t push people to keep their natural hair if they don’t want to.” Resources Mentioned Salon Soy Website Headspace App – meditation app The post Episode 26: Becoming a Curly Hair Expert with Soyini Thwaites appeared first on Hair Biz Radio.
59 minutes | 3 years ago
Episode 25: True Beauty Comes From Within with Sandye Lomax
Episode – 25 Summary: During the 25th episode of Hair Biz Radio, Zakiyrah and Mikey interview Sandye Lomax of the Beauty Fetish, professional makeup artist, certified eyelash extension expert and educator and licensed hair stylist. Show Notes: – How did Sandye get started? – She had long legs growing up so she started modeling to make her legs work for her. – Started working for the state of Maryland as a disability specialist because of her brother with epilepsy. – In her mid-thirties she realized that her passion was making people look and feel good. – What brought Sandye to Atlanta? – She had a cousin who lived there and thought she’d like it. – She came, stayed and built the brand. – What was the process of choosing a cosmetology school? – She needed to find a school where she could still travel and grow. – She did it according to hours. – What are some self-taught techniques? – She learned a lot by sitting in the chair. – She watched how the hairstylists cut for the Paul Mitchell shows she was in. – The business part of what she does was self-taught. – What are some of the things that happened when you started your business that felt like you messed it up. – She used to think you needed to make a certain amount of money before getting an accountant. – Trying to figure out if it should be an LLC. – Keep your business and personal card separate. – They talk about Beauty Fetish, Sandye’s studio in midtown. – In cosmetology, it’s all about location. – Mary J. Blige helped her come up with the name beauty fetish. – What is the process of getting your business started? – Her studio is a suite, you have to get what works for you. – She doesn’t have to pay water and lights, most of the time she does bridal hair. – How are you balancing entrepreneurship? – She’s still learning, it’s an ongoing battle. – She’s learning to put herself first and to say no. – A lot of people, especially new business owners don’t take health as seriously as they should. – Take time to recharge and get creative again. – Talk about the difference between lashes? – Her clientele has moved from celebrities to the everyday woman and cancer survivors. – You have to learn who can get what type of lashes. – Lashes start at like a 7 or 8 and go up to an 18 which is very long. – Sandye customizes lashes for everyone. – With hybrid lashes you can mix the mink with the synthetic and create a great look. – How long will individual lashes work for people? – Our lashes have the same cycle of growth as our hair. – Don’t be alarmed if you’re getting a full set of lashes and you see one shed tomorrow. – For some, around 4-5 weeks you’ll be going past the touchup range and into another full set. – Sandye talks about her training and teaching others in the art of lashes. – You don’t just come in and learn lashes, there’s so much more too it. – You have to know what kind of lash to put on a lash. – You need to learn care, sanitation, anatomy of the eye, etc. – You can’t just practice on a mannequin, you have to practice on a human. – What is the experience you’ll get at The Beauty Fetish when you walk in the door? – It’s a pleasant, secured, private environment. – It’s warm and inviting in a comfortable environment. – She has a phone that’s strictly for business, and finding a balance is challenging. – Sandye talks about the Beauty Fetish Show. – She wanted to create a platform where people can tell their stories. – People share their testimonies and stories on the show, but in the end they talk about beauty. – What’s one of your favorite products you can’t live without? – A rose lip balm at Sephora. – Rihanna’s Fenty line, the lip-gloss. – Lashes – You feel like you can just put on lip balm and go. – Aveeno cleansing pads. – Drinking water – She now sees the difference in her skin. – Engraved eyeliner by MAC – What is one tip for someone looking to get into the beauty industry? – Planning – find out what is going to set you apart from the rest. 3 Key Points – The training and the tools matter when it comes to lashes. – Finding balance between life and business and making that clear to clients is challenging, but possible. – You have to find out what makes you and your brand different – you have to learn the business side. Tweetable Quotes – “My mantra is true beauty starts within.” – “A lot of pressure comes from owning a salon, it’s constant work.” – “When your body says slow down, you need to learn to slow down.” – “The average person isn’t wearing 100% mink lashes.” Resources Mentioned Beauty Fetish Website The post Episode 25: True Beauty Comes From Within with Sandye Lomax appeared first on Hair Biz Radio.
42 minutes | 3 years ago
Episode 24: Building my Business on Brows with Pallena Foreman
Episode 24 Summary: During the 24th episode of Hair Biz Radio, Zakiyrah and Mikey interview Pallena Foreman, owner of Brow Bar ATL to talk about everything beauty. Show Notes: – Pallena grew up in the beauty industry and her father was a barber. – At the age of 16, Pallena started doing makeup because a woman at her church was a celebrity makeup artist. – Pallena learned makeup on Youtube and then went to cosmetology school to gain a firm foundation. – When you have a vision, write it down and make it plain. – When she quit her job, her parents turned their guest room into a studio for her. – July 8th, 2017 was the grand opening of Brow Bar ATL in Jonesboro, Georgia. – Pallena discusses what she looks for in the people who she employs. – Pallena provides some tips for building a clientele base. – Client follow-up is important, Pallena discusses her methods for keeping in touch when the initial service is over. – Check out Pallena’s 1-1 makeup classes to learn how to do your own makeup. – When you’re consistent in your work and get to know people, the success will come. – Don’t upcharge celebrities, they won’t be back. – Pallena discusses the products she uses and recommends. – The first steps you need to take to start your business. 3 Key Points – Employ the right people who already have a clientele base. – Be consistent in your work and the success will come. – Write down your business idea and get it registered, then go from there. Tweetable Quotes – “Entrepreneurship is an emotional rollercoaster, especially when it’s your baby.” – “You never know who’s in the room and you are your own walking billboard.” – “Your card is your key into the door, if your face is on your card they’ll remember you.” Resources Mentioned Bookbrowbaratl.as.me – Pallena’s site Find Pallena on Instagram @BROWBARATL Contact Pallena at firstname.lastname@example.org The post Episode 24: Building my Business on Brows with Pallena Foreman appeared first on Hair Biz Radio.
28 minutes | 3 years ago
Episode 23: Nick Nelson of Pressed Natural Hair Care Salon
Episode 23 Summary During the 23rd episode of Hair Biz Radio, Zakiyrah and Mikey have an intriguing interview with Nick Nelson, celeb hair handler, and owner of Pressed Natural Hair Care Salon, specializing in hair extensions and natural hair. Nick shares how he went from leaving college and losing his job to starting his own hair salon. Show Notes: ● Hair Biz Radio plans to expand to two episodes per week in the future. ● Nick Nelson decided to do hair the day he dropped out of college. ● Nick enrolled in Pro Way Hair School for hair after quitting college and losing his job. ● Princess Palace was where he had a part-time job in 2002 doing braids for people like the members of Outkast. ● NSEY voted one of the best Black hair salons in the nation, is another salon Nick worked at as a stylist. ● LLC, business license, and salon license processes were things Nick had to learn on the business side. ● Nick started his first salon with his partners and then opened his own which was Pressed Natural Hair Care Salon. ● Some of the obstacles to opening his own salon included money to invest, spending $30-40,000 to start Pressed Natural Hair Care Salon. ● Sometimes landlords will give you an allowance to upgrade the space for your salon. ● If you work with a contractor, make sure you have: the finish date a week or two before opening, have a contract, and a clause that each day it isn’t finished will carry a fine of $100. ● Don’t expect instant gratification. ● People are usually loyal to salons—not individual stylists. ● Nick is working on a hair care product line, a mobile salon truck with three chairs, and working towards movie sets. 3 Key Points: 1. Nick Nelson spent $30-40,000 to set up Pressed Natural Hair Care Salon. 2. When working with a contractor you need to have: the finish date a week or two before opening, have a contract, and a clause that each day it isn’t finished will carry a fine of $100. 3. Customers are usually loyal to salons—not individual stylists. Tweetable Quotes: – “The day I dropped out of college, I was like, yeah, I’m going to do hair from now on.” – Nick Nelson – “I will never let anyone be in control of my finances and how I live my life again.” – Nick Nelson. – “Be patient.” – Nick Nelson Resources Mentioned: ● @NikkRokksHair – Instagram for Nick Nelson ● Website – Pressed Natural Hair Care Salon website. The post Episode 23: Nick Nelson of Pressed Natural Hair Care Salon appeared first on Hair Biz Radio.
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