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The Innovator's Mic
35 minutes | 23 days ago
5 - Three PR Pros Look Back on One Year Amidst COVID-19
Just over one year ago, the first widespread lockdowns due to Covid-19 outbreaks went into effect across the US. Since then a lot has happened for organizations and their PR & marketing plans. March Senior Account Executive, Tom Korolyshun, spoke with three March account leads about how objectives evolved and strategies shifted under unknown and constantly changing circumstances. The crew discussed what changed for their accounts as a result of the pandemic, learnings from the last year, and the lasting impact on PR and marketing as we move forward.
27 minutes | a month ago
4 - Reimagining Work with Accessibility & Inclusivity in Mind
Sena Pottackal shares her experience as a legally blind woman navigating opportunities in the PR & comms industry. She talked about what it's like to lobby employers to reimagine workplace roles with more accessibility and inclusivity in mind, what’s missing from today’s industry conversations around inclusion, and what PR leaders and hiring managers need to know about in order to make accessibility more of a priority.
17 minutes | 2 months ago
3 - Reflections on a Year of Virtual Events
Coming up on one year of a mostly virtual world, we're talking about how the virtual events have become the norm and show no signs of slowing down. March Account Director Hailey Melamut spoke with Samantha Powers, Account Supervisor, and Janabeth Ward, Senior Account Executive, to talk about how they're working with clients to navigate this new landscape - both tapping into industry conferences that have moved online, and reimagining clients' own user conferences and events for virtual formats.
22 minutes | 2 months ago
2 - 'Race After Technology': Breaking Down the New Jim Code
In the spirit of Black History Month, today we're talking about our latest Overbooked Book Club choice – Race After Technology, Marchers Zorina Akhund and Franki Darnold take us through a brief background on the book’s author, Ruha Benjamin and her achievements as a writer and professor. They also cover few major themes of the book – including, how racism is deeply engrained in technology, Benjamin’s coined phrase: “The New Jim Code,” and how discriminatory design impacts the way we interact with tech. Finally, Zorina and Franki answer the overarching question of Race After Technology: Are robots racist?
49 minutes | 2 months ago
1 - What's on Tap for 2021
Over the past year we’ve been thinking about how to refocus our podcast approach. Now more than ever, we want to hear from those powering our Innovation Inside Out mantra. That’s why we’re more committed than ever to passing the mic to the incredible minds rethinking the future and the communicators who work to shape their stories. Hearing more voices, with unique perspectives, to get a better understanding of the innovators behind the innovation. Welcome to The Innovator’s Mic. We’re kicking off by passing the mic around for four conversations between eight Marchers, riffing off what they’re looking forward to in PR & tech this year. The team covered a lot in little time, from corporate DEI efforts, to game-changing tech, to paid content and social programs.
27 minutes | 4 months ago
March Celebrates and Reflects on 15 Years with CEO Martin Jones
We’re switching things up on Hacks and Flacks today. This year March Communications celebrated 15 years as a tech PR agency. To mark the occasion, we're taking a moment to not only reflect on these past 15 years, but also think about what the next 15 could look like. Who better to do so than our co-founders Cheryl Gale and Martin Jones? Martin’s up this week, covering COVID-19 and the PR industry, what clients want from agencies right now, and PR’s role in mitigating misinformation.
31 minutes | 5 months ago
79 - Samantha Mayowa Shares How PR Leaders Can Build Diversity Through Inclusivity
Cheryl Gale, President of March, chatted with Samantha Mayowa, Head of Global Communications at VMware Carbon Black. Cheryl and Samantha talked about how much headspace PR leaders have dedicated to DEI up to now, specifically in Boston where the PR scene remains predominantly white despite a diverse talent pool available. Samantha also shared ways that these PR pros can expand their reach to give more people a seat at the table, as well as advice for candidates with unique backgrounds frustrated by inclusivity challenges.
45 minutes | 7 months ago
78 - Wellness Tech PR & Influencer Marketing, with Olivia DeJesse of Headspace
Mental health has taken a more prominent space in the public consciousness, especially in light of the pandemic. Headspace, a global leader in mindfulness through its app and online content offerings, is one of many apps folks are turning to during these times. The company even launched free services and offerings to users in response to COVID. On today's episode Olivia DeJesse, Senior PR Associate at Headspace, covers the ins and outs of wellness tech PR. We discuss how the market is growing, the role of influencer marketing, and answer the question: are certain consumers being under-served or overlooked?
52 minutes | 7 months ago
77 - Heather Gadonniex on Impact, Product Marketing, and Ethics in AI
Artificial intelligence is a technology that shows a lot of promise but it's also one that brings up a lot of ethical questions around data privacy, transparency, bias, and more. As VP of Marketing and Strategic Partnerships at Samasource, Heather Gadonniex has a lot of perspective on these issues. Today, Samasource is an impact-driven for-profit tech company. Heather’s professional background – and Samasource’s founding story – both sit at the intersections of impact and growth. Heather shares lessons and insights on impact marketing, product marketing, and ethics in AI. We cover all of that and more in an interview that will be helpful to any marketer and PR pro who needs to tell the story of complex industries with thorny issues.
54 minutes | 8 months ago
76 - 'Girl Decoded' on Humanity, Diversity and Opportunities in Tech
How can something as cold and calculating as a computer actually make people feel more connected to each other? The new memoir from Affectiva CEO and founder Rana el Kaliouby talks about her personal mission to humanize technology before it dehumanizes us. The book is called Girl Decoded and it was the selection for the latest installment Overbooked, the March book club. Hailey Melamut and Janabeth Ward join the show today to discuss its most important themes, including the mission to more humanity to tech interactions, the state of racial diversity in tech, and the unique challenges of being a woman and a leader in a male-dominated industry. Overbooked rolls on. Every quarter, we’ll select a book with a technology innovation theme to read together, and we’ll be announcing our next selection soon. If you have any ideas or recommendations on great books to read, tweet us @MarchComms.
38 minutes | 10 months ago
75 - Making Nutrition Tech Accessible, with Sandy Purewal of Superfied
Many of us know that we should probably be eating better. But sometimes good information on nutrition feels hard to come by and even harder to follow - especially for those who don't have easy access to affordable food or knowledge. Sandy Purewal, a former PR professional turned well tech entrepreneur, is the founder of Superfied. His goal is to make everyone self-sufficient in their everyday wellbeing by changing the way they think about food - what they eat, how they eat, when they eat - and why it matters. We talk to Sandy about whole-body health, about the rise in well tech and the trends that define that market, including some of the consumer trends identified in March's Year of Smart Living report. And we ask Sandy what marketers should know about wellness in a future that's increasingly being shaped by the ongoing COVID-19 pandemic.
50 minutes | a year ago
74 - Book Marketing 101: Behind the Scenes of the 'Girl Decoded' Launch
The team here at March has been reading Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology, the memoir by March client, and Affectiva CEO Rana el Kaliouby, along with co-author Carol Colman. On today's podcast, March Account Supervisor Hailey Melamut discusses her unique role as the book launch manager, which placed her in the middle of the book publishing, distribution, and promotional process. It's a behind the scenes look at what goes into book marketing. Our chat also offers valuable lessons in how to pivot - Rana's book was published on April 21, which meant that many of the promotional activities occurred during the COVID-19 outbreak, which naturally meant a lot of big changes to the marketing plan. Find out what they did to make it all work.
37 minutes | a year ago
73 - PRSA Chair T. Garland Stansell: PR as the Brand's Conscience
For many people around the country, we're approaching nearly two full months of self-isolation due to COVID-19. The pandemic has affected our way of life in so many ways, and that's no different for the public relations industry. Marketers, PR pros, and communicators have had to navigate a new reality where news coverage is so focused on the medical, economic, and social impacts of the virus. It's really hard to talk about anything without also talking about the coronavirus, which means brands have to be careful about how they choose to present their business at this time. T. Garland Stansell is the newly elected Chair of the Public Relations Society of America. He is also the Chief Communications Officer for Children's of Alabama. He joined Hacks and Flacks to discuss how brands are changing the way they communicate and the long-term impact of this pandemic on the public relations industry.
41 minutes | a year ago
72 - Trust, Bias and COVID-19: Cision's Seth Gilpin on 2020 State of the Media Report
These were already turbulent times for journalism, and that was before a global pandemic put issues like trust, bias, and the impact of digital technology into even sharper focus. Cision has published its 2020 State of the Media Survey. They received more than 3,000 responses from journalists in print, broadcast, digital, and social media across 15 countries. The results paint a picture of an industry that is coping with new and familiar challenges in the wake of COVID-19 but also shows signs of optimism for the role that journalism will play in the recovery. Seth Gilpin, Product Marketing Manager at Cision, joins Hacks and Flacks to cover the major insights from the survey, including important lessons that PR and communications professionals need to know. How can PR professionals support journalists at this time, and how do journalists feel about the future of their industry? Download the 2020 State of the Media Survey: https://www.cision.com/us/resources/research-reports/state-of-the-media/ Register for Cision's 11th Annual State of the Media LIVE! (4/28 from 2-3pm ET): https://www.cision.com/us/resources/webinars-events/2020-state-of-the-media-live-stream/ Guests include Anthony Ha of TechCrunch, Sarah Paynter of Yahoo Finance, and Julie Carl of the Toronto Star
38 minutes | a year ago
71 - How PR and Media Are Working Together in Tough Times
Tech media expert Sam Whitmore has been producing in-depth coverage of the impact of the coronavirus pandemic on the tech media. You can read all of his coverage over at mediasurvey.com. Today he joins the show to tell us how the tech media is handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters. March Vice President Kelly O'Brien covers the PR and brand side of the equation. What are some of the dos and don’ts around engaging journalists, which brands are rising to the occasion during this tense time, and how will this all shake out in the long run for our industries?
41 minutes | a year ago
70 - The power of visual storytelling in marketing and communications
It's an old trope, but there's a reason why people say "a picture is worth a thousand words." Visual images tell a powerful story: human brain processes images 60,000 times faster than text, and research shows images are much more persuasive than text alone. Shlomi Ron, CEO of Visual Storytelling Institute, understands the power of visual storytelling. He turned his passion for Italian cinema into an agency that works with clients to help them harness the effectiveness of visual media. On today's show, he explains how visual stories can help brands stand out in a crowded marketing landscape, and explains some of the core principles that make up great visual stories. Shlomi also hosts the Visual Storytelling Today podcast and runs the Italian cinema blog cafe Pellicola.
31 minutes | a year ago
69 - Remote Video Ideas with Owen Mack of Cobrandit
Looking for remote content marketing ideas? March partner Owen Mack of Cobrandit Video joins Hacks and Flacks to discuss the different ways you can create professional-quality videos from home. We cover the tools, tips, and strategies you’ll need to improve the visual and audio quality of your online meetings, turn PowerPoint presentations into engaging video, repurpose existing video assets, and start producing your own live streams. For more virtual marketing ideas and tips, check out recent pieces from the March team: Maintaining Agency Life & Business in These Strange Times How to Launch a Low-Budget Corporate Podcast in Under a Week
36 minutes | a year ago
68 - Making Wellness Tech Work, With the Founders of FitGenie
Wellness tech is a hot trend, and consumers today are trying more apps that promise to help them live longer, look great, and feel better, too. But is all of this technology and innovation actually making us healthier and making our lives better? March's recent consumer survey - part of the Year of Smart Living - examined the impact of technology on health and wellness, and the role of marketers and brands that want to convince consumers that they’re making the right choices. To learn more, we talked with one of the exciting brands in the wellness space: FitGenie. They are an Atlanta-based startup that offers nutrition planning combined with meal delivery. On today's show, founders Obi Anachebe and Keith Osayande discuss what's important to consumers in the wellness tech space and how they built an app that makes a positive difference to users.
40 minutes | a year ago
67 - 'Talking to Strangers': Trust and Transparency in Brand Comms
How do misunderstandings happen? What actually went wrong when someone didn’t pick up on your message, or even worse, interpreted your words in a way that was completely different than you intended? It happens to people, of course, and these days it’s happening to a lot of brands, too, who find themselves facing consequences as a result. A new bestseller from Malcolm Gladwell tackles the challenges of communication. His book is called “Talking to Strangers: What We Should Know about the People We Don’t Know,” and it was the selection for the latest installment Overbooked, the March book club. In this episode, Marchers Kelsey Johnson and Molly Masi recap the major themes from ‘Talking to Strangers’ and talk about issues of trust and transparency in marketing and communications. EVP Jodi Petrie also joins to answer an important question: how can brands earn trust from consumers who are increasingly skeptical? Overbooked continues in 2020: Every quarter, we’ll select a book with a technology innovation theme to read together, and we’ll be announcing our next selection soon. If you have any ideas or recommendations on great books to read, tweet us @MarchComms.
36 minutes | a year ago
66 - International Comms and PR with Pete Hendrick of Octopus Group
Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn? At March, global PR has been in our DNA since the very beginning, which is also why we're a longstanding member of ION, a global network of more than 40 agencies in countries around the world. It was launched by Octopus Group, a UK-based agency, and on this episode, Octopus Group co-founder Pete Hendrick covers the formation of ION, its role in helping brands reach global scale, and the market-by-market differences brands encounter when running international PR campaigns in Europe.
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