507: How to Use Shiny Object Syndrome to Your Advantage | Chris Chasteen
About three years ago, my guest was working in his family-run ecommerce business, when a thought struck him, why isn't there a simple service to hire writers to write articles?
Using what he likes to call "decision velocity", he jumped on the idea and took action.
Today he is a co-founder and head of marketing at Content Cucumber, where they simplify content creation and enable companies to get content on demand.
In this interview, we discuss:
- The true value of having cofounders in business
- Covid: And sudden shift from in-person event marketing to driving leads with paid ads
- How to use shiny object syndrome to your advantage
Now, let's hack...