493: How to Build a Niche Business Nested Within Another Niche
Should You Niche Down? Yes, then down and down again. At least that's what today's guest did back in 2016 when he created BarBend, a website dedicated to strength training sports.
David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. This intersection of commerce and editorial experience lead David and his team to transform BarBend into a market-leading website and impressive business.
David is also a partner in Jakk Media, which owns and operates some of the internet's favorite brands across a range of interests: fitness and health, sleep, home security, and more. They run each site with a team of writers, editors, videographers, and designers who love producing content that's as accurate as it is engaging.
Now, let's hack...