43 minutes | Feb 21st 2020

493: How to Build a Niche Business Nested Within Another Niche

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Get a free 30-day trial of FreshBooks right now, no credit card required. Go to Freshbooks.com/HACK and enter HACK THE ENTREPRENEUR in the how did you hear about us section.

Should You Niche Down? Yes, then down and down again. At least that's what today's guest did back in 2016 when he created BarBend, a website dedicated to strength training sports.

David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. This intersection of commerce and editorial experience lead David and his team to transform BarBend into a market-leading website and impressive business.

David is also a partner in Jakk Media, which owns and operates some of the internet's favorite brands across a range of interests: fitness and health, sleep, home security, and more. They run each site with a team of writers, editors, videographers, and designers who love producing content that's as accurate as it is engaging.

Now, let's hack...

David Tao.

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