36 minutes | Jul 3, 2015
Article 15 Clothing – Mat Best on creating a killer brand, Range 15 the Movie and blowing up teddy bears with tannerite
Happy 4th of July! Mat Best is a marketing madman, amassing millions of YouTube Views and hundreds of thousands of followers between Instagram, Twitter and Facebook. In the 10th episode of the Vetrepreneur Podcast Mat talks about how he built such a large following and his ideas on how it can work for you. He is a vet who makes and sells bad ass t shirts, whiskey and coffee. What's not to like? Be sure to check out the links below to learn more about his business and buy yourself something nice. Mat's clothing company: Article 15 Clothing Mat's whiskey company: Leadslingers Whiskey Mat's coffee company: Black Rifle Coffee Company Range 15 The Movie The book I was trying to remember.......The Return: A field Manual for Life After Combat by David Danelo The movie that Mat and his friends have a guest spot in Helen Keller vs Nightwolves by Ross Patterson
55 minutes | Jun 17, 2015
Frog Lube – Larry Lasky a 24-year veteran of the Navy seals on entrepreneurship, military lessons and hard landings on air craft carriers
You read that correctly. We are now The Vetrepreneur Podcast! We haven't posted in a little while as we were updating our artwork and intro music to coincide with the new brand. The first 5 mins of this podcast will explain all of the changes and have some new information on up and coming episodes. Plus a new program that Combat Flip Flops has just rolled out.....if you are a vet you need to listen to this. Plus, the new intro is BADASS..........seriously BADASS. Lastly, if anything we have done (podcast, gear, blog, etc) has provided you any value PLEASE go to iTunes and give us a 5-star rating and leave us a review. This will make us very happy:) Enjoy!
25 minutes | May 20, 2015
StopSoldierSuicide.org – Shawn Jones – Triage Director and the American Guerrilla Raise 2K in May Campaign
Everyday, 22 veterans commit suicide. Which is why we go a little off-script for this episode. Episode 8 is all about a non-profit called stopsoldiersuicide.org. From their site: "We take a unique “triage” approach to helping those who seek us out. We don’t bandaid the issue with a single answer or 1-800 number. We “fill the gap” that other organizations are simply unable to do right now. Stop Soldier Suicide was founded and is led by ex- and active-duty military. We have a personal understanding of what our brothers and sisters are going through. The red tape, the fears, the combat, the deployments, the “coming home.” As such, we know the problems and issues of military suicide are too complex for a single answer. It might be a financial, housing, relationship, job or substance abuse issue driving feelings of being overwhelmed or depressed. It could be physical issues of TBI, loss of limb or paralysis or mental issues of PTS or depression and anxiety. Our three-pronged approach means every individual gets the right help and care for their situation. Our Resource Center is our core and how we offer help to those in need. This Center is staffed with volunteers who either have their BSW, MSW or are in training to receive those degrees, all led by our fully licensed MSW (Masters of Social Work) Triage Director." Here at American Guerrilla we made it our mission to raise $2,000 in the month of May to support them. Their Triage Director, Shawn Jones took some time out of his day to talk with us and tell us more about what they are doing and who they are helping. After you listen to it, if you feel the desire to donate please click the link below. http://donate.stopsoldiersuicide.org/campaigns/884-american-guerrilla-s-2k-for-may-campaign
48 minutes | May 5, 2015
Lock N’ Load Java – Carl Churchill a Retired Lieutenant Colonel, Warfighter and Coffee Connoisseur
"No plan survives enemy contact." Carl Churchill spent 21 years in the Army retiring as a Lt. Colonel. Shortly thereafter, along with his wife, he started a premium coffee company called Lock N' Load Java. In this episode of the Guerrilla Radio Podcast he shares his tips and ideas that he accumulated over his career in the Army as well as his impressive career in the private sector. Timeline: 1:00 - Carl's Background 4:51 - Start up experience 6:56 - Starting Lock N' Load Java 13:20 - Up until the 1st sale 18:02 - First Sale 19:30 - Current Corporate Structure 22:51 - Staying Lean as a start up 24:39 - What happens when I buy coffee from you? 29:30 - Send Coffee to the troops - (click the link to learn more) 30:53 - Top 3 Lessons Learned in the Army 35:25 - What are you good at? 38:10 - What's next? 41:50 - Rapid Fire Quotes: "The Combat Arms of business, is sales.""No plan survives enemy contact." Books: 7 - Habits of Highly Effective People Jeff Shaara - War Novels Contact: www.locknloadjava.com
19 minutes | Mar 24, 2015
Grunt Style – Daniel Alarik on Entrepreneurship, Hiring Veterans, Building a Million Dollar Apparel Company and Punching ISIS
Daniel Alarik has been in the Army since 2000. After a few tours overseas and stateside as a Drill Sergeant he searched for a way to transfer the military culture into his civilian life. In 2009 he created Grunt Style to do just that. From gruntstyle.com..... "Grunt Style is a highly motivated group of veterans and patriots who love three things, PT, Freedom and Bacon. Not in that order. We design and make our own gear in house during the week, drink whiskey and go to the range on the weekends." He grew his small business from a one man operation to a million dollar company with 88 employees of which 75% are Veterans. He also guarantees every Veteran a job interview. Check out the podcast to learn more about Grunt Style and be sure to stop by their site a pick up a badass T - shirt. 1:15 - Daniel's Background 7:45 - Transition from military to civilian life 11:30 - Hiring Veterans 16:38 - The first few years of Grunt Style 19:00 - Last ditch effort to Vegas (great story) 22:28 - Making the companies first million 26:05 - Social Media Strategy 30:00 - Grunt Style's marketing squad leader earns a Silver Star 32:15 - Social Media Scheduling 35:00 - What's Next? 39:28 - Rapid Fire Round Noteworthy Quotes: "Every time you grow you get to fire yourself from a job and hire someone better to do it.""With a great attitude you can beat almost anyone.""Fail as fast as you can to figure out what works.""You have to sell!"
46 minutes | Mar 5, 2015
Again Faster – Jon Gilson On Market Saturation, Good Bourbon and how he built a multi-million dollar fitness company
Jon Gilson is the founder of Again Faster and the AF Project, which supply trainers all of the world with high-quality fitness equipment and high-quality business advice, respectively. He is also a seasoned trainer and lecturer spending several years on the CrossFit HQ seminar staff and advisory board, traveling the world and sharing his knowledge with others. He will be in Fort Wayne, IN on March 7th for his 1.0 Seminar...you can register here. I first met Jon in early 2009 at my CrossFit Level 1 Seminar in Boca Raton, FL. He started his fitness equipment company (Again Faster) in his apartment while providing immense value to others which provided him with a huge platform to offer quality products to an enthusiastic and rapidly growing customer base...the CrossFit community. His strategy on providing value first, is the key to building a valuable brand and business. Breakdown: :59 - Background 3:45 - Creating Again Faster 13:45 - Building a Team 17:25 - CrossFit Boston 21:00 - AF Project 25:02 - Numbers 28:12 - Normative Value? 31:15 - Seminars 39:00 - Market Saturation 44:10 - Rapid Fire Show Notes: Jon's Equipment Company: www.againfaster.com Jon's Business Consulting Company: www.afproject.com Jon's old blog: www.againfaster.blogspot.com www.crossfitboston.com Top 3 Books: How to Measure Anything - Douglas Hubbard The Practice of Management - Peter Drucker Against the Gods - Peter Bernstein
46 minutes | Feb 19, 2015
Business Coach Dr. Barry Warren on Goal Setting, Gratitude and the importance of being your word.
Dr. Barry Warren is a retired Chiropractor and established success coach and transformational trainer. He has experienced great success in both career paths and in episode 4 of the Guerrilla Radio podcast he shares some insights and best practices on how to maximize your potential. Learn what it means to "take yourself on" and get past your self-imposed limitations. Breakdown: :55 - Intro 5:30 - Lifespring Trainings 9:00 - Working on your weaker areas 11:01 - Universal truths that limit progress 13:46 - What is Transformation? 14:35 - What does it mean to "do work" on yourself? 16:25 - The qualities of effective trainers and coaches 18:10 - Stinkin' Thinkin' 20:22 - Gratitude 23:34 - Morning Routines and Affirmations 27:37 - Missing goals and how to overcome 29:01 - Internal Conversations 30:21 - You are not an accumulation of your past 31:15 - You ARE good enough 31:30 - Be your word 40:02 - Favorite word? 40:24 - What brings you the most joy? 41:08 - What is the purpose of your life? 42:57 - Chronic reasonableness "Transformation will not tolerate mediocrity""In life, you can only have results and stories, and the stories never matter" Top 3 Books: The 7 Habits of Highly Effective People - Stephen Covey The Four Agreements - Don Miguel Ruiz A New Earth - Eckhart Tolle Contact Barry at firstname.lastname@example.org or at Gratitude Trainings
49 minutes | Dec 15, 2014
Compete Every Day – Jake Thompson on building a brand, living life to it’s fullest and punching fear in the face.
"Your life is worth competing for" In the 3rd episode of the Guerrilla Radio Podcast I ask the CEO and Founder, Jake Thompson how he built a successful lifestyle brand that encourages people to, "relentlessly pursue your goals, overcome all adversity, and set records in your own life." Jake launched Compete Everyday in May of 2011 and has experienced amazing growth ever since. In this interview he shares some great insight on his social media and email marketing as well what it takes to live the life your choosing. :59 - Background 3:39 - How to sell a lifestyle brand 7:49 - Social Media Strategy 12:05 - Which social platform is best and recent changes in Facebook's organic reach 16:10 - Email marketing strategy 20:01 - CED's new site and blog 21:08 - Best practices in the creative process 23:36 - Shopify and Wordpress Integration 27:20 - Biggest mistake thus far? 24:58 - What's next for you and your company? 33:49 - Real Biz Uncensored Seminar with Jeremy Thiel, Webb Smith, Zack Even-Esh and Gary Vaynerchuk 36:13 - Staying sharp 41:14 - Top 3 book choices Top 3 Books: A Million Miles in a Thousand Years - Donald Miller Start: Punch Fear in the Face, Escape Average, Do Work that Matters The Freaks Shall Inherit the Earth - Chris Brogan
47 minutes | Dec 3, 2014
Business Coach, Dr. Laurie Emery on Success, Performance and what it takes to make it as an Entrepreneur.
In the second episode of the Guerrilla Radio Podcast I interview Dr. Laurie Emery on what it takes to be successful in life and in business. Dr. Emery offers some great insights on transformation work, living wholeheartedly and the power of vulnerability. You can find her company at www.buildyourlifebydesign.com and all of her upcoming seminars are listed at the bottom of the linked page. Here is the podcast breakdown: 1:15 - Dr. Emery's background 3:12 - What is a business coach and what do they do? 7:58 - Why most small businesses fail 13:30 - What can we do to shift our approach, when it's not working? 17:30 - Her partnership with Rich Schefren from Strategic Profits 20:45 - What are you pretending not to know? 22:39 - Creation vs. Change 27:09 - An overview of both of her companies 28:56 - The power of Vulnerability 35:13 - Living Wholeheartedly and Brene Brown 41:00 - Seminars 44:26 - Favorite Word, Top Books and she finds "punchable" Quotes: "We know what we know, we know what we don't know, but we don't know what we don't know, and it is in what we don't know that we don't know where our blind spot exists""The juice of life is being a lifelong learner and being humble enough everyday to say, "what are my results here to teach me?""Teaching a person to look is a coaches job""Living as transparent as possibly can is the best way to be in relationship with someone""There is enough money in the world for everyone to have as much as they want. If you don't have as much as you want, you are the only person in your way." Top Books: E - Myth by Michael Gerber Good to Great by Jim Collins Gifts of Imperfection by Brene Brown The 4 Agreements by Don Miguel Ruiz Mentioned TED Talk: Brene Brown's TED Talk
45 minutes | Nov 11, 2014
Combat Flip Flops – Matthew “Griff” Griffin on the Army Rangers, manufacturing peace through trade and bad-ass flip flops.
This inaugural podcast for the Guerrilla Life is an interview with Matthew "Griff" Griffin the founder of Combat Flip Flops. We discuss how he came up with the idea for his business, put it into action and built a successful brand from the bottom up. Griff is an Ex-Army Ranger with 4 combat tours and offers a lot of great advice for the experienced entrepreneur or anyone just getting started. Listen to the episode and see how Combat Flip Flops is changing the world. Links: Drive by Daniel Pink Making Ideas Happen by Scott Belsky The E-Myth by Michael Gerber Combat Flip Flops My Guerrilla Gear Take aways: A CEO does the following: 1 Raise Money, 2 Hire Good People, Solve Problems What is your favorite word? Noteworthy, if something is worth writing down then it is noteworthy. Create “Gated Thresholds” before moving on to the next step when executing your business plan. Test the market, get feedback don’t stop developing. From their website, www.combatflipflops.com Mission Combat Flip Flops creates peaceful, forward-thinking opportunities for self-determined entrepreneurs affected by conflict. Our willingness to take bold risks, community connection, and distinct designs communicate, "Business, Not Bullets"--flipping the view on how wars are won. Through persistence, respect, and creativity, we empower the mindful consumer to manufacture peace through trade. About Us An Army Ranger walks into a boot factory. That's how it started. After serving multiple deployments in Afghanistan and Iraq, Army Rangers Matthew "Griff" Griffin and Donald Lee knew they wanted to do more for the people living in these nations. The idea was simple: create an environment that gives people living in post-conflict nations the opportunity to peacefully rebuild their economy by manufacturing badass products. We knew we should, we knew we could-- so we did. After multiple production runs, stops and starts, community support and a refusal to accept defeat, we've turned the corner. Now a team comprised of two veterans, a former bass player and a few idealists took one idea and transformed it into a globally recognized mission and universally respected brand. Unapologetically, we make cool shit in dangerous places. Flip flops were just the start. We've taken a product that people in nearly every country on the planet wear, and made it a weapon for change. Right now, all our flip flops are made in Bogota, Columbia, providing jobs and investing in people who desperately need it. We've done that with all the products we sell. That's why our USA made Claymore Bag's flip the script, on traditional weapons of war. Instead of carrying bombs, these bags act as a carry-all for business tools like iPad's, laptops and more. Our Cover and Concealment sarongs are handmade in Afghanistan by local women. Each one takes three days to make, and each sale puts an Afghan girl into secondary school for a week. The Peacemaker Bangle and Coinwrap are sent to us straight from artisans in Laos - and they're made from bombs. Each bracelet sold clears 3 square meters of Unexploded Ordnance (UXO) from a region rocked by long-term war - saving lives and providing economic opportunity. We do this because it's our job to show others what's possible, then encourage them to join us. Peace. Combat Flip Flops Bad for Running. Worse for Fighting. Finally, check out this amazing Giveaway they are currently doing...