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Growthtale - Random Digital Marketing Tales
22 minutes | 22 days ago
How Neuroscience Can Empower Marketing with Louisa Dunbar
Guest Speaker: Louisa DunbarLouisa is the founder of a web design agency called OrangeGrove. She has been involved in the webby world ever since leaving university! Design and psychology are her biggest passions! She is figuring out what makes people tick (and click) and do the things they do. I have been following her on LinkedIn and everything she shares is truly valuable.In this episode, we have an AMAZING talk about neuroscience and how it can influence marketing. We discussed the following topics: 1. What is neuromarketing, 2. Basic principles of neuromarketing that someone can apply to retain existing customers, as well as to acquire new ones, 3. How easy it is to use neuromarketing, 4. What skills someone should have to use neuromarketing theories, 5. How neuroscience, fits into the different stages of the marketing funnel, 6. Trends & innovations in neuromarketing, 7. How easy it is to be ethical in digital marketing and most specifically in neuromarketing. You can find Louisa via email at firstname.lastname@example.orgWebsites:orangegrovedesigns.co.uk/ orangegrovelabs.co.uk/
21 minutes | 9 months ago
Events & Conferences in the Post-Covid Era
Guest Speaker: Anna PapadopoulouIn this episode, we have a super insightful conversation with Anna (Community & Events Manager at TechSaloniki), trying to predict the future of the event management sector. Questions arose in this episode:Go virtually, postpone, or cancel?Will the lack of networking affect how businesses communicate?Are hybrid events the new normal?How can virtual events be more interactive?How the events industry will recover from this pandemic?
28 minutes | 10 months ago
How to use TikTok for Business: Is this the end of Instagram Stories?
In this episode, I will guide you through TikTok and we will discuss how important it can be for your business and your social media marketing mix. Then I will analyze ten (10) tips on how to use and optimize TikTok for your brand. Enjoy 😉
15 minutes | 10 months ago
Coronavirus and the impact on the Travel Industry: Key takeaways for Hoteliers
Guest Speaker: Maria KechagiaIn this episode, we have a short, insightful conversation with Maria (Digital Marketing Professional specializing in the travel industry & Digital Marketing Instructor), sharing with us some key takeaways for hoteliers. We discuss about the "new" consumer behavior regarding the post-covid era and how this will affect the tourism industry. Finally, we propose some ideas for hoteliers on how to revise their marketing and communication strategies. List of the companies/ apps mentioned in this episode:TravelPerk (an end-to-end business travel platform) GetYourGuide (experiences marketplace and online booking engine) #greecefromhome (an initiative of the Hellenic Ministry of Tourism, in cooperation with the Greek National Tourism Organization and Marketing Greece, providing online meaningful content from Greece to everyone, all over the world, during Covid-19 crisis)
23 minutes | a year ago
Coronavirus Lockdown: A day in the life of a marketer
Guest Speaker: Sophia TachmazidouIn this episode, we have a friendly conversation with Sophia (Partner Engagement Executive at interworks.cloud), sharing with us tips and tools she is using to manage work from home. Moreover, we discuss how easy or difficult it can be for marketers to stay productive and creative during coronavirus lockdown. We will share with you what is helping us while working from home. Me, as a freelance marketer and Sophia, as a corporate marketer!List of the tools/ books/ apps mentioned in this episode:If you are listening from Greece, Cyprus or Malta make sure to check out interworks.cloud's cloud solutions for your business!Microsoft 365, Microsoft Teams, Microsoft To-Do List App, Microsoft Sharepoint, Jira (PM), Trello (PM), Asana (PM), Everhour (Time Tracking), Duolingo (Personalized Education), Headway (The Best Books In 15'), Book "LEAN IN" - Sheryl Sandberg, Book "Radical Candor" - Kim Scott.
22 minutes | a year ago
How to manage Coronavirus (COVID-19) crisis through Social Media for SMEs
👋 Hello everyone, I hope you are all safe at home and healthy.Before you start hearing this podcast, I want to clarify a few things:This podcast is not about analyzing Coronavirus itself. There are experts in the medical field that can do this better. More reliable sources right now can be the World Health Organization, Centers for Disease Control and Prevention, or Public Health Emergency. Ensure you're getting information from reliable sources to avoid spreading misinformation.I wasn't very confident about this topic, but friends, colleagues, and clients urged me to do. No one knows what's the best thing to do right now in business, but considering public health and human life, I am pretty sure that we will make the best decisions. As an academic professional too, I have done my research on topics like social media learning behavior, social media crisis, and consumer panic with a sociological perspective. I will start with a brief literature review and continue to practical tips and guidelines. My goal for this podcast is to inform everyone that owns or manages a business (either online or offline) how they can handle this crisis.
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