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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
39 minutes | 3 months ago
How to Grow a Company and Avoid Common Mistakes with Dennis Kelly of Postalytics #EP179
In this episode of the GrowthTLDR, we talk to Dennis Kelly, the CEO of Postalytics. Postalytics is making direct mail part of the marketing automation playbook. We talk to Dennis about why his previous company Boingnet pivoted to become Postalytics and how he knew it was time to make that change. We asked Dennis about the common mistakes founders make, how he hires executives onto his leadership team, and the hardest part of growing a SaaS company.
45 minutes | 3 months ago
How Unbundling & Rise of Digital Communities will impact B2B Growth #EP178
In this episode of the GrowthTLDR, we talk about how the unbundling of platforms like Craigslist, Reddit, and LinkedIn presents opportunities for digital communities to serve the needs of their audience better. We go through the famous example of Craigslist and how its unbundling resulted in a series of billion-dollar startups. We give examples of how the same thing is happening to Reddit and LinkedIn. But what does this mean for B2B? We go through how you should think about unbundling and the rise in digital communities' popularity related to your companies' growth. We give examples of when you should consider starting a digital community and its benefits. Happy Growing!
26 minutes | 4 months ago
Customer Acquisition and Onboarding for Products with Horizontal Markets #EP177
In this episode of the GrowthTLDR, we get into how you do customer acquisition and onboarding for companies with horizontal markets. That means their product serves the needs of many customers. Examples of fast-growing products with horizontal markets are the likes of Loom, Calendly, and Miro. We talk about the challenges of building a great onboarding flow with such a broad set of customers, why all products have some customer persona in mind, and examples of tactics used by product-led companies to fuel acquisition and improve user. activation rate. Happy Growing!
27 minutes | 4 months ago
How do the best companies pick winning markets #EP176
In this episode of the GrowthTLDR, we cover a common question, how do the best companies pick winning markets. We use Strava, the social network for athletes, and ask how they would pick who to build their go-to-market around. We cover how they might access a market's profitability, what market they should build product features for, and how they should think about building a plan for audience growth. Happy Growing!
41 minutes | 4 months ago
Great Inputs Matter, Intentional Meetings, Rising CAC - #TheOneThing EP175
It's the "One Thing" on the GrowthTLDR where the hosts (Kieran Flanagan, Nicholas Holland, and Scott Tousley) cover an idea or observation they feel is worth sharing with the podcast listeners. Each week we scour all of the information we've consumed for the best lessons and bring them to our audience. They get all of the information without needing to do any of the research. What you'll learn on this weeks episode: - Why all great outputs in media need great inputs. We cover a recent interview from Bob Pittman, the CEO of iHeartMedia, about successfully growing a media empire. We also cover why the next generation of software companies will need that growing empire. - Why you should be intentional about your 1:1 meetings. We cover why it's imperative to leadership to run effective 1:1 meetings and the common mistakes people make. - The rising cost to acquire a customer. In a recent post from Reforge.com, they highlighted the increasing costs for all companies to acquire customers. What does it mean for the future of marketing? Happy Growing!
38 minutes | 4 months ago
Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174
In this episode of the GrowthTLDR, we talk to Paul Cowan, the CMO of Freshbooks. By listening to this show, you'll learn: - How to think about building a 12 to 18-month plan as a new CMO of a fast-growth company. - Understand how to test brand messaging by focusing on specific cities - What channels to prioritize for growth - With the cost to acquire a customer increasing across all marketing channels, what it means for the future of marketing. Make sure you subscribe to hear future shows. Happy Growing!
34 minutes | 4 months ago
EP173: How Docket is Revolutionizing Meetings Through a Product-Led Model
In this episode of the GrowthTLDR, we talk to Darin Brown, the CEO, and Co-Founder of Docket, a company looking to revolutionize meetings through a product-led model. Docket is currently at 15,000 users growing through SEO and product-led virality. We talk to Darin about why he started Docket, how they measure user activation, and what's it like growing through the Zoom marketplace.
14 minutes | 4 months ago
EP172: How to be a Successful Marketing & Growth Leader
In this episode of the GrowthTLDR, we discuss five critical skills you need to be a successful marketing and growth leader. We talk about the importance of forecasting, why great leaders prioritize, how great leaders have great teams, how every problem is an opportunity, and ownership.
38 minutes | 5 months ago
EP171: Six of the Best Lessons from GrowthTLDR 2020
In this episode of the GrowthTLDR, we run down our top six lessons from 2020. We talk about the evolution of content marketing, recap some great lessons on creating a growth OS for your company, and discuss some of the interviews we had with companies who went from sales-led models to product-led. We'll be back in January 2021; until then, Happy Growing!
14 minutes | 5 months ago
EP170: How Companies use M&A for Growth
In this episode of the GrowthTLDR, we're going to cover four examples of how companies use M&A deals to find both growth and leverage. We get into some of the latest M&A deals in SaaS and go through four examples of how companies have acquired media sites and software to fuel their growth and gain leverage. Happy Growing!
31 minutes | 6 months ago
EP169: How Freemium Helped Planable Grow to 700 Customers
In this episode of the GrowthTLDR, we talk to Xenia Muntean, the CEO, and co-founder of Planable. Planable is a four-year-old company based in London with 20 employees and 700 customers. They provide a tool that helps social media managers better collaborate. We talk to Xenia about their journey to 700 customers. We get into why they went from a free plan to a free trial and back to a free plan. We talk about some of the biggest hurdles Xeina had as CEO in growing planable and how they differentiate themselves in a saturated market. Happy Growing!
41 minutes | 6 months ago
EP168: How Growth Helped Companies Like Uber and Lambda School to be Successful
In this episode, we talk to Adam Grenier who has done growth at companies like Hotel Tonight, Uber, and Lambda School. We get into Adam's wild ride at Uber, where during his four years the company went from 300 employees to 20,000. We ask what did growth do at Uber, how was it structured, and why it was disbanded after three years. We get into Adam's journey at Lambda School, and how the growth team was tasked with optimizing a very unique customer journey, with some examples of the work they did. Happy Growing!
13 minutes | 6 months ago
EP167: The Four Things Marketers Can Learn from Growth
In this episode of the GrowthTLDR, we talk about the four things marketers can learn from growth. We talk about the importance of understanding the problem your product solves, and how that should translate to goals. We talk about the value of opportunity sizing and creating a culture of experimentation on your team. Happy Growing!
31 minutes | 6 months ago
EP166: The Marketing Leadership Playbook for Scale-Ups
In this episode of the GrowthTLDR, we talk to Mark Fiske, who has lead teams at Ancestry and CreditKarma. We talk to Mark about all of the things you need to master to lead marketing at a successful scale-up company. We get into how you should prioritize and understand where you should invest your resources, time, and budget. We talk about how to do customer acquisition at scale and what happens when your main channels start to plateau. We talk about the importance of hiring and why the chief product officer at CreditKarma spent 20 hours a week talking to potential candidates, even when they hadn't any open roles. Happy Growing!
25 minutes | 6 months ago
EP165: How to Build a Customer Acquisition Model
In this episode of the GrowthTLDR, we talk about some of the latest tech stories, including Loom updating their pricing and Notion launching jobs to be done guides. We then get into how you can build a customer acquisition model for 2021 to ensure you'll hit your revenue goals. We get into creating targets via a bottom-up exercise, how you can decide what channels are worth the investment, and how to build a growth scorecard for each channel. Happy Growing!
38 minutes | 6 months ago
EP164: The Growth OS Used by Companies Like Pinterest and Lyft
In this episode of the GrowthTLDR, we talk to Ludo Antonov, who founded the growth team at Pinterest and is now running growth engineering at Lyft. We get into how companies like Pinterest and Lyft excel at growth. We discuss the three most common goals growth teams have, how those growth teams manage a portfolio of investments across those goals, how they prioritize that work, and the experiment framework used by the best growth teams. Happy Growing!
3 minutes | 6 months ago
A Quick Update on the GrowthTLDR - Nov 3rd
A quick update on the GrowthTLDR about upcoming shows, and our soon to be launched community.
25 minutes | 7 months ago
EP163: How do you avoid hitting growth ceilings?
In this episode of the GrowthTLDR, we discuss one of the most common problems that most scale-ups encounter - hitting growth ceilings. Most companies who transition from start-up to scale-up do so because they manage to find a marketing channel that generates both repeatable and scalable growth. But, near all scale-ups at some point hit a growth ceiling on that channel, and then they panic. This episode discusses how growth ceilings occur in the first point and five ways to avoid them potentially.
42 minutes | 7 months ago
EP162: How Course Hero Makes Every Users First Experience Memorable
In this episode of the GrowthTLDR, we talk to Tomas Pueyo, the VP of Growth at Course Hero, a platform that helps students answer their study questions. Tomas is managing the entire product and growth department that consists of 150 people. We talk to Tomas about how leaders can best set their teams up for success, how Course Hero defines their north star metric, and why Tomas feels team design is an essential part of leadership. We also get into the work Tomas has done in providing analysis around COVID and how two of his articles have generated more than 60 million views. Happy Growing!
21 minutes | 7 months ago
EP161: The 8 Steps to Build a Winning Content Formula
In this episode of the GrowthTLDR, we discuss the eight critical steps to building a winning content formula. We cover the three most popular categories of content, the best research methods to building your editorial calendar, how you grow an audience for your content, and how to cross-pollinate ideas across channels. Happy Growing!
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