48 minutes | Jul 30th 2020

The Definitive Guide To Growth Hacking with Anuj Adhiya, Author of Growth Hacking for Dummies (GMT100)

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Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/100

Today is the day Growth Marketing Today releases its 100th episode. It's only appropriate that the topic for this episode is all about growth. Ever since Sean Ellis, previously the founder and CEO of GrowthHackers.com, coined the term "growth hacking" in 2010, there's been a lot of misconception about that term. 

Today, I have Anuj Adhiya, who worked with Sean Ellis at Growthhackers as the Director of Engagement and Analytics, but also recently wrote the book Growth Hacking for Dummies. Anuj has mentored and coached many startups on the growth methodology at Harvard Innovation Labs. He's currently the VP of Growth at Jamber. If we can call anyone a growth expert, Anuj is one of them.In episode 100, you'll learn:
  1. The difference between traditional marketing and growth hacking
  2. How to build a growth team from the ground up
  3. Common mistakes when it comes to growth (and how you can avoid it)
Key Discussion Points
  • [02:43] Anuj journey to becoming the author of Growth Hacking for Dummies
  • [04:59] The difference between traditional marketing and growth hacking
  • [10:31] What do growth teams look like inside companies?
  • [15:07] Should every company including D2C eCommerce have a growth team?
  • [19:10] Some examples of growth experiments at Jamber, a D2C eCommerce brand
  • [21:16] The best tool to manage growth experiments
  • [23:25] How to pick a North Star metric
  • [29:00] How to build a growth culture in your organization
  • [34:21] Common mistakes startups make when it comes to growth
  • [36:38] How can you systematize successful growth experiments into the organization
  • [40:33] Anuj's advice to companies about growth
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