30 minutes | Jul 23rd 2020

The 3 Step B2B Framework to Sustainable Growth in the New Norm (GMT099)

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Get the free growth cheat sheets with all actionable notes, takeaways, and tips from this episode in a one-page PDF at https://growthtoday.fm/99

One of the most critical things you need to think about as you grow your startup is how to make your business stand out from the crowd. In a marketplace where being different means a better chance of surviving and getting funding, having a unique point of difference is one of the most important things you can do for your business.

In this episode, I talk to Michael Haynes, a B2B growth consultant, who has developed a three-step B2B framework to help you grow your business sustainably long term and stand out from the competition.

In episode 99, you'll learn:
  1. How to identify the industries, markets and business customers you should focus on
  2. How to create products, services, and solutions that business customers want to buy
  3. How to achieve sustainable, profitable growth
Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
Key Discussion Points
  • [02:23] Michael's journey from becoming a B2B customer strategy consultant
  • [04:06] The three key activities that businesses need to do to acquire customers sustainably
  • [06:52] How can you find a "champion" for your product within a company?
  • [09:58] How Michael uses LinkedIn to reach out to prospects
  • [14:16] How can companies figure out how to innovate?
  • [15:55] Common mistakes founders make when growing their business
  • [20:36] Michael shares a case study using the Listen, Innovate, Grow method
  • [29:00] Michael's one piece of advice to marketers

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