59 minutes | Jan 12th 2021

Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)

A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees.In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. In this episode, you’ll learn: The challenges and benefits of joining a scale-up as a growth marketer How to be successful as a growth marketer in a fast-growing scale-up company Common pitfalls to avoid when transitioning from a startup to a scale-up Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★
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