50 minutes | Nov 12th 2020

How Benji Nailed Their Product Positioning and Brand Messaging with Mohammed Asaduallah (GMT116)

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Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/116

Positioning and product messaging are arguably the most important part of marketing since they’re inputs to your sales and marketing campaigns. In this episode, Mohammed, CEO of Benji, shares how they nailed their product positioning and brand messaging.

In episode 116, you’ll learn:
  1. How early-stage founders should approach marketing
  2. Which skills marketers should learn right now
  3. How to validate growth channels quickly and cheaply
If you’re a Canadian freelancer, sign up for Benji and get 20% off as a Growth Marketing Today listener by visiting betterwithbenji.com/growthtoday

Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42

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