Listen Now

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/118Potential customers will visit your website and will have a ton of questions and objections. If you don’t answer then, most of them won’t bother signing up. In this episode, Pedro Cortes, a SaaS marketing consultant, shares the five big landing page mistakes that are killing your conversions.In episode 118, you’ll learn: 5 common landing page mistakes to avoid How to handle objections in your landing page The three pillars to get massive long-term growth Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/117Team collaboration is the cornerstone of any successful marketing teams. Collaborative workplaces see increased levels of trust, a more engaged workforce, and improved performance. However, marketing teams can often become siloed with the content team not talking to the paid acquisition team or the conversion optimization team not talking to the creative design team.In episode 117, you’ll learn: Why it’s important for the marketing team to work collaboratively in fueling the stages of the same funnel The symptoms of a dysfunctional marketing team How to create systems to make sure your marketing team continue to work collaboratively Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/116Positioning and product messaging are arguably the most important part of marketing since they’re inputs to your sales and marketing campaigns. In this episode, Mohammed, CEO of Benji, shares how they nailed their product positioning and brand messaging.In episode 116, you’ll learn: How early-stage founders should approach marketing Which skills marketers should learn right now How to validate growth channels quickly and cheaply If you’re a Canadian freelancer, sign up for Benji and get 20% off as a Growth Marketing Today listener by visiting betterwithbenji.com/growthtodaySponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/115Without knowing it, you might be creating marketing campaigns that signal to customers that they don’t belong there. In this episode, Sonia Thompson, CEO of Thompson Media Group, shares her 5-step approach for creating a more inclusive marketing strategy. Plus, she gives actionable strategies that you can start implementing right away.In episode 115, you’ll learn how to: Re-evaluate Your Ideal Customer Avatar Make Cultural Intelligence a Priority Audit your Customer Experience Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/114Most business YouTube channels are lame. They have very few subscribers and even fewer views per video. With YouTube being the second biggest search engine, Ahrefs doubled down and grew its channel to over 175k subscribers. In this episode, Sam Oh, Director of Product Education at Ahrefs, shares their exact video marketing strategy from topic selection, production process, and content distribution.In episode 114, you’ll learn: Why you should care about YouTube as a marketing channel Ahref’s video marketing process, from brainstorming topics, filming, editing, and publishing How Ahrefs distributes their videos Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/113Building a community around a brand can become a competitive advantage. We’ve seen brands like Hubspot, GrowthHackers.com, and Clickfunnels do just that. In this episode, Rosie Sherry, Community Manager at Indie Hackers, shares how to build a vibrant online community.In episode 113, you’ll learn: Common mistakes to avoid when building an online community How to organize events and create content that engages the community Her principles around building a vibrant community Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/112One of the milestones for SaaS companies is reaching $1M ARR. In just a few months after reaching this goal, Snappa, a software that helps bloggers and content creators make online graphics, hit the $1.5M ARR goal with zero outside investment. In this episode, Christopher Gimmer, CEO of Snappa, shares his bootstrapper’s guide growing a SaaS company.In episode 112, you’ll learn: Why focusing on just one growth channel, in the beginning, is so important How Snappa got 226k views on YouTube in 2020 so far and how you can get more views on your videos How Snappa distributed content across different social platforms Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/111One of the biggest misconceptions about ranking a website on search engines is that you need a TON of content. But, in just a few months, Elise Dopson, a B2B Freelance Writer for SaaS companies such as Hubspot, Hotjar, Databox, and more, launched an affiliate site with over 6,500 monthly organic visitors with less than 25 content.In episode 111, you’ll learn: Elise’s process for creating content that ranks high on search engines How Elise used Facebook groups to research new content ideas How Elise distributed her content Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/110For most startups with product-market fit, identifying and scaling your top growth channels is crucial to taking your company to the next level. In this episode, Sid Bharath, who has scaled Thinkific and LemonStand (acquired by MailChimp) as the first marketer, shares his five-step framework to identify your top growth channels.In episode 110, you’ll learn: A framework for identifying your best channels instead of spraying and praying How to build a system for running growth instead of wasting time figuring out what to do each day A methodical roadmap for scaling up your team and marketing channels Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/109It's easy to launch a Facebook ad. But, optimizing your advertising and getting an amazing return is a different story. If you fail to constantly improve and maintain your Facebook campaigns, chances are that your results will start declining pretty fast. It may even happen in a couple of days after setting up a new ad campaign.If you want to achieve a higher campaign ROI, lower your advertising costs, and increase the number of conversions, you need to listen to this episode with Olivia Smith, the Growth Marketing Manager at HopSkipDrive. HopSkipDrive is an app that provides a safe, dependable way to get children to where they need to be.In episode 109, you'll learn: How did Olivia reduce their Facebook ad's CPA by 65%? How did they use videos to increase the performance of their social ads? How is Olivia diversifying their paid ads channel? SponsorThis episode is brought to you by Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.Support me on PatreonFrom scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like: An ad-free experience of the podcast Early access to every new episode before the public release Unlimited access to all the growth cheat sheets And more… Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!Key Discussion Points [02:38] Olivia Smith's career journey [05:01] What is HopSkipDrive? [07:58] For a two-sided marketplace like HopSkipDrive, which side is harder to acquire? [13:52] Why did the HopSkipDrive move their ad campaign management from an agency to an in-house team? [19:10] How did Olivia reduce their Facebook ad's CPA by 65%? [19:50] How did they use videos to increase the performance of their social ads? [24:05] How are they acquiring parents, schools, and drivers for HopSkipDrive? [26:24] How is Olivia diversifying their paid ads channel? [30:34] Olivia's one piece of advice to marketers Links Olivia Smith on LinkedIn Olivia Smith on Twitter HopSkipDrive ★ Support this podcast ★

Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/108You can create the best content with the best imagery, quotes from experts, include hard-to-find statistics, and even optimized it for search engines. But, it won't reach a bigger audience if you don't invest in distributing your remarkable content.In this episode, I got Ross Simmonds, the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. He shares his in-depth tactics and strategies on how to 10X content distribution for himself and his clients to get millions of eyeballs on their content.In episode 108, you'll learn: Ross' Sherlock Homeboy content strategy How does Ross deal with trolls online? Which are the distribution channels that Ross is excited about? SponsorThis episode is brought to you by Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.Support me on PatreonFrom scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like: An ad-free experience of the podcast Early access to every new episode before the public release Unlimited access to all the growth cheat sheets And more… Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!Key Discussion Points [02:35] How did Ross start Foundational Marketing agency [04:40] Do you have to be creating a ton of content to rank on Google? [07:30] How can you reuse and repurpose your content? [09:40] What it's important to tailor your content for each distribution channel? [11:13] Ross' Sherlock Homeboy content strategy [12:35] How do you pick the best subreddits to post your content on? [14:30] How do you deal with trolls? [15:26] How long does Ross wait until re-posting blog content on LinkedIn Pulse as an article? [17:40] Common mistakes startups make when it comes to growth [20:50] Which are the distribution channels that Ross is excited about? [23:26] Why is content distribution so important? [26:52] How can B2B brands create middle-to-bottom-of-the-funnel content? [32:26] Why is branding important? [34:06] How can brands use video to build their brand? [36:02] Ross' one piece of advice to marketers Links Ross on Twitter – @TheCoolestCool  Ross on LinkedIn Foundation Marketing Hustle and Grind Website ★ Support this podcast ★

Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/107In a crowded market, prospects have plenty of options that meet their rational needs. And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard. To win your market, you need to move beyond your product. Beyond your prospects’ rational needs. You need to develop a brand that forms an emotional connection. Enter Flavilla Fongang, the Founder and Managing Director of 3 Colours Rule, a brand strategy and creative agency. In this episode, she shares her proven, repeatable formula to create a winning brand strategy that attracts customers effortlessly and increase your customer lifetime value.In episode 107, you'll learn: What is the "Reptilian Brain" and how can brand marketers use that to their advantage  Flavilla's D.A.C. formula for developing a winning brand that attracts customers effortlessly How can you get press without spending a penny on PR?  SponsorThis episode is brought to you by Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.Support me on PatreonFrom scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like: An ad-free experience of the podcast Early access to every new episode before the public release Unlimited access to all the growth cheat sheets And more… Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!Key Discussion Points [03:04] – How did Flavilla become a brand experience futurist and Founder of 3 Colours Rule [04:45] – How has the relationship of consumers with brands evolved from beyond products and services to something emotional [07:00] – What is the "Reptilian Brain" and how can brand marketers use that to their advantage [12:20] – Flavilla's D.A.C. formula for developing a brand that attracts customers effortlessly [16:07] – What is Flavilla's Beyond Marketing Approach?    [22:28] – What are the advantages of building a brand that connects with your target customer?  [24:29] – How can you get press without spending a penny on PR?  [27:02] – Flavilla's one piece of advice to marketers [29:02] – Where can you find Flavilla's work online?  Links Flavilla Fongang on LinkedIn Flavilla Fongang on Twitter 3 Colours Rule website ★ Support this podcast ★

Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/106No website can stand without a strong backbone. For content, that backbone is technical SEO, which is the structure of your website. Without it, everything else falls apart.In this episode, I talk to Michael King, the Founder and Managing Director of iPullRank, a full-service SEO agency. He shares how he used Natural-Language Generation to automatically generate metadata and increase the organic search traffic for one of their clients by 50 percent.In episode 106, you'll learn: Why is knowing technical SEO important for ranking content higher in Google? What kind of data should you be looking at when doing technical SEO? How should marketers prepare themselves for the future of SEO?  And for fun, what was Mike's stage name as a traveling musician and rapper? SponsorThis episode is brought to you by Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.Support me on PatreonFrom scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like: An ad-free experience of the podcast Early access to every new episode before the public release Unlimited access to all the growth cheat sheets And more… Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!Key Discussion Points [05:20] Mike's journey from being a traveling rap artist to starting iPullRank [12:24] What is Mike's rap name?  [13:21] Why is knowing technical SEO important for ranking content higher in Google? [15:07] Why did Mike and iPullRank create a movie for MozCon this year? [17:10] How to use Natural-Language Generation to automatically generate metadata and content [18:40] A case study of how Mike and his team increase organic search traffic by 50% for a client using Natural-Language Generation [19:40] What kind of data should you be looking at when doing technical SEO?  [22:12] A resource that the iPullRank team created for those interested in NLG for Technical SEO [23:36] What should people be looking out for in SEO in the future? [24:00] How should marketers prepare themselves for the future of SEO? [24:56] Mike's one piece of advice to marketers  Links Michael King on Twitter Runtime: The 3-Ring Circus of Technical SEO – the movie and resources iPullRank's website ★ Support this podcast ★

Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/105With all the hype surrounding social media platforms like Tik Tok in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Email marketing has a median ROI of 122%. It consistently and overwhelmingly beats out other marketing formats like social media, direct mail, and paid search. To put that in perspective, this is more than four times higher than any of those other marketing formats.One of the types of emails with the highest engagement and open rates is the welcome email. In this episode, Samar Owais, an Email Strategist and Conversion Copywriter, reveals her 22-email sales-generating welcome series for eCommerce brands. I was just as shocked as you are to find out her best-performing welcome email series is 22 emails long. But her campaign has generated over $150k for an eCommerce brand that she worked with.In episode 105, you'll learn:  The common email marketing mistakes eCommerce brands make that’s costing them conversions and sales  The email sequence Samar created for Copyhackers.com How to design a cart abandonment email series that’s not creepy SponsorThank you for the sponsor of this episode, 42 Agency. Kamil and his team help B2B SaaS businesses streamline operations, implement new tech stack, design ABM & demand generation strategies, and create a predictable revenue pipeline. Book a free road mapping session at https://fourtytwo.agency/gmtSupport me on PatreonFrom scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like: An ad-free experience of the podcast Early access to every new episode before the public release Unlimited access to all the growth cheat sheets And more… Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!Key Discussion Points [02:40] – Samar’s journey to becoming an email strategist and conversion copywriter [08:10] – The difference between writing email conversion copywriting and content for blogs [10:14] – The common email marketing mistakes eCommerce brands make that’s costing them conversions and sales. [14:02] – How do you create a high-converting, brand-building welcome email series [16:25] – What do you do after a welcome series if a subscriber doesn’t make a purchase [17:30] – How Samar designs a sales-generating welcome email series that’s 15-22 emails long [21:10] – How do you design a cart abandonment email series that’s not creepy [24:02] – Instead of offering discounts in your cart abandonment email, Samar suggests doing this thing instead [25:40] – Should your emails come from a person or the company? [31:30] – The email sequence Samar created for Copyhackers.com [34:10] – The difference between copywriting for SaaS and eCommerce [38:14] – What Samar thinks about HEY, a new email service from Basecamp     [40:46] – Samar’s one piece of advice to marketers Links Samar on Twitter Samar on LinkedIn Samar's Website ★ Support this podcast ★

Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/104There’s no magic bullet to increase conversions. What works for one business may not translate to another. If you want to boost your conversions, unfortunately, you have to put in the work. That doesn’t mean you have to start from scratch! In this episode, Khalid Saleh, Co-founder of Invesp and author of Conversion Optimization: The Art and Science of Converting Prospects to Customers, outlines his five-step conversion optimization process that his team has used at companies like 3M, eBay, Target, and more.SponsorThank you for the sponsor of this episode, 42 Agency. Kamil and his team help B2B SaaS businesses streamline operations, implement new tech stack, design ABM & demand generation strategies, and create a predictable revenue pipeline. Book a free road mapping session at https://fourtytwo.agency/gmtSupport me on PatreonFrom scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like: An ad-free experience of the podcast Early access to every new episode before the public release Unlimited access to all the growth cheat sheets And more… Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!Key Discussion Points [05:00] – How Khalid started Invesp [13:13] – Why shouldn’t marketers rely on tools and tactics? [15:40] – Most marketers are talking to customers for user research incorrectly [22:00] – Khalid’s Conversion Optimization Process [26:10] – How to make sure that you're optimizing for the customer experience and not just for signups [32:10] – What is Khalid’s one or two pieces of advice to marketers? [33:30] – How can you design and launch better conversion optimization experiments Links Khalid on Twitter Khalid on LinkedIn Invesp site ★ Support this podcast ★

Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/103According to a recent Harvard Business Review article, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines.The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.In this episode of Growth Marketing Today, Jeff Davis, a keynote speaker, author, and CEO of JD2 Consulting Group, reveals his 7-step roadmap to sales and marketing alignment. In episode 103, you'll learn: The actual cost of sales-and-marketing misalignment to businesses Symptoms of sales-and-marketing misalignment The one step that’s often overlooked when aligning the sales and marketing teams SponsorThank you for the sponsor of this episode, 42 Agency. Kamil and his team help B2B SaaS businesses streamline operations, implement new tech stack, design ABM & demand generation strategies, and create a predictable revenue pipeline. Book a free road mapping session at https://fourtytwo.agency/gmtSupport me on PatreonFrom scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like: An ad-free experience of the podcast Early access to every new episode before the public release Unlimited access to all the growth cheat sheets And more… Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!Key Discussion Points [06:55] – Why is it important to have marketing and sales aligned? [08:38] – What is the cost of marketing and sales misalignment? [11:04] – How do you determine the extent of marketing and sales misalignment in a company? [12:58] – Why can you just fix the marketing and sales misalignment with technology? [16:07] – The 7 step roadmap to fixing marketing and sales misalignment     [21:36] – What is the one step that’s often overlooked when aligning the sales and marketing teams? [23:01] – How can marketers work better with the sales team? [24:22] – How can sales people work better with marketers? [25:56] – Does hiring a Chief Revenue Officer to overlook the marketing and sales function fix the marketing-sales misalignment? Links JD2 Consulting Jeff Davis on LinkedIn The Alignment Podcast ★ Support this podcast ★

Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/102Marketing can sometimes feel like climbing a mountain - we are always pushing and finding new ways to scale our business. To get to the top of the mountain, however, we have to be ruthless in our process while always learning and testing. In this episode, Tara Robertson, the Head of Customer Marketing at Sprout Social, shares five customer marketing strategies guaranteed to grow your business. In episode 102, you'll learn: What is customer marketing and what does it look like at Sprout Social? What are the KPIs for Sprout Social's customer marketing team? What are some unscalable things they've done to reduce churn? SponsorThis episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet,  book a demo to see it in action at superside.com.Support me on PatreonFrom scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like: An ad-free experience of the podcast Early access to every new episode before the public release Unlimited access to all the growth cheat sheets And more… Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!Key Discussion Points [02:55] Tara's journey to becoming Head of Customer Marketing at Sprout Social [06:52] What is customer marketing and where does Tara see it going in the future? [09:57] What is the benefit of doing customer research? [12:27] What is a customer journey map and how is it useful for customer marketing? [16:07] What does the customer marketing team look like at Sprout Social? [19:26] What are the success KPIs for Sprout Social's customer marketing team? [23:09] How does segmentation fit into customer marketing? [27:11] What are unscalable things that Sprout Social's customer marketing team doing to make their customers feel special? [33:25] Tara's one piece of advice to customer marketing teams Links Tara on Twitter Tara on LinkedIn Sprout Social ★ Support this podcast ★

Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/101Yo! yo! It's your boy Ramli John here. In this episode, I turn the tables and have Anuj Adhija, the VP of Growth at Jamber and previous Director of Analytics of Growthhackers.com, interview me. I share the top three lessons after 100 episodes of Growth Marketing Today.In episode 101, you'll learn: Who is my dream guest  Three things I’ve learned after 100 episodes of Growth Marketing Today  My career growth hack using podcasting The pros and cons of working in an agency and in-house as a marketer  How I want to be the “Hitch” of marketing  The one marketing channel am I really excited about for 2020 and beyond  How weekly habit I do to keep up-to-date with the latest in marketing Why podcasting is the perfect way to network for introverts ★ Support this podcast ★

Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/100Today is the day Growth Marketing Today releases its 100th episode. It's only appropriate that the topic for this episode is all about growth. Ever since Sean Ellis, previously the founder and CEO of GrowthHackers.com, coined the term "growth hacking" in 2010, there's been a lot of misconception about that term. Today, I have Anuj Adhiya, who worked with Sean Ellis at Growthhackers as the Director of Engagement and Analytics, but also recently wrote the book Growth Hacking for Dummies. Anuj has mentored and coached many startups on the growth methodology at Harvard Innovation Labs. He's currently the VP of Growth at Jamber. If we can call anyone a growth expert, Anuj is one of them.In episode 100, you'll learn: The difference between traditional marketing and growth hacking How to build a growth team from the ground up Common mistakes when it comes to growth (and how you can avoid it) Key Discussion Points [02:43] Anuj journey to becoming the author of Growth Hacking for Dummies [04:59] The difference between traditional marketing and growth hacking [10:31] What do growth teams look like inside companies? [15:07] Should every company including D2C eCommerce have a growth team? [19:10] Some examples of growth experiments at Jamber, a D2C eCommerce brand [21:16] The best tool to manage growth experiments [23:25] How to pick a North Star metric [29:00] How to build a growth culture in your organization [34:21] Common mistakes startups make when it comes to growth [36:38] How can you systematize successful growth experiments into the organization [40:33] Anuj's advice to companies about growth Links Anuj on LinkedIn Anuj on Twitter Growth Hacking for Dummies Jamber's Website ★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from this episode in a one-page PDF at https://growthtoday.fm/99One of the most critical things you need to think about as you grow your startup is how to make your business stand out from the crowd. In a marketplace where being different means a better chance of surviving and getting funding, having a unique point of difference is one of the most important things you can do for your business.In this episode, I talk to Michael Haynes, a B2B growth consultant, who has developed a three-step B2B framework to help you grow your business sustainably long term and stand out from the competition.In episode 99, you'll learn: How to identify the industries, markets and business customers you should focus on How to create products, services, and solutions that business customers want to buy How to achieve sustainable, profitable growth Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42Key Discussion Points [02:23] Michael's journey from becoming a B2B customer strategy consultant [04:06] The three key activities that businesses need to do to acquire customers sustainably [06:52] How can you find a "champion" for your product within a company? [09:58] How Michael uses LinkedIn to reach out to prospects [14:16] How can companies figure out how to innovate? [15:55] Common mistakes founders make when growing their business [20:36] Michael shares a case study using the Listen, Innovate, Grow method [29:00] Michael's one piece of advice to marketers ★ Support this podcast ★