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It all started in a pub. Christina Pashialis organized a casual meetup for UK-based content marketers.Over time, that group evolved into ContentUK, a paid community for content marketers. It’s grown to the point that Christina quit her job and now manages ContentUK full time.In this episode of Growth Marketing Today, Christina shares her experience in starting and growing ContentUKIn episode 125, you’ll learn: How to build and grow a paid community from scratch Two key advantages that webinars have over podcasts How to recognize community members who have been helpful or supportive to others Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees.In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. In this episode, you’ll learn: The challenges and benefits of joining a scale-up as a growth marketer How to be successful as a growth marketer in a fast-growing scale-up company Common pitfalls to avoid when transitioning from a startup to a scale-up Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Well, this is the last episode of 2020. Thank you so much for all of your support this year. It's been a crazy year!In this special episode, I make a big announcement. I also talk to Wes Bush, CEO of ProductLed, about setting goals for 2021.Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. That’s what you get with Facebook advertising, a platform used by many eCommerce entrepreneurs and marketers.In this episode, Duane Brown, Founder and Head of Strategy of Take Some Risk, shares his strategy for helping dozens of eCommerce and DTC brands scale their business using Facebooks ads.Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/121What do you do when a pandemic kills your book launch plans that you’ve been planning for a year? For Melanie Deziel, she got creative and used guerrilla marketing tactics, some of which I’ve never heard of. For example, she took stock photos of her book in a different settings and uploaded it to Unsplash, a free stock photo site. It’s resulted in over 100,000 impressions and downloads so far!In this episode, Melanie shares in detail the guerrilla marketing tactics she used that got her book, The Content Fuel Framework, in the number one new release book in the creativity section in Amazon Books.Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/120Incorporating social good into a business model has always been laudable, but it’s especially important as Millennials reach the height of their spending power. According to Boston Consulting Group, almost half of Millennials are willing to make a purchase to support a cause, and over half will pay more for environmentally sustainable products.In this episode, Toyin Adon-Abel, Founder and Creative Director at Meddling Minds in Atlanta, shares how he’s using his marketing and journalism background to help brands impact social change.Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/119The #1 question small business owners want to know is: What works?What works in marketing? What works in hiring? What works to manage time and increase productivity? What works to sell more, earn more, drive more results?That’s where Tara McMullin comes in. She created the What Works, a podcast and paid community of small business owners getting real about what’s working & what’s not as they manage their businesses. In episode 119, you’ll learn: How content marketing different from building community How Tara and the What Works team onboards new members to make sure they’re seen and heard The right amount of content mix to make sure paid members keep coming back Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/118Potential customers will visit your website and will have a ton of questions and objections. If you don’t answer then, most of them won’t bother signing up. In this episode, Pedro Cortes, a SaaS marketing consultant, shares the five big landing page mistakes that are killing your conversions.In episode 118, you’ll learn: 5 common landing page mistakes to avoid How to handle objections in your landing page The three pillars to get massive long-term growth Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/117Team collaboration is the cornerstone of any successful marketing teams. Collaborative workplaces see increased levels of trust, a more engaged workforce, and improved performance. However, marketing teams can often become siloed with the content team not talking to the paid acquisition team or the conversion optimization team not talking to the creative design team.In episode 117, you’ll learn: Why it’s important for the marketing team to work collaboratively in fueling the stages of the same funnel The symptoms of a dysfunctional marketing team How to create systems to make sure your marketing team continue to work collaboratively Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/116Positioning and product messaging are arguably the most important part of marketing since they’re inputs to your sales and marketing campaigns. In this episode, Mohammed, CEO of Benji, shares how they nailed their product positioning and brand messaging.In episode 116, you’ll learn: How early-stage founders should approach marketing Which skills marketers should learn right now How to validate growth channels quickly and cheaply If you’re a Canadian freelancer, sign up for Benji and get 20% off as a Growth Marketing Today listener by visiting betterwithbenji.com/growthtodaySponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/115Without knowing it, you might be creating marketing campaigns that signal to customers that they don’t belong there. In this episode, Sonia Thompson, CEO of Thompson Media Group, shares her 5-step approach for creating a more inclusive marketing strategy. Plus, she gives actionable strategies that you can start implementing right away.In episode 115, you’ll learn how to: Re-evaluate Your Ideal Customer Avatar Make Cultural Intelligence a Priority Audit your Customer Experience Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/114Most business YouTube channels are lame. They have very few subscribers and even fewer views per video. With YouTube being the second biggest search engine, Ahrefs doubled down and grew its channel to over 175k subscribers. In this episode, Sam Oh, Director of Product Education at Ahrefs, shares their exact video marketing strategy from topic selection, production process, and content distribution.In episode 114, you’ll learn: Why you should care about YouTube as a marketing channel Ahref’s video marketing process, from brainstorming topics, filming, editing, and publishing How Ahrefs distributes their videos Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/113Building a community around a brand can become a competitive advantage. We’ve seen brands like Hubspot, GrowthHackers.com, and Clickfunnels do just that. In this episode, Rosie Sherry, Community Manager at Indie Hackers, shares how to build a vibrant online community.In episode 113, you’ll learn: Common mistakes to avoid when building an online community How to organize events and create content that engages the community Her principles around building a vibrant community Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/112One of the milestones for SaaS companies is reaching $1M ARR. In just a few months after reaching this goal, Snappa, a software that helps bloggers and content creators make online graphics, hit the $1.5M ARR goal with zero outside investment. In this episode, Christopher Gimmer, CEO of Snappa, shares his bootstrapper’s guide growing a SaaS company.In episode 112, you’ll learn: Why focusing on just one growth channel, in the beginning, is so important How Snappa got 226k views on YouTube in 2020 so far and how you can get more views on your videos How Snappa distributed content across different social platforms Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/111One of the biggest misconceptions about ranking a website on search engines is that you need a TON of content. But, in just a few months, Elise Dopson, a B2B Freelance Writer for SaaS companies such as Hubspot, Hotjar, Databox, and more, launched an affiliate site with over 6,500 monthly organic visitors with less than 25 content.In episode 111, you’ll learn: Elise’s process for creating content that ranks high on search engines How Elise used Facebook groups to research new content ideas How Elise distributed her content Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/110For most startups with product-market fit, identifying and scaling your top growth channels is crucial to taking your company to the next level. In this episode, Sid Bharath, who has scaled Thinkific and LemonStand (acquired by MailChimp) as the first marketer, shares his five-step framework to identify your top growth channels.In episode 110, you’ll learn: A framework for identifying your best channels instead of spraying and praying How to build a system for running growth instead of wasting time figuring out what to do each day A methodical roadmap for scaling up your team and marketing channels Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★

Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/109It's easy to launch a Facebook ad. But, optimizing your advertising and getting an amazing return is a different story. If you fail to constantly improve and maintain your Facebook campaigns, chances are that your results will start declining pretty fast. It may even happen in a couple of days after setting up a new ad campaign.If you want to achieve a higher campaign ROI, lower your advertising costs, and increase the number of conversions, you need to listen to this episode with Olivia Smith, the Growth Marketing Manager at HopSkipDrive. HopSkipDrive is an app that provides a safe, dependable way to get children to where they need to be.In episode 109, you'll learn: How did Olivia reduce their Facebook ad's CPA by 65%? How did they use videos to increase the performance of their social ads? How is Olivia diversifying their paid ads channel? SponsorThis episode is brought to you by Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.Support me on PatreonFrom scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like: An ad-free experience of the podcast Early access to every new episode before the public release Unlimited access to all the growth cheat sheets And more… Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!Key Discussion Points [02:38] Olivia Smith's career journey [05:01] What is HopSkipDrive? [07:58] For a two-sided marketplace like HopSkipDrive, which side is harder to acquire? [13:52] Why did the HopSkipDrive move their ad campaign management from an agency to an in-house team? [19:10] How did Olivia reduce their Facebook ad's CPA by 65%? [19:50] How did they use videos to increase the performance of their social ads? [24:05] How are they acquiring parents, schools, and drivers for HopSkipDrive? [26:24] How is Olivia diversifying their paid ads channel? [30:34] Olivia's one piece of advice to marketers Links Olivia Smith on LinkedIn Olivia Smith on Twitter HopSkipDrive ★ Support this podcast ★

Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/108You can create the best content with the best imagery, quotes from experts, include hard-to-find statistics, and even optimized it for search engines. But, it won't reach a bigger audience if you don't invest in distributing your remarkable content.In this episode, I got Ross Simmonds, the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. He shares his in-depth tactics and strategies on how to 10X content distribution for himself and his clients to get millions of eyeballs on their content.In episode 108, you'll learn: Ross' Sherlock Homeboy content strategy How does Ross deal with trolls online? Which are the distribution channels that Ross is excited about? SponsorThis episode is brought to you by Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.Support me on PatreonFrom scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like: An ad-free experience of the podcast Early access to every new episode before the public release Unlimited access to all the growth cheat sheets And more… Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!Key Discussion Points [02:35] How did Ross start Foundational Marketing agency [04:40] Do you have to be creating a ton of content to rank on Google? [07:30] How can you reuse and repurpose your content? [09:40] What it's important to tailor your content for each distribution channel? [11:13] Ross' Sherlock Homeboy content strategy [12:35] How do you pick the best subreddits to post your content on? [14:30] How do you deal with trolls? [15:26] How long does Ross wait until re-posting blog content on LinkedIn Pulse as an article? [17:40] Common mistakes startups make when it comes to growth [20:50] Which are the distribution channels that Ross is excited about? [23:26] Why is content distribution so important? [26:52] How can B2B brands create middle-to-bottom-of-the-funnel content? [32:26] Why is branding important? [34:06] How can brands use video to build their brand? [36:02] Ross' one piece of advice to marketers Links Ross on Twitter – @TheCoolestCool  Ross on LinkedIn Foundation Marketing Hustle and Grind Website ★ Support this podcast ★

Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/107In a crowded market, prospects have plenty of options that meet their rational needs. And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard. To win your market, you need to move beyond your product. Beyond your prospects’ rational needs. You need to develop a brand that forms an emotional connection. Enter Flavilla Fongang, the Founder and Managing Director of 3 Colours Rule, a brand strategy and creative agency. In this episode, she shares her proven, repeatable formula to create a winning brand strategy that attracts customers effortlessly and increase your customer lifetime value.In episode 107, you'll learn: What is the "Reptilian Brain" and how can brand marketers use that to their advantage  Flavilla's D.A.C. formula for developing a winning brand that attracts customers effortlessly How can you get press without spending a penny on PR?  SponsorThis episode is brought to you by Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.Support me on PatreonFrom scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like: An ad-free experience of the podcast Early access to every new episode before the public release Unlimited access to all the growth cheat sheets And more… Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!Key Discussion Points [03:04] – How did Flavilla become a brand experience futurist and Founder of 3 Colours Rule [04:45] – How has the relationship of consumers with brands evolved from beyond products and services to something emotional [07:00] – What is the "Reptilian Brain" and how can brand marketers use that to their advantage [12:20] – Flavilla's D.A.C. formula for developing a brand that attracts customers effortlessly [16:07] – What is Flavilla's Beyond Marketing Approach?    [22:28] – What are the advantages of building a brand that connects with your target customer?  [24:29] – How can you get press without spending a penny on PR?  [27:02] – Flavilla's one piece of advice to marketers [29:02] – Where can you find Flavilla's work online?  Links Flavilla Fongang on LinkedIn Flavilla Fongang on Twitter 3 Colours Rule website ★ Support this podcast ★

Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/106No website can stand without a strong backbone. For content, that backbone is technical SEO, which is the structure of your website. Without it, everything else falls apart.In this episode, I talk to Michael King, the Founder and Managing Director of iPullRank, a full-service SEO agency. He shares how he used Natural-Language Generation to automatically generate metadata and increase the organic search traffic for one of their clients by 50 percent.In episode 106, you'll learn: Why is knowing technical SEO important for ranking content higher in Google? What kind of data should you be looking at when doing technical SEO? How should marketers prepare themselves for the future of SEO?  And for fun, what was Mike's stage name as a traveling musician and rapper? SponsorThis episode is brought to you by Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.Support me on PatreonFrom scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like: An ad-free experience of the podcast Early access to every new episode before the public release Unlimited access to all the growth cheat sheets And more… Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!Key Discussion Points [05:20] Mike's journey from being a traveling rap artist to starting iPullRank [12:24] What is Mike's rap name?  [13:21] Why is knowing technical SEO important for ranking content higher in Google? [15:07] Why did Mike and iPullRank create a movie for MozCon this year? [17:10] How to use Natural-Language Generation to automatically generate metadata and content [18:40] A case study of how Mike and his team increase organic search traffic by 50% for a client using Natural-Language Generation [19:40] What kind of data should you be looking at when doing technical SEO?  [22:12] A resource that the iPullRank team created for those interested in NLG for Technical SEO [23:36] What should people be looking out for in SEO in the future? [24:00] How should marketers prepare themselves for the future of SEO? [24:56] Mike's one piece of advice to marketers  Links Michael King on Twitter Runtime: The 3-Ring Circus of Technical SEO – the movie and resources iPullRank's website ★ Support this podcast ★