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Jon Macdonald shared his CRO stories and mental models to improve your conversion rates. We discussed: 1:00 - Intro 1:20 - How his process is different from other CROs 5:36 - What is continual optimization? 7:54 - Why best practices are for beginners? 15:02 - Scientific method vs silver bullets 20:18 - Why should you stop marketing when someone becomes a lead? 24:06 - How to use email marketing the right way? Key Links Jon MacDonald's website: https://jonmacdonald.com/ The Good's website: https://thegood.com/ Opting in to Optimization book My Twitter & LinkedIn

Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team. Show notes: 1:36 - About Alex and his story of how he got in 4:15 - Keeping pace with a billion-dollar valuation company 5:44 - How do marketers in their career join a unicorn early 8:31 - How Alex was able to build a media company for HR people 12:23 - How to build a community that sticks 15:41 - Becoming a media company is overwhelming, how to do it right? 22:01 - How Alex grew to be a VP of Marketing (lessons) 27:18 - How to manage folks who have more experience than you? 29:32 - How to manage up? 34:02 - How did he come up with Dock Key links Alex's blog Check out Dock for onboarding ANYONE

I'm sharing my 7-figure SEO playbook. Here are some topics I covered: Why SEO How to find the keywords that help you get high intent leads (ROI-Led Keywords) How to write content that ranks How to get backlinks (without spamming & begging for links) How to convert existing users to leads & customers from your blog How to distribute your content elegantly on social platforms Key links: Webinar if want to watch Twitter Thread The Secret SEO Formula To Get Thousands of Free Leads for SaaS Companies in 2022 The presentation Reach out if you'd like me to recommend you some writers or agencies.

In this episode, we discussed how to launch product-led content. Discussion timestamps: 2:17: How to think about job switching as a marketer 7:10 - How Amanda drove product-led content with Sparktoro 12:11 - The challenges with product-led content 16:39 - How to think about content when you are creating a category 26:36 - Her hot take on A/B testing Links: Amanda's Twitter Account Sparktoro Marketing 201 Content Course Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard. We discussed: 1:38 - How did he come up with the idea? 3:39 - Why a marketplace, not a product? 3:57 - What's Growth Mentor's mission? 6:09 - Why do so many folks offer their time for free? 12:43 - How Foti found supply side 14:14 - Successful and unsuccessful growth initiatives 17:10 - How to launch programmatic SEO? 20:45 - How doing things that don't scale helped Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

Hey there! This is my story about growing Twitter organic socials. Very tactical and mental models based. Please reach out on Twitter if you have any questions regarding this. Key Links How To Take Over The World Podcast (Give it a listen) Follow Ben (his tweets are REALLY good) Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode. Timestamps: 1:42 - Intro 4:38 - How did he grow the podcast initially 6:47 - The growth story 12:18 - How did he make his passion project so good? 14:40 - Storytelling mental models 19:14 - How to edit (pick the right moments?) 23:49 - More mental models on scriptwriting 28:11 - What did you learn from these greats? Key Links How To Take Over The World Podcast (Give it a listen) Follow Ben (his tweets are REALLY good) Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors. Casey Hill recommends podcasting. Casey's podcast course Sample podcast pitch Listen to what he says. If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/ Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

This is a mini-cast where we'll try to answer the questions of folks in my audience. Aditya Gaur asked this question. Hope this helps him and some of you too. Please reach out to these mentors if you want to dive more: Mentor Soundbite # 1 Nikki Elbaz: Website: nikkielbaz.com Newsletter: nikkielbaz.com/subscribe LinkedIn: linkedin.com/in/nikki-elbaz Twitter: twitter.com/nikkielbaz Product (ecomm focus): nikkielbaz.com/email-playbooks Mentor Soundbite # 2 - Parikshit Joshi Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

Ash Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat the big brands with high domain authority. We discussed: 2:15 - Mental models for marketers from baseball 5:55 - Story behind LivingCozy 15:57 - How to outrank big brands 20:26 - What about boring listicles? 23:45 - The layering mental model (done is better than perfect) 29:23 - How to beat buffer in its own game 32:43 - What if Web3 takes over Google search? 35:53 - Metrics that make LivingCozy successful Key Links Go from 0 to 100K pageviews a month with Webflow LivingCozy website Ash Read's Twitter Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, we introduced "growth debates" as a new segment. Marketers have struggled to choose either of them for growth. We wanted to give the full picture. 2:37 - Intros 5:09 - Why Vanessa loves thought leadership more than SEO 9:24 - Lusha's story about brand revamping and thought leadership 14:00 - George's client SEO story on ranking for growth 21:01 - Pros and cons of SEO 24:00 - Pros and cons of thought leadership 28:00 - Backlinks seem to be a useless process in SEO -- Listen to Geroge's take 31:05 - George's take on constantly fighting on ranking and content updating 34:48 - What about the long unnecessary articles that the visitors don't need for SEO? 38:41 - Vanessa's take on thought leadership could be a hit or miss. 42:59 - What about thought leadership not contributing to the revenue? (Vanessa's response) 45:04 - What's the right percentage to allocate thought leadership vs SEO as a content team? 52:44 - My take on the whole debate Key Links Reach to Vanessa for her amazing thoughts Reach out George if you want help with SEO George's agency Minutia Check out Lusha.com (Vanessa's company) Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue” We discussed: 1:51 - Nelson's background in B2B Sales & Marketing 3:30 - What are Predictable Revenue and the problems with it 6:05 - What about the outbound approach to reaching out to the right customer at the right time? 13:15 - How to approach Account-Based Marketing? __ Links: “The Death of the SDR: And the Birth of Buyer Centric Revenue” Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers. Here's what we've discussed: 1:44: Kate's startup experience and mistakes she wants you to avoid 11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led? 15:05 - Which 4 questions do you need to figure out buyer psychology & triggers? 21:31 - How I applied her 4 questions and my results 33:30 - How to ask questions that lead to insights 37:84 - Rapidfire round Key links: There are only 4 questions you *really* need to answer to get started Reach out to Kate on Twitter (she is kinda very popular but responsive there) Clarity Calls Cheat Sheet (highly recommend to buy)

In this episode, I cover my story of how I grew Synthesis with Facebook Ads. Important, I would not have been able to do without Badal's help. This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it. Some questions we also covered:  How do you approach a Facebook campaign at the early stages? How many campaigns, ad sets, and creatives based Tofu, Mofu, and Bofu?  What kind of ad objectives I should run on this? What are some powerful ad targeting ideas? How much budget an ad campaign should have? Common mistakes advertisers do How to reduce cost per acquisition? What metrics are important? What kind sof creatives work well? How to write a copy for an ad? How to structure a UTM campaign? How to scale a Facebook campaign? How to think about the landing pages? Best practices to prevent ad account to be blocked How much budget should I have to run Facebook ad campaign? What do you think about engaged shoppers or birthdays campaign? How to run holiday campaigns? What kind of ads grab attention on FB ads? How to analyze Facebook Ad Campaign? How long should you run an unprofitable ad? When should you use Campaign Budget Optimization? Key mental models for Facebook Ads Key links: Check out the ads I ran here Connect with Badal on Twitter or LinkedIn Work with XLR Media

Hey! Amazing people, Give this a listen and reach out to me at aazar@aazarshad.com or Twitter or LinkedIn

In this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea. Links: Connect with Aggelos Check out Growth Sandwhich agency

In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories. 2:29 - How growth marketing & chess are very similar 5:58 - The whacky path to growth marketing but with the right mindset 9:33 - Key mental model learned with paid ads 17:25 - Generalist vs specialist debate 21:54 - Growth experiments with Trends newsletter 27:27 - How to be ahead with influencer marketing 32:53 - Copywriting mental model from Sam Parr 33:35 - Product-Led Growth experiment at Trends 41:21 - Side hustle mental models and lessons (how to do it right) Key Links Stephsmith.io Doing Content Right Doing Time Right Sh*t You Don't Learn in School

In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do. We talked about: 2:35 - How attributing the device wrongly led to a growth fiasco 6:20 - How investing in SEO "seemed" like a bad idea but it worked. 13:03 - How to think about B2B attribution 16:41 - How Gorgias took advantage of DreamData to get $2Mn of additional revenue 19:27 - What's working for DreamData currently as B2B SaaS company? 21:51 - Rapidfire round Key Links Connect with Steffen to learn B2B Revenue Attribution Check out DreamData How Gorgias transitioned from single-touch to data rich multi-touch attribution using Dreamdata Learn more about B2B Attribution: https://dreamdata.io/b2b-attribution,

In this episode, we cover an inspiring story of Truebill and its growth levers. We discussed: 3:07 - The Truebill original story 5:25 - How did he think about differentiation? 7:13 - How Truebilll was on a death bed? How did he pull it off? 12:17 - What's the framework to grow a B2C business? 19:49 - What are the growth levers from 0-$100K, $100K to $1Mn, $1MN to $10Mn and $10Mn to $100Mn for Truebill? 23:17 - Why did not referral marketing work for Truebill? 27:19 - Favorite growth marketer? 28:10 - What's the worst piece of advice you ever got? 29:51 - What have you recently changed your mind about? Key Links Yahya Mokhtarzada Check out Truebill Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

This report got us so many customers and leads. I'm sharing these reports here: The State of SaaS Onboarding 2020 The State of SaaS Onboarding 2021