25 minutes | May 24, 2021

How to Create Product Lead Content w/ Xenia Muntean

At age 20, Xenia built a digital marketing agency serving powerhouse clients including Coca-Cola. As Xenia expanded her company she started running into problems, inspiring her to start her own business venture. Xenia is now the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams. Planable supports brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Join us to hear how Xenia leverages product led content to grow her business. 

Xenia was recognized on the Forbes 30 Under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She is now the CEO at Planable. 

Tune in to hear Xenia’s amazing story… 

1:17 – Overview of Planable 

3:11 - Workflow problems at the social media agency + the Solution 

5:09 – The journey… 0 to 1000 

7:17 - Fundraising & Break-Even points  

8:29 – Product-led content and SEO  

11:48 – All about intent! 

13:11 – Unique content based on customer data 

15:04 – Leveraging data for a compelling story 

17:09 – Sharing stories through case studies & ebooks 

17:53 – Over-experimenting, doubling down, and letting go  

21:10 – Autopsies for your experiments 

22:47 – Favorite growth tool (Superhuman) and favorite book (Stop Overthinking) 

Resources:  

Connect with Xenia Muntean

Facebook: Xenia Muntean  

Website & Trial: Planable.io 

Discount Code: Growth30 (30% off paid plans for 3 months) 

Xenia’s Favorite Book: Stop Overthinking by Stephen Scott or Stop Overthinking! By Daisy Kinge  

Xenia’s Favorite Tool: Superhuman  

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