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40 minutes | Jul 21, 2021
Creating Social Media & Online Success with Tony D'Urso
Tony’s show has over 14,000,000 Listeners.The Tony DUrso Show is the #1 show on the VoiceAmerica Network.Tony’s shows are also syndicated on Roku, Amazon Alexa & 14 AM/FM U.S. Radio Stations.He is an Amazon bestseller, Elite Entrepreneurs.Tony helps millions of entrepreneurs learn from the success of others.He teaches The Vision Map™, the testament to his success.
7 minutes | Jul 15, 2021
How To Grow Your Authority As A Leader
How To Grow Your Authority As A LeaderMy free eBook - https://brandedshareables.com/best-referral-marketing-book/Ultimately, all leadership is about influence. It’s the single most important factor in your impact.The best way to grow your authority is to author valuable, influential content for your audience. Being an author is not limited to books, as I discuss in this podcast.People usually define leadership in various different ways, but if there’s something upon which everybody agrees, it’s definitely the fact that a leader should know how to influence. However, not every leader is born with this ability, and perhaps that’s what makes the difference between successful leaders and average ones.You’re probably wondering what exactly gives leaders the ability to influence masses of people, and even though the answer to this question may seem redundant, the truth is that their ability to influence is given by their authority. There are several elements that make up a good leader, and most of them are based on authority. If you’re still skeptical, this article will definitely make you change your opinion.RespectLeaders are respected by their employees, who do their best to please their bosses. Whenever respect is lost, a leader’s authority decreases remarkably, also affecting his/her ability to influence. However, bear in mind that a true leader earns the respect of his employees instead of commanding it.Clarity of messageWhenever a leader wants to influence his employees, he creates a very clear message so that it can be understood by everybody. There’s no use in trying to influence somebody through a very complicated speech. Besides, the most elegant way of influencing is by adopting a positive attitude. A good leader knows that these two elements are a guarantee for the success of his message, as long as they’re mixed.Ability to motivateA true leader influences by motivating his team members to give their best in order to improve the overall performance. Not all leaders master this skill, since it implies creating that drive for employees first, then for the mission, leaving themselves at last.Ability to inspireBelieve it or not, there’s the main difference between inspiration and motivation. Inspiration lasts forever, while motivation is temporary and needs to be injected regularly. However, a good leader should know how to instill both.Ability to strategizeLeaders cannot influence their employees with weak strategies. That’s why they must have the ability to create well-founded strategies that aren’t only clear, but also realistic. A good strategy is seen differently and has exactly what it takes to influence.Ability to think of a plan BAlternate plans are very important even after having decided upon a strategy since they make sure that no change or unexpected shift can cause losses of forwarding momentum. Whenever leaders come up with several alternate plans, their colleagues gain more trust and become easier to influence.ReputationIt’s obvious that a reputed leader can influence people easier than an average one. A leader position must not be occupied by a good guy, but by someone who is renowned for his/her qualities and that has earned the respect of an entire community.ResilienceBelieve it or not, resilience is one of the most important elements that give leaders the ability to influence. They should be able to take it, give it leadership, influence, and find their way out of different situations, regardless of their difficulty. If a leader has no resilience, he/she runs the risk of being replaced in no time.PersuasionPersuasion is virtually the highest form of influence. True leaders are experts when it comes to persuading their employees, simply because they know that this element is based n
7 minutes | Jul 14, 2021
Strategy And Resources: Nurturing Resources for Business Growth
Strategy And Resources: Nurturing Resources for Business Growth According to the resource-based view of strategic management, a firm can gain a competitive advantage by gaining access to strategic resources. This begs the question of what a strategic resource is. When developing a firm's strategy, managers should understand the three basic strategic resources and how they can be used.Human Resources: A firm's human resources are, quite simply, the employees that it has at its disposal.Capital Resources: Capital resources are resources that a company uses in the production of goods such as factories and equipment.Natural Resources: Natural resources are resources that naturally exist in the environment, such as oil, freshwater, minerals, or arable land. Managing Resources: To be successful, firms must manage and balance all three strategic resources. It is not enough to have access to just one resource.
28 minutes | Jul 14, 2021
Maximize Your Social Influence with Neal Schaffer
Maximize Your Social Influence with Neal SchafferNeal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence.
11 minutes | Jul 12, 2021
Micro Influencer Marketing Strategy for Small Business and Startups
Micro Influencer Marketing Strategy for Small Business and StartupsA newer concept is known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media to promote products with authentic, visual posts instead of sponsored ads.Marketing tactics are constantly moving forward, and influencer marketing is no longer a fringe tactic, only for specific industries. In fact, it's a well-adapted strategy that puts your company in front of a new audience and helps build trust for your brand. Searches for influencer marketing have grown by 1500% in the past four years—the growth is clear!Working with influencers is part relationship management, part financial assessment, and part stringent organization and targeting.
17 minutes | Jul 11, 2021
Business Growth Strategy: 10 Core Principals and Template
Business Growth Strategy: 10 Core Principals and Template According to the U.S. Small Business Association (SBA), about 20 percent of businesses fail before they turn one year old, 50 percent don’t reach five years, and 66 percent don’t reach ten years.So, what’s the secret sauce behind those business-growth success stories where small startup owners are catapulted into the glamorous millionaire life?Here are 10 Core Principals to Develop Your Template: The money is in the list. Grow your list and followers as the core for all your marketing endeavors. The size of your list directly influences the size of your revenue. Of course, it should be built with those who are interested in your message, products, services, and/or content. Within your list are influencers. Use your list to directly influence your influencers.The fortune is in the follow-up. Omnipresence is a key element in how you follow up with customers, sales leads, followers, and visitors. Good service is no longer acceptable. Your service must render remarkable experiences. Remarkable experiences turn into positive, online reviews and referrals. Impactful communication is a Super Power. Become an Articulate Beast. Content is King. Distribution is Queen. Engagement is the Throne. Stories are a powerful tool. The story that’s behind the products you sell, is much more valuable to your customers, than the actual price. Content Marketing is the new PR. You must become your own media agency to get the attention you desire. Joint Ventures and co-branding are your force multipliers. Forming powerful alliances in this way can reduce the time and resources required to build your business and financial empire. Frequency and consistency are omnipotent. These are the foundations for all success found in branding, marketing, advertising, and public relations.
33 minutes | Jul 11, 2021
Generate Free Media and Blogosphere Attention with Dean Rotbart
Generate Free Media and Blogosphere Attention with Dean Rotbart
40 minutes | Jul 8, 2021
How Startups Can Scale Up Growth Significantly Faster with Lomit Patel
Lomit Patel is the Senior Vice President of Growth at Together Labs (formerly IMVU), responsible for user acquisition, retention, and monetization. Before IMVU, Lomit managed growth at early-stage startups, including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and EarthLink. Lomit is a public speaker, author, advisor, Forbes Magazine, and recognized as a Mobile Hero by Liftoff.Lomit's bestselling book, Lean AI, is part of Eric Ries' "The Lean Startup" series and published by O'Reilly.
8 minutes | Jul 6, 2021
Benefits of an Omnichannel Marketing Strategy for Small Business
Benefits of an Omnichannel Marketing Strategy for Small Business https://virtualcmo.expert/Omnichannel marketing implements marketing across multiple platforms, taking by the hand your consumers through their purchase journey, for a richer user experience – your website, email, apps, social media. According to ClickZ, omnichannel marketing can deliver three times as much engagement as a single-channel plan.The key is being able to keep a consistent and personalized voice, and understanding the needs and behaviors of your customers so they keep on coming to interact with your brand.Omnichannel marketing helps place your message across all channels in a consistent and timely manner – be it mobile, online, or in-store – whatever is most convenient for your customers. Every time a customer encounters your brand, they are offered a seamless and personalized customer experience. This leads to better brand visibility, which means greater customer loyalty.When it comes to omnichannel marketing, consistency is indeed crucial. Evaluate where you are, where you want to go and understand that the future of retail is an integration of both online and in-store shopping, enhanced and customized for complete user experience across multiple channels through whichever method the customer prefers.
10 minutes | Jul 5, 2021
One Referral Can Change Your Entire Life
One Referral Can Change Your Entire LifePurchase my eBook "Referology" for only $1.99 - https://www.amazon.com/dp/B098FB4294 In a world where we're buried in noise from email, social media, and technology, it is even more important to go back and focus on people, building trust and focusing on the individuals who will help us grow as we build meaningful connections.The core methods of building a referral-based business will never change. They haven't changed in thousands of years. But the way we execute these methods is ever-changing.Referrals are your most-beloved blind spot.But when your pervasive blinders are removed, referrals become a pivotal change for substantially growing your business.Absolutely, every business person loves referrals, and for all the obvious reasons. Yet, few can tell you how they could or would obtain more referrals at will, because turning on the “referral switch” is something most professionals in business do not understand how to do.This important observation can lead to transformational growth for your brand."Most marketers and salespeople know—at least implicitly—that referrals are highly effective. They may not know that referrals drive some of the highest conversion rates among all marketing channels, but they know that getting them is important. Unfortunately, most don’t know the right way to go about getting those valuable referrals." - ForbesWith your mindset changed from “I love getting referrals” to “I have referral policies and processes in place to generate profitable levels of referrals on a consistent basis,” a substantial change will occur to your growth and profitability.The more you effectively promote your brand to your existing clients and social followers who drive interest and traffic to your website and branded content, the more referrals and sales result.Existing clients and contacts, when excited and engaged, will introduce you to your next round of “Dream Clients.”Referology shows you have to dramatically increase your referrals!Purchase my eBook "Referology" for only $1.99 - https://www.amazon.com/dp/B098FB4294
40 minutes | Jul 5, 2021
A Natural, Non-Salesy Approach To Presenting Large Case Fees with Dr. James Roman
Since 2007, Dr. James Roman has used advanced marketing and sales strategies to grow his and his client’s practices.After 11 years in private practice, he sold his successful practice in Atlanta, GA to move out west to Denver, CO, and start iVelocity Marketing. As the Founder and CEO of iVelocity, he grew his marketing agency 10X and was listed as the INC 500 list of fastest-growing agencies in the country.After selling his agency for a 7 figure cash out, he coaches and trains private practices around the country on management and growth strategies.Many practice owners suffer from having a rollercoaster for a business. One month, they are riding high and experiencing profits, and the next month, they struggle to even pay themselves.At Optimal Growth, their purpose is to help business owners build a profitable business with long-term sustainability. We do this by helping them improve their sales flow and their communication which results in a greater ROI and profitability in their practices.By creating a more natural and organic communication flow for their sales teams; these owners have a real business focused on constant and continual growth.
8 minutes | Jul 1, 2021
What Is Your Superpower?
IS YOUR SUPERPOWER AN IMPORTANT ABILITY?Yes, it is. If you are yet to recognize this, then please learn to appreciate yourself. Get to know what you are truly good at. The things you can do very well without much struggle. Basically, get to know your strengths.Your superpower is the ability that makes you succeed in business, life, or in school. It is what enables you to outperform others in a game or exam. It is what you do best and is practically impossible to have someone do for you. Looking around you, you will notice your friends also have their own unique abilities. These are their superpowers.Being what makes you do something better than others, your superpower is an important ability. That is why you need to know it. After you know it, don’t just sit on it. Work it out and with continued practice, you will hone it like any other skill you have learned.
41 minutes | Jun 30, 2021
Social Selling and Relationship Marketing with Kevin Knebl
Kevin Knebl is the Most Recommended Business Speaker in the World among over 281,298 Business Speakers Worldwide (LinkedIn 2019). https://kevinknebl.com/Kevin has been speaking internationally for over 20 years on how to network effectively and establish connections that lead to mutually beneficial, long-term, win-win relationships. He has trained hundreds of companies and tens of thousands of people on how to use effective interpersonal skills and Social Networking to accomplish a multitude of business purposes. With over 28,500 connections on LinkedIn, over 7500 friends and fans on Facebook, and over 16,500 followers on Twitter, Kevin walks his talk every day.Kevin is an in-demand Speaker, Trainer, Executive Coach and McGraw-Hill published author. He is the co-author of The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking.Kevin also has more individually, hand-written, client testimonials (1925+) on his LinkedIn profile than anyone else in the world!
42 minutes | Jun 29, 2021
Strategic Marketing with bestselling author John North
John is the CEO of Evolve Systems Group. He is a serial entrepreneur who has created many products and services that are designed to empower business owners and entrepreneurs. Some of these ventures include: Evolve Global Publishing, Evolvepreneur.app, Evolvepreneur.club, EvolveYourBusiness, and Evolve Mobile.John is regarded as a versatile and experienced entrepreneur with a solid background in Accounting, Banking, Business Management, Finance, Personal Development, IT, Software, and Strategic Marketing.John is passionate about helping business owners become smarter and more strategic about their marketing efforts. He constantly pushes the envelope of what’s possible in this modern era and is widely regarded among his peers as very innovative and highly creative in his approach.
15 minutes | Jun 28, 2021
Increasing Productivity In Small Business: How To Tips on Getting More Done
Increasing Productivity In Small Business: How To Tips on Getting More Donehttps://virtualcmo.expert/Leaders are always seeking to improve employee productivity (including their own). All too often, that quest goes no further than time management training provided by the HR department. As legendary statistician and management consultant W. Edwards Deming argued in his book Out of the Crisis, 94% of most problems and possibilities for improvement belong to the system, not the individual.Personal solutions can be useful, but the most effective antidote to low productivity and inefficiency must be implemented at the system level, not the individual level.Making small changes to habits will drastically improve the levels of productivity and office efficiency in your business. This will allow you to get more quality work done in a shorter period of time as well as reduce the amount of time spent on unnecessary tasks.A common problem for managers is having no clear, strong sense of whether their employees are high-performing or not.Do your employees need an incentive to stay on track? Help them by offering goals that are achievable. Provide clear direction to supervisors and employees to help clarify expectations. This will help to increase their productivity, as they will have a clear focus and clear goals.You should also designate the task to each assigned individual and ensure that they fully understand that they’re the ones responsible for their duties.Holding your employees accountable for their tasks and goals means that they’ll put in extra effort and be more meticulous with their tasks.Just like how we update our technologies, your employees need an upgrade as well — this will help them reach a higher level of productivity. Learning is a continuous process, and providing your employees with seminars and training courses will improve their skill sets.Introducing your employees to innovative solutions will also motivate them to be more creative while they work. Always remember, a motivated employee is a happy employee.But it doesn’t mean that you need to spend a considerable amount of money just to give them the necessary training. You can always hire a speaker or trainer that would like to teach or motivate your employees.
13 minutes | Jun 28, 2021
Great Execution In Business: The Weak Link For Success
Great ideas are a dime a dozen. It's the actual execution that makes the difference. No matter what industry you are in, a great strategy is THE key to success. But when you work for a growing business, it's quite likely you've experienced this phenomenon:At the company's weekly brainstorming session, you propose a new strategy that is received with exceptional positivity. Your team excitedly discusses the idea, thinking synergistically and solving complex problems at every turn. After mulling over the new direction for an hour, it appears that the plan is foolproof, so everyone goes back to their respected offices both inspired and motivated to execute.A month later, the whole plan has fallen apart. And it's absolutely devastating.When you work for an evolving business, then you know - coming up with a great strategy is one thing, executing it is a whole other ball of wax. If you're like most CEOs, you probably rank "strategy execution" ahead of 80 other company concerns, including innovation, global security, and top-line growth, according to this Harvard Business Review study. And if your company is like three-quarters of the organizations in that same study, your team struggles or fails to execute your plans.
9 minutes | Jun 25, 2021
Why I Deactivated My Personal Facebook Account
Facebook has become shallow, slightly frenetic, and highly antagonistic. It’s why I personally deactivated from that addictive circus.Perhaps related to the other two, I do find enjoyment and staying connected with friends, families, and colleagues via Social Media.But I don’t want it to be the primary – and certainly not the only – vehicle to utilize.I love getting page views, likes, and comments. The feeling of instant gratification or the “hit” you get when you receive real-time feedback is powerful.Being mindful of something that can also take away and erode that happiness or fulfillment is important though. It’s a balance.
36 minutes | Jun 24, 2021
Leadership & Success with Chris Widener
A seasoned businessman, Chris shared the stage with US Presidential candidates, nationally known television news anchors, best-selling authors, and professional athletes.Chris speaks about how to lead better and sell more by gaining trust, respect, admiration, and loyalty from those they work with!
36 minutes | Jun 23, 2021
Ivan Anz - Inc 500 Entrepreneur with Philanthroinvestor
Ivan Anz is an Inc. 500 International Serial Entrepreneur with businesses in more than 10 countries. Among them is PhilanthroInvestors, Inc., the licensing and advisory firm he founded in 2019 to combine traditional venture capital financing with philanthropic principles, achieving social impact while returning profits for its Philanthroinvestors®What is a PhilanthroInvestor?“A Philanthroinvestor is someone who invests money and time, engaging emotionally to promote human welfare while earning a financial return.”We combine traditional venture capital financing tools with philanthropic principles to achieve social impact, by secure, meaningful and profitable investments that not only bring capital but also change people’s lives.
10 minutes | Jun 22, 2021
How To Get More Clients Through Referrals
There are four levels of referrals to get new clients:1. Soft Referrals - This a mention of your brand on social media or a positive review posted on Google, Yelp, Facebook, etc. They are not directly telling any specific person to choose you, but many of these help online searchers to choose you over others.2. Direct Referrals - This is an individual directly telling another to call you, show up to your store, or purchase from you. 3. Influencer Referrals - This is an influencer who in some way works with you or partners with you to send their followers and connections in your direction as a preferred brand. 4. Partnership (Joint Venture) Referrals - This is a formalized business-marketing agreement between two or more brands, often called “Co-Branding”. The purpose is to work together as non-competitors to serve and sell to similar audiences.If you have clients, you have a business. If you are getting more clients this year than you did last year, you have a growing business.We can talk about management and productivity and growth until we're blue in the face, but at the end of the day, everything comes down to your ability to land clients.There are a lot of short-term ways to land a client or two here or there, but if you want long-term success, you need to prioritize a long-term strategy.The following strategies are great ways to build a recurring leads channel that will bring in new leads month after month after month.* Strategic Partnerships & Joint Ventures* Email List Building* Search Engine Optimization (SEO)* Paid Advertising
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