29 minutes | Aug 19th 2020

Why You Should Stop Trying to Sell to Everyone w/ David Mason

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In this episode Shahin chats to David MasonDirector of Marketing Services at Experian about why you shouldn't try to sell everyone and how it can be counter-productive for your organisation and team.

They go deep into why it's unwise to try to sell to everyone, how to find your prospects problems to qualify them, when to let go of a deal, how to use the 'strong man' qualification method and more.

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