35 minutes | Aug 26th 2020

Why Marketing Should be Present at the Board Level w/ Mitchell Mackey

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In this episode Shahin chats with Mitchell Mackey, the Marketing Director at Ansell Healthcare about marketing representation at the board level.

They go deep into why it’s important to have marketing represented in the board room, and how can marketing get there in the first place.

We’ll learn how can marketing interact with the C & B level people, and how marketers can learn to speak their language?

Now, more than ever, as we reset for the post-pandemic ‘next normal’ organisations must recalibrate to to enable superior degrees of customer accessibility, responsiveness, transparency and personalisation.

The key? Marketing having representation at these levels.

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