21 minutes | Jul 29th 2020

Industries That Are Quickly Pivoting to Survive COVID w/ Pauline Grech

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In this episode, Pauline Grech the Head of Digital Strategy from Intermedia Group joins host Shahin Hoda to talk about how COVID-19 has impacted B2B advertising.

They review the wins and misses of the industries that have been deeply affected, and how the lessons learned under a pandemic scenario can help reinvent the digital marketing strategies in B2B moving forward.

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