Industries That Are Quickly Pivoting to Survive COVID w/ Pauline Grech
In this episode, Pauline Grech the Head of Digital Strategy from Intermedia Group joins host Shahin Hoda to talk about how COVID-19 has impacted B2B advertising.
They review the wins and misses of the industries that have been deeply affected, and how the lessons learned under a pandemic scenario can help reinvent the digital marketing strategies in B2B moving forward.
