35 minutes | Jan 6th 2021

How to Reach the Entire Buying Committee at Your Target Accounts w/ Jon Panker & Greg Wood

Today Shahin speaks with Jon Panker, Managing Director for Japan & Asia Pacific at TechTarget & Gregory Wood, Head of Marketing Science, Technology, Data & Analytics for Asia Pacific at SAS  They talk about how and why marketers should aim to reach the entire buying committee at their target accounts – and why just aiming to get the attention of the C-level isn't enough anymore. Continue the conversation on Slack: www.growthcolony.org/slack
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