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Growing Your B2B Small Business with Robert Poole
15 minutes | Oct 28, 2021
What Happens to Me, Happens for Me
Business challenges are expected and we can deal with them. What about the more serious, catastrophic, or even just “bad things” we encounter? How do we keep from getting totally derailed in our business?
21 minutes | Sep 30, 2021
If I gave you $100, would you give me $10
Have you ever implemented a new tactic that seemed like it was really paying off well, but then you wake up a year later and realize it’s not coming close to what you thought it would? Or even worse, you are actually losing money? I know I have. It comes down to effectively evaluating return on investment, both with hard dollars and the not so easy to quantify use of resources. Listen to this episode to find out how to keep this from slowing you down and vastly increase the speed of your company’s growth.
18 minutes | Sep 21, 2021
Getting Through to B2B Decision Makers Part 2 - Offline Methods
Have you ever thought, “If I could only get through the gatekeeper, I know I could sell the decision maker?” Getting through to decision makers is the Holy Grail of marketing and sales. It’s critical, but it also happens to be difficult. Let’s talk about some techniques to get through gatekeepers, particularly when you are selling high ticket items that aren’t an online click a button type of sale.
18 minutes | Sep 14, 2021
Getting Through to B2B Decision Makers Part 1 - Online Methods
What is the number one problem small business owners and salespeople face when it comes to getting sales and generating revenue? It’s not how competitive our product or service is, and it’s not our marketing or sales presentations. It comes down to the most critical but most difficult part of the marketing and sales process - getting in front of decision makers who have the need, resources to afford our product or service, and the authority to make a decision. Without this, we will be getting nowhere. Let’s talk about some methods to get in front of your ideal customers and set us up for success.
21 minutes | Aug 24, 2021
The Best PhD You Can Get For Making Money
Have you ever had someone tell you or thought, “you know, I need to go back to school to learn more. That way I will make more money? That might be true for an employee in corporate America. For us business owners, however, there is only one degree that matters and will make us money in the long run. Unfortunately, it can cost us a lot more than the cost of a Harvard PhD if we are not careful. Check out this episode to find out how to earn this degree without going broke.
23 minutes | Aug 17, 2021
Preventing Buyer's Remorse
Have you ever bought something and then said to yourself shortly after, “why did I buy that?” Then you returned it or felt duped you bought it? This is classic buyer’s remorse. We’ve all experienced it in our personal lives. Buyer’s remorse can cause us to lose a lot of money in the short term, but the long term damage is much worse. Listen to find out how we can prevent buyer’s remorse.
18 minutes | Aug 10, 2021
Get Your Prospects High
We all do drugs. Yes, even you. A lot of drugs are bad for you. The ones you manufacture in your brain are natural and even more effective than illicit drugs. If you want your customers to love buying from you and get an actual physical high during the process, you need to help them trigger the release of the drugs in their brain that all humans love.
20 minutes | Aug 3, 2021
How To Be Effective On a "Bad Day"
Ever had a time when things were just clicking, you were kicking butt at work, and you felt on top of the world? What about the opposite? You woke up grumpy, everything was going wrong, you didn’t want to go to work, or you felt like giving up. How effective are you at work on those “bad days”? More importantly, how do you make sure you don’t have too many of those “bad days” to start off with?
17 minutes | Jul 20, 2021
B2B Sales Is NOT Emotional (or is it?)
B2B sales is all about logical, dollars and cents analysis of options, right? All selling is emotionally based. It doesn’t matter if it is selling to consumers or to sophisticated business owners and executives. Listen to this episode and I’ll prove this to be true.
18 minutes | Jul 6, 2021
The 3 Types of Objections and How to Overcome Them
Ever feel like you are playing ping pong going back and forth trying to convince a customer to buy your product or service? The reason for this is rooted in objections and how sometimes we almost ask for prospects to question us. Let’s talk about the three major types of objections or reasons people resist buying and how to overcome them and make the sale.
22 minutes | Jun 29, 2021
Shiny Object Syndrome (SOS) and Mastering Boredom
Have you ever found yourself chasing too many ideas, businesses, or strategies, and realized later that you are spread too thin and accomplished none of them? This is called Shiny Object Syndrome. The question is how do we avoid this pitfall and keep our focus on the things that really matter. Let's talk about some ideas to mitigate distraction.
23 minutes | Jun 21, 2021
Where Most Of the Money Is Made
As entrepreneurs and salespeople, we tend to focus on closing the big deal, getting the sale, and going after the “low hanging fruit.” While this is important, we are ignoring where most of the money is actually made if we focus just on this. Listen to find out where that money is.
19 minutes | Jun 14, 2021
Simplicity Is the Key to Making Money
Have you ever looked at a business’s website and thought, “...what do they actually do?” Often, we assume our prospects speak the same language we do, and we overcomplicate both our communication and our solution, turning off a lot of prospects before we even have a chance to sell them. Listen to find out how to remedy and use communication to grow your business.
22 minutes | Jun 7, 2021
Gentlemen, This Is a Football
Do you sometimes feel like you are running 24/7 without coming up for air in your business? This is a dangerous place to be which will eventually put you out of business. How do you prevent this from destroying your business and continually grow?
21 minutes | Jun 3, 2021
How to Prepare for Covid-20 (or the next crisis)
What happens when Covid-20 hits (or the next economic crisis)? Why have so many businesses failed in the last year and why did some of us survive? Most importantly, how do we prepare for the next crisis? It’s not an if, it’s a when.
21 minutes | May 31, 2021
Bridging the Gap in Client Expectations and Yours
What’s one of the biggest reasons clients and customers are dissatisfied? They have totally different expectations and perceptions of your products or service than you do. How do we bridge this gap and turn disgruntled clients into raving fans? Listen to this episode to find out more.
15 minutes | May 27, 2021
Appointments, Appointments, Appointments...Right? (Part 2)
So you got the appointment with the prospect. What now? How do you turn this appointment into a sale? How do you maximize your time and process to take advantage of your appointment and grow your business. This is part two on how to do this. Take a listen.
19 minutes | May 24, 2021
Appointments, Appointments, Appointments...Right? (Part 1)
When it comes to B2B, we are all focused on getting in front of our prospects. If you are successful, that’s only the first step. What do you do after setting an appointment, and how do you maximize your effectiveness? This is part one of what and how to do this. Take a listen.
10 minutes | May 13, 2021
Don't Be Hatin' - Dealing with Jerks
Ever had someone call your office and go off on your team or you? Or maybe bravely post a really nasty review or social media post? These people are a fact of business and life, but the question is how do we deal with them. Listen to find out how.
16 minutes | May 10, 2021
Don't Be Afraid of Feedback-Be Afraid of No Feedback
Ever been nervous to reach out to a client and ask them what they think of your service or product? Sometimes, it’s easier to stick our heads in the sand. Why? It’s tough to hear both haters nasty and loud opinions, and sometimes it’s equally tough to hear the truth. Hater or truther, you can’t ignore feedback as it’s one of the best tools we have. So HOW do we get constructive feedback from our clients that we can implement to grow our B2B small business?
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