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In this episode we explore the concept of niching down and why it is so important to specialize in order to compete. We take a look at three of the most important reasons why you should focus your agency into a specific niche:Easier salesEasier production and deliveryEasier scaleabilityYou can find more resources on growing your agency in my blog edorozco.com/blog.If you have any feedback, of you'd like to come on the show, send me a message at ed@edorozco.comSupport the show (https://www.patreon.com/edorozco)

In this episode, Romina Kavcic talks about the value of implementing a design strategy. We discuss how to communicate the value of research and the profound impact it can have on the success of a design project.Romina is a Design Strategist who holds a Master of Business Administration. She has more than 14 years of experience in design and consulting in tech. She has worked with unicorns like Stellar.org, Databox, Xamarin, Singularity.NET, and others. She also has a post-graduate credential from Blockchain Strategy (Oxford University).Romina has a course on design strategy that you can sign up for on her website designstrategy.guide that I recommend to check out.You can reach out to Romina onLinkedin https://www.linkedin.com/in/rominakavcic/Twitter https://twitter.com/rominadesignerhttps://designstrategy.guide/If you have any feedback, of you'd like to come on the show, send me a message at ed@edorozco.comSupport the show (https://www.patreon.com/edorozco)

In this episode, we'll explore the concept of value-based pricing. This is a powerful technique for design agency owners to increase their revenue while improving their client satisfaction. Sounds great, right? Let's look at whether this is the best pricing model for your agency and what you need to get started.Support the show (https://www.patreon.com/edorozco)