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Grow Your Nutrition Business
31 minutes | 5 days ago
#51: Keeping It Simple As A Nutrition Coach
Today, Ashley and I are talking about keeping it simple and how we teach nutrition coaches to keep it simple with their clients. While this sounds easy, sometimes, you might not think you are doing enough to support your clients as a coach. But, you must remember to keep it simple. In this episode, we discuss: - Why you should keep it simple? - How to keep it simple? Discuss different examples when working with clients to help you apply this concept.
38 minutes | 12 days ago
#50: Sugar Addiction & Chronic Disease
Today, I'm talking to Karen Thomson about sugar addiction and the role of chronic disease. Recently, we hosted a panel discussion on chronic disease for gym owners (linked in the show notes), and we are continuing the conversation on the podcast. According to the World Health Organization, 80% of chronic diseases can be prevented through a healthy diet, exercise, and no tobacco use. Today, we are talking about diet, specifically the role of sugar and what it does in our bodies. Stay tuned at the end of this episode; I'm sharing an experiment that Jason and I will be doing this week! You don't want to miss it!
25 minutes | 19 days ago
#49: The Most Important Skill To Becoming An Effective Nutrition Coach
If I told you that 70-80% of your professional success in life is related to one skill that had nothing to do with your actual profession, would you believe me? Today, Ashley and I discuss one skill that makes good nutrition coaches become great nutrition coaches and truly make a difference in someone's life. It's called soft skills. In this episode, we discuss: What are soft skills? Why are they important? How you improve them? For additional support, click the link in the show notes!
31 minutes | a month ago
#48: How To Increase Engagement Of Your Nutrition Program With Existing Members
Today, Ashley and I are discussing how to increase buy-in from existing members of your gym. At least once a day, I'm asked on a free call by a Crossfit Gym owner, "How do I get my existing members bought in?" Here's the deal; it doesn't happen overnight, but if you do the five things we talked about during this episode, it will happen. With 2021 right around the corner, now is the time to be thinking about revamping your nutrition program. Book a free call with the nutrition business experts at HSN Mentoring to see how they can help you build a nutrition program without reinventing the wheel. Enjoy this episode!
39 minutes | a month ago
#47: Relaunching Your Nutrition Program With Confidence
Stephanie and Turner are the owners of Mountain Made Fitness Collective. After taking a break from HSN Mentoring for a few years, they recently returned and are relaunching their nutrition program. In this episode, we talk about the value of having a streamlined system to manage your nutrition clients and what you should be thinking about when building a nutrition program. If you are a gym owner, click the link below and access a FREE ultimate nutrition challenge starter guide. This is a great retention strategy for CrossFit facilities and gyms worldwide forced to shut down again due to COVID.
30 minutes | a month ago
#46: 4 Steps For Getting Your First Nutrition Client
This week, Ashley Osterman and Nicole Aucoin answer the most common question from new nutrition coaches, "How do I get my first nutrition client?" While there are many things you can do, we have simplified the process into a four-step plan. If you follow these steps, you will attract your ideal clients and start changing lives through nutrition coaching. If you are a gym owner, listen out for step #3! Please don't forget to rate our podcast and leave a comment/review. Take a screenshot, then send it to email@example.com and we will send you a starter guide and bundle to help you save time and not reinvent the wheel when building a nutrition program.
43 minutes | 2 months ago
#45: Providing Exceptional Service To Build Brand Advocates
Today, we have Nick Reyes on the podcast. He is a gym owner and the Chief Happiness Officer at PushPress. Topics discussed: - Why you need to build brand advocates - How to build brand advocates - The power of moments HSN has partnered with PushPress to create an amazing Nutrition App to help PushPress clients easily track their metrics. To learn more about this app and what metrics you should be tracking, join our FREE webinar: Knowing Your Metrics on Thursday, November 5th at 3 PM EST. Click the link to register for the webinar (attend live or catch the recording). https://growyournutritionbusiness.com/know-your-metrics-powered-by-pushpress/
31 minutes | 2 months ago
#44: 4 Tips For Owner Involvement With Nutrition Programs
Owner involvement with a nutrition program is vital to its success. While owners do not need to be running the day to day operations, ensuring a consistent message that nutrition is a priority starts at the top. In today's episode, Ashley Osterman & Nicole Aucoin discuss four ways owners need to be involved with nutrition programs. Are you a gym owner? Join the FREE Facebook group: Nutrition Coaching Made Easy to help you build a nutrition program.
25 minutes | 2 months ago
#42: How To Integrate Motivational Interviewing With Nutrition Coaching
In today's podcast, Ashley and Nicole discuss motivational interviewing. As coaches, we are in the relationship business and by utilizing motivational interviewing techniques, we can deepen the relationship with our clients. In this episode, we discuss: -The types of questions you should be asking during client consultations -Assessing your listening skills -Ensuring accurate interpretation of what the client is telling you Did you know HSN Mentoring has a FREE Facebook group for gym owners to help build a nutrition program inside a gym? In this group, you will find training recordings, live Q&As, and giveaways! Click the link below and join the group today!
43 minutes | 2 months ago
#41: 4 Steps To Converting Leads Into Customers
Today's guest on the podcast is Mateo Lopez, one of the founders of Gym Lead Machine. We discuss something that is costing gym owners money and clients -- the proper systems to turn leads into paying customers! Topics Discussed: - Why you need a system to manage leads - Four steps to turning leads into customers - What you should be thinking about with your website To find out more about Gym Lead Machine, click the link below. Don't forget to hit subscribe and leave us a review on this podcast!
25 minutes | 3 months ago
#40: How To Price & Package Your Nutrition Programs
Today, Ashley Osterman interviews Nicole Aucoin. They discuss the number one question from gym owners; how do I package and price my nutrition program? Most gym owners say they have informal conversations and end up giving away nutrition coaching for free. Discussion Topics: - Why we recommend a 12-week commitment with nutrition coaching - How to build hybrid programs in a gym - The most common mistakes when pricing and packaging nutrition programs
29 minutes | 3 months ago
#39: How Cigar City CrossFit Doubled Their Nutrition Program During The Pandemic Using A Simple, Habit-Based Approach
Today's podcast guest is Arielle Murray, the head nutrition coach at the Cigar City CrossFit, in Tampa, Florida. Before signing up with HSN Mentoring, she had about 20 clients, and now she has over 40. In this episode, we talk about - How her program has gained so much momentum - What she is doing to empower her team of nutrition coaches - How the owner-coach relationship has set this program up for success
30 minutes | 3 months ago
#38: How To Coach Nutrition Using a Habit-Based Approach
In today's podcast, Nicole Aucoin and Ashley Osterman discuss why we focus on a habit-based approach, and the top takeaways from the Basics of Nutrition Coaching Course, the new CrossFit Preferred Nutrition Course. We discuss why you want to focus on a holistic approach to empower clients to live a healthy lifestyle one step at a time.
34 minutes | 3 months ago
#37: 3 Strategies To Market Your Challenge
Today is the last of a 3-part series on nutrition challenges. In this episode, Jason and Nicole Aucoin talk about three strategies to market a nutrition challenge, how to practically apply this in your business to gain buy-in form existing members and how to attract members outside of your gym! Remember, a nutrition challenge is a great way to kick start a nutrition program, but individual coaching is where the magic happens. Make sure you check out Episode 35 and 36 to avoid the common pitfalls of nutrition challenges!
33 minutes | 4 months ago
#36: 5 Strategies To Avoid The Challenge Trap
In today's episode, Ashley Osterman, our director of nutrition education and I talk about 5 strategies to avoid the challenge trap. There is a workbook to go along with this episode so click the link below and download the workbook. In this episode, we talk about: How to build a nutrition program beyond a challenge What it is so important to set up individual meetings with every challenge participant What are the differentiators between a challenge and individual coaching Lastly what a good conversion goal is to support clients beyond a challenge
29 minutes | 4 months ago
#35: How To Run A Successful Nutrition Challenge
Most gym owners run nutrition challenges. The problem is their nutrition program ends at the end of a challenge. We call this the challenge trap. Today -- Ashley Osterman, our director of nutrition education and I talk about running a successful nutrition challenge. Discussing topics like: What should you charge? What your client experience should be like? What should the challenge be about? How to ensure your nutrition program doesn't end oat the end of a challenge?
32 minutes | 4 months ago
#34: Turning Your Side Hustle Gym Into A Full-Time Career
Today's guests on the podcast are two gym owners from Australia, Ellie and Alex from Cultivar Health. They wanted nutrition to be a pillar in their business from day one. They have a giant sticker on the wall listing the five pillars they focus on: nutrition, exercise, mindset, relationships, and sleep. They are good at supporting their clients with all the pillars, except one, nutrition and they knew they needed help. When we first talked to Ellie, she told us that her goal was to leave her position as a lawyer and help Alex run the gym full-time. Ellie and Alex signed up with HSN before the COVID shutdowns and used nutrition coaching as their retention strategy. Within just a few short months, Ellie was able to leave her position as a lawyer to focus on the gym full-time and support her clients on their journey to health.
32 minutes | 4 months ago
#33: Helping Gyms Internationally Build Their Nutrition Programs
33 minutes | 5 months ago
#32: Making Nutrition a Priority at CrossFit 1836 Screen reader support enabled.
Today we have a power couple on the podcast -- Mat and Sara Koym. They have been with HSN for a few years now and have built a robust nutrition program. It is a pillar in their business. One of the most popular questions I get asked during free calls is how many nutrition clients can a coach handle. Gym who have nutrition programs before starting with HSN tell me they feel overwhelmed with 10-12 clients. It's because they don't have systems in place and are starting from scratch with every client. Most coaches using the HSN platform can handle between 40-50 clients, no problem. They are more efficient because they have systems in place and don't have to reinvent the wheel. Sara has a full-time job, kids, owns the gym with her husband, AND manages over 35 nutrition clients. Listen to her tips to increase efficiency as a nutrition coach. The Nutrition Business Virtual Workshop was earlier this month! The theme for the workshop was building a resilient business and bridge the gap between the program of chronic disease and the solution within a gym through fitness and nutrition coaching. We know this information will help gym owners add nutrition, which is the missing piece of the puzzle in their business so we decided to give FREE access to the presentation replay until the end of July. Click the link in the show notes today!
35 minutes | 5 months ago
#31: Nutrition Coaching & FAD Diets
Today's guest on the podcast is our director of Nutrition Education, Ashley Osterman. We discuss one of the topics from the Nutrition Business Virtual Workshop and a popular topic when working with clients -- FAD Diets. Topics Discussed: - What are FAD Diets - What are the pros and cons of the most popular FAD diets - What is your role as a nutrition coach as clients navigate FAD diets - When we recorded this episode, we were planning on charging for the presentation replay, but I wanted to make this information accessible to all gym owners and nutrition coaches. Gym owners should feel confident talking to their clients about nutrition and the Nutrition Business Virtual Workshop REPLAY is a great first step to help you not reinvent the wheel when it comes to building a nutrition program. FREE access to the virtual workshop ends on July 31st. Click the link to get FREE access today!
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