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12 minutes | a year ago
Nothing Works: Why Marketing Needs To Be Customized
Jason and Mark discuss the importance of a custom marketing strategy in this episode of Grow Up. Learn why it's a bad idea to listen to outside noise about what strategies or tactics are “dead” or to follow hot trends blindly.
11 minutes | a year ago
How ONEFIRE Uses Databox Visualization To Track Marketing Performance
In this episode, Jason and Mark talk about Databox with ONEFIRE analytics expert Adam Bockler. Adam explains the benefits of Databox, what similar tools can do for your business, and how ONEFIRE uses data to show client success.
15 minutes | a year ago
Lessons To Learn From FACEBOOK's Rebrand
What can your business learn from Facebook’s rebrand? In this episode, Jason and Mark discuss Facebook, the recent rebrand, and lessons that any business can learn and apply in their own rebranding efforts
15 minutes | a year ago
How Google's New BERT Search Algorithm Update May Affect Your SEO
In this episode, Jason and Mark break down Google’s latest algorithm change: BERT. What does BERT mean for your business and your approach to marketing for search and SEO? Find out on Grow Up.
13 minutes | a year ago
Has Your Business Started Marketing To Gen Z?
We're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience.Generation Z is made up of over 65 million people in the United States and by 2020, they will account for 40% of all U.S. consumers. This is a cohort of young people that can't be ignored by your business. With the media's focus on Millennials over the past 10 years, many businesses are still largely talking about that group and not thinking about the next group that's coming through High School and College right now.Join Jason & Mark as they do a deep dive into a cohort with over $44 billion in spending power.Show Links:ONEFIRE Gen-Z InformationGrow-Up Podcast Feedback
24 minutes | 2 years ago
What Jason Learned at INBOUND 2019 and How It Can Help Grow Your Business
ONEFIRE CEO and Grow Up co-host Jason Parkinson attended INBOUND 2019 in Boston. In this episode, Mark and Jason discuss HubSpot's newest features, marketing trends, and the insights that Jason picked up during his trip.Show Links:Gong.io
24 minutes | 2 years ago
Challenging The Way You Think About Educating Your Children And Your Employees
The current education system has become less effective as today's students are adapting to changing technology. Do you need to memorize math equations? No. You have calculators and search engines that exist to help you. What about spelling words? Nope. Every modern device now auto-corrects your spelling. What happens when you empower other students to teach those less experience? Even more exciting, how do you implement this way of teaching into your workplace?Jason and Mark are joined by Dr. Kevin Berkopes from Crossroads Education to discuss their new "Learning Commons" model. Funded by the Bill & Melinda Gates Foundation, this modern approach to education is going to change the world.Show Links:Crossroads Education
17 minutes | 2 years ago
An Inside Perspective On Connecting With Generation Z
Graduate Assistant Megan Funke joins Jason & Mark to talk about her perspective on interacting with post-millennial college students every day. We'll discuss how to reach them, the platforms they're on and the details surrounding interacting with this young audience.
13 minutes | 3 years ago
Smarketing Best Practices To Help You Close More Sales
When sales and marketing teams are aligned, businesses see 38 percent higher sales win rates. Jason and Mark share information on Smarketing best practices and specific tools that you can use to help your internal organization work together to empower your sales team to close more deals. Show Links: https://onefire.com/services/hubspot http://blog.onefire.com/how-onefire-and-hubspot-turn-your-small-marketing-team-into-an-army
15 minutes | 3 years ago
What is Yuso? How Product Showcase Software Can Generate More Leads at Trade Shows
Jason and Mark discuss a new augmented and virtual reality platform called Yuso and explain how businesses can use it at trade shows. Yuso displays interactive 3D models of physical products, allowing businesses to transport oversized items anywhere, instantly. With built-in lead capture and CRM integration, Yuso is a tool business leaders need to hear about. Show Links: Yuso Platform 5 Strategies For Improving Lead Capture At Trade Shows
18 minutes | 3 years ago
Innovative Ways to Use AR & VR To Market Your Business
Augmented and Virtual Reality is becoming top of mind for consumers and companies alike. With Apple and Google's inclusion of AR on all of their modern devices, Augmented Reality is now available on the large majority of consumers' smart phones. Learn how your business can build a strategy to give your potential customers an experience from your brand instead of an interruptive (and often ignored) advertising message.
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