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In this week's episode: Lenny Murphy, is joined by Nis Frome, COO at JOON and GM at Coderbyte and Session Rewind. Join us while Lenny and Nis discuss the importance of reducing (or eliminating) friction to inspire new product development and the productization of new services. In this episode we'll explore: How learning about the tensions experienced by an individual and/or a company can open the door to the development of the next great product Human capital management, the individual's journey to self-realization, and how products can help them achieve their ultimate life goals The importance of being nimble in a future that is going to be, inherently, unprecedented Many thanks to Nis, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take. Links from the show Lenny Murphy --> https://greenbook.captivate.fm/ep18lm JOON --> https://greenbook.captivate.fm/joon18

In this week's episode, our host Lenny Murphy, is joined by the IIEX North America 2022 GreenBook Pitch Winners from Highlight: Dana Kim, Founder & CEO, and Ethan Kellough, Co-founder and Chief Product Technology Officer. Join us while Lenny explores the start-up world with Dana and Ethan, where their start-up (Highlight) is now, what transpired as a result of their win at IIEX North America, and what's to come in the future. In this episode, we'll explore: Pro tips for pitching your product, to investors, potential clients, or in a competition like the GreenBook Pitch The importance of practicing your pitch, with open and honest feedback after each attempt, as you iterate your way to a winning presentation Advice for those starting up new businesses themselves. (Spoiler alert: trust your strategy and be ruthless in your prioritization.) Many thanks to Dana and Ethan, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take. Links From The Show: GreenBook Podcast --> https://greenbook.captivate.fm/greenbookpodcast Lenny Murphy --> https://greenbook.captivate.fm/lm17 GreenBook Startup Pitch --> https://greenbook.captivate.fm/startup-pitch Highlight --> https://greenbook.captivate.fm/highlight

In this week's episode: Lenny Murphy, is joined by Thor Olof Philogene, CEO and co-founder of Stravito. Listen in as Lenny and Thor discuss the individual journeys of Stravito's co-founders, what brought them together, what's attributed to their success to date, and what they're doing with their funding to keep their momentum growing. In this episode, we’ll explore:- The rise of purpose-built insight technology for the enterprise - The importance of user experience to drive adoption and insight engagement - How famous brands like Burberry are building an insights newsroom and narrative Many thanks to Thor, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode's sponsor, Stravito.

In this week's episode: Lenny Murphy, is joined by Linda Lomelino, Senior Director of Product Management, Data Ventures at Walmart. Join us while Lenny and Linda discuss the unique changes that have occurred over the past few years, both in the consumer marketplace and in how Walmart is leveraging the data they collect to serve their commercial customers. In this episode we'll explore:- How insights extracted from data can improve how companies operate and improve their offerings - How Walmart came to commercialize the data they collect, at the aggregate level, without compromising their customer information - Walmart Luminate and the data products Walmart's Data Ventures are putting out to ultimately serve their customer Many thanks to Linda, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode's sponsor, Perksy.

In this week's episode: Lenny Murphy, is joined by Timo Pelz, Vice President of Business Marketing at Reddit. Together, they discuss the concept of Communities 2.0, where who you are no longer matters, but what you are passionate about is everything, and the way what happens online (URL) plays out in real life (IRL). In this episode we'll explore:- The importance of Reddit's mission of bringing community and belonging to everyone in the world - The difference between a Reddit community and the research communities typically utilized by the insights community - How the Reddit insights team supports brands and delivers great business value Many thanks to Timo, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode's sponsor, Perksy.

In this week's episode: Lenny Murphy, is joined by Talia Parnass, former Senior Lead of Trends & Campaign Management at Pinterest to discuss creating higher quality, more relevant content that's truly mapped to consumer demand. 3 Topics We'll Explore: The Pinterest Predicts annual global trends report that reflects the dominant search trends of more than 400 million users worldwide How brands are leaning into the trends and movements that Pinterest Predicts accurately forecasted in order to drive powerful business results The reason Pinterest's revenue is growing despite its falling stock prices, and what brands can learn about creating more valuable and profitable user experiences Many thanks to Talia, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode's sponsor, Perksy. Producer's Note:Talia has since left her role at Pinterest and joined Reddit - feeling inspired by both teams to live her best life and create the work she loves.

In this episode: Lenny Murphy, is joined by Todd Hoskins, Co-Founder of My-Take, to talk through the changing needs of research service buyers brought about by the disruption to in-person research. Listen in as Lenny and Todd discuss the dichotomy of research providers offering tech innovation vs. those offering consultative research services. 3 Topics We'll Explore: The digital qualitative research boom and the enormous need for fast and effective tools to engage with consumers How purchasing behaviors have led to an increased need for UX research tools The wide range of SaaS, full-service, and hybrid providers in the marketplace Many thanks to Todd, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode's sponsor, My-Take.

In this week's episode: Lenny Murphy, is joined by Nadia Masri, Founder of Perksy, to discuss why allowing for a fun respondent experience yields stronger survey results. Take this deep dive into Nadia's entrepreneurial journey, the theory of gamification in MRX, and the fundamentals of approaching research with a more human-centered lens to create a FUN consumer feedback experience. In this episode we'll explore:How to change the nature of the survey experience through gamification The role of both skill and luck in the adoption of new product models The emotional investment (and pay off) of the founder's journey How to influence respondents to actually 'show up' to participate in surveys How to improve the quality of survey responses  Shownotes: Lenny Murphy --> https://greenbook.captivate.fm/lenny11 GreenBook --> https://greenbook.captivate.fm/ep11gb Nadia Masri --> https://greenbook.captivate.fm/nadia11 Perksy --> https://greenbook.captivate.fm/persky11 Thank you to our producer, Emily Fullmer, our editor, James Carlisle, and this episode's sponsor, Perksy.

In this week's episode: Lenny Murphy, is joined by InnovateMR CEO, Lisa Wilding-Brown, to break down the complex layers of do-it-yourself (DIY) research solutions vs. insights outsourcing. Listen in as they provide an in-depth analysis of sample supply challenges, survey design optimizations, and methodological approaches to maintaining data quality.  5 Topics We'll Explore In This Episode: Self-service research trends, and in-house research predictions for mega-brands like Walmart and Amazon The survey ecosystem and the fundamental dynamics of participant engagement Strategic partnerships and the roadmap to product expansion The maturation of online fraud and how to mitigate the risks The evolution of the competitive landscape and data value chain Links From The Show: GreenBook --> https://greenbook.captivate.fm/lisa10sn Lenny Murphy --> https://greenbook.captivate.fm/lenny10sn InnovateMR --> https://greenbook.captivate.fm/ep10innovatemrsn Lisa Wilding-Brown --> https://greenbook.captivate.fm/lisa10sn Thank you to our producer, Emily Fullmer, our editor, James Carlisle, and this episode's sponsor, InnovateMR.

In this week's episode: Lenny Murphy, is joined by Benjamin Humphrey, co-founder & CEO of the incredibly successful software startup, Dovetail for an enlightening discussion around customer centricity in R&D, solutions for solving your unstructured data + fragmentation challenges, and the importance of working cross-functionally to help key players understand + leverage insights for better product/service design. In This Episode We'll Explore: 3 macro trends on the rise in user experience (UX) and user interface (UI) The complexity of customer-centric design and fit for purpose products/services How to improve data democratization and remove barriers for the dissemination of insights Links From The Show: GreenBook --> https://greenbook.captivate.fm/gbsn9 Lenny Murphy --> https://greenbook.captivate.fm/lennysn9 Benjamin Humphrey --> https://greenbook.captivate.fm/bhsn9 Dovetail --> https://greenbook.captivate.fm/dovetailsn9 Zappi --> https://greenbook.captivate.fm/zappisn9 Thank you to our producer, Emily Fullmer, our editor, James Carlisle, and this episode's sponsor, Zappi.

In this week's episode: Lenny Murphy, is joined by Rogayeh Tabrizi, Ph.D., behavioral economist, Founder & CEO of Theory + Practice, and one of this year's GreenBook Future List Honorees for an incredible discussion around multi-disciplinary teams and leveraging them to create innovative approaches to common issues within insights. Take a deep dive and discover how these teams are inherently set up for success by utilizing their unique abilities to challenge each other with radically different viewpoints and skillsets. In this discussion, Dr. Tabrizi also outlines the importance of leveraging interconnected data to create actionable customer-centric strategies for insights teams to produce more valuable contributions that impact both the top and bottom lines. In This Episode We'll Explore:How to break data silos  How to Increase efficiency through interconnected data How to build an environment that's conducive to creativity and innovation The unique composition of successful research teams and how to build them Links From The Show: GreenBook --> https://greenbook.captivate.fm/snep8 Lenny Murphy --> https://greenbook.captivate.fm/lennysnep8 Rogayeh Tabrizi, PhD --> https://greenbook.captivate.fm/rogayehsnep8 Theory + Practice --> https://greenbook.captivate.fm/tapsnep8 Many thanks to Emily Fullmer, for producing and editing this episode, and to Zappi, for sponsoring this podcast.

In this week's episode: Lenny Murphy, is joined by Elaine Riddell and Ken Sonenclar of Oaklin's DeSilva + Phillips, to unravel the complex web of investments, mergers & acquisitions (M&A), and capital formation surrounding ResTech. Take this deep dive and learn what it takes to build a highly valued business in 2022. In This Episode We'll Explore:M&A and market research trends Developing a formula for valuation How to take rapid action to build a premium business What distinguishes and differentiates successful companies in the marketplace Links From The Show: GreenBook --> https://greenbook.captivate.fm/greenbook7 Oaklin's DeSilva + Phillips --> https://greenbook.captivate.fm/oaklins-desilvaphillips Zappi --> https://greenbook.captivate.fm/zappi7 Lenny Murphy --> https://greenbook.captivate.fm/lenny7 Elaine Riddell --> https://greenbook.captivate.fm/elaine Ken Sonenclar --> https://greenbook.captivate.fm/ken Many thanks to Emily Fullmer, for producing and editing this episode, and to Zappi, for sponsoring this podcast.

In this week's episode: Lenny Murphy, is joined by Melanie Courtright and Howard Fienberg of the Insights Association, to discuss challenges, predictions, and concerns around sample supply and what it could mean for the industry in 2022 and beyond. In This Episode We'll Explore:Data demand and supply gaps  Differentiating research from marketing Privacy and governing the use of data Combating data fraud and hackers Links From The Show: GreenBook --> https://greenbook.captivate.fm/snep6 Insights Association --> https://greenbook.captivate.fm/insightsassociation Lenny Murphy --> https://greenbook.captivate.fm/lenny6 Melanie Courtright --> https://greenbook.captivate.fm/melanie6 Howard Fienberg --> https://greenbook.captivate.fm/howard6 Many thanks to Emily Fullmer, for producing and editing this episode.

In this week's episode: Lenny Murphy, is joined by Nelson Whipple, GRIT Research Director at GreenBook, to talk about the upcoming Insights Practice GRIT Report! GreenBook Research Industry Trends (GRIT) Report is the #1 strategic planning tool in consumer insights, and because we're just about 2 weeks away from publishing our 30th edition, we're celebrating by providing an ultra-rare GRIT Report sneak peek with Lenny and Nelson - the masterminds behind the magic! Listen in to get exclusive details like: Emerging Methods Visualization Trends and Buyer Sentiment Strategic Consultancy Supplier Trends Primary Revenue Sources Remote, In-Person, and Traditional Methodology Trends Qualitative shifts + scalability Permanent changes for 2022 Links From The Show: GreenBook --> https://greenbook.captivate.fm/gb5 Lenny Murphy --> https://greenbook.captivate.fm/lenny5 GRIT Report --> https://greenbook.captivate.fm/grit5 Nelson Whipple --> https://greenbook.captivate.fm/nelson5 Many thanks to Emily Fullmer, for producing and editing this episode, and to Zappi, for sponsoring this podcast.

In this week's episode: GreenBook's host, Lenny Murphy, is joined by Steve Phillips, Founder & CEO of Zappi — a powerhouse of consumer testing for advertising and innovation development. Take a deep dive into the origin story of Zappi (who just so happened to have won GreenBook's very first Startup Pitch competition way back in 2013) and discover how they became a leader in prioritizing global sustainability by taking the Net Zero Pledge, get the rundown on how they've built a strong company culture in a hybrid environment, and uncover the important lessons about servant leadership they've learned along the way. Links From The Show: GreenBook --> https://greenbook.captivate.fm/podcast Lenny Murphy --> https://greenbook.captivate.fm/lennyep4 Steve Phillips --> https://greenbook.captivate.fm/stevephillips Zappi --> https://greenbook.captivate.fm/zappi GreenBook Startup Pitch competition --> https://greenbook.captivate.fm/startup-pitch IIEX North America --> https://greenbook.captivate.fm/ep4na Net Zero Pledge --> https://greenbook.captivate.fm/netzero Exponential View Podcast --> https://greenbook.captivate.fm/exponential-view Wait But Why Blog --> https://greenbook.captivate.fm/wait-but-why Coursera --> https://greenbook.captivate.fm/coursera Many thanks to Emily Fullmer, for producing and editing this episode, and to Zappi, for sponsoring this podcast.

In this week's episode, GreenBook's host, Lenny Murphy, is joined by Noel Lamb, former Head of Research Operations at Robinhood to explore the Wild, Wild West of ResearchOps,  including the democratization of research, its strategic function, how to get organizational buy-in, the future of ResearchOps, and more... Links From The Show: GreenBook --> https://greenbook.captivate.fm/podcast Lenny Murphy --> https://greenbook.captivate.fm/lenny Noel Lamb --> https://greenbook.captivate.fm/noel-lamb Robinhood --> https://greenbook.captivate.fm/robinhood Salesforce --> https://greenbook.captivate.fm/salesforce T-Mobile --> https://greenbook.captivate.fm/t-mobile Gen2 Advisors --> https://greenbook.captivate.fm/gen2 Re+Ops Community --> https://greenbook.captivate.fm/reops Kate Towsey --> https://greenbook.captivate.fm/kate-towsey Scaling Research Podcast --> https://greenbook.captivate.fm/scaling-research Many thanks to our guest, Noel. Thanks also to Emily Fullmer, for producing and editing this episode.

In this episode, GreenBook's host, Lenny Murphy is joined by Dave Carruthers, Founder of Voxpopme, and Andrew Konya, Co-Founder of Remesh to discuss how Decentralized Autonomous Organizations (DAO) will open up opportunities for new business models, create shared value for consumers and brands, and shape the future of research organizations. Links From The Show: GreenBook --> https://greenbook.captivate.fm/podcast Lenny Murphy --> https://greenbook.captivate.fm/lenny Dave Carruthers --> https://greenbook.captivate.fm/dave Voxpopme --> https://greenbook.captivate.fm/voxpopme Andrew Konya --> https://greenbook.captivate.fm/andrew Remesh --> https://greenbook.captivate.fm/remesh GRIT Report --> https://greenbook.captivate.fm/grit Discord --> https://greenbook.captivate.fm/discord Many thanks to our guests, Dave and Andrew. Thanks also to Emily Fullmer, for producing and editing this episode.

In our inaugural episode, GreenBook's host, Lenny Murphy is joined by the Founder & CEO of Highlight, Dana Kim to talk about the art of reinvention, her big plans for audience expansion in product research, and the future of the industry. As a true visionary and strategic planner, Dana discusses how she's built a thriving community of 'Highlighters' and landed her shortlist of dream clients amidst a global pandemic. Episode Links: GreenBook - https://greenbook.captivate.fm/podcast Lenny Murphy - https://greenbook.captivate.fm/lenny Highlight - https://greenbook.captivate.fm/highlight Dana Kim- https://greenbook.captivate.fm/dana Many thanks to Dana, for being our first podcast guest. Thanks also to Emily Fullmer, for producing and editing our inaugural episode.