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Are macro-trends changing the way you approach research? Expansion into a tech forward, globalized community is molding the landscape for consumers and creating additional gaps in the world of research. Grant McCracken & Dave McCaughan join this week's episode to explore macro-trends and changes they foresee in the coming year. Ranging from generational shifts, work-from home, or artisanal bread, these trends all influence the perspectives that inform research approaches. You can reach out to Dave on LinkedIn. You can reach out to Grant on LinkedIn. Many thanks to Dave and Grant for being our guests. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

Many researches find themselves flexing between DIY and servicing— how can vendors serve them best? Frederic-Charles Petit, CEO of Toluna, and Rob Wengel CEO of GutCheck join GreenBook's host, Lenny Murphy, to discuss their recent merger and how they are catering to different facets of the research industry. Many companies' insights strategies are becoming more dynamic, pulling different methods and approaches; making mergers, like GutCheck and Toluna a no brainer. Creating a 'one-stop-shop' is a trend we will likely see continuing in the MRX space with increasing acquisitions and changes. You can reach out to Frederic on LinkedIn. You can reach out to Rob on LinkedIn. Many thanks to Frederic and Rob for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

How does the way we present our findings change the way they're understood? Sarah DaVanzo, Chief Data Officer at Pierre Fabre, joins GreenBook's host and Head of Content, Karen Lynch to discuss her zine "Insights Alchemy". Sarah embarked on creating a beautiful artifact to adress the apparent ambiguity of the term 'insight' with varying definitions in the industry. The convergence of insights, art, and science result in a beautiful handbook where metaphor shows how we might refine and perfect the craft of insights. You can reach out to Sarah on LinkedIn. Check out the mentioned QRCA article here. Many thanks to Sarah for being our guest. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and our host, Karen Lynch.

How do we dig beyond what people tell us on the surface level? Co-Founder of the Irrational Agency, Leigh Caldwell, poses this question in conversation with GreenBook's host, Lenny Murphy, as they discuss the evolution of behavioral science in the commercial MRX space. Leigh envisions a future of co-creation with the consumer — cultivating a positive experience that benefits both parties during the entire research process. To actualize this vision, Leigh suggests behavioral science must pave the way towards more innovative methodologies and the future of market research. You can reach out to Leigh on LinkedIn. Many thanks to Leigh for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

Are your judgements obscuring your consumer feedback? Empathy activist & CEO of Ignite 360, Rob Volpe, joins the GreenBook Podcast to discuss the power of empathy and his recently published book, "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time". Rob recounts how his own experiences in the insights industry exemplify challenges in the face of discomfort and judgement. Leaning into empathy rather than bias, opens dialogue for unexpected findings and comprehensive insights that reflect broader perspective on human behavior. You can reach out to Rob on LinkedIn. Many thanks to Rob for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

Behavioral science is carving a seat at the table for market researchers. Founder of the Mindstate Group, Will Leach, joins GreenBook's host, Lenny Murphy to discuss how behavioral insights are opening doors for researchers across the field. In a world of abundant data, behavioral design is optimizing research methodologies and exposing new facets of consumer understanding. You can reach out to Will on LinkedIn. Many thanks to Will for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

Imagine a database of pre-verified respondents at the tip of your fingers. CEO of Echo MR, Kerry Hecht, joins GreenBook's host, Lenny Murphy, to discuss her initiative to create a quality network of survey participants to improve research processes. Similar to Upwork or Taskrabbit, Kerry imagines a gig economy model that benefits both the participant and the researcher. We explore how established profiles, better incentives, and attention to the participant experience all contribute to improved data integrity & research. You can reach out to Kerry on LinkedIn. Many thanks to Kerry for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

A year of the GreenBook Podcast calls for a full year in review! With 2023 just around the corner, Simon Chadwick, Managing Partner of Cambiar Consulting, joins GreenBook's host, Lenny Murphy, to discuss the biggest takeaways from the past year in the insights industry. Lenny and Simon dive into the major trends ranging from technological advancement to new team strategies. The significant changes from the past year suggest more changes to come as we head into the new year. You can reach out to Simon on LinkedIn. Many thanks to Simon for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

In the spirit of Thanksgiving we are revisiting one of our audience's favorite episodes from the year! Linda Lomelino, Senior Director of Product Management, Data Ventures at Walmart joins our Host Lenny to discuss changes in the consumer marketplace over the past several years. They discuss the ways in which Walmart is leveraging the data they collect to serve commercial customers without compromising data privacy. You can reach out to Linda on LinkedIn. Many thanks to Linda for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

Consumer research in healthcare can inform precise, personal, and intentional branding strategies. Susan Griffin, Griffin & Skeggs Collaborative, joins GreenBook's host and Head of Content, Karen Lynch to explore the takeaways from the recent event IIEX Health 2022. As they dive into sensitive topics ranging from vaccine hesitancy to terror management, Karen and Susan draw wisdom from presentations centered around 'human truths'. In a field that is intrinsically personal, MRX professionals perform research delicately and effectively to increase accessibility, inform medical literacy, and so much more. You can reach out to Susan on LinkedIn. Many thanks to Susan for being our guest. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and our host, Karen Lynch.

Digital artifacts mark a new era of consumer behavior. Drivers in behavior are rooted in identity and the personal narrative that shapes it. Founder & CEO of Threadline, Kristian Aloma, joins GreenBook's host, Lenny Murphy, to explore narrative psychology and the formation of identity. While virtual gaming had never previously been a part of his life, Fortnite purchases exemplify one facet of Aloma's personal narrative rooted in family. You can reach out to Kristian on LinkedIn. Many thanks to Kristian for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

Can intuition be taught? The authors of newly published, Decisions Over Decimals, Paul Magnone (Google), Christopher Frank (American Express), and Oded Netzer (Amazon), prove that it can in a conversation with our host Lenny Murphy. The authors delineate the core methodologies that unite theory and practice in research. Quantitative intuition helps unlock 'what you wish you knew' to make more informed decisions. You can reach out to Paul on LinkedIn. You can reach out to Chris on LinkedIn. You can reach out to Oded on LinkedIn. Many thanks to Paul, Chris, and Oded for being our guests. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

Investments in the MR space are hotter than ever. Join President of eCGlobal , Adriana Rocha, as well as GreenBook's host, Lenny Murphy, as they discuss the experience of leading a company through acquisition. Transitioning from a small startup that was based out of a Brazilian mansion, eCGlobal has stayed true to its roots in co-creation and ideation while finding a new home with Stefanini. Adriana's experiences help forge a path for other companies as investments continue to rise in the market research space. You can reach out to Adriana on LinkedIn. Many thanks to Adriana for being our guest. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and this episode's sponsor, NAILBITER.

Sports research isn't what it used to be. Edwin Roman, Senior Director, Brand Strategy and Content Insights at ESPN, joins our host Lenny Murphy, to discuss the ever changing landscape of sports streaming and research. From virtual gaming to basketball, ESPN is finding new and innovative ways to engage sports fans and adapt to a wider audience. Edwin discusses the deconstruction of fandom and personal identity consumers find in sports. You can reach out to Edwin on LinkedIn. Many thanks to Edwin for being our guest. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and this episode's sponsor, NAILBITER.

While reading her daughter a bedtime story about Neil Armstrong, Katie Swindler had an epiphany informing her career in insights and design. Join GreenBook's host, Lenny Murphy, and author of Life and Death Design, Katie Swindler as they explore behavioral science and inclusive design practices. At Allstate, Katie's approach to design takes into account the nuances presented by chaotic and stressful moments while factoring in considerations around ease of use, ethics, and diversity of experience. You can reach out to Katie on LinkedIn. Many thanks to Katie for being our guest. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and this episode's sponsor, NAILBITER.

From an MTV VJ to a founder of a multinational company, this insights leader has always prioritized people as a key part of her professional journey. Amishi Takalkar, CEO of NAILBITER joins our host Lenny Murphy to discuss how diversity of voice benefits us all personally and professionally. As she balances her life as a mother and a company lead, Amishi also notes the complexity of identity and combatting personal misconceptions. She emphasizes self advocacy as well as the promotion of diverse professionals across the insights industry. You can reach out to Amishi on LinkedIn. Many thanks to Amishi for being our guest. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and this episode's sponsor, NAILBITER.

How will AI shape the future of insights? Neuroscience is helping us look forward to novel pathways and approaches. In this week’s episode, Dr. Thomas Ramsoy, Founder & CEO of Nuerons, joins GreenBook’s host Lenny Murphy to discuss the growth of his company and the groundbreaking ways neuroscience is integrating into behavioral science and research technology. Ramsoy highlights that as we transition to an increasingly automated world, we face new ethical boundaries and information polarization. The two also discuss the "platform revolution" and what that means for the insights and analytics industry. You can reach out to Dr. Ramsoy on LinkedIn Many thanks to Thomas for being our guest. Thanks also to our producer, Karen Lynch; our editor, James Carlisle; and this episode's sponsor, Tremendous.

Matt Bell, Founder & CEO at Honest Labs, joins our host, Lenny Murphy for this week's episode. Matt has been in the digital marketing industry for 15 years and unequivocally believes that NFTs are the future of brand marketing.  Join us while Lenny and Matt discuss what we're seeing in the NFT and Web3 space and the mechanism for engagement, loyalty and brand love. In this episode, we'll explore: How NFTs allow brands to sell ownership in their brand clout and create communities with their customers Ways NFT communities allow you to collect extremely intimate data on your customers Who can introduce NFTs with little friction and the phenomenal opportunity for those brands How startups can fund their businesses with a well-researched, executed NFT project Episode resources and links: Subscribe to free newsletters: Blockworks and Coinbase Visit Chummy Fin Club and join their free Discord Reach out to Matt at honestlabs.co/ Find him on Instagram: @matthewbellofficial Check him out on Twitter: @bellweb3 Many thanks to Matt for being our guest. Thanks also to our producer, Karen Lynch; our editor, James Carlisle; and this episode's sponsor, Tremendous.

After years of studying consumer behavior, two insights industry leaders are on a mission to empower others to lead a more joyful life. Andrew Cannon and Debby Schlesinger-Hellman join the GreenBook Podcast host, Lenny Murphy, to discuss their project that will leverage the reach of the insights industry and positively engage people with the gift of joy. Andrew and Debby walk us through their holistic, four pillared approach that will help others take control of the joy they can bring to themselves and others. Many thanks to Debby and Andrew for being our guests. Thanks also to our producer, Karen Lynch, and our editor, James Carlisle. And to Tremendous, for sponsoring this episode.

When serendipity meets perseverance, one founder pivots and makes his mark organically, without the backing of venture capitalists. Nick Baum, Co-founder & CEO at Tremendous, joins our host, Lenny Murphy for this week's episode, to explore the concept of consumer choice in market research. As a true entrepreneur, Nick talks about platforms that unlock value through creative incentives, delivering to consumers a payout on their own terms. Many thanks to Nick for being our guest. Thanks also to our producer, Karen Lynch, and our editor, James Carlisle. And to Tremendous, for sponsoring this episode.