Traci Cox: The Value of Business Partnerships
Traci Cox, the President & Sr. Solutions Architect of Temple & Associates, met with us to explore the value business partnerships, managing partnership challenges and how partnerships enhance business opportunities. Listen Subscribe to Great Tech Pros podcast on Apple Podcasts, Spotify and Google Podcasts. Questions that Traci answers: What does Business Partnerships mean to you and how is it related to trust? Can you share an experience where you had to create a partnership to meet an objective? What would be the next step with that partner after working together to help a client meet their objective? Are there best practices that you recommend when forming a formal business partnership? Is there a difference between how you handle partnering with individuals vs business entities? How do you select service vendors, like software vendors, that you work with to service you customers? How do you handle challenges that can arise with partners? If a partner cannot fulfill a service agreement for a client how do you address it? An introduction to Temple & Associates and the services they offer clients today. What type of expertise, education and/or knowledge do you look for in your partners? Should a non-compete clause be built into a partnership agreement? (Audience Member Question) In a partnership, in which one partner contributes technology and the other partner contributes the distribution, marketing and customer-base, how does the distribution partner guard against the technology partner leveraging their customer base for a new and non-shared product? (Audience Member Question) How does the distribution partner ensure that the technology partner is responsive to technical issues with the product, and continues to improve the product? (Audience Member Question) What organizational image should be presented in customer-facing applications? (Audience Member Question) How does the technology partner guard against the distribution partner replicating their product – using their familiarity with the product and developing a modified version of the product themselves – and then underselling the technology partner? (Audience Member Question) Connect with Traci: You can connect with Traci on Linkedin and by visiting Temple-IT.com. Stock Media provided by ikoliks / Pond5 Special thanks to the students, alumni and administration from the University of Illinois at Urbana-Champaign and the College of DuPage for their help in making this episode a success.