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10 minutes | Oct 20, 2021
Marketing Analytics Central Episode 1: Marketing Disruptions & Data Analytics Modernization
Tune in to the podcast and discover how data analytics has become an essential navigation tool to support mission-critical decision-making for businesses.
29 minutes | Dec 31, 2020
Community Talks Ep 9: How Horizontal Integration is Paramount in Making Communities Cross-Functional
The innovation in the community world has pushed organizations to adopt a cross-functional approach. Companies today are accomplishing numerous facets by tapping into user behavior, diversifying operations, and building relationships. We bring to you yet another episode of community talks by Grazitti Interactive. Catch two community wizards, Brain Oblinger and John Summers, in conversation on how horizontal integration is paramount in making communities cross-functional.
28 minutes | Oct 29, 2020
Community Talks Ep 8: Driving Success by Boosting Community Value
The evolution of online communities has brought a wave of opportunities for businesses. However, community managers still struggle to leverage these possibilities and boost community value. Learn how you can drive community success by making them accessible to the executive teams by listening to this podcast. Here’s another episode of community talks by Grazitti Interactive. We have with us Dani Weinstein - a Community Builder, Strategist, and Advisor enabling customer success, with over a decade’s experience in community operations. Catch the two community mavericks, Dani Weinstein and John Summers exchange thoughts on driving success by boosting community value.
24 minutes | Jul 8, 2020
Community Talks Ep 7: How Can You Sell Through Online Communities?
In episode 7 of Community Talks, we have Phoebe Venkat from Okta and Jeremie Gluckman from WeVideo in conversation with John Summers from Grazitti about how you can sell through online communities. Catch them as they discuss that and a lot more about communities in this podcast.
20 minutes | Jun 4, 2020
Community Talks Ep 6: Evolution of Video Strategy for Community Stakeholders
Videos can play a key role in customer engagement programs. Learn why they should be a part of your community strategy through this podcast.
9 minutes | Mar 31, 2020
Community Talks Ep. 4: How Internal Communities Can Power the Remote Workforce
Our latest Community Talks episode is on internal communities powering the remote workforce. Our host, John Summers, is a successful community manager, who provides an in-depth look at the significance of the internal community as a social intranet tool for remote working. It will give you the necessary information and ideas to bring cohesive employee collaboration, perks of the social intranet, value of team spaces, and much more.
19 minutes | Mar 31, 2020
Community Talks Ep 3: Role of Knowledge-Centered Service (KCS) and Self-service in the Community
Knowledge resources are a prominent requirement to improve the customer experience with your product/service or brand. This podcast will help you know the importance of knowledge-centered service and self-service in community programs. This will also enable the audience to get answers on their own and elevate the support staff efficiency by providing them with efficient knowledge resources to help your community grow, cut extra costs, and earn better ROI.
15 minutes | Mar 31, 2020
Community Talks Ep 2: A Day in the Life of a Solo Community Manager
Being a solo community manager can mean a seriously busy day of work. Learn more In our podcast, Lana Lee, senior community strategist and community manager (Zuora community) gives us an insight into how she manages her tasks throughout the day. Find out how John and Lana reveal their community managing secret-sauce that keeps them going. It is time to unravel the nuanced challenges and get inspired to counter them at your own discretion.
10 minutes | Mar 31, 2020
Community Talks Ep 1: The History of Community Metrics
Community metrics have evolved a lot with time but the ROI of your community-building efforts is based on three distinct metrics: community growth, community engagement, and brand loyalty. Traditionally, the role of an online community was to get customer feedback and be reactive to customer problems. But now this role has evolved. These days online communities help businesses generate personalized experience, highlight the pain points of customers, and promote exclusives resources, etc.
17 minutes | Mar 31, 2020
Community Talks Ep 5: The Cross-Functionality of an Online Community
How well have you explored online communities? Learn how cross-functional they are by tuning into this podcast. Grazitti brings to you another episode of Community Talks. This time we have Mike Rizzo from Mavenlink, who is building a community for client success operations at Mavenlink. Catch the two community mavens, Mike Rizzo and John Summers from Grazitti Interactive, joining together on a dialogue on the cross-functionality of online communities.
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