24 minutes | Aug 7th 2020

Season 1 Highlights and A Sneak Peek a Season 2

As we wrap up Season 1 of our show and prepare for a great Season 2, we wanted to take this episode to highlight and recap Episodes 1-7 and give you an inside look at what is on the horizon.   In season one, we created an entry point for practitioners new to Nutritional Genomics, from understanding how our genetics influence our mood, immune resilience, and our weight, to exploring what it really means to “eat right and exercise”. In our first season, we also talked about the four models of pricing and provided a detailed list of pros and cons for each payment model.   Thank you so much to our listeners!  We can’t wait to see you again in Season 2 and continue the work together to reimagine the functional medicine journey.    For other show notes and transcripts, visit us here.   Key Takeaways: [1:13] There are a lot of “aha” moments when a patient understands that they feel a certain way not because of a character flaw or weakness, but because of a genetic variance or vulnerability. The more they are on board with the process, the more the patient can strengthen their twin engines of change, self-motivation (I want to change) and self-efficacy (I believe I can change), When a patient believes getting better is possible they are truly empowered. [3:18] When a patient starts supporting their genetics, they can have more dopamine and serotonin bio-availability, making it easier to take action on the things that really matter for their health. [4:33] To recap Episodes 1-7, we covered over 22 SNP’s and how they relate to the common top objectives of our patients: mood, immune resilience, weight-management, and exercise. [5:18] In Episode 1, we introduce ourselves and the concept of using a 30-minute Nutritional Genomics consult to meet the patient, build rapport, and trust, and create validity to order more diagnostic labs to investigate further the phenotypic expression of their genome to better understand why are they reacting to their environment or tipping into unhealthy coping strategies. Episode 2, Dr. James Greenblatt, a pioneer in the field of integrative medicine, joins us to discuss MTHFR and COMT genetic influence on neurotransmitters, and how it may influence our behaviors. Episode 3, Dr. Sam Yanuck discusses with us ways that genetic testing can give us insight into chronic inflammation. [6:18] Episode 5 is the first of a two-part series where we explore how environmental and emotional factors such as stress and fear have an impact on our eating patterns. We welcome Morgan Knull who talks about how she customizes eating plans for her clients through her company Feed your Genes. Episode 6, we dive into the common saying “eat right and exercise” and how that’s not a one size fits all approach to health and a healthy weight. Dr. Penny Kendall-Reed joins us to talk mood and food, and take a further look at a few key metabolic hormones that drive appetite and satiety. [7:09] Episode 7 continues the “eat right and exercise” conversation by looking at how our genetics can help make sense of what exercise is right for us, the risks to be extra careful of, and the timing of when to include exercise into a personalized, therapeutic plan.  [8:52] We like to approach nutritional genomics with the idea that it isn’t everything or a magic pill, but a powerful tool. [9:48] In Episode 4, a business application episode, we covered the four models of pricing and gave the pros and cons, starting from the insurance model and working our way into transitioning to the cash model. Just like working with clients in functional medicine, the name of the game here is starting slow and building on success. [12:07] The recommendation of having  nutritional genomics as a 30-minute entry point to your practice is to build trust and rapport with your patients, and not to overwhelm them with so many diet, lifestyle, and medical recommendations that they feel overwhelmed and never come back. [15:52] In Season 2, we will extend and expand the conversation of creating an entry point for prospective clients beyond the complex patient. We will talk about setting up welcome calls, integrating health coaches, functional finances, and share a program we are designing to attract a new audience to functional medicine in 2021, [24:47] Good Medicine On the Go is our real-time series where we evolve Dr. Nathan Morris’s dynamic practice openly for all to see, so you will see the trial and errors and can follow along if you too would like to create a new entry point to service the masses right when they need Functional Medicine the most.       Mentioned: Good Medicine Pure Encapsulations PureGenomics Free PureGenomics Business Integration 30-minute consult, schedule yours here Listen to Episodes 1-7     Quotes Worth Sharing: “If you can empower a patient, you really put in place the twin engines of change, self-motivation and self-efficacy.”  [1:44] — Dr. Nathan Morris   “We believe we need to create a solid foundation to then build on slowly for long term success. Functional medicine is not about the short term wins, but rather the changes that will last a lifetime.” [10:44] — Kara Ware   “Lack of simplicity inadvertently stifles enthusiasm. And then we can't make that conversion to endurance for the long journey. This is true for both provider and the patient.” Kara Ware
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