018: Marketing for Churches
In this episode, Kurt is joined by JR Griggs, founder and President of Red Wall Marketing, based in Tampa, Florida. He is also an author and interestingly, he has a degree in theology and apologetics. JR usually works with companies, and helps them grow their business, but today, he’s here to tell you why marketing is relevant and important to your church. Tune in to learn more about what marketing is, how you can use it to your church’s advantage, and to get some tips on how to turn your struggling church into a vibrant part of the community. Key Takeaways: [1:24] Kurt introduces his guest for this episode — JR Griggs. [1:40] As pastors and congregational leaders, it is important to listen to this podcast about marketing, because it will help us effectively attract other leaders, members, and community partners, to successfully carry out our mission. [2:00] What does JR define marketing? How is it similar to or different from advertising and sales? [4:45] Marketing, for a large part, is something that addresses or directs the feelings that people have about a product, service, or organization. True or false? [5:20] What does marketing have to do with church? [7:34] Marketing starts with a strategy. How can churches set themselves apart from all the other churches around them? [12:34] Some churches have much older congregations. Kurt shares his experience at a church he used to attend, where the church started struggling with internal issues, rather than focusing on the community, as a result of trying to bring younger folk in. [15:20] JR thinks it's important for pastors to define who they are, and what the church exists for. Once you have the basics down, it's time to focus on what you're passionate about. [19:48] Kurt has come across situations where he has questioned motives of some people who have become clergy. [21:05] How can pastors and leaders turn their struggling churches into a useful part of the broader community? How would JR suggest churches start identifying a vision and a series of actions steps to take? [25:10] Try thinking of your church, not as a church, but as a meet-up group that attracts people with the same passion to get things done. [26:03] Fin