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Christian CEO Podcast with Kelly Baader
51 minutes | Oct 11, 2021
Unbecoming: Aligning Your Identity
#143: Who are you striving to be? Is it a copy of your role model or who God called you to be?Most of us don't realize it, but we try to copy and do what our role models do to become better versions of ourselves. A lot of times, that's great because it's getting us to think another way or implement healthier habits in our lives, but if we aren't careful, we'll just turn into clones of our role models and that's not who God has called you to be. Today's guest, Dr. Eboni Truss is here to lead you through your Un-Becoming. She is the founder of the Un-Becoming Movement where she equips business owners to live B.I.G. in the freedom of BEing the entrepreneur God says they BE. Described as “fiery,” “anointed,” “wise,” “hilarious,” and “accurate,” Dr. Eboni’s mentorship, speaking, and events empower entrepreneurs to unlock who God has called them to BE in the marketplace. She has also just released a book on this very concept called Unbecoming.Called to the coaching and training industry in 2013, “Eboni L” as she is affectionately known, spent the next several years running her business based on the world’s system. After accepting God’s invitation to instead partner with Him in business, she embarked on her own Un-Becoming journey. Through a series of encounters with God, He began to show her that instead of trying to become like the experts and gurus of the world, His heart was for her to BE more of the business owner – and individual – He’d already created and loved unconditionally. Now, she lives B.I.G. (Believing It’s God) in her marketplace assignment and helps others to do the same.This episode covers what unbecoming means and how we can get that revelation from God who we are meant to be, and how the Holy Spirit is our partner in all things, personal or professional.This episode is jam-packed full of great ideas, so let's get to it! Learn How to Unbecome You ...[04:08] Eboni's latest book - Unbecoming and what it's about[06:07] Her journey into entering the industry and becoming a business coach[10:24] What prompted her to write this book?[11:34] Why you are more than qualified to fulfill the calling God has for you[19:43] Definition of unbecoming and how that applies to your life and you[28:39] No one can tell you differently once you have had that revelation from God[33:44] Why we have to go through a hard place to figure out who we are meant to be[40:11] Listen to the Holy Spirit and His strategy - here's why!Important Links & Mentions in this episode:Eboni's BookEboni's WebsitePower of One Framework MasterclassSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
44 minutes | Sep 27, 2021
Christian Business Leadership: How to Create a Thriving Company Culture
#142: Did you know that regardless of what industry you are in now, you can switch to a completely different one?Surprising, right? You are not limited to just one field and as our guest will share with you today, she made quite a few leaps before becoming an entrepreneur with a genetics laboratory.Today's guest, Holly Magliochetti, is a seasoned health care executive with over 25 years of management experience. Her passion is for developing corporate cultures rooted in servant leadership and building organizations on a mission to save lives and cultivate positive social impact. When our collective mission is for the betterment of mankind by utilizing all available resources and incorporating innovative technological and scientific game-changing breakthroughs we all win. Her motto is: Doing life God’s way. Every step of the way.This episode covers how we should all lead our businesses by faith, yet still be good stewards of what has been handed to us, how to incorporate and encourage further education in our company culture and 2 key lessons that Holly has learned through her journey.This episode is jam-packed full of great ideas, so let's get to it! Learn How to Create a Thriving Company Culture ...[04:44] Holly's journey from investment banking to consultant to running a genetics lab[15:13] What prompted her to switch from the banking to medical sector?[18:28] How did she step by faith in her business?[22:12] Does she hire only Christians and what is her company culture all about?[29:34] Her biggest hiring problem[30:55] 2 key lessons that she has learned[38:43] Why Christian CEOS should support each other & be unapologetic about serving the LordImportant Links & Mentions in this episode:Holly's WebsiteHolly's LinkedinPower of One Framework MasterclassSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
42 minutes | Sep 20, 2021
Running a Nonprofit Like a Business
#141: Did you know that regardless if you are running a nonprofit or a for-profit business/organization, the mindset and the steps to either fundraise or get clients to buy your program is the same?Surprising, right? However, running either a for or nonprofit is very similar, and we can learn a lot from each other. Today's guest, Mary Valloni, is a fundraising coach, trainer, and author, who helps nonprofit and ministry leaders raise more funds and have more freedom. Mary is the former Development Director for Special Olympics, the ALS Association, and the American Cancer Society. With over 20 years of fundraising experience, she has coached thousands of individuals and organizations through her proven 7-step process. Mary is the award-winning author of the book, Fundraising Freedom, the co-founder of Fully Funded Academy, and co-host of the Fully Funded Podcast.This episode covers what to look for to make sure that a charity or cause you want to financially invest in is legitimate, why regardless which sector you are in, the #1 thing is to make sure that your message is clearly defined and Mary's signature 7 step process to fundraising freedom (also applicable for businesses preparing their programs/services to sell).This episode is jam-packed full of great ideas, so let's get to it! Learn Why Nonprofits and For-profits are Actually Similar ...[03:11] Mary's journey from college to working for nonprofits to becoming a consultant[06:31] What is fundraising?[09:02] How to tell if a charity or cause is legitimate and their financial records[14:06] #1 thing for both non and for profits is to have clear messaging[16:13] Mary's 7 steps to fundraising freedom [27:07] Why giving money to a charity is a partnership and not just a donation[34:49] Why both sides need each other - not all of us can serve in the ministry and not everyone is cut out to be an entrepreneurImportant Links & Mentions in this episode:Mary's WebsiteFully Funded AcademyFully Funded PodcastMary's Book: Fundraising Freedom: 7 Steps to Build & Sustain Your Next CampaignPower of One Framework MasterclassSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
52 minutes | Sep 6, 2021
Faith and Neuroscience: How to Regain Control of Your Mind
#140: Are you looking to unlock your brain's full potential for business growth? Or are you curious how faith and neuroscience is linked?If so, this is the episode for you! It can seem like God and science don't mix, however as you will find in this episodes, there are so many signs from God that we can find through science and human anatomy. Today's guest, Dr. Eugene K. Choi Pharm. D is a Certified Transformational Mindset Expert that helps talented heart-driven leaders operate at their highest levels of clarity, energy and focus. With a background in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals. His articles have reached over 9 million people and he has helped hundreds of leaders significantly transform their results at both a professional and personal level.This episode covers how to unlock your executive state of mind which is responsible for problem solving, empathy and other skills, how to rewire your brain to stop feeding your subconscious negative thoughts, what prayer has to do with turning off survival mode and several short and long-term strategies to use to ensure that you are living in executive mode. This episode is jam-packed full of great ideas, so let's get to it! Learn How to Regain Control of Your Mind ...[04:18] Eugene's journey from being a pharmacist to film-making to neuroscience[07:48] What is executive and survival state for your brain and how does that impact you?[09:31] His big Aha moment[13:52] How did understanding executive/survival state deepen his faith[20:22] #1 step to turn off survival state[22:36] The way to tell if you are in survival mode [27:15] 2 short-term strategies that will help you transition from survival mode to executive mode[35:26] Long-term strategies to implement to stay in executive mode [47:06] How all of this helps us stay on path with God's calling in our life Important Links & Mentions in this episode:Dr Eugene's Website: Free Training How to Activate Your Brain’s SuperpowersKelly's Workshop: Position to ThrivePower of One Framework MasterclassSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
42 minutes | Aug 23, 2021
What to Do Before Hiring a VA
#139: Are you looking to outsource some of your work or hire your first employee? If so, this is the video for you! It can be hard to give up some of the tasks that your business needs to get done in order to run smoothly, and as entrepreneurs we sometimes have this mentality that we can do it all by ourselves. However, this only leads to burnout and less time spent on activities that can actually bring in revenue to grow our businesses.Today's guest, Angee Robertson has been called to equip women who have administrative giftings, savvy organizational skills and a deep desire to support the marketplace to make an impact, all for the glory of God.After successfully running her own thriving virtual assistant business for nearly two decades, she founded the Kingdom Virtual Assistant School where she trains aspiring virtual assistants to design their own unique practices in partnership with God. She uses her certified Life and Career coach training to support her students and in her work with entrepreneurs. Outside of Kingdom VA School, she supports small businesses to streamline their operations so they are free to focus on their own God given callings.This video covers what you need to think about and do before you hire anyone, whether it's a virtual assistant, someone from Fiverr or Upwork and what to keep in mind as you go through the process. Angee also shares with us her experience of working as a VA and the top 3 common mistakes that people make when working with a VA. Learn What To Do Before Hiring a VA...[02:18] Angee's journey from working in corporate to starting her own business[09:35] How to deal between your heart and your mind when starting a business?[13:39] Why do people hire a virtual assistant? [17:13] The importance of understanding what it takes to run your business [21:03] How to overcome the problem of letting go of tasks & responsibilities [23:39] Why we have to be willing to trust God - It's a blessing to be able to hire someone to help![24:23] Understand that change takes time - there's always a transition period[31:17] 3 mistakes that people make when working with a VAImportant Links & Mentions in this episode:Angee’s Website for Prospective VAsAngee’s Website for Hiring VAsKelly's Workshop: Position to ThrivePower of One Framework MasterclassSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
28 minutes | Aug 16, 2021
Saying Yes to God's Calling
#138: Do you feel led to start a new venture or change careers or start something new, but don't know where to start?As our guest in this episode says, "Don't be afraid of the unknown. If God has called you, you are already qualified and ready for this." In the last year, we have seen more and more people start their businesses or take the leap and follow God's calling for their professional life. While it definitely seems scary and I can understand why you may hesitant, but I encourage you to listen to this episode and hear how Craig Pickerill started on his journey as an entrepreneur and how he helps others go on their entrepreneurial journey.About Craig:Believer. Husband. Father. Creative. Coach. From fetching coffee as a production assistant to working with clients such as Universal Pictures, Microsoft & Disney. I love helping Christians build a life of impact and experience God's heart in a new life-altering way.Learn Why You Should Say Yes to God's Calling...[03:38] Craig's Journey from working in the film industry to becoming an entrepreneur[06:20] What is the most common reasons that people seek Craig out?[07:56] 2 examples of his clients' journey[13:46] Craig's BMC method and how it can help you [19:21] 3 Acts of the BMC process[22:40] Departing words of wisdom for those who are hesitant to follow God's callingImportant Links & Mentions in this episode:Craig's Website: The Brain UnstuckPower of One Framework MasterclassKelly's Workshop: Position to ThriveLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
17 minutes | Aug 9, 2021
Business Coaching FAQs - 3 Things Christian Coaches & Consultants Should Know to Grow Their Business
#137In the last few months, I have noticed that many Christian coaches or consultants have similar questions and have a hard time finding answers in one place. So I created this video to share with you my thoughts and what I tell my clients to do when faced with these 3 areas.This video covers why even though you are posting across different social media platforms, you are not getting much in the way of results. The second question covers why you are not yet attracting your ideal clients and the last question is about pricing strategies.By sharing my story with you, I hope to both inspire and encourage you to do the same as you build up your personal brand business and shine bright for God in the marketplace!Learn 3 Things Christian Coaches & Consultants Should Know to Grow Their Business...[01:38] - Question 1 - Why am I not getting results when I post on social media?[08:01] - Question 2 - Why do I not attract my ideal clients?[11:02] - Question 3 - How do I price properly?Important Links & Mentions in this episode:Power of One Framework MasterclassKelly's Workshop: Position to ThriveLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
11 minutes | Aug 2, 2021
Three Principles To Build A Profitable Personal Brand
#136: Do you feel like the market is saturated with consultants and your personal brand is getting lost in the shuffle?In the last year especially, we have seen more and more people jump into the entrepreneurial world and it seems harder and harder to stand out. So I created this video to share with you the 3 key principles that will help you stand out amongst your peers, allowing you to build not just a profitable but impactful personal brand.Each single one of us is already unique as we all have different backgrounds and stories to share. However, time and time again I see people trying to copy other successful people's personality, but that's just not who they are. As Sean Cannell told me, do NOT fake it until you make it. This piece of advice may sound contrary to everything you have heard, but once you know what the 3 principles are, it will make more sense. :)By sharing my story with you, I hope to both inspire and encourage you to do the same as you build up your personal brand business and shine bright for God in the marketplace!Learn How to Build a Profitable and Impactful Personal Brand...[01:34] Part 1 - Point of View - Stand firm on what you believe and share in love![03:59] Part 2 - Your Personality - Do NOT copy what you see[06:48] Part 3 - Presence - How much time do you spend doing front/back stage activities?Important Links & Mentions in this episode:Power of One Framework MasterclassLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
40 minutes | Jul 26, 2021
How to Implement What You Read with Jeff Brown
#135: Did you know that regular intentional reading can boost your business and personal development?Regular intentional reading can be the thing that sets you apart from your colleagues and pave the way for opportunities in both your personal and professional life. Don't believe me? Listen to what our guest has to say about his own experience with it. I know at the end of last year, I told myself that this year I was going to read more books. However, just like many other people who make New Year's resolutions, sticking to such declarations isn't the easy part. So then how do we add intentional reading as a new habit in our daily routine? In today's episode, our guest will share how he blocks out time in his calendar to read, because as Michael Hyatt says, if it's not scheduled, it won't get done. Jeff Brown is an award-winning radio producer and personality and a former nationally syndicated morning show host. After more than 25 years in the radio and music industries, Jeff went boss-free and launched the Read to Lead podcast, a four-time Best Business Podcast nominee. Jeff has interviewed hundreds of leaders in their industry on the podcast, including Seth Godin, Simon Sinek, John Maxwell, Liz Wiseman, Dr. Henry Cloud, Brian Tracy, Nancy Duarte, and Alan Alda. He lives in Spring Hill, Tennessee. So as you can see, he knows his stuff! In this episode, we discuss how he went from not liking to read as a young adult to getting into in his 30s and how through trial and error, he came up with 4 steps that will help you to start a consistent reading habit. Additionally, he shares with us that while knowledge is great, knowledge put into action is real power and so he explains how to implement and retain what we read. This episode is jam-packed full of great ideas, so let's get to it! Learn How You Can Implement What You Read...[04:54] Jeff shares his journey from being downsized to running a podcast 1 month later and how he regained his love of reading[08:37] How his habit of regular intentional reading opened the doors for him at work[11:42] 4 steps to start a consistent reading habit [15:04] The classical music app he uses when reading books - for all you classical music lovers out there :)[18:57] 4 ways to implement what you read and how to retain that knowledge[26:38] How he got powerful names to agree to be interviewed for his podcast when he just started out and what NOT to do[33:27] What you will get out of reading his book - Read to Lead coming out August 31st! Important Links & Mentions in this episode:Jeff's PodcastJeff's Book - Preorder Now to Get 40% OffPower of One Framework MasterclassLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
43 minutes | Jul 18, 2021
The Power of Podcasting - Why Podcasting is the Future
#134: Are you interested in starting a podcast or trying to figure out how a podcast can help your personal brand based business? As we have seen in the last few months, it seems like podcasts are the next big thing. Spotify made a deal with Prince Harry and Megan back in 2020 and they aren't the only platform trying to make exclusive deals with celebrities to host their podcasts. In today's episode, our guest will share some surprising statistics that may change your mind from running a Youtube channel and starting a podcast instead, such as - 93% of people listen to 50% or more of every podcast episode they listen to. Surprising, right? Danny Ozment is a business strategist and podcast consultant for busy professionals and solopreneurs who want to create podcasts that build brand loyalty and make their marketing efforts more effective. His goal is to help you clarify your message and publish engaging content that creates customers who trust you before they buy and can’t wait to tell the world about you.Danny’s refreshing approach as the owner of Emerald City Productions has made him a sought-after speaker, online educator, and consultant for major corporations and thought leaders. His clients include Salesforce, LinkedIn, the John Maxwell Team, Mike Kim, and The Dijulius Group.He is the host of the highly-rated podcast, Podcast Strategies for Growing Your Business, Community, and Influence. He has spoken at industry-leading events including Podcast Movement and Mediavine.Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he’s not on Pirates of the Caribbean, he spends his days on a mission helping podcasters change the world one download at a time. The free tips he provides at dannyozment.com, guarantee you’ll launch and grow a podcast that will impact the world.So as you can see, he knows his stuff! In this episode, we discuss the number one assumption that people make when starting a podcast and how just like any habit, growing your podcast takes dedication, time, and hard work.This episode is jam-packed full of great ideas, so let's get to it! Learn How You Can Monetize a Podcast For Your Personal Brand Based Business...[05:46] Danny shares his journey from working towards a master's in conducting to running a team of 10 people producing podcast episodes[11:51] How confidence helped him grow his business[14:49] Why people are tuning into podcasts - this is where the power of storytelling comes into effect![22:19] How to utilize a podcast for your personal brand based business in an effective way [27:49] #1 mistake that he sees people make [32:15] How to engage with your podcast audience and why listening to their feedback can turn your business around Important Links & Mentions in this episode:Danny's WebsiteDanny's Roadmap to Starting Your Podcast in 30 DaysPosition to Thrive WorkshopEmerald City ProductionsLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
36 minutes | Jul 12, 2021
How to Showcase Your Unique Expertise and Build a Profitable Brand with Mike Kim
#133: Are you interested in learning how to create an impactful yet profitable personal brand for your company? In today's world, it seems like there are so many gurus and experts out there telling us how to create or set up our personal brand so that we can make quick money. But that's not the point of a personal brand. Not only is our guest today a Wall Street Journal Best selling author of The Alter Ego Effect and whose latest book, You are the Brand, comes out today. But he is also my coach and I've been honored to be 1 of 12 people taking part in his certification course, because his 8 step process really works. What's really great about this book, especially for Christian entrepreneurs, is how he explains why we can and should stand out in the marketplace without feeling guilty of somehow being arrogant or prideful by promoting ourselves. Additionally, he explains in this episode, how we often overestimate perfection and underestimate the importance of connection when building our personal brands.Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders like John Maxwell, Donald Miller, and Daniel G. Amen, MD. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox.Mike has been featured in and written for Inc., Entrepreneur, and The Hufﬁngton Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA.So as you can see, he knows his stuff! In this episode, we delve into his latest book, You Are the Brand, and what sets him apart from others teaching about personal branding.This episode is jam-packed full of great ideas, so let's get to it! Learn How You Can Build a Profitable, Personally Fulfilling Business...[10:02] Mike details what sets him apart as an expert teaching about personal brands[11:51] 4 things that make up any personal brand[13:53] #1 thing that will help you stand out from everyone else[17:51] How do you build a personal brand without sounding like we're full of ourselves?[23:58] Why you should share what you are doing[26:04] First 3 steps of Mike's 8 step process to building a profitable, personally fulfilling businessImportant Links & Mentions in this episode:Mike's WebsiteMike Kim's You are the Brand BookPosition to Thrive WorkshopLove146 - Charity to Help End Child Trafficking and ExploitationLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
46 minutes | Jul 5, 2021
Journey of a Diversity & Inclusion Strategist: Power of One Framework Success Story
#132: What does it mean to be a diversity and inclusion strategist?This is a question that our guest today gets quite often, considering such a position hasn't been around for that long. Yet, we have seen how this is such a hot and important topic, particularly over the last year. Additionally, she didn't follow the traditional route that most D&I strategists take, working in the world of corporate finance for over 10 years before learning about leadership coaching and getting her master's and coach's certification. Today's guest, Kneisha Sanders, isn't just another guest on my show, she's also been one of my clients who through the use of the Power of One Framework™ , created her own framework, uDecide Framework™, which is the most effective 5 step career navigation solution for leading corporations. She's served as a Master Coach for General Electric (GE) Company - coaching at all levels of the organization across multiple industries and countries and is the author of The Fruit of a Spirit-Led Leader. She also became an International Coaching Federation (ICF) accredited coach at the Professional Certified Coach (PCC) level - over 500 hours coaching!So as you can see, she knows her stuff! In this episode, we delve into her journey of creating this framework and what it means for a company to actually care about diversity and inclusion in their workplace.This episode is jam-packed full of great ideas, so let's get to it! Learn Why You Should Always Follow God's Calling In Any Season Of Your Life...[05:01] Kneisha shares her story of working in corporate America before transitioning to become a D&I strategist and coach[09:57] What is D&I in the corporate world? - What does it mean? [12:59] What happens when a company isn't actually diverse or inclusive?[15:48] How Kneisha navigates though D&I in the corporate world using a biblical perspective[21:28] Why assumptions will always hurt you in the end - Don't do it![27:02] Her biggest breakthrough - This is really a wow moment![32:34] What it meant to her to finally see her framework come to life and on her website[39:09] Departing wisdom to those thinking of starting a business or just started Important Links & Mentions in this episode:Kneisha's WebsitePosition to Thrive WorkshopLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
32 minutes | Jun 28, 2021
Do Not Fake It Until You Make It - Building an Authentic Personal Brand
#131: How would you define your role in your clients' customer journey? According to our guest today, regardless of the industry you are in, you are their guide. Not only should you be helping them solve their problem, but there are 2 things you also need to be doing to solve their problem at the root. Additionally, we discuss why there isn't a one size fits all formula for building a personal brand and why you shouldn't fake it until you make it. Alex Yu has been a licensed real estate broker in coastal Orange County, CA for over a decade and serves successful families. His academics include graduating from Chapman University in Real Estate and Finance. He previously supported JPMorgan Chase in a real estate advisory role and was Ambassador to former California Senate Minority Leader, Bob Huff. He runs a successful team and coaches other agents in brand building strategies for influence.So as you can see, he knows his stuff! In this episode, we delve into his journey of building up his real estate brokerage and how R&D in the real estate industry has a different meaning than you what know - it's not research and development. This episode is jam-packed full of great ideas, so let's get to it! Learn Why You Should Stay Authentic to Yourself and Build Your Brand Around That...[03:50] Alex details his journey from college to real estate and how volunteering gave him another perspective[07:57] What prompted him to start working/investing with/in the community[11:02] Why you should not fake it until you make it[13:33] Alex explains why you should create a brand and not use a cookie-cutter formula[16:57] How Alex keeps himself humble and centered[19:39] What R&D means in real estate[23:43] Type of questions you should be asking your customers[25:55] 2 things that every entrepreneur needs to be doing Important Links & Mentions in this episode:Alex's WebsiteAlex's Youtube Channel - Living in Orange CountyAlex's InstagramAccess the free masterclass/Kelly's on-stage presentation about the Power Of One FrameworkLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
43 minutes | Jun 21, 2021
Empathy Marketing Strategy - The Best Way to Connect With Your Audience
#130: Are you struggling to convert leads on your website or attract the right clients in the first place?It seems simple enough, write on your website what problem you solve and how you solve it. Make it look nice and elegant and the customers should be flowing in, right? However as our guest today explains in this episode, we often forget that we also need to reframe it from the customer's point of view. How would they describe their problem, ergo, what are they searching for on the internet when trying to solve their problem? Robby Fowler is a branding and marketing strategist who specializes in helping personal brands create proﬁtable websites from the ground up. With a background in design and communication, he started his own personal brand in 2001. Robby’s work stretches across a range of clients and customers. From large corporate client work, to non-proﬁts…from SMBs to entrepreneurs and personal-brands—he’s plied his skills and honed his craft. Nowadays you’ll ﬁnd him helping personal brands clear the fog of marketing, branding, and business strategy shrouding proﬁtable websites. His knack for clarity and simpliﬁcation helps ideas stick and brings transformation—both for leaders and their businesses. He regularly shares his insights on his podcast, Brand ED.So as you can see, he knows his stuff! In this episode, we delve into his background of music and working in the ministry, to working with startups in the early 2000s and building his own personal brand when such terms didn't even exist yet.This episode is jam-packed full of great ideas, so let's get to it! Learn How You Can Have a Profitable Website...[03:01] Robby details his journey and how his background gave him all the tools he needs to successfully run his company[6:11] Why you shouldn't feel pressured that you don't have that "perfect" background when starting a business[12:12] Life-giving brand - what is it? [18:11] Why websites from personal brands don't or often have trouble turning a profit[27:38] 7Ps that will help you set up the perfect framework to write your website around[34:59] Should you list your price on your website? Important Links & Mentions in this episode:Robby's WebsiteMike Kim's You are the Brand BookAccess the free masterclass/Kelly's on-stage presentation about the Power Of One FrameworkLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
45 minutes | Jun 14, 2021
Movement Marketing - Why Relationship Marketing is Important
#129: Have you heard about movement marketing as a marketing strategy to promote your brand?If not, this is something you should check out! Not only is movement marketing listed as one of the top branding strategies for 2021, but it actually works! Why? Well as our guest today explains in this episode, it's about starting something that is bigger than just your brand which gives people a sense of belonging. Additionally, through his LISTEN framework, you'll hear how he breaks down, step by step how to implement movement marketing into your sales funnel so that it's the right combination of automation and personal connection.Since 2015, Duane Zingale began building email marketing through sales funnels which eventually led to Facebook ads, growing a team, and developing Legacy Catalyst! He believes starting a movement is the most powerful way to market and monetize your personal brand! That's why he launched the Marketing Your Movement Show - to help personal brands stand out as a leader providing a transformational experience and earn a return on their influence.So as you can see, he knows his stuff! In this episode, we delve into his journey from working in the ministry to crafting relationship-based marketing ecosystems with his LISTEN framework.This episode is jam-packed full of great ideas , so let's get to it! Learn How You Can Build a Movement Through Relationship Marketing ...[09:29] Duane shares his journey as he navigated from working in the ministry for over 10 years to freelancing and then starting his own company[13:27] How Duane realized that there's more than one type of marketing - and why you don't want to be like that sleazy car salesman[15:40] The difference between marketing message and a market movement[19:34] Why relationship marketing is the way to go when automating your marketing while still having a personal connection[23:50] How to use automation tools to establish a meaningful connection between you and prospective clients[28:57] Duane's LISTEN Framework - You will want to take notes for this one!Important Links & Mentions in this episode:Duane's WebsiteDuane's Marketing Your Movement PodcastFree Download - Duane's Listen FrameworkMike Kim's You are the Brand BookAccess the free masterclass/Kelly's on-stage presentation about the Power Of One FrameworkLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
27 minutes | Jun 7, 2021
Creating a Brand with Impact - How to Build a Powerful Personal Brand 2021
#128: How would you describe your brand? How did you come up with your brand?Oftentimes, the first thing that pops into our heads when we think about brands is the logo, the colors and the overall feeling that we associate with that brand. But we forget that aesthetics isn't everything. Luckily for you, our guest today gives us more than a few tips and insights on why in order for our brands to intentionally create impact, the design must be rooted in strategy. After all, a brand should represent a journey, not just a picture.Alyssa Houseknecht is CEO and Creative Director of her boutique agency where she specializes in brand strategy. She helps influential entrepreneurs design Confident Brands – because design is more than things just looking “pretty.” Using her 5-step framework incorporating brand strategy, design, and mindset, Alyssa has proven that a Confident Brand will create impact and income.Alyssa is used to being on stage or in front of a microphone as she is a trained vocalist and actress. These days, she uses those skills to present practical information dynamically. She has been featured on global summits like Monetize Your Genius, top-rated podcasts like Real Personal Branding Podcast, and featured as a guest masterclass teacher for Pinegate Road, Forever Friday, among others.So as you can see, she knows her stuff! In this episode, we delve into her journey from hopping onto the corporate ladder after college to getting fired, which lead to her freelancing and 3 years later, owner of her own company. This episode is jam-packed full of great ideas , so let's get to it! Learn How You Can Build a Confident Personal Brand ...[04:25] Alyssa shares her rollercoaster of a journey as she transitioned from the corporate world to striking it out on her own[08:33] Why a Venn diagram represents what an ideal brand should be [09:15] How your brand should evoke gut feelings of attractiveness in your dream clients [10:02] Alyssa shares why her company is based around the premise that brand designs should be rooted in strategy and not just be pretty pictures [14:00] Why a brand isn't just about aesthetics [16:53] Alyssa's 5 Step Process To Creating a Powerful and Confident Personal BrandImportant Links & Mentions in this episode:Alyssa's WebsiteAlyssa's Free DownloadAlyssa's InstagramAccess the free masterclass/Kelly's on-stage presentation about the Power Of One FrameworkLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
21 minutes | May 31, 2021
How to Tell Better Stories in Your Business - The Power of Storytelling
#127: Are you struggling to connect with potential clients?You are most definitely not alone! Luckily for you, our guest today gives us more than a few tips and insights on why storytelling is a big part of business today, but why we've doing it wrong.Lisa McGuire is a business growth consultant, certified business coach, business storyteller, speaker, podcaster, and award-winning communicator. Lisa’s love for knowledge led her to start her career in education and she went on to become one of the founders of a very successful college-prep, Christian school. When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018. She helps coaches, consultants, and service-providers differentiate by integrating who they are into their business through strategy and storytelling.So as you can see, she knows her stuff! In this episode, we delve into her journey from founding a Christian college-prep school to founding her business and how in order to be successful, we need to know what our God-given gifts are and integrate them into our business. This episode is jam-packed full of great ideas , so let's get to it! Learn How You Can Master Storytelling and Integrate Yourself Into Your Business ...[03:32] Lisa shares her entrepreneurial journey and what her turning point was that caused her to start her own business[08:45] Why storytelling is one of the oldest and best ways to communicate with people[09:46] The 2 stories that you need to be telling [11:41] Lisa shares how to craft that story to resonate with your target audience[14:23] The answer to - How do we as entrepreneurs get more comfortable and confident revealing the more vulnerable parts of ourselves with our audience? [16:22] How an entrepreneur can integrate who they are into their marketing/businessImportant Links & Mentions in this episode:Lisa's WebsiteLisa's Free DownloadLisa's LinkedInAccess the free masterclass/Kelly's on-stage presentation about the Power Of One FrameworkLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
35 minutes | May 24, 2021
How to Sell Without Being Salesy with DK Kim
#126: Are you struggling to close that sale?You are most definitely not alone! Luckily for you, our guest today gives us more than a few tips and insights on how we cannot rely on the old methods of selling and how game theory can teach us a thing or two about sales and closing that deal, while still serving your clients excellently. DK Kim isn't just another sales consultant and trainer. His sales journey first began when he skipped college and at 20 years old, learned sales the old school way - door to door sales - selling small business services like phone lines, shipping services and 5-gallon water coolers. He trekked the hilly streets of San Francisco in the summer and knife cutting winds and snow of Chicago in the winter. DK would hit 40-50 small business doors, sell 3-5 accounts on average per day and come back to the office to ring that good ole sales bell! Ding Ding! What a sound!He went on to become a loan officer and sold over $20M in sales volume before getting recruited by his best friend to start his SaaS sales career in real estate tech space - selling over $8M in SaaS. He then transitioned into becoming the head of marketing events at BoomTown and established hundreds of key relationships with top franchises and independent brokerages across the country to maintain and grow the BoomTown brand.In 2017, he left all of that to build his own digital marketing agency. That's when he realized early on after switching careers from Sales Ambassador to a self-employed contractor, selling high-ticket marketing services is that he had a distinct advantage over his competition and the reason was simple - he's better at selling. So as you can see, he knows his stuff! In this episode, we delve into his journey as a sales consultant and entrepreneur, as he details why sales is an important skill (if not essential skill) for all of us and how to close a sale without compromising our biblical principles and ensuring that we serve our clients with excellence.This episode is jam-packed full of great ideas , so let's get to it! Learn How DK Became a Top Sales Performer & Transitioned to Sales Consultancy ...[01:48] DK explains how his entrepreneurial journey, like all others, contains lots of trial and error[06:52] How the pandemic had him launch - The New School of Selling [08:42] DK shares the difference between old and new school of selling and how game theory explains it all![11:25] The answer to - How do you stay comfortable when transitioning from "I can solve this problem for you" to asking the potential client to pay[13:18] What to do if the prospective client says that they cannot afford your price[15:26] Difference between selling to serve or selling for profit [17:34] Real life examples from the Bible of salesmanship vs leadership [22:49] What to look for when hiring your sales team [28:55] Departing wisdom from DK: don't forget entrepreneurship is an inner game!Important Links & Mentions in this episode:DK's WebsiteDK's Podcast: New School of SellingAccess the free masterclass/Kelly's on-stage presentation about the Power Of One FrameworkLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
12 minutes | May 10, 2021
Christian Woman in Business
#125: Why did you start your business?Each single one of us has a different founder's story as to the particulars of why and how we started our respective business'. Usually we just write it up on the about pages of our websites and that's it. But are you trying to figure out how to connect with potential customers and not getting further? One of the best ways to connect is through stories and in today's episode, I do just that. I will share with you the story of how God pivoted my business in my kitchen almost 10 years ago and how that conversation changed it all! By sharing my story with you, I hope to both inspire and encourage you to do the same as you build up your personal brand business and shine bright for God in the marketplace!Learn How 1 Conversation with God in My Kitchen Changed My Business...[00:32] I explain why I want to share my story[01:42] In a world of influencers, how can I stand out?[03:49] Let me take you back to November 9, 2012 when I had that conversation with God that changed it all[10:09] Why God is calling Christian entrepreneurs to be marketplace revivalists Important Links & Mentions in this episode:Access the free masterclass/Kelly's on-stage presentation about the Power Of One FrameworkLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
27 minutes | May 3, 2021
How to Write Copy That Converts with Geoff Kullman
#124: Are you struggling to figure out what to write on your sales page?You are most definitely not alone! Luckily for you, our guest today gives us more than a few tips and insights on how we can utilize different writing styles and knowledge of the customer journey to not just connect with potential clients, but close that sale in a genuine way!Geoff Kullman isn't just another copywriter. He’s worked with some of the world’s most influential thought leaders including Dr. Daniel Amen, Joseph McClendon III, Scott Oldford, Mike Kim, Paul Martinelli, Dr. Amy Johnson, and many more. Before becoming a copywriter, he spent over a decade in the nonprofit and ministry. It was there that he developed a passion for studying human behavior and using story to build deep connections. Nowadays, you’ll find him helping his A-list clients connect deeply with their audiences and helping his wife raise their four overly-energetic boys – all while living in a rainforest and hosting his podcast, The Psychology of Copywriting.So as you can see, he knows his stuff! In this episode, we delve into his journey as a copywriter and entrepreneur, as he details why the aim of a copywriter isn't to manipulate people (and why it's a bad long-term strategy), but to show them how our solution fixes their problem.This episode is jam-packed full of great ideas , so let's get to it! Learn How Geoff Wrote 6 Figure Sales Pages for A List Clients...[01:49] Geoff explains how the goal of creating a more perfect world at age 8 was the inspiration behind his journey in becoming a copywriter[05:40] The key components for what to write in a sales page[09:49] Geoff shares the importance of adding in mini yes' in your copy so that prospective clients are more likely to hit that buy now button[12:42] 3 types of words that we should use when writing copy that will connect our content with potential clients[17:35] Why Geoff says it's so important to understand the customer journey and the awareness process[20:29] #1 mistake that people make when writing their first copy Important Links & Mentions in this episode:Geoff's WebsiteGeoff's 6 Figure Sales Page TrainingGeoff's Brand Voice TemplateAccess the free masterclass/Kelly's on-stage presentation about the Power Of One FrameworkLearn more about Christian CEO Learning HallSubscribe + Review on iTunesSubscribe + Listen on Spotify Remember, YOU Matter! See you in the next episode.
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