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Globally Speaking Radio
23 minutes | a day ago
Applying Google’s E-A-T Guidelines to Your SEO Program
In this episode of Globally Speaking Radio, we talk to Lily Ray, the SEO Director at award-winning digital agency [Path Interactive](https://www.pathinteractive.com/). Lily shares her expertise on why Google prioritizes expertise, authoritativeness and trustworthiness (E-A-T) when ranking web pages in their search results. She explains what E-A-T is and how search engine optimisation (SEO) is evolving. Tune in to hear all this and more.
32 minutes | 16 days ago
The Importance of Terminology Work in Machine Translation and Search Engine Optimization
In this episode of the Globally Speaking podcast, we talk to Klaus Fleischmann, a leading terminology expert, the CEO of eurocom Translation Services and founder and CEO of Kaleidoscope. For 25 years, Klaus has been in the translation, localization and terminology industry and in this episode, he gives great insights into how to effectively use terminology in artificial intelligence (AI), machine translation (MT) and search engine optimization (SEO) strategies. Tune in to hear all this and more.
18 minutes | a month ago
Employee Profiling for a Better World
In this episode, we talk to Vanessa Darling, Localization Program Manager at The Predictive Index (PI), a Boston-based provider of talent optimization services. Vanessa plays an integral role in adapting PI’s innovative personality assessments and software products for markets around the world. Tune in to hear Vanessa explain what talent optimization is, how it differs around the world and how better work can make a better world.
24 minutes | a month ago
How Video Localization Is All Wrong (and How to Fix It)
In this episode, we talk to Andre Hemker, the new CEO of translation technology company [Wordbee](https://www.wordbee.com/). Andre is also the founder and CEO of the German-based language service provider Wordcraft. Tune in to hear Andre share his forward-thinking thoughts on video localization, the future of translation technology and more.
29 minutes | 2 months ago
A CIO on Digital Transformation and Cultural Change
In this episode we talk to Jim DuBois, former CIO of Microsoft, published author and advisor to Fortune 500 companies and startups. Jim spent 25 years at Microsoft and played an integral role in driving digital transformation at the company. Tune in to hear Jim share some interesting stories about his time at Microsoft, the steps to enterprise digital transformation and the important role that corporate culture plays in growing a business.
32 minutes | 3 months ago
Pinterest Has Localization Pinned Down
In this episode, we talk to the head of the localization program at Pinterest, Francesca Di Marco. A 15-year veteran of the industry, Francesca shares how she built Pinterest’s localization program from scratch and how her localization team has continuously refined processes to combine translation, transcreation and in-market copywriting to achieve an optimum blend of global messaging and local relevance. Tune in to hear all this and more.
22 minutes | 3 months ago
Localization Technology Trends and Predictions
In this episode of Globally Speaking, we sit down with Global Solutions Architect Manager for [XTM International](https://xtm.cloud/) Alex Zekakis. Alex shares his experiences from an 11-year career in localization and how his IT background bolstered his current success in the industry. He evaluates the rise of automated translation and its effect on the roles of language experts. Tune in to hear all this and more.
16 minutes | 4 months ago
Balancing Local and Global Internal Communications
Internal localization consultant Ray Walsh joins us on the 101st episode of Globally Speaking. Ray shares his knowledge from a 20-year career in internal communication. With him we explore the intricacies of corporate relationships on a global scale. He also touches on key strategies from his acclaimed book *Localizing Employee Communication: The Handbook.* Tune in now for all this and more!
26 minutes | 4 months ago
Teaching, Learning and Growing in Localization Featuring Priscila Mello
In this episode of Globally Speaking, we sit down with localization analyst Priscila Mello who highlights the value of translation when operating on a global scale. She also touches on the importance of understanding language intricacies when creating open, effective lines of communication with international clients. And lastly, she discusses her career path as a lifelong language teacher and student. Listen in for all of this and more!
28 minutes | 5 months ago
A Comprehensive Approach to Culturalization with Chui Chui Tan of Beyo Global
In episode 99 of Globally Speaking, Matthew Cottingham, Global Program Director, sits down with Chui Chui Tan, Founder and Director of Beyo Global. We take a deep dive into culturalization and its role in developing global business strategies. Chui Chui illustrates the value of understanding more than just an audience’s language or content needs to provide local users with the best possible customer experiences. Click Play below to listen to the episode!
29 minutes | 5 months ago
How Translators without Borders Is Fighting COVID-19
We speak to Stella Paris, Head of Language Services at Translators without Borders, in this episode of Globally Speaking. She offers a detailed account of the 'infodemic' that has sprung out of the COVID-19 crisis. She also talks about various projects that Translators without Borders is driving to translate and disseminate critical information worldwide. Click Play below to learn more!
26 minutes | 10 months ago
Localization in the Evolving Entertainment Industry
In this episode of Globally Speaking, we chat with Chris Carey, Chief Revenue Officer of [Iyuno Media Group](https://www.iyunomg.com/), about the evolving media and entertainment industry model and how the advent of streaming services has not only expanded the market, but required multimedia localization to evolve. We also discuss how to set up media localization teams for maximum efficiency, how technology can combat the scarcity of linguistic resources and how we all need to evangelize localization to increase the talent pool.
18 minutes | 10 months ago
Building Distributed Teams for Startups
In this episode of Globally Speaking, we chat with Peter Wang, Founder and CEO of 57Blocks, about his experience as a serial entrepreneur creating startups whose workforce is a distributed team model. He explains best practices for sourcing and managing distributed teams, how to earn their trust and what the hot new markets for talent will be. Plus, he reveals some of his own lessons learned about building products differently for new markets and adapting to the current self-serve software business model.
18 minutes | a year ago
From Startup to Localization Powerhouse
In this episode of Globally Speaking recorded live at LocWorld in San Jose, we chat with Patrick McLoughlin, Manager of Localization at Eventbrite, about his localization experience in both a large, global corporation and a growing startup. He talks about how he created order out of a chaotic loc program and how he grew his team using internal resources. Plus, learn how Patrick is getting loc buy-in from other departments such as content and product development and connecting the loc program’s success to their metrics.
18 minutes | a year ago
Technology and Globalization at The Gap
In this episode of Globally Speaking, we invited Dede Szykier, IT Program Manager at Gap, Inc., to discuss how language issues are only one part of global retail, how important global inventory teams are to global retail and how none of it is possible without (loads of) technology. You can also hear about how Gap is a ‘sizing democracy’ and what sizing has to do with localization.
18 minutes | a year ago
The Importance of Geoculture in Localization
In this episode of Globally Speaking, we invite Bobb Drake, Director of Geocultural Research at Nimdzi Insights, to discuss how computers spot (or miss) offensive language, why humans will always need to be involved and how our world view changes the way we process communication. Also, did you know that only 7% of communication is verbal?
33 minutes | a year ago
The State of the Interpretation Market
In this episode of Globally Speaking, we invited Jonathan Downie, Alexander Drechsel and Alexander Gansmeier, aka the “Troublesome Terps,” to discuss the current state of the interpretation market. We also discuss how interpreters need to market and price their services, setting proper expectations with clients and the latest interpretation technologies. Click play or download the episode below!
24 minutes | a year ago
Marketing to MENA
In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus, we get some new music recommendations! Listen to or download the episode below!
38 minutes | a year ago
Talking Transcription — Part 3
To wrap up our series on transcription, we invited Sam Liang, Founder and CEO of Otter.ai, to talk about his company’s innovative transcription technology. He discusses the wide variety of use cases for his service, how he’s combined speech-to-text and neural language processing and how he sees transcription technology evolving in the future. Tune in to hear more!
37 minutes | a year ago
Should Localization Education Ride the Technology Wave?
School is back in session! In this episode, Michael interviews a panel of localization professors—Max Troyer, Jon Ritzdorf and Jan Grodecki—about how they are preparing students for the future of localization. They discuss how curriculum should both ride the wave of current technology as well as teach students traditional critical skills. Other topics include the best ways to teach automation technologies and project management and how they strive to keep their courses fresh. Click below to listen!
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